{"id":13046,"date":"2019-07-23T16:48:54","date_gmt":"2019-07-23T16:48:54","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=13046"},"modified":"2019-07-23T16:48:54","modified_gmt":"2019-07-23T16:48:54","slug":"influencer-la-gi-va-cac-tieu-chi-lua-chon-influencer-phu-hop","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/influencer-la-gi-va-cac-tieu-chi-lua-chon-influencer-phu-hop","title":{"rendered":"Influencer l\u00e0 g\u00ec v\u00e0 c\u00e1c ti\u00eau ch\u00ed l\u1ef1a ch\u1ecdn Influencer ph\u00f9 h\u1ee3p"},"content":{"rendered":"

C\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a Internet, m\u1ea1ng x\u00e3 h\u1ed9i, c\u00e1c h\u00ecnh th\u1ee9c marketing cho doanh nghi\u1ec7p c\u0169ng \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng nhi\u1ec1u h\u01a1n. M\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c hi\u1ec7u qu\u1ea3 hi\u1ec7n nay \u0111\u00f3 l\u00e0 Influencer Marketing. H\u00ecnh th\u1ee9c n\u00e0y \u0111ang c\u00f3 xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u1ef1c m\u1ea1nh b\u1edfi theo nghi\u00ean c\u1ee9u c\u00f3 t\u1edbi 78% ng\u01b0\u1eddi d\u00f9ng online ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng b\u1edfi \u1ea3nh h\u01b0\u1edfng t\u1eeb l\u1eddi khuy\u00ean c\u1ee7a nh\u1eefng ng\u01b0\u1eddi h\u1ecd tin t\u01b0\u1edfng. V\u1eady Influencer l\u00e0 g\u00ec v\u00e0 l\u00e0m sao \u0111\u1ec3 doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c m\u1ed9t Influencer ph\u00f9 h\u1ee3p.<\/span><\/p>\n

\"influencer<\/p>\n

Kh\u00e1i ni\u1ec7m Influencer l\u00e0 g\u00ec?<\/b><\/span><\/h2>\n

Influencer l\u00e0 c\u00e1 nh\u00e2n c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng nh\u1ea5t \u0111\u1ecbnh \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi kh\u00e1c b\u1edfi nhi\u1ec1u y\u1ebfu t\u1ed1t m\u00e0 b\u1ea3n th\u00e2n h\u1ecd s\u1edf h\u1eefu ho\u1eb7c \u0111\u01b0\u1ee3c c\u1ed9ng \u0111\u1ed3ng nh\u00ecn nh\u1eadn nh\u01b0 ki\u1ebfn th\u1ee9c; quy\u1ec1n l\u1ef1c; \u0111\u1ecba v\u1ecb; m\u1ed1i quan h\u1ec7\u2026\u00a0<\/span><\/p>\n

Trong b\u1ed1i c\u1ea3nh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i; Influencer l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 l\u01b0\u1ee3ng followers l\u1edbn. H\u1ecd c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t ho\u1eb7c nhi\u1ec1u n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Instagram\u2026 \u0111\u1ec3 lan truy\u1ec1n th\u00f4ng tin \u0111\u1ebfn m\u1ecdi ng\u01b0\u1eddi. Nh\u1eefng Influencer th\u01b0\u1eddng c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng trong m\u1ed9t l\u0129nh v\u1ef1c nh\u1ea5t \u0111\u1ecbnh; v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng thuy\u1ebft ph\u1ee5c \u0111\u1ed1i t\u01b0\u1ee3ng audience \u1edf m\u1ee9c \u0111\u1ed9 nh\u1ea5t \u0111\u1ecbnh n\u00e0o \u0111\u00f3. Influencer c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u00e0ng cao th\u00ec s\u1ebd c\u00e0ng d\u1ec5 \u0111\u01b0\u1ee3c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ch\u00fa \u00fd \u0111\u1ebfn trong qu\u00e1 tr\u00ecnh t\u00ecm ki\u1ebfm g\u01b0\u01a1ng m\u1eb7t \u0111\u1ea1i di\u1ec7n qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd.<\/span><\/p>\n

Xem th\u00eam: Nh\u1eefng chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng nh\u1ea5t 2018<\/a><\/span><\/span><\/strong><\/p>\n

Ph\u00e2n lo\u1ea1i Influencer\u00a0<\/b><\/span><\/h2>\n

D\u1ef1a v\u00e0o t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a c\u00e1c Influencer \u0111\u1ed1i v\u1edbi c\u00f4ng ch\u00fang m\u00e0 c\u00f3 th\u1ec3 chia Influencer th\u00e0nh 3 lo\u1ea1i nh\u01b0 sau:<\/span><\/p>\n

    \n
  • VIPs\/CELEBRITIES<\/strong> –\u00a0 Ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, ng\u01b0\u1eddi c\u1ee7a c\u00f4ng ch\u00fang: \u0110\u00e2y l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 danh ti\u1ebfng; thu h\u00fat s\u1ef1 ch\u00fa \u00fd \u0111\u1eb7c bi\u1ec7t c\u1ee7a truy\u1ec1n th\u00f4ng v\u00e0 c\u00f4ng ch\u00fang nh\u01b0 ca s\u0129, di\u1ec5n vi\u00ean; ng\u01b0\u1eddi m\u1eabu; MC; v\u1eadn \u0111\u1ed9ng vi\u00ean\u2026 \u0110\u00e2y l\u00e0 nh\u00f3m c\u00f3 \u0111\u1ed9 nh\u1eadn bi\u1ebft r\u1ed9ng r\u00e3i nh\u1ea5t.<\/span><\/li>\n
  • PROFESSIONAL INFLUENCERS<\/strong> – Nh\u1eefng chuy\u00ean gia, ng\u01b0\u1eddi c\u00f3 chuy\u00ean m\u00f4n cao v\u00e0 c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng trong l\u0129nh v\u1ef1c: Nh\u1eefng ng\u01b0\u1eddi n\u00e0y th\u01b0\u1eddng c\u00f3 \u0111\u1ed9 Reach t\u01b0\u01a1ng \u0111\u1ed1i cao v\u00e0 c\u00f3 m\u1ee9c \u0111\u1ed9 Resonance v\u00e0 Relevance v\u1edbi ng\u00e0nh h\u00e0ng cao nh\u1ea5t.<\/span><\/li>\n
  • CITIZEN INFLUENCERS<\/strong> –\u00a0 Nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 chia s\u1ebb v\u1ec1 ng\u00e0nh h\u00e0ng ho\u1eb7c c\u00f3 kinh nghi\u1ec7m \u0111\u00e1nh gi\u00e1 v\u1ec1 s\u1ea3n ph\u1ea9m. Nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y c\u00f3 \u0111\u1ed9 reach th\u1ea5p nh\u1ea5t nh\u01b0ng c\u00f3 \u0111\u1ed9 Resonance v\u00e0 Relevance t\u01b0\u01a1ng \u0111\u1ed1i cao.<\/span><\/li>\n<\/ul>\n

    \"influencer<\/p>\n

    Ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 v\u00e0 ph\u00e2n t\u00edch Influencer l\u00e0 g\u00ec?<\/b><\/span><\/h2>\n

    C\u00e1c ti\u00eau ch\u00ed \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 v\u00e0 ph\u00e2n t\u00edch m\u1ed9t Influencer tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i:<\/span><\/p>\n

      \n
    • Reach – \u0110\u1ed9 bao ph\u1ee7: \u0110\u01b0\u1ee3c \u0111o b\u1eb1ng l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a Influencer tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Th\u00f4ng th\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u s\u1ebd l\u1ef1a ch\u1ecdn nh\u1eefng Influencer c\u00f3 s\u1ed1 l\u01b0\u1ee3ng fan l\u1edbn; ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u nhi\u1ec1u ng\u01b0\u1eddi nh\u01b0ng \u0111i\u1ec1u n\u00e0y c\u0169ng ch\u01b0a h\u1eb3n \u0111\u00e3 gi\u00fap chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng.<\/span><\/li>\n
    • Relevance – S\u1ef1 li\u00ean quan: M\u00f4 t\u1ea3 m\u1ee9c \u0111\u1ed9 li\u00ean k\u1ebft v\u00e0 t\u01b0\u01a1ng \u0111\u1ed3ng gi\u1eefa \u0111\u1ecbnh v\u1ecb c\u1ee7a Influencer v\u00e0 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/li>\n
    • Resonance – Kh\u1ea3 n\u0103ng thay \u0111\u1ed5i \u00fd ki\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng: M\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi theo d\u00f5i v\u1edbi lo\u1ea1i n\u1ed9i dung m\u00e0 Influencers t\u1ea1o ra. Resonance x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc v\u1edbi th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c \u0111\u01b0a ra; v\u00e0 khi\u1ebfn h\u1ecd t\u00edch c\u1ef1c chia s\u1ebb th\u00f4ng \u0111i\u1ec7p \u0111\u00f3 tr\u00ean trang c\u00e1 nh\u00e2n c\u1ee7a m\u00ecnh.<\/span><\/li>\n
    • Sentiment – Ch\u1ec9 s\u1ed1 c\u1ea3m x\u00fac: \u0110\u00e2y l\u00e0 nh\u00e2n t\u1ed1 c\u1ef1c k\u1ef3 quan tr\u1ecdng m\u00e0 Marketer c\u1ea7n l\u01b0u \u00fd \u0111\u1ebfn. C\u1ee5 th\u1ec3 vi\u1ec7c ng\u01b0\u1eddi n\u00e0y mang l\u1ea1i c\u1ea3m gi\u00e1c ti\u00eau c\u1ef1c hay t\u00edch c\u1ef1c cho\u00a0 target audience \u0111\u1ebfn brand love c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/li>\n<\/ul>\n

      L\u00e0m sao \u0111\u1ec3 l\u1ef1a ch\u1ecdn m\u1ed9t Influencer ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p<\/b><\/span><\/h2>\n

      S\u1ed1 l\u01b0\u1ee3ng c\u00e1c Influencer ng\u00e0y c\u00e0ng nhi\u1ec1u; do \u0111\u00f3 m\u00e0 vi\u1ec7c l\u1ef1a ch\u1ecdn ch\u00ednh x\u00e1c m\u1ed9t Influencer th\u1ef1c s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p l\u00e0 \u0111i\u1ec1u r\u1ea5t kh\u00f3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 4 y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c t\u00ecm ki\u1ebfm m\u1ed9t Influencer cho m\u00ecnh.<\/span><\/p>\n

      Awareness (\u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u)<\/span><\/strong><\/span><\/h3>\n

      Nh\u00f3m 1 Celebrities (nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng) \u0111\u01b0\u1ee3c xem l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p gi\u00fap th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi \u0111\u00f4ng \u0111\u1ea3o c\u00f4ng ch\u00fang; \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c nh\u00e3n h\u00e0ng m\u1edbi gia nh\u1eadp tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110\u1ed9 ph\u1ee7 s\u00f3ng c\u1ee7a h\u1ecd s\u1ebd gi\u00fap cho s\u1ea3n ph\u1ea9m c\u1ee7a nghi\u1ec7p nhanh ch\u00f3ng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi h\u00e2m m\u1ed9 l\u00e0m t\u0103ng m\u1ee9c \u0111\u1ed9 lan truy\u1ec1n th\u00f4ng tin qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 like; share; comment\u2026\u00a0<\/span><\/p>\n

      \"influencer<\/p>\n

      Interest (\u0111\u1ed9 quan t\u00e2m)<\/span><\/strong><\/h3>\n

      Ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd b\u1eaft \u0111\u1ea7u quan t\u00e2m v\u1ec1 s\u1ea3n ph\u1ea9m khi h\u1ecd c\u00f3 nhu c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng. Tuy nhi\u00ean th\u00ec h\u1ecd ch\u1ee7 chia s\u1ebb v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd cho nh\u1eefng ng\u01b0\u1eddi h\u1ecd tin t\u01b0\u1edfng v\u00e0 \u0111\u1ed3ng c\u1ea3m. Do \u0111\u00f3 m\u00e0 nh\u1eefng ng\u01b0\u1eddi \u1edf nh\u00f3m 2 s\u1ebd ph\u00f9 h\u1ee3p h\u01a1n. Nh\u1eefng ng\u01b0\u1eddi nh\u00f3m Professional s\u1ebd c\u00f3 \u0111\u1ee7 tr\u00ecnh \u0111\u1ed9 \u0111\u1ec3 t\u01b0 v\u1ea5n v\u00e0 gi\u1ea3i \u0111\u00e1p nh\u1eefng th\u1eafc m\u1eafc li\u00ean quan \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 m\u00e0 ng\u01b0\u1eddi d\u00f9ng quan t\u00e2m. Trong khi \u0111\u00f3 th\u00ec citizen l\u1ea1i c\u00f3 kh\u1ea3 n\u0103ng thu h\u00fat nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1 h\u1ecd n\u00ean vi\u1ec7c chia s\u1ebb v\u00e0 trao \u0111\u1ed5i c\u0169ng d\u1ec5 d\u00e0ng h\u01a1n.<\/span><\/p>\n

      Purchase Intention (\u00fd \u0111\u1ecbnh mua h\u00e0ng)<\/span><\/strong><\/h3>\n

      Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 \u00fd \u0111\u1ecbnh mua h\u00e0ng khi h\u1ecd \u0111\u00e3 \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u; v\u00e0 nh\u1eadn th\u1ea5y s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c.\u00a0<\/span><\/p>\n

      \u0110\u1ec3 \u0111\u01b0a ra \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn Influencer ch\u00ednh x\u00e1c, tr\u01b0\u1edbc h\u1ebft doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5 \u0111\u01b0\u1ee3c Influencer l\u00e0 g\u00ec. \u0110\u00e2y l\u00e0 b\u01b0\u1edbc c\u1ef1c k\u1ef3 quan tr\u1ecdng; n\u00f3 quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch Influencer Marketing, do \u0111\u00f3 h\u00e3y ch\u00fa \u00fd k\u1ef9 \u0111\u1ebfn c\u00e1c v\u1ea5n \u0111\u1ec1 n\u00e0y. Ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

      C\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a Internet, m\u1ea1ng x\u00e3 h\u1ed9i, c\u00e1c h\u00ecnh th\u1ee9c marketing cho doanh nghi\u1ec7p c\u0169ng \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng nhi\u1ec1u h\u01a1n. M\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c hi\u1ec7u qu\u1ea3 hi\u1ec7n nay \u0111\u00f3 l\u00e0 Influencer Marketing. H\u00ecnh th\u1ee9c n\u00e0y \u0111ang c\u00f3 xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u1ef1c m\u1ea1nh b\u1edfi theo nghi\u00ean c\u1ee9u c\u00f3 t\u1edbi 78% ng\u01b0\u1eddi […]<\/p>\n","protected":false},"author":1,"featured_media":13048,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[55],"tags":[],"yoast_head":"\nInfluencer l\u00e0 g\u00ec v\u00e0 c\u00e1c ti\u00eau ch\u00ed l\u1ef1a ch\u1ecdn Influencer ph\u00f9 h\u1ee3p<\/title>\n<meta name=\"description\" content=\"Influencer marketing \u0111ang l\u00e0 xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n \u0111\u01b0\u1ee3c nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u01b0u ti\u00ean l\u1ef1a ch\u1ecdn cho c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh. 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