{"id":10780,"date":"2019-02-21T03:59:32","date_gmt":"2019-02-21T03:59:32","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=10780"},"modified":"2021-01-20T15:42:47","modified_gmt":"2021-01-20T08:42:47","slug":"chien-luoc-thu-hut-khach-hang-bang-tam-ly-so-huu-khong-the-bo-qua","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/chien-luoc-thu-hut-khach-hang-bang-tam-ly-so-huu-khong-the-bo-qua","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat kh\u00e1ch h\u00e0ng b\u1eb1ng t\u00e2m l\u00fd s\u1edf h\u1eefu kh\u00f4ng th\u1ec3 b\u1ecf qua"},"content":{"rendered":"\n

\u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat kh\u00e1ch h\u00e0ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 kh\u00f4ng ph\u1ea3i l\u00e0 chuy\u1ec7n d\u1ec5 d\u00e0ng. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o ra s\u1ef1 quan t\u00e2m, ch\u00fa \u00fd th\u01b0\u1eddng xuy\u00ean c\u1ee7a nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng lu\u00f4n l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn c\u1ee7a c\u00e1c doanh nghi\u1ec7p, nh\u1ea5t l\u00e0 trong b\u1ed1i c\u1ea3nh ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y nay l\u00fac n\u00e0o c\u0169ng b\u1ecb \u201cng\u1eadp\u201d trong h\u00ecnh \u1ea3nh c\u1ee7a v\u00f4 s\u1ed1 nh\u00e3n hi\u1ec7u kh\u00e1c nhau khi h\u1ecd \u0111i tr\u00ean \u0111\u01b0\u1eddng ph\u1ed1, l\u01b0\u1edbt qua c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c ng\u1ed3i tr\u01b0\u1edbc m\u00e0n h\u00ecnh tivi.\u00a0<\/p>\n\n\n\n

\"chi\u1ebfn<\/figure>\n\n\n\n

Chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat kh\u00e1ch h\u00e0ng b\u1eb1ng t\u00e2m l\u00fd s\u1edf h\u1eefu kh\u00f4ng th\u1ec3 b\u1ecf qua<\/span><\/em><\/p>\n\n\n\n

T\u0103ng c\u01b0\u1eddng s\u1ef1 ki\u1ec3m so\u00e1t c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/span><\/h2>\n\n\n\n

C\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat kh\u00e1ch h\u00e0ng. Trong s\u1ed1 \u0111\u00f3 l\u00e0 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 kh\u00e1ch h\u00e0ng tham gia v\u00e0o qu\u00e1 tr\u00ecnh h\u00ecnh th\u00e0nh n\u00ean s\u1ea3n ph\u1ea9m. Tr\u01b0\u1eddng h\u1ee3p c\u1ee7a Threadless, c\u00f4ng ty kinh doanh \u00e1o thun kh\u00f4ng c\u1ed5 (T-shirt) tr\u00ean internet l\u00e0 m\u1ed9t v\u00ed d\u1ee5. Th\u00e0nh l\u1eadp v\u00e0o n\u0103m 2000, Threadless cho ph\u00e9p kh\u00e1ch h\u00e0ng tham gia thi\u1ebft k\u1ebf m\u1eabu \u00e1o. Sau \u0111\u00f3, h\u1ecd b\u00ecnh ch\u1ecdn cho nh\u1eefng m\u1eabu \u00e1o \u0111\u1eb9p nh\u1ea5t. Ti\u1ebfp theo, c\u00f4ng ty ch\u1ecdn nh\u1eefng m\u1eabu \u00e1o \u0111o\u1ea1t gi\u1ea3i \u0111\u1ec3 in v\u00e0 b\u00e1n. \u0110\u1ebfn n\u0103m 2006, c\u00f4ng ty nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ebfn 150 m\u1eabu \u00e1o m\u1ed7i ng\u00e0y v\u00e0 c\u00f3 h\u01a1n 400.000 kh\u00e1ch h\u00e0ng tham gia b\u00ecnh ch\u1ecdn c\u00e1c m\u1eabu \u00e1o \u0111\u1eb9p nh\u1ea5t. C\u0169ng trong n\u0103m 2006, Threadless b\u00e1n \u0111\u01b0\u1ee3c 60.000 \u00e1o\/th\u00e1ng, t\u1ef7 l\u1ec7 l\u1ee3i nhu\u1eadn t\u0103ng 35%, cao h\u01a1n nhi\u1ec1u so v\u1edbi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb trang ph\u1ee5c truy\u1ec1n th\u1ed1ng.<\/p>\n\n\n\n

Xem th\u00eam:<\/strong><\/span><\/p>\n\n\n\n

 <\/strong>

Playable Ads l\u00e0 g\u00ec? C\u00e1ch n\u00f3 t\u1ea1o n\u00ean s\u1ef1 cu\u1ed1n h\u00fat trong Marketing<\/a><\/div><\/span><\/p>\n\n\n\n

S\u1ef1 c\u1ea3m nh\u1eadn s\u1ea3n ph\u1ea9m <\/h3>\n\n\n\n

Theo gi\u00e1o s\u01b0 Kirk, \u0111\u01b0\u1ee3c s\u1edd m\u00f3 s\u1ea3n ph\u1ea9m c\u0169ng t\u1ea1o ra c\u1ea3m gi\u00e1c ki\u1ec3m so\u00e1t. C\u00f3 ngh\u0129a l\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd d\u1ec5 mua h\u00e0ng h\u01a1n n\u1ebfu h\u1ecd \u0111\u01b0\u1ee3c ch\u1ea1m v\u00e0o s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc. \u0110i\u1ec1u n\u00e0y kh\u00f4ng l\u00e0 m\u1ed9t tr\u1edf ng\u1ea1i l\u1edbn \u0111\u1ed1i v\u1edbi nh\u1eefng c\u1eeda h\u00e0ng kinh doanh b\u00ean ngo\u00e0i. Nh\u01b0ng trong th\u1ebf gi\u1edbi kinh doanh ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c \u201cs\u1ed1 h\u00f3a\u201d cao, c\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i s\u00e1ng t\u1ea1o h\u01a1n \u0111\u1ec3 thu h\u1eb9p kho\u1ea3ng c\u00e1ch gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 s\u1ea3n ph\u1ea9m. Ch\u1eb3ng h\u1ea1n, Nordstrom cho ph\u00e9p kh\u00e1ch h\u00e0ng ch\u1ecdn nh\u1eefng m\u1eabu trang ph\u1ee5c m\u00e0 h\u1ecd y\u00eau th\u00edch tr\u00ean m\u1ea1ng internet tr\u01b0\u1edbc. Sau \u0111\u00f3 ch\u1ecdn m\u1ed9t c\u1eeda h\u00e0ng b\u00ean ngo\u00e0i \u0111\u1ec3 \u0111\u1ebfn m\u1eb7c th\u1eed. Khi kh\u00e1ch h\u00e0ng \u0111\u1ebfn th\u00ec qu\u1ea7n \u00e1o m\u00e0 h\u1ecd ch\u1ecdn \u0111\u00e3 c\u00f3 s\u1eb5n trong ph\u00f2ng th\u1eed \u0111\u1ed3.<\/p>\n\n\n\n

\"chi\u1ebfn<\/figure>\n\n\n\n

Chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat kh\u00e1ch h\u00e0ng b\u1eb1ng t\u00e2m l\u00fd s\u1edf h\u1eefu kh\u00f4ng th\u1ec3 b\u1ecf qua<\/span><\/em><\/p>\n\n\n\n

Khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng \u201cquan t\u00e2m \u0111\u1ebfn b\u1ea3n th\u00e2n\u201d<\/strong><\/span><\/h2>\n\n\n\n

Theo b\u00e0 Kirk, doanh nghi\u1ec7p c\u1ea7n n\u1ed7 l\u1ef1c t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 t\u1eebng kh\u00e1ch h\u00e0ng c\u00f9ng l\u00e0m cho s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi nhu c\u1ea7u c\u1ee7a h\u1ecd. Khi \u0111\u00f3 h\u1ecd s\u1ebd mua s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p nhi\u1ec1u h\u01a1n v\u00e0 s\u1eb5n s\u00e0ng gi\u1edbi thi\u1ec7u b\u1ea1n b\u00e8, ng\u01b0\u1eddi th\u00e2n c\u00f9ng mua, s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m. Chi\u1ebfn d\u1ecbch \u201cShare a Coke\u201d (H\u00e3y chia s\u1ebb Coke) n\u0103m 2014 c\u1ee7a Coca-Cola l\u00e0 m\u1ed9t \u0111i\u1ec3n h\u00ecnh. Tr\u01b0\u1edbc \u0111\u00f3, doanh s\u1ed1 b\u00e1n n\u01b0\u1edbc gi\u1ea3i kh\u00e1t c\u1ee7a c\u00f4ng ty n\u00e0y \u0111\u00e3 gi\u1ea3m 11 n\u0103m li\u00ean t\u1ee5c. V\u00ec v\u1eady, Coke quy\u1ebft \u0111\u1ecbnh b\u00e1n s\u1ea3n ph\u1ea9m \u1edf c\u1ea3 hai d\u1ea1ng \u0111\u00f3ng chai v\u00e0 lon \u0111\u01b0\u1ee3c in h\u00e0ng tr\u0103m t\u00ean ng\u01b0\u1eddi ph\u1ed5 bi\u1ebfn l\u00ean nh\u00e3n. Kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c m\u1eddi \u0111\u01b0a ra c\u00e1c y\u00eau c\u1ea7u \u0111\u1eb7t t\u00ean theo \u00fd th\u00edch c\u1ee7a h\u1ecd. K\u1ebft qu\u1ea3 l\u00e0 doanh s\u1ed1 b\u00e1n c\u1ee7a Coke \u0111\u00e3 t\u0103ng 2,5% ch\u1ec9 trong 12 tu\u1ea7n.<\/p>\n\n\n\n

Xem th\u00eam: <\/strong><\/span><\/p>\n\n\n\n

\u0110i\u1ec3m l\u1ea1i 10 xu h\u01b0\u1edbng thi\u1ebft k\u1ebf bao b\u00ec hot nh\u1ea5t trong n\u0103m 2018 v\u1eeba qua<\/a><\/div><\/span><\/p>\n\n\n\n

M\u1ed9t tr\u01b0\u1eddng h\u1ee3p t\u01b0\u01a1ng t\u1ef1 kh\u00e1c l\u00e0 chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 du l\u1ecbch c\u1ee7a n\u01b0\u1edbc Anh c\u00f3 t\u00ean g\u1ecdi VisitBritain. Theo \u0111\u00f3, c\u00e1c c\u00f4ng d\u00e2n Trung Qu\u1ed1c \u0111\u01b0\u1ee3c m\u1eddi \u0111\u1eb7t t\u00ean nh\u1eefng danh th\u1eafng c\u1ed5 c\u1ee7a Anh theo ti\u1ebfng Hoa. Ch\u1eb3ng h\u1ea1n, khu ngh\u1ec9 m\u00e1t ven bi\u1ec3n Blackpool \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1eb7t l\u1ea1i theo ti\u1ebfng Hoa. N\u00f3 d\u1ecbch ra l\u00e0 \u201cn\u01a1i vui v\u1ebb \u0111\u1ec3 \u0111\u1ebfn th\u0103m\u201d. Ho\u1eb7c khu ph\u1ed1 mua s\u1eafm n\u1ed5i ti\u1ebfng Savile Row \u0111\u01b0\u1ee3c g\u1eafn t\u00ean ti\u1ebfng Hoa v\u1edbi \u00fd ngh\u0129a l\u00e0 \u201ccon ph\u1ed1 c\u1ee7a nh\u1eefng ng\u01b0\u1eddi gi\u00e0u c\u00f3 v\u00e0 \u0111\u1ed9c \u0111\u00e1o\u201d. Sau \u0111\u00f3, VisitBritain \u0111\u00e3 s\u1eed d\u1ee5ng nh\u1eefng t\u00ean g\u1ecdi theo ti\u1ebfng Hoa n\u00e0y \u0111\u1ec3 \u0111\u01b0a l\u00ean c\u00e1c m\u1ea1ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c trang web. K\u1ebft qu\u1ea3 l\u00e0 s\u1ed1 l\u01b0\u1ee3t du kh\u00e1ch \u0111\u1ebfn Anh qu\u1ed1c \u0111\u00e3 t\u0103ng 27%.<\/p>\n\n\n\n

Trang b\u1ecb cho kh\u00e1ch h\u00e0ng s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 s\u1ea3n ph\u1ea9m<\/strong><\/span><\/h2>\n\n\n\n

Khi kh\u00e1ch h\u00e0ng hi\u1ec3u bi\u1ebft v\u1ec1 m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a s\u1ea3n ph\u1ea9m, h\u1ecd s\u1ebd c\u00f3 c\u1ea3m gi\u00e1c m\u00ecnh \u0111ang s\u1edf h\u1eefu m\u1ed9t m\u1ed1i quan h\u1ec7 \u0111\u1eb7c bi\u1ec7t, ri\u00eang c\u00f3 v\u1edbi n\u00f3. H\u00e3y h\u00ecnh dung m\u1ed9t ng\u01b0\u1eddi b\u1ea1n c\u1ee7a b\u1ea1n t\u1ef1 h\u00e0o n\u00f3i r\u1eb1ng anh ta v\u1eeba \u201ckh\u00e1m ph\u00e1\u201d ra m\u1ed9t nh\u00e3n hi\u1ec7u n\u00e0o \u0111\u00f3 v\u00ec ngh\u0129 r\u1eb1ng m\u00ecnh bi\u1ebft v\u1ec1 n\u00f3 tr\u01b0\u1edbc t\u1ea5t th\u1ea3y nh\u1eefng ng\u01b0\u1eddi xung quanh. T\u01b0\u01a1ng t\u1ef1, c\u00f3 nh\u1eefng kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng x\u1ebfp h\u00e0ng h\u00e0ng gi\u1edd \u0111\u1ec3 mua chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i iPhone m\u1edbi nh\u1ea5t. \u0110\u01a1n gi\u1ea3n v\u00ec h\u1ecd mu\u1ed1n l\u00e0 ng\u01b0\u1eddi s\u1edf h\u1eefu ch\u00fang \u0111\u1ea7u ti\u00ean. Chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat kh\u00e1ch h\u00e0ng ngay b\u01b0\u1edbc \u0111\u1ea7u s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u00f3 \u0111\u01b0\u1ee3c doanh s\u1ed1 t\u0103ng cao.<\/p>\n\n\n\n

Theo gi\u00e1o s\u01b0 Kirk, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u201cnu\u00f4i d\u01b0\u1ee1ng\u201d c\u1ea3m gi\u00e1c n\u00e0y c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng nhi\u1ec1u c\u00e1ch. C\u00f4ng ty kinh doanh thi\u1ebft b\u1ecb t\u1eadp luy\u1ec7n ngo\u00e0i tr\u1eddi REI l\u00e0 m\u1ed9t v\u00ed d\u1ee5. REI \u0111\u00e3 b\u00e1n th\u1ebb th\u00e0nh vi\u00ean v\u1edbi gi\u00e1 \u201ct\u01b0\u1ee3ng tr\u01b0ng\u201d cho kh\u00e1ch h\u00e0ng. \u0110\u1ed5i l\u1ea1i c\u00e1c th\u00e0nh vi\u00ean nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c \u01b0u \u0111\u00e3i mua h\u00e0ng, tham gia c\u00e1c \u0111\u1ee3t t\u1eadp hu\u1ea5n mi\u1ec5n ph\u00ed. Realtors th\u00ec cung c\u1ea5p cho nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00f4ng ti\u1ec7n vi\u1ec7c di chuy\u1ec3n c\u00f3 th\u1ec3 tham quan c\u00e1c c\u0103n nh\u00e0 m\u1eabu qua m\u00f4 h\u00ecnh th\u1ef1c t\u1ebf \u1ea3o. \u0110i\u1ec1u n\u00e0y gi\u00fap h\u1ecd hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.\u00a0<\/p>\n\n\n\n

Xem th\u00eam:<\/strong><\/span><\/p>\n\n\n\n

 

M\u1eb9o ch\u1ec9 b\u1ea1n c\u00e1ch b\u00e1n h\u00e0ng tr\u00ean Amazon \u0111\u01a1n gi\u1ea3n nh\u1ea5t<\/a><\/div><\/span><\/p>\n\n\n\n

L\u1eddi k\u1ebft<\/h2>\n\n\n\n

Qua b\u00e0i vi\u1ebft n\u00e0y, ch\u1eafc h\u1eb3n c\u00e1c b\u1ea1n \u0111\u00e3 bi\u1ebft \u0111\u01b0\u1ee3c l\u00e0m th\u1ec3 n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p. H\u00e3y t\u1eadn d\u1ee5ng n\u00f3 th\u1eadt hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0nh nh\u00e9.<\/p>\n\n\n\n

Adsplus.vn<\/strong><\/h4>\n\n\n\n

C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 kinh doanh Online v\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/em><\/p>\n\n\n\n