{"id":11359,"date":"2019-04-09T03:39:08","date_gmt":"2019-04-09T03:39:08","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=11359"},"modified":"2019-05-18T16:24:49","modified_gmt":"2019-05-18T16:24:49","slug":"thuong-hieu-coca-cola-voi-chien-luoc-tiep-thi-toan-cau-one-brand","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/thuong-hieu-coca-cola-voi-chien-luoc-tiep-thi-toan-cau-one-brand","title":{"rendered":"Th\u01b0\u01a1ng hi\u1ec7u Coca-Cola v\u1edbi chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb to\u00e0n c\u1ea7u \u201cOne Brand\u201d"},"content":{"rendered":"<p><strong>Th\u01b0\u01a1ng hi\u1ec7u Coca-Cola \u0111\u00e3 tri\u1ec3n khai chi\u1ebfn d\u1ecbch marketing to\u00e0n c\u1ea7u mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng \u201cTaste the Feeling\u201d (U\u1ed1ng c\u00f9ng C\u1ea3m x\u00fac) sau h\u01a1n 10 n\u0103m. \u0110\u00e2y l\u00e0 m\u1ed9t ph\u1ea7n trong chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u1ea7u m\u1edbi mang t\u00ean \u201cOne Brand\u201d c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u th\u1ebf gi\u1edbi n\u1ed5i ti\u1ebfng nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam su\u1ed1t th\u1eddi gian qua.<\/strong><\/p>\n<h2><span style=\"font-family: verdana, geneva, sans-serif; font-size: 18pt;\"><b>Th\u01b0\u01a1ng hi\u1ec7u Coca-Cola t\u1ea1i Vi\u1ec7t Nam<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Hi\u1ec7n di\u1ec7n v\u00e0 ho\u1ea1t \u0111\u1ed9ng ch\u00ednh th\u1ee9c t\u1ea1i Vi\u1ec7t Nam h\u01a1n 20 n\u0103m qua, th\u01b0\u01a1ng hi\u1ec7u Coca-Cola l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf n\u1ed5i ti\u1ebfng nh\u1ea5t \u1edf n\u01b0\u1edbc ta. V\u1edbi kho\u1ea3ng 2500 nh\u00e2n vi\u00ean, trong \u0111\u00f3 h\u01a1n 99% l\u00e0 ng\u01b0\u1eddi Vi\u1ec7t Nam Coca-Cola hi\u1ec7n c\u00f3 c\u00e1c nh\u00e0 m\u00e1y ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh, \u0110\u00e0 N\u1eb5ng v\u00e0 H\u00e0 N\u1ed9i.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-11362 size-full\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/04\/coca3.gif\" alt=\"th\u01b0\u01a1ng hi\u1ec7u Coca-Cola 01\" width=\"700\" height=\"382\" \/><\/p>\n<p style=\"text-align: center;\"><em>Coca-Cola hi\u1ec7n di\u1ec7n v\u00e0 ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam tr\u00ean 20 n\u0103m qua<\/em><\/p>\n<p><strong>Xem th\u00eam:<\/strong><\/p>\n<p style=\"text-align: center;\"><div class=\"custom-button-row\"><a target=\"_blank\" class=\"custom-button\" href=\"https:\/\/adsplus.vn\/blog\/thuong-hieu-noi-tieng-amazon-do-bo-vao-viet-nam\/\">Th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng Amazon \u0111\u1ed5 b\u1ed9 v\u00e0o Vi\u1ec7t Nam<\/a><\/div>\n<p><span style=\"font-weight: 400;\">T\u1ea1i Coca-Cola Vi\u1ec7t Nam, tr\u1ecdng t\u00e2m c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh l\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, bao g\u1ed3m: <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">T\u1ed5 ch\u1ee9c m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c l\u00e0nh m\u1ea1nh v\u00e0 an to\u00e0n<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u01afu ti\u00ean \u0111\u00e0o t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n ngu\u1ed3n nh\u00e2n l\u1ef1c<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"> Ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u00f2n th\u1ec3 hi\u1ec7n b\u1edfi nh\u1eefng ti\u00eau ch\u00ed c\u1ee5 th\u1ec3 nh\u01b0 m\u1ee5c ti\u00eau ti\u1ebft ki\u1ec7m n\u0103ng l\u01b0\u1ee3ng, c\u00e2n b\u1eb1ng v\u00e0 hi\u1ec7u qu\u1ea3 trong vi\u1ec7c s\u1eed d\u1ee5ng n\u01b0\u1edbc.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-11363 size-full\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/04\/coca6.gif\" alt=\"th\u01b0\u01a1ng hi\u1ec7u Coca-Cola 02\" width=\"700\" height=\"382\" \/><\/p>\n<p style=\"text-align: center;\"><em>Coca-Cola l\u1ea5y tr\u1ecdng t\u00e2m l\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng<\/em><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed3ng th\u1eddi, Coca-Cola c\u0169ng quan t\u00e2m x\u00e2y d\u1ef1ng m\u1ed9t c\u1ed9ng \u0111\u1ed3ng b\u1ec1n v\u1eefng xung quanh nh\u1eefng n\u01a1i ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty. \u0110\u1ea7u t\u01b0 cho h\u00e0ng lo\u1ea1t c\u00e1c d\u1ef1 \u00e1n c\u1ed9ng \u0111\u1ed3ng t\u1ea1i Vi\u1ec7t Nam, bao g\u1ed3m:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Ch\u01b0\u01a1ng tr\u00ecnh b\u1ea3o t\u1ed3n t\u00e0i nguy\u00ean n\u01b0\u1edbc, ti\u1ebfp c\u1eadn n\u01b0\u1edbc s\u1ea1ch<\/span><\/li>\n<li><span style=\"font-weight: 400;\">N\u00e2ng cao n\u0103ng l\u1ef1c ph\u1ee5 n\u1eef<\/span><\/li>\n<li><span style=\"font-weight: 400;\">D\u1ef1 \u00e1n trung t\u00e2m h\u1ed7 tr\u1ee3 c\u1ed9ng \u0111\u1ed3ng EKOCENTER<\/span><\/li>\n<li><span style=\"font-weight: 400;\">H\u1ed7 tr\u1ee3 gia \u0111\u00ecnh kh\u00f3 kh\u0103n<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Ti\u1ebfp s\u1ee9c \u1ee9ng ph\u00f3 v\u00e0 c\u1ee9u tr\u1ee3 thi\u00ean qua H\u1ed9i Ch\u1eef Th\u1eadp \u0110\u1ecf Vi\u1ec7t Nam<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-11364 size-full\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/04\/coca2.gif\" alt=\"th\u01b0\u01a1ng hi\u1ec7u Coca-Cola 03\" width=\"700\" height=\"382\" \/><\/p>\n<p style=\"text-align: center;\"><em>C\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u1ee7a Coca-Cola<\/em><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c nh\u00e3n hi\u1ec7u n\u01b0\u1edbc gi\u1ea3i kh\u00e1t c\u1ee7a Coca-Cola t\u1ea1i Vi\u1ec7t Nam g\u1ed3m: Coca-Cola, Coke Zero, Coca-Cola Light, Fanta Sprite, Minute Maid Nutriboost, Dasani, Aquarius,&#8230;<\/span><\/p>\n<h2><span style=\"font-family: verdana, geneva, sans-serif; font-size: 18pt;\"><b>\u201cU\u1ed1ng c\u00f9ng C\u1ea3m x\u00fac\u201d v\u1edbi Coca-Cola<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Chi\u1ebfn l\u01b0\u1ee3c \u201cOne Brand\u201d s\u1ebd th\u1ed1ng nh\u1ea5t c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m Coca-Cola, Coca-Cola Light v\u00e0 Coca-Cola Zero th\u00e0nh m\u1ed9t nh\u00e3n hi\u1ec7u ch\u1ee7 \u0111\u1ea1o l\u00e0 Coca-Cola, thay v\u00ec ph\u1ea3i qu\u1ea3ng b\u00e1 ri\u00eang l\u1ebb.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-11365 size-full\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/04\/coca-1.gif\" alt=\"chi\u1ebfn l\u01b0\u1ee3c u\u1ed1ng c\u00f9ng c\u1ea3m x\u00fac\" width=\"700\" height=\"382\" \/><\/p>\n<p style=\"text-align: center;\"><em>Chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u1ea7u &#8220;One Brand&#8221; th\u1ed1ng nh\u1ea5t c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m d\u01b0\u1edbi c\u00f9ng m\u1ed9t nh\u00e3n hi\u1ec7u ch\u1ee7 \u0111\u1ea1o Coca-Cola<\/em><\/p>\n<p><span style=\"font-weight: 400;\">Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y gi\u00fap n\u00e2ng cao gi\u00e1 tr\u1ecb to\u00e0n c\u1ea7u v\u00e0 t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc gi\u1ea3i kh\u00e1t s\u1ed1 m\u1ed9t th\u1ebf gi\u1edbi. B\u00ean c\u1ea1nh \u0111\u00f3, Coca-Cola c\u00f2n th\u1ef1c hi\u1ec7n:<\/span><\/p>\n<h3><span style=\"font-weight: 400; font-family: verdana, geneva, sans-serif; font-size: 14pt;\">Hi\u1ec7n th\u1ef1c h\u00f3a chi\u1ebfn d\u1ecbch to\u00e0n c\u1ea7u <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Chi\u1ebfn d\u1ecbch \u201cTaste the Feeling &#8211; U\u1ed1ng c\u00f9ng C\u1ea3m x\u00fac\u201d \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n th\u00f4ng qua nh\u1eefng c\u00e2u chuy\u1ec7n, nh\u1eefng kho\u1ea3nh kh\u1eafc ch\u00e2n th\u1ef1c t\u1eeb cu\u1ed9c s\u1ed1ng \u0111\u1ec3 ch\u1ea1m \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng to\u00e0n c\u1ea7u. T\u00f4n vinh tr\u1ea3i nghi\u1ec7m, ni\u1ec1m vui b\u00ecnh d\u1ecb khi th\u01b0\u1edfng th\u1ee9c b\u1ea5t k\u1ef3 s\u1ea3n ph\u1ea9m Coca-Cola n\u00e0o, \u0111\u01b0a s\u1ea3n ph\u1ea9m th\u00e0nh t\u00e2m \u0111i\u1ec3m c\u1ee7a chi\u1ebfn d\u1ecbch s\u00e1ng t\u1ea1o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ngo\u00e0i ra, chi\u1ebfn l\u01b0\u1ee3c c\u00f2n nh\u1ea5n m\u1ea1nh vi\u1ec7c cam k\u1ebft v\u1ec1 l\u1ef1a ch\u1ecdn. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ch\u1ecdn cho m\u00ecnh s\u1ea3n ph\u1ea9m c\u1ee7a Coca-Cola ph\u00f9 h\u1ee3p v\u1edbi kh\u1ea9u v\u1ecb, s\u1edf th\u00edch hay phong c\u00e1ch s\u1ed1ng c\u00e1 nh\u00e2n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;\u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u m\u1ed9t trong nh\u1eefng s\u1ef1 thay \u0111\u1ed5i l\u1edbn nh\u1ea5t trong l\u1ecbch s\u1eed ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u&#8221;, theo \u00f4ng Marcos De Quinto &#8211; T\u1ed5ng gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb to\u00e0n c\u1ea7u c\u1ee7a Coca-Cola.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-11366 size-full\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/04\/coca5.gif\" alt=\"chi\u1ebfn d\u1ecbch taste the feeling\" width=\"700\" height=\"382\" \/><\/p>\n<p style=\"text-align: center;\"><em>Chi\u1ebfn d\u1ecbch &#8220;Taste the Feeling&#8221; tri\u1ec3n khai \u0111\u1ea7y s\u00e1ng t\u1ea1o<\/em><\/p>\n<h3><span style=\"font-family: verdana, geneva, sans-serif; font-size: 14pt;\">C\u00e1c k\u00eanh ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng m\u00e0 <span style=\"font-weight: 400;\">chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c tri\u1ec3n khai<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Chi\u1ebfn l\u01b0\u1ee3c c\u0169ng l\u00e0m x\u00f3a \u0111i t\u00ednh c\u00e1 nh\u00e2n h\u00f3a c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m, bi\u1ebfn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u con tr\u1edf th\u00e0nh c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m trong c\u00f9ng m\u1ed9t \u201cOne Brand\u201d Coca-Cola.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chi\u1ebfn d\u1ecbch s\u00e1ng t\u1ea1o \u201cTaste the Feeling\u201d \u0111\u01b0\u1ee3c tri\u1ec3n khai b\u1eaft \u0111\u1ea7u t\u1eeb n\u0103m 2016, kh\u1edfi \u0111\u1ed9ng, ti\u1ebfp c\u1eadn qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n kh\u00e1c nhau: phim qu\u1ea3ng c\u00e1o, h\u00ecnh \u1ea3nh s\u00e1ng t\u1ea1o, h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n m\u1edbi, nh\u1ea1c hi\u1ec7u v\u00e0 ca kh\u00fac m\u1edbi, tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh v\u00e0 chia s\u1ebb. Chi\u1ebfn d\u1ecbch s\u1ebd \u0111\u1ed5i m\u1edbi tuy nhi\u00ean v\u1eabn d\u1ef1a tr\u00ean y\u1ebfu t\u1ed1 n\u1ec1n t\u1ea3ng c\u01a1 b\u1ea3n c\u1ee7a Coca-Cola.<\/span><\/p>\n<h2><span style=\"font-family: verdana, geneva, sans-serif; font-size: 18pt;\"><b>Gi\u1eef v\u1eefng th\u01b0\u01a1ng hi\u1ec7u<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u201cKhi b\u1ea1n l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u1edbn, h\u1ea1n ch\u1ebf vi\u1ec7c kh\u00f4ng nh\u1ea5t qu\u00e1n l\u00e0 \u0111i\u1ec1u r\u1ea5t quan tr\u1ecdng. Disney l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 t\u00ednh nh\u1ea5t qu\u00e1n, b\u1ea1n th\u1ea5y r\u1eb1ng c\u00e1ch h\u1ecd n\u00f3i v\u1ec1 nh\u1eefng c\u00e2u chuy\u1ec7n t\u01b0\u01a1ng t\u1ef1 nhau lu\u00f4n \u0111\u1ed3ng nh\u1ea5t. Ch\u00fang t\u00f4i c\u0169ng mu\u1ed1n gi\u1eef v\u1eefng c\u00e2u chuy\u1ec7n c\u1ee7a ch\u00fang t\u00f4i theo c\u00e1ch nh\u01b0 v\u1eady\u201d. \u00d4ng De Quinto cho bi\u1ebft mu\u1ed1n gi\u1eef v\u1eefng c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 l\u00e0 c\u00e1ch m\u00e0 Disney \u0111\u00e3 l\u00e0m.<\/span><\/p>\n<p><strong>Xem th\u00eam:<\/strong><\/p>\n<p style=\"text-align: center;\"><div class=\"custom-button-row\"><a target=\"_blank\" class=\"custom-button\" href=\"https:\/\/adsplus.vn\/blog\/brand-la-gi-va-cac-thuong-hieu-noi-tieng-da-lam-gi-trong-mat-nguoi-tieu-dung\/\">Brand l\u00e0 g\u00ec v\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng \u0111\u00e3 l\u00e0m g\u00ec trong m\u1eaft ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/a><\/div>\n<p><span style=\"font-weight: 400;\">Th\u1ef1c t\u1ebf cho th\u1ea5y ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u1ef1c ph\u1ea9m hi\u1ec7n \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u th\u00e1ch th\u1ee9c v\u1ec1 vi\u1ec7c ti\u00eau th\u1ee5 h\u00e0m l\u01b0\u1ee3ng \u0111\u01b0\u1eddng. \u00d4ng cho bi\u1ebft c\u00e1ch l\u00e0m tr\u01b0\u1edbc gi\u1edd c\u1ee7a nh\u00e3n hi\u1ec7u lu\u00f4n l\u00e0 c\u1ee9 m\u1ed7i khi c\u00f3 m\u1ed9t th\u00e0nh ph\u1ea7n nguy\u00ean li\u1ec7u c\u1ea7n ph\u1ea3i h\u1ea1n ch\u1ebf, c\u00f4ng ty ph\u1ea3i tung ra m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m ho\u00e0n to\u00e0n m\u1edbi v\u1edbi c\u00e1c gi\u00e1 tr\u1ecb v\u00e0 \u0111\u1eb7c t\u00ednh kh\u00e1c. Vi\u1ec7c c\u00f3 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u con \u0111\u01b0\u1ee3c t\u1ea1o ra c\u00f3 nh\u1eefng \u1ea3nh h\u01b0\u1edfng kh\u00f4ng t\u1ed1t cho th\u01b0\u01a1ng hi\u1ec7u ch\u1ee7 l\u1ef1c.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-11367\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/04\/coca1.gif\" alt=\"chi\u1ebfn l\u01b0\u1ee3c One Brand\" width=\"700\" height=\"382\" \/><\/p>\n<p style=\"text-align: center;\"><em>Coca-Cola hy v\u1ecdng chi\u1ebfn l\u01b0\u1ee3c &#8220;One Brand&#8221; s\u1ebd v\u1ef1c d\u1eady doanh s\u1ed1<\/em><\/p>\n<h2><span style=\"font-family: verdana, geneva, sans-serif; font-size: 18pt;\">L\u1eddi k\u1ebft cho chi\u1ebfn l\u01b0\u1ee3c &#8220;One Brand&#8221; c\u1ee7a Coca-Cola<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Gi\u1edd \u0111\u00e2y v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1ed1ng nh\u1ea5t v\u1edbi nhi\u1ec1u m\u00f9i v\u1ecb v\u00e0 c\u00f4ng th\u1ee9c kh\u00e1c nhau, th\u01b0\u01a1ng hi\u1ec7u Coca-Cola hy v\u1ecdng &#8220;One Brand&#8221; c\u00f3 th\u1ec3 v\u1ef1c d\u1eady doanh s\u1ed1 \u0111ang gi\u1ea3m s\u00fat c\u1ee7a m\u00ecnh, truy\u1ec1n t\u1ea3i, th\u1ed5i h\u1ed3n v\u00e0o gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Th\u01b0\u01a1ng hi\u1ec7u Coca-Cola \u0111\u00e3 tri\u1ec3n khai chi\u1ebfn d\u1ecbch marketing to\u00e0n c\u1ea7u mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng \u201cTaste the Feeling\u201d (U\u1ed1ng c\u00f9ng C\u1ea3m x\u00fac) sau h\u01a1n 10 n\u0103m. \u0110\u00e2y l\u00e0 m\u1ed9t ph\u1ea7n trong chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u1ea7u m\u1edbi mang t\u00ean \u201cOne Brand\u201d c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u th\u1ebf gi\u1edbi n\u1ed5i ti\u1ebfng nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam su\u1ed1t th\u1eddi gian qua. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11361,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[57],"tags":[556,555,557],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Th\u01b0\u01a1ng hi\u1ec7u Coca-Cola v\u1edbi chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb to\u00e0n c\u1ea7u \u201cOne Brand\u201d<\/title>\n<meta name=\"description\" content=\"Th\u01b0\u01a1ng hi\u1ec7u Coca-Cola \u0111\u00e3 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u1ea7u m\u1edbi mang t\u00ean \u201cOne Brand\u201d. \u0110\u00e2y l\u00e0 m\u1ed9t s\u1ef1 thay \u0111\u1ed5i l\u1edbn trong l\u1ecbch s\u1eed ph\u00e1t tri\u1ec3n t\u1eeb tr\u01b0\u1edbc \u0111\u1ebfn nay.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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