{"id":11978,"date":"2019-05-16T16:42:16","date_gmt":"2019-05-16T16:42:16","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=11978"},"modified":"2019-05-19T19:05:57","modified_gmt":"2019-05-19T19:05:57","slug":"bat-mi-4-cach-quang-cao-san-pham-moi-hieu-qua-thong-qua-mang-xa-hoi","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/bat-mi-4-cach-quang-cao-san-pham-moi-hieu-qua-thong-qua-mang-xa-hoi","title":{"rendered":"B\u1eadt m\u00ed 4 c\u00e1ch qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m m\u1edbi hi\u1ec7u qu\u1ea3 th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i"},"content":{"rendered":"

S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a Internet \u0111\u00e3 thay \u0111\u1ed5i c\u00e1ch th\u1ee9c m\u00e0 c\u00e1c c\u00f4ng ty ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi. V\u1edbi s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a truy\u1ec1n th\u00f4ng, s\u1eed d\u1ee5ng nh\u1eefng nh\u00e2n v\u1eadt c\u00f3 \u1ea3nh h\u01b0\u1edfng (KOLs) \u0111\u1ec3 l\u00e0m r\u00f2 r\u1ec9 th\u00f4ng tin cho b\u00e1o ch\u00ed, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 livestream \u0111\u1ec3 qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m m\u1edbi tr\u00ean to\u00e0n c\u1ea7u v\u00e0 \u0111\u01b0a ra nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i kh\u1ee7ng \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd.<\/strong><\/p>\n

Ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i (MXH)<\/strong><\/span><\/h2>\n

Khi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n mu\u1ed1n ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Kh\u1ea3 n\u0103ng h\u1ecd chia s\u1ebb \u00fd ki\u1ebfn c\u00e1 nh\u00e2n m\u1ed9t c\u00e1ch t\u1ef1 do tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i s\u1ebd l\u00e0m \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn vi\u1ec7c truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p s\u1ea3n ph\u1ea9m. H\u01a1n th\u1ebf n\u1eefa, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 kh\u1ea3 n\u0103ng l\u00f4i k\u00e9o nh\u1eefng ng\u01b0\u1eddi kh\u00e1c c\u00f3 c\u00f9ng quan \u0111i\u1ec3m tham gia v\u00e0 ph\u00e1t tri\u1ec3n \u00fd ki\u1ebfn c\u00e1 nh\u00e2n \u1edf nhi\u1ec1u g\u00f3c \u0111\u1ed9 kh\u00e1c nhau. C\u1ee5 th\u1ec3 l\u00e0 t\u1eeb m\u1ee9c \u0111\u1ed9 t\u00edch c\u1ef1c cho \u0111\u1ebfn ti\u00eau c\u1ef1c.<\/p>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng tham kh\u1ea3o \u00edt nh\u1ea5t 6 ng\u01b0\u1eddi tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi. Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng truy\u1ec1n th\u00f4ng ph\u00e2n t\u00e1n khi\u1ebfn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u g\u1eb7p kh\u00f3 kh\u0103n. Nh\u1ea5t l\u00e0 trong vi\u1ec7c x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 l\u00f2ng trung th\u00e0nh c\u1ee7a h\u1ecd.<\/p>\n

B\u1eadt m\u00ed 4 c\u00e1ch qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m m\u1edbi th\u00f4ng qua MXH<\/span><\/strong><\/span><\/h2>\n

V\u00e0i n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y \u0111\u00e3 \u0111\u00e1nh d\u1ea5u s\u1ef1 ph\u00e1t tri\u1ec3n n\u1ed5i b\u1eadt c\u1ee7a c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 Facebook, Instagram v\u00e0 Youtube \u0111\u01b0\u1ee3c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng \u1edf h\u1ea7u h\u1ebft c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m m\u1edbi. V\u00ec v\u1eady, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3i s\u00e1ng t\u1ea1o trong c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 4 b\u00ed k\u00edp trong vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m m\u1edbi m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng \u0111\u1ec3 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n

\"qu\u1ea3ng<\/p>\n

4 c\u00e1ch qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m m\u1edbi th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i hi\u1ec7u qu\u1ea3<\/em><\/p>\n

1. S\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng nh\u01b0 m\u1ed9t nh\u00e2n v\u1eadt h\u1ed7 tr\u1ee3 \u0111\u1ec3 qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m m\u1edbi<\/span><\/strong><\/h3>\n

\"Tacco<\/p>\n

“Taco Bell” s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m m\u1edbi<\/em><\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u Taco Bell \u0111\u00e3 l\u00e0m nh\u01b0 v\u1eady khi ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi. H\u00e3ng d\u00f9ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ec3 ti\u1ebft l\u1ed9 r\u1eb1ng m\u1ed9t ti\u1ec7m b\u00e1n hoa \u1edf Meatpacking District, Manhattan \u0111ang c\u00f3 ch\u01b0\u01a1ng tr\u00ecnh t\u1eb7ng Tacos Ranch Cool. Nh\u01b0ng ch\u1ec9 c\u00f3 nh\u1eefng ng\u01b0\u1eddi bi\u1ebft m\u1eadt kh\u1ea9u \u201cblue bouquet\u201d m\u1edbi \u0111\u01b0\u1ee3c t\u1eb7ng qu\u00e0.<\/p>\n

\u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o th\u00f4ng minh khi s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m. Ngo\u00e0i ra, h\u00e3ng c\u00f2n s\u1eed d\u1ee5ng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o n\u00e0y tr\u00ean b\u00e1o ch\u00ed v\u00e0 qu\u1ea3ng c\u00e1o t\u1ea1i Super Bowl.<\/p>\n

Xem th\u00eam:\u00a0<\/strong><\/p>\n

H\u01b0\u1edbng d\u1eabn c\u00e1ch qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u1ea1t hi\u1ec7u qu\u1ea3<\/a><\/div>\n

2. K\u1ebft n\u1ed1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/h3>\n

N\u0103m 2017, chi\u1ebfn d\u1ecbch \u201c\u0110i \u0111\u1ec3 tr\u1edf v\u1ec1\u201d \u0111\u00e3 \u0111\u00e1nh d\u1ea5u s\u1ef1 tr\u1edf l\u1ea1i th\u00e0nh c\u00f4ng c\u1ee7a Biti\u2019s. N\u00f3i l\u00ean ti\u1ebfng l\u00f2ng c\u1ee7a Biti\u2019s tr\u00ean h\u00e0nh tr\u00ecnh chinh ph\u1ee5c con \u0111\u01b0\u1eddng tr\u1edf v\u1ec1 v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam, th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t th\u1eddi huy ho\u00e0ng t\u01b0\u1edfng ch\u1eebng nh\u01b0 \u0111\u00e3 b\u1ecb l\u00e3ng qu\u00ean.<\/p>\n

\"qu\u1ea3ng<\/p>\n

Chi\u1ebfn d\u1ecbch \u201c\u0110i \u0111\u1ec3 tr\u1edf v\u1ec1\u201d \u0111\u00e1nh d\u1ea5u s\u1ef1 tr\u1edf l\u1ea1i th\u00e0nh c\u00f4ng c\u1ee7a Biti\u2019s<\/em><\/p>\n

Xu\u1ea5t ph\u00e1t t\u1eeb MV \u201c\u0110i \u0111\u1ec3 tr\u1edf v\u1ec1\u201d c\u1ee7a Soobin Ho\u00e0ng S\u01a1n, b\u1eb1ng c\u00e1ch t\u1ea1o ra cu\u1ed9c tranh lu\u1eadn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i Facebook v\u1edbi hastag #teamdi, #teamtrove. Th\u00eam v\u00e0o \u0111\u00f3, Biti’s c\u00f2n s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i Kenh14.vn \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m. K\u1ebft qu\u1ea3 l\u00e0, chi\u1ebfn d\u1ecbch n\u00e0y \u0111\u00e3 t\u1ea1o ti\u1ebfng vang r\u1ea5t l\u1edbn cho Biti\u2019s. V\u00e0 thu \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng r\u1ef1c r\u1ee1 trong cu\u1ed9c chi\u1ebfn truy\u1ec1n th\u00f4ng T\u1ebft.<\/p>\n

3. T\u1ed5 ch\u1ee9c c\u00e1c cu\u1ed9c thi nh\u1eb1m x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng\u00a0<\/strong><\/span><\/h3>\n

C\u00e1c cu\u1ed9c thi tr\u00ean social media gi\u00fap g\u1eafn k\u1ebft v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. \u0110\u01b0a ra khuy\u1ebfn m\u00e3i v\u00e0 qu\u00e0 t\u1eb7ng cho c\u00e1c cu\u1ed9c thi \u0111\u1ec3 l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng d\u00f9ng th\u1eed tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n

\"t\u1ed5<\/p>\n

Cu\u1ed9c thi #ColorSelfieContest c\u1ee7a Innisfree<\/em><\/p>\n

Innisfree \u0111\u00e3 t\u1ea1o ra cu\u1ed9c thi #ColorSelfieContest \u0111\u1ec3 kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m m\u1edbi Volcanic Color Clay Multimask. Sau \u0111\u00f3, chia s\u1ebb b\u1ee9c h\u00ecnh selfie c\u1ee7a m\u00ecnh v\u1edbi hashtag l\u00ean Facebook v\u00e0 Instagram \u1edf ch\u1ebf \u0111\u1ed9 public. Cu\u1ed9c thi \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00e1c b\u1ea1n tr\u1ebb tham gia h\u00e0o h\u1ee9ng v\u1edbi \u0111\u1ed9 ph\u1ee7 s\u00f3ng t\u1ea1i c\u00e1c n\u01b0\u1edbc Ch\u00e2u \u00c1.<\/p>\n

Xem th\u00eam:<\/strong><\/p>\n

M\u00e1ch b\u1ea1n c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o thu\u1ed9c h\u00e0ng TOP hi\u1ec7u qu\u1ea3<\/a><\/div>\n

4. S\u1eed d\u1ee5ng chi\u1ebfn d\u1ecbch ti\u1ebfp c\u1eadn c\u1ed9ng \u0111\u1ed3ng (Influencer) \u0111\u1ec3 qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m m\u1edbi<\/strong><\/span><\/h3>\n

Khi Samsung ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi Galaxy S10 t\u1ea1i Th\u00e1i Lan, c\u00f4ng ty n\u00e0y \u0111\u00e3 ti\u1ebfp c\u1eadn c\u00e1c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau b\u1eb1ng c\u00e1ch qu\u1ea3ng c\u00e1o th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i. T\u1ea1i b\u1eefa ti\u1ec7c ra m\u1eaft s\u1ea3n ph\u1ea9m, Samsung \u0111\u00e3 m\u1eddi c\u00e1c Influencer tham gia event \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m ch\u00fang. Sau \u0111\u00f3, c\u00e1c Influencer \u0111\u00e3 ch\u1ee5p \u1ea3nh s\u1ef1 ki\u1ec7n v\u00e0 chia s\u1ebb v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd v\u1edbi s\u1ea3n ph\u1ea9m l\u00ean Youtube v\u00e0 Facebook.<\/p>\n

\"s\u1ef1<\/p>\n

S\u1ef1 ki\u1ec7n ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a Samsung Galaxy S10<\/em><\/p>\n

C\u00f3 th\u1ec3 n\u00f3i r\u1eb1ng, Influencer v\u00e0 Vlogger l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng quan tr\u1ecdng nh\u1ea5t. V\u00ec khi th\u01b0\u01a1ng hi\u1ec7u ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi, ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n mu\u1ed1n th\u1eed nh\u1eefng s\u1ea3n ph\u1ea9m m\u00e0 \u0111\u01b0\u1ee3c ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng khuy\u1ebfn kh\u00edch khuy\u00ean d\u00f9ng.<\/p>\n","protected":false},"excerpt":{"rendered":"

S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a Internet \u0111\u00e3 thay \u0111\u1ed5i c\u00e1ch th\u1ee9c m\u00e0 c\u00e1c c\u00f4ng ty ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi. V\u1edbi s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a truy\u1ec1n th\u00f4ng, s\u1eed d\u1ee5ng nh\u1eefng nh\u00e2n v\u1eadt c\u00f3 \u1ea3nh h\u01b0\u1edfng (KOLs) \u0111\u1ec3 l\u00e0m r\u00f2 r\u1ec9 th\u00f4ng tin cho b\u00e1o ch\u00ed, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 livestream \u0111\u1ec3 qu\u1ea3ng c\u00e1o […]<\/p>\n","protected":false},"author":1,"featured_media":12000,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[57],"tags":[333,471,241],"yoast_head":"\nB\u1eadt m\u00ed 4 c\u00e1ch qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m m\u1edbi hi\u1ec7u qu\u1ea3 th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i<\/title>\n<meta name=\"description\" content=\"D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 b\u00ed k\u00edp trong vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ec3 qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m m\u1edbi hi\u1ec7u 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