{"id":11893,"date":"2019-05-15T15:59:35","date_gmt":"2019-05-15T15:59:35","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=11893"},"modified":"2019-05-19T19:31:21","modified_gmt":"2019-05-19T19:31:21","slug":"quang-cao-gmail-va-nhung-tien-ich-mang-lai-cho-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/quang-cao-gmail-va-nhung-tien-ich-mang-lai-cho-doanh-nghiep","title":{"rendered":"Qu\u1ea3ng c\u00e1o Gmail v\u00e0 nh\u1eefng ti\u1ec7n \u00edch mang l\u1ea1i cho doanh nghi\u1ec7p"},"content":{"rendered":"

G\u1ea7n \u0111\u00e2y, h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o Gmail \u0111ang thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a h\u00e0ng tri\u1ec7u nh\u00e0 kinh doanh \u1edf Vi\u1ec7t Nam. Gmail l\u00e0 m\u1ed9t trong nh\u1eefng s\u1ea3n ph\u1ea9m c\u1ee7a Google, n\u00ean Gmail v\u1eabn lu\u00f4n l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n v\u00e0 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng Internet. H\u1eb1ng ng\u00e0y, ch\u00fang ta th\u01b0\u1eddng s\u1eed d\u1ee5ng Gmail cho c\u00f4ng vi\u1ec7c v\u00e0 h\u1ecdc h\u00e0nh, tuy nhi\u00ean Gmail \u1edf th\u1eddi bu\u1ed5i c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn \u0111\u00e3 n\u00e2ng c\u1ea5p v\u01b0\u1ee3t b\u1eadc. Xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o n\u00e0y \u0111ang tr\u1edf th\u00e0nh m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 m\u00e0 doanh nghi\u1ec7p n\u00ean c\u00e2n nh\u1eafc.<\/strong><\/p>\n

\"qu\u1ea3ng<\/p>\n

Qu\u1ea3ng c\u00e1o tr\u00ean Gmail<\/em><\/p>\n

Qu\u1ea3ng c\u00e1o Gmail l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n

Qu\u1ea3ng c\u00e1o Gmail l\u00e0 m\u1ed9t lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o \u0111\u1eb7c bi\u1ec7t c\u1ee7a Google th\u00f4ng qua d\u1ea1ng t\u01b0\u01a1ng t\u00e1c hi\u1ec3n th\u1ecb tr\u00ean mail c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n. Khi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng nh\u1ea5p v\u00e0o, qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng gi\u1ed1ng nh\u01b0 1 email th\u00f4ng th\u01b0\u1eddng. H\u01a1n n\u1eefa, h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o m\u1edf r\u1ed9ng c\u00f3 th\u1ec3 bao g\u1ed3m video, h\u00ecnh \u1ea3nh hay c\u00e1c bi\u1ec3u m\u1eabu nh\u00fang \u0111a d\u1ea1ng. Ngo\u00e0i ra, qu\u1ea3ng c\u00e1o Gmail c\u00f2n gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra 1 m\u1ea1ng l\u01b0\u1edbi r\u1ed9ng l\u1edbn v\u00e0 k\u1ebft n\u1ed1i \u0111\u01b0\u1ee3c v\u1edbi t\u1eebng c\u00e1 nh\u00e2n k\u1ec3 c\u1ea3 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

C\u00e1ch h\u00ecnh th\u1ee9c ho\u1ea1t \u0111\u1ed9ng<\/strong><\/span><\/h2>\n

Qu\u1ea3ng c\u00e1o Gmail ho\u1ea1t \u0111\u1ed9ng \u1edf d\u1ea1ng hi\u1ec3n th\u1ecb thu g\u1ecdn, khi ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o, qu\u1ea3ng c\u00e1o s\u1ebd kh\u1edfi ch\u1ea1y trang \u0111\u00edch c\u1ee7a doanh nghi\u1ec7p ho\u1eb7c c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng nh\u01b0 m\u1ed9t email. C\u00e1ch th\u1ee9c tr\u00ean c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng h\u00e0ng lo\u1ea1t m\u1ee5c \u0111\u00edch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p. Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o t\u00f9y v\u00e0o b\u1ed1 c\u1ee5c theo m\u1ee5c ti\u00eau c\u1ee7a nh\u00e0 ti\u1ebfp th\u1ecb. H\u01a1n n\u1eefa, h\u1ecd c\u00f3 th\u1ec3 xem video qu\u1ea3ng c\u00e1o hay truy c\u1eadp v\u00e0o trang web c\u1ee7a b\u1ea1n. C\u00e1c doanh nghi\u1ec7p s\u1ebd kh\u00f4ng b\u1ecb t\u00ednh ph\u00ed khi ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o, b\u1ea1n ch\u1ec9 b\u1ecb t\u00ednh ph\u00ed 1 l\u1ea7n cho l\u1ea7n nh\u1ea5p chu\u1ed9t ban \u0111\u1ea7u.<\/p>\n

\"qu\u1ea3ng<\/p>\n

\u00a0H\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0y ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/em><\/p>\n

Xem th\u00eam:<\/strong><\/p>\n

4 lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o Adwords ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay<\/a><\/div>\n

Ti\u1ec7n \u00edch mang l\u1ea1i cho doanh nghi\u1ec7p<\/strong><\/span><\/h2>\n

Gmail t\u1ef1 tin l\u00e0 m\u1ed9t ngu\u1ed3n k\u00eanh c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn m\u1ed9t kh\u1ed1i l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng kh\u1ed5ng l\u1ed3. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn kh\u00f4ng n\u00ean b\u1ecf qua h\u00ecnh th\u1ee9c n\u00e0y n\u1ebfu mu\u1ed1n ph\u1ee7 s\u00f3ng m\u1ed9t t\u1eadp kh\u00e1ch h\u00e0ng l\u1edbn. Ngo\u00e0i ra, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o \u00edt t\u1ed1n ph\u00ed v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng. Th\u00eam v\u00e0o \u0111\u00f3, n\u00f3 c\u00f2n l\u00e0 ph\u01b0\u01a1ng th\u1ee9c \u0111\u01b0\u1ee3c doanh nghi\u1ec7p \u01b0u ti\u00ean ch\u1ecdn l\u1ef1a. \u0110i\u1ec3n h\u00ecnh l\u00e0 ch\u1eb7n spam t\u1ed1t, t\u1ef1 \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh hi\u1ec3n th\u1ecb v\u00e0 nh\u1eafm v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng th\u00f4ng minh. Lo\u1ea1i h\u00ecnh n\u00e0y c\u00f2n c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng c\u00e1c \u0111\u1ecbnh d\u1ea1ng \u0111\u1ed9c quy\u1ec1n v\u00e0 ch\u00e8n n\u00fat CTA trong n\u1ed9i dung qu\u1ea3ng c\u00e1o.<\/p>\n

\"l\u1ee3i<\/p>\n

L\u1ee3i \u00edch mang l\u1ea1i cho doanh nghi\u1ec7p<\/em><\/p>\n

Qu\u1ea3ng c\u00e1o n\u00e0y h\u01b0\u1edbng \u0111\u1ebfn nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o?<\/strong><\/span><\/h2>\n

B\u00ean c\u1ea1nh c\u00e1c v\u1ea5n \u0111\u1ec1 ng\u00e2n s\u00e1ch, vi\u1ec7c nh\u1eafm \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau sao cho hi\u1ec7u qu\u1ea3 m\u1edbi l\u00e0 \u0111i\u1ec1u m\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb quan t\u00e2m. Th\u1ee9 nh\u1ea5t, doanh nghi\u1ec7p nghi\u00ean c\u1ee9u tr\u00ean c\u00e1c t\u1eeb kh\u00f3a \u0111\u1ec1 ngh\u1ecb t\u01b0\u01a1ng t\u1ef1 qu\u1ea3ng c\u00e1o SEO. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, ng\u01b0\u1eddi d\u00f9ng hay nh\u1eadn email t\u1eeb b\u1ea5t \u0111\u1ed9ng s\u1ea3n th\u00ec b\u1ea1n target v\u00e0o nh\u1eefng t\u1eeb kh\u00f3a li\u00ean quan. Th\u1ee9 hai, Google s\u1ebd gi\u00fap b\u1ea1n \u0111\u00e1nh gi\u00e1 ng\u01b0\u1eddi d\u00f9ng quan t\u00e2m t\u1edbi s\u1ea3n ph\u1ea9m n\u00e0o nh\u1ea5t v\u00e0 b\u1ea1n target v\u00e0o c\u00e1c t\u1eeb kh\u00f3a \u0111\u00f3. Cu\u1ed1i c\u00f9ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 nh\u1eafm \u0111\u1ebfn c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng d\u1ef1a tr\u00ean \u201cbig data\u201d v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc nh\u01b0 gi\u1edbi t\u00ednh, \u0111\u1ed9 tu\u1ed5i hay v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd \u0111\u1ec3 ti\u1ebfp th\u1ecb.<\/p>\n

\"gmail<\/p>\n

Qu\u1ea3ng c\u00e1o Gmail nh\u1eafm v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o?<\/em><\/p>\n

Xem th\u00eam:<\/strong><\/p>\n

D\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o Google Ads gi\u00e1 r\u1ebb gi\u00fap t\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o tr\u00ean Gmail<\/a><\/div>\n

Doanh nghi\u1ec7p c\u00f3 n\u00ean s\u1eed d\u1ee5ng h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o Gmail kh\u00f4ng?<\/strong><\/span><\/h2>\n

\"qu\u1ea3ng<\/p>\n

H\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb tr\u00ean Gmail<\/em><\/p>\n

H\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tr\u00ean Gmail mang l\u1ea1i hi\u1ec7u qu\u1ea3 r\u00f5 v\u1ec1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m. Theo th\u1ed1ng k\u00ea, doanh nghi\u1ec7p t\u0103ng l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng truy c\u1eadp website, c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng v\u00e0 l\u01b0\u1ee3t t\u1ea3i v\u1ec1. H\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0y cho ph\u00e9p c\u00e1c marketer truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p v\u1edbi t\u1eebng c\u00e1 nh\u00e2n s\u1eed d\u1ee5ng email b\u00e0i b\u1ea3n. H\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o Gmail c\u00f2n gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng th\u00e0nh c\u00f4ng khi nh\u1eafm \u0111\u00fang kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n

V\u1eady l\u1ebd n\u00e0o m\u00e0 doanh nghi\u1ec7p l\u1ea1i t\u1eeb ch\u1ed1i m\u1ed9t h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tuy\u1ec7t v\u1eddi nh\u01b0 v\u1eady? \u0110\u00e2y c\u00f2n l\u00e0 h\u00ecnh th\u1ee9c b\u00e1m \u0111u\u00f4i v\u00e0 target s\u00e2u h\u01a1n v\u00e0o h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng r\u1ea5t t\u1ed1t. C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n nghi\u00ean c\u1ee9u s\u00e2u h\u01a1n v\u1ec1 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0y \u0111\u1ec3 c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng. H\u01a1n th\u1ebf n\u1eefa, b\u1ea1n c\u00f2n c\u00f3 th\u1ec3 l\u00ean chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p cho m\u00f4 h\u00ecnh doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n","protected":false},"excerpt":{"rendered":"

G\u1ea7n \u0111\u00e2y, h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o Gmail \u0111ang thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a h\u00e0ng tri\u1ec7u nh\u00e0 kinh doanh \u1edf Vi\u1ec7t Nam. Gmail l\u00e0 m\u1ed9t trong nh\u1eefng s\u1ea3n ph\u1ea9m c\u1ee7a Google, n\u00ean Gmail v\u1eabn lu\u00f4n l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n v\u00e0 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng Internet. H\u1eb1ng ng\u00e0y, ch\u00fang ta th\u01b0\u1eddng s\u1eed d\u1ee5ng Gmail cho c\u00f4ng […]<\/p>\n","protected":false},"author":1,"featured_media":11927,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51],"tags":[615,622,616],"yoast_head":"\nQu\u1ea3ng c\u00e1o Gmail v\u00e0 nh\u1eefng ti\u1ec7n \u00edch mang l\u1ea1i cho doanh nghi\u1ec7p<\/title>\n<meta name=\"description\" content=\"Qu\u1ea3ng c\u00e1o Gmail l\u00e0 h\u00ecnh th\u1ee9c hi\u1ec3n th\u1ecb t\u01b0\u01a1ng t\u00e1c, thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p v\u00ec hi\u1ec7u qu\u1ea3 cao. 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