{"id":12770,"date":"2019-06-23T10:49:18","date_gmt":"2019-06-23T10:49:18","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=12770"},"modified":"2019-06-24T04:42:34","modified_gmt":"2019-06-24T04:42:34","slug":"xac-dinh-ngan-sach-quang-cao-den-chieu-sang","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/xac-dinh-ngan-sach-quang-cao-den-chieu-sang","title":{"rendered":"X\u00e1c \u0111\u1ecbnh ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o \u0111\u00e8n chi\u1ebfu s\u00e1ng"},"content":{"rendered":"

M\u1ed9t trong nh\u1eefng quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng nh\u1ea5t m\u00e0 c\u00e1c doanh c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf ph\u1ea3i \u0111\u01b0a ra l\u00e0 \u201cng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o \u0111\u00e8n l\u00e0 bao nhi\u00eau\u201d? Hay m\u1ed9t c\u00e2u h\u1ecfi b\u1ea1n th\u01b0\u1eddng nghe \u0111\u00f3 l\u00e0 \u201cT\u00f4i n\u00ean ti\u00eau bao nhi\u00eau ti\u1ec1n cho qu\u1ea3ng c\u00e1o ti\u1ebfp th\u1ecb\u201d?<\/strong><\/em><\/p>\n

Ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o \u0111\u00e8n b\u00e0o nhi\u00eau l\u00e0 h\u1ee3p l\u00fd<\/span><\/strong><\/h2>\n

C\u00e2u tr\u1ea3 l\u1eddi th\u1eadt \u0111\u01a1n gi\u1ea3n l\u00e0 \u201cc\u00f2n t\u00f9y\u201d. M\u1ed7i l\u0129nh v\u1ef1c kinh doanh, quy m\u00f4 hay m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng c\u1ee7a t\u1eebng doanh nghi\u1ec7p kh\u00e1c nhau. Do \u0111\u00f3 vi\u1ec7c x\u00e1c \u0111\u1ecbnh ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o ti\u1ebfp th\u1ecb c\u0169ng s\u1ebd ho\u00e0n to\u00e0n kh\u00e1c nhau. C\u00f3 th\u1ec3 l\u00e0 2%, 10% hay c\u00f3 th\u1ec3 tr\u00ean 20% nh\u01b0 trong l\u0129nh v\u1ef1c thi\u1ebft b\u1ecb chi\u1ebfu s\u00e1ng ch\u1eb3ng h\u1ea1n.<\/span><\/p>\n

\"\"
Ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o \u0111\u00e8n chi\u1ebfu s\u00e1ng t\u1ed1i \u01b0u<\/figcaption><\/figure>\n

L\u1ea5y doanh thu tr\u1eeb chi ph\u00ed<\/span><\/strong><\/h3>\n

M\u1ed9t s\u1ed1 doanh nghi\u1ec7p t\u00ednh ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o b\u1eb1ng c\u00e1ch l\u1ea5y doanh thu tr\u1eeb \u0111i chi ph\u00ed s\u1ea3n ph\u1ea9m (COGS), chi ph\u00ed c\u1ed1 \u0111\u1ecbnh (overhead), l\u01b0\u01a1ng nh\u00e2n vi\u00ean v\u00e0 l\u1ee3i nhu\u1eadn g\u1ed9p mong \u0111\u1ee3i. S\u1ed1 ti\u1ec1n c\u00f2n l\u1ea1i sau khi tr\u1eeb h\u1ebft m\u1ecdi th\u1ee9 \u0111\u00f3 ch\u00ednh l\u00e0 ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o ti\u1ebfp th\u1ecb. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t \u00fd ki\u1ebfn hay\u2026<\/span><\/p>\n

V\u1eady n\u1ebfu ng\u00e2n s\u00e1ch \u0111\u1ed1i th\u1ee7 cao h\u01a1n<\/span><\/strong><\/h3>\n

Ch\u1eb3ng h\u1ea1n, n\u1ebfu c\u00f4ng ty b\u1ea1n c\u00f3 th\u00eam m\u1ed9t v\u00e0i \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u1edbi ho\u1eb7c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh hi\u1ec7n t\u1ea1i chi nhi\u1ec1u ti\u1ec1n cho qu\u1ea3ng c\u00e1o ti\u1ebfp th\u1ecb th\u00ec b\u1ea1n c\u1ea7n ph\u1ea3i gia t\u0103ng ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb l\u00e0 gi\u1eef v\u1eefng ho\u1eb7c gia t\u0103ng th\u1ecb ph\u1ea7n.<\/span><\/p>\n

C\u00f2n c\u00e1c doanh nghi\u1ec7p lu\u00f4n c\u00f3 quan \u0111i\u1ec3m l\u00e0 \u201cti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c \u0111\u1ed3ng n\u00e0o th\u00ec l\u1ee3i nhu\u1eadn th\u00eam \u0111\u1ed3ng \u0111\u00f3\u201d. \u0110i\u1ec1u n\u00e0y ho\u00e0n to\u00e0n kh\u00f4ng \u0111\u00fang. B\u1ea1n b\u1ecf ti\u1ec1n ra qu\u1ea3ng c\u00e1o l\u00e0 nh\u1eb1m m\u1ee5c \u0111\u00edch t\u0103ng doanh s\u1ed1. V\u00ec v\u1eady c\u1ea7n l\u00e0m sao ti\u00eau ti\u1ec1n m\u1ed9t c\u00e1ch kh\u00f4n ngoan v\u00e0 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u1ed1i \u01b0u ng\u00e2n s\u00e1ch.<\/span><\/p>\n

C\u00e1ch x\u00e1c \u0111\u1ecbnh ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o ti\u1ebfp th\u1ecb<\/span><\/strong><\/h2>\n

Ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o ti\u1ebfp th\u1ecb th\u01b0\u1eddng \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh d\u1ef1a tr\u00ean m\u1ed9t trong b\u1ed1n c\u00e1ch sau:<\/span><\/p>\n

Ng\u00e2n s\u00e1ch t\u01b0\u01a1ng x\u1ee9ng v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh:<\/b><\/span><\/h3>\n

C\u00e1ch x\u00e1c \u0111\u1ecbnh ng\u00e2n s\u00e1ch n\u00e0y d\u1ef1a tr\u00ean l\u1eadp lu\u1eadn l\u00e0 \u201cn\u1ebfu s\u1eed d\u1ee5ng ng\u00e2n s\u00e1ch th\u1ea5p h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh th\u00ec doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n\u201d ho\u1eb7c gi\u1ea3m doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 l\u1ee3i nhu\u1eadn. <\/span><\/p>\n

X\u00e1c \u0111\u1ecbnh t\u1ec9 l\u1ec7 nh\u1ea5t \u0111\u1ecbnh:<\/b><\/span><\/h3>\n

Ban l\u00e3nh \u0111\u1ea1o c\u00f4ng ty \u0111\u01b0a ra m\u1ed9t ngu\u1ed3n ng\u00e2n s\u00e1ch nh\u1ea5t \u0111\u1ecbnh sau khi c\u00e2n nh\u1eafc k\u1ef9 v\u1ec1 ngu\u1ed3n l\u1ef1c hi\u1ec7n t\u1ea1i, ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o c\u00e1c n\u0103m tr\u01b0\u1edbc. Ngo\u00e0i ra n\u00f3 l\u00e0 c\u00e1c m\u1ee5c ti\u00eau \u01b0u ti\u00ean c\u1ee7a doanh nghi\u1ec7p trong n\u0103m nay.<\/span><\/p>\n

\"\"
Ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o \u0111\u00e8n chi\u1ebfu s\u00e1ng<\/figcaption><\/figure>\n

Xem th\u00eam<\/strong><\/p>\n

C\u00e1ch \u0111\u1eb7t t\u1eeb kh\u00f3a khi ch\u1ea1y qu\u1ea3ng c\u00e1o Search cho ng\u00e0nh \u0111\u00e8n<\/a><\/div>\n

Theo t\u1ec9 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ee7a doanh s\u1ed1:<\/b><\/span><\/h3>\n

Ng\u00e2n s\u00e1ch \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1eb1ng m\u1ed9t t\u1ec9 l\u1ec7 % theo doanh s\u1ed1 b\u00e1n h\u00e0ng. V\u00ed d\u1ee5, n\u1ebfu doanh s\u1ed1 b\u00e1n h\u00e0ng k\u1ef3 v\u1ecdng l\u00e0 100 t\u1ec9 \u0111\u1ed3ng, v\u00e0 t\u1ec9 l\u1ec7 ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o ti\u1ebfp th\u1ecb l\u00e0 5% th\u00ec ng\u00e2n s\u00e1ch s\u1ebd l\u00e0 5 t\u1ec9. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng kh\u00e1 ph\u1ed5 bi\u1ebfn hi\u1ec7n nay v\u00ec vi\u1ec7c t\u00ednh to\u00e1n r\u1ea5t \u0111\u01a1n gi\u1ea3n.<\/span><\/p>\n

D\u1ef1a tr\u00ean k\u1ef3 v\u1ecdng:<\/b><\/span><\/h3>\n

Ph\u01b0\u01a1ng ph\u00e1p ho\u1ea1ch \u0111\u1ecbnh ng\u00e2n s\u00e1ch n\u00e0y d\u1ef1a tr\u00ean k\u1ef3 v\u1ecdng c\u1ee7a doanh nghi\u1ec7p. Ch\u1eb3ng h\u1ea1n, n\u1ebfu doanh nghi\u1ec7p mu\u1ed1n t\u0103ng th\u1ecb ph\u1ea7n ho\u1eb7c doanh s\u1ed1 l\u00ean 100% th\u00ec vi\u1ec7c gia t\u0103ng ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb l\u00e0 c\u1ea7n c\u00f3. Ng\u00e2n s\u00e1ch s\u1ebd \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau n\u00e0y c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

C\u00e1 bi\u1ec7t, trong tr\u01b0\u1eddng h\u1ee3p l\u0129nh v\u1ef1c b\u00e1n l\u1ebb ho\u1eb7c d\u01b0\u1ee3c ph\u1ea9m, ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 cao \u0111\u1ebfn 20%. Ngo\u00e0i ra, vi\u1ec7c th\u0103m d\u00f2 ng\u00e2n s\u00e1ch c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh v\u00e0 v\u1ecb tr\u00ed doanh nghi\u1ec7p trong ng\u00e0nh l\u00e0 c\u1ea7n thi\u1ebft. N\u00f3 gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 ho\u1ea1ch \u0111\u1ecbnh ng\u00e2n s\u00e1ch t\u1ed1t h\u01a1n.<\/span><\/p>\n

Xem th\u00eam<\/strong><\/p>\n

4 gi\u1ea3i ph\u00e1p tuy\u1ec7t v\u1eddi \u0111\u1ec3 qu\u1ea3ng c\u00e1o thi\u1ebft b\u1ecb chi\u1ebfu s\u00e1ng<\/a><\/div>\n

N\u1ebfu b\u1ea1n v\u1eabn c\u00f2n m\u00f4ng lung trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh ng\u00e2n s\u00e1ch ch\u1ea1y qu\u1ea3ng c\u00e1o thi\u1ebft b\u1ecb chi\u1ebfu s\u00e1ng => \u0110\u1eebng ng\u1ea7n ng\u1ea1i nh\u1eadn t\u01b0 v\u1ea5n ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed ngay t\u1eeb ADSPLUS<\/a>.<\/span><\/p>\n

\f<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

M\u1ed9t trong nh\u1eefng quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng nh\u1ea5t m\u00e0 c\u00e1c doanh c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf ph\u1ea3i \u0111\u01b0a ra l\u00e0 \u201cng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o \u0111\u00e8n l\u00e0 bao nhi\u00eau\u201d? Hay m\u1ed9t c\u00e2u h\u1ecfi b\u1ea1n th\u01b0\u1eddng nghe \u0111\u00f3 l\u00e0 \u201cT\u00f4i n\u00ean ti\u00eau bao nhi\u00eau ti\u1ec1n cho qu\u1ea3ng c\u00e1o ti\u1ebfp th\u1ecb\u201d? Ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o \u0111\u00e8n b\u00e0o […]<\/p>\n","protected":false},"author":1,"featured_media":12642,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[726],"tags":[758,338,757],"yoast_head":"\nX\u00e1c \u0111\u1ecbnh ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o \u0111\u00e8n chi\u1ebfu s\u00e1ng - K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/xac-dinh-ngan-sach-quang-cao-den-chieu-sang\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"X\u00e1c \u0111\u1ecbnh ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o \u0111\u00e8n chi\u1ebfu s\u00e1ng - K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"og:description\" content=\"M\u1ed9t trong nh\u1eefng quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng nh\u1ea5t m\u00e0 c\u00e1c doanh c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf ph\u1ea3i \u0111\u01b0a ra l\u00e0 \u201cng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o \u0111\u00e8n l\u00e0 bao nhi\u00eau\u201d? Hay m\u1ed9t c\u00e2u h\u1ecfi b\u1ea1n th\u01b0\u1eddng nghe \u0111\u00f3 l\u00e0 \u201cT\u00f4i n\u00ean ti\u00eau bao nhi\u00eau ti\u1ec1n cho qu\u1ea3ng c\u00e1o ti\u1ebfp th\u1ecb\u201d? 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