{"id":13275,"date":"2019-08-22T03:04:13","date_gmt":"2019-08-22T03:04:13","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=13275"},"modified":"2019-08-22T03:04:13","modified_gmt":"2019-08-22T03:04:13","slug":"posm-la-gi-tong-hop-cac-vat-pham-posm-tiem-nang-cho-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/posm-la-gi-tong-hop-cac-vat-pham-posm-tiem-nang-cho-doanh-nghiep","title":{"rendered":"POSM l\u00e0 g\u00ec? T\u1ed5ng h\u1ee3p c\u00e1c v\u1eadt ph\u1ea9m POSM ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p"},"content":{"rendered":"

POSM l\u00e0 thu\u1eadt ng\u1eef quen thu\u1ed9c c\u1ee7a nhi\u1ec1u marketer, n\u00f3 ch\u00ednh l\u00e0 gi\u1ea3i ph\u00e1p h\u1eefu \u00edch nh\u1ea5t s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p tr\u1edf n\u00ean n\u1ed5i b\u1eadt tr\u01b0\u1edbc \u0111\u00e1m \u0111\u00f4ng nh\u1ea5t l\u00e0 v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a doanh nghi\u1ec7p. V\u1eady POSM l\u00e0 g\u00ec? C\u00e1c v\u1eadt ph\u1ea9m c\u1ee7a POSM?<\/span><\/p>\n

\"posm<\/p>\n

POSM l\u00e0 g\u00ec? T\u1ed5ng h\u1ee3p c\u00e1c v\u1eadt ph\u1ea9m POSM ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p<\/em><\/p>\n

POSM l\u00e0 g\u00ec?<\/b><\/span><\/h2>\n

POSM – Point Of Sales Material l\u00e0 c\u00e1c v\u1eadt ph\u1ea9m h\u1ed7 tr\u1ee3 cho vi\u1ec7c b\u00e1n h\u00e0ng c\u1ee7a doanh nghi\u1ec7p t\u1ea1i c\u00e1c \u0111\u1ecba \u0111i\u1ec3m l\u1ebb, tri\u1ec3n l\u00e3m, h\u1ed9i ch\u1ee3 g\u00f3p ph\u1ea7n t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. POSM \u0111\u00f3ng vai tr\u00f2 t\u00e1c \u0111\u1ed9ng tr\u1ef1c quan v\u00e0 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng, ch\u00fang th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ea5y nhi\u1ec1u trong csdc ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh FMCG, n\u01a1i quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng d\u1ec5 b\u1ecb thay \u0111\u1ed5i b\u1edfi nhi\u1ec1u y\u1ebfu t\u1ed1 xung quanh.<\/span><\/p>\n

POSM \u0111\u01b0\u1ee3c tr\u01b0ng b\u00e0y t\u1ea1i t\u1ea5t c\u1ea3 nh\u1eefng n\u01a1i c\u00f3 s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 s\u1ea3n ph\u1ea9m, xu\u1ea5t hi\u1ec7n nhi\u1ec1u nh\u1ea5t t\u1ea1i si\u00eau th\u1ecb, nh\u00e0 h\u00e0ng, c\u00e1c s\u1ef1 ki\u1ec7n, c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i. Do \u0111\u00f3 m\u1ee9c gi\u00e1 doanh nghi\u1ec7p ph\u1ea3i chi tr\u1ea3 cho lo\u1ea1i h\u00ecnh n\u00e0y c\u0169ng linh ho\u1ea1t t\u1eeb v\u00e0i tr\u0103m ng\u00e0n \u0111\u1ebfn v\u00e0i ch\u1ee5c tri\u1ec7u cho m\u1ed7i v\u1eadt ph\u1ea9m \u0111\u01b0\u1ee3c tr\u01b0ng b\u00e0y h\u00e0ng th\u00e1ng.<\/span><\/p>\n

Xem th\u00eam: Logo l\u00e0 g\u00ec? Nh\u01b0 th\u1ebf n\u00e0o l\u00e0 m\u1ed9t logo th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1t chu\u1ea9n g\u00e2y \u1ea5n t\u01b0\u1ee3ng?<\/span><\/a><\/strong><\/em><\/p>\n

M\u1ed9t s\u1ed1 v\u1eadt ph\u1ea9m POSM th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng<\/b><\/span><\/h2>\n

Poster<\/b><\/span><\/h3>\n

Poster \u0111\u01b0\u1ee3c xem l\u00e0 \u1ea5n ph\u1ea9m truy\u1ec1n th\u00f4ng d\u00f9ng \u0111\u1ec3 d\u00e1n, th\u1ec3 hi\u1ec7n qua nh\u1eefng h\u00ecnh \u1ea3nh \u0111\u1ed3 h\u1ecda. Th\u01b0\u1eddng th\u00ec m\u1ed9t poster s\u1ebd \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u1edbi k\u00edch th\u01b0\u1edbc 40cmx60cm ho\u1eb7c 50cmx70cm, ph\u00f9 h\u1ee3p \u0111\u1ec3 d\u00e1n d\u1ecdc t\u01b0\u1eddng ho\u1eb7c c\u1eeda s\u1ed5, \u0111\u1ee7 \u0111\u1ec3 cho m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 nh\u1eadn th\u1ea5t v\u00e0 \u0111\u1ecdc \u0111\u01b0\u1ee3c trong kho\u1ea3ng c\u00e1ch t\u01b0\u01a1ng \u0111\u1ed1i g\u1ea7n. Poster \u0111\u01b0\u1ee3c d\u00e1n nhi\u1ec1u nh\u1ea5t l\u00e0 \u1edf trong c\u00e1c c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i, c\u1eeda h\u00e0ng b\u00e1n l\u1ebb ho\u1eb7c \u1edf ch\u1ee3.<\/span><\/p>\n

Standee<\/b><\/span><\/h3>\n

Standee th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n t\u1ea1i h\u1ea7u h\u1ebft c\u00e1c h\u1ed9i ch\u1ee3, tri\u1ec3n l\u00e3m h\u00e0ng ti\u00eau d\u00f9ng v\u00e0 c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i. Standee c\u00f3 k\u00edch th\u01b0\u1edbc th\u01b0\u1eddng l\u00e0 0.6\u00d71.6m ho\u1eb7c 0.8\u00d71.8m, n\u00f3 s\u1ebd c\u00f3 gi\u00e1 \u0111\u1ee1 m\u1ed9t c\u00e1ch g\u1ecdn g\u00e0ng. Standee \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u v\u00ec c\u00f3 thi\u1ebft k\u1ebf nh\u1ecf g\u1ecdn, di chuy\u1ec3n linh ho\u1ea1t, r\u1ebb, d\u1ec5 thay \u1ea3nh m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i thay to\u00e0n b\u1ed9 gi\u00e1 \u0111\u1ee1.\u00a0<\/span><\/p>\n

\"posm<\/p>\n

POSM l\u00e0 g\u00ec? T\u1ed5ng h\u1ee3p c\u00e1c v\u1eadt ph\u1ea9m POSM ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p<\/em><\/p>\n

Booth<\/b><\/span><\/h3>\n

Booth \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 booth qu\u1ea3ng c\u00e1o, b\u00e1n h\u00e0ng, l\u00e0 kho\u1ea3ng kh\u00f4ng gian \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 tr\u01b0ng b\u00e0y c\u00e1c v\u1eadt ph\u1ea9m v\u00e0 qu\u1ea3ng b\u00e1 cho s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. Booth \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng thi\u1ebft k\u1ebf \u0111a d\u1ea1ng v\u00e0 th\u01b0\u1eddng c\u00f3 t\u1eeb 2 \u0111\u1ebfn 5 ph\u1ee5 tr\u00e1ch. Doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng t\u1ed5 ch\u1ee9c booth t\u1ea1i c\u00e1c tr\u01b0\u1eddng h\u1ecdc, c\u00f4ng ty.. Nh\u01b0ng th\u00f4ng th\u01b0\u1eddng th\u00ec booth s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1eb7t nhi\u1ec1u nh\u1ea5t t\u1ea1i c\u00e1c s\u1ef1 ki\u1ec7n tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi tham gia, \u0111\u1ed5i qu\u00e0…<\/span><\/p>\n

Leaflet<\/b><\/span><\/h3>\n

Leaflet kh\u00e1 gi\u1ed1ng t\u1edd r\u01a1i v\u00e0 c\u00e1c m\u1eabu brochure nh\u01b0ng n\u00f3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1eb9p m\u1eaft, ti\u1ec7n l\u1ee3i h\u01a1n. Th\u00f4ng th\u01b0\u1eddng Leaflet s\u1ebd \u0111\u01b0\u1ee3c in kh\u1ed5 A5 ho\u1eb7c A4, thu\u1eadn ti\u1ec7n cho vi\u1ec7c c\u1ea7m n\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Leaflet mang t\u00ednh ch\u1ea5t gi\u1edbi thi\u1ec7u ho\u1eb7c h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng v\u00e0 \u0111\u01b0\u1ee3c tr\u01b0ng b\u00e0y t\u1ea1i c\u00e1c k\u1ec7 ch\u00ednh, \u1ee5 khuy\u1ebfn m\u00e3i ho\u1eb7c \u0111\u01b0\u1ee3c c\u00e1c PG th\u01b0\u01a1ng hi\u1ec7u ph\u00e1t tr\u1ef1c ti\u1ebfp t\u1ea1i s\u1ef1 ki\u1ec7n, h\u1ed9i ch\u1ee3, tri\u1ec3n l\u00e3m.<\/span><\/p>\n

Sticker<\/b><\/span><\/h3>\n

Sticker l\u00e0 c\u00e1c nh\u00e3n d\u00e1n ho\u1eb7c h\u00ecnh \u1ea3nh minh h\u1ecda \u0111\u01b0\u1ee3c d\u00e1n l\u00ean s\u1ea3n ph\u1ea9m, k\u1ec7 hay b\u1ea5t c\u1ee9 v\u1ecb tr\u00ed n\u00e0o c\u00f3 di\u1ec7n t\u00edch nh\u1ecf c\u1ea7n th\u1ec3 hi\u1ec7n th\u00f4ng tin. Th\u01b0\u1eddng Sticker s\u1ebd \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111a d\u1ea1ng v\u1edbi nhi\u1ec1u h\u00ecnh kh\u00e1c nhau, mang h\u00ecnh \u1ea3nh vui nh\u1ed9n, d\u1ec5 th\u01b0\u01a1ng…<\/span><\/p>\n

Divider<\/b><\/span><\/h3>\n

Divider xu\u1ea5t hi\u1ec7n nhi\u1ec1u \u1edf c\u00e1c si\u00eau th\u1ecb, th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1eb7t t\u1ea1i c\u00e1c k\u1ec7 ch\u00ednh v\u00e0 d\u00f9ng \u0111\u1ec3 ph\u00e2n chi c\u00e1c k\u1ec7 s\u1ea3n ph\u1ea9m. T\u1ea1i c\u00e1c si\u00eau th\u1ecb, Divider theo h\u01b0\u1edbng d\u1ecdc nh\u1eb1m m\u1ee5c \u0111\u00edch h\u1ea1n ch\u1ebf chi\u1ebfm di\u1ec7n t\u00edch di chuy\u1ec3n c\u1ee7a kh\u00e1ch h\u00e0ng nh\u01b0ng v\u1eabn \u0111\u1ee7 l\u00e0m n\u1ed5i b\u1eadt c\u1ee7a s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

Tester<\/b><\/span><\/h3>\n

Tester kh\u00e1 quen thu\u1ed9c v\u1edbi ng\u01b0\u1eddi d\u00f9ng, n\u00f3 ch\u00ednh l\u00e0 m\u1eabu th\u1eed s\u1ea3n ph\u1ea9m. Tester \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u1edbi k\u00edch th\u01b0\u1edbc nh\u1ecf h\u01a1n ho\u1eb7c b\u1eb1ng s\u1ea3n ph\u1ea9m ch\u00ednh v\u00e0 tr\u01b0ng b\u00e0y ch\u1ee7 y\u1ebfu t\u1ea1i c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u00f3 m\u00f9i h\u01b0\u01a1ng nh\u01b0 n\u01b0\u1edbc hoa, n\u01b0\u1edbc x\u1ea3 v\u1ea3i, x\u1ecbt c\u01a1 th\u1ec3.<\/span><\/p>\n

Wobbler<\/b><\/span><\/h3>\n

Wobbler mang thi\u1ebft k\u1ebf g\u1ea7n gi\u1ed1ng nh\u01b0 Sticker nh\u01b0ng v\u1edbi k\u00edch th\u01b0\u1edbc l\u1edbn h\u01a1n v\u00e0 \u0111\u01b0\u1ee3c treo t\u1ea1i c\u00e1c k\u1ec7 ch\u00ednh \u1edf si\u00eau th\u1ecb, minimart, c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i. Wobbler th\u01b0\u1eddng s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 th\u1ec3 th\u1ec3 hi\u1ec7n gi\u00e1 c\u1ea3 s\u1ea3n ph\u1ea9m v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 th\u01b0\u1eddng kh\u00f4ng b\u1ecb t\u00ednh ph\u00ed trong c\u00e1c si\u00eau th\u1ecb.<\/span><\/p>\n

Gondola end<\/b><\/span><\/h3>\n

Gondola end hay c\u00f2n g\u1ecdi l\u00e0 GE, n\u00f3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf s\u00e1ng t\u1ea1o v\u00e0 c\u00f3 t\u00ednh chuy\u00ean nghi\u1ec7p cao, ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng d\u00f2ng s\u1ea3n ph\u1ea9m. GE th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1eb7t t\u1ea1i 2 \u0111\u1ea7u c\u00e1c k\u1ec7 \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty, l\u00e0m n\u1ed5i b\u1eadt s\u1ea3n ph\u1ea9m v\u00e0 thu h\u00fat s\u1ef1 t\u1eadp trung c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Check-out counter (COC)<\/b><\/span><\/h3>\n

Check out counter – COC \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 gi\u00e1 \u0111\u1ec3 s\u1ea3n ph\u1ea9m t\u1ea1i khu v\u1ef1c thanh to\u00e1n trong c\u00e1c si\u00eau th\u1ecb ho\u1eb7c c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i. COC \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c m\u1eb7t h\u00e0ng hay qu\u00ean mua nh\u01b0 b\u00e0n ch\u1ea3i, pin, c\u00e1c m\u1eb7t h\u00e0ng nh\u1ea1y c\u1ea3m nh\u01b0 bao cao su, gel ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m \u0103n u\u1ed1ng nhanh nh\u01b0 snack, socola, singum…<\/span><\/p>\n

Display island<\/b><\/span><\/h3>\n

Display island l\u00e0 c\u00e1c \u0111\u1ea3o tr\u01b0ng b\u00e0y \u0111\u01b0\u1ee3c d\u1ef1ng gi\u1eefa si\u00eau th\u1ecb nh\u1eb1m l\u00e0m n\u1ed5i b\u1eadt ho\u1eb7c thu h\u00fat kh\u00e1ch h\u00e0ng v\u1ec1 c\u00e1c th\u00f4ng tin khuy\u1ebfn m\u00e3i. Display island c\u00f2n \u0111\u01b0\u1ee3c d\u1ef1ng v\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u1edbn s\u1ea3n ph\u1ea9m v\u00e0 s\u1eafp x\u1ebfp v\u1edbi h\u00ecnh d\u1ea1ng s\u00e1ng t\u1ea1o. Si\u00eau th\u1ecb th\u01b0\u1eddng thu ph\u00ed r\u1ea5t cao \u0111\u1ed1i v\u1edbi h\u00ecnh th\u1ee9c tr\u01b0ng b\u00e0y Display island n\u00e0y.<\/span><\/p>\n

\"posm<\/p>\n

POSM l\u00e0 g\u00ec? T\u1ed5ng h\u1ee3p c\u00e1c v\u1eadt ph\u1ea9m POSM ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p<\/em><\/p>\n

Showcase<\/b><\/span><\/h3>\n

Showcase l\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng l\u00e0m m\u00e1t d\u00f9ng \u0111\u1ec3 tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m c\u1ea7n gi\u1eef l\u1ea1nh nh\u01b0 th\u1ef1c ph\u1ea9m t\u01b0\u01a1i s\u1ed1ng, rau c\u1ee7, tr\u00e1i c\u00e2y. Tuy nhi\u00ean th\u00ec Showcase c\u00f2n \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 ch\u1ec9 nh\u1eefng h\u1ed9p tr\u01b0ng b\u00e0y nh\u1ecf \u0111\u1eb7t t\u1ea1i c\u00e1c k\u1ec7 ch\u00ednh. N\u00f3 c\u00f3 thi\u1ebft k\u1ebf \u0111\u01a1n gi\u1ea3n, trong su\u1ed1t v\u00e0 th\u01b0\u1eddng \u0111\u01b0\u1ee3c d\u00e1n h\u00ecnh \u1ea3nh \u0111\u1ec3 n\u1ed5i b\u1eadt h\u01a1n.<\/span><\/p>\n

Dangler<\/b><\/span><\/h3>\n

Dangler l\u00e0 c\u00e1c thi\u1ebft k\u1ebf \u0111\u01b0\u1ee3c treo tr\u00ean tr\u1ea7n c\u00e1c si\u00eau th\u1ecb, trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i ho\u1eb7c c\u00e1c c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i. Dangler\u00a0 th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 thu h\u00fat t\u1ea7m nh\u00ecn t\u1eeb xa ho\u1eb7c tr\u00ean cao. N\u1ed9i dung c\u1ee7a Dangler th\u01b0\u1eddng l\u00e0 h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m, th\u00f4ng tin khuy\u1ebfn m\u00e3i ho\u1eb7c c\u00e1c th\u00f4ng tin c\u00f3 t\u00ednh n\u0103ng n\u1ed5i b\u1eadt c\u1ee7a s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

Vi\u1ec7c n\u1eafm b\u1eaft t\u01b0\u1eddng t\u1eadn c\u00e1c lo\u1ea1i POSM v\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u1ecba \u0111i\u1ec3m ng\u00e0nh h\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi ch\u00fang l\u00e0 b\u01b0\u1edbc chu\u1ea9n b\u1ecb quan tr\u1ecdng \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng, t\u1eeb \u0111\u00f3 c\u00e2n b\u1eb1ng \u0111\u01b0\u1ee3c k\u00eanh b\u00e1n h\u00e0ng v\u00e0 chi ph\u00ed c\u1ee7a m\u00ecnh.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

POSM l\u00e0 thu\u1eadt ng\u1eef quen thu\u1ed9c c\u1ee7a nhi\u1ec1u marketer, n\u00f3 ch\u00ednh l\u00e0 gi\u1ea3i ph\u00e1p h\u1eefu \u00edch nh\u1ea5t s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p tr\u1edf n\u00ean n\u1ed5i b\u1eadt tr\u01b0\u1edbc \u0111\u00e1m \u0111\u00f4ng nh\u1ea5t l\u00e0 v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a doanh nghi\u1ec7p. V\u1eady POSM l\u00e0 g\u00ec? C\u00e1c v\u1eadt ph\u1ea9m c\u1ee7a POSM? POSM l\u00e0 g\u00ec? T\u1ed5ng h\u1ee3p c\u00e1c […]<\/p>\n","protected":false},"author":1,"featured_media":13277,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[55],"tags":[],"yoast_head":"\nPOSM l\u00e0 g\u00ec? T\u1ed5ng h\u1ee3p c\u00e1c v\u1eadt ph\u1ea9m POSM ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p<\/title>\n<meta name=\"description\" content=\"Vi\u1ec7c n\u1eafm b\u1eaft t\u01b0\u1eddng t\u1eadn POSM l\u00e0 g\u00ec v\u00e0 c\u00e1c lo\u1ea1i POSM v\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u1ecba \u0111i\u1ec3m ng\u00e0nh h\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi ch\u00fang gi\u00fap doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c k\u00eanh b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/posm-la-gi-tong-hop-cac-vat-pham-posm-tiem-nang-cho-doanh-nghiep\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"POSM l\u00e0 g\u00ec? T\u1ed5ng h\u1ee3p c\u00e1c v\u1eadt ph\u1ea9m POSM ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p\" \/>\n<meta property=\"og:description\" content=\"Vi\u1ec7c n\u1eafm b\u1eaft t\u01b0\u1eddng t\u1eadn POSM l\u00e0 g\u00ec v\u00e0 c\u00e1c lo\u1ea1i POSM v\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u1ecba \u0111i\u1ec3m ng\u00e0nh h\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi ch\u00fang gi\u00fap doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c k\u00eanh b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/posm-la-gi-tong-hop-cac-vat-pham-posm-tiem-nang-cho-doanh-nghiep\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-22T03:04:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/08\/posm-la-gi-tong-hop-cac-vat-pham-posm-tiem-nang-cho-doanh-nghiep-01.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"wdt_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wdt_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/posm-la-gi-tong-hop-cac-vat-pham-posm-tiem-nang-cho-doanh-nghiep\",\"url\":\"https:\/\/adsplus.vn\/blog\/posm-la-gi-tong-hop-cac-vat-pham-posm-tiem-nang-cho-doanh-nghiep\",\"name\":\"POSM l\u00e0 g\u00ec? T\u1ed5ng h\u1ee3p c\u00e1c v\u1eadt ph\u1ea9m POSM ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p\",\"isPartOf\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\"},\"datePublished\":\"2019-08-22T03:04:13+00:00\",\"dateModified\":\"2019-08-22T03:04:13+00:00\",\"author\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a\"},\"description\":\"Vi\u1ec7c n\u1eafm b\u1eaft t\u01b0\u1eddng t\u1eadn POSM l\u00e0 g\u00ec v\u00e0 c\u00e1c lo\u1ea1i POSM v\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u1ecba \u0111i\u1ec3m ng\u00e0nh h\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi ch\u00fang gi\u00fap doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c k\u00eanh b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p\",\"breadcrumb\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/posm-la-gi-tong-hop-cac-vat-pham-posm-tiem-nang-cho-doanh-nghiep#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/adsplus.vn\/blog\/posm-la-gi-tong-hop-cac-vat-pham-posm-tiem-nang-cho-doanh-nghiep\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/adsplus.vn\/blog\/posm-la-gi-tong-hop-cac-vat-pham-posm-tiem-nang-cho-doanh-nghiep#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/adsplus.vn\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"POSM l\u00e0 g\u00ec? T\u1ed5ng h\u1ee3p c\u00e1c v\u1eadt ph\u1ea9m POSM ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\",\"url\":\"https:\/\/adsplus.vn\/blog\/\",\"name\":\"Adsplus Blog\",\"description\":\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/adsplus.vn\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"vi\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a\",\"name\":\"wdt_admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/14bae4dc78b1caa11a03c166786aedd7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/14bae4dc78b1caa11a03c166786aedd7?s=96&d=mm&r=g\",\"caption\":\"wdt_admin\"},\"url\":\"https:\/\/adsplus.vn\/blog\/author\/root\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"POSM l\u00e0 g\u00ec? T\u1ed5ng h\u1ee3p c\u00e1c v\u1eadt ph\u1ea9m POSM ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p","description":"Vi\u1ec7c n\u1eafm b\u1eaft t\u01b0\u1eddng t\u1eadn POSM l\u00e0 g\u00ec v\u00e0 c\u00e1c lo\u1ea1i POSM v\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u1ecba \u0111i\u1ec3m ng\u00e0nh h\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi ch\u00fang gi\u00fap doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c k\u00eanh b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/adsplus.vn\/blog\/posm-la-gi-tong-hop-cac-vat-pham-posm-tiem-nang-cho-doanh-nghiep","og_locale":"vi_VN","og_type":"article","og_title":"POSM l\u00e0 g\u00ec? T\u1ed5ng h\u1ee3p c\u00e1c v\u1eadt ph\u1ea9m POSM ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p","og_description":"Vi\u1ec7c n\u1eafm b\u1eaft t\u01b0\u1eddng t\u1eadn POSM l\u00e0 g\u00ec v\u00e0 c\u00e1c lo\u1ea1i POSM v\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u1ecba \u0111i\u1ec3m ng\u00e0nh h\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi ch\u00fang gi\u00fap doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c k\u00eanh b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p","og_url":"https:\/\/adsplus.vn\/blog\/posm-la-gi-tong-hop-cac-vat-pham-posm-tiem-nang-cho-doanh-nghiep","og_site_name":"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online","article_publisher":"https:\/\/www.facebook.com\/AdsplusVietnam\/","article_published_time":"2019-08-22T03:04:13+00:00","og_image":[{"width":700,"height":430,"url":"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/08\/posm-la-gi-tong-hop-cac-vat-pham-posm-tiem-nang-cho-doanh-nghiep-01.jpg","type":"image\/jpeg"}],"author":"wdt_admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"wdt_admin","Est. reading time":"9 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/adsplus.vn\/blog\/posm-la-gi-tong-hop-cac-vat-pham-posm-tiem-nang-cho-doanh-nghiep","url":"https:\/\/adsplus.vn\/blog\/posm-la-gi-tong-hop-cac-vat-pham-posm-tiem-nang-cho-doanh-nghiep","name":"POSM l\u00e0 g\u00ec? T\u1ed5ng h\u1ee3p c\u00e1c v\u1eadt ph\u1ea9m POSM ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p","isPartOf":{"@id":"https:\/\/adsplus.vn\/blog\/#website"},"datePublished":"2019-08-22T03:04:13+00:00","dateModified":"2019-08-22T03:04:13+00:00","author":{"@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a"},"description":"Vi\u1ec7c n\u1eafm b\u1eaft t\u01b0\u1eddng t\u1eadn POSM l\u00e0 g\u00ec v\u00e0 c\u00e1c lo\u1ea1i POSM v\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u1ecba \u0111i\u1ec3m ng\u00e0nh h\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi ch\u00fang gi\u00fap doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c k\u00eanh b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p","breadcrumb":{"@id":"https:\/\/adsplus.vn\/blog\/posm-la-gi-tong-hop-cac-vat-pham-posm-tiem-nang-cho-doanh-nghiep#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adsplus.vn\/blog\/posm-la-gi-tong-hop-cac-vat-pham-posm-tiem-nang-cho-doanh-nghiep"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/adsplus.vn\/blog\/posm-la-gi-tong-hop-cac-vat-pham-posm-tiem-nang-cho-doanh-nghiep#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/adsplus.vn\/blog\/"},{"@type":"ListItem","position":2,"name":"POSM l\u00e0 g\u00ec? T\u1ed5ng h\u1ee3p c\u00e1c v\u1eadt ph\u1ea9m POSM ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p"}]},{"@type":"WebSite","@id":"https:\/\/adsplus.vn\/blog\/#website","url":"https:\/\/adsplus.vn\/blog\/","name":"Adsplus Blog","description":"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adsplus.vn\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"vi"},{"@type":"Person","@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a","name":"wdt_admin","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/14bae4dc78b1caa11a03c166786aedd7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/14bae4dc78b1caa11a03c166786aedd7?s=96&d=mm&r=g","caption":"wdt_admin"},"url":"https:\/\/adsplus.vn\/blog\/author\/root"}]}},"_links":{"self":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts\/13275"}],"collection":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/comments?post=13275"}],"version-history":[{"count":0,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/posts\/13275\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/media\/13277"}],"wp:attachment":[{"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/media?parent=13275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/categories?post=13275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adsplus.vn\/blog\/wp-json\/wp\/v2\/tags?post=13275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}