{"id":12186,"date":"2019-06-06T16:01:53","date_gmt":"2019-06-06T16:01:53","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=12186"},"modified":"2019-06-06T16:25:29","modified_gmt":"2019-06-06T16:25:29","slug":"nam-bat-cac-xu-huong-influencer-marketing-viet-nam-nam-2019","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/nam-bat-cac-xu-huong-influencer-marketing-viet-nam-nam-2019","title":{"rendered":"N\u1eafm b\u1eaft c\u00e1c xu h\u01b0\u1edbng Influencer Marketing Vi\u1ec7t Nam n\u0103m 2019"},"content":{"rendered":"

Influencer marketing l\u00e0 ph\u01b0\u01a1ng th\u1ee9c h\u1ee3p t\u00e1c gi\u1eefa nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u1ed9t nh\u00f3m ng\u01b0\u1eddi theo d\u00f5i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 h\u1ecd qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Influencer marketing Vi\u1ec7t Nam<\/strong> \u0111ang ph\u00e1t tri\u1ec3n r\u1ea5t m\u1ea1nh m\u1ebd; do \u0111\u00f3 \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1t h\u00ecnh th\u1ee9c n\u00e0y c\u00e1c marketer c\u1ea7n n\u1eafm b\u1eaft th\u1eadt nhanh nh\u1eefng xu h\u01b0\u1edbng ch\u1ee7 \u0111\u1ea1o n\u0103m 2019 n\u00e0y!<\/span><\/p>\n

\"influencer<\/p>\n

N\u1eafm b\u1eaft c\u00e1c xu h\u01b0\u1edbng Influencer Marketing Vi\u1ec7t Nam n\u0103m 2019<\/em><\/p>\n

C\u00e1c xu h\u01b0\u1edbng Influencer Marketing Vi\u1ec7t Nam n\u0103m 2019<\/b><\/span><\/h2>\n

Influencers l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng trong m\u1ed9t l\u0129nh v\u1ef1c n\u00e0o \u0111\u00f3. C\u00e1c Influencers c\u00f3 th\u1ec3 l\u00e0 Vlogger, Blogger, nh\u00e0 b\u00e1o, doanh nh\u00e2n, th\u1eadm ch\u00ed l\u00e0 b\u1ea5t c\u1ee9 c\u00e1 nh\u00e2n n\u00e0o c\u0169ng \u0111\u1ec1u c\u00f3 kh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n th\u00e0nh Influencers.<\/span><\/p>\n

Xem th\u00eam: Nh\u1eefng m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0o \u0111ang ph\u1ed5 bi\u1ebfn nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam?<\/span><\/a><\/strong><\/p>\n

Influencer Marketing Vi\u1ec7t Nam tr\u00ean Instagram ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n<\/b><\/span><\/h3>\n

Kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi Instagram g\u00f3p m\u1eb7t v\u00e0o danh s\u00e1ch xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n n\u0103m nay c\u1ee7a Influencer. Kh\u00f4ng ch\u1ec9 ri\u00eang g\u00ec th\u1ebf gi\u1edbi, t\u1ea1i Vi\u1ec7t Nam s\u1ed1 ng\u01b0\u1eddi s\u1eed d\u1ee5ng Instagram \u0111ang gia t\u0103ng r\u1ea5t nhanh ch\u00f3ng. <\/span><\/p>\n

V\u1edbi h\u01a1n 4 t\u1ef7 l\u01b0\u1ee3t likes m\u1ed7i ng\u00e0y v\u00e0 l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c trung b\u00ecnh cho m\u1ed7i b\u00e0i post t\u1ed1t h\u01a1n 23% so v\u1edbi facebook; Instagram \u0111ang l\u00e0 mi\u1ebfng b\u00e1nh b\u00e9o b\u1edf cho c\u1ea3 c\u00e1c Influencer Vi\u1ec7t Nam l\u1eabn c\u00e1c doanh nghi\u1ec7p. <\/span><\/p>\n

N\u00f3i c\u00e1ch kh\u00e1c, ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a Influencer Marketing Vi\u1ec7t Nam \u0111\u00e3 t\u0103ng d\u1ea7n theo s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a Instagram. 93% chi\u1ebfn d\u1ecbch Influencer Marketing v\u00e0o n\u0103m ngo\u00e1i \u0111\u1ec1u c\u00f3 s\u1eed d\u1ee5ng Instagram. Con s\u1ed1 n\u00e0y g\u1ea5p \u0111\u00f4i Facebook v\u00e0 c\u1ea3 Youtube, theo COO c\u1ee7a \u00a0CreatorIQ, Tim Sovay.<\/span><\/p>\n

T\u1eadp trung v\u00e0o c\u00e1c Micro influencer<\/b><\/span><\/h3>\n

Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u v\u1eabn th\u01b0\u1eddng c\u00f3 suy ngh\u0129 l\u00e0 l\u1ef1a ch\u1ecdn m\u1ed9t Celebrity (ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng) s\u1ebd \u0111em v\u1ec1 hi\u1ec7u qu\u1ea3 nhi\u1ec1u h\u01a1n. Tuy nhi\u00ean s\u1ef1 th\u1eadt \u0111ang ch\u1ee9ng minh r\u1eb1ng Micro influencer m\u1edbi ch\u00ednh l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng t\u1ed1t h\u01a1n \u0111\u1ebfn ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a h\u1ecd.<\/span><\/p>\n

Micro influencer l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 s\u1ed1 l\u01b0\u1ee3ng theo d\u00f5i t\u1eeb 10.000 \u0111\u1ebfn 100.000. H\u1ecd c\u00f3 nh\u1eefng th\u00f3i quen \u0111\u0103ng n\u1ed9i dung li\u00ean quan \u0111\u1ebfn s\u1edf th\u00edch, chuy\u00ean m\u00f4n, kinh nghi\u1ec7m s\u1ed1ng c\u1ee7a m\u00ecnh l\u00ean k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i.<\/span><\/p>\n

\"influencer<\/p>\n

N\u1eafm b\u1eaft c\u00e1c xu h\u01b0\u1edbng Influencer Marketing Vi\u1ec7t Nam n\u0103m 2019<\/em><\/p>\n

Micro influencer th\u01b0\u1eddng c\u00f3 t\u1ef7 l\u1ec7 l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c cao h\u01a1n so v\u1edbi c\u00e1c t\u00e0i kho\u1ea3n c\u00f3 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i cao h\u01a1n. \u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c h\u1ecd c\u00f3 s\u1ef1 k\u1ebft n\u1ed1i t\u1ed1t h\u01a1n v\u1edbi ng\u01b0\u1eddi d\u00f9ng theo d\u00f5i h\u1ecd. <\/span><\/p>\n

Theo kh\u1ea3o s\u00e1t th\u00ec t\u1ef7 l\u1ec7 l\u01b0\u1ee3t th\u00edch c\u1ee7a Micro influencer kho\u1ea3n 8%. Trong khi con s\u1ed1 n\u00e0y \u1edf Celebrity ch\u1ec9 c\u00f3 2%. \u0110\u1eb7c \u0111i\u1ec3m n\u00e0y r\u1ea5t c\u00f3 gi\u00e1 tr\u1ecb khi b\u1ea1n xem x\u00e9t m\u1ee9c \u0111\u1ed9 g\u1eafn k\u1ebft c\u1ee7a gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

\u0110\u1ed3ng th\u1eddi, v\u1edbi m\u1ee9c chi ph\u00ed d\u1ec5 ch\u1ecbu h\u01a1n so v\u1edbi Celebrity, c\u1ed9ng v\u1edbi vi\u1ec7c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 nh\u1eafm t\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c h\u01a1n. Ch\u00ednh v\u00ec th\u1ebf m\u00e0 Micro influencer tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ed1i \u01b0u nh\u1ea5t cho nh\u00e3n hi\u1ec7u trung b\u00ecnh v\u00e0 nh\u1ecf cho chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh.<\/span><\/p>\n

Video marketing v\u1edbi influencer s\u1ebd ph\u1ed5 bi\u1ebfn h\u01a1n<\/b><\/span><\/h3>\n

T\u1ea1i n\u0103m 2018, xu h\u01b0\u1edbng n\u1ed9i dung qu\u1ea3ng c\u00e1o d\u1ea1ng video ch\u01b0a h\u1ec1 c\u00f3 d\u1ea5u hi\u1ec7u h\u1ea1 nhi\u1ec7t m\u00e0 c\u00f2n d\u1ef1 b\u00e1o cho m\u1ed9t n\u0103m 2019 \u0111\u1ea7y ph\u00e1t tri\u1ec3n tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. Theo t\u1edd b\u00e1o Micro influencer, qu\u1ea3ng c\u00e1o d\u1ea1ng video mang \u0111\u1ebfn hi\u1ec7u qu\u1ea3 g\u1ea5p \u0111\u00f4i trong vi\u1ec7c t\u0103ng doanh s\u1ed1. H\u01a1n n\u1eefa, nhi\u1ec1u b\u00e1o c\u00e1o cho th\u1ea5y r\u1eb1ng nh\u1eefng ng\u01b0\u1eddi hay xem video c\u00f3 xu h\u01b0\u1edbng mua s\u1eafm t\u00edch c\u1ef1c h\u01a1n.<\/span><\/p>\n

C\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i nh\u1eadn th\u1ee9c r\u00f5 r\u00e0ng r\u1eb1ng xu h\u01b0\u1edbng n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c ti\u1ebfp t\u1ee5c \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c video m\u1edbi. C\u1ee5 th\u1ec3 Instagram c\u1ea3i ti\u1ebfn ti\u1ebfn cho t\u00ednh n\u0103ng Stories. Facebook tri\u1ec3n khi to\u00e0n c\u1ea7u t\u00ednh n\u0103ng Watch, k\u00eanh video d\u00e0nh cho t\u1ea5t c\u1ea3 c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung v\u00e0 nh\u00e0 xu\u1ea5t b\u1ea3n. M\u1ee5c \u0111\u00edch ch\u00ednh l\u00e0 t\u00ecm \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1n gi\u1ea3, x\u00e2y d\u1ef1ng m\u1ed9t c\u1ed9ng \u0111\u1ed3ng l\u1edbn ng\u01b0\u1eddi h\u00e2m m\u1ed9 cu\u1ed3ng nhi\u1ec7t; ph\u1ee5c v\u1ee5 cho vi\u1ec7c ki\u1ebfm ti\u1ec1n cho c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd.<\/span><\/p>\n

Ti\u1ebfp t\u1ee5c xu h\u01b0\u1edbng n\u00e0y, n\u0103m 2019 s\u1ebd d\u1ef1 b\u00e1o ti\u1ebfp t\u1ee5c cu\u1ed9c \u0111ua kh\u1ed1c li\u1ec7t nh\u1ea5t v\u1edbi live video; video 360; vlog. B\u00ean c\u1ea1nh \u0111\u00f3 c\u00f2n l\u00e0 s\u1ef1 lan t\u1ecfa v\u00e0 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a m\u1ed9t \u1ee9ng d\u1ee5ng m\u1edbi x\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam c\u00e1ch \u0111\u00e2y kh\u00f4ng l\u00e2u – Tik Tok. <\/span><\/p>\n

Theo Sensor Tower, th\u00ec doanh thu c\u1ee7a Tik Tok \u0111\u00e3 gia t\u0103ng g\u1ea5p 3 l\u1ea7n trong v\u00f2ng m\u1ed9t n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 gi\u00fap \u1ee9ng d\u1ee5ng ng\u00e0y c\u00e0ng nhi\u1ec1u n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb th\u00f4ng qua qu\u1ea3ng c\u00e1o \u0111\u1ec3 thu h\u00fat nh\u1eefng ng\u01b0\u1eddi d\u00f9ng t\u1eeb c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c; v\u01b0\u01a1n l\u00ean v\u1ecb tr\u00ed m\u1ea1ng x\u00e3 h\u1ed9i l\u1edbn nh\u1ea5t to\u00e0n c\u1ea7u.<\/span><\/p>\n

\"influencer<\/p>\n

N\u1eafm b\u1eaft c\u00e1c xu h\u01b0\u1edbng Influencer Marketing Vi\u1ec7t Nam n\u0103m 2019<\/em><\/p>\n

H\u1ee3p t\u00e1c l\u00e2u d\u00e0i<\/b><\/span><\/h3>\n

Khi c\u00e1c c\u00f4ng ty v\u00e0 agency hi\u1ec3u r\u00f5 h\u01a1n c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a influencer marketing Vi\u1ec7t Nam<\/em>; th\u00ec h\u1ecd c\u0169ng \u0111\u00e3 b\u1eaft \u0111\u1ea7u t\u00ecm ki\u1ebfm c\u00e1c m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i h\u01a1n. V\u1ec1 ph\u00eda influencer c\u0169ng mu\u1ed1n \u0111i\u1ec1u \u0111\u00f3 n\u1ebfu s\u1ef1 h\u1ee3p t\u00e1c \u0111em l\u1ea1i l\u1ee3i \u00edch cho c\u1ea3 2.<\/span><\/p>\n

B\u1eb1ng c\u00e1ch n\u00e0y, c\u00e1c influencer c\u00f3 th\u1ec3 t\u1ef1 do truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p nh\u1ea5t qu\u00e1n v\u00e0 gia t\u0103ng l\u01b0\u1ee3ng ng\u01b0\u1eddi h\u00e2m m\u1ed9 c\u1ee7a m\u00ecnh g\u1eafn b\u00f3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. B\u1edfi ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u t\u00ecm ki\u1ebfm influencer \u0111\u1ec3 h\u1ee3p t\u00e1c \u0111\u1ea1i di\u1ec7n l\u00e2u d\u00e0i c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi; ho\u1eb7c gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u m\u1edbi ho\u00e0n to\u00e0n b\u1eb1ng c\u00e1ch m\u1eddi h\u1ecd l\u00e0m \u0111\u1ea1i di\u1ec7n c\u1ee7a c\u00f4ng ty.<\/span><\/p>\n

Influencer Marketing Vi\u1ec7t Nam \u0111ang \u1edf t\u1ea1i th\u1eddi k\u1ef3 \u0111\u1ec9nh cao, khi m\u00e0 tr\u00ean tay m\u1ed7i ng\u01b0\u1eddi \u0111\u1ec1u l\u00e0 m\u1ed9t chi\u1ebfc Smartphone c\u00f9ng r\u1ea5t nhi\u1ec1u m\u1ea1ng x\u00e3 h\u1ed9i. Do \u0111\u00f3 doanh nghi\u1ec7p b\u1ea1n h\u00e3y n\u00ean c\u00e2n nh\u1eafc h\u00ecnh th\u1ee9c marketing \u0111\u1ea7y hi\u1ec7u qu\u1ea3 n\u00e0y!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Influencer marketing l\u00e0 ph\u01b0\u01a1ng th\u1ee9c h\u1ee3p t\u00e1c gi\u1eefa nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u1ed9t nh\u00f3m ng\u01b0\u1eddi theo d\u00f5i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 h\u1ecd qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Influencer marketing Vi\u1ec7t Nam \u0111ang ph\u00e1t tri\u1ec3n r\u1ea5t m\u1ea1nh m\u1ebd; do \u0111\u00f3 \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1t h\u00ecnh th\u1ee9c […]<\/p>\n","protected":false},"author":1,"featured_media":12187,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[105],"tags":[],"yoast_head":"\nN\u1eafm b\u1eaft c\u00e1c xu h\u01b0\u1edbng Influencer Marketing Vi\u1ec7t Nam n\u0103m 2019<\/title>\n<meta name=\"description\" content=\"Xu h\u01b0\u1edbng Influencer Marketing Vi\u1ec7t Nam n\u0103m 2019 s\u1ebd ti\u1ebfp n\u1ed1i cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c h\u00ecnh th\u1ee9c ph\u00e1t tri\u1ec3n \u0111\u1ec9nh cao trong n\u0103m 2018\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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