{"id":13195,"date":"2019-08-29T05:04:44","date_gmt":"2019-08-29T05:04:44","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=13195"},"modified":"2019-08-29T05:04:44","modified_gmt":"2019-08-29T05:04:44","slug":"cach-su-dung-email-marketing-voi-moi-nganh-nghe","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/cach-su-dung-email-marketing-voi-moi-nganh-nghe","title":{"rendered":"C\u00e1ch s\u1eed d\u1ee5ng Email Marketing v\u1edbi m\u1ecdi ng\u00e0nh ngh\u1ec1"},"content":{"rendered":"<p><em><strong><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">Email marketing l\u00e0 h\u1ea1t gi\u1ed1ng c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n tr\u00ean h\u1ea7u h\u1ebft c\u00e1c m\u1ea3nh \u0111\u1ea5t ng\u00e0nh ngh\u1ec1. Tuy nhi\u00ean, \u0111\u1ec3 th\u1ef1c s\u1ef1 ph\u00e1t huy hi\u1ec7u qu\u1ea3 c\u1ee7a \u201ch\u1ea1t gi\u1ed1ng\u201d \u0111\u00f3, b\u1ea1n c\u1ea7n ph\u1ea3i h\u1ecdc c\u00e1ch vun tr\u1ed3ng v\u00e0 nu\u00f4i d\u01b0\u1ee1ng n\u00f3.<\/span><\/strong><\/em><\/p>\n<h2><strong style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">1. Email marketing l\u00e0 g\u00ec?<\/strong><\/h2>\n<p><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><a href=\"https:\/\/adsplus.vn\/chia-se-bo-tai-lieu-tat-tan-tat-ve-email-marketing\/\">Email marketing<\/a> l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c kinh doanh. Theo \u0111\u00f3 c\u00e1c doanh nghi\u1ec7p g\u1eedi email \u0111\u1ebfn kh\u00e1ch h\u00e0ng nh\u1eb1m gi\u1edbi thi\u1ec7u, qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m, c\u1ea3m \u01a1n\u2026 V\u1edbi hi v\u1ecdng h\u1ecd s\u1ebd mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. Nhi\u1ec7m v\u1ee5 c\u1ee7a email marketing l\u00e0 t\u1ea1o ni\u1ec1m tin, m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u1ed3ng th\u1eddi gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng d\u00e0nh cho doanh nghi\u1ec7p.<\/span><\/p>\n<p><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone  wp-image-13197\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/08\/email-marketing-300x150.jpg\" alt=\"\" width=\"858\" height=\"429\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/08\/email-marketing-300x150.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/08\/email-marketing.jpg 600w\" sizes=\"(max-width: 858px) 100vw, 858px\" \/><\/span><\/p>\n<h2><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><strong style=\"font-size: 14pt; color: #111111;\">2. L\u1ee3i \u00edch c\u1ee7a email marketing trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/h2>\n<p><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">Theo th\u1ed1ng k\u00ea, hi\u1ec7n nay c\u00f3 kho\u1ea3ng 144 t\u1ef7 email\u00a0\u0111\u01b0\u1ee3c g\u1eedi\u00a0\u0111i m\u1ed7i ng\u00e0y. V\u00ec v\u1eady, vi\u1ec7c<a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/tai-nguyen\/ebook-email-marketing\/\"> email marketing<\/a> v\u1eabn l\u00e0 k\u00eanh ti\u1ebfp th\u1ecb\u00a0r\u1ea5t m\u1ea1nh m\u1ebd v\u00e0 hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<p><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">C\u00f9ng Adsplus \u0111i\u1ec3m qua l\u1ee3i \u00edch c\u1ee7a email marketing mang \u0111\u1ebfn cho doanh nghi\u1ec7p:<\/span><\/p>\n<ul>\n<li><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><strong>Chi ph\u00ed th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch r\u1ea5t th\u1ea5p<\/strong>: \u0110\u00e2y l\u00e0 m\u1ed9t th\u1ebf m\u1ea1nh c\u1ee7a k\u00eanh ti\u1ebfp th\u1ecb n\u00e0y. V\u1edbi b\u1ea5t c\u1ee9 ngu\u1ed3n ng\u00e2n s\u00e1ch n\u00e0o, doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o email marketing.<\/span><\/li>\n<li><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><strong>N\u00e2ng cao s\u1ef1 chuy\u00ean nghi\u1ec7p trong d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/strong>: \u0110\u1ec3 ki\u1ebfn t\u1ea1o l\u00f2ng tin \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, b\u1ea1n c\u1ea7n th\u01b0\u1eddng xuy\u00ean giao ti\u1ebfp v\u00e0 k\u1ebft n\u1ed1i. Trong \u0111\u00f3, email c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 d\u1ec5 d\u00e0ng.<\/span><\/li>\n<li><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><strong>N\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng<\/strong>: Email l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i \u0111\u1ec3 th\u00f4ng \u0111i\u1ec7p c\u1ee7a doanh nghi\u1ec7p \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n. T\u1eeb \u0111\u00f3 n\u00e2ng cao \u201cdanh ti\u1ebfng\u201d t\u1ed1t cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/span><\/li>\n<li><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><strong>L\u00e0m t\u0103ng s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u:<\/strong> B\u00e1n s\u1ea3n ph\u1ea9m l\u00e0 vi\u1ec7c kh\u00f4ng kh\u00f3, nh\u01b0ng \u0111\u1ec3 kh\u00e1ch h\u00e0ng ti\u1ebfp t\u1ee5c quay l\u1ea1i mua l\u00e0 vi\u1ec7c kh\u00f4ng d\u1ec5. T\u1eadp trung v\u00e0o chi\u1ebfn l\u01b0\u1ee3c gi\u00fap doanh nghi\u1ec7p duy tr\u00ec \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng trong th\u1eddi gian d\u00e0i.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">M\u1ed7i email marketing g\u1eedi \u0111\u1ebfn \u0111\u1ec1u gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 h\u01a1n v\u00e0 tin t\u01b0\u1edfng v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Email gi\u1edbi thi\u1ec7u v\u00e0 nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng lu\u00f4n \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao trong vi\u1ec7c th\u1ef1c hi\u1ec7n s\u1ee9 m\u1ec7nh n\u00e0y. N\u1ed9i dung t\u1eeb email gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 v\u1ec1 nh\u1eefng th\u00f4ng tin h\u1ecd mong mu\u1ed1n. T\u1eeb \u0111\u00f3, h\u1ecd chuy\u1ec3n t\u1eeb giai \u0111o\u1ea1n nh\u1eadn bi\u1ebft sang giai \u0111o\u1ea1n xem x\u00e9t v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\n<p><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone  wp-image-13198\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/08\/thietkeemail-300x200.jpg\" alt=\"\" width=\"872\" height=\"581\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/08\/thietkeemail-300x200.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/08\/thietkeemail.jpg 600w\" sizes=\"(max-width: 872px) 100vw, 872px\" \/><\/span><\/p>\n<h3><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><strong style=\"font-size: 14pt; color: #111111;\">3. C\u00e1c b\u01b0\u1edbc \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c email marketing hi\u1ec7u qu\u1ea3 v\u1edbi m\u1ecdi ng\u00e0nh ngh\u1ec1<\/strong><\/span><\/h3>\n<p><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">Abraham Lincoln t\u1eebng n\u00f3i: &#8220;N\u1ebfu cho t\u00f4i 6 gi\u1edd \u0111\u1ec3 ch\u1eb7t c\u00e1i c\u00e2y, t\u00f4i s\u1ebd d\u00e0nh 4 ti\u1ebfng \u0111\u1ec3 m\u00e0i r\u00ecu&#8221;. \u0110\u1ec3 x\u00e2y d\u1ef1ng b\u1ea5t c\u1ee9 chi\u1ebfn l\u01b0\u1ee3c email marketing n\u00e0o, b\u1ea1n c\u0169ng c\u1ea7n ph\u1ea3i chu\u1ea9n b\u1ecb chu \u0111\u00e1o, c\u1ea9n th\u1eadn. Sau \u0111\u00e2y l\u00e0 c\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cho b\u1ea5t c\u1ee9 ng\u00e0nh ngh\u1ec1 n\u00e0o:<\/span><\/p>\n<ul>\n<li><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><strong>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau:<\/strong> \u0110\u1ec3 \u0111\u1ea1t k\u1ebft qu\u1ea3 mong mu\u1ed1n, b\u1ea1n c\u1ea7n thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau th\u1eadt chi ti\u1ebft, c\u1ee5 th\u1ec3 v\u00e0 kh\u1ea3 thi.<\/span><\/li>\n<li><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><strong>Khoanh v\u00f9ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau:<\/strong> B\u1ea1n c\u1ea7n tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi ai s\u1ebd mua s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n tr\u01b0\u1edbc. Ho\u1eb7c b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c th\u1ed1ng k\u00ea nh\u00e2n kh\u1ea9u h\u1ecdc g\u1ed3m gi\u1edbi t\u00ednh, tu\u1ed5i t\u00e1c, v\u1ecb tr\u00ed\u2026 \u0111\u1ec3 l\u00e0m r\u00f5 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau.<\/span><\/li>\n<li><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><strong>L\u1ef1a ch\u1ecdn nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 email marketing: D<\/strong>oanh nghi\u1ec7p n\u00ean l\u00e0m vi\u1ec7c v\u1edbi nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 chuy\u00ean nghi\u1ec7p. \u0110\u00e2y l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 doanh nghi\u1ec7p t\u1eadn d\u1ee5ng email marketing, g\u1eedi th\u01b0 \u0111\u1ebfn c\u00e1c subscriber hi\u1ec7u qu\u1ea3.<\/span><\/li>\n<li><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><strong>Thi\u1ebft k\u1ebf email marketing<\/strong>: M\u1ecdi chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng \u0111\u1ec1u c\u00f3 c\u00f4ng l\u1edbn t\u1eeb vi\u1ec7c thi\u1ebft k\u1ebf. Hi\u1ec7n nay, s\u1ed1 l\u01b0\u1ee3ng doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0y ng\u00e0y c\u00e0ng t\u0103ng. B\u1edfi v\u1eady, \u0111\u1ec3 t\u1ea1o d\u1ea5u \u1ea5n cho email c\u1ee7a m\u00ecnh, b\u1ea1n c\u1ea7n thi\u1ebft k\u1ebf chuy\u00ean nghi\u1ec7p, \u1ea5n t\u01b0\u1ee3ng.<\/span><\/li>\n<li><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><strong>S\u00e1ng t\u1ea1o n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb<\/strong>: Vi\u1ec7c ng\u01b0\u1eddi nh\u1eadn mail c\u00f3 th\u00edch n\u1ed9i dung c\u1ee7a b\u1ea1n hay kh\u00f4ng c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o: Chi\u1ec1u s\u00e2u th\u00f4ng tin v\u00e0 t\u00e0i li\u1ec7u h\u1ed7 tr\u1ee3 k\u00e8m theo. Doanh nghi\u1ec7p nhi\u1ec1u kinh nghi\u1ec7m c\u00f3 xu h\u01b0\u1edbng t\u1ea1o ra n\u1ed9i dung ch\u1ee9a nhi\u1ec1u th\u00f4ng tin h\u1eefu \u00edch, chuy\u00ean s\u00e2u.<\/span><\/li>\n<li><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><strong>Ki\u1ec3m tra v\u00e0 gi\u00e1m s\u00e1t to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh g\u1eedi email marketing<\/strong>: G\u1eedi email marketing v\u1eabn ch\u01b0a ph\u1ea3i l\u00e0 \u0111i\u1ec3m k\u1ebft th\u00fac c\u1ee7a quy tr\u00ecnh. \u0110\u1ec3 th\u00e0nh c\u00f4ng v\u1edbi email marketing, b\u1ea1n c\u00f2n c\u1ea7n thu th\u1eadp d\u1eef li\u1ec7u, \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 sau th\u1ef1c hi\u1ec7n.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/adsplus.vn\/blog\/dot-pha-doanh-thu-voi-5-phan-mem-email-marketing-mien-phi-tot-nhat-hien-nay\/\">\u0110\u1ed9t ph\u00e1 doanh thu v\u1edbi 5 ph\u1ea7n m\u1ec1m Email Marketing mi\u1ec5n ph\u00ed t\u1ed1t nh\u1ea5t hi\u1ec7n nay<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing l\u00e0 h\u1ea1t gi\u1ed1ng c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n tr\u00ean h\u1ea7u h\u1ebft c\u00e1c m\u1ea3nh \u0111\u1ea5t ng\u00e0nh ngh\u1ec1. Tuy nhi\u00ean, \u0111\u1ec3 th\u1ef1c s\u1ef1 ph\u00e1t huy hi\u1ec7u qu\u1ea3 c\u1ee7a \u201ch\u1ea1t gi\u1ed1ng\u201d \u0111\u00f3, b\u1ea1n c\u1ea7n ph\u1ea3i h\u1ecdc c\u00e1ch vun tr\u1ed3ng v\u00e0 nu\u00f4i d\u01b0\u1ee1ng n\u00f3. 1. Email marketing l\u00e0 g\u00ec? Email marketing l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c kinh doanh. Theo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13198,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[47,1],"tags":[847,878],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00e1ch s\u1eed d\u1ee5ng Email Marketing v\u1edbi m\u1ecdi ng\u00e0nh ngh\u1ec1 - K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online<\/title>\n<meta name=\"description\" content=\"Email marketing l\u00e0 h\u1ea1t gi\u1ed1ng c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n tr\u00ean h\u1ea7u h\u1ebft c\u00e1c m\u1ea3nh \u0111\u1ea5t ng\u00e0nh ngh\u1ec1. 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