{"id":12237,"date":"2019-06-22T02:49:59","date_gmt":"2019-06-22T02:49:59","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=12237"},"modified":"2019-06-22T02:49:59","modified_gmt":"2019-06-22T02:49:59","slug":"suc-manh-cua-video-quang-cao-tren-youtube-ve-nganh-du-lich","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/suc-manh-cua-video-quang-cao-tren-youtube-ve-nganh-du-lich","title":{"rendered":"S\u1ee9c m\u1ea1nh c\u1ee7a video qu\u1ea3ng c\u00e1o tr\u00ean Youtube v\u1ec1 ng\u00e0nh du l\u1ecbch"},"content":{"rendered":"

Du l\u1ecbch ch\u00ednh l\u00e0 t\u1eadp h\u1ee3p c\u1ee7a nh\u1eefng tr\u1ea3i nghi\u1ec7m. Ch\u00fang kh\u00f4ng gi\u1ed1ng nh\u01b0 khi b\u1ea1n mu\u1ed1n b\u00e1n m\u1ed9t chi\u1ebfc \u00f4 t\u00f4 hay nh\u1eabn kim c\u01b0\u01a1ng, c\u00e1c h\u00e3ng qu\u1ea3ng c\u00e1o du l\u1ecbch kh\u00f4ng ch\u1ec9 qu\u1ea3ng b\u00e1 v\u1ec1 m\u1ed9t \u0111\u1ed3 v\u1eadt, h\u1ecd b\u00e1n c\u1ea3 m\u1ed9t kh\u00f4ng gian m\u1edbi m\u1ebb v\u1edbi nh\u1eefng tr\u1ea3i nghi\u1ec7m k\u1ef3 th\u00fa. Ch\u00ednh b\u1edfi v\u1eady video qu\u1ea3ng c\u00e1o Youtube ng\u00e0nh du l\u1ecbch \u0111\u01b0\u1ee3c xem nh\u01b0 c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o quy\u1ec1n l\u1ef1c trong l\u0129nh v\u1ef1c marketing n\u00e0y.<\/b><\/p>\n

Con s\u1ed1 th\u1ed1ng k\u00ea v\u1ec1 qu\u1ea3ng c\u00e1o Youtube ng\u00e0nh du l\u1ecbch<\/strong><\/h2>\n

Th\u1ef1c v\u1eady, trong m\u1ed9c cu\u1ed9c kh\u1ea3o s\u00e1t c\u1ee7a Google n\u0103m 2014, c\u00f3 t\u1edbi 66% ng\u01b0\u1eddi cho bi\u1ebft h\u1ecd \u0111\u00e3 xem video qu\u1ea3ng c\u00e1o v\u1ec1 du l\u1ecbch v\u00e0 ngh\u0129 t\u1edbi vi\u1ec7c mu\u1ed1n t\u1edbi \u0111\u00f3 ngay l\u1eadp t\u1ee9c. 64% s\u1ed1 ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t mu\u1ed1n ch\u1ecdn \u0111i\u1ec3m c\u00f3 nh\u1eefng h\u00ecnh \u1ea3nh nh\u01b0 trong video du l\u1ecbch m\u00f4 t\u1ea3 v\u00e0 57 % ng\u01b0\u1eddi mu\u1ed1n t\u00ecm ki\u1ebfm video tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh \u0111i\u1ec3m \u0111\u1ebfn trong chuy\u1ebfn du l\u1ecbch c\u1ee7a m\u00ecnh.<\/span><\/p>\n

\"quang<\/p>\n

Con s\u1ed1 th\u1ed1ng k\u00ea qu\u1ea3ng c\u00e1o Youtube ng\u00e0nh du l\u1ecbch<\/em><\/p>\n

B\u00e1o c\u00e1o c\u0169ng cho th\u1ea5y r\u1eb1ng, nh\u1eefng v\u1ecb kh\u00e1ch s\u1ebd t\u00ecm hi\u1ec3u h\u00e0ng lo\u1ea1t c\u00e1c video chuy\u00ean nghi\u1ec7p c\u0169ng nh\u01b0 video c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u00f3ng g\u00f3p \u0111\u1ec3 l\u1ef1a ch\u1ecdn \u0111i\u1ec3m \u0111\u1ebfn c\u1ee7a m\u00ecnh. Trong \u0111\u00f3 s\u1ed1 video \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u1ea5t th\u01b0\u1eddng l\u00e0 t\u1eeb c\u00e1c ng\u00e0nh qu\u1ea3ng c\u00e1o du l\u1ecbch v\u1ec1 kh\u00e1ch s\u1ea1n, bi\u1ec3n hay qu\u1ea3ng c\u00e1o c\u1ee7a h\u00e3ng h\u00e0ng kh\u00f4ng. <\/span>Kh\u00f4ng c\u00f2n nghi ng\u1edd g\u00ec n\u1eefa, s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o Youtube ng\u00e0nh du l\u1ecbch th\u1ef1c s\u1ef1 \u0111em l\u1ea1i nh\u1eefng t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd v\u00e0o nh\u1eefng ng\u01b0\u1eddi \u0111ang mong mu\u1ed1n m\u1ed9t chuy\u1ebfn \u0111i th\u1ef1c s\u1ef1.<\/span><\/p>\n

Qu\u1ea3ng c\u00e1o Youtube ng\u00e0nh du l\u1ecbch l\u00e0 nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng \u0111ang mong \u0111\u1ee3i<\/strong><\/h2>\n

Theo Cisco v\u00e0o n\u0103m 2017, video s\u1ebd chi\u1ebfm t\u1ea5t c\u1ea3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp Internet c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. N\u1ed9i dung du l\u1ecbch b\u1eb1ng video c\u0169ng \u0111\u01b0\u1ee3c lan truy\u1ec1n r\u1ed9ng r\u00e3i \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi chia s\u1ebb kinh nghi\u1ec7m \u0111\u1ed3ng th\u1eddi t\u00ecm ki\u1ebfm ngu\u1ed3n c\u1ea3m h\u1ee9ng cho chuy\u1ebfn \u0111i ti\u1ebfp theo c\u1ee7a h\u1ecd.<\/span><\/p>\n

\"qu\u1ea3ng<\/p>\n

Video s\u1ebd chi\u1ebfm t\u1ea5t c\u1ea3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp Internet<\/em><\/p>\n

Xem th\u00eam:<\/p>\n

Qu\u1ea3ng c\u00e1o Youtube v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o ph\u1ed5 bi\u1ebfn<\/a><\/div>\n

H\u00e0ng th\u00e1ng, h\u01a1n m\u1ed9t t\u1ef7 ng\u01b0\u1eddi truy c\u1eadp Youtube \u0111\u1ec3 xem h\u01a1n s\u00e1u t\u1ef7 gi\u1edd video, \u0111i\u1ec1u n\u00e0y l\u00e0m cho Youtube tr\u1edf th\u00e0nh n\u01a1i l\u00fd t\u01b0\u1edfng \u0111\u1ec3 c\u00e1c kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi nh\u1eefng video mang n\u1ed9i dung du l\u1ecbch. V\u00e0 nh\u01b0 \u0111\u00e3 n\u00f3i \u1edf tr\u00ean, cu\u1ed9c nghi\u00ean c\u1ee9u c\u1ee7a Google \u0111\u00e3 cho th\u1ea5y g\u1ea7n 2\/3 s\u1ed1 ng\u01b0\u1eddi xem c\u00e1c video du l\u1ecbch tr\u1ef1c tuy\u1ebfn \u0111\u00e3 ngh\u0129 \u0111\u1ebfn chuy\u1ebfn \u0111i tuy\u1ec7t v\u1eddi c\u1ee7a m\u00ecnh trong th\u1eddi gian s\u1eafp t\u1edbi.<\/span><\/p>\n

Theo d\u1eef li\u1ec7u tr\u00ean Youtube v\u00e0o n\u0103m 2014, du kh\u00e1ch \u0111ang d\u00e0nh nhi\u1ec1u th\u1eddi gian xem video du l\u1ecbch tr\u1ef1c tuy\u1ebfn h\u01a1n bao gi\u1edd h\u1ebft, l\u01b0\u1ee3t xem v\u1ec1 n\u1ed9i dung n\u00e0y t\u0103m 118 % so v\u1edbi n\u0103m ngo\u00e1i. H\u1ecd c\u00f2n s\u1eed d\u1ee5ng c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u1ec3 t\u1eadn h\u01b0\u1edfng video du l\u1ecbch m\u1ecdi l\u00fac m\u1ecdi n\u01a1i. \u00a0Ch\u1ea1y theo xu h\u01b0\u1edbng c\u1ee7a kh\u00e1ch h\u00e0ng, kh\u00f4ng ch\u1ec9 nh\u1eefng \u0111\u1ea1i l\u00fd du l\u1ecbch m\u00e0 ngay c\u1ea3 c\u00e1c h\u00e3ng h\u00e0ng kh\u00f4ng c\u0169ng \u0111\u01b0a n\u1ed9i dung du l\u1ecbch v\u00e0o video qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/span><\/p>\n

Video t\u0103ng c\u01b0\u1eddng tr\u1ea3i nghi\u1ec7m v\u00e0 y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac<\/strong><\/h2>\n

M\u1ed9t trong nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u1ee7a c\u00e1c video qu\u1ea3ng b\u00e1 v\u1ec1 du l\u1ecbch l\u00e0 ch\u00fang ch\u1ec9 hi\u1ec3n th\u1ecb nh\u1eefng \u0111i\u1ec1u c\u01a1 b\u1ea3n nh\u01b0 b\u00e3i bi\u1ec3n, ph\u00f2ng kh\u00e1ch s\u1ea1n, nh\u00e0 h\u00e0ng k\u00e8m theo l\u1eddi gi\u1edbi thi\u1ec7u. Trong khi, c\u00e1c video du l\u1ecbch hay nh\u1ea5t th\u01b0\u1eddng n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c kho\u1ea3nh kh\u1eafc tr\u1ea3i nghi\u1ec7m c\u0169ng nh\u01b0 nh\u1eefng \u0111\u1eb7c tr\u01b0ng c\u1ee7a \u0111i\u1ec3m \u0111\u1ebfn m\u00e0 n\u01a1i kh\u00e1c kh\u00f4ng c\u00f3 \u0111\u01b0\u1ee3c. Th\u1eadm ch\u00ed m\u1ed9t s\u1ed1 c\u00f2n kh\u00f4ng l\u00e3ng ph\u00ed th\u1eddi gian v\u1edbi l\u1eddi gi\u1edbi thi\u1ec7u hay c\u00e1c s\u1ed1 li\u1ec7u, thay v\u00e0o \u0111\u00f3 ch\u00fang t\u1ea1o ra kh\u00f4ng gian tuy\u1ec7t v\u1eddi nh\u1eb1m n\u1eafm b\u1eaft c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi xem v\u00e0 bi\u1ebfn h\u1ecd tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a video.<\/span><\/p>\n

\"qu\u1ea3ng<\/p>\n

Video t\u0103ng c\u01b0\u1eddng tr\u1ea3i nghi\u1ec7m v\u00e0 c\u1ea3m x\u00fac<\/em><\/p>\n

Xem th\u00eam:<\/p>\n

L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c qu\u1ea3ng c\u00e1o video tr\u00ean Youtube<\/a><\/div>\n

Nh\u1edd video du l\u1ecbch m\u00e0 c\u00e1c h\u00e3ng qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c vi\u1ec7c k\u1ec3 chuy\u1ec7n c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch kh\u01a1i g\u1ee3i t\u1ea5t c\u1ea3 c\u00e1c gi\u00e1c quan v\u00e0 l\u00e0m ch\u00fang tr\u1edf th\u00e0nh n\u1ed9i dung tr\u1ecdng t\u00e2m. C\u00f3 v\u1ebb nh\u01b0, kh\u00f4ng c\u00f3 s\u1ef1 gi\u1edbi h\u1ea1n n\u00e0o v\u1ec1 s\u00e1ng t\u1ea1o trong l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o du l\u1ecbch v\u00e0 nh\u1eefng video \u0111\u00e3 th\u1ef1c s\u1ef1 \u0111em l\u1ea1i tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi cho ng\u01b0\u1eddi xem.<\/span><\/p>\n

Video t\u0103ng c\u01b0\u1eddng \u0111\u1ed9 ph\u1ee7 trong qu\u1ea3ng c\u00e1o Youtube du l\u1ecbch<\/strong><\/h2>\n

Theo ti\u1ebfn s\u0129 James McQuivey trong nghi\u00ean c\u1ee9u Forrester th\u00ec m\u1ed9t ph\u00fat c\u1ee7a video c\u00f3 gi\u00e1 tr\u1ecb \u1ea3nh h\u01b0\u1edfng t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi 1,8 tri\u1ec7u t\u1eeb. Kh\u00f4ng nh\u1eefng v\u1eady c\u00e1c chuy\u00ean gia v\u1ec1 marketing t\u1ea1i Marketing Profs c\u0169ng cho r\u1eb1ng 70% b\u00e1o c\u00e1o v\u1ec1 ti\u1ebfp th\u1ecb \u0111\u1ec1u ch\u1ec9 ra r\u1eb1ng video c\u00f3 t\u00e1c d\u1ee5ng truy\u1ec1n t\u1ea3i t\u1ed1t h\u01a1n c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n kh\u00e1c.<\/span><\/p>\n

\"qu\u1ea3ng<\/p>\n

Video c\u00f3 t\u00e1c d\u1ee5ng truy\u1ec1n t\u1ea3i t\u1ed1t h\u01a1n c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n kh\u00e1c<\/span><\/em><\/p>\n

Sau Google, Youtube l\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u1ee9ng th\u1ee9 2 tr\u00ean th\u1ebf gi\u1edbi, s\u1edf h\u1eefu h\u01a1n m\u1ed9t t\u1ef7 ng\u01b0\u1eddi d\u00f9ng, chi\u1ebfm 1\/3 s\u1ed1 ng\u01b0\u1eddi s\u1eed d\u1ee5ng Internet. Trong khi m\u1ed7i ng\u00e0y c\u00f3 t\u1edbi h\u00e0ng tr\u0103m tri\u1ec7u gi\u1edd xem video tr\u00ean Youtube. Ch\u00ednh b\u1edfi v\u1eady, video du l\u1ecbch c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn t\u1edbi m\u1ed9t m\u1ea1ng l\u01b0\u1edbi kh\u00e1ch h\u00e0ng r\u1ed9ng l\u1edbn. Ch\u01b0a \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c ng\u01b0\u1eddi xem c\u00f2n c\u00f3 xu h\u01b0\u1edbng share c\u00e1c video y\u00eau th\u00edch tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i. \u0110i\u1ec1u n\u00e0y l\u00e0m cho c\u00e1c video du l\u1ecbch th\u01b0\u1eddng c\u00f3 \u0111\u1ed9 ph\u1ee7 r\u1ed9ng trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o du l\u1ecbch.<\/span><\/p>\n

N\u00f3i t\u00f3m l\u1ea1i, trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1 ng\u00e0y nay, video c\u00f3 v\u1ebb nh\u01b0 \u0111\u00e3 tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 quy\u1ec1n l\u1ef1c \u0111\u1ec3 ng\u01b0\u1eddi xem \u0111\u1eafm ch\u00ecm trong kh\u00f4ng gian v\u00e0 \u1ea3nh h\u01b0\u1edfng t\u1edbi quy\u1ebft \u0111\u1ecbnh du ngo\u1ea1n c\u1ee7a h\u1ecd. \u0110\u00e2y ch\u00ednh l\u00e0 \u0111i\u1ec1u \u0111\u01b0\u1ee3c ph\u1ea3n chi\u1ebfu trong c\u00e1c video qu\u1ea3ng c\u00e1o v\u1ec1 du l\u1ecbch, c\u00f4ng c\u1ee5 mi\u00eau t\u1ea3 s\u1ed1ng \u0111\u1ed9ng v\u00e0 tr\u00e0n \u0111\u1ea7y c\u1ea3m x\u00fac v\u1ec1 nh\u1eefng cu\u1ed9c phi\u00eau l\u01b0u.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Du l\u1ecbch ch\u00ednh l\u00e0 t\u1eadp h\u1ee3p c\u1ee7a nh\u1eefng tr\u1ea3i nghi\u1ec7m. Ch\u00fang kh\u00f4ng gi\u1ed1ng nh\u01b0 khi b\u1ea1n mu\u1ed1n b\u00e1n m\u1ed9t chi\u1ebfc \u00f4 t\u00f4 hay nh\u1eabn kim c\u01b0\u01a1ng, c\u00e1c h\u00e3ng qu\u1ea3ng c\u00e1o du l\u1ecbch kh\u00f4ng ch\u1ec9 qu\u1ea3ng b\u00e1 v\u1ec1 m\u1ed9t \u0111\u1ed3 v\u1eadt, h\u1ecd b\u00e1n c\u1ea3 m\u1ed9t kh\u00f4ng gian m\u1edbi m\u1ebb v\u1edbi nh\u1eefng tr\u1ea3i nghi\u1ec7m k\u1ef3 th\u00fa. Ch\u00ednh […]<\/p>\n","protected":false},"author":1,"featured_media":12348,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[62],"tags":[678,679,680],"yoast_head":"\nS\u1ee9c m\u1ea1nh c\u1ee7a video qu\u1ea3ng c\u00e1o tr\u00ean Youtube v\u1ec1 du l\u1ecbch<\/title>\n<meta name=\"description\" content=\"N\u1ebfu \u0111ang g\u1eb7p kh\u00f3 kh\u0103n khi ch\u1ea1y qu\u1ea3ng c\u00e1o, c\u00e1c doanh nghi\u1ec7p kh\u00f4ng n\u00ean b\u1ecf qua h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o Youtube ng\u00e0nh du l\u1ecbch. 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