{"id":13317,"date":"2019-08-22T10:23:24","date_gmt":"2019-08-22T10:23:24","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=13317"},"modified":"2019-08-22T10:39:28","modified_gmt":"2019-08-22T10:39:28","slug":"google-adwords-chia-khoa-vang-trao-tay-nganh-xay-dung","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/google-adwords-chia-khoa-vang-trao-tay-nganh-xay-dung","title":{"rendered":"Google Adwords &#8211; ch\u00eca kh\u00f3a v\u00e0ng trao tay ng\u00e0nh x\u00e2y d\u1ef1ng."},"content":{"rendered":"<p><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><em><strong>Google Adwords (Google Ads) l\u00e0 d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n c\u1ee7a Google. Tuy nhi\u00ean, kh\u00f4ng c\u1ea7n d\u00f9ng SEO \u0111\u1ec3 website c\u1ee7a b\u1ea1n hi\u1ec3n th\u1ecb tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. C\u00f3 r\u1ea5t nhi\u1ec1u chi\u1ebfn d\u1ecbch kh\u00e1c nhau c\u1ee7a h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0y. Nh\u01b0ng hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u1edbi doanh nghi\u1ec7p ng\u00e0nh x\u00e2y d\u1ef1ng ph\u1ea3i k\u1ec3 \u0111\u1ebfn Google Search v\u00e0 Google Remarketing.<\/strong><\/em><\/span><\/p>\n<p><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-13318\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/08\/els135.anh1_-300x138.jpg\" alt=\"\" width=\"741\" height=\"341\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/08\/els135.anh1_-300x138.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/08\/els135.anh1_-768x354.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/08\/els135.anh1_-1024x472.jpg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/08\/els135.anh1_-610x281.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/08\/els135.anh1_.jpg 1710w\" sizes=\"(max-width: 741px) 100vw, 741px\" \/><\/span><\/p>\n<h2><span style=\"font-size: 14pt; font-family: 'times new roman', times, serif;\"><b>C\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Google Ads<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-family: 'times new roman', times, serif; font-size: 14pt;\">V\u1edbi kinh nghi\u1ec7m 5 n\u0103m l\u00e0 TOP 3 \u0111\u1ed1i t\u00e1c Google, Adsplus kh\u1eb3ng \u0111\u1ecbnh doanh nghi\u1ec7p c\u1ee7a b\u1ea1n mu\u1ed1n s\u1eed d\u1ee5ng chi\u1ebfn d\u1ecbch marketing online cho ng\u00e0nh x\u00e2y d\u1ef1ng hi\u1ec7u qu\u1ea3 ph\u1ea3i nh\u1edd \u0111\u1ebfn Google Ads. V\u1eady Google Ads ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/p>\n<p><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-13319\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/08\/els135.anh2_-300x150.jpg\" alt=\"\" width=\"782\" height=\"391\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/08\/els135.anh2_-300x150.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/08\/els135.anh2_-768x384.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/08\/els135.anh2_-1024x512.jpg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/08\/els135.anh2_-610x305.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/08\/els135.anh2_.jpg 1500w\" sizes=\"(max-width: 782px) 100vw, 782px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'times new roman', times, serif; font-size: 14pt;\">B\u1ea1n c\u00f3 bi\u1ebft Google hi\u1ec7n l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i t\u00ecm ki\u1ebfm l\u1edbn nh\u1ea5t hi\u1ec7n nay? Google Ads cho ph\u00e9p b\u1ea1n hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh ngay khi ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm nh\u1eefng t\u1eeb kh\u00f3a li\u00ean quan \u0111\u1ebfn doanh nghi\u1ec7p hay s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n nh\u01b0 x\u00e2y d\u1ef1ng, thi\u1ebft k\u1ebf n\u1ed9i th\u1ea5t, \u2026 Nh\u1edd v\u00e0o \u0111\u00f3, c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y l\u01b0\u1ee3t truy c\u1eadp website. Ti\u1ebfp theo l\u00e0 t\u0103ng l\u01b0\u1ee3ng chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng, t\u0103ng s\u1ed1 l\u01b0\u1ee3ng cu\u1ed9c g\u1ecdi gi\u00fap b\u1ea1n gia t\u0103ng doanh s\u1ed1.\u00a0<\/span><\/p>\n<h2><span style=\"font-size: 14pt; font-family: 'times new roman', times, serif;\"><b>C\u00e1ch t\u00ednh ph\u00ed qu\u1ea3ng c\u00e1o tr\u00ean Google Ads<\/b><\/span><\/h2>\n<p><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><b>\u00a0<\/b><span style=\"font-weight: 400;\">Google Ads t\u00ednh theo m\u1ed7i l\u1ea7n \u0111\u1ea5u th\u1ea7u m\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3:<\/span><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: 'times new roman', times, serif; font-size: 14pt;\">T\u00ednh theo m\u1ed7i l\u01b0\u1ee3t click v\u00e0o qu\u1ea3ng c\u00e1o (CTR)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: 'times new roman', times, serif; font-size: 14pt;\">T\u00ednh theo 1000 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o (CPM)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: 'times new roman', times, serif; font-size: 14pt;\">T\u00ednh theo m\u1ed7i l\u01b0\u1ee3t view video qu\u1ea3ng c\u00e1o(CPV)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: 'times new roman', times, serif; font-size: 14pt;\">T\u00ednh theo m\u1ed7i l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t app (CPI)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: 'times new roman', times, serif; font-size: 14pt;\">T\u00ednh theo m\u1ed7i l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i tr\u00ean website: \u0111i\u1ec1n th\u00f4ng tin, mua h\u00e0ng, &#8230;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-family: 'times new roman', times, serif; font-size: 14pt;\">H\u00ecnh th\u1ee9c t\u00ednh ti\u1ec1n ph\u1ed5 bi\u1ebfn khi ch\u1ea1y Google Ads ng\u00e0nh x\u00e2y d\u1ef1ng l\u00e0 CTR &#8211; t\u00ednh theo m\u1ed7i l\u01b0\u1ee3t click. Tuy nhi\u00ean, chi ph\u00ed cho m\u1ed7i l\u01b0\u1ee3t \u0111\u1ea5u th\u1ea7u l\u00e0 kh\u00e1c nhau. Ch\u00fang c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 ch\u1ea5t l\u01b0\u1ee3ng trang \u0111\u00edch, l\u0129nh v\u1ef1c ch\u1ea1y qu\u1ea3ng c\u00e1o, gi\u00e1 th\u1ea7u, \u2026<\/span><\/p>\n<p><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-13320\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/08\/els135.anh3_-300x158.jpg\" alt=\"\" width=\"796\" height=\"419\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/08\/els135.anh3_-300x158.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/08\/els135.anh3_-768x403.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/08\/els135.anh3_-610x320.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/08\/els135.anh3_.jpg 800w\" sizes=\"(max-width: 796px) 100vw, 796px\" \/><\/span><\/p>\n<h2><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">\u0110\u1ecdc th\u00eam: <div class=\"custom-button-row\"><a target=\"_blank\" class=\"custom-button\" href=\"https:\/\/adsplus.vn\/blog\/toi-uu-website-ngay-nang-cao-doanh-so-tuc-thoi-cho-nganh-nghe-xay-dung\/\">T\u1ed1i \u01b0u website ngay \u2013 N\u00e2ng cao doanh s\u1ed1 t\u1ee9c th\u1eddi cho ng\u00e0nh ngh\u1ec1 x\u00e2y d\u1ef1ng<\/a><\/div><\/span><\/h2>\n<h2><span style=\"font-size: 14pt; font-family: 'times new roman', times, serif;\"><b>C\u00e1c h\u00ecnh th\u1ee9c c\u1ee7a Google Ads<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-family: 'times new roman', times, serif; font-size: 14pt;\">Google Ads c\u00f3 6 h\u00ecnh th\u1ee9c ch\u1ea1y qu\u1ea3ng c\u00e1o c\u01a1 b\u1ea3n, c\u00f9ng Adsplus \u0111i\u1ec3m qua c\u00e1c c\u00e1i t\u00ean n\u00e0o:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: 'times new roman', times, serif; font-size: 14pt;\">Qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm &#8211; Google Search: cho ph\u00e9p hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o khi ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a tr\u00f9ng ho\u1eb7c li\u00ean quan v\u1edbi t\u1eeb kh\u00f3a ch\u1ea1y qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n tr\u00ean thanh t\u00ecm ki\u1ebfm c\u1ee7a Google.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: 'times new roman', times, serif; font-size: 14pt;\">Qu\u1ea3ng c\u00e1o m\u1ea1ng hi\u1ec3n th\u1ecb &#8211; Google Display Network: cho ph\u00e9p hi\u1ec3n th\u1ecb banner qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n tr\u00ean c\u00e1c website \u0111\u1ed1i t\u00e1c c\u1ee7a Google. M\u1ee5c \u0111\u00edch\u00a0 nh\u1eb1m t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 b\u00e1m \u0111u\u00f4i kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: 'times new roman', times, serif; font-size: 14pt;\">Qu\u1ea3ng c\u00e1o youtube &#8211; Video Youtube Ads: cho ph\u00e9p hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n l\u00ean Youtube &#8211; kho video tr\u1ef1c tuy\u1ebfn l\u1edbn nh\u1ea5t to\u00e0n c\u1ea7u.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: 'times new roman', times, serif; font-size: 14pt;\">Qu\u1ea3ng c\u00e1o Gmail &#8211; Gmail Ads: cho ph\u00e9p hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u1edf \u0111\u1ea7u c\u00e1c tab trong ph\u1ea7n h\u1ed9p th\u01b0 \u0111\u1ebfn.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: 'times new roman', times, serif; font-size: 14pt;\">Qu\u1ea3ng c\u00e1o Google Shopping Ads: cho ph\u00e9p hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n d\u01b0\u1edbi d\u1ea1ng h\u00ecnh \u1ea3nh, gi\u00e1 c\u1ea3, th\u01b0\u01a1ng hi\u1ec7u,&#8230; nh\u01b0 c\u00e1c trang web ch\u1ee3 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-family: 'times new roman', times, serif; font-size: 14pt;\">Qu\u1ea3ng c\u00e1o ti\u1ebfp th\u1ecb l\u1ea1i &#8211; Google Remarketing: cho ph\u00e9p hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o t\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u1eebng gh\u00e9 th\u0103m website c\u1ee7a nh\u01b0ng ch\u01b0a th\u1ef1c hi\u1ec7n b\u1ea5t c\u1ee9 thao t\u00e1c n\u00e0o.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-size: 14pt; font-family: 'times new roman', times, serif;\"><b>S\u1ef1 k\u1ebft h\u1ee3p ho\u00e0n h\u1ea3o c\u1ee7a Google Search v\u00e0 Remarketing cho ng\u00e0nh x\u00e2y d\u1ef1ng.<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-family: 'times new roman', times, serif; font-size: 14pt;\">Google l\u00e0 kho d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3 v\u1ec1 th\u00f4ng tin v\u00e0 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng. Do v\u1eady m\u00e0 kh\u00f4ng h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0o c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 hi\u1ec3n th\u1ecb ch\u00ednh x\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c nh\u01b0 Google Ads. Khi doanh nghi\u1ec7p x\u00e2y d\u1ef1ng b\u01b0\u1edbc ch\u00e2n v\u00e0o con \u0111\u01b0\u1eddng marketing online c\u1ea7n \u0111\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed tr\u01b0\u1edbc. Google Search l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1t nh\u1ea5t \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u, phong c\u00e1ch x\u00e2y d\u1ef1ng,&#8230; Chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o Google Search c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp m\u1ed9t c\u00e1ch nhanh ch\u00f3ng. V\u1edbi h\u1ec7 th\u1ed1ng b\u00e1o c\u00e1o \u0111\u1ea7y \u0111\u1ee7, ch\u00ednh x\u00e1c ho\u00e0n to\u00e0n gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u l\u1ea1i qu\u1ea3ng c\u00e1o b\u1ea5t c\u1ee9 l\u00fac n\u00e0o.\u00a0<\/span><\/p>\n<p><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-13322\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/08\/els135.anh4_-300x180.jpg\" alt=\"\" width=\"817\" height=\"490\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/08\/els135.anh4_-300x180.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/08\/els135.anh4_-768x461.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/08\/els135.anh4_-610x366.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/08\/els135.anh4_.jpg 1000w\" sizes=\"(max-width: 817px) 100vw, 817px\" \/><\/span><\/p>\n<h2><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">\u0110\u1ecdc th\u00eam: <div class=\"custom-button-row\"><a target=\"_blank\" class=\"custom-button\" href=\"https:\/\/adsplus.vn\/blog\/nganh-xay-dung-bam-duoi-khach-hang-nho-remarketing\/\">Ng\u00e0nh x\u00e2y d\u1ef1ng \u201cb\u00e1m \u0111u\u1ed5i\u201d kh\u00e1ch h\u00e0ng nh\u1edd Remarketing<\/a><\/div><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-family: 'times new roman', times, serif; font-size: 14pt;\">Tuy nhi\u00ean, ph\u1ea7n l\u1edbn ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 gh\u00e9 th\u0103m trang web m\u1ed9t l\u1ea7n v\u00e0 kh\u00f4ng bao gi\u1edd tr\u1edf l\u1ea1i. Khi \u0111\u00f3, b\u1ea1n n\u00ean thi\u1ebft l\u1eadp chi\u1ebfn d\u1ecbch Remarketing k\u00e9o kh\u00e1ch h\u00e0ng tr\u1edf l\u1ea1i website l\u1ea7n n\u1eefa. H\u00e3y nh\u1edb r\u1eb1ng, Remarketing ti\u1ebfp th\u1ecb l\u1ea1i nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00e3 t\u1eebng quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. D\u00f9 h\u1ecd d\u00f9 v\u00f4 t\u00ecnh, nh\u1eefng v\u1eabn gia t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/p>\n<p><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-13321\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/08\/els135.anh5_-300x163.jpg\" alt=\"\" width=\"766\" height=\"416\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/08\/els135.anh5_-300x163.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/08\/els135.anh5_-768x417.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/08\/els135.anh5_-610x331.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/08\/els135.anh5_.jpg 800w\" sizes=\"(max-width: 766px) 100vw, 766px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'times new roman', times, serif; font-size: 14pt;\">V\u1edbi kinh nghi\u1ec7m h\u01a1n 10 n\u0103m trong l\u0129nh v\u1ef1c Google Ads, Adsplus t\u1ef1 tin c\u00f3 th\u1ec3 tri\u1ec3n khai t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch Google Search v\u00e0 Google Remarketing cho doanh nghi\u1ec7p x\u00e2y d\u1ef1ng c\u1ee7a b\u1ea1n th\u00e0nh c\u00f4ng tr\u00ean m\u1eb7t tr\u1eadn marketing online c\u0169ng nh\u01b0 l\u0129nh v\u1ef1c kinh doanh.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Adwords (Google Ads) l\u00e0 d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n c\u1ee7a Google. Tuy nhi\u00ean, kh\u00f4ng c\u1ea7n d\u00f9ng SEO \u0111\u1ec3 website c\u1ee7a b\u1ea1n hi\u1ec3n th\u1ecb tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. C\u00f3 r\u1ea5t nhi\u1ec1u chi\u1ebfn d\u1ecbch kh\u00e1c nhau c\u1ee7a h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0y. Nh\u01b0ng hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u1edbi doanh nghi\u1ec7p ng\u00e0nh x\u00e2y d\u1ef1ng ph\u1ea3i [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13320,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[47,842],"tags":[858,845],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Adwords - ch\u00eca kh\u00f3a v\u00e0ng trao tay ng\u00e0nh x\u00e2y d\u1ef1ng. - K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online<\/title>\n<meta name=\"description\" content=\"\u0110\u1ed1i v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Google Ads ng\u00e0nh x\u00e2y d\u1ef1ng, hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u1edbi doanh nghi\u1ec7p ph\u1ea3i k\u1ec3 \u0111\u1ebfn Google Search v\u00e0 Google Remarketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/google-adwords-chia-khoa-vang-trao-tay-nganh-xay-dung\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Adwords - ch\u00eca kh\u00f3a v\u00e0ng trao tay ng\u00e0nh x\u00e2y d\u1ef1ng. - K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"og:description\" content=\"\u0110\u1ed1i v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Google Ads ng\u00e0nh x\u00e2y d\u1ef1ng, hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u1edbi doanh nghi\u1ec7p ph\u1ea3i k\u1ec3 \u0111\u1ebfn Google Search v\u00e0 Google Remarketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/google-adwords-chia-khoa-vang-trao-tay-nganh-xay-dung\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-22T10:23:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-22T10:39:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/08\/els135.anh3_.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"420\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"wdt_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wdt_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/google-adwords-chia-khoa-vang-trao-tay-nganh-xay-dung\",\"url\":\"https:\/\/adsplus.vn\/blog\/google-adwords-chia-khoa-vang-trao-tay-nganh-xay-dung\",\"name\":\"Google Adwords - ch\u00eca kh\u00f3a v\u00e0ng trao tay ng\u00e0nh x\u00e2y d\u1ef1ng. - K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\",\"isPartOf\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#website\"},\"datePublished\":\"2019-08-22T10:23:24+00:00\",\"dateModified\":\"2019-08-22T10:39:28+00:00\",\"author\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/#\/schema\/person\/f1220ca40b12e7b7c3d426c3dc260d4a\"},\"description\":\"\u0110\u1ed1i v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Google Ads ng\u00e0nh x\u00e2y d\u1ef1ng, hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u1edbi doanh nghi\u1ec7p ph\u1ea3i k\u1ec3 \u0111\u1ebfn Google Search v\u00e0 Google Remarketing.\",\"breadcrumb\":{\"@id\":\"https:\/\/adsplus.vn\/blog\/google-adwords-chia-khoa-vang-trao-tay-nganh-xay-dung#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/adsplus.vn\/blog\/google-adwords-chia-khoa-vang-trao-tay-nganh-xay-dung\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/adsplus.vn\/blog\/google-adwords-chia-khoa-vang-trao-tay-nganh-xay-dung#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/adsplus.vn\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Adwords &#8211; 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