{"id":12766,"date":"2019-06-23T10:17:03","date_gmt":"2019-06-23T10:17:03","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=12766"},"modified":"2019-06-24T04:39:12","modified_gmt":"2019-06-24T04:39:12","slug":"danh-gia-cac-chi-so-khi-chay-quang-cao-thiet-bi-chieu-sang","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/danh-gia-cac-chi-so-khi-chay-quang-cao-thiet-bi-chieu-sang","title":{"rendered":"\u0110\u00e1nh gi\u00e1 c\u00e1c ch\u1ec9 s\u1ed1 khi ch\u1ea1y qu\u1ea3ng c\u00e1o thi\u1ebft b\u1ecb chi\u1ebfu s\u00e1ng"},"content":{"rendered":"<p><em><b>M\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a t\u1eebng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o thi\u1ebft b\u1ecb chi\u1ebfu s\u00e1ng c\u1ee7a b\u1ea1n \u0111ang ra sao? N\u1ebfu \u0111ang ch\u1ea1y qu\u1ea3ng c\u00e1o b\u1ea1n kh\u00f4ng th\u1ec3 kh\u00f4ng quan t\u00e2m \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 n\u00e0y. C\u00e1c ch\u1ec9 s\u1ed1 <a href=\"http:\/\/www.facebook.comhttps\/\/www.facebook.com\/AdsplusVietnam\">ADSPLUS<\/a> cung c\u1ea5p d\u01b0\u1edbi \u0111\u00e2y s\u1ebd l\u00e0 c\u01a1 s\u1edf quan tr\u1ecdng \u0111\u1ec3 n\u1eafm b\u1eaft t\u00ecnh h\u00ecnh v\u00e0 c\u00f3 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh h\u1ee3p l\u00fd.<\/b><\/em><\/p>\n<h2><b>CTR \u2013 Click Through Rate (T\u1ef7 l\u1ec7 nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">CTR \u2013 Click Through Rate l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 th\u00f4ng d\u1ee5ng trong m\u1ecdi c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o online, c\u01a1 b\u1ea3n m\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o ph\u1ea3i n\u1eafm \u0111\u01b0\u1ee3c. N\u00f3 th\u1ec3 hi\u1ec7n hai y\u1ebfu t\u1ed1 l\u00e0 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb (impression) v\u00e0 s\u1ed1 l\u01b0\u1ee3t nh\u1ea5p (click) v\u00e0o qu\u1ea3ng c\u00e1o.<\/span><\/p>\n<h3><span style=\"font-size: 14pt;\"><b>CTR = T\u1ed5ng l\u01b0\u1ee3t click \/ T\u1ed5ng impression (%)<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">H\u00e0nh \u0111\u1ed9ng \u0111\u1ea7u ti\u00ean c\u1ee7a c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a qu\u1ea3ng c\u00e1o thi\u1ebft b\u1ecb chi\u1ebfu s\u00e1ng l\u00e0 nh\u1ea5p v\u00e0o xem th\u00eam. Ch\u1ec9 s\u1ed1 CTR cho bi\u1ebft \u0111\u1ed9 h\u1ea5p d\u1eabn c\u1ee7a qu\u1ea3ng c\u00e1o \u0111\u00f3.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Ch\u1ec9 s\u1ed1 CTR cho bi\u1ebft \u0111\u1ed9 h\u1ea5p d\u1eabn c\u1ee7a qu\u1ea3ng c\u00e1o<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Tuy nhi\u00ean, ch\u1ec9 nh\u00ecn v\u00e0o CTR ch\u01b0a th\u1ec3 \u0111\u00e1nh gi\u00e1 to\u00e0n di\u1ec7n hi\u1ec7u qu\u1ea3 th\u1ef1c t\u1ebf c\u1ee7a chi\u1ebfn d\u1ecbch d\u00f9 t\u1eeb \u0111\u00f3 c\u00e1c ch\u1ec9 s\u1ed1 v\u1ec1 sau c\u00f3 ch\u1ecbu \u1ea3nh h\u01b0\u1edfng. Ngo\u1ea1i tr\u1eeb m\u1ee5c ti\u00eau quan t\u00e2m h\u00e0ng \u0111\u1ea7u c\u1ee7a b\u1ea1n l\u00e0 gia t\u0103ng s\u1ed1 l\u01b0\u1ee3t truy c\u1eadp.<\/span><\/p>\n<figure id=\"attachment_12660\" aria-describedby=\"caption-attachment-12660\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-12660 size-full\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/06\/lamp-2247538__480.jpg\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/06\/lamp-2247538__480.jpg 640w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/06\/lamp-2247538__480-300x225.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/06\/lamp-2247538__480-80x60.jpg 80w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/06\/lamp-2247538__480-265x198.jpg 265w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/06\/lamp-2247538__480-610x458.jpg 610w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-12660\" class=\"wp-caption-text\">Ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng ch\u1ea1y qu\u1ea3ng c\u00e1o thi\u1ebft b\u1ecb chi\u1ebfu s\u00e1ng<\/figcaption><\/figure>\n<p><strong>Xem th\u00eam<\/strong><\/p>\n<div class=\"custom-button-row\"><a target=\"_blank\" class=\"custom-button\" href=\"https:\/\/adsplus.vn\/blog\/cach-dat-tu-khoa-khi-chay-quang-cao-search-cho-nganh-den\/\">C\u00e1ch \u0111\u1eb7t t\u1eeb kh\u00f3a khi ch\u1ea1y qu\u1ea3ng c\u00e1o Search cho ng\u00e0nh \u0111\u00e8n<\/a><\/div>\n<h2><b>CPM \u2013 Cost Per Mile (Chi ph\u00ed tr\u00ean 1000 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Khi g\u1eb7p ph\u1ea3i v\u1ea5n \u0111\u1ec1 qu\u1ea3ng c\u00e1o kh\u00f4ng hi\u1ec7u qu\u1ea3, c\u00e2u h\u1ecfi \u0111\u1eb7t ra l\u00e0: B\u1ea1n \u0111\u00e3 ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau ch\u01b0a? H\u00ecnh \u1ea3nh, n\u1ed9i dung qu\u1ea3ng c\u00e1o li\u1ec7u \u0111\u00e3 ph\u00f9 h\u1ee3p ch\u01b0a? Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean \u0111\u1ec3 t\u00ecm hi\u1ec3u nguy\u00ean nh\u00e2n l\u00e0 r\u00e0 so\u00e1t l\u1ea1i ch\u1ec9 s\u1ed1 CPM (chi ph\u00ed tr\u00ean 1000 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CPM gi\u00fap b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c 2 v\u1ea5n \u0111\u1ec1 trong chi\u1ebfn d\u1ecbch:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ph\u01b0\u01a1ng \u00e1n t\u1ed1i \u01b0u \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. \u0110\u1ed1i t\u01b0\u1ee3ng b\u1ea1n nh\u1eafm \u0111\u1ebfn c\u00e0ng chi ti\u1ebft bao nhi\u00eau, ch\u1ec9 s\u1ed1 CPM c\u00e0ng cao b\u1ea5y nhi\u00eau.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">S\u1ed1 l\u01b0\u1ee3ng \u0111\u1ed1i th\u1ee7 \u0111ang th\u1ef1c hi\u1ec7n qu\u1ea3ng c\u00e1o \u0111\u1ebfn c\u00f9ng t\u1eadp \u0111\u1ed1i t\u01b0\u1ee3ng. Khi c\u00f3 qu\u00e1 nhi\u1ec1u \u0111\u1ed1i th\u1ee7 \u0111ang c\u00f9ng nh\u1eafm v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng, gi\u00e1 th\u1ea7u\/ng\u01b0\u1eddi \u0111\u1ec3 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o s\u1ebd b\u1ecb \u0111\u1ea9y l\u00ean cao. \u0110i\u1ec1u n\u00e0y khi\u1ebfn to\u00e0n b\u1ed9 CPM c\u0169ng t\u0103ng cao.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>CPM = (T\u1ed5ng chi ph\u00ed cho qu\u1ea3ng c\u00e1o \/ T\u1ed5ng Impressions) x 1000<\/b><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">CPM gi\u00fap nh\u00ecn nh\u1eadn l\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a n\u1ed9i dung, h\u00ecnh \u1ea3nh qu\u1ea3ng c\u00e1o<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">S\u1ef1 h\u1ea5p d\u1eabn c\u1ee7a qu\u1ea3ng c\u00e1o v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 quan tr\u1ecdng. Tuy nhi\u00ean, v\u1ea5n \u0111\u1ec1 chi ph\u00ed v\u1eabn c\u1ea7n ph\u1ea3i t\u00ednh to\u00e1n v\u00e0 c\u00e2n nh\u1eafc h\u1ee3p l\u00fd \u0111\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<h2><b>CPC \u2013 Cost Per Click (Gi\u00e1 tr\u00ean 1 l\u1ea7n nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 ch\u1ec9 s\u1ed1 tuy\u1ec7t v\u1eddi b\u1edfi n\u00f3 th\u1ec3 hi\u1ec7n r\u00f5 r\u00e0ng hai y\u1ebfu t\u1ed1: M\u1ee9c \u0111\u1ed9 h\u1ea5p d\u1eabn v\u00e0 hi\u1ec7u qu\u1ea3 tr\u00ean t\u1ed5ng ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o. Ngay t\u1eeb t\u00ean g\u1ecdi \u0111\u00e3 gi\u00fap ta hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1ch th\u1ee9c t\u00ednh ch\u1ec9 s\u1ed1 n\u00e0y:<\/span><\/p>\n<h3><b>CPC = T\u1ed5ng chi ph\u00ed qu\u1ea3ng c\u00e1o \/ T\u1ed5ng click<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Trong th\u1ef1c t\u1ebf, 3 ch\u1ec9 s\u1ed1 CPC, CPM v\u00e0 CTR c\u00f3 m\u1ed1i quan h\u1ec7 v\u1edbi nhau. B\u1ea1n ch\u1ec9 c\u1ea7n nh\u1edb c\u00f4ng th\u1ee9c: <\/span><b>CPM \/ CPC = CTR x 1000<\/b><span style=\"font-weight: 400;\">. L\u01b0u \u00fd khi m\u1ed9t trong ba y\u1ebfu t\u1ed1 duy tr\u00ec, th\u00ec hai y\u1ebfu t\u1ed1 c\u00f2n l\u1ea1i s\u1ebd th\u1ec3 hi\u1ec7n m\u1ed1i quan h\u1ec7 r\u00f5 r\u00e0ng.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Ch\u1ec9 s\u1ed1 CPC cho bi\u1ebft m\u1ee9c \u0111\u1ed9 h\u1ea5p d\u1eabn v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o tr\u00ean t\u1ed5ng chi ph\u00ed<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Ch\u1ec9 s\u1ed1 CPC ra \u0111\u1eddi \u0111\u1ec3 b\u1ed5 sung th\u00eam th\u00f4ng tin cho CTR trong quan h\u1ec7 v\u1edbi chi ph\u00ed c\u1ee7a to\u00e0n b\u1ed9 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. S\u1ebd r\u1ea5t l\u00fd t\u01b0\u1edfng n\u1ebfu x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t qu\u1ea3ng c\u00e1o c\u00f3 CPM th\u1ea5p v\u00e0 \u00edt bi\u1ebfn \u0111\u1ed9ng. Khi CTR t\u0103ng th\u00ec ch\u1eafc ch\u1eafn CPC s\u1ebd gi\u1ea3m. T\u1ee9c l\u00e0, v\u1edbi ng\u00e2n s\u00e1ch b\u1ecf ra s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u t\u01b0\u01a1ng t\u00e1c h\u01a1n c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/span><\/p>\n<figure id=\"attachment_12538\" aria-describedby=\"caption-attachment-12538\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-12538 size-full\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/06\/pexels-photo-955447.jpeg\" alt=\"\" width=\"1000\" height=\"627\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/06\/pexels-photo-955447.jpeg 1000w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/06\/pexels-photo-955447-300x188.jpeg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/06\/pexels-photo-955447-768x482.jpeg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/06\/pexels-photo-955447-610x382.jpeg 610w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-12538\" class=\"wp-caption-text\">Ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1<\/figcaption><\/figure>\n<h2><b>Impression \u2013 Ch\u1ec9 s\u1ed1 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb (\u0110\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 tin c\u1eady c\u1ee7a t\u1eadp \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ebfp c\u1eadn)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Sau khi chi\u1ebfn d\u1ecbch th\u1ef1c hi\u1ec7n, Impression ch\u00ednh l\u00e0 con s\u1ed1 th\u1ef1c t\u1ebf th\u1ec3 hi\u1ec7n s\u1ef1 ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ec1m n\u0103ng t\u1eeb c\u00e1ch x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. Tr\u00e1nh nh\u1ea7m l\u1eabn gi\u1eefa hai ch\u1ec9 s\u1ed1 Impression v\u00e0 Impression per person (l\u01b0\u1ee3t hi\u1ec3n th\u1ecb duy nh\u1ea5t t\u00ednh tr\u00ean \u0111\u01a1n v\u1ecb ng\u01b0\u1eddi).<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Impression gi\u00fap \u0111\u00e1nh gi\u00e1 s\u1ef1 ph\u00e2n ph\u1ed1i th\u1ef1c t\u1ebf c\u1ee7a qu\u1ea3ng c\u00e1o \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Trong ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o, ch\u1ec9 s\u1ed1 Impression h\u1eefu \u00edch cho vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o. C\u1ee5 th\u1ec3 trong giai \u0111o\u1ea1n th\u1eed nghi\u1ec7m \u0111\u1ec3 t\u00ecm ra kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, qu\u1ea3ng c\u00e1o n\u00e0o l\u00e0 hi\u1ec7u qu\u1ea3 v\u00e0 ph\u00f9 h\u1ee3p.<\/span><\/p>\n<p><strong>Xem th\u00eam<\/strong><\/p>\n<div class=\"custom-button-row\"><a target=\"_blank\" class=\"custom-button\" href=\"https:\/\/adsplus.vn\/blog\/4-giai-phap-tuyet-voi-de-quang-cao-thiet-bi-chieu-sang\/\">4 gi\u1ea3i ph\u00e1p tuy\u1ec7t v\u1eddi \u0111\u1ec3 qu\u1ea3ng c\u00e1o thi\u1ebft b\u1ecb chi\u1ebfu s\u00e1ng<\/a><\/div>\n<h2><b>So s\u00e1nh CTR v\u1edbi CR (Conversion Rate) \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t cu\u1ed1i c\u00f9ng c\u1ee7a chi\u1ebfn d\u1ecbch<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">CTR cao cho th\u1ea5y qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi quan t\u00e2m. Tuy nhi\u00ean cu\u1ed1i c\u00f9ng, CR (t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i) th\u1ea5p t\u1ee9c kh\u00e1ch mua h\u00e0ng l\u1ea1i kh\u00f4ng c\u00f3. L\u00fd do t\u1ea1i sao khi so s\u00e1nh CTR v\u00e0 CR b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng nh\u1eadn ra ngay.<\/span><\/p>\n<p><b>CTR = T\u1ed5ng s\u1ed1 click \/ T\u1ed5ng s\u1ed1 hi\u1ec3n th\u1ecb<\/b><\/p>\n<p><b>CR = T\u1ed5ng s\u1ed1 mua h\u00e0ng \/ T\u1ed5ng s\u1ed1 click<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">K\u1ebft h\u1ee3p so s\u00e1nh CTR v\u00e0 CR \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o cu\u1ed1i c\u00f9ng c\u1ee7a chi\u1ebfn d\u1ecbch<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">CR s\u1ebd th\u1ec3 hi\u1ec7n s\u00e2u xa h\u01a1n vi\u1ec7c quan t\u00e2m c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng sau khi nh\u1ea5p. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ef1c s\u1ef1 c\u1ea3m th\u1ea5y qu\u1ea3ng c\u00e1o h\u1ea5p d\u1eabn v\u00e0 suy ngh\u0129 th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng ti\u1ebfp theo kh\u00f4ng? CR ph\u1ee5 thu\u1ed9c, ch\u1ecbu \u1ea3nh h\u01b0\u1edfng c\u1ee7a n\u1ed9i dung, h\u00ecnh \u1ea3nh v\u00e0 l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng \u0111\u1ebfn kh\u00e1ch h\u00e0ng. Nh\u1eafc t\u1edbi CR kh\u00f4ng th\u1ec3 kh\u00f4ng n\u00f3i \u0111\u1ebfn ch\u1ec9 s\u1ed1 CPA (Cost Per Action) \u2013 chi ph\u00ed tr\u00ean m\u1ed7i l\u01b0\u1ee3t h\u00e0nh \u0111\u1ed9ng th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau. CR lu\u00f4n t\u1ec9 l\u1ec7 ngh\u1ecbch v\u1edbi CPA, t\u1ee9c CR t\u0103ng, s\u1ed1 l\u01b0\u1ee3ng h\u00e0nh \u0111\u1ed9ng t\u0103ng th\u00ec chi ph\u00ed cho m\u1ed7i h\u00e0nh \u0111\u1ed9ng s\u1ebd c\u00e0ng gi\u1ea3m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1edbi qu\u1ea3ng c\u00e1o Facebook, CPA ch\u00ednh l\u00e0 gi\u00e1 tr\u00ean 1 b\u00ecnh lu\u1eadn. \u0110\u00f3 l\u00e0 l\u00fd do v\u00ec sao nh\u00e0 qu\u1ea3ng c\u00e1o lu\u00f4n \u0111\u01b0a ra gi\u00e1 b\u00ecnh lu\u1eadn r\u1ebb.<\/span><\/p>\n<h2><b>K\u1ebft h\u1ee3p CR v\u00e0 CPA \u0111\u1ec3 \u0111o l\u01b0\u1eddng ROI (T\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn tr\u00ean 1 \u0111\u1ed3ng chi ph\u00ed)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">C\u0103n c\u1ee9 cu\u1ed1i c\u00f9ng c\u1ee7a chi\u1ebfn d\u1ecbch c\u1ea7n \u0111\u01b0a v\u00e0o \u0111\u1ed3ng th\u1eddi 2 y\u1ebfu t\u1ed1 CR v\u00e0 CPA \u0111\u1ec3 c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh, \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t. Th\u00f4ng th\u01b0\u1eddng \u0111\u1eb7t ph\u00e9p t\u00ednh \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o t\u1eadp trung nhi\u1ec1u v\u00e0o t\u1ef7 l\u1ec7 CR. Qu\u1ea3 th\u1eadt \u0111a s\u1ed1 tr\u01b0\u1eddng h\u1ee3p CR c\u00e0ng cao th\u00ec hi\u1ec7u qu\u1ea3 c\u00e0ng nhi\u1ec1u nh\u01b0ng nh\u01b0 v\u1eady l\u00e0 ch\u01b0a \u0111\u1ee7. Do v\u1eady, ch\u1ec9 s\u1ed1 CPA m\u1edbi sinh ra \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 th\u1ef1c t\u1ebf h\u01a1n. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu ch\u1ec9 c\u0103n c\u1ee9 v\u00e0o m\u1ed7i CPA c\u0169ng kh\u00f4ng n\u00f3i l\u00ean \u0111\u01b0\u1ee3c bao qu\u00e1t hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ee9c k\u1ef3 v\u1ecdng nh\u1ea5t \u0111em l\u1ea1i thhttp:\/\/www.facebook.comhttps\/\/www.facebook.com\/AdsplusVietnam\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch v\u1eabn l\u00e0 CPA gi\u1ea3m v\u00e0 CR t\u0103ng m\u1ea1nh.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u0110o l\u01b0\u1eddng m\u1ee9c k\u1ef3 v\u1ecdng b\u1eb1ng c\u1ea3 CR v\u00e0 CPA s\u1ebd gi\u00fap \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o thi\u1ebft b\u1ecb chi\u1ebfu s\u00e1ng lu\u00f4n \u0111\u01b0\u1ee3c b\u1ed5 sung v\u00e0 n\u00e2ng c\u1ea5p, v\u1edbi nhi\u1ec1u ch\u1ec9 s\u1ed1 ph\u00e2n t\u00edch m\u1edbi v\u00e0 ho\u00e0n thi\u1ec7n h\u01a1n. Ch\u00ednh b\u1edfi v\u00ec c\u00f3 qu\u00e1 nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn nghi\u00ean c\u1ee9u v\u00e0 nhi\u1ec1u ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 n\u00ean kh\u00f3 tr\u00e1nh kh\u1ecfi t\u00ecnh tr\u1ea1ng b\u1ecf s\u00f3t v\u00e0 nh\u1ea7m l\u1eabn trong ph\u00e2n t\u00edch. <a href=\"http:\/\/www.facebook.comhttps\/\/www.facebook.com\/AdsplusVietnam\">ADSPLUS<\/a> lu\u00f4n cung c\u1ea5p cho kh\u00e1ch h\u00e0ng b\u1ea3ng ph\u00e2n t\u00edch k\u1ebft qu\u1ea3 ch\u1ea1y qu\u1ea3ng c\u00e1o chi ti\u1ebft. Tham gia ngay c\u00f9ng ch\u00fang t\u00f4i!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a t\u1eebng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o thi\u1ebft b\u1ecb chi\u1ebfu s\u00e1ng c\u1ee7a b\u1ea1n \u0111ang ra sao? N\u1ebfu \u0111ang ch\u1ea1y qu\u1ea3ng c\u00e1o b\u1ea1n kh\u00f4ng th\u1ec3 kh\u00f4ng quan t\u00e2m \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 n\u00e0y. C\u00e1c ch\u1ec9 s\u1ed1 ADSPLUS cung c\u1ea5p d\u01b0\u1edbi \u0111\u00e2y s\u1ebd l\u00e0 c\u01a1 s\u1edf quan tr\u1ecdng \u0111\u1ec3 n\u1eafm b\u1eaft t\u00ecnh h\u00ecnh v\u00e0 c\u00f3 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12660,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[726],"tags":[754,756,755],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0110\u00e1nh gi\u00e1 c\u00e1c ch\u1ec9 s\u1ed1 khi ch\u1ea1y qu\u1ea3ng c\u00e1o thi\u1ebft b\u1ecb chi\u1ebfu s\u00e1ng - K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/danh-gia-cac-chi-so-khi-chay-quang-cao-thiet-bi-chieu-sang\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0110\u00e1nh gi\u00e1 c\u00e1c ch\u1ec9 s\u1ed1 khi ch\u1ea1y qu\u1ea3ng c\u00e1o thi\u1ebft b\u1ecb chi\u1ebfu s\u00e1ng - K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"og:description\" content=\"M\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a t\u1eebng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o thi\u1ebft b\u1ecb chi\u1ebfu s\u00e1ng c\u1ee7a b\u1ea1n \u0111ang ra sao? N\u1ebfu \u0111ang ch\u1ea1y qu\u1ea3ng c\u00e1o b\u1ea1n kh\u00f4ng th\u1ec3 kh\u00f4ng quan t\u00e2m \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 n\u00e0y. 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