{"id":12567,"date":"2019-06-23T03:21:02","date_gmt":"2019-06-23T03:21:02","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=12567"},"modified":"2019-06-23T03:21:02","modified_gmt":"2019-06-23T03:21:02","slug":"cac-doanh-nghiep-bao-hiem-can-doi-moi-trong-cach-tiep-can-khach-hang","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/cac-doanh-nghiep-bao-hiem-can-doi-moi-trong-cach-tiep-can-khach-hang","title":{"rendered":"C\u00e1c doanh nghi\u1ec7p b\u1ea3o hi\u1ec3m c\u1ea7n \u0111\u1ed5i m\u1edbi trong c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng"},"content":{"rendered":"

Chuy\u00ean gia b\u1ea3o hi\u1ec3m nh\u00e2n th\u1ecd Ph\u1ea1m Duy Vinh cho bi\u1ebft, t\u1ea1i Vi\u1ec7t Nam, hi\u1ec7n ch\u1ec9 c\u00f3 kho\u1ea3ng 7% d\u00e2n s\u1ed1 tham gia b\u1ea3o hi\u1ec3m nh\u00e2n th\u1ecd. H\u01a1n n\u1eefa, khai th\u00e1c kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n ch\u1ee7 y\u1ebfu do c\u00e1ch qu\u1ea3ng c\u00e1o ch\u01b0a ph\u00f9 h\u1ee3p.<\/strong><\/p>\n

L\u00e0m sao \u0111\u1ec3 doanh nghi\u1ec7p b\u1ea3o hi\u1ec3m ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng?<\/strong><\/h2>\n

N\u1ebfu t\u1ea1i th\u1ecb tr\u01b0\u1eddng M\u1ef9, Nh\u1eadt B\u1ea3n v\u00e0 ch\u00e2u \u00c2u, s\u1ed1 kh\u00e1ch h\u00e0ng ch\u01b0a mua b\u1ea3o hi\u1ec3m ch\u1ec9 \u1edf m\u1ee9c 10%, th\u00ec t\u1ea1i Vi\u1ec7t Nam c\u00f2n t\u1edbi h\u01a1n 90%. T\u00f4i g\u1ecdi s\u1ed1 h\u01a1n 90% n\u00e0y l\u00e0 kh\u00e1ch h\u00e0ng l\u1ea1. T\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c ph\u00e1t tri\u1ec3n\u00a0kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m<\/strong>\u00a0l\u00e0 c\u0103n nguy\u00ean th\u00e0nh b\u1ea1i c\u1ee7a m\u1ed7i nh\u00e0 \u0111\u1ea7u t\u01b0 b\u1ea3o hi\u1ec3m, b\u00ean c\u1ea1nh vi\u1ec7c duy tr\u00ec h\u1ee3p \u0111\u1ed3ng c\u1ee7a nh\u1eefng kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3.<\/p>\n

Th\u1ecb tr\u01b0\u1eddng b\u1ea3o hi\u1ec3m Vi\u1ec7t Nam \u0111ang ch\u1edd \u0111\u1ee3i ti\u1ebfp c\u1eadn v\u00e0\u00a0khai th\u00e1c kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m<\/strong>. Mu\u1ed1n khai th\u00e1c th\u00e0nh c\u00f4ng kh\u00e1ch h\u00e0ng, tr\u01b0\u1edbc ti\u00ean c\u1ea7n hi\u1ec3u r\u00f5 \u0111\u01b0\u1ee3c t\u00e2m l\u00fd h\u1ecd khi c\u00f3 ng\u01b0\u1eddi l\u1ea1 (t\u01b0 v\u1ea5n vi\u00ean) \u0111\u1eb7t v\u1ea5n \u0111\u1ec1 tham gia b\u1ea3o hi\u1ec3m. \u0110\u1ed3ng th\u1eddi, ch\u00fang ta c\u0169ng c\u1ea7n hi\u1ec3u c\u00e1ch ti\u1ebfp c\u1eadn hi\u1ec7n t\u1ea1i ch\u01b0a mang l\u1ea1i hi\u1ec7u qu\u1ea3 \u0111\u1ec3 s\u1eb5n s\u00e0ng thay \u0111\u1ed5i c\u00e1ch l\u00e0m, nh\u1eb1m gia t\u0103ng hi\u1ec7u qu\u1ea3 v\u00e0 gi\u1ea3m thi\u1ec3u h\u1eadu qu\u1ea3.<\/p>\n

\"khai<\/p>\n

L\u00e0m sao \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng<\/em><\/p>\n

Xem th\u00eam:<\/p>\n

C\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3, t\u0103ng doanh thu<\/a><\/div>\n

Ti\u1ebfp c\u1eadn v\u00e0 khai th\u00e1c kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m l\u00e0 kh\u00f4ng d\u1ec5<\/strong><\/h2>\n

Khai th\u00e1c kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m<\/strong>\u00a0t\u1ea1i Vi\u1ec7t Nam l\u00e0 kh\u00f4ng d\u1ec5, th\u1eadm ch\u00ed r\u1ea5t th\u1eed th\u00e1ch. Vi\u1ec7c n\u00e0y \u0111\u00f2i h\u1ecfi c\u1ea7n ph\u1ea3i c\u00f3 s\u1ef1 chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng cho c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u00fang b\u00e0i b\u1ea3n. Do nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi d\u00e2n c\u00f2n h\u1ea1n ch\u1ebf, th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m c\u00f2n kh\u00f3 hi\u1ec3u v\u00e0 c\u00f2n nh\u1eefng d\u01b0 lu\u1eadn tr\u00e1i chi\u1ec1u v\u1ec1 ng\u00e0nh.<\/p>\n

\"khai<\/p>\n

Khai th\u00e1c kh\u00e1ch h\u00e0ng kh\u00f4ng d\u1ec5<\/em><\/p>\n

M\u1ed9t th\u1ef1c t\u1ebf hi\u1ec3n nhi\u00ean l\u00e0 nh\u1eefng ng\u01b0\u1eddi d\u00e2n Vi\u1ec7t Nam \u0111\u1ec1u s\u1ed1ng c\u00f3 tr\u00e1ch nhi\u1ec7m v\u1edbi b\u1ea3n th\u00e2n v\u00e0 gia \u0111\u00ecnh l\u1ea1i c\u00f3 \u0111i\u1ec1u ki\u1ec7n v\u1ec1 t\u00e0i ch\u00ednh v\u00e0 h\u1ecd s\u1eb5n s\u00e0ng tham gia b\u1ea3o hi\u1ec3m. H\u1ecd c\u00f2n t\u00ecm hi\u1ec3u th\u00f4ng tin \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn m\u1ed9t gi\u1ea3i ph\u00e1p t\u00e0i ch\u00ednh an to\u00e0n cho b\u1ea3n th\u00e2n v\u00e0 gia \u0111\u00ecnh.<\/p>\n

Nh\u01b0ng \u0111\u00f4i khi v\u00ec c\u00e1ch ti\u1ebfp c\u1eadn,\u00a0khai th\u00e1c kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m<\/strong>\u00a0ch\u01b0a ph\u00f9 h\u1ee3p khi\u1ebfn h\u1ecd xa l\u00e1nh s\u1ea3n ph\u1ea9m b\u1ea3o hi\u1ec3m, m\u1ed9t d\u1ecbch v\u1ee5 thi\u1ebft y\u1ebfu trong \u0111\u1eddi s\u1ed1ng h\u00e0ng ng\u00e0y c\u1ee7a m\u1ed7i ng\u01b0\u1eddi d\u00e2n Vi\u1ec7t Nam.<\/p>\n

\u0110\u00e2u l\u00e0 kh\u00e2u \u0111\u1ea7u ti\u00ean c\u1ea7n l\u00e0m trong khai th\u00e1c kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m?<\/strong><\/h2>\n

Kinh doanh b\u1ea3o hi\u1ec3m l\u00e0 kinh doanh ni\u1ec1m tin v\u00e0 b\u00e1n nh\u1eefng c\u00e1i kh\u00e1ch h\u00e0ng c\u1ea7n. C\u00f3 ba y\u1ebfu t\u1ed1 ch\u00ednh l\u00e0m n\u00ean m\u1ed9t nh\u00e0 t\u01b0 v\u1ea5n vi\u00ean xu\u1ea5t s\u1eafc, \u0111\u00f3 l\u00e0 v\u1ec1 s\u1ea3n ph\u1ea9m, c\u00f4ng ty, k\u1ef9 n\u0103ng b\u00e1n h\u00e0ng, giao ti\u1ebfp v\u00e0 th\u00e1i \u0111\u1ed9 t\u00edch c\u1ef1c, nhi\u1ec7t t\u00ecnh. Trong \u0111\u00f3, th\u00e1i \u0111\u1ed9 chi\u1ebfm vai tr\u00f2 quan tr\u1ecdng, khi \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c c\u1ea3m t\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng th\u00ec hai y\u1ebfu t\u1ed1 c\u00f2n l\u1ea1i ch\u1ec9 l\u00e0 b\u1ed5 tr\u1ee3 th\u00eam cho nhau.<\/p>\n

\"khai<\/p>\n

Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng r\u1ea5t quan tr\u1ecdng<\/em><\/p>\n

Quy tr\u00ecnh b\u00e1n h\u00e0ng theo c\u00e1ch truy\u1ec1n th\u1ed1ng th\u01b0\u1eddng g\u1ed3m c\u00e1c kh\u00e2u sau: T\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng; g\u1ecdi \u0111i\u1ec7n tho\u1ea1i \u0111\u1eb7t l\u1ecbch h\u1eb9n; ti\u1ebfp x\u00fac tr\u00ecnh b\u00e0y s\u1ea3n ph\u1ea9m, giao h\u00e0ng v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u00e0 xin l\u1eddi feedback.<\/p>\n

Theo \u0111\u00f3, \u0111\u00f2i h\u1ecfi k\u1ef9 n\u0103ng qu\u1ea3n l\u00fd ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb tr\u1ef1c ti\u1ebfp, ch\u1ee9 kh\u00f4ng gi\u00e1n ti\u1ebfp qua \u0111i\u1ec7n tho\u1ea1i. Sau khi g\u1eedi th\u01b0 m\u1edbi \u0111\u01b0\u1ee3c g\u1ecdi \u0111i\u1ec7n tho\u1ea1i, nh\u01b0ng kh\u00f4ng ph\u1ea3i gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u00e0 ph\u1ea3i theo c\u00e1c th\u1ee9 t\u1ef1 nh\u01b0 tr\u00ean \u0111\u00e3 \u0111\u1ec1 c\u1eadp.<\/p>\n

Khai th\u00e1c kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea1t doanh thu cao?<\/strong><\/h2>\n

Doanh thu to\u00e0n ng\u00e0nh b\u1ea3o hi\u1ec3m Vi\u1ec7t Nam ch\u1ec9 kho\u1ea3ng 2% GDP trong khi t\u1ef7 l\u1ec7 n\u00e0y \u1edf c\u00e1c n\u01b0\u1edbc trong khu v\u1ef1c nh\u01b0 Th\u00e1i Lan hay Malaysia kho\u1ea3ng 5 – 7% GDP. B\u1ea3o hi\u1ec3m nh\u00e2n th\u1ecd \u1edf c\u00e1c n\u01b0\u1edbc nh\u01b0 Malaysia c\u00f3 t\u1edbi 70%-80% d\u00e2n s\u1ed1 mua b\u1ea3o hi\u1ec3m nh\u00e2n th\u1ecd. Ng\u01b0\u1ee3c l\u1ea1i, \u1edf Vi\u1ec7t Nam m\u1edbi ch\u1ec9 kho\u1ea3ng 7% d\u00e2n s\u1ed1 tham gia b\u1ea3o hi\u1ec3m nh\u00e2n th\u1ecd.<\/p>\n

\"khai<\/p>\n

Kh\u00f4ng ng\u1eebng n\u00e2ng cao ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng<\/em><\/p>\n

Xem th\u00eam:<\/p>\n

5 c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng th\u00e0nh c\u00f4ng<\/a><\/div>\n

So v\u1edbi quy m\u00f4 d\u00e2n s\u1ed1 h\u01a1n 100 tri\u1ec7u ng\u01b0\u1eddi th\u00ec th\u1ecb tr\u01b0\u1eddng b\u1ea3o hi\u1ec3m nh\u00e2n th\u1ecd c\u1ee7a Vi\u1ec7t Nam c\u00f2n khi\u00eam t\u1ed1n. C\u00e1c doanh nghi\u1ec7p ch\u01b0a trang b\u1ecb nh\u1eefng ki\u1ebfn th\u1ee9c marketing ph\u00f9 h\u1ee3p hi\u1ec7n nay \u0111\u1ec3\u00a0khai th\u00e1c kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m\u00a0<\/strong>t\u1ed1t nh\u1ea5t. \u0110\u1ed3ng th\u1eddi, do nh\u00e0 kinh doanh b\u1ea3o hi\u1ec3m \u0111\u00e3 ch\u01b0a b\u1eaft k\u1ecbp xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn n\u00ean doanh thu t\u1eeb vi\u1ec7c b\u00e1n h\u1ee3p \u0111\u1ed3ng b\u1ea3o hi\u1ec3m c\u00f2n khi\u00eam t\u1ed1n. Do \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 g\u1eb7p kh\u00f4ng \u00edt kh\u00f3 kh\u0103n m\u00e0 c\u00f2n t\u1ed1n chi ph\u00ed nh\u01b0ng ch\u01b0a ch\u1eafc \u0111\u00e3 hi\u1ec7u qu\u1ea3 v\u00ec ch\u1ea1y qu\u1ea3ng c\u00e1o sai c\u00e1ch.<\/p>\n

Theo chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng b\u1ea3o hi\u1ec3m Vi\u1ec7t Nam m\u00e0 Th\u1ee7 t\u01b0\u1edbng Ch\u00ednh ph\u1ee7 \u0111\u00e3 ph\u00ea duy\u1ec7t, \u0111\u1ebfn n\u0103m 2020 quy m\u00f4 b\u1ea3o hi\u1ec3m ph\u1ea3i \u0111\u1ea1t m\u1ee9c 3-4% GDP. \u0110\u00e3 c\u00f3 nhi\u1ec1u gi\u1ea3i ph\u00e1p \u0111\u01b0\u1ee3c \u0111\u01b0a ra t\u1eeb vi\u1ec7c ho\u00e0n thi\u1ec7n th\u1ec3 ch\u1ebf \u0111\u1ebfn c\u00f4ng t\u00e1c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1edbi hi v\u1ecdng nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi d\u00e2n v\u1ec1 b\u1ea3o hi\u1ec3m s\u1ebd ng\u00e0y m\u1ed9t t\u1ed1t h\u01a1n.<\/p>\n

K\u1ebft lu\u1eadn<\/strong><\/h2>\n

\u0110\u1ec3 th\u1ef1c hi\u1ec7n nhi\u1ec7m v\u1ee5 c\u1ee7a m\u00ecnh, c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m \u0111\u00e3 v\u00e0 \u0111ang n\u1ed7 l\u1ef1c t\u0103ng c\u01b0\u1eddng \u0111a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng ngu\u1ed3n nh\u00e2n l\u1ef1c c\u0169ng nh\u01b0 kh\u00f4ng ng\u1eebng n\u00e2ng cao\u00a0khai th\u00e1c kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m<\/strong>. \u0110\u1eb7c bi\u1ec7t l\u00e0 c\u00f4ng t\u00e1c gi\u1ea3i quy\u1ebft quy\u1ec1n l\u1ee3i b\u1ea3o hi\u1ec3m, lu\u00f4n h\u01b0\u1edbng t\u1edbi ph\u1ee5c v\u1ee5 ng\u01b0\u1eddi d\u00e2n nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u b\u1ea3o hi\u1ec3m ng\u00e0y m\u1ed9t t\u0103ng c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng.<\/p>\n","protected":false},"excerpt":{"rendered":"

Chuy\u00ean gia b\u1ea3o hi\u1ec3m nh\u00e2n th\u1ecd Ph\u1ea1m Duy Vinh cho bi\u1ebft, t\u1ea1i Vi\u1ec7t Nam, hi\u1ec7n ch\u1ec9 c\u00f3 kho\u1ea3ng 7% d\u00e2n s\u1ed1 tham gia b\u1ea3o hi\u1ec3m nh\u00e2n th\u1ecd. H\u01a1n n\u1eefa, khai th\u00e1c kh\u00e1ch h\u00e0ng b\u1ea3o hi\u1ec3m g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n ch\u1ee7 y\u1ebfu do c\u00e1ch qu\u1ea3ng c\u00e1o ch\u01b0a ph\u00f9 h\u1ee3p. L\u00e0m sao \u0111\u1ec3 doanh nghi\u1ec7p b\u1ea3o hi\u1ec3m […]<\/p>\n","protected":false},"author":1,"featured_media":12684,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[85],"tags":[706,705,707],"yoast_head":"\nC\u00e1c doanh nghi\u1ec7p b\u1ea3o hi\u1ec3m c\u1ea7n \u0111\u1ed5i m\u1edbi trong c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng<\/title>\n<meta name=\"description\" content=\"Khai th\u00e1c kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u r\u1ea5t th\u1eed th\u00e1ch, c\u00e1c doanh nghi\u1ec7p c\u1ea7n \u0111\u1ed5i m\u1edbi trong c\u00e1ch ti\u1ebfp c\u1eadn. H\u00e3y c\u00f9ng Adsplus t\u00ecm hi\u1ec3u nh\u1eefng kh\u00f3 kh\u0103n c\u1ee7a ng\u00e0nh b\u1ea3o hi\u1ec3m.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/cac-doanh-nghiep-bao-hiem-can-doi-moi-trong-cach-tiep-can-khach-hang\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00e1c doanh nghi\u1ec7p b\u1ea3o hi\u1ec3m c\u1ea7n \u0111\u1ed5i m\u1edbi trong c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"Khai th\u00e1c kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u r\u1ea5t th\u1eed th\u00e1ch, c\u00e1c doanh nghi\u1ec7p c\u1ea7n \u0111\u1ed5i m\u1edbi trong c\u00e1ch ti\u1ebfp c\u1eadn. 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