{"id":1332,"date":"2018-03-16T16:35:32","date_gmt":"2018-03-16T16:35:32","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=1332"},"modified":"2021-09-23T17:17:23","modified_gmt":"2021-09-23T10:17:23","slug":"youtube-la-vu-khi-cua-google-nham-chong-lai-facebook","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/youtube-la-vu-khi-cua-google-nham-chong-lai-facebook","title":{"rendered":"Youtube l\u00e0 v\u0169 kh\u00ed c\u1ee7a Google nh\u1eb1m ch\u1ed1ng l\u1ea1i Facebook"},"content":{"rendered":"\n<p><a href=\"https:\/\/adsplus.vn\/dich-vu-quang-cao-youtube\/\"><strong>YouTube<\/strong><\/a> c\u1ee7a Google hi\u1ec7n l\u00e0 d\u1ecbch v\u1ee5 chia s\u1ebb video l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi. Tuy nhi\u00ean n\u1ec1n t\u1ea3ng v\u1eabn \u0111ang t\u00ecm c\u00e1ch gi\u1eef ch\u00e2n nh\u1eefng ng\u00f4i sao c\u1ee7a m\u00ecnh. V\u00e0 \u0111\u1ed3ng th\u1eddi t\u00ecm m\u1ecdi c\u00e1ch \u0111\u1ec3 ch\u1ed1ng tr\u1ea3 l\u1ea1i s\u1ef1 ph\u00e1t tri\u1ec3n ng\u00e0y c\u00e0ng l\u1edbn c\u1ee7a \u0111\u1ed1i th\u1ee7 <strong>Facebook<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"670\" height=\"300\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/youtube-la-vu-khi-cua-google-nham-chong-lai-facebook-01.jpeg\" alt=\"youtube c\u1ee7a google\" class=\"wp-image-1336\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/youtube-la-vu-khi-cua-google-nham-chong-lai-facebook-01.jpeg 670w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/youtube-la-vu-khi-cua-google-nham-chong-lai-facebook-01-300x134.jpeg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/youtube-la-vu-khi-cua-google-nham-chong-lai-facebook-01-610x273.jpeg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/youtube-la-vu-khi-cua-google-nham-chong-lai-facebook-01-20x9.jpeg 20w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/><\/figure><\/div>\n\n\n\n<p><br>Theo Brian Wieser &#8211; m\u1ed9t nh\u00e0 ph\u00e2n t\u00edch t\u00e0i ch\u00ednh t\u1eeb Pivotal Research Group. \u00d4ng \u0111\u00e3 th\u00f4ng b\u00e1o trong m\u1ed9t b\u00e1o c\u00e1o v\u00e0o ng\u00e0y th\u1ee9 ba r\u1eb1ng. Nh\u00ecn chung kh\u00e1ch h\u00e0ng M\u1ef9 \u0111ang s\u1eed d\u1ee5ng v\u00e0 d\u00e0nh ph\u1ea7n l\u1edbn th\u1eddi gian c\u1ee7a m\u00ecnh tr\u00ean YouTube c\u1ee7a Google h\u01a1n l\u00e0 Facebook. Ng\u01b0\u1eddi d\u00f9ng tr\u00ean Facebook \u0111ang ng\u00e0y c\u00e0ng d\u00e0nh \u00edt th\u1eddi gian tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y. Trong khi ng\u00e0y c\u00e0ng d\u00e0nh nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 xem video tr\u00ean YouTube.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><em>Khi c\u00e2n nh\u1eafc v\u1ec1 quy m\u00f4 c\u1ee7a YouTube, &#8230; nh\u1eefng s\u1ef1 t\u0103ng tr\u01b0\u1edfng hi\u1ec7n t\u1ea1i \u1edf m\u1ee9c n\u00e0y s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t xu h\u01b0\u1edbng \u0111\u00e1ng quan t\u00e2m cho ng\u00e0nh c\u00f4ng nghi\u1ec7p<\/em><\/h2>\n\n\n\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng M\u1ef9 \u0111ang b\u1ecf ra kho\u1ea3ng 4 t\u1ef7 gi\u1edd \u0111\u1ec3 l\u01b0\u1edbt Facebook v\u00e0o th\u00e1ng 11 (theo d\u1eef li\u1ec7u t\u1eeb Nielsen). Theo nh\u01b0 s\u1ed1 li\u1ec7u Facebook \u0111\u00e3 b\u00e1o c\u00e1o v\u00e0o th\u00e1ng 1. S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y \u0111ang gi\u1ea3m s\u00fat. M\u1ed9t ph\u1ea7n l\u00e0 do nh\u1eefng thay \u0111\u1ed5i tr\u00ean news feed c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i. Nh\u1eefng thay \u0111\u1ed5i t\u1eadp trung qu\u1ea3ng b\u00e1 nh\u1eefng b\u00e0i vi\u1ebft t\u1eeb b\u1ea1n b\u00e8 v\u00e0 ng\u01b0\u1eddi th\u00e2n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. V\u00e0 l\u00e0m gi\u1ea3m b\u1edbt s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft t\u1eeb nh\u1eefng ngu\u1ed3n tin hay c\u00e1c t\u1ed5 ch\u1ee9c.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"744\" height=\"400\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/youtube-la-vu-khi-cua-google-nham-chong-lai-facebook-02.jpg\" alt=\"facebook \u1ea3nh 2\" class=\"wp-image-1338\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/youtube-la-vu-khi-cua-google-nham-chong-lai-facebook-02.jpg 744w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/youtube-la-vu-khi-cua-google-nham-chong-lai-facebook-02-300x161.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/youtube-la-vu-khi-cua-google-nham-chong-lai-facebook-02-610x328.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/youtube-la-vu-khi-cua-google-nham-chong-lai-facebook-02-20x11.jpg 20w\" sizes=\"(max-width: 744px) 100vw, 744px\" \/><\/figure><\/div>\n\n\n\n<p><br>Tr\u00e1i l\u1ea1i, t\u1eeb th\u00e1ng 8 \u0111\u1ebfn th\u00e1ng 2. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf M\u1ef9 trong \u0111\u1ed9 tu\u1ed5i t\u1eeb 18 tr\u1edf l\u00ean \u0111\u00e3 ti\u00eau t\u1ed1n trung b\u00ecnh l\u00e0 176 tri\u1ec7u gi\u1edd m\u1ed7i ng\u00e0y. Th\u1eadm ch\u00ed l\u00e0 4,9 t\u1ef7 gi\u1edd m\u1ed7i th\u00e1ng, ch\u1ec9 \u0111\u1ec3 xem YouTube tr\u00ean c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng. Con s\u1ed1 n\u00e0y cho th\u1ea5y YouTube \u0111ang v\u01b0\u1ee3t m\u1eb7t Facebook n\u1ebfu t\u00ednh theo th\u1eddi l\u01b0\u1ee3ng m\u00e0 ng\u01b0\u1eddi d\u00f9ng M\u1ef9 \u0111ang s\u1eed d\u1ee5ng tr\u00ean c\u00e1c trang web n\u00e0y.<\/p>\n\n\n\n<p>Tuy nhi\u00ean nh\u1eefng con s\u1ed1 n\u00e0y v\u1eabn ch\u01b0a ph\u1ea3n \u00e1nh \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ee7a <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/kien-thuc\/youtube-marketing\/\"><strong>YouTube<\/strong><\/a>. Do n\u00f3 ch\u01b0a k\u1ec3 \u0111\u1ebfn tr\u01b0\u1eddng h\u1ee3p ng\u01b0\u1eddi d\u00f9ng xem video \u0111\u01b0\u1ee3c chia s\u1ebb t\u1eeb YouTube c\u1ee7a Google tr\u00ean c\u00e1c trang m\u1ea1ng kh\u00e1c ho\u1eb7c \u1edf c\u00e1c thi\u1ebft b\u1ecb th\u00f4ng minh. T\u1ed5ng s\u1ed1 th\u1eddi gian xem YouTube c\u1ee7a ng\u01b0\u1eddi d\u00f9ng t\u1ea1i M\u1ef9 c\u00f3 th\u1ec3 l\u00ean t\u1edbi kho\u1ea3ng 6 t\u1ef7 gi\u1edd m\u1ed9t th\u00e1ng. N\u1ebfu t\u00ednh c\u1ea3 nh\u1eefng ng\u01b0\u1eddi xem YouTube d\u01b0\u1edbi 18 tu\u1ed5i v\u00e0 nh\u1eefng tr\u01b0\u1eddng h\u1ee3p k\u1ec3 tr\u00ean.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>L\u01b0\u1ee3ng ng\u01b0\u1eddi xem YouTube \u0111ang ng\u00e0y c\u00e0ng gia t\u0103ng tr\u00e1i ng\u01b0\u1ee3c v\u1edbi Facebook<\/strong><\/h2>\n\n\n\n<p>N\u00f3 th\u1ec3 hi\u1ec7n qua s\u1ed1 li\u1ec7u v\u1ec1 gi\u1edd gi\u1ea5c m\u00e0 ng\u01b0\u1eddi xem YouTube \u0111\u00e3 t\u0103ng li\u00ean t\u1ee5c trong kho\u1ea3ng th\u1eddi gian t\u1eeb th\u00e1ng 8 \u0111\u1ebfn th\u00e1ng 2. T\u1eeb 4,9 t\u1ef7 gi\u1edd, ta c\u00f3 th\u1ec3 th\u1ea5y s\u1ed1 gi\u1edd n\u00e0y \u0111\u00e3 t\u0103ng \u0111\u1ebfn 29% so v\u1edbi c\u00f9ng k\u00ec n\u0103m ngo\u00e1i.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"660\" height=\"337\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/youtube-la-vu-khi-cua-google-nham-chong-lai-facebook-05.png\" alt=\"facebook \u1ea3nh 3\" class=\"wp-image-1341\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/youtube-la-vu-khi-cua-google-nham-chong-lai-facebook-05.png 660w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/youtube-la-vu-khi-cua-google-nham-chong-lai-facebook-05-300x153.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/youtube-la-vu-khi-cua-google-nham-chong-lai-facebook-05-610x311.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2018\/03\/youtube-la-vu-khi-cua-google-nham-chong-lai-facebook-05-20x10.png 20w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>B\u00ean c\u1ea1nh \u0111\u00f3, video c\u1ee7a nh\u1eefng c\u00f4ng ty truy\u1ec1n th\u00f4ng l\u1edbn c\u0169ng \u0111ang th\u1ed1ng l\u0129nh YouTube<\/strong><\/h2>\n\n\n\n<p>C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o v\u1eabn lu\u00f4n ph\u1ea3i c\u00e2n nh\u1eafc d\u00e8 ch\u1eebng khi mu\u1ed1n qu\u1ea3ng c\u00e1o tr\u00ean YouTube. Do ch\u1ea5t l\u01b0\u1ee3ng video kh\u00f4ng \u1ed5n \u0111\u1ecbnh. V\u00e0 thi tho\u1ea3ng trang web n\u00e0y n\u1ea3y sinh ra nh\u1eefng video g\u00e2y tranh c\u00e3i. Nh\u01b0ng Wieser cho r\u1eb1ng c\u00f4ng ty n\u00e0y \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng th\u00e0nh c\u00f4ng nh\u1ea5t \u0111\u1ecbnh trong vi\u1ec7c thu h\u00fat c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p>N\u1ebfu \u0111\u1ec3 \u00fd th\u00ec c\u00f3 \u0111\u1ebfn 74 c\u00f4ng ty truy\u1ec1n th\u00f4ng l\u1edbn nh\u1ea5t v\u00e0 s\u1ed1 view trong c\u00e1c video c\u1ee7a h\u1ecd \u0111\u00e3 chi\u1ebfm kho\u1ea3ng m\u1ed9t n\u1eeda s\u1ed1 view tr\u00ean YouTube. Trong s\u1ed1 c\u00f4ng ty \u0111\u00f3, nh\u1eefng video \u0111\u01b0\u1ee3c xem nhi\u1ec1u nh\u1ea5t thu\u1ed9c v\u1ec1 Universal Music Group, Warner Music v\u00e0 Vevo. Nh\u1eefng video c\u1ee7a h\u1ecd chi\u1ebfm kho\u1ea3ng 3% t\u1ed5ng s\u1ed1 view tr\u00ean YouTube m\u1ed7i th\u00e1ng. Nh\u1eefng \u0111i\u1ec1u n\u00e0y s\u1ebd g\u00f3p ph\u1ea7n thu h\u00fat c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ebfn v\u1edbi c\u00f4ng ty.<\/p>\n\n\n\n<p>&#8220;V\u1edbi quy m\u00f4 c\u1ee7a YouTube v\u00e0 m\u1ee9c \u0111\u1ed9 t\u1eadp trung cao c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n l\u1edbn. Nh\u1eefng b\u00ean c\u00f3 kh\u1ea3 n\u0103ng \u0111\u0103ng n\u1ed9i dung chuy\u00ean nghi\u1ec7p s\u1ebd \u0111em l\u1ea1i l\u1ee3i \u00edch cho YouTube. \u0110\u1eb7c bi\u1ec7t trong n\u1ed7 l\u1ef1c thay th\u1ebf ti vi truy\u1ec1n th\u1ed1ng cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o trong n\u01b0\u1edbc,&#8221; Wieser ph\u00e1t bi\u1ec3u.<\/p>\n\n\n\n<p>T\u00f3m l\u1ea1i, \u0111\u1ec3 ch\u1ed1ng l\u1ea1i cu\u1ed9c c\u1ea1nh tranh c\u1ee7a <a href=\"https:\/\/adsplus.vn\/dich-vu-quang-cao-facebook\/\"><strong>Facebook<\/strong><\/a>, YouTube \u0111\u00e3 \u0111ang v\u00e0 s\u1ebd ph\u00e1t tri\u1ec3n ra m\u1ed9t t\u00ednh n\u0103ng m\u1edbi, t\u1ea5t c\u1ea3 \u0111\u1ec1u nh\u1eb1m v\u00e0o nh\u1eefng m\u1ee5c \u0111\u00edch ch\u00ednh kh\u1eb3ng \u0111\u1ecbnh v\u1ecb tr\u00ed c\u0169ng nh\u01b0 \u0111\u1ee7 \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i hi\u1ec7n nay.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/adsplus.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> <em>Google.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>YouTube c\u1ee7a Google hi\u1ec7n l\u00e0 d\u1ecbch v\u1ee5 chia s\u1ebb video l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi. Tuy nhi\u00ean n\u1ec1n t\u1ea3ng v\u1eabn \u0111ang t\u00ecm c\u00e1ch gi\u1eef ch\u00e2n nh\u1eefng ng\u00f4i sao c\u1ee7a m\u00ecnh. V\u00e0 \u0111\u1ed3ng th\u1eddi t\u00ecm m\u1ecdi c\u00e1ch \u0111\u1ec3 ch\u1ed1ng tr\u1ea3 l\u1ea1i s\u1ef1 ph\u00e1t tri\u1ec3n ng\u00e0y c\u00e0ng l\u1edbn c\u1ee7a \u0111\u1ed1i th\u1ee7 Facebook. Theo Brian Wieser &#8211; m\u1ed9t nh\u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1337,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[87,48],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Youtube l\u00e0 v\u0169 kh\u00ed c\u1ee7a Google nh\u1eb1m ch\u1ed1ng l\u1ea1i Facebook<\/title>\n<meta name=\"description\" content=\"Youtube ch\u00ednh l\u00e0 v\u0169 kh\u00ed m\u00e0 Google d\u00e0nh \u0111\u1ec3 ch\u1ed1ng l\u1ea1i Facebook trong m\u1ed9t cu\u1ed9c chi\u1ebfn g\u1ea7n \u0111\u00e2y \u0111\u1ec3 gi\u00e0nh l\u1ea5y s\u1ef1 quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng v\u00e0 \u0111\u1ed3ng ti\u1ec1n\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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