{"id":13183,"date":"2019-08-15T03:38:20","date_gmt":"2019-08-15T03:38:20","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=13183"},"modified":"2019-08-15T03:38:20","modified_gmt":"2019-08-15T03:38:20","slug":"cap-nhap-nhung-thay-doi-cua-google-adwords-nam-2018","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/cap-nhap-nhung-thay-doi-cua-google-adwords-nam-2018","title":{"rendered":"C\u1eadp nh\u1eadp nh\u1eefng thay \u0111\u1ed5i c\u1ee7a Google AdWords n\u0103m 2018"},"content":{"rendered":"

Google AdWords l\u00e0 c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn \u0111\u1eafc l\u1ef1c nh\u1ea5t c\u1ee7a Google hi\u1ec7n nay. Google \u0111ang t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 h\u00e0ng ng\u00e0y nh\u1eb1m mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi cho kh\u00e1ch h\u00e0ng. C\u00f9ng Adsplus \u0111i\u1ec3m qua nh\u1eefng c\u1eadp nh\u1eadp c\u1ee7a Google AdWords n\u0103m 2018 n\u00e0o:\u00a0<\/i><\/b><\/p>\n

\"qu\u1ea3ng<\/p>\n

Thay \u0111\u1ed5i t\u00ean g\u1ecdi<\/b><\/span><\/h2>\n

Ng\u00e0y 24\/07\/2018, Google \u0111\u00e3 ra th\u00f4ng b\u00e1o ch\u00ednh th\u1ee9c thay \u0111\u1ed5i t\u00ean v\u00e0 logo c\u1ee7a d\u1ecbch v\u1ee5 t\u1eeb Google AdWords th\u00e0nh Google Ads. C\u00f9ng v\u1edbi \u0111\u00f3, Google c\u0169ng th\u00f4ng b\u00e1o giao di\u1ec7n c\u1ee7a Google Ads s\u1ebd thay \u0111\u1ed5i ho\u00e0n to\u00e0n.\u00a0<\/span><\/p>\n

M\u1ed9t s\u1ed1 t\u00ednh n\u0103ng m\u1edbi \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadp m\u1edbi bao g\u1ed3m tr\u00ecnh qu\u1ea3n l\u00fd \u0111\u1ed1i t\u01b0\u1ee3ng, t\u00f9y ch\u1ecdn ti\u1ec7n \u00edch, m\u1edf r\u1ed9ng b\u1ed5 sung, bi\u1ebfn th\u1ec3 qu\u1ea3ng c\u00e1o th\u1eed nghi\u1ec7m A-B t\u1ef1 \u0111\u1ed9ng, t\u00f9y ch\u1ecdn m\u1edbi \u0111\u1ec3 b\u00e1o c\u00e1o, b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n ho\u00e0n to\u00e0n m\u1edbi v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa. Google hy v\u1ecdng v\u1edbi giao di\u1ec7n m\u1edbi, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, hi\u1ec7u qu\u1ea3 v\u00e0 ti\u1ec7n \u00edch h\u01a1n.<\/span><\/p>\n

URL s\u1eed d\u1ee5ng \u0111\u1ec3 truy c\u1eadp v\u00e0o t\u00e0i kho\u1ea3n Adwords s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i t\u1eeb adwords.google.com.vn th\u00e0nh ads.google.com.vn v\u00e0 trung t\u00e2m tr\u1ee3 gi\u00fap c\u1ee7a Adwords s\u1ebd \u0111\u01b0\u1ee3c thay \u0111\u1ed5i t\u1eeb support.google.com\/adwords sang support.google.com\/google-ads<\/span><\/p>\n

\"\"<\/p>\n

Ra m\u1eaft qu\u1ea3ng c\u00e1o Google Shopping<\/b><\/span><\/h2>\n

Qu\u1ea3ng c\u00e1o Google Shopping c\u00f3 m\u1eb7t t\u1ea1i Vi\u1ec7t Nam v\u00e0o qu\u00fd IV n\u0103m 2018. Thay v\u00ec ch\u1ec9 cung c\u1ea5p qu\u1ea3ng c\u00e1o d\u01b0\u1edbi d\u1ea1ng h\u00ecnh \u1ea3nh v\u00e0 video. Google \u0111\u00e3 cho ph\u00e9p doanh nghi\u1ec7p hi\u1ec3n th\u1ecb s\u1ea3n ph\u1ea9m d\u01b0\u1edbi d\u1ea1ng gian h\u00e0ng online. Qu\u1ea3ng c\u00e1o Google Shopping cho ph\u00e9p hi\u1ec3n th\u1ecb nhanh ch\u00f3ng th\u00f4ng tin c\u1ee5 th\u1ec3 c\u1ee7a s\u1ea3n ph\u1ea9m v\u1ec1 h\u00ecnh \u1ea3nh, gi\u00e1 b\u00e1n, \u0111\u1ecba ch\u1ec9 website m\u1ed9t c\u00e1ch n\u1ed5i b\u1eadt, tr\u1ef1c quan khi ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a li\u00ean quan. K\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec7n \u1edf v\u1ecb tr\u00ed top \u0111\u1ea7u. \u0110\u00e2y \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 h\u00ecnh th\u1ee9c t\u1ed1i \u01b0u nh\u1ea5t trong Google Ads.<\/span><\/p>\n

\"\"<\/p>\n

\u0110\u1ecdc th\u00eam:

Combo b\u1ed9 t\u00e0i li\u1ec7u \u0111\u1ed9c quy\u1ec1n \u201cN\u00e2ng cao hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o Google Shopping 2018\u201d<\/a><\/div>\n

True View cho ti\u1ebfp c\u1eadn<\/b><\/span><\/h2>\n

Th\u00e1ng 04\/2018, kho video tr\u1ef1c tuy\u1ebfn l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi Youtube cho ra m\u1eaft ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n m\u1edbi d\u00e0nh cho qu\u1ea3ng c\u00e1o True View c\u00f3 th\u1ec3 b\u1ecf qua.<\/span><\/p>\n

Tr\u01b0\u1edbc kia, ch\u00fang ta ph\u1ea3i tr\u1ea3 ph\u00ed CPV khi ng\u01b0\u1eddi d\u00f9ng xem tr\u00ean 30 gi\u00e2y c\u1ee7a qu\u1ea3ng c\u00e1o True View. Gi\u1edd \u0111\u00e2y, nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 thanh to\u00e1n th\u00f4ng qua c\u00f4ng c\u1ee5 CPM, ho\u1eb7c chi ph\u00ed tr\u00ean 1000 l\u01b0\u1ee3t view. \u0110\u00e2y l\u00e0 m\u1ed9t thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 gi\u00fap doanh nghi\u1ec7p \u0111\u1ea9y m\u1ea1nh nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u h\u01a1n l\u00e0 t\u01b0\u01a1ng t\u00e1c.<\/span><\/p>\n

\"\"<\/p>\n

\u0110\u1ecdc th\u00eam:

SEO YouTube: 5 c\u00e1ch t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n<\/a><\/div>\n

V\u1edbi nh\u1eefng thay \u0111\u1ed5i trong n\u0103m 2018 v\u1eeba qua, Google hy v\u1ecdng c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t. Nhanh ch\u00f3ng c\u1eadp nh\u1eadp nh\u1eefng thay \u0111\u1ed5i c\u1ee7a Google \u0111\u1ec3 b\u1ee9t ph\u00e1 doanh thu ngay ng\u00e0y h\u00f4m nay.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Google AdWords l\u00e0 c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn \u0111\u1eafc l\u1ef1c nh\u1ea5t c\u1ee7a Google hi\u1ec7n nay. Google \u0111ang t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 h\u00e0ng ng\u00e0y nh\u1eb1m mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi cho kh\u00e1ch h\u00e0ng. C\u00f9ng Adsplus \u0111i\u1ec3m qua nh\u1eefng c\u1eadp nh\u1eadp c\u1ee7a Google AdWords n\u0103m 2018 n\u00e0o:\u00a0 Thay \u0111\u1ed5i t\u00ean g\u1ecdi Ng\u00e0y 24\/07\/2018, […]<\/p>\n","protected":false},"author":1,"featured_media":13184,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[46,51],"tags":[],"yoast_head":"\nC\u1eadp nh\u1eadp nh\u1eefng thay \u0111\u1ed5i c\u1ee7a Google AdWords n\u0103m 2018 - K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/cap-nhap-nhung-thay-doi-cua-google-adwords-nam-2018\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u1eadp nh\u1eadp nh\u1eefng thay \u0111\u1ed5i c\u1ee7a Google AdWords n\u0103m 2018 - K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"og:description\" content=\"Google AdWords l\u00e0 c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn \u0111\u1eafc l\u1ef1c nh\u1ea5t c\u1ee7a Google hi\u1ec7n nay. Google \u0111ang t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 h\u00e0ng ng\u00e0y nh\u1eb1m mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi cho kh\u00e1ch h\u00e0ng. C\u00f9ng Adsplus \u0111i\u1ec3m qua nh\u1eefng c\u1eadp nh\u1eadp c\u1ee7a Google AdWords n\u0103m 2018 n\u00e0o:\u00a0 Thay \u0111\u1ed5i t\u00ean g\u1ecdi Ng\u00e0y 24\/07\/2018, […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/cap-nhap-nhung-thay-doi-cua-google-adwords-nam-2018\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-15T03:38:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/08\/google-Ads.png\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"395\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"wdt_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wdt_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/cap-nhap-nhung-thay-doi-cua-google-adwords-nam-2018\",\"url\":\"https:\/\/adsplus.vn\/blog\/cap-nhap-nhung-thay-doi-cua-google-adwords-nam-2018\",\"name\":\"C\u1eadp nh\u1eadp nh\u1eefng thay \u0111\u1ed5i c\u1ee7a Google AdWords n\u0103m 2018 - K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\",\"isPartOf\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\"},\"datePublished\":\"2019-08-15T03:38:20+00:00\",\"dateModified\":\"2019-08-15T03:38:20+00:00\",\"author\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a\"},\"breadcrumb\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/cap-nhap-nhung-thay-doi-cua-google-adwords-nam-2018#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/adsplus.vn\/blog\/cap-nhap-nhung-thay-doi-cua-google-adwords-nam-2018\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/adsplus.vn\/blog\/cap-nhap-nhung-thay-doi-cua-google-adwords-nam-2018#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/adsplus.vn\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"C\u1eadp nh\u1eadp nh\u1eefng thay \u0111\u1ed5i c\u1ee7a Google AdWords n\u0103m 2018\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\",\"url\":\"https:\/\/adsplus.vn\/blog\/\",\"name\":\"Adsplus Blog\",\"description\":\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/adsplus.vn\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"vi\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a\",\"name\":\"wdt_admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/14bae4dc78b1caa11a03c166786aedd7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/14bae4dc78b1caa11a03c166786aedd7?s=96&d=mm&r=g\",\"caption\":\"wdt_admin\"},\"url\":\"https:\/\/adsplus.vn\/blog\/author\/root\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"C\u1eadp nh\u1eadp nh\u1eefng thay \u0111\u1ed5i c\u1ee7a Google AdWords n\u0103m 2018 - K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/adsplus.vn\/blog\/cap-nhap-nhung-thay-doi-cua-google-adwords-nam-2018","og_locale":"vi_VN","og_type":"article","og_title":"C\u1eadp nh\u1eadp nh\u1eefng thay \u0111\u1ed5i c\u1ee7a Google AdWords n\u0103m 2018 - K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online","og_description":"Google AdWords l\u00e0 c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn \u0111\u1eafc l\u1ef1c nh\u1ea5t c\u1ee7a Google hi\u1ec7n nay. 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