{"id":10362,"date":"2019-01-18T02:27:15","date_gmt":"2019-01-18T02:27:15","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=10362"},"modified":"2019-04-10T08:25:32","modified_gmt":"2019-04-10T08:25:32","slug":"cach-do-luong-luu-luong-truy-cap-de-danh-gia-hieu-qua-quang-cao","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/cach-do-luong-luu-luong-truy-cap-de-danh-gia-hieu-qua-quang-cao","title":{"rendered":"C\u00e1ch \u0111o l\u01b0\u1eddng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o"},"content":{"rendered":"

\u0110o l\u01b0\u1eddng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp<\/em> (traffic) kh\u00f4ng ch\u1ec9 l\u00e0 v\u1ea5n \u0111\u1ec1 m\u00e0 c\u00e1c Seoer quan t\u00e2m m\u00e0 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 c\u0169ng c\u1ea7n coi tr\u1ecdng \u0111\u1ebfn l\u01b0\u1ee3ng truy c\u1eadp c\u1ee7a qu\u1ea3ng c\u00e1o c\u1ee7a ch\u00ednh b\u1ea1n v\u00e0 \u0111\u1ed1i th\u1ee7. B\u1edfi, ch\u1ec9 s\u1ed1 n\u00e0y l\u00e0 s\u1ef1 ph\u1ea3n \u00e1nh hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch ch\u00e2n th\u1ef1c nh\u1ea5t. V\u1eady l\u00e0m sao \u0111\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ec3 gi\u00fap b\u1ea1n \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o, b\u1ea1n h\u00e3y c\u00f9ng ch\u00fang t\u00f4i kh\u00e1m ph\u00e1 ngay sau \u0111\u00e2y.<\/strong><\/p>\n

\"\u0110o\u0110o l\u01b0\u1eddng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp<\/em><\/p>\n

1. L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp l\u00e0 g\u00ec?<\/span><\/strong><\/h2>\n

L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp hay c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 traffic l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 ch\u1ec9 vi\u1ec7c truy c\u1eadp qua l\u1ea1i gi\u1eefa c\u00e1c website c\u1ee7a ng\u01b0\u1eddi d\u00f9ng m\u1ea1nh.<\/p>\n

V\u1edbi SEO th\u00ec, l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp l\u00e0 m\u1ee5c ti\u00eau cho nh\u00e0 \u0111\u1ea7u t\u01b0 bi\u1ebft \u0111\u01b0\u1ee3c s\u1ed1 l\u1ea7n truy c\u1eadp c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0o website. M\u1ed7i trang kh\u00e1c nhau s\u1ebd c\u00f3 l\u01b0\u1ee3ng truy c\u1eadp kh\u00e1c nhau. Th\u00f4ng th\u01b0\u1eddng, c\u00e1c trang tin t\u1ee9c s\u1ebd c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp l\u1edbn h\u01a1n nhi\u1ec1u so v\u1edbi nh\u1eefng trang b\u00e1n h\u00e0ng.<\/p>\n

Xem th\u00eam:<\/strong><\/p>\n

RSM l\u00e0 g\u00ec? Ch\u1ee9c v\u1ee5 n\u00e0y c\u00f3 nhi\u1ec7m v\u1ee5 g\u00ec \u0111\u1ed1i v\u1edbi m\u1ed9t doanh nghi\u1ec7p?<\/a><\/div>\n

L\u01b0\u1ee3ng truy c\u1eadp s\u1ebd \u0111\u01b0\u1ee3c t\u00ednh cho to\u00e0n site v\u00e0 l\u01b0u l\u01b0\u1ee3ng s\u1ebd t\u0103ng l\u00ean n\u1ebfu c\u00f3 ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp v\u00e0o website \u0111\u00f3 ho\u1eb7c m\u1ed9t trang b\u1ea5t k\u1ef3 trong site \u0111\u00f3.<\/p>\n

2. C\u00e1ch \u0111o l\u01b0\u1eddng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp<\/span><\/strong><\/h2>\n

Th\u00f4ng th\u01b0\u1eddng, c\u00e1c ch\u1ee7 \u0111\u1ea7u t\u01b0 qu\u1ea3ng c\u00e1o th\u01b0\u1eddng d\u00f9ng c\u00f4ng c\u1ee5 Google Analytics \u0111\u1ec3 \u0111o l\u01b0\u1eddng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp cho website c\u1ee7a m\u00ecnh. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 kh\u00e1 hi\u1ec7u qu\u1ea3 v\u00e0 ph\u1ed5 bi\u1ebfn hi\u1ec7n nay.<\/p>\n

\u0110\u1ea7u ti\u00ean b\u1ea1n c\u1ea7n hi\u1ec3u, Google Analytic l\u00e0 c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch website kh\u00e1 chu\u1ea9n x\u00e1c v\u00e0 \u0111\u00e1ng tin c\u1eady \u0111\u01b0\u1ee3c \u201c\u00f4ng l\u1edbn\u201d Google cung c\u1ea5p. C\u00f4ng c\u1ee5 n\u00e0y gi\u00fap th\u1ed1ng k\u00ea c\u00e1c ch\u1ec9 s\u1ed1 c\u1ee7a website hi\u1ec7u qu\u1ea3 d\u00e0nh cho nh\u1eefng webmaster v\u00e0 Seoer khi mu\u1ed1n ki\u1ec3m tra nh\u1eefng ch\u1ec9 s\u1ed1 li\u00ean quan \u0111\u1ebfn website ho\u1eb7c qu\u1ea3ng c\u00e1o th\u00f4ng qua vi\u1ec7c \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n tr\u00ean Google Analytic.<\/p>\n

\u0110\u1ea7u ti\u00ean, \u0111\u1ec3 ki\u1ec3m tra l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp, b\u1ea1n c\u1ea7n ph\u1ea3i \u0111\u0103ng nh\u1eadp v\u00e0o t\u00e0i kho\u1ea3n Google v\u00e0 ti\u1ebfn h\u00e0nh v\u00e0o website ch\u00ednh c\u1ee7a Google Analytics v\u00e0 \u0111\u0103ng k\u00fd b\u1eb1ng t\u00e0i kho\u1ea3n email c\u1ee7a ch\u00ednh b\u1ea1n r\u1ed3i \u0111i\u1ec1n nh\u1eefng th\u00f4ng tin c\u1ea7n thi\u1ebft v\u00e0o Google Analytic, sau khi ho\u00e0n t\u1ea5t th\u00ec b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c cung c\u1ea5p ID theo d\u00f5i website, r\u1ed3i b\u1ea1n \u0111\u01b0\u1ee3c c\u1ea5p 1 m\u00e3 code, ch\u1ec9 c\u1ea7n \u0111i\u1ec1n n\u00f3 v\u00e0o trang web m\u00e0 b\u1ea1n mu\u1ed1n theo d\u00f5i l\u00e0 xong. T\u1eeb \u0111\u00e2y, b\u1ea1n s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c m\u1ecdi th\u00f4ng tin, ch\u1ec9 s\u1ed1 li\u00ean quan \u0111\u1ebfn website c\u1ee7a b\u1ea1n.<\/p>\n

3. C\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng l\u01b0\u1ee3ng truy c\u1eadp c\u1ea7n quan t\u00e2m<\/span><\/strong><\/h2>\n

\u0110\u1ec3 \u0111o l\u01b0\u1eddng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c, t\u1eeb \u0111\u00f3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111ang \u1edf m\u1ee9c n\u00e0o v\u00e0 t\u00ecm ra ph\u01b0\u01a1ng \u00e1n gi\u1ea3i quy\u1ebft nhanh nh\u1ea5t, b\u1ea1n c\u1ea7n ph\u1ea3i quan t\u00e2m \u0111\u1ebfn c\u00e1c ch\u1ec9 s\u1ed1 sau \u0111\u00e2y:<\/p>\n

S\u1ed1 l\u1ea7n nh\u1ea5p chu\u1ed9t v\u00e0 t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (CTR), \u0111\u00e2y l\u00e0 hai ch\u1ec9 s\u1ed1 gi\u00fap b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi \u0111\u00e3 bi\u1ebft v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng ch\u1ec9 s\u1ed1 n\u00e0y v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c c\u1ea5p v\u1edbi t\u00e0i kho\u1ea3n c\u1ee7a m\u00ecnh.<\/p>\n

T\u1eeb kh\u00f3a c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c theo d\u00f5i ch\u1eb7t ch\u1ebd. B\u1ea1n c\u1ea7n c\u1eadp nh\u1eadt danh s\u00e1ch t\u1eeb kh\u00f3a th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 c\u00f3 th\u1ec3 s\u00e0ng l\u1ecdc nh\u1eefng t\u1eeb kh\u00f3a t\u0103ng l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 lo\u1ea1i b\u1ecf nh\u1eefng t\u1eeb kh\u00f3a kh\u00f4ng hi\u1ec7u qu\u1ea3.<\/p>\n

\"\u0110o\u0110o l\u01b0\u1eddng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp<\/em><\/p>\n

Xem th\u00eam:<\/strong><\/p>\n

JSC l\u00e0 g\u00ec? C\u01a1 c\u1ea5u joint stock company v\u00e0 nh\u1eefng th\u1eafc m\u1eafc b\u1ea1n ch\u01b0a bi\u1ebft<\/a><\/div>\n

\u0110o l\u01b0\u1eddng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u1ee7a website s\u1ebd gi\u00fap b\u1ea1n \u0111\u00e1nh gi\u00e1 m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c nh\u1ea5t hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. T\u1eeb \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n

Nh\u01b0 v\u1eady, ch\u00fang ta \u0111\u00e3 bi\u1ebft \u0111\u01b0\u1ee3c c\u00e1ch \u0111o l\u01b0\u1eddng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ec3 theo d\u00f5i hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o. \u0110\u00e2y l\u00e0 b\u00e0i h\u1ecdc ho\u00e0n to\u00e0n c\u00f3 l\u1ee3i kh\u00f4ng ch\u1ec9 d\u00e0nh cho c\u00e1c Seoer m\u00e0 c\u00f2n cho c\u00e1c ch\u1ee7 doanh nghi\u1ec7p nh\u1eb1m ki\u1ec3m so\u00e1t t\u00ecnh h\u00ecnh qu\u1ea3ng b\u00e1 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u00ecnh. Ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0110o l\u01b0\u1eddng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp (traffic) kh\u00f4ng ch\u1ec9 l\u00e0 v\u1ea5n \u0111\u1ec1 m\u00e0 c\u00e1c Seoer quan t\u00e2m m\u00e0 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 c\u0169ng c\u1ea7n coi tr\u1ecdng \u0111\u1ebfn l\u01b0\u1ee3ng truy c\u1eadp c\u1ee7a qu\u1ea3ng c\u00e1o c\u1ee7a ch\u00ednh b\u1ea1n v\u00e0 \u0111\u1ed1i th\u1ee7. B\u1edfi, ch\u1ec9 s\u1ed1 n\u00e0y l\u00e0 s\u1ef1 ph\u1ea3n \u00e1nh hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch […]<\/p>\n","protected":false},"author":1,"featured_media":10364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[105],"tags":[270,117,385],"yoast_head":"\nC\u00e1ch \u0111o l\u01b0\u1eddng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o<\/title>\n<meta name=\"description\" content=\"\u0110o l\u01b0\u1eddng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp (traffic) kh\u00f4ng ch\u1ec9 l\u00e0 v\u1ea5n \u0111\u1ec1 m\u00e0 c\u00e1c Seoer quan t\u00e2m m\u00e0 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 c\u0169ng c\u1ea7n coi tr\u1ecdng \u0111\u1ebfn l\u01b0\u1ee3ng truy c\u1eadp c\u1ee7a qu\u1ea3ng c\u00e1o\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/cach-do-luong-luu-luong-truy-cap-de-danh-gia-hieu-qua-quang-cao\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00e1ch \u0111o l\u01b0\u1eddng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o\" \/>\n<meta property=\"og:description\" content=\"\u0110o l\u01b0\u1eddng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp (traffic) kh\u00f4ng ch\u1ec9 l\u00e0 v\u1ea5n \u0111\u1ec1 m\u00e0 c\u00e1c Seoer quan t\u00e2m m\u00e0 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 c\u0169ng c\u1ea7n coi tr\u1ecdng \u0111\u1ebfn l\u01b0\u1ee3ng truy c\u1eadp c\u1ee7a qu\u1ea3ng c\u00e1o\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/cach-do-luong-luu-luong-truy-cap-de-danh-gia-hieu-qua-quang-cao\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-18T02:27:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-10T08:25:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/01\/B\u00e0i-76-compressed.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1227\" \/>\n\t<meta property=\"og:image:height\" content=\"690\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"wdt_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wdt_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 ph\u00fat\" \/>\n<script 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