{"id":1114,"date":"2018-03-20T04:30:49","date_gmt":"2018-03-20T04:30:49","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=1114"},"modified":"2021-08-26T16:06:47","modified_gmt":"2021-08-26T09:06:47","slug":"thay-doi-quan-niem-marketing-truc-tuyen-nghanh-o-to","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/thay-doi-quan-niem-marketing-truc-tuyen-nghanh-o-to","title":{"rendered":"Thay \u0111\u1ed5i quan ni\u1ec7m marketing tr\u1ef1c tuy\u1ebfn ngh\u00e0nh \u00f4 t\u00f4"},"content":{"rendered":"\n<p>Hi\u1ec7n nay, ngh\u00e0nh s\u1ea3n xu\u1ea5t \u00f4 t\u00f4 \u0111ang m\u1eafc m\u1ed9t s\u1ed1 sai l\u1ea7m r\u1ea5t l\u1edbn. \u0110\u1eb7c bi\u1ec7t trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/case-study-nganh\/marketing-nganh-o-to-xe-may\/\"><strong>marketing<\/strong><\/a> tr\u1ef1c tuy\u1ebfn. V\u1eady l\u00e0m nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 thay \u0111\u1ed5i quan ni\u1ec7m <strong>marketing tr\u1ef1c tuy\u1ebfn ngh\u00e0nh \u00f4 t\u00f4<\/strong> nh\u01b0 hi\u1ec7n t\u1ea1i?<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"600\" height=\"400\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/thay-doi-quan-niem-marketing-truc-tuyen-nghanh-oto-7.jpg\" alt=\"Thay \u0111\u1ed5i quan ni\u1ec7m marketing tr\u1ef1c tuy\u1ebfn ngh\u00e0nh \u00f4 t\u00f4\" class=\"wp-image-1120\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/thay-doi-quan-niem-marketing-truc-tuyen-nghanh-oto-7.jpg 600w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/thay-doi-quan-niem-marketing-truc-tuyen-nghanh-oto-7-300x200.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/thay-doi-quan-niem-marketing-truc-tuyen-nghanh-oto-7-20x13.jpg 20w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n\n<p>G\u1ea7n \u0111\u00e2y nh\u1ea5t, T\u1ea1i 1 H\u1ed9i th\u1ea3o qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng t\u00e1c. 1 CEO c\u1ee7a AutoTrader.com, \u00f4ng t\u00ean l\u00e0 Chip Perry, cho bi\u1ebft r\u1eb1ng. C\u00f3 r\u1ea5t nhi\u1ec1u nh\u00e0 s\u1ea3n xu\u1ea5t \u00f4 t\u00f4 v\u00e0 c\u00e1c \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o d\u1ef1a v\u00e0o l\u01b0\u1ee3ng click qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd. V\u00e0 h\u00e0ng lo\u1ea1t c\u00e1c th\u01b0\u1edbc \u0111o thi\u1ebfu ch\u00ednh x\u00e1c kh\u00e1c \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a ho\u1ea1t \u0111\u1ed9ng <a href=\"https:\/\/adsplus.vn\/loi-ich-cua-google-ads\/\"><strong>marketing tr\u1ef1c tuy\u1ebfn<\/strong><\/a>.<\/p>\n\n\n\n<p>\u201cC\u1ea7n t\u1eadp trung v\u00e0o h\u01b0\u1edbng quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Thay v\u00ec c\u1ee9 theo d\u00f5i xem h\u1ecd c\u00f3 b\u1ea5m v\u00e0o banner qu\u1ea3ng c\u00e1o kh\u00f4ng. Ng\u00e0nh \u00f4 t\u00f4 l\u00e2u nay c\u00f3 xu h\u01b0\u1edbng t\u1eadp trung v\u00e0o th\u1ee9 d\u1ec5 \u0111o, h\u01a1n l\u00e0 m\u1ed9t th\u01b0\u1edbc \u0111o ch\u00ednh x\u00e1c.\u201d \u00f4ng Perry n\u00f3i.<\/p>\n\n\n\n<p>Thay v\u00ec, ng\u1ed3i \u0111\u1ebfm s\u1ed1 email kh\u00e1ch h\u00e0ng h\u1ecfi th\u00f4ng tin sau khi xem \u0111o\u1ea1n qu\u1ea3ng c\u00e1o. Theo \u00f4ng Perry, c\u00e1c ngh\u00e0nh s\u1ea3n xu\u1ea5t \u00f4 t\u00f4 n\u00ean theo d\u00f5i l\u01b0\u1ee3ng truy c\u1eadp t\u00ecm ki\u1ebfm th\u00f4ng tin c\u1ee5 th\u1ec3 v\u1ec1 c\u00e1c lo\u1ea1i xe. Chi\u1ebfc xe m\u00e0 ai \u0111\u00f3 t\u00ecm c\u00e1ch \u0111\u00e2y 3 th\u00e1ng tr\u00ean Kelley Blue Book. M\u1ed9t trong nh\u1eefng trang th\u00f4ng tin \u00f4 t\u00f4 uy t\u00edn nh\u1ea5t t\u1ea1i M\u1ef9 t\u00ednh t\u1edbi th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 s\u1ebd l\u00e0 xe m\u00e0 h\u1ecd \u1ea5y mua h\u00f4m nay \u0111\u00f3 c\u0169ng l\u00e0 c\u00e1ch ch\u00fang ta ti\u1ebfp th\u1ecb l\u1ea1i s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Theo ngu\u1ed3n s\u1ed1 li\u1ec7u c\u1ee7a eMarketer<\/strong><\/h2>\n\n\n\n<p>T\u1ed5ng c\u00e1c chi ph\u00ed marketing tr\u1ef1c tuy\u1ebfn ng\u00e0nh \u00f4 t\u00f4 t\u1ea1i M\u1ef9 s\u1ebd l\u00e0 50 t\u1ef7 USD v\u00e0o n\u0103m 2015. Con s\u1ed1 n\u00e0y chi\u1ebfm 27,7% tr\u00ean t\u1ed5ng chi ph\u00ed qu\u1ea3ng c\u00e1o chung.<\/p>\n\n\n\n<p>Kh\u00e1ch mua \u00f4 t\u00f4 t\u1ea1i M\u1ef9 b\u1ecf ra trung b\u00ecnh 11 ti\u1ebfng t\u00ecm ki\u1ebfm th\u00f4ng tin tr\u00ean m\u1ea1ng. \u0110\u1ed3ng th\u1eddi t\u1ed1n 7 ti\u1ebfng \u0111\u1ec3 l\u00e1i th\u1eed xe t\u1ea1i <a href=\"https:\/\/adsplus.vn\/bang-bao-gia-hinh-thuc-quan-ly-tai-khoan\/\"><strong>\u0111\u1ea1i l\u00fd<\/strong><\/a> tr\u01b0\u1edbc h\u1ecd quy\u1ebft \u0111\u1ecbnh khi mua xe. Nh\u01b0ng \u00f4ng Perry cho bi\u1ebft, khi t\u1ef7 l\u1ec7 kh\u00e1ch mua \u00f4 t\u00f4 t\u00ecm ki\u1ebfm th\u00f4ng tin tr\u00ean m\u1ea1ng t\u0103ng t\u1eeb 64% l\u00ean 77% k\u1ec3 t\u1eeb n\u0103m 2004. \u0110\u1ed3ng th\u1eddi l\u01b0\u1ee3ng kh\u00e1ch email h\u1ecfi th\u00f4ng tin v\u1ec1 xe v\u1eabn ch\u1ec9 quanh m\u1ee9c 20% kh\u00f4ng thua kh\u00f4ng k\u00e9m<\/p>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t chuy\u00ean bi\u1ec7t c\u1ee7a c\u00f4ng ty R.L. Polk &amp; Co. v\u00e0 t\u1eeb \u0110\u1ea1i h\u1ecdc Northwood \u0111\u00e3 cho th\u1ea5y. T\u1eeb 65-70% kh\u00e1ch mua \u00f4 t\u00f4 kh\u00f4ng h\u1ec1 c\u00f3 nh\u1eefng li\u00ean h\u1ec7 tr\u01b0\u1edbc v\u1edbi \u0111\u1ea1i l\u00fd r\u1ed3i m\u1edbi tr\u1ef1c ti\u1ebfp \u0111\u1ebfn showroom \u0111\u1ec3 mua xe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Marketing tr\u1ef1c tuy\u1ebfn ngh\u00e0nh \u00f4 t\u00f4 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 mang t\u00ednh t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn \u0111\u1ebfn ng\u01b0\u1eddi mua<\/strong><\/h2>\n\n\n\n<p>Ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 cho k\u1ebft qu\u1ea3 tr\u1ef1c ti\u1ebfp. C\u00e1c \u0111\u1ea1i l\u00fd th\u00ec kh\u00f4ng b\u00e1n xe b\u00ean ngo\u00e0i c\u1eeda h\u00e0ng. V\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00ec kh\u00f4ng mua \u00f4 t\u00f4 tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n\n<p>C\u0169ng theo \u00f4ng Perry, c\u00f3 quan ni\u1ec7m cho l\u00e0 c\u00e1c xu h\u01b0\u1edbng chung trong s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed s\u1ebd c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ng\u00e0nh \u00f4 t\u00f4 r\u1ea5t l\u1edbn , c\u0169ng gi\u1ed1ng nh\u01b0 m\u1ecdi ng\u00e0nh ngh\u1ec1 kh\u00e1c, nh\u01b0ng th\u1ef1c ra kh\u00f4ng ph\u1ea3i nh\u01b0 v\u1eady v\u00e0 h\u1ea7u h\u1ebft kh\u00e1ch mua \u00f4 t\u00f4 kh\u00f4ng li\u00ean h\u1ec7 tr\u1ef1c tuy\u1ebfn v\u1edbi \u0111\u1ea1i l\u00fd.<\/p>\n\n\n\n<p>Qua b\u00e0i vi\u1ebft n\u00e0y,cho th\u1ea5y r\u1eb1ng vi\u1ec7c t\u0103ng t\u1ef7 l\u1ec7 <a href=\"https:\/\/adsplus.vn\/giai-phap-search-remarketing\/\"><strong>marketing<\/strong><\/a> tr\u1ef1c tuy\u1ebfn ngh\u00e0nh \u00f4 t\u00f4 \u0111\u1ec3 n\u00e2ng cao l\u1ee3i nhu\u1eadn kinh doanh,ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng b\u1eb1ng nhi\u1ec1u c\u00e1ch kh\u00e1c nhau thong qua tr\u1ef1c tuy\u1ebfn,\u0111\u1eebng m\u00e3i t\u1eadp trung v\u00e0o ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng c\u0169.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/adsplus.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> <em>Marketing.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Hi\u1ec7n nay, ngh\u00e0nh s\u1ea3n xu\u1ea5t \u00f4 t\u00f4 \u0111ang m\u1eafc m\u1ed9t s\u1ed1 sai l\u1ea7m r\u1ea5t l\u1edbn. \u0110\u1eb7c bi\u1ec7t trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing tr\u1ef1c tuy\u1ebfn. V\u1eady l\u00e0m nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 thay \u0111\u1ed5i quan ni\u1ec7m marketing tr\u1ef1c tuy\u1ebfn ngh\u00e0nh \u00f4 t\u00f4 nh\u01b0 hi\u1ec7n t\u1ea1i? G\u1ea7n \u0111\u00e2y nh\u1ea5t, T\u1ea1i 1 H\u1ed9i [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1121,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[61],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Thay \u0111\u1ed5i quan ni\u1ec7m marketing tr\u1ef1c tuy\u1ebfn ngh\u00e0nh \u00f4 t\u00f4<\/title>\n<meta name=\"description\" content=\"Qua b\u00e0i vi\u1ebft n\u00e0y,m\u1ecdi ng\u01b0\u1eddi \u0111\u00e3 d\u1ea7n thay \u0111\u1ed5i quan ni\u1ec7m marketing tr\u1ef1c tuy\u1ebfn ngh\u00e0nh \u00f4 t\u00f4 v\u00e0 c\u00f3 nh\u1eefng \u0111\u1ed9ng th\u00e1i t\u00edch c\u1ef1c \u0111\u00ea thay \u0111\u1ed5i chi\u1ebfn d\u1ecbch marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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