{"id":11373,"date":"2019-04-09T02:19:26","date_gmt":"2019-04-09T02:19:26","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=11373"},"modified":"2019-05-18T16:30:48","modified_gmt":"2019-05-18T16:30:48","slug":"tat-tan-tat-ve-google-display-network-cho-nguoi-moi-bat-dau","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/tat-tan-tat-ve-google-display-network-cho-nguoi-moi-bat-dau","title":{"rendered":"T\u1ea5t t\u1ea7n t\u1eadt v\u1ec1 Google Display Network cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u"},"content":{"rendered":"

Trong th\u1eddi \u0111\u1ea1i b\u00f9ng n\u1ed5 Internet ng\u00e0y nay, con ng\u01b0\u1eddi d\u1ea7n h\u00ecnh th\u00e0nh th\u00f3i quen ti\u00eau d\u00f9ng qua mua s\u1eafm tr\u1ef1c tuy\u1ebfn. V\u00ec th\u1ebf, c\u00e1c doanh nghi\u1ec7p lu\u00f4n t\u00ecm ki\u1ebfm nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng. Hi\u1ec3u \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, Google \u0111\u00e3 kh\u00f4ng ng\u1eebng cho ra \u0111\u1eddi nh\u1eefng d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o online nh\u1eb1m h\u1ed7 tr\u1ee3 c\u00e1c doanh nghi\u1ec7p thu h\u00fat kh\u00e1ch h\u00e0ng tr\u00ean internet. D\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o Google Display Network c\u0169ng \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 xu\u1ea5t s\u1eafc gi\u00fap m\u1edf r\u1ed9ng quy m\u00f4 qu\u1ea3ng b\u00e1 doanh nghi\u1ec7p. V\u1eady Google Display Network l\u00e0 g\u00ec? T\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n d\u00f9ng Google Display Network?<\/strong><\/p>\n

\"GoogleGoogle Display Network l\u00e0 g\u00ec?<\/em><\/p>\n

Google Display Network l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n

\"GoogleQu\u1ea3ng c\u00e1o Google Display Network tr\u00ean c\u00e1c website ph\u1ed5 bi\u1ebfn t\u1ea1i Vi\u1ec7t Nam<\/em><\/p>\n

Thu\u1ed9c m\u1ed9t ph\u1ea7n c\u1ee7a Google Adwords, Google Display Network (hay c\u00f2n g\u1ecdi l\u00e0 GDN) l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c chuy\u00ean hi\u1ec3n th\u1ecb c\u00e1c qu\u1ea3ng c\u00e1o banner tr\u00ean c\u00e1c trang website c\u00f3 h\u1ed7 tr\u1ee3 qu\u1ea3ng c\u00e1o. Th\u00f4ng qua c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o banner n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi truy c\u1eadp v\u00e0o trang web n\u01a1i b\u1ea1n \u0111\u1eb7t qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. Th\u1eadm ch\u00ed n\u1ebfu ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng click v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n th\u00ec GDN v\u1eabn s\u1ebd cho ph\u00e9p b\u1ea1n qu\u1ea3ng b\u00e1 doanh nghi\u1ec7p v\u00e0 t\u0103ng s\u1ed1 l\u1ea7n hi\u1ec7n th\u1ecb.<\/p>\n

Xem th\u00eam:<\/strong><\/p>\n

Google Adwords l\u00e0 g\u00ec? Nh\u1eefng l\u1ee3i \u00edch c\u1ee7a Google Adwords l\u00e0 g\u00ec?<\/a><\/div>\n

Nh\u1eefng h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o Google Display Network<\/strong><\/span><\/h2>\n

3C\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o m\u1ea1ng hi\u1ec3n th\u1ecb Google Display Network<\/em><\/p>\n

Qu\u1ea3ng c\u00e1o d\u1ea1ng v\u0103n b\u1ea3n Text ads<\/strong><\/span><\/h3>\n

\"qu\u1ea3ngQu\u1ea3ng c\u00e1o banner d\u01b0\u1edbi d\u1ea1ng v\u0103n b\u1ea3n hi\u1ec3n th\u1ecb trong trang web<\/em><\/p>\n

H\u00ecnh th\u1ee9c n\u00e0y d\u00e0nh cho nh\u1eefng ai kh\u00f4ng c\u00f3 h\u00ecnh \u1ea3nh v\u1eabn c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp k\u1ebf ho\u1ea1ch ch\u1ea1y qu\u1ea3ng c\u00e1o GDN. Qu\u1ea3ng c\u00e1o d\u1ea1ng v\u0103n b\u1ea3n bao g\u1ed3m m\u1ed9t d\u00f2ng ti\u00eau \u0111\u1ec1 v\u00e0 hai d\u00f2ng v\u0103n b\u1ea3n. Nh\u00ecn chung, qu\u1ea3ng c\u00e1o d\u1ea1ng n\u00e0y t\u01b0\u01a1ng t\u1ef1 nh\u01b0 qu\u1ea3ng c\u00e1o m\u1ea1ng t\u00ecm ki\u1ebfm.<\/p>\n

Qu\u1ea3ng c\u00e1o d\u1ea1ng h\u00ecnh \u1ea3nh Image ads<\/strong><\/span><\/h3>\n

\"qu\u1ea3ngQu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb d\u01b0\u1edbi d\u1ea1ng h\u00ecnh \u1ea3nh tr\u00ean website<\/em><\/p>\n

L\u00e0 h\u00ecnh th\u1ee9c ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u00e0 \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p \u00e1p d\u1ee5ng nhi\u1ec1u nh\u1ea5t. Qu\u1ea3ng c\u00e1o d\u1ea1ng n\u00e0y c\u00f3 th\u1ec3 hi\u1ec3u l\u00e0 m\u1ed9t d\u1ea1ng banner t\u0129nh.<\/p>\n

Qu\u1ea3ng c\u00e1o d\u1ea1ng video<\/strong><\/span><\/h3>\n

\"qu\u1ea3ngQu\u1ea3ng c\u00e1o hi\u1ec7n th\u1ecb d\u1ea1ng video tr\u00ean Youtube<\/em><\/p>\n

Qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb d\u1ea1ng video \u0111\u01b0\u1ee3c xem nh\u01b0 qu\u1ea3ng c\u00e1o Outstream c\u1ee7a Google. T\u1ea1i Vi\u1ec7t Nam, h\u00ecnh th\u1ee9c n\u00e0y v\u1eabn ch\u01b0a \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i v\u00ec hi\u1ec7n nay \u0111\u00e3 c\u00f3 m\u1ed9t h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 h\u01a1n d\u00e0nh ri\u00eang cho video l\u00e0 Youtube Ads.<\/p>\n

K\u00edch th\u01b0\u1edbc c\u1ee7a qu\u1ea3ng c\u00e1o GDN<\/strong><\/span><\/h3>\n

M\u1ed7i h\u00ecnh \u1ea3nh c\u1ee7a qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb Google Display Network kh\u00f4ng \u0111\u01b0\u1ee3c v\u01b0\u1ee3t qu\u00e1 150KB v\u00e0 c\u00f3 th\u1ec3 thu\u1ed9c h\u00ecnh th\u1ee9c GIF, JPG, PNG, SWF ho\u1eb7c ZIP.<\/p>\n

T\u1ea1i sao doanh nghi\u1ec7p n\u00ean ch\u1ea1y qu\u1ea3ng c\u00e1o Google Display Network?<\/strong><\/span><\/h2>\n

\"l\u1ee3iL\u1ee3i \u00edch c\u1ee7a Google Display Network \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p<\/em><\/p>\n

T\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p<\/strong><\/span><\/h3>\n

Google Display Network cho ph\u00e9p doanh nghi\u1ec7p t\u1ea1o ra nh\u1eefng m\u1eabu qu\u1ea3ng c\u00e1o v\u1edbi h\u00ecnh th\u1ee9c \u0111a d\u1ea1ng nh\u01b0 v\u0103n b\u1ea3n, h\u00ecnh \u1ea3nh cho \u0111\u1ebfn video. Ngo\u00e0i ra, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 ch\u00e8n h\u00ecnh \u1ea3nh logo c\u1ee7a doanh nghi\u1ec7p v\u00e0o nh\u1eefng m\u1eabu qu\u1ea3ng c\u00e1o n\u00e0y \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd t\u1eeb nh\u1eefng ng\u01b0\u1eddi truy c\u1eadp \u00a0v\u00e0o website. Ch\u00ednh v\u00ec \u0111i\u1ec1u n\u00e0y, GDN s\u1ebd l\u00e0 m\u1ed9t \u201cv\u0169 kh\u00ed si\u00eau ph\u00e0m\u201d gi\u00fap t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n

Th\u00f4ng th\u01b0\u1eddng, ph\u1ea7n l\u1edbn c\u00e1c website h\u1ed7 tr\u1ee3 qu\u1ea3ng c\u00e1o c\u1ee7a google \u0111\u1ec1u c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi th\u01b0\u1eddng xuy\u00ean truy c\u1eadp v\u00e0o trang web. Th\u00f4ng qua GDN, qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c xu\u1ea5t hi\u1ec7n tr\u00ean nh\u1eefng trang web c\u00f3 n\u1ed9i dung t\u01b0\u01a1ng t\u1ef1. V\u00e0 ch\u1ec9 c\u00f3 nh\u1eefng qu\u1ea3ng c\u00e1o c\u00f3 n\u1ed9i dung ho\u1eb7c c\u1ee5m t\u1eeb kh\u00f3a li\u00ean quan m\u1edbi \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb \u0111\u1ebfn ng\u01b0\u1eddi truy c\u1eadp website. \u0110i\u1ec1u \u0111\u00f3 gi\u00fap ti\u1ebfp c\u1eadn v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0 \u0111em l\u1ea1i t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i nhi\u1ec1u h\u01a1n.<\/p>\n

\u00c1p d\u1ee5ng qu\u1ea3ng c\u00e1o m\u1ea1ng hi\u1ec3n th\u1ecb cho vi\u1ec7c ti\u1ebfp th\u1ecb l\u1ea1i Remarketing\u00a0<\/strong><\/span><\/h3>\n

\"\u00e1pTi\u1ebfp th\u1ecb l\u1ea1i Remarketing b\u1eb1ng qu\u1ea3ng c\u00e1o Google Display Network<\/em><\/p>\n

Xem th\u00eam:<\/strong><\/p>\n

Remarketing l\u00e0 g\u00ec? V\u00ec sao doanh nghi\u1ec7p n\u00ean s\u1eed d\u1ee5ng h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb l\u1ea1i Remarketing?<\/a><\/div>\n

B\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o Google Display Network cho ho\u1ea1t \u0111\u1ed9ng Remarketing c\u1ee7a doanh nghi\u1ec7p. Ho\u1ea1t \u0111\u1ed9ng n\u00e0y nh\u1eb1m ti\u1ebfp c\u1eadn l\u1ea1i c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 truy c\u1eadp website c\u1ee7a b\u1ea1n tr\u01b0\u1edbc \u0111\u00f3 nh\u01b0ng ch\u01b0a c\u00f3 \u00fd \u0111\u1ecbnh mua h\u00e0ng. \u0110\u00e2y s\u1ebd l\u00e0 c\u01a1 h\u1ed9i th\u00fac \u0111\u1ea9y t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n

Mang l\u1ea1i hi\u1ec7u qu\u1ea3 nhanh ch\u00f3ng<\/strong><\/span><\/h3>\n

Qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb 24\/7 tr\u00ean c\u00e1c website n\u1ebfu nh\u01b0 m\u1eabu qu\u1ea3ng c\u00e1o \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 \u0111i\u1ec1u kho\u1ea3n c\u1ee7a Google Search. Ch\u00ednh v\u00ec th\u1ebf, doanh nghi\u1ec7p b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nhanh ch\u00f3ng n\u1ebfu \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n th\u1ea5y \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u00e0ng nhanh.<\/p>\n

\u201cPh\u1ee7 s\u00f3ng\u201d mi\u1ec5n ph\u00ed<\/strong><\/span><\/h3>\n

T\u01b0\u01a1ng t\u1ef1 nh\u01b0 qu\u1ea3ng c\u00e1o Google Adwords, Google Display Network ch\u1ec9 t\u00ednh ph\u00ed trong tr\u01b0\u1eddng h\u1ee3p ng\u01b0\u1eddi xem trang web nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n v\u00e0 \u0111\u01b0\u1ee3c chuy\u1ec3n tr\u1ef1c ti\u1ebfp \u0111\u1ebfn website doanh nghi\u1ec7p. N\u1ebfu ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 xem m\u00e0 kh\u00f4ng click v\u00e0o qu\u1ea3ng c\u00e1o th\u00ec b\u1ea1n s\u1ebd kh\u00f4ng c\u1ea7n tr\u1ea3 ph\u00ed. Tuy nhi\u00ean, m\u1ed9t l\u1ee3i th\u1ebf \u1edf \u0111\u00e2y l\u00e0 GDN v\u1eabn s\u1ebd gi\u00fap c\u1ea3i thi\u1ec7n \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u v\u00ec ng\u01b0\u1eddi xem s\u1ebd th\u1ea5y v\u00e0 t\u00ecm hi\u1ec3u v\u1ec1 doanh nghi\u1ec7p b\u1ea1n.<\/p>\n

Ti\u1ebft ki\u1ec7m chi ph\u00ed<\/strong><\/span><\/h3>\n

Google Display Network cho ph\u00e9p b\u1ea1n thi\u1ebft l\u1eadp m\u1ed9t m\u1ee9c chi ph\u00ed cho m\u1ed7i l\u1ea7n nh\u1ea5p chu\u1ed9t CPC t\u1ed1i \u0111a \u0111\u1ec3 c\u00f3 th\u1ec3 qu\u1ea3n l\u00ed ng\u00e2n s\u00e1ch chi ti\u00eau cho ho\u1ea1t \u0111\u1ed9ng marketing hi\u1ec7u qu\u1ea3 h\u01a1n. B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp ng\u00e2n s\u00e1ch ch\u1ea1y qu\u1ea3ng c\u00e1o h\u00e0ng ng\u00e0y. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n tr\u00e1nh c\u00e1c t\u00ecnh tr\u1ea1ng chi ti\u00eau v\u01b0\u1ee3t m\u1ee9c ngu\u1ed3n ng\u00e2n s\u00e1ch marketing c\u1ee7a doanh nghi\u1ec7p. Khi b\u1ea1n \u0111\u00e3 chi to\u00e0n b\u1ed9 ng\u00e2n s\u00e1ch cho ng\u00e0y \u0111\u00f3, qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd ng\u01b0ng hi\u1ec3n th\u1ecb nh\u01b0ng v\u1eabn s\u1ebd ho\u1ea1t \u0111\u1ed9ng b\u00ecnh th\u01b0\u1eddng v\u00e0o ng\u00e0y h\u00f4m sau. B\u1ea1n ch\u1ec9 t\u1ed1n ph\u00ed n\u1ebfu ng\u01b0\u1eddi d\u00f9ng internet nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o. V\u00e0 chi ph\u00ed qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd ph\u1ee5 thu\u1ed9c l\u0129nh v\u1ef1c b\u1ea1n kinh doanh v\u00e0 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh c\u1ee7a b\u1ed9 t\u1eeb kh\u00f3a m\u00e0 b\u1ea1n ch\u1ecdn.<\/p>\n

K\u1ebft lu\u1eadn v\u1ec1 Google Display Network<\/strong><\/span><\/h2>\n

Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng th\u00f4ng tin c\u01a1 b\u1ea3n v\u1ec1 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o m\u1ea1ng hi\u1ec3n th\u1ecb Google Display Network. Adsplus hi v\u1ecdng sau b\u00e0i vi\u1ebft n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1i ni\u1ec7m c\u0169ng nh\u01b0 t\u1ea7m quan tr\u1ecdng v\u00e0 nh\u1eefng l\u1ee3i \u00edch m\u00e0 GDN \u0111em l\u1ea1i cho m\u1ed9t doanh nghi\u1ec7p. T\u1eeb \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch ch\u1ea1y qu\u1ea3ng c\u00e1o GDN \u0111\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p m\u00ecnh.<\/p>\n","protected":false},"excerpt":{"rendered":"

Trong th\u1eddi \u0111\u1ea1i b\u00f9ng n\u1ed5 Internet ng\u00e0y nay, con ng\u01b0\u1eddi d\u1ea7n h\u00ecnh th\u00e0nh th\u00f3i quen ti\u00eau d\u00f9ng qua mua s\u1eafm tr\u1ef1c tuy\u1ebfn. V\u00ec th\u1ebf, c\u00e1c doanh nghi\u1ec7p lu\u00f4n t\u00ecm ki\u1ebfm nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng. Hi\u1ec3u \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, Google \u0111\u00e3 kh\u00f4ng ng\u1eebng cho ra \u0111\u1eddi nh\u1eefng d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o […]<\/p>\n","protected":false},"author":1,"featured_media":11376,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51],"tags":[558,559,561,560],"yoast_head":"\nT\u1ea5t t\u1ea7n t\u1eadt v\u1ec1 Google Display Network cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u<\/title>\n<meta name=\"description\" content=\"Google Display Network l\u00e0 g\u00ec? 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