{"id":12495,"date":"2019-06-22T05:25:03","date_gmt":"2019-06-22T05:25:03","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=12495"},"modified":"2019-06-24T15:41:14","modified_gmt":"2019-06-24T15:41:14","slug":"lo-trinh-quang-cao-vang-cho-nganh-phan-mem","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/lo-trinh-quang-cao-vang-cho-nganh-phan-mem","title":{"rendered":"L\u1ed9 tr\u00ecnh qu\u1ea3ng c\u00e1o “v\u00e0ng” cho ng\u00e0nh ph\u1ea7n m\u1ec1m"},"content":{"rendered":"

B\u1ea1n \u0111\u00e3 bi\u1ebft r\u1eb1ng Marketing Online l\u00e0 xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu v\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft trong th\u1eddi bu\u1ed5i c\u00f4ng ngh\u1ec7 4.0 hi\u1ec7n nay. Tuy nhi\u00ean, m\u1ed7i ng\u00e0nh ngh\u1ec1, m\u1ed7i doanh nghi\u1ec7p s\u1ebd c\u00f3 m\u1ed9t l\u1ed9 tr\u00ecnh ri\u00eang sao cho ph\u00e1t huy \u0111\u01b0\u1ee3c t\u1ed1i \u0111a hi\u1ec3u qu\u1ea3 c\u1ee7a vi\u1ec7c qu\u1ea3ng c\u00e1o. Adsplus d\u00e0nh 5 n\u0103m kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u00ecm ra l\u1ed9 tr\u00ecnh “v\u00e0ng” n\u00e0y cho ng\u00e0nh ph\u1ea7n\u00a0 m\u1ec1m.<\/span><\/em><\/strong><\/p>\n

B\u01b0\u1edbc 1: T\u1ea1o nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/span><\/strong><\/span><\/h1>\n

M\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i r\u1ea5t nhi\u1ec1u n\u1ed9i dung, t\u1eeb c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o, t\u00e0i li\u1ec7u ti\u1ebfp th\u1ecb cho \u0111\u1ebfn n\u1ed9i dung tr\u1ef1c tuy\u1ebfn hay c\u1eadp nh\u1eadt tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. S\u1ebd kh\u00f4ng c\u00f3 g\u00ec ph\u1ea3i ng\u1ea1c nhi\u00ean khi ch\u1ee9ng ki\u1ebfn m\u1ed9t c\u00f4ng ty \u201cl\u1ea1c l\u1ed1i\u201d trong l\u00fac c\u1ed1 g\u1eafng duy tr\u00ec nh\u1ea5t qu\u00e1n nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

Vi\u1ec7c kh\u00f4ng gi\u1eef \u0111\u01b0\u1ee3c b\u1ea3n s\u1eafc ri\u00eang hay kh\u00f4ng th\u1ec3 g\u1eafn v\u1edbi m\u1ed9t nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n cu\u1ed1i c\u00f9ng s\u1ebd d\u1eabn \u0111\u1ebfn t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c. Th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 s\u1ebd tr\u1edf n\u00ean r\u1eddi r\u1ea1c, kh\u00f4ng \u0111\u00e1ng tin c\u1eady v\u00e0 manh m\u00fan \u0111\u1ebfn m\u1ee9c g\u00e2y b\u1ed1i r\u1ed1i cho kh\u00e1ch h\u00e0ng, nh\u00e2n vi\u00ean v\u00e0 th\u1eadm ch\u00ed l\u00e0 \u0111\u1ed9i ng\u0169 \u0111i\u1ec1u h\u00e0nh. N\u1ebfu c\u1ea3m th\u1ea5y nguy c\u01a1 n\u00e0y, doanh nghi\u1ec7p h\u00e3y s\u1eed d\u1ee5ng h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 tr\u1edf l\u1ea1i \u201c\u0111\u00fang \u0111\u01b0\u1eddng\u201d:<\/span><\/p>\n

\"\"
\u0110\u1ec3 kh\u00e1ch h\u00e0ng nh\u1eadn di\u1ec7n b\u1ea1n<\/figcaption><\/figure>\n

Display Network<\/span><\/strong><\/h2>\n

Ch\u1ea1y qu\u1ea3ng c\u00e1o Google Adwords m\u1ea1ng hi\u1ec3n th\u1ecb hay c\u00f2n g\u1ecdi l\u00e0 <\/span>GDN (Google Display Network)<\/b>.<\/span><\/p>\n

Display<\/b> c\u00f3 ngh\u0129a l\u00e0 hi\u1ec3n th\u1ecb. Network<\/b> ch\u00ednh l\u00e0 m\u1ea1ng l\u01b0\u1edbi.<\/span><\/p>\n

C\u00f3 ngh\u0129a l\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd xu\u1ea5t hi\u1ec7n \u1edf c\u00e1c m\u1ea1ng l\u01b0\u1edbi c\u1ee7a Google, \u1edf c\u00e1c website kh\u00e1c, \u1edf tr\u00ean Youtube,\u2026 <\/span>B\u1ea5t c\u1ee9 website n\u00e0o h\u1ecd \u0111ang \u0111\u1eb7t qu\u1ea3ng c\u00e1o Google th\u00ec qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u1ec1u c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb \u0111\u01b0\u1ee3c tr\u00ean website \u0111\u00f3.<\/span><\/p>\n

Remarketing<\/span><\/strong><\/h2>\n

\u0110\u00e2y v\u1ed1n \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng tr\u00ean M\u1ea1ng Hi\u1ec3n Th\u1ecb c\u1ee7a Google AdWords. L\u00e0 m\u1ed9t c\u00e1ch th\u1ee9c nh\u1eafm m\u1ee5c ti\u00eau trong m\u1ea1ng hi\u1ec3n th\u1ecb, nh\u1eafm t\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 v\u00e0o website c\u1ee7a b\u1ea1n khi h\u1ecd online v\u00e0 \u0111\u1ecdc c\u00e1c \u201cv\u1ecb tr\u00ed\u201d (website, \u1ee9ng d\u1ee5ng mobile\u2026) sau \u0111\u00f3. N\u00f3i n\u00f4m na l\u00e0 Qu\u1ea3ng c\u00e1o theo \u0111u\u1ed5i kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u1eebng v\u00e0o website.<\/span><\/p>\n

Youtube Ads<\/span><\/strong><\/span><\/h2>\n

YouTube l\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u th\u1ee9 hai tr\u00ean th\u1ebf gi\u1edbi. Th\u1ed1ng k\u00ea n\u00e0y th\u1ef1c s\u1ef1 \u1ea5n t\u01b0\u1ee3ng, nh\u01b0ng n\u00f3 th\u1eadm ch\u00ed c\u00f2n \u1ea5n t\u01b0\u1ee3ng h\u01a1n khi b\u1ea1n nh\u1eadn ra ti\u1ec1m n\u0103ng c\u1ee7a n\u00f3 nh\u01b0 l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o. YouTube kh\u00f4ng ch\u1ec9 ti\u1ebfp c\u1eadn h\u01a1n 1 t\u1ef7 l\u01b0\u1ee3t xem m\u1ed7i ng\u00e0y m\u00e0 c\u00f2n c\u00f3 c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng c\u1ef1c k\u1ef3 g\u1eafn b\u00f3 v\u1edbi 95% kh\u1ea3 n\u0103ng xem qu\u1ea3ng c\u00e1o v\u00e0 95% kh\u1ea3 n\u0103ng ki\u1ec3m tra qu\u1ea3ng c\u00e1o.<\/span><\/p>\n

Xem th\u00eam<\/strong><\/p>\n

T\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ph\u1ea7n m\u1ec1m t\u1eeb Display Network<\/a><\/div>\n

B\u01b0\u1edbc 2: Thu h\u00fat kh\u00e1ch mua s\u1ea3n ph\u1ea9m<\/span><\/strong><\/span><\/h1>\n

Khi kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u00f3 nh\u1eadn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, vi\u1ec7c h\u1ecd \u0111i t\u00ecm b\u1ea1n \u0111\u1ec3 mua s\u1ea3n ph\u1ea9m s\u1ebd x\u1ea3y ra. V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 h\u1ecd t\u00ecm ra b\u1ea1n m\u00e0 kh\u00f4ng ph\u1ea3i m\u1ed9t s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1?<\/span><\/p>\n

\"\"
B\u00e1n ph\u1ea7n m\u1ec1m hi\u1ec7u qu\u1ea3<\/figcaption><\/figure>\n

Th\u1ecb tr\u01b0\u1eddng ng\u00e0y nay r\u1ea5t kh\u00f3 kh\u0103n \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng mua h\u00e0ng, m\u00e0 trong khi c\u00f3 v\u00f4 s\u1ed1 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u1ea1nh tranh trong ng\u00e0nh ph\u1ea7n m\u1ec1m v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. V\u00ec v\u1eady nh\u1eefng c\u00e1ch thu h\u00fat kh\u00e1ch h\u00e0ng<\/span> hi\u1ec7u qu\u1ea3 l\u00e0 b\u00e0i to\u00e1n \u0111\u1eb7t ra cho marketer \u0111\u1ec3 thu v\u1ec1 hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t. H\u00e3y c\u00f9ng xem nh\u1eefng tuy\u1ec7t chi\u00eau \u0111\u1ed9c \u0111\u00e1o d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng cho b\u1ea1n.<\/span><\/span><\/p>\n

Google Search<\/span><\/strong><\/span><\/h2>\n

Ch\u1ea1y qu\u1ea3ng c\u00e1o Google Adwords hay Google Ads ch\u00ednh l\u00e0 b\u1ea1n s\u1ebd ph\u1ea3i tr\u1ea3 ti\u1ec1n cho Google, \u0111\u1ec3 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o ph\u1ea7n m\u1ec1m c\u1ee7a m\u00ecnh tr\u00ean b\u1ea3ng k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google. <\/span>Khi kh\u00e1ch h\u00e0ng g\u00f5 m\u1ed9t t\u1eeb kho\u00e1 b\u1ea5t k\u1ef3 tr\u00ean Google, qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd xu\u1ea5t hi\u1ec7n m\u00e0 b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i SEO t\u1eeb kho\u00e1 l\u00ean Google.<\/span><\/p>\n

Xem th\u00eam<\/strong><\/p>\n

C\u00e1ch \u0111\u1eb7t t\u1eeb kh\u00f3a khi ch\u1ea1y qu\u1ea3ng c\u00e1o Search cho ng\u00e0nh ph\u1ea7n m\u1ec1m<\/a><\/div>\n

Facebook Ads<\/span><\/strong><\/span><\/h2>\n

Ch\u1ec9 c\u1ea7n v\u00e0i thao t\u00e1c \u0111\u01a1n gi\u1ea3n t\u1eeb kh\u00e1ch h\u00e0ng \u0111\u00f4i khi l\u00e0 m\u1ed9t c\u00fa click chu\u1ed9t v\u00f4 t\u00ecnh, Fanpage c\u1ee7a b\u1ea1n \u0111\u00e3 c\u00f3 th\u00eam m\u1ed9t l\u01b0\u1ee3t like, share, comment. H\u01a1n th\u1ebf n\u1eefa b\u1ea1n c\u00f3 th\u1ec3 li\u00ean k\u1ebft qu\u1ea3ng c\u00e1o \u0111\u1ebfn 1 post ho\u1eb7c 1 page hay 1 website ngay tr\u00ean Facebook.<\/p>\n

Google search + Remarketing<\/span><\/strong><\/h2>\n

Chi\u1ebfn d\u1ecbch Search Ads Remarketing s\u1ebd t\u1ef1 \u0111\u1ed9ng ph\u00e2n lo\u1ea1i t\u1eadp kh\u00e1ch h\u00e0ng theo c\u0169, m\u1edbi v\u00e0 ti\u1ec1m n\u0103ng, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u ho\u00e1 th\u00f4ng \u0111i\u1ec7p ti\u1ebfp c\u1eadn \u0111\u1ebfn t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 t\u1ea7n su\u1ea5t xu\u1ea5t hi\u1ec7n qu\u1ea3ng c\u00e1o \u0111\u1ec3 t\u1ea1o ra chuy\u1ec3n \u0111\u1ed5i h\u00e0nh vi ph\u00f9 h\u1ee3p.<\/p>\n

H\u00e3y \u0111\u1ec3 ADSPLUS<\/a> gi\u00fap b\u1ea1n th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o, ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh g\u1eaft gao c\u1ee7a ng\u00e0nh ph\u1ea7n m\u1ec1m.<\/p>\n","protected":false},"excerpt":{"rendered":"

B\u1ea1n \u0111\u00e3 bi\u1ebft r\u1eb1ng Marketing Online l\u00e0 xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu v\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft trong th\u1eddi bu\u1ed5i c\u00f4ng ngh\u1ec7 4.0 hi\u1ec7n nay. Tuy nhi\u00ean, m\u1ed7i ng\u00e0nh ngh\u1ec1, m\u1ed7i doanh nghi\u1ec7p s\u1ebd c\u00f3 m\u1ed9t l\u1ed9 tr\u00ecnh ri\u00eang sao cho ph\u00e1t huy \u0111\u01b0\u1ee3c t\u1ed1i \u0111a hi\u1ec3u qu\u1ea3 c\u1ee7a vi\u1ec7c qu\u1ea3ng c\u00e1o. Adsplus d\u00e0nh 5 n\u0103m kinh […]<\/p>\n","protected":false},"author":1,"featured_media":12534,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[699],"tags":[773,796,790],"yoast_head":"\nL\u1ed9 tr\u00ecnh qu\u1ea3ng c\u00e1o "v\u00e0ng" cho ng\u00e0nh ph\u1ea7n m\u1ec1m - K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/lo-trinh-quang-cao-vang-cho-nganh-phan-mem\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u1ed9 tr\u00ecnh qu\u1ea3ng c\u00e1o "v\u00e0ng" cho ng\u00e0nh ph\u1ea7n m\u1ec1m - K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"og:description\" content=\"B\u1ea1n \u0111\u00e3 bi\u1ebft r\u1eb1ng Marketing Online l\u00e0 xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu v\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft trong th\u1eddi bu\u1ed5i c\u00f4ng ngh\u1ec7 4.0 hi\u1ec7n nay. Tuy nhi\u00ean, m\u1ed7i ng\u00e0nh ngh\u1ec1, m\u1ed7i doanh nghi\u1ec7p s\u1ebd c\u00f3 m\u1ed9t l\u1ed9 tr\u00ecnh ri\u00eang sao cho ph\u00e1t huy \u0111\u01b0\u1ee3c t\u1ed1i \u0111a hi\u1ec3u qu\u1ea3 c\u1ee7a vi\u1ec7c qu\u1ea3ng c\u00e1o. 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