{"id":10547,"date":"2019-01-24T01:54:04","date_gmt":"2019-01-24T01:54:04","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=10547"},"modified":"2021-11-16T10:54:16","modified_gmt":"2021-11-16T03:54:16","slug":"giai-ma-su-that-ve-ty-le-chuyen-doi-la-gi-co-the-ban-chua-biet","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/giai-ma-su-that-ve-ty-le-chuyen-doi-la-gi-co-the-ban-chua-biet","title":{"rendered":"Gi\u1ea3i m\u00e3 s\u1ef1 th\u1eadt v\u1ec1 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 g\u00ec c\u00f3 th\u1ec3 b\u1ea1n ch\u01b0a bi\u1ebft"},"content":{"rendered":"\n<p>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 g\u00ec? \u0110\u00e2y l\u00e0 th\u1eafc m\u1eafc c\u1ee7a r\u1ea5t nhi\u1ec1u Seoer m\u1edbi v\u00e0o ngh\u1ec1. B\u1edfi v\u00ec n\u00f3 l\u00e0 m\u1ed9t trong c\u00e1c SEO KPI quan tr\u1ecdng trong chi\u1ebfn d\u1ecbch SEO ho\u1eb7c qu\u1ea3ng c\u00e1o. \u0110\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 ch\u1ec9 s\u1ed1 \u0111em l\u1ea1i \u0111\u1ed9ng l\u1ef1c l\u1edbn nh\u1ea5t cho c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0. \u0110\u1eb7c bi\u1ec7t tr\u01b0\u1edbc khi nh\u00e0 \u0111\u1ea7u t\u01b0 mu\u1ed1n t\u00e1i \u0111\u1ea7u t\u01b0 ho\u1eb7c mu\u1ed1n \u0111\u1ea7u t\u01b0 m\u1edbi v\u00e0o c\u00e1c d\u1ef1 \u00e1n qu\u1ea3ng c\u00e1o ho\u1eb7c d\u1ef1 \u00e1n SEO.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-10551\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/01\/B\u00e0i-70-compressed-1024x576.jpg\" alt=\"t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 g\u00ec\" width=\"700\" height=\"394\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/01\/B\u00e0i-70-compressed-1024x576.jpg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/01\/B\u00e0i-70-compressed-300x169.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/01\/B\u00e0i-70-compressed-768x432.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/01\/B\u00e0i-70-compressed-610x343.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/01\/B\u00e0i-70-compressed-20x11.jpg 20w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/01\/B\u00e0i-70-compressed.jpg 1227w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><em>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 g\u00ec?<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i hay c\u00f2n g\u1ecdi l\u00e0 Conversion Rate. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00f4ng th\u1ee9c d\u00f9ng \u0111\u1ec3 so s\u00e1nh t\u1ed5ng s\u1ed1 kh\u00e1ch truy c\u1eadp v\u00e0o m\u1ed9t trang web v\u1edbi s\u1ed1 ng\u01b0\u1eddi trong s\u1ed1 \u0111\u00f3 tr\u1edf th\u00e0nh nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 h\u00e0nh \u0111\u1ed9ng gi\u00e1 tr\u1ecb nh\u01b0 mua h\u00e0ng, \u0111\u0103ng k\u00fd ng\u01b0\u1eddi d\u00f9ng\u2026 T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i n\u00e0y mang l\u1ea1i l\u1ee3i \u00edch \u0111\u00e1ng k\u1ec3 cho c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 SEO. \u0110\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng nh\u00e0 \u0111\u1ea7u t\u01b0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u v\u1ec1 l\u01b0\u1ee3ng truy c\u1eadp website. \u0110\u1ec3 t\u1eeb \u0111\u00e2y c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh ph\u01b0\u01a1ng ph\u00e1p <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/kien-thuc\/youtube-marketing\/\"><strong>Marketing<\/strong><\/a> kh\u00e1c nhau \u0111\u1ec3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-center\"><div class=\"custom-button-row\"><a target=\"_blank\" class=\"custom-button\" href=\"https:\/\/adsplus.vn\/blog\/loi-giai-dap-tinh-chi-phi-quang-cao-google-ads-bang-cach-nao\/\">L\u1eddi gi\u1ea3i \u0111\u00e1p \u2013 T\u00ednh Chi ph\u00ed qu\u1ea3ng c\u00e1o Google Ads b\u1eb1ng c\u00e1ch n\u00e0o?<\/a><\/div>\n\n\n\n<p>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 qua c\u00e1c cu\u1ed9c g\u1ecdi, y\u00eau c\u1ea7u li\u00ean l\u1ea1c, mua h\u00e0ng, s\u1eafp x\u1ebfp cu\u1ed9c h\u1eb9n, b\u00e1o gi\u00e1,&#8230;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. C\u00f4ng th\u1ee9c t\u00ednh t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p>\u0110\u1ec3 l\u00e0m r\u00f5 h\u01a1n<em> t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 g\u00ec?<\/em> B\u1ea1n c\u1ea7n ph\u1ea3i bi\u1ebft c\u00f4ng th\u1ee9c t\u00ednh t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c. T\u1eeb \u0111\u00e2y b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng c\u00f4ng th\u1ee9c sau:<\/p>\n\n\n\n<p class=\"has-text-align-center\"><img decoding=\"async\" loading=\"lazy\" width=\"700\" height=\"232\" class=\"alignnone wp-image-10552\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/01\/dich-vu-seo1363.png\" alt=\"t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 g\u00ec 1\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/01\/dich-vu-seo1363.png 658w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/01\/dich-vu-seo1363-300x99.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/01\/dich-vu-seo1363-610x202.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/01\/dich-vu-seo1363-20x7.png 20w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n\n\n\n<p>C\u00f4ng th\u1ee9c tr\u00ean cho th\u1ea5y, kh\u00f3 kh\u0103n l\u1edbn nh\u1ea5t \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi qu\u1ea3n tr\u1ecb trang web l\u00e0 \u0111\u1eb7t m\u1ee5c ti\u00eau chuy\u1ec3n \u0111\u1ed5i cho trang web \u0111\u00f3. N\u1ebfu b\u1ea1n \u0111\u1eb7t m\u1ee5c ti\u00eau chuy\u1ec3n \u0111\u1ed5i cho trang web l\u00e0 s\u1ed1 ng\u01b0\u1eddi nh\u1ea5p chu\u1ed9t v\u00e0o trang c\u1ee7a b\u1ea1n th\u00f4ng qua <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/kien-thuc\/quang-cao-google-ads\/\"><strong>Google AdWords<\/strong><\/a>. L\u00fac n\u00e0y m\u1ed7i l\u1ea7n truy c\u1eadp kh\u00e1ch s\u1ebd v\u00e0o trang c\u1ee7a b\u1ea1n v\u00e0 b\u1ea1n c\u00f3 1 chuy\u1ec3n \u0111\u1ed5i. T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00fac n\u00e0y \u0111\u1ea1t m\u1ee9c t\u1ed1i \u0111a l\u00e0 100%.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, trang c\u1ee7a b\u1ea1n \u0111\u1ea1t th\u00eam m\u1ee5c ti\u00eau chuy\u1ec3n \u0111\u1ed5i l\u00ean m\u1ee9c cao h\u01a1n l\u00e0 ng\u01b0\u1eddi mua h\u00e0ng. T\u1ee9c l\u00e0 l\u00fac n\u00e0y b\u1ea1n ph\u1ea3i th\u1ef1c hi\u1ec7n c\u00f9ng l\u00fac 2 m\u1ee5c ti\u00eau chuy\u1ec3n \u0111\u1ed5i. Trong tr\u01b0\u1eddng h\u1ee3p, kh\u00e1ch h\u00e0ng c\u00f9ng l\u00fac nh\u1ea5p chu\u1ed9t v\u00e0 mua h\u00e0ng c\u1ee7a b\u1ea1n. T\u1ee9c l\u00e0 b\u1ea1n \u0111\u00e3 c\u00f3 c\u00f9ng l\u00fac 2 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh c\u00f4ng. Khi \u0111\u00f3, t\u1ef7 l\u1ec7 s\u1ebd l\u00e0 200%. \u0110i\u1ec1u n\u00e0y, ng\u01b0\u1eddi qu\u1ea3n tr\u1ecb web s\u1ebd r\u1ea5t kh\u00f3 kh\u0103n trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c c\u00e1c lo\u1ea1i chuy\u1ec3n \u0111\u1ed5i ph\u00e1t sinh m\u1ed9t c\u00e1ch c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<p>V\u00ec v\u1eady, b\u1ea1n c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 g\u00ec? v\u00e0 c\u00e1c m\u1ee5c ti\u00eau ph\u1ee5 \u0111\u1ec3 t\u1eeb \u0111\u00f3 t\u00ednh to\u00e1n ch\u00ednh x\u00e1c \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a SEO hay chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/api-chay-chuyen-doi-quang-cao-facebook\/\">API ch\u1ea1y chuy\u1ec3n \u0111\u1ed5i Facebook: B\u00ed m\u1eadt m\u00e0 Marketer c\u1ea7n bi\u1ebft<\/a><\/li><li><a href=\"https:\/\/adsplus.vn\/blog\/chuyen-doi-ky-thuat-so\/\">Chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 \u2013 cu\u1ed9c ch\u01a1i kh\u00f4ng c\u1ee7a ri\u00eang ai<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. C\u00e1ch ki\u1ec3m tra t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p>\u0110\u1ea7u ti\u00ean, b\u1ea1n ph\u1ea3i c\u00f3 c\u00e1c c\u00f4ng c\u1ee5 c\u1ea7n thi\u1ebft \u0111\u1ec3 ki\u1ec3m tra ch\u1ec9 s\u1ed1 n\u00e0y nh\u01b0: Google Analytics \u2013 d\u00f9ng \u0111\u1ec3 th\u1ed1ng k\u00ea d\u1eef li\u1ec7u web.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><img decoding=\"async\" loading=\"lazy\" width=\"700\" height=\"594\" class=\"alignnone wp-image-10553\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/01\/Google-adwords-tool.png\" alt=\"t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 g\u00ec 2\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/01\/Google-adwords-tool.png 1006w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/01\/Google-adwords-tool-300x255.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/01\/Google-adwords-tool-768x652.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/01\/Google-adwords-tool-610x518.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/01\/Google-adwords-tool-20x17.png 20w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n\n\n\n<p>Ti\u1ebfp theo l\u00e0 khai th\u00e1c c\u00e1c t\u1eeb kh\u00f3a tr\u00ean website b\u1eb1ng c\u00e1ch \u0111\u0103ng nh\u1eadp v\u00e0o t\u00e0i kho\u1ea3n Google Analytics r\u1ed3i nh\u1ea5p v\u00e0o Traffic Sources, ti\u1ebfp \u0111\u1ebfn l\u00e0 Search Engines. Ch\u1ecdn v\u00e0o <a href=\"https:\/\/adsplus.vn\/google-search-ads\/\"><strong>Google <\/strong><\/a>trong danh s\u00e1ch \u0111\u00f3. B\u1ea1n thi\u1ebft l\u1eadp th\u1eddi gian l\u1ea5y d\u1eef li\u1ec7u kho\u1ea3ng 3 \u0111\u1ebfn 4 th\u00e1ng. Sau \u0111\u00f3 Google Analytics s\u1ebd hi\u1ec7n ra nh\u1eefng t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm nhi\u1ec1u nh\u1ea5t c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng t\u00ecm \u0111\u1ebfn b\u1ea1n.<\/p>\n\n\n\n<p>Ti\u1ebfp t\u1ee5c v\u00e0o ph\u1ea7n Goal Conversion r\u1ed3i \u0111\u1ebfn Goal Conversion Rate v\u00e0 s\u1eafp x\u1ebfp t\u1eeb kh\u00f3a theo th\u00f4ng s\u1ed1 Conversion Rate t\u1eeb tr\u00ean xu\u1ed1ng d\u01b0\u1edbi. Ch\u1ecdn Export \u0111\u1ec3 xu\u1ea5t d\u1eef li\u1ec7u sang \u0111\u1ecbnh d\u1ea1ng Excel. B\u1ea1n m\u1edf file Excel v\u00e0 n\u00ean ch\u00fa tr\u1ecdng v\u00e0o 3 n\u1ed9i dung ch\u00ednh l\u00e0 t\u1eeb kh\u00f3a, s\u1ed1 l\u1ea7n truy c\u1eadp v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 g\u00ec?<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam:<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-center\"><div class=\"custom-button-row\"><a target=\"_blank\" class=\"custom-button\" href=\"https:\/\/adsplus.vn\/blog\/de-xuat-cac-giai-phap-chan-click-ao-adwords-tot-nhat-hien-nay\/\">\u0110\u1ec1 xu\u1ea5t c\u00e1c gi\u1ea3i ph\u00e1p ch\u1eb7n click \u1ea3o AdWords t\u1ed1t nh\u1ea5t hi\u1ec7n nay<\/a><\/div>\n\n\n\n<p>B\u1ea1n ki\u1ec3m tra th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a c\u1ee7a website \u0111ang \u0111\u1ee9ng \u1edf v\u1ecb tr\u00ed n\u00e0o, th\u00f4ng s\u1ed1 n\u00e0y s\u1ebd gi\u00fap b\u1ea1n bi\u1ebft m\u00ecnh \u0111ang \u0111\u1ee9ng \u1edf \u0111\u00e2u \u0111\u1ec3 t\u00ecm c\u00e1ch c\u1ea3i thi\u1ec7n v\u00e0 n\u00e2ng c\u1ea5p chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o l\u00ean cho hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<p>V\u1edbi t\u1ea5t c\u1ea3 nh\u1eefng ki\u1ebfn th\u1ee9c tr\u00ean \u0111\u00e2y, Adsplus.vn mong r\u1eb1ng b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c s\u00e2u s\u1eafc h\u01a1n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 g\u00ec? C\u00f4ng th\u1ee9c t\u00ednh v\u00e0 c\u00e1ch ki\u1ec3m tra t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i khi th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. Ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/adsplus.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> <em>Marketing.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 g\u00ec? \u0110\u00e2y l\u00e0 th\u1eafc m\u1eafc c\u1ee7a r\u1ea5t nhi\u1ec1u Seoer m\u1edbi v\u00e0o ngh\u1ec1. 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