{"id":12040,"date":"2019-05-17T15:09:57","date_gmt":"2019-05-17T15:09:57","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=12040"},"modified":"2019-05-19T18:49:38","modified_gmt":"2019-05-19T18:49:38","slug":"huong-dan-cach-dang-quang-cao-tren-google-hieu-qua","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/huong-dan-cach-dang-quang-cao-tren-google-hieu-qua","title":{"rendered":"H\u01b0\u1edbng d\u1eabn c\u00e1ch \u0111\u0103ng qu\u1ea3ng c\u00e1o tr\u00ean Google hi\u1ec7u qu\u1ea3"},"content":{"rendered":"

\u0110\u0103ng qu\u1ea3ng c\u00e1o tr\u00ean Google hay Google Ads l\u00e0 m\u1ed9t d\u1ecbch v\u1ee5 th\u01b0\u01a1ng m\u1ea1i c\u1ee7a Google. Google Ads cho ph\u00e9p c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng mua nh\u1eefng qu\u1ea3ng c\u00e1o b\u1eb1ng ch\u1eef ho\u1eb7c b\u1eb1ng h\u00ecnh \u1ea3nh t\u1ea1i c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm ho\u1eb7c c\u00e1c trang web do \u0111\u1ed1i t\u00e1c Google Adsense cung c\u1ea5p.<\/strong><\/span><\/p>\n

Hi\u1ec7n nay, nh\u1edd s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 4.0 n\u00ean th\u1ecb tr\u01b0\u1eddng internet l\u00e0 m\u1ea3nh \u0111\u1ea5t m\u00e0u m\u1ee1 \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p khai th\u00e1c v\u00e0 ph\u00e1t tri\u1ec3n. Theo th\u1ed1ng k\u00ea, h\u01a1n 90% ng\u01b0\u1eddi d\u00f9ng internet s\u1eed d\u1ee5ng Google v\u00e0 kho\u1ea3ng 71% c\u00f3 th\u00f3i quen tra c\u1ee9u th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 hay th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd c\u00f3 nhu c\u1ea7u tr\u00ean Google tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Do \u0111\u00f3, ch\u1eafc ch\u1eafn r\u1eb1ng c\u00e1c doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 b\u1ecf qua h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o t\u1ed1i \u01b0u n\u00e0y \u0111\u01b0\u1ee3c.<\/span><\/p>\n

\"\u0111\u0103ng\u0110\u0103ng qu\u1ea3ng c\u00e1o tr\u00ean Google<\/em><\/span><\/p>\n

H\u1ea7u h\u1ebft, ng\u01b0\u1eddi t\u00ecm ki\u1ebfm th\u01b0\u1eddng s\u1ebd click v\u00e0o nh\u1eefng th\u00f4ng tin \u0111\u1ee9ng \u1edf nh\u1eefng v\u1ecb tr\u00ed \u0111\u1ea7u. Ch\u00ednh v\u00ec v\u1eady, \u0111\u1ec3 c\u00f3 th\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao nh\u1ea5t th\u00ec b\u1ea1n c\u1ea7n ph\u1ea3i n\u1eb1m trong nh\u1eefng v\u1ecb tr\u00ed \u0111\u1eafc \u0111\u1ecba \u0111\u00f3.<\/span><\/p>\n

C\u00e1ch ch\u1ea1y qu\u1ea3ng c\u00e1o Google Adwords<\/span><\/strong><\/span><\/h2>\n

\u0110\u1ec3 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 Google Adwords, b\u1ea1n c\u1ea7n ph\u1ea3i \u0111\u0103ng k\u00fd m\u1ed9t t\u00e0i kho\u1ea3n Gmail. Qu\u1ea3ng c\u00e1o Google b\u1eaft \u0111\u1ea7u v\u1edbi vi\u1ec7c t\u1ea1o c\u00e1c chi\u1ebfn d\u1ecbch qua t\u00e0i kho\u1ea3n m\u00e0 b\u1ea1n v\u1eeba thi\u1ebft l\u1eadp. \u0110\u1ec3 l\u1ef1a ch\u1ecdn lo\u1ea1i chi\u1ebfn d\u1ecbch, c\u1ea7n ph\u1ea3i d\u1ef1a tr\u00ean m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o m\u00e0 b\u1ea1n \u0111\u1eb7t ra. C\u00f9ng tham kh\u1ea3o nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Google \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t.<\/span><\/p>\n

Qu\u1ea3ng c\u00e1o t\u1eeb kh\u00f3a Google<\/span><\/strong><\/span><\/h3>\n

M\u1eabu qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd xu\u1ea5t hi\u00ean tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google khi ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm qua c\u00e1c t\u1eeb kh\u00f3a. M\u1ee9c gi\u00e1 th\u1ea7u t\u1eeb kh\u00f3a, m\u1ee9c \u0111\u1ed9 li\u00ean quan c\u1ee7a t\u1eeb kh\u00f3a \u0111\u1ebfn n\u1ed9i dung qu\u1ea3ng c\u00e1o v\u00e0 trang \u0111\u00edch s\u1ebd quy\u1ebft \u0111\u1ecbnh th\u1ee9 h\u1ea1ng v\u00e0 v\u00ed tr\u00ed c\u1ee7a qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/span>
\n<\/span><\/p>\n

Qu\u1ea3ng c\u00e1o m\u1ea1ng hi\u1ec3n th\u1ecb<\/span><\/strong><\/span><\/h3>\n

Qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb tr\u00ean GDN (Google Display Network). H\u00ecnh th\u1ee9c n\u00e0y c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn t\u1edbi h\u01a1n 91% ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng internet t\u1ea1i Vi\u1ec7t Nam. GDN bao g\u1ed3m c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Google nh\u01b0 Youtube, Gmail, Blogger\u2026 c\u00e1c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng v\u00e0 h\u1ec7 th\u1ed1ng l\u00ean t\u1edbi h\u01a1n 2 tri\u1ec7u trang web l\u00e0 \u0111\u1ed1i t\u00e1c cung c\u1ea5p v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o c\u1ee7a Google.<\/span><\/p>\n

Xem th\u00eam:\u00a0<\/strong><\/span><\/p>\n

5 C\u00e1ch qu\u1ea3ng c\u00e1o website hi\u1ec7u qu\u1ea3 cho c\u00e1c doanh nghi\u1ec7p<\/a><\/div><\/span><\/p>\n

L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c \u0111\u0103ng qu\u1ea3ng c\u00e1o tr\u00ean Google<\/span><\/strong><\/span><\/h2>\n

\"l\u1ee3iL\u1ee3i \u00edch c\u1ee7a vi\u1ec7c \u0111\u0103ng qu\u1ea3ng c\u00e1o tr\u00ean Google<\/em><\/span><\/p>\n

Nh\u1eafm \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/span><\/strong><\/span><\/h3>\n

Qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb ngay v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean c\u1ee7a trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a t\u1eeb kh\u00f3a v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p. N\u00f3 c\u0169ng c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c trang m\u1ea1ng khi ng\u01b0\u1eddi d\u00f9ng l\u01b0\u1edbt web m\u1ed7i ng\u00e0y. D\u1ef1a v\u00e0o c\u00e1c t\u1eeb kh\u00f3a b\u1ea1n \u0111\u1eb7t ra v\u00e0 c\u00e1c ti\u00eau ch\u00ed h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau (v\u1ec1 khu v\u1ef1c, ng\u00f4n ng\u1eef, th\u1eddi \u0111i\u1ec3m\u2026) m\u00e0 th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o c\u1ee7a doanh nghi\u1ec7p s\u1ebd ti\u1ebfp c\u1eadn \u0111\u00fang v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.<\/span><\/p>\n

N\u00e2ng cao t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/span><\/strong><\/span><\/h3>\n

V\u1edbi \u01b0u \u0111i\u1ec3m nh\u1eafm \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, qu\u1ea3ng c\u00e1o Google Adwords gi\u00fap doanh nghi\u1ec7p n\u00e2ng cao t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u01a1n h\u00e0ng, t\u0103ng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn.<\/span><\/p>\n

T\u1ed1i \u01b0u chi ph\u00ed qu\u1ea3ng c\u00e1o<\/span><\/strong><\/span><\/h3>\n

B\u1ea1n ch\u1ec9 m\u1ea5t ti\u1ec1n khi kh\u00e1ch h\u00e0ng click v\u00e0o qu\u1ea3ng c\u00e1o. Ch\u00ednh v\u00ec v\u1eady, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 tin t\u01b0\u1edfng v\u00e0o hi\u1ec7u qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1eeb s\u1ed1 ti\u1ec1n \u0111\u00e3 b\u1ecf ra. Google c\u00f2n cho ph\u00e9p b\u1ea1n thay \u0111\u1ed5i ng\u00e2n s\u00e1ch, gi\u1edbi h\u1ea1n h\u1ea1n m\u1ee9c chi ph\u00ed qu\u1ea3ng c\u00e1o theo ng\u00e0y. V\u00ec v\u1eady, c\u1ea7n n\u1eafm \u0111\u01b0\u1ee3c chi ph\u00ed b\u1ea1n \u0111\u00e3 s\u1eed d\u1ee5ng \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh h\u1ee3p l\u00fd nh\u1ea5t.<\/span><\/p>\n

K\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ngay tr\u00ean web<\/span><\/strong><\/span><\/h3>\n

B\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng c\u00f3 li\u00ean quan tr\u00ean c\u00e1c trang web. M\u1ed9t lo\u1ea1t t\u00f9y ch\u1ecdn cho ph\u00e9p b\u1ea1n nh\u1eafm t\u1edbi m\u1ee5c ti\u00eau theo lo\u1ea1i trang web, \u0111\u1ed1i t\u01b0\u1ee3ng ho\u1eb7c ti\u1ebfp th\u1ecb l\u1ea1i v\u00e0o nh\u1eefng th\u1eddi \u0111i\u1ec3m v\u00e0 t\u1ea1i v\u1ecb tr\u00ed quan tr\u1ecdng.<\/span><\/p>\n

B\u00e1o c\u00e1o \u2013 th\u1ed1ng k\u00ea c\u1eadp nh\u1eadt ch\u00ednh x\u00e1c<\/span><\/strong><\/span><\/h3>\n

V\u1edbi h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o c\u1ee7a Google, b\u1ea1n s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng ch\u00ednh x\u00e1c v\u00e0 c\u1eadp nh\u1eadt li\u00ean t\u1ee5c. Google cung c\u1ea5p t\u1edbi tr\u00ean 50 lo\u1ea1i b\u00e1o c\u00e1o ch\u1ee9a \u0111\u1ea7y \u0111\u1ee7 c\u00e1c s\u1ed1 li\u1ec7u li\u00ean quan \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o. Bao g\u1ed3m: t\u1ed5ng th\u1ec3 chi\u1ec3n d\u1ecbch, cho \u0111\u1ebfn t\u1eebng nh\u00f3m qu\u1ea3ng c\u00e1o, t\u1eeb kh\u00f3a\u2026 \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng theo d\u00f5i s\u1ef1 bi\u1ebfn \u0111\u1ed9ng v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.<\/span><\/p>\n

Xem th\u00eam:<\/strong><\/span><\/p>\n

Nh\u1eefng \u0111i\u1ec1u c\u1ea7n bi\u1ebft v\u1ec1 qu\u1ea3ng c\u00e1o website tr\u00ean Google<\/a><\/div><\/span><\/p>\n

3 h\u00ecnh th\u1ee9c t\u00ednh ph\u00ed c\u1ee7a qu\u1ea3ng c\u00e1o Google Adwords<\/span><\/strong><\/span><\/h2>\n

CPC (Cost per Click)<\/span><\/strong><\/span><\/h3>\n

\"\u0111\u0103ngCPC – Cost per Click<\/em><\/span><\/p>\n

CPC \u2013 T\u00ednh ph\u00ed theo s\u1ed1 l\u1ea7n nh\u1ea5p chu\u1ed9t v\u00e0o m\u1eabu qu\u1ea3ng c\u00e1o. Google s\u1ebd thu m\u1ed9t kho\u1ea3n ph\u00ed nh\u1ea5t \u0111\u1ecbnh v\u1edbi m\u1ed7i l\u1ea7n nh\u1ea5p chu\u1ed9t v\u00e0o Google Ads c\u1ee7a b\u1ea1n.<\/span><\/p>\n

CPM (Cost per Miles)<\/span><\/strong><\/span><\/h3>\n

\"CPMCPM – Cost per Miles<\/em><\/span><\/p>\n

CPM \u2013 T\u00ednh ph\u00ed theo s\u1ed1 l\u1ea7n m\u1eabu qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb. Ng\u01b0\u1eddi d\u00f9ng qu\u1ea3ng c\u00e1o Google Adwords ph\u1ea3i tr\u1ea3 ph\u00ed cho m\u1ed7i 1000 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb tr\u00ean Google.<\/span><\/p>\n

CPA (Cost per Action)<\/span><\/strong><\/span><\/h3>\n

CPA \u2013 T\u00ednh ph\u00ed theo s\u1ed1 chuy\u1ec3n \u0111\u1ed5i ho\u1eb7c khi c\u00f3 ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 tr\u00ean website c\u1ee7a b\u1ea1n sau khi nh\u1ea5p chu\u1ed9t v\u00e0o m\u1eabu qu\u1ea3ng c\u00e1o. Ph\u00ed qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c t\u00ednh cho vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i khi ng\u01b0\u1eddi d\u00f9ng tho\u1ea3 m\u00e3n y\u00eau c\u1ea7u c\u1ee7a nh\u00e0 qu\u1ea3ng c\u00e1o v\u00e0 gi\u00fap doanh nghi\u1ec7p thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn.<\/span><\/p>\n

\"CPACPA – Cost per Action<\/em><\/span><\/p>\n

V\u1edbi nhi\u1ec1u l\u1ee3i \u00edch v\u00f4 c\u00f9ng h\u1ea5p d\u1eabn nh\u01b0 tr\u00ean, n\u1ebfu b\u1ea1n \u0111ang kinh doanh nh\u01b0ng doanh thu c\u1ee7a b\u1ea1n kh\u00f4ng t\u0103ng cao, ho\u1eb7c ho\u1ea1t \u0111\u1ed9ng kinh doanh kh\u00f4ng hi\u1ec7u qu\u1ea3, \u0111\u1eebng ng\u1ea7n ng\u1ea1i \u0111i\u1ec1u g\u00ec m\u00e0 h\u00e3y \u00e1p d\u1ee5ng ngay h\u00ecnh th\u1ee9c \u0111\u0103ng qu\u1ea3ng c\u00e1o tr\u00ean Google n\u00e0y \u0111\u1ec3 c\u1ea3i thi\u1ec7n doanh thu v\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p, b\u1ea1n nh\u00e9.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u0110\u0103ng qu\u1ea3ng c\u00e1o tr\u00ean Google hay Google Ads l\u00e0 m\u1ed9t d\u1ecbch v\u1ee5 th\u01b0\u01a1ng m\u1ea1i c\u1ee7a Google. Google Ads cho ph\u00e9p c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng mua nh\u1eefng qu\u1ea3ng c\u00e1o b\u1eb1ng ch\u1eef ho\u1eb7c b\u1eb1ng h\u00ecnh \u1ea3nh t\u1ea1i c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm ho\u1eb7c c\u00e1c trang web do \u0111\u1ed1i t\u00e1c Google Adsense cung c\u1ea5p. Hi\u1ec7n nay, nh\u1edd s\u1ef1 ph\u00e1t […]<\/p>\n","protected":false},"author":1,"featured_media":12050,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51],"tags":[337,364,154],"yoast_head":"\nH\u01b0\u1edbng d\u1eabn c\u00e1ch \u0111\u0103ng qu\u1ea3ng c\u00e1o tr\u00ean Google hi\u1ec7u qu\u1ea3<\/title>\n<meta name=\"description\" content=\"Hi\u1ec7n nay vi\u1ec7c d\u00f9ng Google search th\u00f4ng tin r\u1ea5t ph\u1ed5 bi\u1ebfn. 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