{"id":10475,"date":"2019-01-23T02:17:06","date_gmt":"2019-01-23T02:17:06","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=10475"},"modified":"2021-11-30T12:16:23","modified_gmt":"2021-11-30T05:16:23","slug":"toan-bo-chi-tiet-ve-thiet-lap-theo-doi-chuyen-doi-adwords","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/toan-bo-chi-tiet-ve-thiet-lap-theo-doi-chuyen-doi-adwords","title":{"rendered":"To\u00e0n b\u1ed9 Chi ti\u1ebft v\u1ec1 thi\u1ebft l\u1eadp theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i AdWords"},"content":{"rendered":"\n<p><em>Thi\u1ebft l\u1eadp theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i AdWords<\/em> l\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 \u0111\u1eafc l\u1ef1c cho doanh nghi\u1ec7p trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o. Theo \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i \u0111\u01b0\u1ee3c c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u00f3 gi\u00e1 tr\u1ecb c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5 nh\u01b0: mua h\u00e0ng tr\u00ean website, t\u1ea3i xu\u1ed1ng \u1ee9ng d\u1ee5ng, g\u1ecdi \u0111i\u1ec7n tho\u1ea1i.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-10476\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/01\/vzvzzd-compressed-1024x576.jpg\" alt=\"Thi\u1ebft l\u1eadp theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i AdWords\" width=\"700\" height=\"394\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/01\/vzvzzd-compressed-1024x576.jpg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/01\/vzvzzd-compressed-300x169.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/01\/vzvzzd-compressed-768x432.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/01\/vzvzzd-compressed-610x343.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/01\/vzvzzd-compressed-20x11.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/01\/vzvzzd-compressed.jpg 1227w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><em>Thi\u1ebft l\u1eadp theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i AdWords<\/em><\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y c\u00f2n t\u00f9y thu\u1ed9c v\u00e0o lo\u1ea1i chuy\u1ec3n \u0111\u1ed5i m\u00e0 b\u1ea1n \u0111ang theo d\u00f5i, qu\u00e1 tr\u00ecnh thi\u1ebft l\u1eadp c\u0169ng s\u1ebd kh\u00e1c nhau. V\u00ec v\u1eady, ch\u00fang t\u00f4i s\u1ebd n\u00f3i v\u1ec1 c\u00e1c ngu\u1ed3n chuy\u1ec3n \u0111\u1ed5i v\u00e0 c\u00e1ch theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i m\u00e0 b\u1ea1n mu\u1ed1n thi\u1ebft l\u1eadp.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. C\u00e1c ngu\u1ed3n theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i trong AdWords<\/strong><\/h2>\n\n\n\n<p>Trong theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i tr\u00ean <a href=\"https:\/\/adsplus.vn\/dich-vu-quang-cao-google-adwords-tai-adsplus-vn\/\"><strong>AdWords<\/strong><\/a> c\u00f3 c\u00e1c ngu\u1ed3n chuy\u1ec3n \u0111\u1ed5i ch\u00ednh sau:<\/p>\n\n\n\n<p>Theo d\u00f5i tr\u00ean trang web, gi\u00fap b\u1ea1n theo d\u00f5i khi kh\u00e1ch h\u00e0ng ho\u00e0n t\u1ea5t c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u00f3 gi\u00e1 tr\u1ecb tr\u00ean trang web c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5, h\u00e0nh \u0111\u1ed9ng c\u00f3 th\u1ec3 l\u00e0 mua h\u00e0ng ho\u1eb7c \u0111\u0103ng k\u00fd b\u1ea3n tin hay l\u00e0 nh\u1eefng l\u1ea7n nh\u1ea5p chu\u1ed9t. Th\u1eadm ch\u00ed b\u1ea5t c\u1ee9 h\u00e0nh \u0111\u1ed9ng n\u00e0o \u0111\u01b0\u1ee3c cho l\u00e0 c\u00f3 gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n tr\u00ean web c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-center\"><div class=\"custom-button-row\"><a target=\"_blank\" class=\"custom-button\" href=\"https:\/\/adsplus.vn\/blog\/thuong-mai-la-gi-tran-dau-da-cam-go-cua-cac-doanh-nghiep\/\">Th\u01b0\u01a1ng m\u1ea1i l\u00e0 g\u00ec \u2013 Tr\u1eadn \u0111\u1ea5u \u0111\u00e1 \u201ccam go\u201d c\u1ee7a c\u00e1c doanh nghi\u1ec7p<\/a><\/div>\n\n\n\n<p>Theo d\u00f5i tr\u00ean \u1ee9ng d\u1ee5ng l\u00e0 theo d\u00f5i khi kh\u00e1ch h\u00e0ng c\u00e0i \u0111\u1eb7t ho\u1eb7c t\u1ea3i xu\u1ed1ng hay ho\u00e0n th\u00e0nh h\u00e0nh \u0111\u1ed9ng trong \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n. Thi\u1ebft l\u1eadp theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i AdWords th\u00f4ng qua \u1ee9ng d\u1ee5ng c\u00f3 phi\u00ean b\u1ea3n d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng. N\u00f3 s\u1ebd gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i m\u1ecdi l\u00fac m\u1ecdi n\u01a1i.<\/p>\n\n\n\n<p>Theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i tr\u00ean \u0111i\u1ec7n tho\u1ea1i l\u00e0 m\u1ed9t t\u00ednh n\u0103ng m\u1edbi. B\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng g\u1ecdi \u0111i\u1ec7n th\u00f4ng qua s\u1ed1 \u0111i\u1ec7n tho\u1ea1i trong qu\u1ea3ng c\u00e1o tr\u00ean trang web. Ho\u1eb7c khi h\u1ecd nh\u1ea5p v\u00e0o c\u00f4ng c\u1ee5 g\u1ecdi \u0111i\u1ec7n tho\u1ea1i tr\u1ef1c ti\u1ebfp tr\u00ean trang web c\u1ee7a b\u1ea1n. V\u1edbi t\u00ednh n\u0103ng n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i \u0111\u01b0\u1ee3c cu\u1ed9c g\u1ecdi t\u1eeb qu\u1ea3ng c\u00e1o, t\u1eeb s\u1ed1 \u0111i\u1ec7n tho\u1ea1i tr\u00ean trang web. Cu\u1ed1i c\u00f9ng l\u00e0 s\u1ed1 l\u1ea7n nh\u1ea5p chu\u1ed9t v\u00e0o s\u1ed1 \u0111i\u1ec7n tho\u1ea1i tr\u00ean trang web tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Theo d\u00f5i nh\u1eadp l\u00e0 kh\u00e1ch h\u00e0ng nh\u1ea5p chu\u1ed9t v\u00e0o qu\u1ea3ng c\u00e1o s\u1ebd d\u1eabn \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed5i trong ngo\u1ea1i tuy\u1ebfn. V\u00ed d\u1ee5 nh\u01b0 b\u1ea1n b\u00e1n h\u00e0ng qua \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c t\u1ea1i v\u0103n ph\u00f2ng. \u0110\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c t\u00ednh n\u0103ng theo d\u00f5i n\u00e0y, b\u1ea1n s\u1ebd nh\u1eadp chuy\u1ec3n \u0111\u1ed5i v\u00e0o AdWords. B\u1ea1n c\u00f3 th\u1ec3 b\u1eb1ng c\u00e1ch truy\u1ec1n d\u1eef li\u1ec7u ho\u1eb7c t\u1ea3i l\u00ean t\u1ec7p th\u00f4ng qua API c\u1ee7a <a href=\"https:\/\/adsplus.vn\/giai-phap-search-remarketing\/\"><strong>Google<\/strong><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. C\u00e1ch thi\u1ebft l\u1eadp theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i trong AdWords<\/strong><\/h2>\n\n\n\n<p>Thi\u1ebft l\u1eadp theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i AdWords c\u00f3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u1ea1o ra m\u1ed9t m\u00e3 HTML tr\u00ean Adwords. Sau \u0111\u00f3 d\u00e1n n\u00f3 v\u00e0o trong trang web tr\u00ean site m\u00e0 kh\u00e1ch h\u00e0ng gh\u00e9 th\u0103m. Ngay l\u1eadp t\u1ee9c sau khi ho\u00e0n th\u00e0nh chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n<p>Nh\u1ea5p chu\u1ed9t v\u00e0o tab Tools and Analysis tr\u00ean AdWords r\u1ed3i ch\u1ecdn <a href=\"https:\/\/adsplus.vn\/blog\/api-chay-chuyen-doi-quang-cao-facebook\/\"><strong>Conversions<\/strong><\/a> t\u1eeb trong menu s\u1ed5 xu\u1ed1ng. Sau \u0111\u00f3 b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n sang trang All Conversions. Ti\u1ebfp \u0111\u1ebfn, b\u1ea1n nh\u1ea5p chu\u1ed9t v\u00e0o tab Conversions r\u1ed3i nh\u1ea5n v\u00e0o n\u00fat +Conversion \u0111\u1ec3 t\u1ea1o \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i \u0111\u1ea7u ti\u00ean. Sau \u0111\u00f3, b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u \u0111i\u1ec1n v\u00e0o m\u1ed9t bi\u1ec3u m\u1eabu. Ti\u1ebfp theo, AdWords s\u1ebd t\u1ea1o cho b\u1ea1n m\u1ed9t HTML \u0111\u1ec3 d\u00e1n v\u00e0o website c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><img decoding=\"async\" loading=\"lazy\" width=\"700\" height=\"467\" class=\"alignnone wp-image-10477\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/01\/pexels-photo-218717-compressed-1024x683.jpg\" alt=\"Thi\u1ebft l\u1eadp theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i AdWords 1\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/01\/pexels-photo-218717-compressed-1024x683.jpg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/01\/pexels-photo-218717-compressed-300x200.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/01\/pexels-photo-218717-compressed-768x512.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/01\/pexels-photo-218717-compressed-610x407.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/01\/pexels-photo-218717-compressed-20x13.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/01\/pexels-photo-218717-compressed.jpg 1280w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-center\"><div class=\"custom-button-row\"><a target=\"_blank\" class=\"custom-button\" href=\"https:\/\/adsplus.vn\/blog\/toan-bo-huong-dan-xem-du-lieu-ty-le-hien-thi-chi-tiet-nhat\/\">To\u00e0n b\u1ed9 h\u01b0\u1edbng d\u1eabn xem d\u1eef li\u1ec7u t\u1ef7 l\u1ec7 hi\u1ec3n th\u1ecb chi ti\u1ebft nh\u1ea5t<\/a><\/div>\n\n\n\n<p>B\u1ea1n \u0111\u1eb7t t\u00ean cho chuy\u1ec3n \u0111\u1ed5i v\u1eeba l\u1eadp \u0111\u01b0\u1ee3c ch\u1eb3ng h\u1ea1n nh\u01b0 Contact Form Submissions. \u0110\u1eb7c bi\u1ec7t n\u1ebfu b\u1ea1n c\u00f2n mu\u1ed1n theo d\u00f5i bao nhi\u00eau visistor \u0111\u00e3 gh\u00e9 ngang website c\u1ee7a m\u00ecnh. L\u00fac n\u00e0y b\u1ea1n ch\u1ec9 c\u1ea7n \u0111i\u1ec1n v\u00e0o m\u1eabu Contact Us tr\u00ean site c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 c\u00e1ch thi\u1ebft l\u1eadp theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i AdWords chung khi b\u1ea1n mu\u1ed1n theo d\u00f5i qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. V\u1edbi t\u1eebng lo\u1ea1i ngu\u1ed3n theo d\u00f5i kh\u00e1c nhau th\u00ec c\u1ea7n ph\u1ea3i c\u00f3 c\u00e1ch thi\u1ebft l\u1eadp kh\u00e1c nhau. B\u1ea1n c\u1ea7n t\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c \u0111\u00edch c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 k\u1ebft qu\u1ea3 theo d\u00f5i t\u1ed1i \u01b0u nh\u1ea5t. C\u0169ng ch\u00ednh nh\u1edd v\u00e0o c\u00f4ng c\u1ee5 n\u00e0y m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd, ki\u1ec3m so\u00e1t t\u1ed1t h\u01a1n c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. \u0110\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a n\u00f3. \u0110\u1ed3ng th\u1eddi c\u00f3 nh\u1eefng \u0111\u1ed9ng th\u00e1i kh\u1eafc ph\u1ee5c c\u00e1c l\u1ed7i sai trong qu\u00e1 tr\u00ecnh th\u1ef1c thi. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed qu\u1ea3ng c\u00e1o \u0111\u00e1ng k\u1ec3. Adsplus.vn ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/adsplus.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Google.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Thi\u1ebft l\u1eadp theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i AdWords l\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 \u0111\u1eafc l\u1ef1c cho doanh nghi\u1ec7p trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o. Theo \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i \u0111\u01b0\u1ee3c c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u00f3 gi\u00e1 tr\u1ecb c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5 nh\u01b0: mua h\u00e0ng tr\u00ean website, t\u1ea3i xu\u1ed1ng \u1ee9ng d\u1ee5ng, g\u1ecdi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10476,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[58],"tags":[328,409,139],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>To\u00e0n b\u1ed9 Chi ti\u1ebft v\u1ec1 thi\u1ebft l\u1eadp theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i AdWords<\/title>\n<meta name=\"description\" content=\"Thi\u1ebft l\u1eadp theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i AdWords l\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 \u0111\u1eafc l\u1ef1c cho doanh nghi\u1ec7p trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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