{"id":12288,"date":"2019-06-22T04:35:55","date_gmt":"2019-06-22T04:35:55","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=12288"},"modified":"2019-06-24T01:32:21","modified_gmt":"2019-06-24T01:32:21","slug":"cach-tiet-kiem-chi-phi-marketing-cho-nganh-lam-dep","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/cach-tiet-kiem-chi-phi-marketing-cho-nganh-lam-dep","title":{"rendered":"C\u00e1ch ti\u1ebft ki\u1ec7m chi ph\u00ed marketing cho ng\u00e0nh l\u00e0m \u0111\u1eb9p"},"content":{"rendered":"

Ti\u1ebft ki\u1ec7m chi ph\u00ed Marketing l\u00e0 v\u1ea5n \u0111\u1ec1 g\u00e2y \u201c\u0111au \u0111\u1ea7u\u201d cho r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p ng\u00e0nh l\u00e0m \u0111\u1eb9p, b\u1edfi \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u hay s\u1ea3n ph\u1ea9m l\u1ea7n \u0111\u1ea7u ti\u00ean c\u00f3 m\u1eb7t tr\u00ean th\u1ecb tr\u01b0\u1eddng, c\u1ea7n c\u00f3 s\u1ef1 \u0111\u1ea7u t\u01b0 m\u1ea1nh \u0111\u1ec3 t\u1ea1o n\u00ean hi\u1ec7u \u1ee9ng v\u00e0 kh\u1ea3 n\u0103ng ph\u1ee7 s\u00f3ng cho n\u00f3 ti\u1ebfp c\u1eadn \u0111\u1ebfn nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n . Tuy nhi\u00ean, vi\u1ec7c s\u1eed d\u1ee5ng chi ph\u00ed marketing cho ng\u00e0nh l\u00e0m \u0111\u1eb9p qu\u00e1 tay s\u1ebd \u1ea3nh h\u01b0\u1edfng kh\u00e1 nhi\u1ec1u \u0111\u1ebfn vi\u1ec7c duy tr\u00ec doanh nghi\u1ec7p v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing l\u00e2u d\u00e0i kh\u00e1c.<\/i><\/b><\/p>\n

V\u1eady, l\u00e0m sao \u0111\u1ec3 l\u00e0m ti\u1ebft ki\u1ec7m chi ph\u00ed Marketing cho ng\u00e0nh l\u00e0m \u0111\u1eb9p, chi ph\u00ed b\u1ecf ra \u00edt nh\u01b0ng lead v\u00e0 \u0111\u01a1n h\u00e0ng v\u1eabn thu v\u1ec1 \u1ed5n \u0111\u1ecbnh? Trong b\u00e0i vi\u1ebft n\u00e0y, Adsplus.vn s\u1ebd g\u1ee3i \u00fd cho b\u1ea1n \u201cC\u00e1ch ti\u1ebft ki\u1ec7m chi ph\u00ed Marketing cho doanh nghi\u1ec7p ng\u00e0nh l\u00e0m \u0111\u1eb9p\u201d \u00a0m\u00e0 kh\u00f4ng g\u00e2y \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u \u0111\u1ebfn doanh s\u1ed1, l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p b\u1ea1n.<\/i><\/b><\/p>\n

1. Cung c\u1ea5p th\u00f4ng tin nhi\u1ec1u h\u01a1n l\u00e0 n\u1ed9i dung qu\u1ea3ng c\u00e1o<\/b><\/h3>\n

\"ti\u1ebft<\/p>\n

Cung c\u1ea5p th\u00f4ng tin nhi\u1ec1u h\u01a1n l\u00e0 n\u1ed9i dung qu\u1ea3ng c\u00e1o<\/em><\/p>\n

N\u1ebfu b\u1ea1n \u0111ang d\u1ef1a v\u00e0o qu\u1ea3ng c\u00e1o chung chung \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y l\u1ee3i nhu\u1eadn thu v\u1ec1 kh\u00e1 th\u1ea5p m\u1eb7c d\u00f9 \u0111\u00e3 \u0111\u1ed5 r\u1ea5t nhi\u1ec1u ti\u1ec1n cho chi\u1ebfn d\u1ecbch marketing. Sai l\u1ea7m \u1edf \u0111\u00e2y l\u00e0 khi thi\u1ebft l\u1eadp c\u00e1c chi\u1ebfn d\u1ecbch marketing, b\u1ea1n ch\u1ec9 nh\u1eafm v\u00e0o c\u00e1c n\u1ed9i dung qu\u1ea3ng c\u00e1o h\u1eddi h\u1ee3t m\u00e0 qu\u00ean r\u1eb1ng kh\u00e1ch h\u00e0ng ng\u00e0y nay h\u1ecd \u0111\u00e1nh gi\u00e1 m\u1ed9t s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 kh\u1eaft khe h\u01a1n nhi\u1ec1u so v\u1edbi tr\u01b0\u1edbc. H\u00e3y s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o nh\u01b0 m\u1ed9t c\u01a1 h\u1ed9i \u0111\u1ec3 gi\u00e1o d\u1ee5c kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, b\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1c th\u00f4ng tin h\u1eefu \u00edch li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c l\u0129nh v\u1ef1c m\u00e0 b\u1ea1n \u0111ang kinh doanh.<\/span><\/p>\n

Khi nh\u1eadn th\u1ea5y c\u00e1c qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 mang l\u1ea1i gi\u00e1 tr\u1ecb nh\u1ea5t \u0111\u1ecbnh cho doanh nghi\u1ec7p m\u00ecnh, kh\u00e1ch h\u00e0ng s\u1ebd l\u1eafng nghe b\u1ea1n v\u00e0 sau \u0111\u00f3 c\u00f3 th\u1ec3 mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/span><\/p>\n

Xem th\u00eam:\u00a0<\/strong><\/p>\n

Ra m\u1eaft 4 gi\u1ea3i ph\u00e1p marketing cho spa hi\u1ec7u qu\u1ea3 kh\u00f4ng ng\u1edd<\/a><\/div>\n

2. Ti\u1ebfp th\u1ecb th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i<\/b><\/h3>\n

\"ti\u1ebft<\/p>\n

Ti\u1ebfp th\u1ecb th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i<\/em><\/p>\n

Theo th\u1ed1ng k\u00ea, Facebook hi\u1ec7n c\u00f3 3 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng, trong \u0111\u00f3 c\u00f3 2.1 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng m\u1ed7i th\u00e1ng. C\u00f2n Instagram c\u00f3 800 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng. Ngo\u00e0i ra, c\u00f2n r\u1ea5t nhi\u1ec1u m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c \u0111ang ho\u1ea1t \u0111\u1ed9ng v\u1edbi l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng \u0111\u00f4ng \u0111\u1ea3o nh\u01b0 th\u1ebf.<\/span><\/p>\n

Nh\u01b0 v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng nh\u1eadn th\u1ea5y vi\u1ec7c tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i s\u1ebd gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng h\u01a1n, trong khi ph\u1ea7n chi ph\u00ed b\u1ecf ra cho c\u00e1c chi\u1ebfn d\u1ecbch l\u00e0 b\u1eb1ng nhau.<\/span><\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n gi\u00fap x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o fanpage, t\u1ea1o nh\u00f3m \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, nh\u1eb1m t\u1ea1o s\u1ee9c lan t\u1ecfa h\u01a1n cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/span><\/p>\n

3. Ti\u1ebfp th\u1ecb th\u00f4ng qua n\u1ed9i dung tr\u00ean website<\/b><\/h3>\n

\"ti\u1ebft<\/p>\n

Ti\u1ebfp th\u1ecb th\u00f4ng qua n\u1ed9i dung website<\/em><\/p>\n

Content marketing (ti\u1ebfp th\u1ecb n\u1ed9i dung) c\u00f3 hi\u1ec7u qu\u1ea3 v\u1ec1 l\u00e2u v\u1ec1 d\u00e0i h\u01a1n c\u00e1c ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u1ed1ng. N\u00f3 c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch ti\u1ebfp th\u1ecb \u00edt t\u1ed1n k\u00e9m chi ph\u00ed d\u00e0nh cho c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf.<\/span><\/p>\n

\u201cN\u1ed9i dung\u201d \u1edf \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 b\u00e0i vi\u1ebft, video, infographic, e-book (s\u00e1ch \u0111i\u1ec7n t\u1eed)\u2026 c\u0169ng nh\u01b0 nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n kh\u00e1c \u0111\u1ec3 t\u1ea1o ra gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n

Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y c\u0169ng gi\u1ed1ng nh\u01b0 b\u00e0i vi\u1ebft, tuy nhi\u00ean \u0111\u1ed1i v\u1edbi kh\u00f4ng gian l\u00e0 website ri\u00eang, trang Fanpage th\u00ec b\u1ea1n c\u00f3 nhi\u1ec1u \u201c\u0111\u1ea5t\u201d \u0111\u1ec3 ph\u00f4 di\u1ec5n h\u01a1n l\u00e0 g\u00f3i g\u1ecdn trong m\u1ed9t n\u1ed9i dung qu\u1ea3ng c\u00e1o b\u1ecb gi\u1edbi h\u1ea1n nhi\u1ec1u y\u1ebfu t\u1ed1.<\/span><\/p>\n

C\u1ee5 th\u1ec3, b\u1ea1n c\u00f3 th\u1ec3 s\u00e1ng t\u1ea1o b\u1ea5t k\u1ef3 n\u1ed9i dung n\u00e0o li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00e0 m\u00ecnh \u0111ang kinh doanh ho\u1eb7c c\u00e1c v\u1ea5n \u0111\u1ec1 xoay quanh s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u00f3. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 vi\u1ebft c\u00e1c b\u00e0i h\u01b0\u1edbng d\u1eabn c\u00e1ch s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c nh\u1eadn bi\u1ebft s\u1ea3n ph\u1ea9m th\u1eadt, gi\u1ea3 tr\u00ean th\u1ecb tr\u01b0\u1eddng, nh\u1eadn \u0111\u1ecbnh t\u00ecnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay, c\u00e1c n\u1ed9i dung vui nh\u1ed9n, h\u00e0i h\u01b0\u1edbc mang t\u00ednh ch\u1ea5t gi\u1ea3i tr\u00ed\u2026<\/span><\/p>\n

T\u1ea5t nhi\u00ean, nh\u1eefng n\u1ed9i dung thu h\u00fat, h\u1ea5p d\u1eabn s\u1ebd r\u1ea5t nhanh ch\u00f3ng d\u1eabn \u0111\u1ebfn h\u00e0nh vi, h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 \u2013 \u0111\u00f3 l\u00e0 mua h\u00e0ng ho\u1eb7c \u0111\u1ebfn tr\u1ef1c ti\u1ebfp c\u1eeda h\u00e0ng \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/span><\/p>\n

Xem th\u00eam:\u00a0<\/strong><\/p>\n

T\u0103ng doanh thu v\u01b0\u1ee3t b\u1eadc nh\u1edd n\u1eafm v\u1eefng c\u00e1c nguy\u00ean t\u1eafc thi\u1ebft k\u1ebf Website<\/a><\/div>\n

4. Ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng h\u00f3a<\/b><\/h3>\n

\"ti\u1ebftTi\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng h\u00f3a\u00a0<\/em><\/p>\n

Ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng h\u00f3a l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c quy tr\u00ecnh ti\u1ebfp th\u1ecb nh\u01b0 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng, t\u00edch h\u1ee3p d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng v\u00e0 qu\u1ea3n l\u00fd c\u00e1c chi\u1ebfn d\u1ecbch. Vi\u1ec7c \u1ee9ng d\u1ee5ng ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng h\u00f3a l\u00e0m cho c\u00e1c qu\u00e1 tr\u00ecnh v\u1ed1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n b\u1eb1ng tay tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3 v\u00e0 k\u1ebft h\u1ee3p \u0103n \u00fd h\u01a1n. V\u00e0 \u0111\u00e2y c\u0169ng l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 t\u00e1ch r\u1eddi v\u1edbi qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM).<\/span><\/p>\n

Khi th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch Marketing, \u0111i\u1ec1u m\u00e0 c\u00e1c doanh nghi\u1ec7p \u0111\u1ed5 v\u00e0o kh\u00f4ng ch\u1ec9 l\u00e0 chi ph\u00ed m\u00e0 c\u00f2n l\u00e0 r\u1ea5t nhi\u1ec1u th\u1eddi gian, nh\u00e2n s\u1ef1. Do \u0111\u00f3, v\u1edbi xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a r\u1ea5t nhi\u1ec1u c\u00f4ng vi\u1ec7c ti\u1ebfp th\u1ecb h\u00e0ng ng\u00e0y c\u1ee7a m\u00ecnh, gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian, c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh. T\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb c\u0169ng gi\u00fap vi\u1ec7c qu\u1ea3n l\u00fd d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n tr\u1edf n\u00ean ti\u1ebft ki\u1ec7m h\u01a1n b\u1eb1ng c\u00e1ch cho ph\u00e9p b\u1ea1n qu\u1ea3n l\u00fd d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh tr\u00ean \u0111\u00e1m m\u00e2y.<\/span><\/p>\n

\u0110\u00e2y l\u00e0 xu h\u01b0\u1edbng ho\u1ea1t \u0111\u1ed9ng t\u1eebng \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf \u00e1p d\u1ee5ng v\u00e0 ti\u1ebft ki\u1ec7m kh\u00e1 nhi\u1ec1u chi ph\u00ed cho nh\u00e2n s\u1ef1 c\u1ee7a m\u00ecnh. Tr\u00ean th\u1ef1c t\u1ebf, 84% c\u00e1c c\u00f4ng ty \u0111ang s\u1eed d\u1ee5ng Ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng h\u00f3a trong t\u01b0\u01a1ng lai g\u1ea7n.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Ti\u1ebft ki\u1ec7m chi ph\u00ed Marketing l\u00e0 v\u1ea5n \u0111\u1ec1 g\u00e2y \u201c\u0111au \u0111\u1ea7u\u201d cho r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p ng\u00e0nh l\u00e0m \u0111\u1eb9p, b\u1edfi \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u hay s\u1ea3n ph\u1ea9m l\u1ea7n \u0111\u1ea7u ti\u00ean c\u00f3 m\u1eb7t tr\u00ean th\u1ecb tr\u01b0\u1eddng, c\u1ea7n c\u00f3 s\u1ef1 \u0111\u1ea7u t\u01b0 m\u1ea1nh \u0111\u1ec3 t\u1ea1o n\u00ean hi\u1ec7u \u1ee9ng v\u00e0 kh\u1ea3 n\u0103ng ph\u1ee7 s\u00f3ng cho n\u00f3 ti\u1ebfp […]<\/p>\n","protected":false},"author":1,"featured_media":12491,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[65],"tags":[701,685,700],"yoast_head":"\nC\u00e1ch ti\u1ebft ki\u1ec7m chi ph\u00ed marketing cho ng\u00e0nh l\u00e0m \u0111\u1eb9p<\/title>\n<meta name=\"description\" content=\"Ti\u1ebft ki\u1ec7m chi ph\u00ed Marketing l\u00e0 v\u1ea5n \u0111\u1ec1 g\u00e2y 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