{"id":13134,"date":"2019-08-12T15:30:45","date_gmt":"2019-08-12T15:30:45","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=13134"},"modified":"2019-08-15T03:42:40","modified_gmt":"2019-08-15T03:42:40","slug":"nganh-xay-dung-bam-duoi-khach-hang-nho-remarketing","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/nganh-xay-dung-bam-duoi-khach-hang-nho-remarketing","title":{"rendered":"Ng\u00e0nh x\u00e2y d\u1ef1ng \u201cb\u00e1m \u0111u\u1ed5i\u201d kh\u00e1ch h\u00e0ng nh\u1edd Remarketing"},"content":{"rendered":"

B\u1ea1n c\u00f3 bi\u1ebft 85% ng\u01b0\u1eddi d\u00f9ng gh\u00e9 th\u0103m website c\u1ee7a b\u1ea1n r\u1ed3i kh\u00f4ng bao gi\u1edd quay l\u1ea1i? B\u1ea1n c\u00f3 bi\u1ebft, \u0111a s\u1ed1 kh\u00e1ch h\u00e0ng \u0111\u1ec1u kh\u00f4ng mua s\u1ea3n ph\u1ea9m khi th\u1ea5y ch\u00fang xu\u1ea5t hi\u1ec7n l\u1ea7n \u0111\u1ea7u ti\u00ean. V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 k\u00e9o kh\u00e1ch h\u00e0ng quay tr\u1edf l\u1ea1i v\u1edbi s\u1ea3n ph\u1ea9m m\u1ed9t l\u1ea7n n\u1eefa. C\u00e2u tr\u1ea3 l\u1eddi th\u1ecfa \u0111\u00e1ng nh\u1ea5t ch\u00ednh l\u00e0 Remarketing.<\/strong><\/em><\/p>\n

Remarketing l\u00e0 g\u00ec?<\/b><\/span><\/h2>\n

\"\"<\/p>\n

Remarketing l\u00e0 \u201cqu\u1ea3ng c\u00e1o b\u00e1m \u0111u\u1ed5i\u201d c\u1ee7a Google Adwords. Ch\u00fang ch\u1ec9 hi\u1ec3n th\u1ecb l\u1ea1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 truy c\u1eadp website c\u1ee7a b\u1ea1n nh\u01b0ng ch\u01b0a th\u1ef1c hi\u1ec7n b\u1ea5t c\u1ee9 m\u1ed9t thao t\u00e1c n\u00e0o nh\u01b0 \u0111\u1ec3 l\u1ea1i th\u00f4ng tin, \u0111\u1eb7t mua s\u1ea3n ph\u1ea9m,… Nh\u1edd \u0111\u00f3, qu\u1ea3ng c\u00e1o s\u1ebd \u0111\u01b0\u1ee3c \u201cti\u1ebfp th\u1ecb l\u1ea1i\u201d \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00e3 t\u1eebng quan t\u00e2m \u0111\u1ebfn website, s\u1ea3n ph\u1ea9m. Cho d\u00f9 \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00f3 v\u00f4 t\u00ecnh hay c\u1ed1 \u00fd, \u0111\u1ec1u c\u00f3 th\u1ec3 gia t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u01a1n h\u00e0ng.<\/span><\/p>\n

\"\"<\/p>\n

Remarketing ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/b><\/span><\/h2>\n

Khi m\u1ed9t ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp v\u00e0o website c\u1ee7a b\u1ea1n, h\u1ec7 th\u1ed1ng s\u1ebd l\u01b0u l\u1ea1i m\u1ed9t cookie. N\u1ebfu ng\u01b0\u1eddi d\u00f9ng \u0111\u00f3 kh\u00f4ng th\u1ef1c hi\u1ec7n b\u1ea5t k\u00ec m\u1ed9t h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n n\u00e0o nh\u01b0 tr\u00ean. Th\u00ec cookie c\u1ee7a h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c Google Adwords t\u1ef1 \u0111\u1ed9ng l\u01b0u v\u00e0o t\u1ec7p \u201cti\u1ebfp th\u1ecb l\u1ea1i\u201d v\u00e0 s\u1eed d\u1ee5ng cho chi\u1ebfn d\u1ecbch Remarketing. Khi h\u1ecd truy c\u1eadp v\u00e0o m\u1ed9t trong website \u0111\u1ecdc tin t\u1ee9c kh\u00e1c, h\u1ec7 th\u1ed1ng Google Adwords s\u1ebd ph\u00e2n ph\u00e1t banner qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc m\u1eaft h\u1ecd.\u00a0<\/span><\/p>\n

\u0110\u1ec3 b\u1eaft \u0111\u1ea7u m\u1ed9t chi\u1ebfn d\u1ecbch Remarketing ng\u00e0nh x\u00e2y d\u1ef1ng, b\u1ea1n c\u1ea7n g\u1eafn m\u1ed9t m\u00e3 remarketing. M\u00e3 n\u00e0y do Google Adwords cung c\u1ea5p v\u00e0o \u0111\u1ea7u trang b\u1ea1n mu\u1ed1n ti\u1ebfp th\u1ecb l\u1ea1i. Khi ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp trang \u0111\u00e3 \u0111\u01b0\u1ee3c g\u1eafn m\u00e3, tr\u00ecnh duy\u1ec7t s\u1ebd t\u1ef1 \u0111\u1ed9ng l\u01b0u cookie c\u1ee7a ng\u01b0\u1eddi \u0111\u00f3 v\u00e0o danh s\u00e1ch remarketing. Qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd ch\u1ec9 hi\u1ec7n cho nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y m\u00e0 kh\u00f4ng l\u00e0m phi\u1ec1n t\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c. M\u1ed9t \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t c\u1ee7a remarketing l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 ch\u1ecdn th\u1eddi gian ho\u1ea1t \u0111\u1ed9ng c\u0169ng nh\u01b0 qu\u1ea3ng c\u00e1o remarketing \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a t\u1ed1i \u0111a chi\u1ebfn d\u1ecbch.<\/span><\/p>\n

\"\"<\/p>\n

\u0110\u1ecdc th\u00eam:

Qu\u1ea3ng c\u00e1o m\u1ea1ng hi\u1ec3n th\u1ecb \u0111\u00f3ng vai tr\u00f2 g\u00ec trong ng\u00e0nh X\u00e2y d\u1ef1ng<\/a><\/div>\n

S\u1ee9c m\u1ea1nh c\u1ee7a remarketing trong ng\u00e0nh X\u00e2y d\u1ef1ng<\/b><\/span><\/h2>\n

Ng\u01b0\u1eddi ta th\u01b0\u1eddng n\u00f3i r\u1eb1ng b\u1ea1n ch\u1ec9 c\u00f3 c\u01a1 h\u1ed9i g\u00e2y \u1ea5n t\u01b0\u1ee3ng trong l\u1ea7n \u0111\u1ea7u ti\u00ean. Nh\u01b0ng v\u1edbi Remarketing, b\u1ea1n kh\u00f4ng nh\u1eefng c\u00f3 th\u00eam c\u1ea3 c\u01a1 h\u1ed9i g\u00e2y \u1ea5n t\u01b0\u1ee3ng l\u1ea7n t\u01b0\u1ee3ng th\u1ee9 hai m\u00e0 c\u00f2n th\u1ee9 ba, th\u1ee9 t\u01b0. V\u1edbi ng\u00e0nh x\u00e2y d\u1ef1ng, \u0111\u00e2y r\u00f5 r\u00e0ng l\u00e0 l\u1ee3i th\u1ebf cho \u0111\u1eb7c th\u00f9 s\u1ea3n ph\u1ea9m kh\u00f4ng th\u1ec3 tr\u01b0ng b\u00e0y hay xem x\u00e9t m\u1ed9t c\u00e1ch tr\u1ef1c ti\u1ebfp.<\/span><\/p>\n

    \n
  • \n

    T\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 v\u00e0 chi ph\u00ed:<\/b><\/span><\/h3>\n

    M\u1ed9t chi\u1ebfn d\u1ecbch Remarketing s\u1ebd nh\u1eafm t\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng t\u1eebng gh\u00e9 th\u0103m website c\u1ee7a b\u1ea1n. Ngh\u0129a l\u00e0 h\u1ecd t\u1eebng quan t\u00e2m \u0111\u1ebfn phong c\u00e1ch thi\u1ebft k\u1ebf, x\u00e2y d\u1ef1ng c\u1ee7a doanh nghi\u1ec7p b\u1ea1n. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed h\u01a1n. V\u00ec ph\u1ea1m vi hi\u1ec3n th\u1ecb kh\u00f4ng r\u1ed9ng nh\u01b0ng v\u1eabn nh\u1eafm tr\u00fang m\u1ee5c ti\u00eau l\u00e0m gia t\u0103ng t\u1ec9 l\u1ec7 \u0111\u01a1n h\u00e0ng.<\/span><\/li>\n

  • \n

    C\u01a1 h\u1ed9i th\u1ee9 hai \u0111\u1ec3 gia t\u0103ng chuy\u1ec3n \u0111\u1ed5i:<\/b><\/span><\/h3>\n

    Nh\u01b0 \u0111\u00e3 n\u00f3i, chi\u1ebfn d\u1ecbch Remarketing l\u00e0 chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb l\u1ea1i. Ch\u00fang h\u01b0\u1edbng t\u1edbi nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng ri\u00eang bi\u1ec7t \u0111\u00e3 t\u1eebng truy c\u1eadp v\u00e0o website. Do \u0111\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u00e0y th\u1ef1c hi\u1ec7n chuy\u1ec3n \u0111\u1ed5i khi gh\u00e9 th\u0103m l\u1ea7n n\u1eefa s\u1ebd l\u00e0 cao h\u01a1n c\u00e1c nh\u00f3m c\u00f2n l\u1ea1i.<\/span><\/li>\n<\/ul>\n

    \"\"<\/p>\n

    R\u00f5 r\u00e0ng trong th\u1eddi k\u00ec th\u01b0\u01a1ng tr\u01b0\u1eddng c\u1ea1nh tranh \u00e1c li\u1ec7t nh\u01b0 hi\u1ec7n nay, b\u1ea1n c\u1ea7n t\u1eadn d\u1ee5ng t\u1ed1i \u0111a m\u1ecdi \u01b0u th\u1ebf v\u00e0 kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c. H\u00e3y x\u00e2y d\u1ef1ng v\u00e0 s\u1eed d\u1ee5ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing online hi\u1ec7u qu\u1ea3 cho ri\u00eang b\u1ea1n.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    B\u1ea1n c\u00f3 bi\u1ebft 85% ng\u01b0\u1eddi d\u00f9ng gh\u00e9 th\u0103m website c\u1ee7a b\u1ea1n r\u1ed3i kh\u00f4ng bao gi\u1edd quay l\u1ea1i? B\u1ea1n c\u00f3 bi\u1ebft, \u0111a s\u1ed1 kh\u00e1ch h\u00e0ng \u0111\u1ec1u kh\u00f4ng mua s\u1ea3n ph\u1ea9m khi th\u1ea5y ch\u00fang xu\u1ea5t hi\u1ec7n l\u1ea7n \u0111\u1ea7u ti\u00ean. V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 k\u00e9o kh\u00e1ch h\u00e0ng quay tr\u1edf l\u1ea1i v\u1edbi s\u1ea3n ph\u1ea9m m\u1ed9t l\u1ea7n n\u1eefa. C\u00e2u […]<\/p>\n","protected":false},"author":1,"featured_media":13138,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[47,842],"tags":[],"yoast_head":"\nNg\u00e0nh x\u00e2y d\u1ef1ng \u201cb\u00e1m \u0111u\u1ed5i\u201d kh\u00e1ch h\u00e0ng nh\u1edd Remarketing - K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/nganh-xay-dung-bam-duoi-khach-hang-nho-remarketing\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ng\u00e0nh x\u00e2y d\u1ef1ng \u201cb\u00e1m \u0111u\u1ed5i\u201d kh\u00e1ch h\u00e0ng nh\u1edd Remarketing - K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"og:description\" content=\"B\u1ea1n c\u00f3 bi\u1ebft 85% ng\u01b0\u1eddi d\u00f9ng gh\u00e9 th\u0103m website c\u1ee7a b\u1ea1n r\u1ed3i kh\u00f4ng bao gi\u1edd quay l\u1ea1i? B\u1ea1n c\u00f3 bi\u1ebft, \u0111a s\u1ed1 kh\u00e1ch h\u00e0ng \u0111\u1ec1u kh\u00f4ng mua s\u1ea3n ph\u1ea9m khi th\u1ea5y ch\u00fang xu\u1ea5t hi\u1ec7n l\u1ea7n \u0111\u1ea7u ti\u00ean. V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 k\u00e9o kh\u00e1ch h\u00e0ng quay tr\u1edf l\u1ea1i v\u1edbi s\u1ea3n ph\u1ea9m m\u1ed9t l\u1ea7n n\u1eefa. C\u00e2u […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/nganh-xay-dung-bam-duoi-khach-hang-nho-remarketing\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-12T15:30:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-15T03:42:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/08\/els134.anh4_.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1363\" \/>\n\t<meta property=\"og:image:height\" content=\"687\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"wdt_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wdt_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/nganh-xay-dung-bam-duoi-khach-hang-nho-remarketing\",\"url\":\"https:\/\/adsplus.vn\/blog\/nganh-xay-dung-bam-duoi-khach-hang-nho-remarketing\",\"name\":\"Ng\u00e0nh x\u00e2y d\u1ef1ng \u201cb\u00e1m \u0111u\u1ed5i\u201d kh\u00e1ch h\u00e0ng nh\u1edd Remarketing - K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\",\"isPartOf\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\"},\"datePublished\":\"2019-08-12T15:30:45+00:00\",\"dateModified\":\"2019-08-15T03:42:40+00:00\",\"author\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a\"},\"breadcrumb\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/nganh-xay-dung-bam-duoi-khach-hang-nho-remarketing#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/adsplus.vn\/blog\/nganh-xay-dung-bam-duoi-khach-hang-nho-remarketing\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/adsplus.vn\/blog\/nganh-xay-dung-bam-duoi-khach-hang-nho-remarketing#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/adsplus.vn\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ng\u00e0nh x\u00e2y d\u1ef1ng \u201cb\u00e1m \u0111u\u1ed5i\u201d kh\u00e1ch h\u00e0ng nh\u1edd Remarketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\",\"url\":\"https:\/\/adsplus.vn\/blog\/\",\"name\":\"Adsplus Blog\",\"description\":\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/adsplus.vn\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"vi\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a\",\"name\":\"wdt_admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/14bae4dc78b1caa11a03c166786aedd7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/14bae4dc78b1caa11a03c166786aedd7?s=96&d=mm&r=g\",\"caption\":\"wdt_admin\"},\"url\":\"https:\/\/adsplus.vn\/blog\/author\/root\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ng\u00e0nh x\u00e2y d\u1ef1ng \u201cb\u00e1m \u0111u\u1ed5i\u201d kh\u00e1ch h\u00e0ng nh\u1edd Remarketing - K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/adsplus.vn\/blog\/nganh-xay-dung-bam-duoi-khach-hang-nho-remarketing","og_locale":"vi_VN","og_type":"article","og_title":"Ng\u00e0nh x\u00e2y d\u1ef1ng \u201cb\u00e1m \u0111u\u1ed5i\u201d kh\u00e1ch h\u00e0ng nh\u1edd Remarketing - K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online","og_description":"B\u1ea1n c\u00f3 bi\u1ebft 85% ng\u01b0\u1eddi d\u00f9ng gh\u00e9 th\u0103m website c\u1ee7a b\u1ea1n r\u1ed3i kh\u00f4ng bao gi\u1edd quay l\u1ea1i? B\u1ea1n c\u00f3 bi\u1ebft, \u0111a s\u1ed1 kh\u00e1ch h\u00e0ng \u0111\u1ec1u kh\u00f4ng mua s\u1ea3n ph\u1ea9m khi th\u1ea5y ch\u00fang xu\u1ea5t hi\u1ec7n l\u1ea7n \u0111\u1ea7u ti\u00ean. V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 k\u00e9o kh\u00e1ch h\u00e0ng quay tr\u1edf l\u1ea1i v\u1edbi s\u1ea3n ph\u1ea9m m\u1ed9t l\u1ea7n n\u1eefa. 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