{"id":11549,"date":"2019-04-12T07:03:57","date_gmt":"2019-04-12T07:03:57","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=11549"},"modified":"2019-05-19T17:55:07","modified_gmt":"2019-05-19T17:55:07","slug":"thuong-mai-dien-tu-viet-nam-nhung-tiem-nang-va-thach-thuc","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/thuong-mai-dien-tu-viet-nam-nhung-tiem-nang-va-thach-thuc","title":{"rendered":"Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam – nh\u1eefng ti\u1ec1m n\u0103ng v\u00e0 th\u00e1ch th\u1ee9c"},"content":{"rendered":"

Th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 4.0 khi l\u01b0\u1ee3t truy c\u1eadp internet t\u0103ng l\u00ean m\u1ed7i ng\u00e0y, con ng\u01b0\u1eddi d\u1ec5 d\u00e0ng giao ti\u1ebfp qua m\u1ea1ng. \u0110\u00e2y l\u00e0 nh\u1eefng \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i \u0111\u1ec3 l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed <\/em>ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd. Vi\u1ec7t Nam c\u0169ng kh\u00f4ng n\u1eb1m ngo\u1ea1i l\u1ec7. C\u00f9ng t\u00ecm hi\u1ec3u v\u1ec1 th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/strong><\/p>\n

\"th\u01b0\u01a1ng<\/p>\n

C\u00f3 h\u00e0ng tri\u1ec7u giao d\u1ecbch tr\u00ean c\u00e1c trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed m\u1ed7i ng\u00e0y<\/em><\/p>\n

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 g\u00ec?\u00a0<\/strong><\/span><\/h2>\n

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 qu\u00e1 tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng kinh doanh b\u1eb1ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n \u0111i\u1ec7n t\u1eed. \u0110\u1ecbnh ngh\u0129a m\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u h\u01a1n l\u00e0 vi\u1ec7c mua b\u00e1n s\u1ea3n ph\u1ea9m, trao \u0111\u1ed5i d\u1ecbch v\u1ee5 qua m\u1ea1ng internet.<\/p>\n

\"t\u00ecnh<\/p>\n

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed – m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u1eddi c\u00f4ng ngh\u1ec7 s\u1ed1<\/em><\/p>\n

C\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u1ee7 y\u1ebfu \u0111\u00f3 l\u00e0 giao d\u1ecbch, order, mua b\u00e1n h\u00e0ng, thanh to\u00e1n, giao nh\u1eadn h\u00e0ng v\u00e0 qu\u1ea3ng c\u00e1o. C\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e0y \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh to\u00e0n b\u1ed9 tr\u00ean m\u1ed9t \u1ee9ng d\u1ee5ng n\u00e0o \u0111\u00f3 c\u1ee7a nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5. Vi\u1ec7c n\u00e0y gi\u00fap cho c\u1ea3 nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec1u ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c th\u1eddi gian, ti\u1ec1n b\u1ea1c. \u1ede \u0111\u00e2y, nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 th\u1ec3 l\u00e0 n\u01a1i trung gian giao nh\u1eadn gi\u1eefa ng\u01b0\u1eddi b\u00e1n v\u00e0 kh\u00e1ch h\u00e0ng.<\/p>\n

Xem th\u00eam:<\/strong><\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng Amazon \u0111\u1ed5 b\u1ed9 v\u00e0o Vi\u1ec7t Nam<\/a><\/div>\n

T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam<\/strong><\/span><\/h2>\n

Hi\u1ec7n nay top 5 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam c\u00f3 Tiki, Thegioididong, Sendo, Shopee v\u00e0 Lazada. Theo th\u1ed1ng k\u00ea c\u1ee7a Qu\u00fd IV\/2018, th\u1ee9 t\u1ef1 c\u00e1c v\u1ecb tr\u00ed l\u1ea7n l\u01b0\u1ee3t l\u00e0: Shopee, Tiki, Lazada, Thegioididong, Sendo.<\/p>\n

\"Shopee<\/p>\n

B\u1ea3n \u0111\u1ed3 th\u01b0\u01a1ng m\u1ea1i \u0111i\u00ean t\u1eed Vi\u1ec7t Nam qu\u00fd IV\/2018<\/em><\/p>\n

V\u1edbi r\u1ea5t nhi\u1ec1u ti\u1ec1m n\u0103ng…<\/strong><\/span><\/h2>\n

Nhu c\u1ea7u mua s\u1eafm tr\u1ef1c tuy\u1ebfn c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t t\u0103ng cao nh\u1edd v\u00e0o t\u1ef7 l\u1ec7 t\u0103ng m\u1ee9c thu nh\u1eadp v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n r\u1ed9ng r\u00e3i c\u1ee7a internet. Vi\u1ec7c th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed “b\u00f9ng n\u1ed5” m\u1ea1nh m\u1ebd l\u00e0 \u0111i\u1ec1u d\u1ec5 hi\u1ec3u.<\/p>\n

C\u00e1c \u00f4ng l\u1edbn n\u00f3i g\u00ec v\u1ec1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam?<\/span><\/h4>\n

“Vi\u1ec7t Nam l\u00e0 m\u1ed9t \u0111\u1ea5t n\u01b0\u1edbc r\u1ea5t tr\u1ebb, \u0111ang tr\u1ea3i qua th\u1eddi k\u00ec d\u00e2n s\u1ed1 v\u00e0ng, l\u00e0 qu\u1ed1c gia l\u00e0m vi\u1ec7c v\u00e0 mua s\u1eafm”, \u00f4ng Tr\u1ea7n Ng\u1ecdc Th\u00e1i S\u01a1n – Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Tiki chia s\u1ebb.<\/p>\n

Theo Brands Vietnam: “D\u00f9 c\u00f2n nhi\u1ec1u th\u00e1ch th\u1ee9c, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y h\u1ea5p d\u1eabn v\u1edbi quy m\u00f4 d\u1ef1 \u0111o\u00e1n c\u00f3 th\u1ec3 \u0111\u1ea1t 10 t\u1ef7 USD trong n\u0103m 2020.”<\/p>\n

Ng\u01b0\u1eddi Vi\u1ec7t Nam b\u1ecf ra bao nhi\u00eau th\u1eddi gian \u0111\u1ec3 mua s\u1eafm tr\u00ean c\u00e1c trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed?<\/span><\/h3>\n

Theo th\u1ed1ng k\u00ea, ng\u01b0\u1eddi Vi\u1ec7t Nam s\u1eed d\u1ee5ng thi\u1ebft b\u1ecb di \u0111\u1ed9ng th\u00f4ng minh \u0111\u1ee9ng \u0111\u1ea7u khu v\u1ef1c \u0110\u00f4ng Nam \u00c1. V\u00e0 l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ef1c tuy\u1ebfn cao nh\u1ea5t trong th\u1ecb tr\u01b0\u1eddng, cao h\u01a1n h\u1eb3n c\u00e1c n\u01b0\u1edbc l\u00e1ng gi\u1ec1ng v\u1edbi m\u1ee9c truy c\u1eadp h\u01a1n 25h\/tu\u1ea7n. \u0110\u1eb7c bi\u1ec7t, \u1edf H\u00e0 N\u1ed9i v\u00e0 th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh c\u00f2n cao h\u01a1n r\u1ea5t nhi\u1ec1u.<\/p>\n

\"th\u01b0\u01a1ng<\/p>\n

Shopee lu\u00f4n gi\u1eef v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u trong nhi\u1ec1u ng\u00e0nh h\u00e0ng<\/em><\/p>\n

B\u00e1o c\u00e1o c\u1ee7a Nielsen d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t \u0111\u01b0\u1ee3c n\u0103m 2015, trung b\u00ecnh m\u1ed7i n\u0103m s\u1ed1 ti\u1ec1n m\u00e0 m\u1ed9t ng\u01b0\u1eddi Vi\u1ec7t Nam b\u1ecf ra \u0111\u1ec3 mua s\u1eafm tr\u00ean c\u00e1c trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 160 USD. Con s\u1ed1 n\u00e0y \u0111\u00e3 g\u00f3p ph\u1ea7n gi\u00fap cho th\u1ecb ph\u1ea7n c\u1ee7a ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam t\u0103ng tr\u01b0\u1edfng nhanh m\u1ed7i n\u0103m.<\/p>\n

B\u00ean c\u1ea1nh nh\u1eefng s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed s\u1ed1 nh\u01b0 Tiki, Shopee… th\u00ec vi\u1ec7c mua s\u1eafm qua m\u1ea1ng x\u00e3 h\u1ed9i ng\u00e0y c\u00e0ng t\u0103ng cao. \u0110\u00e2y l\u00e0 “m\u1ea3nh \u0111\u1ea5t gi\u00e0u c\u00f3” m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed.<\/p>\n

Xem th\u00eam:<\/strong><\/p>\n

Marketing th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed – Ch\u00eca kho\u00e1 th\u00e0nh c\u00f4ng n\u1ebfu bi\u1ebft n\u1eafm b\u1eaft<\/a><\/div>\n

\u0110\u1ea7y th\u00e1ch th\u1ee9c cho ng\u00e0nh e-commerce Vi\u1ec7t Nam<\/strong><\/span><\/h3>\n

C\u01a1 h\u1ed9i lu\u00f4n \u0111i k\u00e8m v\u1edbi th\u00e1ch th\u1ee9c \u0111i\u1ec1u \u0111\u00f3 l\u00e0 ch\u1eafc ch\u1eafn ngay c\u1ea3 trong l\u0129nh v\u1ef1c n\u00e0y. M\u1eb7c d\u00f9 \u0111ang tr\u00ean \u0111\u00e0 ph\u00e1t tri\u1ec3n nh\u01b0ng s\u1ef1 c\u1ea1nh tranh t\u1eeb c\u00e1c “\u00f4ng tr\u00f9m” th\u1ebf gi\u1edbi nh\u01b0 Amazon, Alibaba, eBay… t\u0103ng v\u00ec xu h\u01b0\u1edbng s\u00ednh ngo\u1ea1i trong ti\u00eau d\u00f9ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t ng\u00e0y c\u00e0ng cao. B\u00ean c\u1ea1nh \u0111\u00f3 l\u00e0 v\u1ea5n \u0111\u1ec1 v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 chi ph\u00ed v\u1eadn chuy\u1ec3n kh\u00f4ng qu\u00e1 \u0111\u1eaft h\u01a1n so v\u1edbi c\u00e1c trang th\u01b0\u01a1ng m\u1ea1i s\u1ed1 \u1edf Vi\u1ec7t Nam.<\/p>\n

\"\u00f4ng<\/p>\n

“\u00d4ng l\u1edbn” trong ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u01b0\u1edbc ngo\u00e0i<\/em><\/p>\n

M\u1ed9t s\u1ef1 b\u1ea5t l\u1ee3i kh\u00e1c l\u00e0 vi\u1ec7c kh\u00e1ch h\u00e0ng trong n\u01b0\u1edbc \u0111i mua h\u00e0ng \u1edf n\u01b0\u1edbc ngo\u00e0i nh\u01b0ng l\u1ea1i kh\u00f4ng c\u00f3 s\u1ef1 trao \u0111\u1ed5i ng\u01b0\u1ee3c l\u1ea1i. Vi\u1ec7c xu\u1ea5t nh\u1eadp kh\u1ea9u h\u00e0ng ho\u00e1 kh\u00f4ng c\u00f3 t\u1ef7 l\u1ec7 c\u00e2n \u0111\u1ed1i nh\u01b0 v\u1eady c\u0169ng l\u00e0 m\u1ed9t kh\u00f3 kh\u0103n ti\u1ec1m \u1ea9n.<\/p>\n","protected":false},"excerpt":{"rendered":"

Th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 4.0 khi l\u01b0\u1ee3t truy c\u1eadp internet t\u0103ng l\u00ean m\u1ed7i ng\u00e0y, con ng\u01b0\u1eddi d\u1ec5 d\u00e0ng giao ti\u1ebfp qua m\u1ea1ng. \u0110\u00e2y l\u00e0 nh\u1eefng \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i \u0111\u1ec3 l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd. Vi\u1ec7t Nam c\u0169ng kh\u00f4ng n\u1eb1m ngo\u1ea1i l\u1ec7. C\u00f9ng t\u00ecm hi\u1ec3u v\u1ec1 th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i […]<\/p>\n","protected":false},"author":1,"featured_media":11579,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[49],"tags":[581,465,580,494],"yoast_head":"\nTh\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam - nh\u1eefng ti\u1ec1m n\u0103ng v\u00e0 th\u00e1ch th\u1ee9c<\/title>\n<meta name=\"description\" content=\"Th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 4.0 v\u1edbi s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a e-commerce to\u00e0n c\u1ea7u. Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam c\u00f3 nh\u1eefng ti\u1ec1m n\u0103ng v\u00e0 th\u00e1ch th\u1ee9c g\u00ec trong ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u00e0y?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/thuong-mai-dien-tu-viet-nam-nhung-tiem-nang-va-thach-thuc\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam - nh\u1eefng ti\u1ec1m n\u0103ng v\u00e0 th\u00e1ch th\u1ee9c\" \/>\n<meta property=\"og:description\" content=\"Th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 4.0 v\u1edbi s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a e-commerce to\u00e0n c\u1ea7u. 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