{"id":11090,"date":"2019-04-02T10:14:19","date_gmt":"2019-04-02T10:14:19","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=11090"},"modified":"2021-08-24T13:51:48","modified_gmt":"2021-08-24T06:51:48","slug":"top-5-cong-ty-quang-cao-truyen-thong-noi-tieng-tai-tp-hcm","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/top-5-cong-ty-quang-cao-truyen-thong-noi-tieng-tai-tp-hcm","title":{"rendered":"Top 5 c\u00f4ng ty qu\u1ea3ng c\u00e1o truy\u1ec1n th\u00f4ng n\u1ed5i ti\u1ebfng t\u1ea1i TP.HCM"},"content":{"rendered":"\n

Qu\u1ea3ng c\u00e1o l\u00e0 m\u1ed9t trong nh\u1eefng ho\u1ea1t \u0111\u1ed9ng marketing<\/strong><\/a> nh\u1eb1m thu h\u00fat v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3. S\u1eed d\u1ee5ng truy\u1ec1n th\u00f4ng trong qu\u1ea3ng c\u00e1o kh\u00f4ng nh\u1eefng \u0111em l\u1ea1i l\u1ee3i \u00edch v\u1ec1 m\u1eb7t ti\u1ebft ki\u1ec7m th\u1eddi gian, chi ph\u00ed. M\u00e0 c\u00f2n \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cao h\u01a1n trong vi\u1ec7c thu h\u00fat, qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m \u0111\u1ebfn v\u1edbi c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111a d\u1ea1ng h\u01a1n. Hi\u1ec7n nay tr\u00ean \u0111\u1ecba b\u00e0n TP.HCM c\u00f3 nh\u1eefng c\u00f4ng ty \u0111ang th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o truy\u1ec1n th\u00f4ng r\u1ea5t hi\u1ec7u qu\u1ea3. C\u00f9ng Adsplus \u0111i\u1ec3m qua top 5 c\u00f4ng ty n\u1ed5i ti\u1ebfng n\u00e0y nh\u00e9.<\/p>\n\n\n\n

\"c\u00f4ng<\/figure><\/div>\n\n\n\n

<\/span><\/p>\n\n\n\n

B\u1ea1n \u0111\u00e3 bi\u1ebft v\u1ec1 Top 5 c\u00f4ng ty qu\u1ea3ng c\u00e1o truy\u1ec1n th\u00f4ng n\u1ed5i ti\u1ebfng t\u1ea1i TP.HCM ch\u01b0a?<\/p>\n\n\n\n

Tr\u01b0\u1edbc khi t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c c\u00f4ng ty qu\u1ea3ng c\u00e1o truy\u1ec1n th\u00f4ng n\u00e0y. Ch\u00fang ta c\u0169ng c\u1ea7n ph\u1ea3i bi\u1ebft s\u01a1 l\u01b0\u1ee3c v\u1ec1 c\u00e1c c\u00f4ng ty kinh doanh lo\u1ea1i h\u00ecnh n\u00e0y tr\u01b0\u1edbc. C\u00f3 th\u1ec3 hi\u1ec3u c\u00e1c c\u00f4ng ty qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng l\u00e0 lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p chuy\u00ean cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 Marketing<\/strong><\/a> cho c\u00e1c kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c c\u1ee7a c\u00f4ng ty m\u1ed9t c\u00e1ch chuy\u00ean nghi\u1ec7p nh\u1ea5t. <\/p>\n\n\n\n

C\u00e1c c\u00f4ng ty qu\u1ea3ng c\u00e1o truy\u1ec1n th\u00f4ng th\u01b0\u1eddng s\u1ebd \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t ph\u00f2ng Marketing c\u1ee7a m\u1ed9t c\u00f4ng ty. Nhi\u1ec7m v\u1ee5 v\u00e0 ch\u1ee9c n\u0103ng c\u1ee7a n\u00f3 c\u0169ng gi\u1ed1ng nh\u01b0 m\u1ed9t ph\u00f2ng Marketing t\u00f9y theo \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a h\u1ee3p \u0111\u1ed3ng. Nh\u1eefng b\u1ed9 ph\u1eadn ch\u00ednh \u0111\u1ea3m nhi\u1ec7m c\u00f4ng vi\u1ec7c t\u1ea1i c\u00e1c c\u00f4ng ty qu\u1ea3ng c\u00e1o truy\u1ec1n th\u00f4ng n\u00e0y. Th\u01b0\u1eddng bao g\u1ed3m: account (qu\u1ea3n tr\u1ecb kh\u00e1ch h\u00e0ng), s\u00e1ng t\u1ea1o, s\u1ea3n xu\u1ea5t v\u00e0 \u0111\u1ed9i ng\u0169 l\u00ean c\u00e1c chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n\n\n\n

\"c\u00f4ng<\/figure><\/div>\n\n\n\n

<\/span><\/p>\n\n\n\n

Nh\u1eefng b\u1ed9 ph\u1eadn ch\u00ednh \u0111\u1ea3m nhi\u1ec7m c\u00f4ng vi\u1ec7c t\u1ea1i c\u00e1c c\u00f4ng ty qu\u1ea3ng c\u00e1o truy\u1ec1n th\u00f4ng n\u00e0y. Th\u01b0\u1eddng l\u00e0: account, s\u00e1ng t\u1ea1o, s\u1ea3n xu\u1ea5t v\u00e0 \u0111\u1ed9i ng\u0169 chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n\n\n\n

Ogilvy & Mather Vietnam – c\u00f4ng ty truy\u1ec1n th\u00f4ng thu\u1ed9c Top Agency h\u00e0ng \u0111\u1ea7u<\/strong><\/h2>\n\n\n\n

Ogilvy & Mather Vietnam l\u00e0 chi nh\u00e1nh t\u1ea1i Vi\u1ec7t Nam. Tr\u1ef1c thu\u1ed9c c\u1ee7a WPP Group – nh\u00f3m Agency c\u00f3 v\u1ecb th\u1ebf l\u1edbn nh\u1ea5t trong s\u1ed1 c\u00e1c t\u1eadp \u0111o\u00e0n Agency qu\u1ed1c t\u1ebf. Xu\u1ea5t hi\u1ec7n t\u1ea1i Vi\u1ec7t Nam t\u1eeb nh\u1eefng n\u0103m 1995. C\u00f4ng ty qu\u1ea3ng c\u00e1o truy\u1ec1n th\u00f4ng n\u00e0y cho \u0111\u1ebfn nay v\u1eabn gi\u1eef nguy\u00ean v\u1ecb tr\u00ed n\u1eb1m trong Top Agency h\u00e0ng \u0111\u1ea7u. V\u1ec1 m\u1ea3ng qu\u1ea3ng c\u00e1o th\u00ec Ogilvy Vi\u1ec7t Nam n\u1ed5i tr\u1ed9i h\u01a1n c\u1ea3 \u1edf hai c\u00f4ng ty con. \u0110\u00f3 l\u00e0 c\u1ee7a m\u00ecnh l\u00e0 Ogilvy & Mather v\u00e0 JWT. C\u00e1c chi\u1ebfn d\u1ecbch m\u00e0 Ogilvy & Mather qu\u1ed1c t\u1ebf th\u1ef1c hi\u1ec7n g\u00e2y \u0111\u01b0\u1ee3c nhi\u1ec1u ti\u1ebfng vang l\u1edbn. V\u00ed d\u1ee5 nh\u01b0 Share a Coke (Coca Cola<\/strong><\/a>), Real Beauty Campaign (Dove)\u2026<\/p>\n\n\n\n

\u1ede Vi\u1ec7t Nam, h\u1ecd c\u00f3 chi\u1ebfn d\u1ecbch n\u1ed5i b\u1eadt l\u00e0 \u201cKh\u00f4ng ng\u1ee5y bi\u1ec7n \u2013 H\u00e3y \u0111\u1ed9i m\u0169 b\u1ea3o hi\u1ec3m\u201d. V\u00e0 \u0111\u1ea1t gi\u1ea3i b\u1ea1c t\u1ea1i IPA, Heartbeat Vietnam, The Pond\u2019s Effect\u2026 \u0110\u1ed1i t\u00e1c kh\u00e1ch h\u00e0ng c\u1ee7a c\u00f4ng ty n\u00e0y c\u0169ng l\u00e0 nh\u1eefng doanh nghi\u1ec7p t\u00ean tu\u1ed5i tr\u00ean th\u1ecb tr\u01b0\u1eddng nh\u01b0 Vinamilk, ACB, BIDV,… C\u00e1c kh\u00e1ch  h\u00e0ng l\u1edbn tr\u00ean th\u1ebf gi\u1edbi hi\u1ec7n \u0111ang c\u00f3 ho\u1ea1t \u0111\u1ed9ng kinh doanh t\u1ea1i Vi\u1ec7t Nam nh\u01b0: Unilever, Castrol\u2026<\/p>\n\n\n\n

\"Ogilvy<\/figure><\/div>\n\n\n\n

<\/span><\/p>\n\n\n\n

Ogilvy & Mather g\u00e2y \u0111\u01b0\u1ee3c nhi\u1ec1u ti\u1ebfng vang l\u1edbn nh\u01b0 Share a Coke (Coca Cola)<\/p>\n\n\n\n

Dentsu Vietnam<\/strong><\/h2>\n\n\n\n

C\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng ty qu\u1ea3ng c\u00e1o truy\u1ec1n th\u00f4ng n\u1ed5i ti\u1ebfng v\u00e0 xu\u1ea5t hi\u1ec7n l\u00e2u \u0111\u1eddi \u1edf Vi\u1ec7t Nam. Densu Vi\u1ec7t Nam \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp t\u1eeb nh\u1eefng n\u0103m 1996 \u0111\u00e3 t\u1ea1o ra nhi\u1ec1u ti\u1ebfng vang l\u1edbn tr\u00ean th\u1ecb tr\u01b0\u1eddng. Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng c\u1ee7a Densu th\u1ef1c hi\u1ec7n \u0111\u1ec1u mang \u0111\u1eadm b\u1ea3n s\u1eafc v\u0103n h\u00f3a gi\u1eefa Vi\u1ec7t Nam v\u00e0 Nh\u1eadt B\u1ea3n. C\u00f4ng ty lu\u00f4n t\u00ecm hi\u1ec3u, nghi\u00ean c\u1ee9u v\u0103n h\u00f3a Vi\u1ec7t Nam \u0111\u1ec3 ti\u1ebfp c\u1eadn d\u1ec5 d\u00e0ng h\u01a1n. V\u00e0 t\u1eeb \u0111\u00f3 t\u1ea1o ra \u0111\u01b0\u1ee3c ni\u1ec1m tin cho kh\u00e1ch h\u00e0ng v\u1edbi nh\u1eefng gi\u1ea3i ph\u00e1p Marketing t\u1ed1t nh\u1ea5t. \u0110\u1ed1i t\u00e1c kh\u00e1ch h\u00e0ng c\u1ee7a c\u00f4ng ty qu\u1ea3ng c\u00e1o truy\u1ec1n th\u00f4ng n\u00e0y c\u0169ng \u0111\u1ec1u l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u t\u00ean tu\u1ed5i. V\u00ed d\u1ee5 nh\u01b0: Toyota, Lexus, Yamaha, Canon, Ajinomoto, Kao, T\u1eadp \u0111o\u00e0n Saigon Tourist v\u00e0 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng kh\u00e1c.<\/p>\n\n\n\n

\"agency<\/figure><\/div>\n\n\n\n

<\/span><\/p>\n\n\n\n

\u0110\u1ed1i t\u00e1c kh\u00e1ch h\u00e0ng c\u1ee7a Densu Vi\u1ec7t Nam c\u0169ng \u0111\u1ec1u l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u t\u00ean tu\u1ed5i nh\u01b0: Toyota, Lexus, Yamaha, Canon, Ajinomoto, Kao<\/p>\n\n\n\n

Saatchi & Saatchi Vietnam – c\u00f4ng ty qu\u1ea3ng c\u00e1o truy\u1ec1n th\u00f4ng l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi<\/strong><\/h2>\n\n\n\n

C\u00f3 th\u1ec3 v\u1eabn c\u00f3 ng\u01b0\u1eddi c\u00f2n ch\u01b0a bi\u1ebft r\u1eb1ng Saatchi & Saatchi l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng ty truy\u1ec1n th\u00f4ng l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi v\u1edbi m\u1ea1ng l\u01b0\u1edbi g\u1ed3m 152 v\u0103n ph\u00f2ng t\u1ea1i 76 qu\u1ed1c gia v\u00e0 h\u01a1n 6500 nh\u00e2n vi\u00ean. \u0110\u00e2y l\u00e0 c\u00f4ng ty chuy\u00ean nghi\u1ec7p v\u1ec1 Marketing v\u00e0 \u0111\u1ee9ng th\u1ee9 60\/100 c\u00f4ng ty qu\u1ea3ng c\u00e1o to\u00e0n c\u1ea7u. Nhi\u00eau \u0111\u00f3 th\u00f4i l\u00e0 \u0111\u1ee7 bi\u1ebft m\u1ee9c \u0111\u1ed9 chuy\u00ean nghi\u1ec7p v\u00e0 n\u1ed5i ti\u1ebfng c\u1ee7a c\u00f4ng ty n\u00e0y nh\u01b0 th\u1ebf n\u00e0o r\u1ed3i \u0111\u1ea5y. \u0111\u1eb7t ch\u00e2n \u0111\u1ebfn Vi\u1ec7t Nam t\u1eeb n\u0103m 1995, hi\u1ec7n nay c\u00f4ng ty c\u0169ng tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng c\u00f4ng ty qu\u1ea3ng c\u00e1o truy\u1ec1n th\u00f4ng n\u1ed5i ti\u1ebfng \u1edf Vi\u1ec7t Nam n\u00f3i chung v\u00e0 TP.HCM n\u00f3i ri\u00eang.<\/p>\n\n\n\n

Xem th\u00eam:<\/strong><\/p>\n\n\n\n

M\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 g\u00ec v\u00e0 nh\u1eefng l\u1ee3i \u00edch m\u00e0 b\u1ea1n kh\u00f4ng n\u00ean b\u1ecf qua<\/a><\/div>\n\n\n\n

DigiPencil MVV<\/h2>\n\n\n\n

So v\u1edbi nh\u1eefng c\u00f4ng ty v\u1eeba \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea tr\u00ean \u0111\u00e2y th\u00ec DigiPencil MVV v\u1eabn c\u00f2n kh\u00e1 m\u1edbi m\u1ebb \u1edf th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam. Nh\u01b0ng DigiPencil c\u0169ng kh\u00f4ng h\u1ec1 k\u00e9m c\u1ea1nh c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh khi l\u00e0 c\u00f4ng ty ti\u00ean phong trong vi\u1ec7c k\u1ebft h\u1ee3p gi\u1eefa c\u00f4ng ngh\u1ec7 v\u00e0 c\u00e1c \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u cho kh\u00e1ch h\u00e0ng. Trong l\u0129nh v\u1ef1c chuy\u00ean m\u00f4n c\u1ee7a m\u00ecnh DigiPencil cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 c\u00e1c d\u1ecbch v\u1ee5 \u0111\u1ec3 k\u1ebft n\u1ed1i c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, nh\u00e2n vi\u00ean v\u00e0 nh\u00e0 b\u00e1n l\u1ebb, ph\u00e1t tri\u1ec3n c\u00e1c gi\u1ea3i ph\u00e1p kinh doanh trong 3 l\u0129nh v\u1ef1c: Marketing, V\u1eadn h\u00e0nh v\u00e0 Ph\u00e2n ph\u1ed1i.<\/p>\n\n\n\n

C\u00e1c chi\u1ebfn d\u1ecbch g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang l\u1edbn c\u1ee7a c\u00f4ng ty ph\u1ea3i k\u1ec3 \u0111\u1ebfn nh\u01b0 Nh\u00e0 l\u00e0 B\u1ebfp, b\u1ebfp l\u00e0 SUNHOUSE (Sunhouse), Chi\u1ebfn d\u1ecbch T\u1ebft 2018 Panasonic, Total Discovery 360, Maritime Bank Ch\u1ecdn k\u1ebft n\u1ed1i, tr\u00f2n l\u1ee3i \u00edch…<\/p>\n\n\n\n

\"chi\u1ebfn<\/figure><\/div>\n\n\n\n

<\/span><\/p>\n\n\n\n

Chi\u1ebfn d\u1ecbch g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang l\u1edbn c\u1ee7a DigiPencil ph\u1ea3i k\u1ec3 \u0111\u1ebfn nh\u01b0 Nh\u00e0 l\u00e0 B\u1ebfp, b\u1ebfp l\u00e0 SUNHOUSE (Sunhouse)<\/p>\n\n\n\n

Dinosaur – c\u00f4ng ty qu\u1ea3ng c\u00e1o truy\u1ec1n th\u00f4ng n\u1ed9i \u0111\u1ecba n\u1ed5i ti\u1ebfng \u1edf TP.HCM<\/strong><\/h2>\n\n\n\n

T\u1eeb khi th\u00e0nh l\u1eadp n\u0103m 2012 cho \u0111\u1ebfn nay, Dinosaur chuy\u00ean v\u1ec1 s\u00e1ng t\u1ea1o v\u00e0 Digital Marketing \u0111\u00e3 th\u1ef1c hi\u1ec7n cung c\u1ea5p cho c\u00e1c \u0111\u1ed1i t\u00e1c kh\u00e1ch h\u00e0ng v\u1ec1 Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, Digital Marketing, Chi\u1ebfn l\u01b0\u1ee3c v\u00e0 qu\u1ea3n l\u00fd ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng, qu\u1ea3ng c\u00e1o, thi\u1ebft k\u1ebf, s\u1ef1 ki\u1ec7n\u2026Trong \u0111\u00f3, ph\u1ea3i k\u1ec3 \u0111\u1ebfn nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c m\u00e0 c\u00f4ng ty \u0111\u00e3 th\u1ef1c hi\u1ec7n g\u00e2y \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 m\u1ea1nh m\u1ebd nh\u01b0: Chi\u1ebfn d\u1ecbch \u201cHi\u1ec3u \u0111\u1ec3 y\u00eau th\u01b0\u01a1ng\u201d Neptune, Thi\u1ebft k\u1ebf n\u1ed9i th\u1ea5t Biti\u2019s Hunter X, Series Chuy\u1ec7n t\u00ecnh Ngu Lang & Tr\u1ea5t\u2019s N\u1eef c\u1ee7a MoMo & CGV, TVC Fami\u2026<\/p>\n\n\n\n

Xem th\u00eam:<\/strong><\/p>\n\n\n\n

C\u00f4ng ngh\u1ec7 AI trong Marketing \u0111\u00e3 thay \u0111\u1ed5i th\u1ebf gi\u1edbi nh\u01b0 th\u1ebf n\u00e0o ?<\/a><\/div>\n\n\n\n

Ngo\u00e0i 5 c\u00f4ng ty v\u1eeba k\u1ec3 tr\u00ean \u0111\u00e2y, c\u00e1c c\u00f4ng ty kh\u00e1c trong nh\u1eefng n\u0103m nay \u0111\u1ec1u \u0103n n\u00ean l\u00e0m ra v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng th\u00e0nh t\u1ef1u v\u01b0\u1ee3t b\u1eadc, g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang l\u1edbn trong ng\u00e0nh truy\u1ec1n th\u00f4ng qu\u1ea3ng c\u00e1o. Trong nh\u1eefng n\u0103m ti\u1ebfp theo, hy v\u1ecdng h\u1ecd s\u1ebd c\u00f3 th\u00eam nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed9c \u0111\u00e1o v\u00e0 s\u00e1ng t\u1ea1o \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed9t th\u1ecb tr\u01b0\u1eddng ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd v\u00e0 s\u00f4i \u0111\u1ed9ng trong l\u0129nh v\u1ef1c n\u00e0y.<\/p>\n\n\n\n

Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n

C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> Marketing.<\/em> V\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n