{"id":12142,"date":"2019-05-24T01:53:01","date_gmt":"2019-05-24T01:53:01","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=12142"},"modified":"2019-05-24T01:53:01","modified_gmt":"2019-05-24T01:53:01","slug":"nhung-chien-dich-truyen-thong-thuong-hieu-thanh-cong-nhat-2018","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/nhung-chien-dich-truyen-thong-thuong-hieu-thanh-cong-nhat-2018","title":{"rendered":"Nh\u1eefng chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng nh\u1ea5t 2018"},"content":{"rendered":"

M\u1ed9t chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng<\/strong> th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3 s\u1ebd gi\u00fap t\u00ean tu\u1ed5i c\u1ee7a c\u00f4ng ty kh\u00f4ng ch\u1ec9 gi\u1edbi l\u00e0 trong m\u1ed9t khu v\u1ef1c m\u00e0 c\u00f3 th\u1ec3 mang t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a m\u1ed9t qu\u1ed1c gia, th\u1eadm ch\u00ed l\u00e0 th\u1ebf gi\u1edbi. M\u1ed9t chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng c\u00f3 d\u1ea5u \u1ea5n s\u1ebd l\u00e0 m\u1ed9t s\u1ef1 b\u1ee9c ph\u00e1 c\u1ef1c l\u1edbn. V\u00ec th\u1ebf, h\u00f4m nay Adsplus.vn s\u1ebd gi\u1edbi thi\u1ec7u \u0111\u1ebfn b\u1ea1n Top nh\u1eefng chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng nh\u1ea5t 2018 tr\u00ean th\u1ebf gi\u1edbi. C\u00f9ng xem c\u00e1i t\u00ean n\u00e0o g\u00f3p m\u1eb7t v\u00e0o danh s\u00e1ch n\u00e0y nh\u00e9!<\/span><\/p>\n

\"chi\u1ebfn<\/p>\n

Nh\u1eefng chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng nh\u1ea5t 2018<\/em><\/p>\n

Nh\u1eefng chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng nh\u1ea5t 2018<\/b><\/span><\/h2>\n

Nike \u2013 \u2018Colin Kaepernick \u2013 Just Do It\u2019<\/b><\/span><\/h3>\n

C\u00e1i t\u00ean \u0111\u1ea7u ti\u00ean g\u00f3p m\u1eb7t v\u00e0o chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng th\u00e0nh c\u00f4ng nh\u1ea5t 2018 \u0111\u00f3 ch\u00ednh l\u00e0 Nike v\u1edbi chi\u1ebfn d\u1ecbch \u201c<\/span>Colin Kaepernick \u2013 Just Do It\u201d. <\/b><\/span><\/p>\n

Ban \u0111\u1ea7u chi\u1ebfn d\u1ecbch n\u00e0y g\u00e2y tranh c\u00e3i v\u00ec g\u00f3p m\u1eb7t v\u00e0o qu\u1ea3ng c\u00e1o \u0111\u00f3 l\u00e0 tuy\u1ec3n th\u1ee7 b\u00f3ng ch\u00e0y Colin Kaepernick. Kaepernick \u0111\u00e3 tr\u1edf th\u00e0nh nh\u00e2n v\u1eadt g\u00e2y chia r\u1ebd t\u1ea1i M\u1ef9 khi qu\u1ef3 g\u1ed1i h\u00e1t qu\u1ed1c ca \u0111\u1ec3 ph\u1ea3n \u0111\u1ed1i s\u1ef1 ph\u00e2n bi\u1ec7t ch\u1ee7ng t\u1ed9c. Nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 th\u1ea5y h\u00ecnh \u0111\u1ed9ng c\u1ee7a \u00f4ng thi\u1ebfu s\u1ef1 t\u00f4n tr\u1ecdng v\u1edbi \u0111\u1ea5t n\u01b0\u1edbc. \u0110i\u1ec1u n\u00e0y c\u0169ng l\u00e0m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn Nike khi h\u1ee3p t\u00e1c v\u1edbi tuy\u1ec3n th\u1ee7 n\u00e0y trong chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng.<\/span><\/p>\n

Song nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 \u1ee7ng h\u1ed9 h\u00e0nh \u0111\u1ed9ng c\u1ee7a Colin v\u00e0 cho r\u1eb1ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00ean c\u00f3 l\u1eadp tr\u01b0\u1eddng ch\u00ednh tr\u1ecb. H\u1ecd cho r\u1eb1ng chi\u1ebfn d\u1ecbch \u0111\u00e3 c\u00f3 nh\u1eefng t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn \u00fd ki\u1ebfn c\u1ee7a h\u1ecd v\u1ec1 Nike.<\/span><\/p>\n

Sau \u0111\u00f3 th\u00ec Nike \u0111\u00e3 ki\u00ean quy\u1ebft gi\u1eef v\u1eefng l\u1eadp tr\u01b0\u1eddng c\u1ee7a m\u00ecnh. Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Mark parker cho r\u1eb1ng c\u00f4ng ty r\u1ea5t t\u1ef1 h\u00e0o v\u1ec1 chi\u1ebfn d\u1ecbch. Trong \u0111\u00f3 \u0111\u00e3 c\u00f3 nhi\u1ec1u v\u1eadn \u0111\u1ed9ng vi\u00ean truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 \u1ee7ng h\u1ed9 nh\u01b0 Beckham Jr, Serena Williams, Shaquem Griffin hay Lacey Baker, Kaepernick. \u0110\u1ed3ng th\u1eddi \u00f4ng c\u0169ng tuy\u00ean b\u1ed1 r\u1eb1ng n\u00f3 \u0111\u00e3 th\u00fac \u0111\u1ea9y s\u1ef1 g\u1eafn k\u1ebft c\u1ee7a k\u1ef7 l\u1ee5c v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f9ng s\u1ef1 t\u0103ng tr\u01b0\u1edfng th\u1ef1c s\u1ef1 v\u1ec1 c\u1ea3 x\u00e3 h\u1ed9i v\u00e0 th\u01b0\u01a1ng m\u1ea1i.<\/span><\/p>\n

CALM \u2013 \u2018Project 84\u2019<\/b><\/span><\/h3>\n

\u0110\u1ec3 n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 c\u00e1c h\u00e0nh \u0111\u1ed9ng nam gi\u1edbi t\u1ef1 t\u1eed \u0111ang gia t\u0103ng t\u1ea1i Anh. T\u1ed5 ch\u1ee9c t\u1eeb thi\u1ec7n CALM \u0111\u00e3 \u0111\u01b0a ra chi\u1ebfn d\u1ecbch \u201cProject 84\u201d. H\u1ecd \u0111\u00e3 \u0111\u1eb7t 84 b\u1ee9c t\u01b0\u1ee3ng nam tr\u00ean \u0111\u1ec9nh studio ITV Morning v\u00e0 t\u00f2a nh\u00e0 South Bank \u0111\u1ec3 th\u1ec3 hi\u1ec7n th\u1ed1ng k\u00ea bi th\u1ea3m n\u00e0y.<\/span><\/p>\n

Ngh\u1ec7 thu\u1eadt s\u1eafp \u0111\u1eb7t m\u1ea1nh m\u1ebd c\u1ee7a ngh\u1ec7 s\u0129 \u0111\u01b0\u1eddng ph\u1ed1 Hoa K\u1ef3 \u00a0Mark Jenkins \u0111\u01b0\u1ee3c di\u1ec5n ra v\u00e0o m\u1ed9t tu\u1ea7n th\u00e1ng 3 n\u1eb1m trong chi\u1ebfn d\u1ecbch c\u1ee7a CALM. \u201cProject 84\u201d kh\u00f4ng ch\u1ec9 g\u1ee3i l\u00ean nh\u1eefng c\u1ea3m x\u00fac \u0111\u00e1ng kinh ng\u1ea1c \u1edf n\u01b0\u1edbc Anh m\u00e0 c\u00f2n gi\u00fap t\u0103ng nh\u1eefng ng\u01b0\u1eddi ti\u1ebfp c\u1eadn v\u1edbi CALM \u0111\u1ec3 \u0111\u01b0\u1ee3c gi\u00fap \u0111\u1ee1 l\u00ean t\u1edbi 34%. <\/span><\/p>\n

Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a CALM \u00a0cho bi\u1ebft chi\u1ebfn d\u1ecbch n\u00e0y \u0111\u00e3 nh\u1eadn r\u1ea5t nhi\u1ec1u ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c. Th\u00f4ng quan chi\u1ebfn d\u1ecbch \u0111\u00e3 c\u00f3 h\u00e0ng ng\u00e0n ng\u01b0\u1eddi t\u00ecm \u0111\u1ebfn nhau, l\u00ean ti\u1ebfng v\u00e0 ch\u1ed1ng l\u1ea1i v\u1ea5n n\u1ea1n t\u1ef1 t\u1eed.<\/span><\/p>\n

\"chi\u1ebfn<\/p>\n

Chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng Project 84<\/em><\/p>\n

Cu\u1ed9c chi\u1ebfn ch\u1ed1ng l\u1ea1i r\u00e1c th\u1ea3i nh\u1ef1a<\/b><\/span><\/h3>\n

N\u0103m 2018 \u0111\u01b0\u1ee3c coi l\u00e0 \u0111\u1ec9nh cao c\u1ee7a c\u00e1c cu\u1ed9c chi\u1ebfn ch\u1ed1ng l\u1ea1i r\u00e1c th\u1ea3i nh\u1ef1a nh\u1edd t\u00e0i li\u1ec7u Blue Planet II c\u1ee7a David Attenborough.<\/span><\/p>\n

K\u1ebft qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u00e0 nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 r\u00e1c th\u1ea3i nh\u1ef1a. S\u1ef1 kh\u1ea9n c\u1ea5p v\u1ec1 vi\u1ec7c ch\u1ed1ng l\u1ea1i r\u00e1c th\u1ea3i nh\u1ef1a s\u1ebd \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd \u0111\u1ebfn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u1ecf tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/span><\/p>\n

\u0110i \u0111\u1ea7u cho c\u00e1c chi\u1ebfn d\u1ecbch n\u00e0y c\u00f3 th\u1ec3 k\u1ec3 nh\u01b0 Adidas \u0111\u00e3 t\u1ea1o ra nh\u1eefng chi\u1ebfc \u00e1o b\u00f3ng \u0111\u00e1 trong Ng\u00e0y Tr\u00e1i \u0111\u1ea5t \u0111\u01b0\u1ee3c l\u00e0m t\u1eeb r\u00e1c th\u1ea3i \u0111\u1ea1i d\u01b0\u01a1ng b\u1eb1ng nh\u1ef1a. Coca Cola \u0111\u00e3 \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c \u201cTh\u1ebf gi\u1edbi ch\u1ed1ng l\u00e3ng ph\u00ed\u201d; h\u1ee9a h\u1eb9n t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 100% bao b\u00ec th\u01b0\u01a1ng hi\u1ec7u s\u1ebd \u0111\u01b0\u1ee3c thu gom v\u00e0 t\u00e1i ch\u1ebf v\u00e0o n\u0103m 2030. Evian c\u0169ng tham gia chi\u1ebfn d\u1ecbch v\u1edbi vi\u1ec7c t\u1ef1 \u0111\u1eb7t m\u1ee5c ti\u00eau cho ph\u01b0\u01a1ng ph\u00e1p s\u1eed d\u1ee5ng nh\u1ef1a t\u00e1i ch\u1ebf 100% cho t\u1edbi n\u0103m 2025.<\/span><\/p>\n

Billie \u2013 \u2018Project Body Hair\u2019<\/b><\/span><\/h3>\n

Qu\u00e1 nh\u00e0m ch\u00e1n v\u1edbi vi\u1ec7c ch\u1ec9 hi\u1ec3n th\u1ecb c\u00e1c qu\u1ea3ng c\u00e1o dao c\u1ea1o cho \u0111\u00f4i ch\u00e2n m\u1ecbn m\u00e0ng kh\u00f4ng c\u00f3 l\u00f4ng. N\u0103m 2018 Billie tuy\u00ean b\u1ed1 l\u00e0 th\u01b0\u01a1ng hi\u1ec7u dao c\u1ea1o r\u00e2u ph\u1ee5 n\u1eef \u0111\u1ea7u ti\u00ean cho th\u1ea5y nh\u1eefng s\u1ee3i l\u00f4ng th\u1eadt. Billie \u0111\u00e3 ti\u1ebfn h\u00e0nh cho ra m\u1eaft chi\u1ebfn d\u1ecbch \u00a0Project Body Hair v\u00e0o m\u00f9a h\u00e8: m\u1ed9t l\u1ec5 k\u1ef7 ni\u1ec7m cho nh\u1eefng s\u1ee3i l\u00f4ng tr\u00ean c\u01a1 th\u1ec3 ng\u01b0\u1eddi ph\u1ee5 n\u1eef.<\/span><\/p>\n

Project Body Hair kh\u00f4ng ph\u1ea3i l\u00e0 chi\u1ebfn d\u1ecbch ch\u1ed1ng c\u1ea1o r\u00e2u \u1edf ph\u1ee5 n\u1eef; m\u00e0 l\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch ch\u1ed1ng l\u1ea1i c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn qu\u1ea3ng b\u00e1 ch\u00e2n dung phi th\u1ef1c t\u1ebf c\u1ee7a ng\u01b0\u1eddi ph\u1ee5 n\u1eef r\u1eb1ng h\u1ecd kh\u00f4ng c\u00f3 l\u00f4ng tr\u00ean c\u01a1 th\u1ec3. C\u00e1ch mi\u00eau t\u1ea3 ch\u00e2n th\u1ef1c n\u00e0y \u0111\u00e3 khi\u1ebfn chi\u1ebfn d\u1ecbch tr\u1edf th\u00e0nh chi\u1ebfn d\u1ecbch th\u00e0nh truy\u1ec1n th\u00f4ng tuy\u1ec7t v\u1eddi nh\u1ea5t n\u0103m 2018.<\/span><\/p>\n

Lloyds Bank \u2013 \u2018#GetTheInsideOut\u2019<\/b><\/span><\/h3>\n

Trong m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t cho th\u1ea5y r\u1eb1ng c\u1ee9 4 ng\u01b0\u1eddi l\u1ea1i c\u00f3 m\u1ed9t ng\u01b0\u1eddi b\u1ecb v\u1ea5n \u0111\u1ec1 v\u1ec1 s\u1ee9c kh\u1ecfe v\u00e0 t\u00e2m th\u1ea7n. V\u00e0 vi\u1ec7c h\u1ecd n\u00f3i ra s\u1ebd b\u1ecb k\u1ef3 th\u1ecb, nh\u01b0ng n\u1ebfu x\u00f3a b\u1ecf k\u1ef3 th\u1ecb th\u00ec h\u1ecd ph\u1ea3i im l\u1eb7ng. V\u00ec th\u1ebf m\u00e0 chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng<\/em> Lloyds Bank Good \u201c#GetTheInsideOut\u201d ra \u0111\u1eddi v\u00e0o n\u0103m 2018.<\/span><\/p>\n

Chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi adam & eveDDB, tr\u00ecnh chi\u1ebfu m\u1ed9t lo\u1ea1t c\u00e1c g\u01b0\u01a1ng m\u1eb7t n\u1ed5i ti\u1ebfng bao g\u1ed3m Gi\u00e1o s\u01b0 Green; Jeremy Paxman; Rachel Riley v\u00e0 Alex Brooker; c\u0169ng nh\u01b0 c\u00e1c th\u00e0nh vi\u00ean c\u1ee7a c\u00f4ng ch\u00fang v\u00e0 nh\u00e2n vi\u00ean Lloyds.<\/span><\/p>\n

\"chi\u1ebfn<\/p>\n

Chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng GetTheInsideOut<\/em><\/p>\n

Ngo\u00e0i qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh; Lloyds khuy\u1ebfn kh\u00edch m\u1ecdi ng\u01b0\u1eddi h\u00e3y n\u00f3i chuy\u1ec7n v\u1edbi nhau tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i b\u1eb1ng c\u00e1ch chia s\u1ebb h\u00ecnh \u1ea3nh h\u1ecd \u0111eo m\u1ed9t t\u1edd gi\u1ea5y d\u00ednh tr\u00ean tr\u00e1ng v\u1edbi hashtag #GetTheInsideOut. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 truy\u1ec1n b\u00e1 th\u00f4ng \u0111i\u1ec7p t\u1ed1t h\u01a1n nhi\u1ec1u. \u00a0<\/span><\/p>\n

Chi\u1ebfn d\u1ecbch n\u00e0y l\u00e0 m\u1ed9t ph\u1ea7n trong m\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c c\u1ee7a Lloyds v\u1edbi Mental Health UK; c\u00f4ng ty \u0111\u00e3 h\u1ee3p t\u00e1c t\u1eeb \u0111\u1ea7u n\u0103m 2017. Sau chi\u1ebfn d\u1ecbch, l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web c\u1ee7a Mental Health UK t\u0103ng 256% trong su\u1ed1t th\u1eddi gian chi\u1ebfn d\u1ecbch.<\/span><\/p>\n

\u0110\u00f3 l\u00e0 Top nh\u1eefng chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng th\u00e0nh c\u00f4ng nh\u1ea5t n\u0103m 2018. B\u1ea1n c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o nh\u1eefng c\u1ea3m h\u1ee9ng m\u00e0 chi\u1ebfn d\u1ecbch truy\u1ec1n t\u1ea3i m\u00e0 t\u00ecm ki\u1ebfm cho m\u00ecnh m\u1ed9t v\u00e0i \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o cho ch\u00ednh doanh nghi\u1ec7p c\u1ee7a m\u00ecnh ngay n\u00e0o!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

M\u1ed9t chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3 s\u1ebd gi\u00fap t\u00ean tu\u1ed5i c\u1ee7a c\u00f4ng ty kh\u00f4ng ch\u1ec9 gi\u1edbi l\u00e0 trong m\u1ed9t khu v\u1ef1c m\u00e0 c\u00f3 th\u1ec3 mang t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a m\u1ed9t qu\u1ed1c gia, th\u1eadm ch\u00ed l\u00e0 th\u1ebf gi\u1edbi. M\u1ed9t chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng c\u00f3 d\u1ea5u \u1ea5n s\u1ebd l\u00e0 m\u1ed9t s\u1ef1 b\u1ee9c ph\u00e1 c\u1ef1c […]<\/p>\n","protected":false},"author":1,"featured_media":12144,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[55],"tags":[],"yoast_head":"\nNh\u1eefng chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng nh\u1ea5t 2018<\/title>\n<meta name=\"description\" content=\"Nh\u1eefng chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng nh\u1ea5t n\u0103m 2018 \u0111\u00e3 mang v\u1ec1 cho c\u00e1c c\u00f4ng ty m\u1ee9c l\u1ee3i nhu\u1eadn kh\u1ed5ng l\u1ed3 v\u00e0 c\u00f3 m\u1ee9c lan truy\u1ec1n c\u1ef1c t\u1ed1t\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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