{"id":10529,"date":"2019-01-24T01:45:44","date_gmt":"2019-01-24T01:45:44","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=10529"},"modified":"2021-01-20T16:53:33","modified_gmt":"2021-01-20T09:53:33","slug":"email-marketing-la-gi-ung-dung-email-marketing-cho-cac-doanh-nghiep-vua-va-nho","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/email-marketing-la-gi-ung-dung-email-marketing-cho-cac-doanh-nghiep-vua-va-nho","title":{"rendered":"Email marketing l\u00e0 g\u00ec? \u1ee8ng d\u1ee5ng Email marketing cho c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf"},"content":{"rendered":"\n

Email marketing l\u00e0 m\u1ed9t trong nh\u1eefng ho\u1ea1t \u0111\u1ed9ng digital marketing \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u01b0u ti\u00ean s\u1eed d\u1ee5ng. V\u1eady Email marketing l\u00e0 g\u00ec?<\/strong><\/p>\n\n\n\n

\"email<\/figure><\/div>\n\n\n\n

Email marketing l\u00e0 g\u00ec? \u1ee8ng d\u1ee5ng Email marketing cho c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf<\/em><\/p>\n\n\n\n

Email<\/a> c\u00f3 l\u1ebd \u0111\u00e3 kh\u00f4ng c\u00f2n qu\u00e1 xa l\u1ea1 v\u1edbi ch\u00fang ta. V\u1eady c\u00f2n khi h\u1ecfi v\u1ec1 kh\u00e1i ni\u1ec7m email marketing l\u00e0 g\u00ec? C\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01a1n gi\u1ea3n r\u1eb1ng Email marketing l\u00e0 h\u00ecnh th\u1ee9c s\u1eed d\u1ee5ng email v\u1edbi n\u1ed9i dung v\u1ec1 th\u00f4ng tin b\u00e1n b\u00e1n h\u00e0ng, ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n

Kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c email \u1edf \u0111\u00e2y l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00f4ng ty t\u00ecm hi\u1ec3u k\u1ef9. V\u00e0 \u0111\u01b0\u1ee3c xem l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1edbi c\u00f4ng ty. M\u1ee5c \u0111\u00edch l\u00e0 nh\u1eb1m ph\u00e2n bi\u1ec7t v\u1edbi c\u00e1c lo\u1ea1i Spam email. Spam email l\u00e0 lo\u1ea1i mail g\u1eedi \u0111\u1ebfn h\u00e0ng lo\u1ea1t, g\u00e2y kh\u00f3 ch\u1ecbu cho kh\u00e1ch h\u00e0ng. Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 ph\u00e1t tri\u1ec3n nh\u01b0 hi\u1ec7n nay, email marketing tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c \u0111em l\u1ea1i nhi\u1ec1u l\u1ee3i nhu\u1eadn cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb. H\u00e3y xem c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf s\u1ebd c\u1ea7n l\u00e0m g\u00ec \u0111\u1ec3 \u1ee9ng d\u1ee5ng email marketing cho hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n

xem th\u00eam:<\/strong><\/p>\n\n\n\n

B\u1ed9 t\u00e0i li\u1ec7u \u201cT\u1ea5t t\u1ea7n t\u1eadt v\u1ec1 Email marketing\u201d \u2013 N\u1eafm b\u1eaft ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3<\/a><\/div>\n\n\n\n

C\u00e1c \u1ee9ng d\u1ee5ng c\u1ee7a Email marketing <\/h2>\n\n\n\n

Gi\u00fap t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00f4ng vi\u1ec7c<\/h3>\n\n\n\n

T\u1ef1 \u0111\u1ed9ng h\u00f3a gi\u00fap c\u00f4ng vi\u1ec7c <\/strong>gi\u00fap t\u01b0\u01a1ng t\u00e1c di\u1ec5n ra d\u1ec5 d\u00e0ng h\u01a1n. N\u00f3 c\u0169ng gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c l\u00e0m ch\u1ee7 h\u00e0nh \u0111\u1ed9ng c\u1ee7a m\u00ecnh. M\u1ed9t email marketing mang n\u1ed9i dung ch\u00e0o m\u1eebng t\u1ef1 \u0111\u1ed9ng s\u1ebd c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o cho c\u00e1c doanh nghi\u1ec7p n\u00e0y kh\u00f4ng vu\u1ed9t m\u1ea5t \u0111i c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn v\u1edbi nh\u1eefng ng\u01b0\u1eddi d\u00f9ng m\u1edbi, v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m h\u1ecd \u0111ang r\u1ea5t quan t\u00e2m \u0111\u1ebfn c\u00f4ng ty m\u00ecnh. <\/p>\n\n\n\n

Trong tr\u01b0\u1eddng h\u1ee3p c\u00e1c doanh nghi\u1ec7p thay \u0111\u1ed5i c\u00e1c b\u1ea3n \u0111\u0103ng k\u00ed b\u1ea3n quy\u1ec1n truy\u1ec1n th\u1ed1ng sang c\u00e1c \u1ee9ng d\u1ee5ng tr\u00ean m\u00e1y t\u00ednh hay \u0111i\u1ec7n tho\u1ea1i. H\u1ecd c\u00f3 th\u1ec3 th\u00eam c\u00e1c li\u00ean h\u1ec7 m\u1edbi v\u00e0o danh s\u00e1ch email c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch nhanh ch\u00f3ng. T\u1ef1 \u0111\u1ed9ng h\u00f3a ngo\u00e0i ra c\u00f2n c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p theo s\u00e1t kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 nh\u1ea5t. \u0110i\u1ec1u \u0111\u00f3 d\u1ef1a tr\u00ean c\u00e1c h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua nh\u1eefng email \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t.<\/p>\n\n\n\n

\"email<\/figure>\n\n\n\n

Email marketing l\u00e0 g\u00ec? \u1ee8ng d\u1ee5ng Email marketing cho c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf<\/em><\/p>\n\n\n\n

Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o trong t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n

M\u1ed9t \u1ee9ng d\u1ee5ng kh\u00e1c c\u1ee7a email marketing l\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o trong t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng<\/strong>. C\u00f3 m\u1ed9t s\u1ef1 th\u1eadt r\u1eb1ng kh\u00e1ch h\u00e0ng lu\u00f4n \u0111\u1eb7t k\u00ec v\u1ecdng r\u1ea5t nhi\u1ec1u \u1edf doanh nghi\u1ec7p. Do \u0111\u00f3 h\u1ecd c\u0169ng mu\u1ed1n c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c \u201c\u0111o ni \u0111\u00f3ng gi\u1ea7y\u201d ri\u00eang theo s\u1edf th\u00edch. V\u00ec v\u1eady kh\u00f4ng n\u00ean \u0111\u00e1nh m\u1ea5t kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh v\u1edbi nh\u1eefng email mang n\u1ed9i dung ch\u1eb3ng li\u00ean quan\u00a0g\u00ec \u0111\u1ebfn h\u1ecd. <\/p>\n\n\n\n

Vi\u1ec7c c\u1ea7n l\u00e0m trong email marketing l\u00e0 g\u00ec? \u0110\u00f3 l\u00e0 v\u1ea5n \u0111\u1ec1 ph\u1ea3i cung c\u1ea5p c\u00e1c tr\u1ea3i nghi\u1ec7m h\u1ea5p d\u1eabn khi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ch\u1ec9\u00a0l\u00e0m vi\u1ec7c v\u1edbi t\u00ean v\u00e0 \u0111\u1ecba ch\u1ec9 email c\u1ee7a kh\u00e1ch h\u00e0ng. C\u0169ng b\u1edfi l\u1ebd \u0111\u00f3 m\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o AI xu\u1ea5t hi\u1ec7n. \u0110\u00e2y l\u00e0 th\u1ee9 v\u0169 kh\u00ed tuy\u1ec7t v\u1eddi\u00a0gi\u00fap cho doanh nghi\u1ec7p hi\u1ec3u \u0111\u01b0\u1ee3c v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. <\/p>\n\n\n\n

AI\u00a0c\u0169ng gi\u00fap \u0111\u1ee1 c\u00e1c doanh nghi\u1ec7p m\u00e3 kh\u00f3a th\u00f4ng tin tr\u00ean c\u00e1c thi\u1ebft b\u1ecb v\u00e0 k\u00eanh ti\u1ebfp th\u1ecb n\u01a1i \u0111ang t\u1ed3n tr\u1eef m\u1ed9t l\u01b0\u1ee3ng d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3. Ch\u1eb3ng h\u1ea1n nh\u01b0 v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 m\u1ed9t email c\u1ee5 th\u1ec3 n\u00e0o \u0111\u00f3 \u0111\u00e3 t\u00ecm ki\u1ebfm tr\u00ean trang web c\u1ee7a doanh nghi\u1ec7p. Vi\u1ec7c n\u00e0y s\u1ebd l\u00e0m t\u0103ng hi\u1ec7u qu\u1ea3 n\u1ed7 l\u1ef1c t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb. \u0110\u1ed3ng th\u1eddi n\u00f3 c\u0169ng gi\u00fap cho t\u1ed5 ch\u1ee9c theo d\u00f5i c\u00e1c chi\u1ebfn d\u1ecbch email m\u1ee5c ti\u00eau v\u00e0 th\u00fac \u0111\u1ea9y c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n

H\u01b0\u1edbng v\u1ec1 s\u1ef1 c\u00e1 nh\u00e2n h\u00f3a<\/h3>\n\n\n\n

\u1ee8ng d\u1ee5ng kh\u00e1c c\u1ee7a email marketing l\u00e0 g\u00ec n\u1ebfu n\u00f3 kh\u00f4ng ph\u1ea3i s\u1ef1 h\u01b0\u1edbng v\u1ec1 c\u00e1 nh\u00e2n h\u00f3a<\/strong>. B\u1edfi 65% kh\u00e1ch h\u00e0ng th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng mu\u1ed1n chuy\u1ec3n sang th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c n\u1ebfu c\u00f4ng ty kh\u00f4ng \u0111em \u0111\u1ebfn s\u1ef1 c\u00e1 nh\u00e2n h\u00f3a trong giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng. (Theo m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t c\u1ee7a Salesforce)<\/p>\n\n\n\n

\u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf. V\u00ec s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng kh\u00f4ng qu\u00e1 l\u1edbn s\u1ebd gi\u00fap cho nh\u1eefng doanh nghi\u1ec7p n\u00e0y c\u00f3 c\u01a1 h\u1ed9i bi\u1ebft r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. C\u00e1 nh\u00e2n h\u00f3a \u1edf \u0111\u00e2y c\u0169ng gi\u1ed1ng nh\u01b0 vi\u1ec7c ph\u1ea3i li\u00ean t\u1ee5c t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng. N\u00f3 \u0111\u00f2i h\u1ecfi s\u1ef1 t\u00ecm hi\u1ec3u c\u0169ng nh\u01b0 cho h\u1ecd th\u1ea5y \u00fd ki\u1ebfn c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng.<\/p>\n\n\n\n

xem th\u00eam:<\/strong><\/p>\n\n\n\n

Th\u00e0nh c\u00f4ng t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch Email marketing<\/a><\/div>\n\n\n\n

Nh\u01b0 v\u1eady kh\u00e1i ni\u1ec7m email marketing l\u00e0 g\u00ec c\u0169ng \u0111\u00e3 gi\u00fap cho ch\u00fang ta hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1i qu\u00e1t v\u1ec1 t\u00ednh ch\u1ea5t c\u1ee7a c\u00f4ng c\u1ee5 digital marketing n\u00e0y. B\u00ean c\u1ea1nh \u0111\u00f3, l\u00e0 vi\u1ec7c c\u1ea7n ph\u1ea3i l\u00e0m n\u1ebfu nh\u1eefng doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf mu\u1ed1n thu h\u00fat, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1 nh\u01b0 hi\u1ec7n nay.<\/p>\n\n\n\n

Adsplus.vn<\/strong><\/h4>\n\n\n\n

C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing v\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n