{"id":12782,"date":"2019-06-23T12:04:44","date_gmt":"2019-06-23T12:04:44","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=12782"},"modified":"2020-12-07T00:35:28","modified_gmt":"2020-12-06T17:35:28","slug":"3-dieu-co-ban-ve-google-shopping-ma-ban-can-biet","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/3-dieu-co-ban-ve-google-shopping-ma-ban-can-biet","title":{"rendered":"3 \u0111i\u1ec1u c\u01a1 b\u1ea3n \u0111\u1ec3 b\u00e1n &#8220;\u0111\u00e8n&#8221; tr\u00ean Google Shopping"},"content":{"rendered":"\n<p><em><strong>Google Shopping \u0111\u00e3 ch\u00ednh th\u1ee9c ho\u1ea1t \u0111\u1ed9ng k\u1ec1 t\u1eeb n\u0103m 2012. <\/strong><\/em>V<em><strong>\u00e0 b\u1eaft \u0111\u1ea7u ph\u1ed5 bi\u1ebfn \u1edf Vi\u1ec7t Nam nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. V\u1ec1 th\u00e0nh t\u00edch, Google khoe r\u1eb1ng ti\u1ec7n \u00edch Google Mua s\u1eafm gi\u00fap nh\u00e0 kinh doanh t\u0103ng doanh thu g\u1ea5p 2<\/strong><\/em>.<em><strong> <\/strong><\/em><strong><em>N<\/em><\/strong><em><strong>h\u1edd kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb s\u1ea3n ph\u1ea9m tr\u1ef1c quan<\/strong><\/em>.<em><strong> Gi\u00fap t\u0103ng 35% click chu\u1ed9t, v\u00e0 gi\u1ea3m 25% ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o PPC.<\/strong><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-size: 18pt;\"><b>Google Shopping l\u00e0 g\u00ec?<\/b><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Google Shopping hay c\u00f2n g\u1ecdi l\u00e0 qu\u1ea3ng c\u00e1o mua s\u1eafm l\u00e0 m\u1ed9t d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn c\u1ee7a Google. <\/span>C<span style=\"font-weight: 400;\">ho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm v\u00e0 so s\u00e1nh m\u1ed9t lo\u1ea1t s\u1ea3n ph\u1ea9m tr\u1ef1c tuy\u1ebfn. <\/span>T<span style=\"font-weight: 400;\">r\u00ean nh\u1eefng trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google v\u00e0 c\u1ea3 trang web \u0111\u1ed1i t\u00e1c t\u00ecm ki\u1ebfm c\u1ee7a Google. N\u1ebfu b\u1ea1n l\u00e0 nh\u00e0 b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn, th\u00ec b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Google Shopping. <\/span>\u0110<span style=\"font-weight: 400;\">\u1ec3 qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m<\/span>.<span style=\"font-weight: 400;\"> T\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o website v\u00e0 thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1ea5t.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Google Shopping l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a Adwords v\u00e0 Google Merchant Center<\/span>.<span style=\"font-weight: 400;\"> <\/span>N<span style=\"font-weight: 400;\">go\u1ea1i tr\u1eeb t\u00ednh n\u0103ng n\u00e0y kh\u00f4ng h\u1ec1 c\u00f3 b\u1ea5t k\u1ef3 qu\u1ea3ng c\u00e1o h\u00ecnh \u1ea3nh n\u00e0o tr\u00ean \u0111\u00f3. Thay v\u00e0o \u0111\u00f3, c\u00e1c nh\u00e0 khai th\u00e1c c\u1eeda h\u00e0ng chia s\u1ebb d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c ti\u00eau chu\u1ea9n h\u00f3a t\u1eeb c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u1ee7a h\u1ecd v\u1edbi Google.<\/span><\/p>\n\n\n\n<p><strong>Xem th\u00eam<\/strong><\/p>\n\n\n<div class=\"custom-button-row\"><a target=\"_blank\" class=\"custom-button\" href=\"https:\/\/adsplus.vn\/blog\/marketing-den-chieu-sang-nhan-chi-so-bao-cao-hang-ngay\/\">Marketing \u0111\u00e8n chi\u1ebfu s\u00e1ng &#8211; Nh\u1eadn ch\u1ec9 s\u1ed1 b\u00e1o c\u00e1o h\u00e0ng ng\u00e0y<\/a><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-size: 14pt;\"><b>Google Shopping ho\u1ea1t \u0111\u1ed9ng ra sao?<\/b><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c thi\u1ebft l\u1eadp v\u00e0 qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch mua s\u1eafm c\u00f3 h\u01a1i kh\u00e1c m\u1ed9t ch\u00fat so v\u1edbi thi\u1ebft l\u1eadp qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm. V\u1edbi qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm tr\u00ean Google, b\u1ea1n t\u1ea1o chi\u1ebfn d\u1ecbch, nh\u00f3m qu\u1ea3ng c\u00e1o v\u00e0 qu\u1ea3ng c\u00e1o t\u1eadp trung xung quanh nh\u1eefng t\u1eeb kh\u00f3a m\u00e0 b\u1ea1n ch\u1ecdn. N\u1ebfu m\u1ed9t s\u1ea3n ph\u1ea9m t\u1eeb c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed trong danh s\u00e1ch k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, \u0111i\u1ec1u n\u00e0y ban \u0111\u1ea7u b\u1ea1n s\u1ebd kh\u00f4ng m\u1ea5t g\u00ec. Thanh to\u00e1n ch\u1ec9 \u0111\u1ebfn h\u1ea1n khi ng\u01b0\u1eddi d\u00f9ng th\u1ef1c s\u1ef1 nh\u1ea5p v\u00e0o li\u00ean k\u1ebft. Nh\u1ea5p chu\u1ed9t n\u00e0y \u0111\u01b0a ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Thi\u1ebft l\u1eadp chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Shopping th\u00e0nh c\u00f4ng s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o 3 y\u1ebfu t\u1ed1 ch\u00ednh sau:<\/span><\/p>\n\n\n\n<p><b>T\u1ea1o v\u00e0 t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u<\/b><span style=\"font-weight: 400;\">: B\u1ea1n c\u1ea7n ph\u1ea3i \u201cl\u00e0m ch\u1ee7 ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh\u201d. N\u00f3 bao g\u1ed3m r\u1ea5t nhi\u1ec1u th\u00f4ng tin d\u1eef li\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m nh\u01b0 h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m, gi\u00e1 c\u1ea3 v.v.<\/span><\/p>\n\n\n\n<p><b>\u0110\u1eb7t gi\u00e1 th\u1ea7u<\/b><span style=\"font-weight: 400;\">: C\u00f3 m\u1ed9t s\u1ed1 c\u00e1ch \u0111\u1ec3 \u0111\u1eb7t gi\u00e1 th\u1ea7u th\u00e0nh c\u00f4ng. T\u00f9y v\u00e0o nh\u1eefng chi\u1ebfn d\u1ecbch kh\u00e1c nhau m\u00e0 thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u1ea7u \u0111\u1ec3 t\u0103ng t\u1ed1i \u0111a l\u1ee3i nhu\u1eadn v\u00e0 doanh thu.<\/span><\/p>\n\n\n\n<p><b>Theo d\u00f5i v\u00e0 t\u1ed1i \u01b0u h\u00f3a<\/b><span style=\"font-weight: 400;\">: M\u1ed9t trong nh\u1eefng l\u1ee3i \u00edch hay c\u1ee7a Google Shopping l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 xem \u0111\u01b0\u1ee3c hi\u1ec7u su\u1ea5t d\u1eef li\u1ec7u chi ti\u1ebft \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a. B\u1ea1n c\u1ea7n theo d\u00f5i th\u01b0\u1eddng xuy\u00ean v\u00e0 \u0111\u01b0a ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a th\u00edch h\u1ee3p \u0111\u1ec3 chi\u1ebfn d\u1ecbch \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1i \u0111a.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 th\u1ec3 xem th\u00eam video d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 hi\u1ec3u r\u00f5 \u0111\u01b0\u1ee3c r\u1eb1ng c\u00f4ng c\u1ee5 Google Shopping ho\u1ea1t \u0111\u1ed9ng th\u1ef1c ch\u1ea5t nh\u01b0 th\u1ebf n\u00e0o. T\u00ednh n\u0103ng n\u00e0y li\u1ec7u c\u00f3 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cao cho doanh nghi\u1ec7p hay kh\u00f4ng?<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-size: 18pt;\"><b>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 doanh nghi\u1ec7p b\u00e1n \u0111\u00e8n c\u1ee7a b\u1ea1n ch\u1ea1y \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o Google Shopping ?<\/b><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u1ea3i c\u00f3 m\u1ed9t trang web chu\u1ea9n t\u1ed1i \u01b0u, tr\u00ean trang cho trang s\u1ea3n ph\u1ea9m g\u1ed3m h\u00ecnh \u1ea3nh k\u00e8m v\u1edbi gi\u00e1 th\u00e0nh.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a Google Shopping v\u00e0 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao, b\u1ea1n ph\u1ea3i ph\u00e1t tri\u1ec3n v\u1ec1 quy tr\u00ecnh CPC. Google c\u0169ng \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 t\u00ednh \u0111\u1ea7y \u0111\u1ee7 c\u1ee7a d\u1eef li\u1ec7u ri\u00eang l\u1ebb, v\u00ed d\u1ee5 nh\u01b0 h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m. Do \u0111\u00f3, nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng hi\u1ec3u \u0111\u01b0\u1ee3c Google Shopping l\u00e0 g\u00ec n\u00ean c\u1ed1 g\u1eafng t\u1ed1i \u01b0u h\u00f3a t\u1ea5t c\u1ea3 c\u00e1c chi ti\u1ebft. \u0110i\u1ec1u \u0111\u00f3 bao g\u1ed3m v\u00ed d\u1ee5:<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Ti\u00eau \u0111\u1ec1 (khuy\u00ean b\u1ea1n n\u00ean t\u1eadn d\u1ee5ng t\u1ea5t c\u1ea3 70 k\u00fd t\u1ef1)<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u0110\u1ecbnh d\u1ea1ng h\u00ecnh \u1ea3nh (t\u1ed1t nh\u1ea5t l\u00e0 JPG, GIF, BMP, PNG ho\u1eb7c TIF)<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">T\u00ednh hi\u1ec7n t\u1ea1i c\u1ee7a s\u1ea3n ph\u1ea9m (v\u00ed d\u1ee5 gi\u00e1 ch\u00ednh x\u00e1c)<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">S\u1eafp x\u1ebfp URL c\u1ee7a ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">C\u00e1ch \u0111\u01a1n gi\u1ea3n nh\u1ea5t \u0111\u1ec3 h\u00ecnh th\u00e0nh m\u1ed9t chi\u1ebfn d\u1ecbch c\u00f3 t\u00ednh chuy\u00ean m\u00f4n h\u00f3a cao n\u00e0y, ch\u00fang t\u00f4i khuy\u00ean b\u1ea1n n\u00ean t\u00ecm \u0111\u1ebfn m\u1ed9t \u0111\u1ed1i t\u00e1c tin c\u1eady nh\u01b0 <a href=\"http:\/\/www.facebook.comhttps\/\/www.facebook.com\/AdsplusVietnam\">ADSPLUS<\/a> &#8211; l\u00e0 top 3 \u0111\u1ed1i t\u00e1c c\u1ea5p cao c\u1ee7a Google. B\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c y\u00ean t\u00e2m v\u1ec1 d\u1ecbch v\u1ee5 c\u0169ng nh\u01b0 gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea7m. T\u00ecm hi\u1ec3u ngay v\u1ec1 c\u00e1c d\u1ecbch v\u1ee5 Adsplus tr\u00ean trang web n\u00e0y.<\/span><\/p>\n\n\n\n<p><strong>Xem th\u00eam<\/strong><\/p>\n\n\n<div class=\"custom-button-row\"><a target=\"_blank\" class=\"custom-button\" href=\"https:\/\/adsplus.vn\/blog\/xac-dinh-ngan-sach-quang-cao-den-chieu-sang\/\">X\u00e1c \u0111\u1ecbnh ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o \u0111\u00e8n chi\u1ebfu s\u00e1ng<\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-size: 18pt;\"><b>K\u1ebft lu\u1eadn<\/b><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Hi\u1ec7n t\u1ea1i nh\u1eefng g\u00ec m\u00e0 Google Shopping \u0111em l\u1ea1i cho doanh nghi\u1ec7p l\u00e0 nh\u1eefng ti\u1ec7n \u00edch v\u00f4 c\u00f9ng l\u1edbn. Ch\u00ednh v\u00ec th\u1ebf bi\u1ebft \u0111\u01b0\u1ee3c <\/span><b>Google Shopping l\u00e0 g\u00ec<\/b><span style=\"font-weight: 400;\"> s\u1ebd \u0111em l\u1ea1i cho Marketer nh\u1eefng l\u1ee3i th\u1ebf. <\/span>T<span style=\"font-weight: 400;\">rong vi\u1ec7c l\u00e0m n\u1ed5i b\u1eadt s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh trong m\u1eaft kh\u00e1ch h\u00e0ng. Nh\u1eefng \u0111i\u1ec1u tr\u00ean l\u00e0 nh\u1eefng ki\u1ebfn th\u1ee9c b\u1ed5 \u00edch trong vi\u1ec7c t\u1eadn d\u1ee5ng n\u1ec1n t\u1ea3ng n\u00e0y. <\/span>\u0110<span style=\"font-weight: 400;\">\u1ec3 \u0111em v\u1ec1 l\u1ee3i th\u1ebf so v\u1edbi nh\u1eefng doanh nghi\u1ec7p kh\u00e1c.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 theo d\u00f5i b\u00e0i vi\u1ebft. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng c\u1eadp nh\u1eadt m\u1edbi nh\u1ea5t t\u1eeb Google. V\u00e0 c\u00e1c Tips ch\u1ea1y Google Ads hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYS30\" target=\"_blank\">guru.edu.vn<\/a><\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Google Shopping \u0111\u00e3 ch\u00ednh th\u1ee9c ho\u1ea1t \u0111\u1ed9ng k\u1ec1 t\u1eeb n\u0103m 2012. V\u00e0 b\u1eaft \u0111\u1ea7u ph\u1ed5 bi\u1ebfn \u1edf Vi\u1ec7t Nam nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. V\u1ec1 th\u00e0nh t\u00edch, Google khoe r\u1eb1ng ti\u1ec7n \u00edch Google Mua s\u1eafm gi\u00fap nh\u00e0 kinh doanh t\u0103ng doanh thu g\u1ea5p 2. Nh\u1edd kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb s\u1ea3n ph\u1ea9m tr\u1ef1c quan. Gi\u00fap t\u0103ng 35% [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12437,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[726],"tags":[761,762,760],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 \u0111i\u1ec1u c\u01a1 b\u1ea3n \u0111\u1ec3 b\u00e1n &quot;\u0111\u00e8n&quot; tr\u00ean Google Shopping - K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/3-dieu-co-ban-ve-google-shopping-ma-ban-can-biet\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 \u0111i\u1ec1u c\u01a1 b\u1ea3n \u0111\u1ec3 b\u00e1n &quot;\u0111\u00e8n&quot; tr\u00ean Google Shopping - K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"og:description\" content=\"Google Shopping \u0111\u00e3 ch\u00ednh th\u1ee9c ho\u1ea1t \u0111\u1ed9ng k\u1ec1 t\u1eeb n\u0103m 2012. V\u00e0 b\u1eaft \u0111\u1ea7u ph\u1ed5 bi\u1ebfn \u1edf Vi\u1ec7t Nam nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. V\u1ec1 th\u00e0nh t\u00edch, Google khoe r\u1eb1ng ti\u1ec7n \u00edch Google Mua s\u1eafm gi\u00fap nh\u00e0 kinh doanh t\u0103ng doanh thu g\u1ea5p 2. Nh\u1edd kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb s\u1ea3n ph\u1ea9m tr\u1ef1c quan. 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