{"id":13241,"date":"2019-08-26T04:22:07","date_gmt":"2019-08-26T04:22:07","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=13241"},"modified":"2022-09-23T14:54:16","modified_gmt":"2022-09-23T07:54:16","slug":"cac-thu-thuat-toi-uu-ty-le-chuyen-doi-google-ads-hieu-qua","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/cac-thu-thuat-toi-uu-ty-le-chuyen-doi-google-ads-hieu-qua","title":{"rendered":"C\u00e1c th\u1ee7 thu\u1eadt t\u1ed1i \u01b0u t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i Google Ads hi\u1ec7u qu\u1ea3"},"content":{"rendered":"

V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7, s\u1edf h\u1eefu website \u0111\u00e3 tr\u1edf n\u00ean quen thu\u1ed9c v\u1edbi m\u1ecdi doanh nghi\u1ec7p. V\u1eady mu\u1ed1n t\u0103ng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn, c\u1ea7n ph\u1ea3i t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o? <\/i><\/span><\/strong><\/p>\n

T\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 g\u00ec?<\/b><\/span><\/em><\/h2>\n

T\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (CRO – Conversion Rate Optimization) l\u00e0 ph\u01b0\u01a1ng ph\u00e1p gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 kh\u00e1ch truy c\u1eadp website chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. T\u1eeb \u0111\u00f3 th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh \u0111\u1ed9ng nh\u1ea5t \u0111\u1ecbnh m\u00e0 doanh nghi\u1ec7p s\u1edf h\u1eefu website mong mu\u1ed1n.<\/span><\/p>\n

\u0110\u01a1n gi\u1ea3n h\u01a1n, \u0111\u00f3 l\u00e0 gi\u1ea3i ph\u00e1p nh\u1eb1m bi\u1ebfn ng\u01b0\u1eddi truy c\u1eadp v\u00e0o website th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. T\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u0169ng l\u00e0 vi\u1ec7c c\u00e1c b\u1ea1n \u0111ang t\u1ed1i \u01b0u t\u1eebng \u0111\u1ed3ng l\u1ee3i \u00edch t\u1eeb ch\u00ednh nh\u1eefng nh\u1ea5p chu\u1ed9t c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0o trang th\u00f4ng qua qu\u1ea3ng c\u00e1o. T\u1eeb \u0111\u00f3 h\u01b0\u1edbng \u0111\u1ebfn nh\u1eefng h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 mang \u0111\u1ebfn l\u1ee3i kinh doanh tr\u00ean website.<\/span><\/p>\n

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Nh\u1eadn ngay:

T\u00e0i li\u1ec7u H\u01b0\u1edbng d\u1eabn t\u1ed1i \u01b0u t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i Website trong 60 Ng\u00e0y<\/a><\/div><\/span><\/p>\n

C\u00f4ng th\u1ee9c t\u00ednh t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/b><\/span><\/em><\/h2>\n

Conversion Rate<\/a> (CR) = (Conversion \/ Visit) * 100%<\/span><\/p>\n

Trong \u0111\u00f3:<\/span><\/p>\n

– CR ch\u00ednh l\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c t\u00ednh.<\/span><\/p>\n

– Conversions l\u00e0 s\u1ed1 l\u01b0\u1ee3ng chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n.<\/span><\/p>\n

– Visit l\u00e0 s\u1ed1 l\u01b0\u1ee3ng truy c\u1eadp c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0o trang.<\/span><\/p>\n

CR ch\u1ec9 \u0111\u01b0\u1ee3c t\u00ednh khi c\u00e1c ch\u1ec9 s\u1ed1 li\u00ean quan \u0111\u01b0\u1ee3c t\u00ednh tr\u00ean c\u00f9ng m\u1ed9t \u0111\u01a1n v\u1ecb th\u1eddi gian.<\/span><\/p>\n

Tuy nhi\u00ean, c\u00f4ng th\u1ee9c tr\u00ean l\u00e0m xu\u1ea5t hi\u1ec7n m\u1ed9t kh\u00f3 kh\u0103n cho c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb web. \u0110\u00f3 l\u00e0 vi\u1ec7c khi c\u00f3 nhi\u1ec1u m\u1ee5c ti\u00eau kh\u00e1c nhau th\u00ec vi\u1ec7c t\u00ednh to\u00e1n chuy\u1ec3n \u0111\u1ed5i cho t\u1eebng trang s\u1ebd c\u00f3 nh\u1eefng kh\u00f3 kh\u0103n nh\u1ea5t \u0111\u1ecbnh.<\/span><\/p>\n

\"\"
Vai tr\u00f2 c\u1ee7a t\u1ed1i \u01b0u t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i Google Ads<\/b><\/span><\/em><\/figcaption><\/figure>\n

Trong Google Adwords v\u00e0 SEO, m\u1ee5c ti\u00eau h\u01b0\u1edbng \u0111\u1ebfn s\u1ebd lu\u00f4n l\u00e0 m\u1ed9t th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm t\u1ed1t. \u0110i k\u00e8m v\u1edbi n\u00f3 l\u00e0 m\u1ed9t t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao. Ch\u1ec9 s\u1ed1 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 l\u00fd do \u0111\u1ec3 Google Adwords v\u00e0 SEO ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng. T\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p, c\u00e1 nh\u00e2n \u0111\u1ec1u mu\u1ed1n website c\u1ee7a m\u00ecnh c\u00f3 m\u1ed9t th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm t\u1ed1t. V\u00ec m\u1ee5c ti\u00eau chung l\u00e0 h\u01b0\u1edbng \u0111\u1ebfn CRO h\u01a1n, gi\u00fap ph\u00e1t tri\u1ec3n kinh doanh, b\u00e1n h\u00e0ng t\u1ed1t h\u01a1n tr\u00ean website. V\u1edbi nhi\u1ec1u ng\u01b0\u1eddi, CRO l\u00e0 nh\u1eefng \u0111\u01a1n h\u00e0ng, nh\u1eefng \u0111\u0103ng k\u00fd s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5. Ngo\u00e0i ra, c\u00f2n nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c c\u00f3 th\u1ec3 xem l\u00e0 chuy\u1ec3n \u0111\u1ed5i nh\u01b0 like, comment, follow…<\/span><\/p>\n

 8 th\u1ee7 thu\u1eadt T\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/b><\/span><\/em><\/p>\n

T\u1ea1o L\u1eddi k\u00eau g\u1ecdi b\u1eb1ng text (CTA text-based) trong c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean blog.<\/b><\/span><\/h3>\n

T\u1ea1o l\u1eddi k\u00eau g\u1ecdi CTA (call-to-action) trong c\u00e1c blog l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn ph\u1ed5 bi\u1ebfn. Tuy nhi\u00ean, nhi\u1ec1u khi ch\u00fang l\u1ea1i kh\u00f4ng th\u00e0nh c\u00f4ng trong vi\u1ec7c th\u00fac \u0111\u1ea9y c\u1ed9ng \u0111\u1ed3ng h\u00e0nh \u0111\u1ed9ng. CTA text-based ch\u00ednh l\u00e0 gi\u1ea3i ph\u00e1p cho b\u1ea1n. Trang web HubSpot \u0111\u00e3 th\u1eed nghi\u1ec7m CTA text-based \u0111\u1ec3 ki\u1ec3m tra li\u1ec7u n\u00f3 c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i traffic th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nhi\u1ec1u h\u01a1n nh\u1eefng CTA th\u00f4ng th\u01b0\u1eddng hay kh\u00f4ng. K\u1ebft qu\u1ea3 cho th\u1ea5y, c\u00e1c CTA th\u00f4ng th\u01b0\u1eddng \u1edf cu\u1ed1i trang ch\u1ec9 \u0111\u00f3ng g\u00f3p kho\u1ea3ng 6% kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Trong khi \u0111\u00f3, 93% s\u1ed1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ebfn t\u1eeb CTA text-based.<\/span><\/p>\n

Th\u00eam c\u00e1c lu\u1ed3ng d\u1eabn tr\u00ean blog.<\/b><\/span><\/h3>\n

Th\u00eam c\u00e1c lu\u1ed3ng d\u1eabn tr\u00ean blog c\u0169ng l\u00e0 m\u1ed9t th\u1ee7 thu\u1eadt kh\u00e1c m\u00e0 b\u1ea1n n\u00ean c\u00e2n nh\u1eafc. V\u1ec1 c\u01a1 b\u1ea3n, ch\u00fang \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u1edbi m\u1ee5c \u0111\u00edch thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 cung c\u1ea5p gi\u00e1 tr\u1ecb. T\u00f9y theo nhu c\u1ea7u, b\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn slide-in box, banner drop-down ho\u1eb7c pop-up box. Trang HubSpot \u0111\u00e3 th\u1eed nghi\u1ec7m slide-in box v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 nh\u1ea5p (CR) cao h\u01a1n 192% so v\u1edbi c\u00e1c CTA th\u00f4ng th\u01b0\u1eddng \u1edf cu\u1ed1i b\u00e0i \u0111\u0103ng.<\/span><\/p>\n

4Ch\u1ea1y th\u1eed nghi\u1ec7m tr\u00ean landing page <\/b><\/span><\/h3>\n

Landing page \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong b\u1ed9 c\u00f4ng c\u1ee5 c\u1ee7a c\u00e1c marketer hi\u1ec7n \u0111\u1ea1i. Landing page xu\u1ea5t hi\u1ec7n ra khi m\u1ed9t ng\u01b0\u1eddi truy c\u1eadp trang web tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ho\u1eb7c khi m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng mu\u1ed1n t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. <\/span><\/p>\n

\"\"<\/span><\/p>\n

\u0110\u1ecdc th\u00eam:

T\u1ed1i \u01b0u Landing page l\u00e0 \u0111i\u1ec1u m\u00e0 b\u1ea5t c\u1ee9 doanh nghi\u1ec7p hay \u0111\u1ed9i ng\u0169 marketer n\u00e0o c\u0169ng c\u1ea7n th\u1ef1c hi\u1ec7n n\u1ebfu mu\u1ed1n chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh mang l\u1ea1i hi\u1ec7u qu\u1ea3 nh\u01b0 mong \u0111\u1ee3i.<\/a><\/div><\/span><\/p>\n

Gi\u00fap kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ngay l\u1eadp t\u1ee9c tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/b><\/span><\/h3>\n

\u0110\u00f4i khi, ng\u01b0\u1eddi truy c\u1eadp v\u00e0o trang web ch\u1ec9 mu\u1ed1n t\u00ecm hi\u1ec3u ngay v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u00e0 c\u00f3 nhu c\u1ea7u n\u00f3i chuy\u1ec7n tr\u1ef1c ti\u1ebfp v\u1edbi \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng. B\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho h\u1ecd th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng b\u1eb1ng c\u00e1ch thi\u1ebft k\u1ebf m\u1ed9t CTA th\u1eadt chu \u0111\u00e1o v\u00e0 th\u00f4ng minh.<\/span><\/p>\n

X\u00e2y d\u1ef1ng lu\u1ed3ng c\u00f4ng vi\u1ec7c t\u1ef1 \u0111\u1ed9ng<\/b><\/span><\/h3>\n

B\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c lu\u1ed3ng c\u00f4ng vi\u1ec7c t\u1ef1 \u0111\u1ed9ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng. Lu\u1ed3ng c\u00f4ng vi\u1ec7c n\u00e0y c\u00f3 th\u1ec3 thay m\u1eb7t nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng g\u1eedi mail \u0111\u1ebfn c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 gi\u00fap h\u1ecd \u0111\u1eb7t l\u1ecbch g\u1eb7p m\u1eb7t ch\u1ec9 th\u00f4ng qua m\u1ed9t l\u1ea7n click. T\u1ea5t c\u1ea3 nh\u1eefng qu\u00e1 tr\u00ecnh n\u00e0y \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1ef1 \u0111\u1ed9ng h\u00f3a.<\/span><\/p>\n

Th\u00eam h\u1ed9p nh\u1eafn tin v\u00e0o nh\u1eefng trang web c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i cao<\/b><\/span><\/h3>\n

V\u1edbi c\u00f4ng c\u1ee5 nh\u1eafn tin, b\u1ea1n c\u00f3 th\u1ec3 tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng ngay tr\u00ean trang. \u0110\u1ec3 t\u0103ng chuy\u1ec3n \u0111\u1ed5i, b\u1ea1n n\u00ean th\u00eam ch\u1ee9c n\u0103ng nh\u1eafn tin v\u00e0o c\u00e1c trang web c\u00f3 hi\u1ec7u su\u1ea5t cao, ch\u1eb3ng h\u1ea1n nh\u01b0 trang gi\u00e1 c\u1ea3 ho\u1eb7c c\u00e1c trang s\u1ea3n ph\u1ea9m, gi\u00fap c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng chuy\u1ec3n \u0111\u1ed5i thay v\u00ec tho\u00e1t ra kh\u1ecfi trang.<\/span><\/p>\n

T\u1ed1i \u01b0u nh\u1eefng b\u00e0i \u0111\u0103ng c\u00f3 hi\u1ec7u qu\u1ea3 cao<\/b><\/span><\/h3>\n

N\u1ebfu b\u1ea1n \u0111\u00e3 vi\u1ebft blog h\u01a1n 1 n\u0103m, ch\u1eafc h\u1eb3n tr\u00ean trang c\u1ee7a b\u1ea1n s\u1ebd c\u00f3 nh\u1eefng b\u00e0i vi\u1ebft \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao h\u01a1n nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c. \u0110\u1ec3 b\u1eaft \u0111\u1ea7u, b\u1ea1n h\u00e3y t\u00ecm nh\u1eefng b\u00e0i \u0111\u0103ng c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp cao nh\u01b0ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u1ea5p. Nguy\u00ean nh\u00e2n c\u00f3 th\u1ec3 do n\u1ed9i dung c\u1ee7a n\u00f3 kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng b\u00e0i \u0111\u0103ng kh\u00e1c tr\u00ean blog ho\u1eb7c CTA c\u1ee7a b\u1ea1n kh\u00f4ng r\u00f5 r\u00e0ng.<\/span><\/p>\n

Th\u00fac \u0111\u1ea9y t\u00ednh n\u0103ng thu h\u00fat kh\u00e1ch h\u00e0ng truy c\u1eadp l\u1ea1i v\u00e0o trang web<\/b><\/span><\/h3>\n

B\u1ea1n c\u00f3 bi\u1ebft trung b\u00ecnh m\u1ed9t kh\u00e1ch h\u00e0ng c\u1ea7n truy c\u1eadp \u0111\u1ebfn 7 l\u1ea7n v\u00e0o trang web c\u1ee7a b\u1ea1n tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng? Ch\u00ednh v\u00ec th\u1ebf, remarketing (c\u00f4ng ngh\u1ec7 \u0111eo b\u00e1m qu\u1ea3ng c\u00e1o) l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt kh\u00f4ng th\u1ec3 thi\u1ebfu.<\/span><\/p>\n

\u0110\u1ecdc th\u00eam: Remarketing l\u00e0 g\u00ec? L\u00ed do v\u00ec sao 90% doanh nghi\u1ec7p hi\u1ec7n nay s\u1eed d\u1ee5ng Remarketing?<\/a><\/span><\/p>\n

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V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7, s\u1edf h\u1eefu website \u0111\u00e3 tr\u1edf n\u00ean quen thu\u1ed9c v\u1edbi m\u1ecdi doanh nghi\u1ec7p. V\u1eady mu\u1ed1n t\u0103ng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn, c\u1ea7n ph\u1ea3i t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o?  T\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 g\u00ec? T\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 […]<\/p>\n","protected":false},"author":1,"featured_media":13323,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1154],"tags":[876,868,410],"yoast_head":"\nC\u00e1c th\u1ee7 thu\u1eadt t\u1ed1i \u01b0u t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i Google Ads hi\u1ec7u qu\u1ea3 - K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online<\/title>\n<meta name=\"description\" content=\"Ng\u00e0y nay, s\u1edf h\u1eefu website \u0111\u00e3 tr\u1edf n\u00ean quen thu\u1ed9c v\u1edbi m\u1ecdi doanh nghi\u1ec7p. 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