{"id":13475,"date":"2019-09-09T16:19:22","date_gmt":"2019-09-09T16:19:22","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=13475"},"modified":"2023-05-15T14:22:37","modified_gmt":"2023-05-15T07:22:37","slug":"ma-tran-bcg-la-gi-cac-chien-luoc-ap-dung-cua-ma-tran-bcg","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/ma-tran-bcg-la-gi-cac-chien-luoc-ap-dung-cua-ma-tran-bcg","title":{"rendered":"Ma tr\u1eadn BCG l\u00e0 g\u00ec? C\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u00e1p d\u1ee5ng c\u1ee7a ma tr\u1eadn BCG"},"content":{"rendered":"\n<p>Ma tr\u1eadn BCG l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p h\u1eefu \u00edch gi\u00fap doanh nghi\u1ec7p nh\u1eadn di\u1ec7n nh\u1eefng c\u01a1 h\u1ed9i \u0111ang c\u00f3, \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf c\u1ea1nh tranh v\u00e0 ti\u1ec1m l\u1ef1c ph\u00e1t tri\u1ec3n cho c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m. BCG c\u00f2n \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi nh\u1eefng c\u00e1i t\u00ean n\u1ed5i ti\u1ebfng kh\u00e1c nh\u01b0 BCG matrix, Boston Box, B.C.G. analysis hay Boston Matrix.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"700\" height=\"430\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/09\/ma-tran-bcg-la-gi-cac-chien-luoc-ap-dung-cua-ma-tran-bcg-02.jpg\" alt=\"ma tr\u1eadn bcg 02\" class=\"wp-image-13478\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/09\/ma-tran-bcg-la-gi-cac-chien-luoc-ap-dung-cua-ma-tran-bcg-02.jpg 700w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/09\/ma-tran-bcg-la-gi-cac-chien-luoc-ap-dung-cua-ma-tran-bcg-02-300x184.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/09\/ma-tran-bcg-la-gi-cac-chien-luoc-ap-dung-cua-ma-tran-bcg-02-356x220.jpg 356w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/09\/ma-tran-bcg-la-gi-cac-chien-luoc-ap-dung-cua-ma-tran-bcg-02-610x375.jpg 610w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\">Ma tr\u1eadn BCG l\u00e0 g\u00ec? C\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u00e1p d\u1ee5ng c\u1ee7a ma tr\u1eadn BCG<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ma tr\u1eadn BCG l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p>BCG l\u00e0 ma tr\u1eadn trong m\u1ed1i quan h\u1ec7 gi\u1eefa t\u0103ng tr\u01b0\u1edfng v\u00e0 th\u1ecb ph\u1ea7; \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng nh\u1eb1m \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng th\u1ecb ph\u1ea7n cho doanh nghi\u1ec7p b\u1eb1ng c\u00e1ch \u0111\u01b0a c\u00e1c danh m\u1ee5c s\u1ea3n ph\u1ea9m v\u00e0o 4 nh\u00f3m c\u1ee5 th\u1ec3. T\u1ea1i \u0111\u00f3 s\u1ebd gi\u00fap x\u00e1c \u0111\u1ecbnh s\u1ea3n ph\u1ea9m \u0111\u00f3 c\u00f3 n\u00ean \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0; duy tr\u00ec hay lo\u1ea1i b\u1ecf hay kh\u00f4ng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Xem th\u00eam: <\/strong><\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/adsplus.vn\/blog\/posm-la-gi-tong-hop-cac-vat-pham-posm-tiem-nang-cho-doanh-nghiep\/\">POSM l\u00e0 g\u00ec? T\u1ed5ng h\u1ee3p c\u00e1c v\u1eadt ph\u1ea9m POSM ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u00e1c th\u00e0nh ph\u1ea7n trong ma tr\u1eadn BCG l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p>C\u00e1c th\u00e0nh ph\u1ea7n trong ma tr\u1eadn BCG \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh d\u1ef1a v\u00e0o t\u1ed1c \u0111\u1ed9 th\u1ecb ph\u1ea7n t\u0103ng k\u1ef3 v\u1ecdng \u0111\u1ed1i v\u1edbi m\u1ed7i s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 trong danh m\u1ee5c. M\u1ed7i SBU s\u1ebd th\u1ec3 hi\u1ec7n cho m\u1ed7i nh\u00f3m danh m\u1ee5c s\u1ea3n ph\u1ea9m \u0111\u00f3, bao g\u1ed3m:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>SBU d\u1ea5u ch\u1ea5m h\u1ecfi<\/strong><\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 nh\u1eefng SBU c\u00f3 \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf c\u1ea1nh tranh v\u00e0 th\u1ecb ph\u1ea7n \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 t\u01b0\u01a1ng \u0111\u1ed1i th\u1ea5p. Tuy nhi\u00ean ch\u00fang l\u1ea1i l\u00e0 nh\u1eefng ng\u00e0nh c\u00f3 t\u0103ng tr\u01b0\u1edfng cao v\u00e0 r\u1ea5t tri\u1ec3n v\u1ecdng trong l\u1ee3i nhu\u1eadn v\u00e0 s\u1ef1 t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n. SBU n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u00e0nh SBU ng\u00f4i sao n\u1ebfu \u0111\u01b0\u1ee3c ch\u00fa \u00fd nu\u00f4i d\u01b0\u1ee1ng v\u00ec ch\u00fang c\u1ea7n s\u1ed1 l\u01b0\u1ee3ng v\u1ed1n \u0111\u1ea7u t\u01b0 l\u1edbn v\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 \u0111\u00fang th\u1ef1c ch\u1ea5t ti\u1ec1m n\u0103ng \u0111\u1ec3 c\u00f3 k\u1ebf ho\u1ea1ch \u0111\u1ea7u t\u01b0 \u0111\u00fang l\u00fac.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>SBU ng\u00f4i sao<\/strong><\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 m\u1ea3ng c\u00f3 th\u1ecb ph\u1ea7n kinh t\u1ebf t\u01b0\u01a1ng \u0111\u1ed1i l\u1edbn v\u1edbi nh\u1eefng ng\u00e0nh t\u0103ng tr\u01b0\u1edfng cao. Nh\u1eefng SBU n\u00e0y c\u00f3 \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh r\u1ea5t cao v\u00e0 c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i \u0111\u1ec3 ph\u00e1t tri\u1ec3n. Ch\u00fang c\u00f3 nh\u1eefng ti\u1ec1m n\u0103ng v\u00f4 c\u00f9ng to l\u1edbn v\u1ec1 s\u1ef1 sinh l\u1ee3i v\u00e0 t\u1ef1 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u00e1c nhu c\u1ea7u v\u1ec1 v\u1ed1n. Tuy nhi\u00ean trong khi \u0111ang h\u00ecnh th\u00e0nh SBu n\u00e0y th\u00ec c\u0169ng c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng v\u1ed1n \u0111\u1ea7u t\u01b0 l\u1edbn \u0111\u1ec3 gi\u1eef v\u1eefng v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"700\" height=\"430\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/09\/ma-tran-bcg-la-gi-cac-chien-luoc-ap-dung-cua-ma-tran-bcg-01.jpg\" alt=\"ma tr\u1eadn bcg 01\" class=\"wp-image-13477\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/09\/ma-tran-bcg-la-gi-cac-chien-luoc-ap-dung-cua-ma-tran-bcg-01.jpg 700w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/09\/ma-tran-bcg-la-gi-cac-chien-luoc-ap-dung-cua-ma-tran-bcg-01-300x184.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/09\/ma-tran-bcg-la-gi-cac-chien-luoc-ap-dung-cua-ma-tran-bcg-01-356x220.jpg 356w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/09\/ma-tran-bcg-la-gi-cac-chien-luoc-ap-dung-cua-ma-tran-bcg-01-610x375.jpg 610w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\">Ma tr\u1eadn BCG l\u00e0 g\u00ec? C\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u00e1p d\u1ee5ng c\u1ee7a ma tr\u1eadn BCG<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>SBU con b\u00f2 s\u1eefa<\/strong><\/h3>\n\n\n\n<p>SBU n\u00e0y l\u00e0 nh\u1eefng ng\u00e0nh c\u00f3 t\u0103ng tr\u01b0\u1edfng th\u1ea5p khi tr\u01b0\u1edfng th\u00e0nh; ch\u00fang c\u00f3 th\u1ecb ph\u1ea7n cao v\u00e0 c\u00f3 v\u1ecb th\u1ebf c\u1ea1nh tranh m\u1ea1nh. Th\u1ebf m\u1ea1nh n\u00e0y xu\u1ea5t ph\u00e1t t\u1eeb chi ph\u00ed v\u00ec \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i th\u1ebf nh\u1edd v\u00e0o quy m\u00f4 c\u1ee7a \u0111\u01b0\u1eddng cong kinh nghi\u1ec7m. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c duy tr\u00ec \u0111\u01b0\u1ee3c kh\u1ea3 n\u0103ng sinh l\u1ee3i cao nh\u01b0ng ch\u00fang l\u1ea1i kh\u00f4ng c\u00f3 qu\u00e1 nhi\u1ec1u l\u00e0 c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n v\u00e0 t\u1ed1c \u0111\u1ed9 c\u1ee7a s\u1ef1 t\u0103ng tr\u01b0\u1edfng ng\u00e0nh r\u1ea5t th\u1ea5p. V\u00ec v\u1eady nhu c\u1ea7u v\u1ec1 v\u1ed1n \u0111\u1ea7u t\u01b0 kh\u00f4ng qu\u00e1 l\u1edbn v\u00e0 v\u1eabn \u0111\u01b0\u1ee3c xem l\u00e0 ngu\u1ed3n l\u1ee3i nhu\u1eadn r\u1ed9ng r\u00e3i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>SBU con ch\u00f3<\/strong><\/h3>\n\n\n\n<p>Ch\u00fang \u1edf v\u1ecb tr\u00ed c\u1ea1nh tranh r\u1ea5t y\u1ebfu v\u00e0 b\u1ecb \u0111\u00e1nh gi\u00e1 c\u00f3 v\u1ecb tr\u00ed r\u1ea5t th\u1ea5p. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh t\u0103ng tr\u01b0\u1edfng ch\u1eadm. SBU n\u00e0y c\u00f3 tri\u1ec3n v\u1ecdng r\u1ea5t th\u1ea5p v\u00ec ch\u00fang \u0111\u00f2i h\u1ecfi l\u01b0\u1ee3ng \u0111\u1ea7u t\u01b0 l\u1edbn; nh\u01b0ng ch\u1ec9 v\u1edbi m\u1ee5c \u0111\u00edch m\u1ee5c \u0111\u00edch duy tr\u00ec m\u1ed9t ph\u1ea7n th\u1ecb ph\u1ea7n r\u1ea5t th\u1ea5p; ch\u00fang c\u00f3 r\u1ea5t \u00edt c\u01a1 h\u1ed9i \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 t\u0103ng tr\u01b0\u1edfng.<\/p>\n\n\n\n<p>M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c <a href=\"https:\/\/adsplus.vn\/giai-phap-search-remarketing\/\"><strong>marketing<\/strong><\/a> ph\u1ea3i \u0111\u1ea3m b\u1ea3o t\u0103ng c\u01b0\u1eddng ho\u1eb7c duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng h\u1ed7 tr\u1ee3 cho c\u00e1c s\u1ea3n ph\u1ea9m ng\u00f4i sao v\u00e0 d\u1ea5u ch\u1ea5m h\u1ecfi. Tuy nhi\u00ean c\u1ea7n gi\u1ea3m b\u1edbt \u0111\u1ea7u t\u01b0 v\u00e0o b\u00f2 s\u1eefa v\u00e0 b\u1ecf qua ho\u1eb7c k\u1ebft th\u00fac th\u00fac t\u1ea5t c\u1ea3 nh\u1eefng s\u1ea3n ph\u1ea9m con ch\u00f3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u00e1p d\u1ee5ng c\u1ee7a ma tr\u1eadn<\/strong><\/h2>\n\n\n\n<ul><li><strong>X\u00e2y d\u1ef1ng &#8211;&nbsp; Build.<\/strong> Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u00e1p d\u1ee5ng cho d\u1ea5u ch\u1ea5m h\u1ecfi. Doanh nghi\u1ec7p c\u1ea7n \u0111\u01b0\u1ee3c c\u1ee7ng c\u1ed1 SBU b\u1eb1ng c\u00e1ch \u0111\u1ea7u t\u01b0 v\u00e0 t\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u1ecb ph\u1ea7n. Ph\u1ea3i hy sinh l\u1ee3i nhu\u1eadn tr\u01b0\u1edbc m\u1eaft \u0111\u1ec3 nh\u1eafm m\u1eaft m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n khi \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y.<\/li><li><strong>Chi\u1ebfn l\u01b0\u1ee3c gi\u1eef &#8211; Hold.<\/strong> \u00c1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y cho b\u00f2 s\u1eefa v\u1edbi m\u1ee5c \u0111\u00edch t\u1ed1i \u0111a h\u00f3a kh\u1ea3 n\u0103ng s\u1ea3n sinh l\u1ee3i nhu\u1eadn v\u00e0 ti\u1ec1n b\u1ea1c.<\/li><li><strong>T\u1eeb b\u1ecf &#8211; Divest.<\/strong> Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y t\u1eeb b\u1ecf m\u1ed9t b\u1ed9 ph\u1eadn kinh doanh ho\u1eb7c nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00f4ng mang l\u1ea1i l\u1ee3i nhu\u1eadn b\u1eb1ng c\u00e1ch c\u1eaft gi\u1ea3m chi ph\u00ed. \u0110\u1ed3ng th\u1eddi t\u0103ng gi\u00e1 m\u1eb7c d\u00f9 n\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u1ee5c ti\u00eau kinh doanh d\u00e0i cho doanh nghi\u1ec7p. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi nhi\u1ec1u s\u1ea3n ph\u1ea9m c\u1ee7a d\u1ea5u ch\u1ea5m h\u1ecfi nh\u01b0ng ch\u1eafc ch\u1eafn kh\u00f4ng tr\u1edf th\u00e0nh ng\u00f4i sao v\u00e0 cho ra s\u1ea3n ph\u1ea9m trong ph\u1ea7n con ch\u00f3.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u01afu \u0111i\u1ec3m c\u1ee7a Ma tr\u1eadn BCG<\/strong><\/h2>\n\n\n\n<p>Ma tr\u1eadn BCG t\u1eadp trung v\u1ec1 ph\u00e2n t\u00edch nh\u1eefng nhu c\u1ea7u v\u1ec1 v\u1ed1n \u0111\u1ea7u t\u01b0 \u1edf c\u00e1c SBU kh\u00e1c nhau. \u0110\u00e2y ch\u00ednh l\u00e0 nh\u1eefng c\u00e1ch th\u1ee9c s\u1eed d\u1ee5ng t\u1ed1t ngu\u1ed3n t\u00e0i ch\u00ednh; v\u1ed1n \u0111\u1ea7u t\u01b0 nh\u1eb1m t\u1ed1i \u0111a h\u00f3a c\u1ea5u tr\u00fac kinh doanh c\u1ee7a doanh nghi\u1ec7p. Bi\u1ebft \u0111\u01b0\u1ee3c r\u1eb1ng ph\u1ea3i t\u1eeb b\u1ecf ho\u1eb7c ti\u1ebfp nh\u1eadn m\u1ed9t SBU; x\u00e2y d\u1ef1ng c\u1ea5u tr\u00fac kinh doanh c\u00e2n b\u1eb1ng v\u00e0 t\u1ed1i \u01b0u.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"700\" height=\"430\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/09\/ma-tran-bcg-la-gi-cac-chien-luoc-ap-dung-cua-ma-tran-bcg.jpg\" alt=\"ma tr\u1eadn bcg\" class=\"wp-image-13476\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/09\/ma-tran-bcg-la-gi-cac-chien-luoc-ap-dung-cua-ma-tran-bcg.jpg 700w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/09\/ma-tran-bcg-la-gi-cac-chien-luoc-ap-dung-cua-ma-tran-bcg-300x184.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/09\/ma-tran-bcg-la-gi-cac-chien-luoc-ap-dung-cua-ma-tran-bcg-356x220.jpg 356w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/09\/ma-tran-bcg-la-gi-cac-chien-luoc-ap-dung-cua-ma-tran-bcg-610x375.jpg 610w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\">Ma tr\u1eadn BCG l\u00e0 g\u00ec? C\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u00e1p d\u1ee5ng c\u1ee7a ma tr\u1eadn BCG<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a Ma tr\u1eadn BCG<\/strong><\/h2>\n\n\n\n<p>Ph\u01b0\u01a1ng ph\u00e1p BCG c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u1ea7y \u0111\u1ee7 n\u00ean c\u00f3 th\u1ec3 x\u1ebfp lo\u1ea1i kh\u00f4ng \u0111\u00fang v\u1ec1 c\u00e1c SBU. \u0110\u1ed3ng th\u1eddi BCG qu\u00e1 \u0111\u01a1n gi\u1ea3n n\u00ean c\u00f3 th\u1ec3 ch\u01b0a \u0111\u00e1nh gi\u00e1 \u0111\u1ea7y \u0111\u1ec3 v\u1ec1 m\u1ed1i quan h\u1ec7 gi\u1eefa th\u1ecb ph\u1ea7n v\u00e0 c\u00e1c chi ph\u00ed.<\/p>\n\n\n\n<p>Ma tr\u1eadn BCG &#8211; Boston l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 nhanh ch\u00f3ng \u0111\u00e1nh gi\u00e1 c\u00e1c l\u1ef1a ch\u1ecdn m\u1edf cho doanh nghi\u1ec7p ho\u1eb7c c\u00e1 nh\u00e2n b\u1ea1n. V\u1edbi ph\u00e2n lo\u1ea1i d\u1ec5 hi\u1ec3u; n\u00f3 gi\u00fap doanh nghi\u1ec7p nh\u00ecn r\u00f5 v\u00e0 nhanh ch\u00f3ng nh\u1eefng ngu\u1ed3n l\u1ef1c m\u00e0 b\u1ea1n doanh nghi\u1ec7p \u0111\u00e3 s\u1edf h\u1eefu.<\/p>\n\n\n\n<p>Ma tr\u1eadn BCG trong <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/kien-thuc\/youtube-marketing\/\"><strong>marketing<\/strong><\/a> v\u00e0 qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c gi\u00fap cho doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh c\u1ea7n ph\u1ea3i t\u1eadp trung ph\u00e1t tri\u1ec3n c\u00e1c ngu\u1ed3n l\u1ef1c v\u00e0o \u0111\u00e2u. Vi\u1ec7c ph\u00e1t tri\u1ec3n nh\u1eefng s\u1ea3n ph\u1ea9m thu\u1ed9c nh\u00f3m ng\u00f4i sao v\u00e0 d\u1ea5u h\u1ecfi&nbsp; s\u1ebd l\u00e0m gia t\u0103ng th\u1ecb ph\u1ea7n nhanh ch\u00f3ng trong m\u1ed9t s\u1ed1 ng\u00e0nh h\u00e0ng. C\u00f2n n\u1ebfu \u0111\u1ea7u t\u01b0 v\u00e0o nh\u1eefng s\u1ea3n ph\u1ea9m thu\u1ed9c nh\u00f3m b\u00f2 s\u1eefa th\u00ec nh\u00e0 qu\u1ea3n l\u00fd doanh nghi\u1ec7p n\u00ean ch\u00fa \u00fd \u0111\u1ebfn vi\u1ec7c l\u00e0m m\u1edbi s\u1ea3n ph\u1ea9m th\u00f4ng qua vi\u1ec7c n\u00e2ng c\u1ea5p v\u00e0 hi\u1ec7n \u0111\u1ea1i h\u00f3a nh\u1eb1m \u0111\u1ea3m b\u1ea3o t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/adsplus.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i setup t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Ma tr\u1eadn BCG l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p h\u1eefu \u00edch gi\u00fap doanh nghi\u1ec7p nh\u1eadn di\u1ec7n nh\u1eefng c\u01a1 h\u1ed9i \u0111ang c\u00f3, \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf c\u1ea1nh tranh v\u00e0 ti\u1ec1m l\u1ef1c ph\u00e1t tri\u1ec3n cho c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m. BCG c\u00f2n \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi nh\u1eefng c\u00e1i t\u00ean n\u1ed5i ti\u1ebfng kh\u00e1c nh\u01b0 BCG matrix, Boston Box, B.C.G. analysis [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13478,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[71],"tags":[533],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ma tr\u1eadn BCG l\u00e0 g\u00ec? C\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u00e1p d\u1ee5ng c\u1ee7a ma tr\u1eadn BCG<\/title>\n<meta name=\"description\" content=\"Ma tr\u1eadn BCG ph\u1ea3n \u00e1nh ti\u1ec1m n\u0103ng c\u1ee7a c\u00e1c nh\u00f3m s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p, c\u0169ng nh\u01b0 v\u1ecb th\u1ebf c\u1ea1nh tranh v\u00e0 ti\u1ec1m l\u1ef1c ph\u00e1t tri\u1ec3n cho c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/ma-tran-bcg-la-gi-cac-chien-luoc-ap-dung-cua-ma-tran-bcg\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ma tr\u1eadn BCG l\u00e0 g\u00ec? C\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u00e1p d\u1ee5ng c\u1ee7a ma tr\u1eadn BCG\" \/>\n<meta property=\"og:description\" content=\"Ma tr\u1eadn BCG ph\u1ea3n \u00e1nh ti\u1ec1m n\u0103ng c\u1ee7a c\u00e1c nh\u00f3m s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p, c\u0169ng nh\u01b0 v\u1ecb th\u1ebf c\u1ea1nh tranh v\u00e0 ti\u1ec1m l\u1ef1c ph\u00e1t tri\u1ec3n cho c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/ma-tran-bcg-la-gi-cac-chien-luoc-ap-dung-cua-ma-tran-bcg\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdsplusVietnam\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-09T16:19:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-15T07:22:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/09\/ma-tran-bcg-la-gi-cac-chien-luoc-ap-dung-cua-ma-tran-bcg-02.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"wdt_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wdt_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsplus.vn\/blog\/ma-tran-bcg-la-gi-cac-chien-luoc-ap-dung-cua-ma-tran-bcg\",\"url\":\"https:\/\/adsplus.vn\/blog\/ma-tran-bcg-la-gi-cac-chien-luoc-ap-dung-cua-ma-tran-bcg\",\"name\":\"Ma tr\u1eadn BCG l\u00e0 g\u00ec? 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