{"id":12606,"date":"2019-06-23T03:47:04","date_gmt":"2019-06-23T03:47:04","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=12606"},"modified":"2019-06-23T03:48:58","modified_gmt":"2019-06-23T03:48:58","slug":"ban-bao-hiem-truc-tuyen-trong-tam-trong-tuong-lai","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/ban-bao-hiem-truc-tuyen-trong-tam-trong-tuong-lai","title":{"rendered":"B\u00e1n b\u1ea3o hi\u1ec3m tr\u1ef1c tuy\u1ebfn: Tr\u1ecdng t\u00e2m trong t\u01b0\u01a1ng lai"},"content":{"rendered":"

D\u00f9 doanh thu ph\u00ed b\u1ea3o hi\u1ec3m \u0111\u01b0\u1ee3c khai th\u00e1c t\u1eeb m\u00f4 h\u00ecnh b\u00e1n tr\u1ef1c tuy\u1ebfn c\u1ee7a c\u1ea3 2 lo\u1ea1i nh\u00e2n th\u1ecd v\u00e0 phi nh\u00e2n th\u1ecd chi\u1ebfm ch\u01b0a \u0111\u1ea7y 5% t\u1ed5ng doanh thu ph\u00ed b\u1ea3o hi\u1ec3m. Tuy nhi\u00ean, m\u00f4 h\u00ecnh b\u00e1n b\u1ea3o hi\u1ec3m tr\u1ef1c tuy\u1ebfn v\u1eabn l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c tr\u1ecdng t\u00e2m c\u1ee7a c\u00e1c doanh nghi\u1ec7p.\u00a0<\/strong><\/p>\n

\"b\u1ea3o<\/p>\n

Ng\u00e0nh b\u1ea3o hi\u1ec3m trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1<\/em><\/p>\n

Vai tr\u00f2 m\u1edbi c\u1ee7a internet trong vi\u1ec7c ph\u00e1t tri\u1ec3n b\u1ea3o hi\u1ec3m tr\u1ef1c tuy\u1ebfn?<\/strong><\/h2>\n

Ph\u00e1t tri\u1ec3n kinh doanh online \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh l\u00e0 chi\u1ebfn l\u01b0\u1ee3c l\u00e2u d\u00e0i cho 3 \u0111\u1ebfn 5 n\u0103m t\u1edbi, v\u00e0 th\u1eddi \u0111i\u1ec3m n\u00e0y c\u1ea7n c\u00f3 nh\u1eefng b\u01b0\u1edbc \u0111i \u0111\u1ea7u ti\u00ean. Ch\u00ednh v\u00ec th\u1ebf, doanh thu ph\u00ed khai th\u00e1c \u0111\u1ebfn t\u1eeb m\u00f4 h\u00ecnh tr\u1ef1c tuy\u1ebfn l\u00e0 m\u1ee5c ti\u00eau ch\u00ednh m\u00e0 c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m nh\u1eafm t\u1edbi \u1edf th\u1eddi \u0111i\u1ec3m n\u00e0y.<\/p>\n

\u201cD\u00f9 c\u00f2n nhi\u1ec1u nghi ng\u1ea1i v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m, tuy nhi\u00ean v\u1ea5n \u0111\u1ec1 n\u00e0y s\u1edbm \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft. Ch\u00fang t\u00f4i quy\u1ebft t\u00e2m t\u1eadp trung ph\u00e1t tri\u1ec3n b\u1ea3o hi\u1ec3m tr\u1ef1c tuy\u1ebfn v\u00ec \u0111\u00e2y l\u00e0 m\u1ed9t xu th\u1ebf l\u1edbn\u201d, \u00f4ng Kim Kang Wook, Ph\u00f3 Ch\u1ee7 t\u1ecbch H\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb C\u00f4ng ty B\u1ea3o hi\u1ec3m PTI cho bi\u1ebft th\u00eam.<\/p>\n

C\u0169ng theo \u00f4ng Kim Kang Wooh, th\u1ecb tr\u01b0\u1eddng b\u1ea3o hi\u1ec3m t\u1ea1i Vi\u1ec7t Nam \u0111ang bi\u1ebfn \u0111\u1ed5i r\u1ea5t nhanh. Nh\u1eefng c\u00f4ng ty b\u1ea3o hi\u1ec3m m\u1edbi v\u00e0o th\u1ecb tr\u01b0\u1eddng n\u00e0y \u0111\u00e3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c nhu c\u1ea7u v\u00e0 ti\u1ec1m n\u0103ng l\u1edbn c\u1ee7a ph\u00e2n kh\u00fac\u00a0b\u1ea3o hi\u1ec3m tr\u1ef1c tuy\u1ebfn.<\/p>\n

\"b\u1ea3o<\/p>\n

Kinh doanh online l\u00e0 chi\u1ebfn l\u01b0\u1ee3c m\u1edbi c\u1ee7a ng\u00e0nh b\u1ea3o hi\u1ec3m<\/em><\/p>\n

Xem th\u00eam:<\/p>\n

T\u1ea7m quan tr\u1ecdng v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c c\u1ee7a digital marketing<\/a><\/div>\n

Th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i ph\u00e1t tri\u1ec3n ra sao v\u1edbi h\u00ecnh th\u1ee9c b\u00e1n b\u1ea3o hi\u1ec3m tr\u1ef1c tuy\u1ebfn?<\/strong><\/h2>\n

Cu\u1ed1i th\u00e1ng 1\/2019, Allianz v\u00e0 FPT k\u00fd bi\u00ean b\u1ea3n h\u1ee3p t\u00e1c v\u1ec1 li\u00ean doanh s\u1ed1 trong l\u0129nh v\u1ef1c b\u1ea3o hi\u1ec3m nh\u1eb1m gi\u00fap Allianz th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng b\u1ea3o hi\u1ec3m c\u1ee7a Vi\u1ec7t Nam, \u0111\u1ed3ng th\u1eddi m\u1edf r\u1ed9ng quy m\u00f4 t\u1ea1i ch\u00e2u \u00c1. \u00d0\u01b0\u1ee3c bi\u1ebft, Allianz \u0111ang \u0111\u01b0\u1ee3c l\u00e0m vi\u1ec7c v\u1edbi 50 \u0111\u1ed1i t\u00e1c k\u1ef9 thu\u1eadt s\u1ed1 trong khu v\u1ef1c. Ngo\u00e0i ra, Allianz v\u00e0 JD.com \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ecfa thu\u1eadn th\u00e0nh l\u1eadp doanh nghi\u1ec7p\u00a0b\u1ea3o hi\u1ec3m k\u1ef9 thu\u1eadt s\u1ed1<\/em>.<\/p>\n

Trong khi \u0111\u00f3, \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng b\u1ea3o hi\u1ec3m ph\u00e1t tri\u1ec3n nh\u01b0 H\u00e0n Qu\u1ed1c c\u0169ng \u0111ang thay \u0111\u1ed5i li\u00ean t\u1ee5c v\u1edbi xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n v\u1ec1\u00a0marketing online. C\u00f4ng ty B\u1ea3o hi\u1ec3m DB Insurance c\u0169ng quy\u1ebft \u0111\u1ecbnh t\u1eadp trung v\u00e0o l\u0129nh v\u1ef1c tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o\u00a0AI ho\u1eb7c chatbot\u00a0v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 b\u1ea3o hi\u1ec3m d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 s\u1eed d\u1ee5ng, th\u00f4ng qua c\u00e1c quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u1ec1 kh\u00e1c nhau.\u00a0B\u1ea3o hi\u1ec3m tr\u1ef1c tuy\u1ebfn\u00a0\u1edf Vi\u1ec7t Nam c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7.<\/p>\n

Nh\u1eefng kh\u00f3 kh\u0103n khi \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh b\u1ea3o hi\u1ec3m tr\u1ef1c tuy\u1ebfn \u1edf Vi\u1ec7t Nam<\/strong><\/h2>\n

T\u1ea5t nhi\u00ean, ti\u1ec1m n\u0103ng l\u00e0 nh\u01b0 v\u1eady, nh\u01b0ng vi\u1ec7c khai th\u00e1c th\u1ecb tr\u01b0\u1eddng hi\u1ec7n v\u1eabn c\u00f3 nh\u1eefng kh\u00f3 kh\u0103n nh\u1ea5t \u0111\u1ecbnh. T\u1ea1i Vi\u1ec7t Nam, khi ph\u00e1t tri\u1ec3n\u00a0b\u1ea3o hi\u1ec3m tr\u1ef1c tuy\u1ebfn, c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u0169ng g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c thi\u1ebft k\u1ebf c\u00e1c s\u1ea3n ph\u1ea9m b\u1ea3o hi\u1ec3m \u0111\u1ec3 b\u00e1n qua k\u00eanh n\u00e0y.<\/p>\n

\"b\u1ea3o<\/p>\n

V\u00e0i tr\u1edf ng\u1ea1i v\u1edbi m\u00f4 h\u00ecnh b\u1ea3o hi\u1ec3m tr\u00ean internet<\/em><\/p>\n

V\u00ed d\u1ee5, v\u1edbi b\u1ea3o hi\u1ec3m xe c\u01a1 gi\u1edbi, kh\u00e1ch h\u00e0ng sau khi ch\u1ee5p tr\u1ea1ng th\u00e1i xe ph\u1ea3i ch\u1edd m\u1ed9t th\u1eddi gian \u0111\u1ec3 c\u00f4ng ty b\u1ea3o hi\u1ec3m ph\u00ea duy\u1ec7t. Trong khi \u0111\u00f3, kh\u00e1ch h\u00e0ng c\u1ea7n s\u1ea3n ph\u1ea9m \u0111\u01a1n gi\u1ea3n, kh\u00f4ng c\u1ea7n m\u1ea5t th\u1eddi gian ch\u1edd \u0111\u1ee3i. \u00d0\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng tr\u1edf ng\u1ea1i khi\u1ebfn doanh thu c\u1ee7a m\u00f4 h\u00ecnh b\u1ea3o hi\u1ec3m phi nh\u00e2n th\u1ecd v\u1eabn r\u1ea5t khi\u00eam t\u1ed1n.<\/p>\n

B\u00e1n b\u1ea3o hi\u1ec3m tr\u1ef1c tuy\u1ebfn: H\u00f3a gi\u1ea3i th\u00e1ch th\u1ee9c, t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i<\/strong><\/h2>\n

Trong b\u1ed1i c\u1ea3nh c\u00e1ch m\u1ea1ng c\u00f4ng nghi\u1ec7p 4.0, c\u00f4ng ngh\u1ec7 th\u00f4ng tin ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, \u0111em l\u1ea1i cho l\u0129nh v\u1ef1c b\u1ea3o hi\u1ec3m nhi\u1ec1u l\u1ee3i \u00edch nh\u01b0 t\u0103ng k\u00eanh b\u00e1n h\u00e0ng, ph\u01b0\u01a1ng ti\u1ec7n t\u01b0\u01a1ng t\u00e1c r\u1ed9ng, c\u01a1 h\u1ed9i l\u01b0u tr\u1eef d\u1eef li\u1ec7u to\u00e0n di\u1ec7n, n\u00e2ng cao hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p b\u1ea3o hi\u1ec3m.<\/p>\n

\"b\u1ea3o<\/p>\n

H\u00f3a gi\u1ea3i th\u00e1ch th\u1ee9c – t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i<\/em><\/p>\n

Xem th\u00eam:<\/p>\n

Vai tr\u00f2 c\u1ee7a marketing \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p v\u00e0 x\u00e3 h\u1ed9i hi\u1ec7n nay<\/a><\/div>\n

Theo c\u00e1c chuy\u00ean gia b\u1ea3o hi\u1ec3m, cu\u1ed9c c\u00e1ch m\u1ea1ng c\u00f4ng nghi\u1ec7p v\u1edbi \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i s\u1ebd gi\u00fap c\u00e1c c\u00f4ng ty \u0111\u1ea9y m\u1ea1nh k\u00eanh ph\u00e2n ph\u1ed1i giao d\u1ecbch \u0111i\u1ec7n t\u1eed. \u0110\u1ed3ng th\u1eddi gi\u00fap c\u00e1c doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m chi ph\u00ed \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00f4ng \u0111o\u1ea1n b\u00e1n h\u00e0ng. Kh\u00e1ch h\u00e0ng c\u0169ng ch\u1ee7 \u0111\u1ed9ng t\u00ecm hi\u1ec3u c\u00e1c ngu\u1ed3n th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m b\u1ea3o hi\u1ec3m \u0111\u1ec3\u00a0\u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/p>\n

Theo Vi\u1ec7n Chi\u1ebfn l\u01b0\u1ee3c v\u00e0 Ch\u00ednh s\u00e1ch t\u00e0i ch\u00ednh (B\u1ed9 T\u00e0i ch\u00ednh), c\u00e1ch m\u1ea1ng c\u00f4ng nghi\u1ec7p 4.0 s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u1ea1nh \u0111\u1ebfn ng\u00e0nh B\u1ea3o hi\u1ec3m, b\u1edfi c\u00e1c chu tr\u00ecnh s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 b\u1ea3o hi\u1ec3m \u0111\u1ec1u ch\u1ecbu s\u1ef1 \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn c\u1ee7a k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n

K\u1ebft lu\u1eadn<\/strong><\/h2>\n

Trong th\u1eddi gian t\u1edbi, \u0111\u1ec3 \u0111\u00f3n \u0111\u1ea7u xu h\u01b0\u1edbng digital marketing, c\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i ti\u1ebfp t\u1ee5c t\u00e1i c\u01a1 c\u1ea5u d\u1ecbch v\u1ee5, \u0111\u1ed5i m\u1edbi c\u00e1c s\u1ea3n ph\u1ea5m, \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. \u00a0C\u00e1c doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea7u t\u01b0 m\u1ed9t h\u1ec7 th\u1ed1ng c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i \u0111\u1ec3 c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh kinh doanh online nh\u1eb1m thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n","protected":false},"excerpt":{"rendered":"

D\u00f9 doanh thu ph\u00ed b\u1ea3o hi\u1ec3m \u0111\u01b0\u1ee3c khai th\u00e1c t\u1eeb m\u00f4 h\u00ecnh b\u00e1n tr\u1ef1c tuy\u1ebfn c\u1ee7a c\u1ea3 2 lo\u1ea1i nh\u00e2n th\u1ecd v\u00e0 phi nh\u00e2n th\u1ecd chi\u1ebfm ch\u01b0a \u0111\u1ea7y 5% t\u1ed5ng doanh thu ph\u00ed b\u1ea3o hi\u1ec3m. Tuy nhi\u00ean, m\u00f4 h\u00ecnh b\u00e1n b\u1ea3o hi\u1ec3m tr\u1ef1c tuy\u1ebfn v\u1eabn l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c tr\u1ecdng t\u00e2m c\u1ee7a c\u00e1c […]<\/p>\n","protected":false},"author":1,"featured_media":12696,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[85],"tags":[711,713,712],"yoast_head":"\nB\u00e1n b\u1ea3o hi\u1ec3m tr\u1ef1c tuy\u1ebfn: Tr\u1ecdng t\u00e2m trong t\u01b0\u01a1ng lai<\/title>\n<meta name=\"description\" content=\"C\u00e1c doanh nghi\u1ec7p n\u00ean thay \u0111\u1ed5i chi\u1ebfn d\u1ecbch marketing \u0111\u1ec3 b\u1eaft k\u1ecbp \u0111\u1ed1i th\u1ee7 v\u00e0 t\u0103ng doanh s\u1ed1 v\u01b0\u1ee3t b\u1eadc. C\u00f9ng Adsplus t\u00ecm hi\u1ec3u v\u1ec1 kinh doanh b\u1ea3o hi\u1ec3m tr\u1ef1c tuy\u1ebfn nh\u00e9\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/ban-bao-hiem-truc-tuyen-trong-tam-trong-tuong-lai\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B\u00e1n b\u1ea3o hi\u1ec3m tr\u1ef1c tuy\u1ebfn: Tr\u1ecdng t\u00e2m trong t\u01b0\u01a1ng lai\" \/>\n<meta property=\"og:description\" content=\"C\u00e1c doanh nghi\u1ec7p n\u00ean thay \u0111\u1ed5i chi\u1ebfn d\u1ecbch marketing \u0111\u1ec3 b\u1eaft k\u1ecbp \u0111\u1ed1i th\u1ee7 v\u00e0 t\u0103ng doanh s\u1ed1 v\u01b0\u1ee3t b\u1eadc. C\u00f9ng Adsplus t\u00ecm hi\u1ec3u v\u1ec1 kinh doanh b\u1ea3o hi\u1ec3m tr\u1ef1c tuy\u1ebfn nh\u00e9\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/ban-bao-hiem-truc-tuyen-trong-tam-trong-tuong-lai\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-23T03:47:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-23T03:48:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/06\/Untitled-2-18.png\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"525\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"wdt_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wdt_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/ban-bao-hiem-truc-tuyen-trong-tam-trong-tuong-lai\",\"url\":\"https:\/\/adsplus.vn\/blog\/ban-bao-hiem-truc-tuyen-trong-tam-trong-tuong-lai\",\"name\":\"B\u00e1n b\u1ea3o hi\u1ec3m tr\u1ef1c tuy\u1ebfn: Tr\u1ecdng t\u00e2m trong t\u01b0\u01a1ng lai\",\"isPartOf\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\"},\"datePublished\":\"2019-06-23T03:47:04+00:00\",\"dateModified\":\"2019-06-23T03:48:58+00:00\",\"author\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a\"},\"description\":\"C\u00e1c doanh nghi\u1ec7p n\u00ean thay \u0111\u1ed5i chi\u1ebfn d\u1ecbch marketing \u0111\u1ec3 b\u1eaft k\u1ecbp \u0111\u1ed1i th\u1ee7 v\u00e0 t\u0103ng doanh s\u1ed1 v\u01b0\u1ee3t b\u1eadc. 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