{"id":12013,"date":"2019-05-16T18:07:55","date_gmt":"2019-05-16T18:07:55","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=12013"},"modified":"2019-05-19T18:57:22","modified_gmt":"2019-05-19T18:57:22","slug":"tim-hieu-ve-cac-cong-ty-agency-quang-cao-lon-tai-viet-nam","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/tim-hieu-ve-cac-cong-ty-agency-quang-cao-lon-tai-viet-nam","title":{"rendered":"T\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c c\u00f4ng ty Agency qu\u1ea3ng c\u00e1o l\u1edbn t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"

Agency qu\u1ea3ng c\u00e1o l\u00e0 c\u00e1c c\u00f4ng ty chuy\u00ean cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o cho c\u00e1c c\u00f4ng kh\u00e1c. Trong 4P (Product \u2013 Price \u2013 Place \u2013 Promotion) c\u1ee7a marketing th\u00ec c\u00e1c c\u00f4ng ty v\u1ec1 s\u1ea3n xu\u1ea5t th\u01b0\u1eddng s\u1ebd t\u1eadp trung v\u00e0o 3P \u0111\u1ea7u \u0111\u00f3 l\u00e0 v\u1ec1 Product (S\u1ea3n ph\u1ea9m) \u2013 Price (Gi\u00e1 c\u1ea3) \u2013 Place (Ph\u00e2n ph\u1ed1i) v\u00e0 ch\u1eef P cu\u1ed1i c\u00f9ng Promotion (X\u00fac ti\u1ebfn) th\u01b0\u1eddng th\u00ec h\u1ecd s\u1ebd thu\u00ea c\u00e1c c\u00f4ng ty agency uy t\u00edn l\u00e0m.<\/strong><\/p>\n

T\u1ea1i sao b\u1ea1n c\u1ea7n m\u1ed9t agency qu\u1ea3ng c\u00e1o?<\/strong><\/span><\/h2>\n

\"c\u00f4ngAgency qu\u1ea3ng c\u00e1o<\/em><\/p>\n

Chuy\u00ean bi\u1ec7t h\u00f3a:<\/strong> V\u00ec c\u00e1c c\u00f4ng ty s\u1ea3n xu\u1ea5t h\u1ecd ch\u1ec9 hi\u1ec3u r\u00f5 v\u1ec1 s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd s\u1ea3n xu\u1ea5t. H\u1ecd t\u00ecm \u0111\u1ebfn nh\u1eefng c\u00f4ng ty agency qu\u1ea3ng c\u00e1o v\u1edbi hy v\u1ecdng s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng h\u1ea5p d\u1eabn, thu h\u00fat nhi\u1ec1u ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p h\u01a1n.<\/p>\n

Hi\u1ec7u qu\u1ea3:<\/strong> V\u1edbi ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o kh\u00f4ng ch\u1ec9 bao g\u1ed3m v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng nh\u1ea5p chu\u1ed9t (click) hay s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb (impression) m\u00e0 cu\u1ed1i c\u00f9ng v\u1eabn l\u00e0 v\u1ec1 l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 (ROI). C\u00e1c agency qu\u1ea3ng c\u00e1o s\u1ebd gi\u00fap cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n t\u1ed1i \u0111a h\u00f3a \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 c\u00e1c t\u1ef7 l\u1ec7 n\u00e0y.<\/p>\n

C\u1eadp nh\u1eadt th\u00f4ng tin:<\/strong> V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc c\u1ee7a internet, th\u00f4ng tin c\u00e0ng ng\u00e0y c\u00e0ng nhi\u1ec1u. Ch\u00ednh v\u00ec v\u1eady, agency s\u1ebd gi\u00fap cho c\u00e1c doanh nghi\u1ec7p lu\u00f4n c\u1eadp nh\u1eadt k\u1ecbp th\u1eddi c\u00e1c th\u00f4ng tin nhanh nh\u1ea5t v\u00e0 gi\u00fap cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n

Chuy\u00ean nghi\u1ec7p:<\/strong> Kh\u00f4ng ch\u1ec9 am hi\u1ec3u v\u1ec1 n\u1ed9i dung, k\u1ef9 thu\u1eadt m\u00e0 c\u00e1c agency qu\u1ea3ng c\u00e1o c\u00f2n s\u1edf h\u1eefu \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean chuy\u00ean nghi\u1ec7p, s\u1eb5n s\u00e0ng t\u01b0 v\u1ea5n, chia s\u1ebb gi\u00fap t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n

M\u1ed9t s\u1ed1 Agency qu\u1ea3ng c\u00e1o h\u00e0ng \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam<\/strong><\/span><\/h2>\n

WPP & GroupM<\/span><\/h3>\n

\"WPPWPP & GroupM<\/em><\/p>\n

GroupM qu\u1ea3n l\u00fd \u0111\u1ea7u t\u01b0 truy\u1ec1n th\u00f4ng to\u00e0n c\u1ea7u v\u00e0 \u0111\u00f3ng vai tr\u00f2 l\u00e0 c\u00f4ng ty m\u1eb9 cho c\u00e1c c\u00f4ng ty truy\u1ec1n th\u00f4ng WPP nh\u01b0: Mindshare, MediaCom, Wavemaker, Essence v\u00e0 m\/SIX. M\u1ee5c \u0111\u00edch l\u00e0 t\u1ed1i \u0111a h\u00f3a hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c c\u01a1 quan truy\u1ec1n th\u00f4ng c\u1ee7a WPP thay m\u1eb7t cho m\u1ecdi kh\u00e1ch h\u00e0ng, nh\u1eefng b\u00ean li\u00ean quan. V\u1edbi s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 ki\u1ebfn th\u1ee9c, m\u1ed1i quan h\u1ec7, t\u1ea5t c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng v\u1ec1 truy\u1ec1n th\u00f4ng to\u00e0n c\u1ea7u v\u00e0 \u0111\u1ecba ph\u01b0\u01a1ng t\u1ef1 tin s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n gi\u00e0nh chi\u1ebfn th\u1eafng.<\/p>\n

TBWA Vi\u1ec7t Nam<\/span><\/h3>\n

L\u00e0 c\u00f4ng ty thu\u1ed9c v\u1ec1 Omnicom \u2013 t\u1eadp \u0111o\u00e0n ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng, l\u00e0 c\u00f4ng ty c\u00f3 doanh thu cao nh\u1ea5t n\u0103m 2007. T\u1ea1i Vi\u1ec7t Nam, TBWA c\u00f3 t\u1edbi 4 c\u00f4ng ty con ch\u00ednh l\u00e0: TBWAVietnam, Boz Tequilla, CPM, Focus v\u00e0 v\u1edbi h\u01a1n 15 v\u0103n ph\u00f2ng t\u1ea1i 12 th\u00e0nh ph\u1ed1. S\u1edf h\u1eefu trong m\u00ecnh m\u1ed9t v\u0169 kh\u00ed t\u1ed1i th\u01b0\u1ee3ng \u0111\u00f3 ch\u00ednh l\u00e0 tri\u1ebft l\u00fd Disruption Day Framework (Ph\u00e1 v\u1ee1 gi\u1edbi h\u1ea1n), c\u00f9ng v\u1edbi s\u1ef1 \u0111\u1ed5i m\u1edbi v\u00e0 kh\u00f4ng ng\u1eebng s\u00e1ng t\u1ea1o \u0111\u00e3 gi\u00fap cho TBWA kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh v\u1edbi v\u1ecb tr\u00ed th\u1ee9 5 n\u0103m 2007 trong b\u1ea3ng x\u1ebfp h\u1ea1ng c\u00e1c c\u00f4ng ty agency qu\u1ea3ng c\u00e1o to\u00e0n c\u1ea7u.<\/p>\n

Xem th\u00eam:<\/strong><\/p>\n

Top 5 c\u00f4ng ty qu\u1ea3ng c\u00e1o truy\u1ec1n th\u00f4ng n\u1ed5i ti\u1ebfng t\u1ea1i TP.HCM<\/a><\/div>\n

BBDO Vi\u1ec7t Nam<\/span><\/h3>\n

\"c\u00f4ngBBDO Vi\u1ec7t Nam<\/em><\/p>\n

BBDO l\u00e0 c\u00f4ng ty l\u1edbn nh\u1ea5t c\u1ee7a t\u1eadp \u0111o\u00e0n Omnicom v\u00e0 l\u00e0 m\u1ed9t trong c\u00e1c agency h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi. \u0110\u1ec3 c\u00f3 th\u1ec3 b\u1eaft k\u1ecbp s\u1ef1 \u0111a d\u1ea1ng kh\u00f4ng ng\u1eebng c\u1ee7a ng\u00e0nh truy\u1ec1n th\u00f4ng t\u1ea1i Vi\u1ec7t Nam, BBDO cam k\u1ebft r\u1eb1ng s\u1ebd kh\u00f4ng ng\u1eebng bi\u1ebfn h\u00f3a, n\u00e2ng cao chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ph\u00e1t huy kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o c\u1ee7a m\u00ecnh. B\u00ean c\u1ea1nh \u0111\u00f3, BBDO c\u00f2n kh\u00f4ng ng\u1eebng \u0111\u00e0o t\u1ea1o, c\u1eadp nh\u1eadt k\u1ef9 n\u0103ng t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c v\u00e0 s\u00e1ng t\u1ea1o cho c\u1ea3 nh\u00e2n vi\u00ean l\u1eabn \u0111\u1ed1i t\u00e1c kinh doanh.<\/p>\n

MediaZ<\/span><\/h3>\n

\"c\u00e1cMediaZ Agency<\/em><\/p>\n

MediaZ \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0 ph\u00e1t tri\u1ec3n t\u1ea1i Vi\u1ec7t Nam v\u1edbi s\u1ee9 m\u1ec7nh “\u0110\u01b0a m\u1ecdi ng\u01b0\u1eddi \u0111\u1ebfn th\u1ebf gi\u1edbi truy\u1ec1n th\u00f4ng b\u1eb1ng c\u00e1ch t\u0103ng gi\u00e1 tr\u1ecb \u0111\u00f3ng g\u00f3p cho x\u00e3 h\u1ed9i, thay \u0111\u1ed5i c\u00e1ch th\u1ee9c l\u00e0m truy\u1ec1n th\u00f4ng, v\u00e0 l\u00e0 \u0111i\u1ec3m \u0111\u1ebfn l\u00fd t\u01b0\u1edfng cho nh\u1eefng ng\u01b0\u1eddi l\u00e0m truy\u1ec1n th\u00f4ng s\u00e1ng t\u1ea1o”. MediaZ t\u1ef1 h\u00e0o l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o tr\u00ean 2000 chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng cho h\u01a1n 1500 kh\u00e1ch h\u00e0ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u l\u1edbn \u0111\u00e3 h\u1ee3p t\u00e1c c\u00f9ng MediaZ nh\u01b0 CGV, Grab, Viettel\u2026<\/p>\n

Xem th\u00eam:<\/strong><\/p>\n

Top 5 c\u00f4ng ty qu\u1ea3ng c\u00e1o truy\u1ec1n th\u00f4ng n\u1ed5i ti\u1ebfng t\u1ea1i TP.HCM<\/a><\/div>\n

Adsplus – \u0110\u1ed1i t\u00e1c cao c\u1ea5p c\u1ee7a Google t\u1ea1i Vi\u1ec7t Nam<\/span><\/h3>\n

\"adsplusAdsplus – \u0110\u1ed1i t\u00e1c cao c\u1ea5p c\u1ee7a Google<\/em><\/p>\n

Ra \u0111\u1eddi v\u00e0o 11\/2015, Adsplus.vn lu\u00f4n t\u1ef1 h\u00e0o l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng ty cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam. V\u1edbi h\u00e0ng lo\u1ea1t c\u00e1c th\u00e0nh t\u00edch l\u1edbn nh\u1ecf, li\u00ean ti\u1ebfp l\u00e0 \u0111\u1ed1i t\u00e1c c\u1ee7a nhi\u1ec1u nh\u00e3n h\u00e0ng l\u1edbn nh\u01b0 Innisfree, Th\u00e1i Tu\u1ea5n, ChiLai\u2026 \u0110\u1eb7c bi\u1ec7t, Adsplus c\u00f2n t\u1ef1 h\u00e0o l\u00e0 1 trong 3 \u0111\u1ed1i t\u00e1c Cao C\u1ea5p40 c\u1ee7a Google t\u1ea1i Vi\u1ec7t Nam.<\/p>\n

M\u1ee5c ti\u00eau l\u00e0 lu\u00f4n \u0111\u1eb7t l\u1ee3i \u00edch c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0m \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u, quan t\u00e2m \u0111\u1ebfn t\u1eebng nhu c\u1ea7u v\u00e0 m\u1ecdi mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng. V\u1edbi b\u1ea3n l\u0129nh kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi, lu\u00f4n lu\u00f4n \u0111am m\u00ea v\u00e0 nhi\u1ec7t huy\u1ebft kh\u00f4ng ng\u1eebng, t\u1ea5t c\u1ea3 \u0111\u01b0\u1ee3c h\u1ee9a h\u1eb9n l\u00e0 b\u00e0n \u0111\u1ea1p cho nh\u1eefng th\u00e0nh c\u00f4ng v\u01b0\u1ee3t tr\u1ed9i sau n\u00e0y.<\/p>\n

Xem th\u00eam:<\/strong><\/p>\n

Adsplus.vn ti\u1ebfp t\u1ee5c v\u00f4 \u0111\u1ecbch Gi\u1ea3i th\u01b0\u1edfng Premier Partner Awards n\u0103m 2018<\/a><\/div>\n

Ngo\u00e0i nh\u1eefng \u0111\u01a1n v\u1ecb Agency tr\u00ean th\u00ec t\u1ea1i Vi\u1ec7t Nam c\u00f2n c\u00f3 r\u1ea5t nhi\u1ec1u Agency n\u1ed5i ti\u1ebfng kh\u00e1c. V\u00ec v\u1eady, vi\u1ec7c l\u1ef1a ch\u1ecdn cho m\u00ecnh m\u1ed9t \u0111\u01a1n v\u1ecb ph\u00f9 h\u1ee3p l\u00e0 r\u1ea5t quan tr\u1ecdng n\u00ean c\u00f3 c\u1ea7n c\u00f3 s\u1ef1 ch\u1ecdn l\u1ef1a k\u1ef9 c\u00e0ng \u0111\u1ec3 kh\u00f4ng x\u1ea3y ra b\u1ea5t k\u1ef3 sai s\u00f3t n\u00e0o. Ch\u00fac c\u00e1c nh\u00e0 kinh doanh c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn cho m\u00ecnh nh\u1eefng \u0111\u1ed1i t\u00e1c th\u1eadt ph\u00f9 h\u1ee3p nh\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"

Agency qu\u1ea3ng c\u00e1o l\u00e0 c\u00e1c c\u00f4ng ty chuy\u00ean cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o cho c\u00e1c c\u00f4ng kh\u00e1c. Trong 4P (Product \u2013 Price \u2013 Place \u2013 Promotion) c\u1ee7a marketing th\u00ec c\u00e1c c\u00f4ng ty v\u1ec1 s\u1ea3n xu\u1ea5t th\u01b0\u1eddng s\u1ebd t\u1eadp trung v\u00e0o 3P \u0111\u1ea7u \u0111\u00f3 l\u00e0 v\u1ec1 Product (S\u1ea3n ph\u1ea9m) \u2013 Price (Gi\u00e1 c\u1ea3) \u2013 […]<\/p>\n","protected":false},"author":1,"featured_media":12022,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[87],"tags":[597,582,596],"yoast_head":"\nT\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c c\u00f4ng ty Agency qu\u1ea3ng c\u00e1o l\u1edbn t\u1ea1i Vi\u1ec7t Nam<\/title>\n<meta name=\"description\" content=\"Agency qu\u1ea3ng c\u00e1o l\u00e0 c\u00e1c c\u00f4ng ty chuy\u00ean cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 v\u1ec1 truy\u1ec1n th\u00f4ng ti\u1ebfp thi cho c\u00e1c doanh nghi\u1ec7p, gi\u00fap cho c\u00e1c doanh nghi\u1ec7p thu \u0111\u01b0\u1ee3c hi\u00eau qu\u1ea3 cao.\" \/>\n<meta name=\"robots\" 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