{"id":13451,"date":"2019-09-03T15:20:53","date_gmt":"2019-09-03T15:20:53","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=13451"},"modified":"2019-09-03T15:21:57","modified_gmt":"2019-09-03T15:21:57","slug":"sme-la-gi-cac-phuong-phap-tiep-thi-sme-trong-thoi-dai-4-0","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/sme-la-gi-cac-phuong-phap-tiep-thi-sme-trong-thoi-dai-4-0","title":{"rendered":"SME l\u00e0 g\u00ec? C\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb SME trong th\u1eddi \u0111\u1ea1i 4.0"},"content":{"rendered":"

SME l\u00e0 kh\u00e1i ni\u1ec7m \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn nhi\u1ec1u trong m\u1ed9t v\u00e0i n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y. C\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a Internet v\u00e0 c\u00f4ng ngh\u1ec7 4.0, SME ng\u00e0y c\u00e0ng kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c vai tr\u00f2 c\u1ee7a m\u00ecnh trong vi\u1ec7c t\u0103ng tr\u01b0\u1edfng kinh t\u1ebf qu\u1ed1c gia v\u00e0 x\u00e3 h\u1ed9i. V\u1eady SME l\u00e0 g\u00ec? C\u00e1c th\u1ee7 thu\u1eadt ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 hi\u1ec7u qu\u1ea3 d\u00e0nh cho SME.<\/span><\/p>\n

\"sme<\/span><\/p>\n

SME l\u00e0 g\u00ec? C\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb SME trong th\u1eddi \u0111\u1ea1i 4.0<\/span><\/em><\/span><\/p>\n

SME l\u00e0 g\u00ec?<\/b><\/span><\/h2>\n

SME – Small and Medium Enterprise, \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf. Hi\u1ec7n nay, SME chi\u1ebfm t\u1edbi 90% t\u1ed5ng s\u1ed1 c\u00e1c doanh nghi\u1ec7p tr\u00ean th\u1ebf gi\u1edbi v\u00e0 g\u00f3p ph\u1ea7n kh\u00f4ng nh\u1ecf t\u1ea1o n\u00ean 50% s\u1ed1 l\u01b0\u1ee3ng vi\u1ec7c l\u00e0m cho ng\u01b0\u1eddi lao \u0111\u1ed9ng. T\u1ea1i Vi\u1ec7t Nam, SME c\u0169ng \u0111ang c\u00f3 d\u1ea5u hi\u1ec7u gia t\u0103ng nh\u1edd s\u1ee9c h\u00fat th\u1ecb tr\u01b0\u1eddng c\u00e1c ch\u00ednh s\u00e1ch m\u1edf r\u1ed9ng c\u1ee7a ch\u00ednh ph\u1ee7.<\/span><\/p>\n

C\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf ch\u00ednh l\u00e0 ngu\u1ed3n nh\u00e2n l\u1ef1c, c\u1ea1nh tranh nh\u1eb1m mang l\u1ea1i s\u1ef1 n\u0103ng \u0111\u1ed9ng, \u0111\u1ed5i m\u1edbi cho kinh t\u1ebf qu\u1ed1c gia. Lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p n\u00e0y k\u00edch th\u00edch tinh th\u1ea7n kinh doanh v\u00e0 c\u00f3 s\u1ed1 l\u01b0\u1ee3ng nhi\u1ec1u h\u01a1n c\u1ea3 nh\u1eefng c\u00f4ng ty c\u00f3 quy m\u00f4 l\u1edbn. \u0110\u1ed3ng th\u1eddi SME c\u0169ng \u0111\u00f3ng g\u00f3p v\u00e0o vi\u1ec7c ph\u00e2n ph\u1ed1i thu nh\u1eadp \u0111\u01b0\u1ee3c t\u1ed1t h\u01a1n cho ng\u01b0\u1eddi lao \u0111\u1ed9ng.<\/span><\/p>\n

C\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf l\u00e0 nh\u1eefng c\u00f4ng ty \u0111\u1ed9c l\u1eadp, th\u01b0\u1eddng l\u00e0 nh\u1eefng c\u00f4ng ty t\u01b0 nh\u00e2n c\u00f3 s\u1eed d\u1ee5ng m\u1ed9t l\u01b0\u1ee3ng nh\u1ecf nh\u00e2n vi\u00ean. Con s\u1ed1 n\u00e0y th\u01b0\u1eddng c\u00f3 s\u1ef1 kh\u00e1c nhau gi\u1eefa c\u00e1c qu\u1ed1c gia. Trung b\u00ecnh c\u1ee7a m\u1ed9t doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf l\u00e0 250 nh\u00e2n vi\u00ean t\u00ednh t\u1ea1i Li\u00ean minh Ch\u00e2u \u00c2u. C\u00f2n \u1edf Hoa K\u1ef3 th\u00ec con s\u1ed1 n\u00e0y l\u00e0 \u00edt h\u01a1n 500 nh\u00e2n vi\u00ean v\u00e0 m\u1ed9t s\u1ed1 qu\u1ed1c gia kh\u00e1c trong kho\u1ea3ng 200 nh\u00e2n vi\u00ean.<\/span><\/p>\n

Xem th\u00eam: Kh\u00e1m ph\u00e1 to\u00e0n b\u1ed9 kh\u00e1i ni\u1ec7m MOU l\u00e0 g\u00ec trong kinh doanh hi\u1ec7n nay<\/span><\/a><\/span><\/strong><\/em><\/span><\/p>\n

C\u00e1c th\u1ee7 thu\u1eadt ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 hi\u1ec7u qu\u1ea3 d\u00e0nh cho SME<\/b><\/span><\/h2>\n

K\u1ef9 thu\u1eadt s\u1ed1 \u0111\u01b0\u1ee3c xem l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap cho SME \u0111\u1ea9y m\u1ea1nh \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh \u0111\u1ebfn v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Tuy nhi\u00ean, c\u00e1c doanh nghi\u1ec7p c\u1ea7n s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd v\u00e0 \u0111\u00fang \u0111\u1eafn; b\u1edfi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd r\u1ea5t d\u1ec5 b\u1ecb ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e3ng qu\u00ean; \u0111\u1eb7c bi\u1ec7t l\u00e0 khi ch\u01b0a c\u00f3 m\u1ed9t ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u1eafc trong t\u00e2m tr\u00ed c\u1ee7a h\u1ecd. C\u00e1c th\u1ee7 thu\u1eadt ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 d\u01b0\u1edbi \u0111\u00e2y s\u1ebd l\u00e0 nh\u1eefng c\u00f4ng c\u1ee5 m\u00e0 b\u1ea1n c\u1ea7n c\u00e2n nh\u1eafc \u0111\u1ec3 ph\u00e1t tri\u1ec3n cho SME c\u1ee7a m\u00ecnh.<\/span><\/p>\n

K\u1ebft h\u1ee3p c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1<\/b><\/span><\/h3>\n

Ng\u00e0y nay, v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a nhi\u1ec1u n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7; kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f2n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean vi\u1ec7c xem qu\u1ea3ng c\u00e1o \u1edf m\u1ed9t k\u00eanh online nh\u1ea5t \u0111\u1ecbnh n\u1eefa. Do \u0111\u00f3 m\u00e0 doanh nghi\u1ec7p c\u0169ng c\u1ea7n ph\u1ea3i thay \u0111\u1ed5i t\u01b0 duy qu\u1ea3ng c\u00e1o \u0111\u1ec3 c\u00f3 th\u1ec3 b\u1eaft k\u1ecbp h\u00e0nh tr\u00ecnh mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng; t\u1eeb \u0111\u00f3 d\u1eabn \u0111\u1ebfn vi\u1ec7c t\u0103ng chuy\u1ec3n \u0111\u1ed5i th\u00e0nh c\u00f4ng.<\/span><\/p>\n

Nh\u1eefng c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 vai tr\u00f2 r\u1ea5t quan tr\u1ecdng trong quy tr\u00ecnh kinh doanh c\u1ee7a doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf. \u0110\u1ed3ng th\u1eddi, ch\u00fang c\u00f2n c\u00f3 vai tr\u00f2 t\u00e1c \u0111\u1ed9ng l\u00ean nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n

\"sme<\/span><\/p>\n

SME l\u00e0 g\u00ec? C\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb SME trong th\u1eddi \u0111\u1ea1i 4.0<\/span><\/em><\/span><\/p>\n

Moment marketing<\/b><\/span><\/h3>\n

Moment Marketing (ti\u1ebfp th\u1ecb th\u1eddi \u0111i\u1ec3m) l\u00e0 h\u00ecnh th\u1ee9c marketing \u0111\u01b0\u1ee3c t\u1eadn d\u1ee5ng b\u1edfi nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u nh\u1eb1m m\u1ee5c \u0111\u00edch t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p b\u1eb1ng c\u00e1ch \u0111\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ed9t s\u1ef1 ki\u1ec7n th\u1ef1c t\u1ebf v\u1eeba di\u1ec5n ra.<\/span><\/p>\n

Moment Marketing c\u00f2n \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c t\u1ea1o ra c\u00e1c k\u1ebft n\u1ed1i c\u00f3 li\u00ean quan v\u00e0 nh\u1ea5t qu\u00e1n gi\u1eefa c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n ngo\u1ea1i tuy\u1ebfn v\u00e0 tr\u1ef1c tuy\u1ebfn trong th\u1eddi gian th\u1ef1c. Ch\u00eca kh\u00f3a \u0111\u1ec3 th\u1ef1c s\u1ef1 c\u00f3 m\u1eb7t \u0111\u00fang khi kh\u00e1ch h\u00e0ng ph\u1ea3n \u1ee9ng v\u1edbi qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh l\u00e0 kh\u1ea3 n\u0103ng li\u00ean k\u1ebft ph\u01b0\u01a1ng ti\u1ec7n ngo\u1ea1i tuy\u1ebfn v\u1edbi m\u1ee5c \u0111\u00edch t\u00ecm ki\u1ebfm. Khi kh\u00e1ch h\u00e0ng ti\u1ebfp c\u1eadn v\u1edbi \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh ho\u1eb7c m\u00e1y t\u00ednh x\u00e1ch tay c\u1ee7a h\u1ecd \u0111\u1ec3 th\u1ef1c hi\u1ec7n qu\u00e1 tr\u00ecnh t\u00ecm ki\u1ebfm; th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ph\u1ea3i c\u00f3 m\u1eb7t v\u1edbi th\u00f4ng \u0111i\u1ec7p ch\u00ednh x\u00e1c t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u1ecf.<\/span><\/p>\n

Influencer marketing<\/b><\/span><\/h3>\n

Ti\u1ebfp th\u1ecb Influencer \u0111\u01b0\u1ee3c xem l\u00e0 xu h\u01b0\u1edbng \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u00e3n h\u00e0ng \u01b0u ti\u00ean l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u hi\u1ec7n nay b\u1edfi hi\u1ec7u qu\u1ea3 mang l\u1ea1i c\u1ef1c k\u1ef3 cao. S\u1ef1 ch\u1ee9ng th\u1ef1c t\u1eeb nh\u1eefng ng\u01b0\u1eddi c\u00f3 s\u1ee9c quan tr\u1ecdng ng\u00e0y c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng. Doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh nh\u1eefng ng\u01b0\u1eddi c\u00f3 s\u1ed1 l\u01b0\u1ee3ng theo d\u00f5i l\u1edbn c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a c\u1ea3 b\u1ea1n l\u1eabn Influencer. Sau \u0111\u00f3 l\u00e0 t\u1eadp trung n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb nh\u1edd v\u00e0o nh\u1eefng ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng truy\u1ec1n t\u1ea3i n\u1ed9i dung c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

Video marketing<\/b><\/span><\/h3>\n

Xu h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng tr\u1ef1c tuy\u1ebfn s\u1eed d\u1ee5ng Youtube v\u00e0 video ng\u00e0y c\u00e0ng gia t\u0103ng tr\u00ean to\u00e0n c\u1ea7u m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf; vi\u1ec7c s\u1ea3n xu\u1ea5t phim \u0111\u01a1n gi\u1ea3n tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n v\u1edbi vi\u1ec7c \u0111\u0103ng t\u1ea3i qu\u1ea3ng c\u00e1o l\u00ean m\u1ea1ng x\u00e3 h\u1ed9i Youtube v\u00e0 nh\u1eafm \u0111\u1ebfn m\u1ee5c ti\u00eau kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/p>\n

C\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf c\u1ea7n bi\u1ebfn video ti\u1ebfp th\u1ecb c\u1ee7a doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf l\u00e0 t\u1ea1o ra n\u1ed9i dung m\u00e0 m\u1ecdi ng\u01b0\u1eddi th\u1ef1c s\u1ef1 mu\u1ed1n chia s\u1ebb. H\u00e3y bi\u1ebfn video ti\u1ebfp th\u1ecb tr\u1edf th\u00e0nh m\u1ed9t c\u00e2u chuy\u1ec7n s\u1ebb chia \u0111\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi ch\u1ee9 kh\u00f4ng ph\u1ea3i \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t video gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m gi\u00fap doanh nghi\u1ec7p t\u0103ng doanh thu. Doanh nghi\u1ec7p c\u1ea7n t\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb cung c\u1ea5p cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\n

\"sme<\/span><\/p>\n

SME l\u00e0 g\u00ec? C\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb SME trong th\u1eddi \u0111\u1ea1i 4.0<\/span><\/em><\/span><\/p>\n

Ng\u1eafn g\u1ecdn v\u00e0 ch\u00ednh x\u00e1c \u0111\u00f3 l\u00e0 nh\u1eefng g\u00ec m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang c\u1ea7n \u1edf m\u1ed9t qu\u1ea3ng c\u00e1o t\u1eeb c\u00e1c nh\u00e3n h\u00e0ng. H\u00e3y th\u1eed g\u00e2y t\u00f2 m\u00f2 kh\u00e1n gi\u1ea3 b\u1eb1ng c\u00e1ch \u0111\u1eb7t c\u00e2u h\u1ecfi v\u00e0 s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o xem tr\u01b0\u1edbc \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd ngay l\u1eadp t\u1ee9c. Video c\u1ee7a b\u1ea1n ph\u1ea3i truy\u1ec1n \u0111\u1ea1t \u0111\u01b0\u1ee3c ngay gi\u00e1 tr\u1ecb t\u1eeb ban \u0111\u1ea7u.<\/span><\/p>\n

C\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 qu\u1ea3ng b\u00e1 SME, v\u1edbi s\u1ef1 k\u1ebft h\u1ee3p \u0111\u00fang \u0111\u1eafn c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1, b\u1ea1n c\u00f3 th\u1ec3 v\u1eeba x\u00e1c \u0111\u1ecbnh v\u00e0 t\u1eadp trung v\u00e0o nh\u1eefng chi\u1ebfn thu\u1eadt ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 nh\u1ea5t cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf c\u1ee7a m\u00ecnh.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

SME l\u00e0 kh\u00e1i ni\u1ec7m \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn nhi\u1ec1u trong m\u1ed9t v\u00e0i n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y. C\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a Internet v\u00e0 c\u00f4ng ngh\u1ec7 4.0, SME ng\u00e0y c\u00e0ng kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c vai tr\u00f2 c\u1ee7a m\u00ecnh trong vi\u1ec7c t\u0103ng tr\u01b0\u1edfng kinh t\u1ebf qu\u1ed1c gia v\u00e0 x\u00e3 h\u1ed9i. V\u1eady SME l\u00e0 g\u00ec? C\u00e1c th\u1ee7 thu\u1eadt ti\u1ebfp […]<\/p>\n","protected":false},"author":1,"featured_media":13452,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[57,55],"tags":[],"yoast_head":"\nSME l\u00e0 g\u00ec? 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