{"id":13775,"date":"2019-12-26T10:28:16","date_gmt":"2019-12-26T10:28:16","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=13775"},"modified":"2020-12-31T00:48:09","modified_gmt":"2020-12-30T17:48:09","slug":"tim-hieu-cach-dat-muc-tieu-marketing-theo-tieu-chi-smart","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/tim-hieu-cach-dat-muc-tieu-marketing-theo-tieu-chi-smart","title":{"rendered":"T\u00ecm hi\u1ec3u c\u00e1ch \u0111\u1eb7t m\u1ee5c ti\u00eau marketing theo ti\u00eau ch\u00ed SMART"},"content":{"rendered":"\n<p><span style=\"font-weight: 400; color: #000000;\">C\u00e1c \u1ee9ng d\u1ee5ng marketing c\u1ee7a doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i ph\u00f9 h\u1ee3p v\u00e0 h\u1ed7 tr\u1ee3 nh\u1eefng m\u1ee5c ti\u00eau kinh doanh chung kh\u00e1c. Theo \u0111\u00f3 c\u00e1c m\u1ee5c ti\u00eau c\u1ea7n ph\u1ea3i \u0111\u00e1nh gi\u00e1, c\u1ee5 th\u1ec3 v\u00e0 th\u1ef1c ti\u1ec5n. C\u00f9ng t\u00ecm hi\u1ec3u v\u1ec1 m\u1ee5c ti\u00eau marketing v\u00e0 c\u00e1ch \u0111\u1eb7t m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c.&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"700\" height=\"430\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/12\/cach-dat-muc-tieu-marketing-theo-tieu-chi-smart.jpg\" alt=\"m\u1ee5c ti\u00eau marketing\" class=\"wp-image-13780\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/12\/cach-dat-muc-tieu-marketing-theo-tieu-chi-smart.jpg 700w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/12\/cach-dat-muc-tieu-marketing-theo-tieu-chi-smart-300x184.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/12\/cach-dat-muc-tieu-marketing-theo-tieu-chi-smart-356x220.jpg 356w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/12\/cach-dat-muc-tieu-marketing-theo-tieu-chi-smart-610x375.jpg 610w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em><span style=\"color: #000000;\">T\u00ecm hi\u1ec3u c\u00e1ch \u0111\u1eb7t m\u1ee5c ti\u00eau marketing theo ti\u00eau ch\u00ed SMART<\/span><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>M\u1ee5c ti\u00eau marketing l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">M\u1ee5c ti\u00eau marketing ch\u00ednh l\u00e0 m\u1ee5c ti\u00eau m\u00e0 doanh nghi\u1ec7p mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. M\u1ee5c ti\u00eau marketing m\u00e0 doanh nghi\u1ec7p \u0111\u1eb7t ra th\u01b0\u1eddng l\u00e0 giai \u0111o\u1ea1n doanh nghi\u1ec7p qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ec1m n\u0103ng c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c trong m\u1ed9t th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">M\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb c\u1ee7a m\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 bao g\u1ed3m nh\u1eadn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, cung c\u1ea5p c\u00e1c th\u00f4ng tin v\u1ec1 t\u00ednh n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 gi\u1ea3m s\u1ee9c \u0111\u1ec1 kh\u00e1ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi mua s\u1ea3n ph\u1ea9m.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">M\u1ee5c ti\u00eau marketing l\u00e0 nh\u1eefng s\u1ed1 li\u1ec7u c\u1ee5 th\u1ec3 v\u1ec1 nh\u1eefng th\u1ee9 m\u00e0 doanh nghi\u1ec7p b\u00e1n v\u00e0 b\u00e1n cho ai. C\u1ee5 th\u1ec3 nh\u01b0:<\/span><\/p>\n\n\n\n<ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000;\">Doanh thu v\u00e0 l\u1ee3i nhu\u1eadn.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000;\">Th\u1ecb tr\u01b0\u1eddng v\u00e0 th\u1ecb ph\u1ea7n.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000;\">Th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>M\u1ed9t s\u1ed1 m\u1ee5c ti\u00eau marketing ph\u1ed5 bi\u1ebfn<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Business Objective \u2013 M\u1ee5c ti\u00eau kinh doanh<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">M\u1ee5c ti\u00eau n\u00e0y c\u1ea7n th\u1ef1c hi\u1ec7n \u0111\u1ec3 gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 c\u00f4ng ty \u0111ang g\u1eb7p ph\u1ea3i nh\u01b0 gi\u1ea3m doanh s\u1ed1, m\u1ea5t th\u1ecb ph\u1ea7n, m\u1ea5y \u0111i\u1ec3m b\u00e1n\u2026 Nh\u1eefng y\u1ebfu t\u1ed1 c\u0103n b\u1ea3n d\u00f9ng \u0111\u1ec3 \u0111\u1eb7t ra m\u1ee5c ti\u00eau kinh doanh v\u00e0 chi ph\u00ed \u0111\u1ea7u t\u01b0 ch\u00ednh l\u00e0:<\/span><\/p>\n\n\n\n<ul><li><span style=\"font-weight: 400; color: #000000;\"><strong>Doanh s\u1ed1:<\/strong> \u0110\u1ea1t \u0111\u01b0\u1ee3c c\u1ea3 doanh s\u1ed1 theo gi\u00e1 tr\u1ecb v\u00e0 s\u1ea3n l\u01b0\u1ee3ng b\u00e1n. <\/span>\u0110<span style=\"font-weight: 400; color: #000000;\">\u1ea3m b\u1ea3o cho qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t lu\u00f4n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n v\u1edbi c\u00f4ng su\u1ea5t t\u1ed1i \u0111a.<\/span><\/li><li><span style=\"font-weight: 400; color: #000000;\"><strong>Th\u1ecb ph\u1ea7n:<\/strong> M\u1ee5c ti\u00eau b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u h\u00e0ng h\u01a1n \u0111\u1ed1i th\u1ee7<\/span>. C<span style=\"font-weight: 400; color: #000000;\">hi\u1ebfm th\u1ecb ph\u1ea7n ng\u00e0nh h\u00e0ng b\u1eb1ng c\u00e1ch t\u0103ng tr\u01b0\u1edfng nhanh h\u01a1n t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng trung b\u00ecnh ng\u00e0nh.\u00a0<\/span><\/li><li><span style=\"font-weight: 400; color: #000000;\"><strong>S\u1ef1 t\u0103ng tr\u01b0\u1edfng:<\/strong> \u0110\u1ea7u t\u01b0 cho s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a to\u00e0n b\u1ed9 ng\u00e0nh h\u00e0ng<\/span>. T<span style=\"font-weight: 400; color: #000000;\">hay v\u00ec ch\u1ec9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m<\/span>. K<span style=\"font-weight: 400; color: #000000;\">\u00edch c\u1ee1 c\u1ee7a th\u1ecb tr\u01b0\u1eddng ph\u1ea3n \u00e1nh nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng c\u0169ng t\u0103ng. <\/span>V<span style=\"font-weight: 400; color: #000000;\">\u00e0 \u0111i\u1ec1u n\u00e0y c\u0169ng ho\u00e0n to\u00e0n c\u00f3 l\u1ee3i cho doanh nghi\u1ec7p.<\/span><\/li><li><span style=\"font-weight: 400; color: #000000;\"><strong>L\u1ee3i nhu\u1eadn:<\/strong> Duy tr\u00ec chi ph\u00ed s\u1ea3n xu\u1ea5t c\u1ee7a bi\u00ean l\u1ee3i nhu\u1eadn.<\/span><\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"700\" height=\"430\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/12\/cach-dat-muc-tieu-marketing-theo-tieu-chi-smart-01.jpg\" alt=\"m\u1ee5c ti\u00eau marketing 01\" class=\"wp-image-13781\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/12\/cach-dat-muc-tieu-marketing-theo-tieu-chi-smart-01.jpg 700w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/12\/cach-dat-muc-tieu-marketing-theo-tieu-chi-smart-01-300x184.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/12\/cach-dat-muc-tieu-marketing-theo-tieu-chi-smart-01-356x220.jpg 356w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/12\/cach-dat-muc-tieu-marketing-theo-tieu-chi-smart-01-610x375.jpg 610w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em><span style=\"color: #000000;\">Business Objective \u2013 M\u1ee5c ti\u00eau kinh doanh<\/span><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Marketing Objective \u2013 M\u1ee5c ti\u00eau marketing<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">M\u1ee5c ti\u00eau n\u00e0y h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c thay \u0111\u1ed5i nh\u1eefng h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, th\u00f4ng qua vi\u1ec7c:<\/span><\/p>\n\n\n\n<ul><li><span style=\"font-weight: 400; color: #000000;\"><strong>T\u0103ng l\u01b0\u1ee3ng ti\u00eau th\u1ee5:<\/strong> Vi\u1ec7c n\u00e0y s\u1ebd khuy\u1ebfn kh\u00edch cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng nhi\u1ec1u s\u1ea3n ph\u1ea9m h\u01a1n n\u1eefa. C\u00f3 2 c\u00e1ch ch\u00ednh \u0111\u1ec3 t\u0103ng l\u01b0\u1ee3ng ti\u00eau th\u1ee5 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/span>.<span style=\"font-weight: 400; color: #000000;\"> <\/span>\u0110<span style=\"font-weight: 400; color: #000000;\">\u00f3 ch\u00ednh l\u00e0 t\u0103ng l\u01b0\u1ee3ng ti\u00eau th\u1ee5 m\u1ed7i l\u1ea7n d\u00f9ng v\u00e0 t\u0103ng t\u1ea7n su\u1ea5t s\u1eed d\u1ee5ng.<\/span><\/li><li><span style=\"font-weight: 400; color: #000000;\"><strong>T\u0103ng m\u1ee9c \u0111\u1ed9 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng:<\/strong> \u0110\u00e2y l\u00e0 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c nh\u1eb1m thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1edbi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m<\/span>.<span style=\"font-weight: 400; color: #000000;\"> Th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh trade marketing. Nh\u01b0 gi\u1ea3m gi\u00e1 s\u00e2u, t\u1eb7ng h\u00e0ng d\u00f9ng th\u1eed\u2026. K\u1ebft h\u1ee3p c\u00f9ng v\u1edbi truy\u1ec1n th\u00f4ng m\u1ea1nh m\u1ebd v\u00e0 li\u00ean t\u1ee5c.<\/span><\/li><li><span style=\"font-weight: 400; color: #000000;\"><strong>T\u0103ng gi\u00e1 tr\u1ecb s\u1eed d\u1ee5ng:<\/strong> \u0110\u00e2y l\u00e0 vi\u1ec7c khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ea3 gi\u00e1 cao h\u01a1n. <\/span>C<span style=\"font-weight: 400; color: #000000;\">ho c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 th\u00eam ch\u1ee9c n\u0103ng m\u1edbi ho\u1eb7c \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb cao c\u1ea5p h\u01a1n.<\/span><\/li><li><span style=\"font-weight: 400; color: #000000;\"><strong>T\u0103ng m\u1ee9c \u0111\u1ed9 trung th\u00e0nh:<\/strong> T\u0103ng m\u1ee9c \u0111\u1ed9 trung th\u00e0nh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a doanh nghi\u1ec7p \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. <\/span>B<span style=\"font-weight: 400; color: #000000;\">\u1eb1ng c\u00e1ch thuy\u1ebft ph\u1ee5c h\u1ecd v\u1ec1 nh\u1eefng \u0111i\u1ec3m m\u1ea1nh kh\u00f4ng th\u1ec3 thay th\u1ebf c\u1ee7a s\u1ea3n ph\u1ea9m<\/span>. C<span style=\"font-weight: 400; color: #000000;\">\u00f9ng v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh, \u01b0u \u0111\u00e3i d\u00e0nh ri\u00eang cho kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/span><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Communication Objective \u2013 M\u1ee5c ti\u00eau truy\u1ec1n th\u00f4ng<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">M\u1ee5c ti\u00eau truy\u1ec1n th\u00f4ng ch\u00ednh l\u00e0 \u0111i\u1ec1u m\u00e0 ng\u01b0\u1eddi l\u00e0m ti\u1ebfp th\u1ecb mu\u1ed1n ng\u01b0\u1eddi d\u00f9ng b\u1ecb thay \u0111\u1ed5i b\u1eb1ng nh\u1eefng th\u00f4ng \u0111i\u1ec7p truy\u1ec1n c\u1ea3m h\u1ee9ng c\u1ee7a chi\u1ebfn d\u1ecbch. M\u1ee5c ti\u00eau truy\u1ec1n th\u00f4ng c\u1ea7n ph\u1ea3i c\u00e2n nh\u1eafc t\u1edbi c\u00e1c y\u1ebfu t\u1ed1 sau:<\/span><\/p>\n\n\n\n<ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000;\">Awareness (nh\u1eadn th\u1ee9c)<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000;\">Retention Rate: T\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng l\u1eb7p l\u1ea1i.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000;\">Key attributes: C\u00e1c \u0111\u1eb7c tr\u01b0ng g\u1eafn li\u1ec1n v\u1edbi t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u, nh\u1eefng l\u1ee3i \u00edch l\u00fd t\u00ednh v\u00e0 l\u1ee3i \u00edch c\u1ea3m x\u00fac l\u00e0m n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u1edbi th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000;\">Creative Quality: Ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m truy\u1ec1n th\u00f4ng nh\u01b0 TVC, print ad,\u2026<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000;\">Channel quality: kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn, t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng<\/span><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0110\u1eb7t m\u1ee5c ti\u00eau theo ti\u00eau ch\u00ed SMART<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">M\u1ee5c ti\u00eau SMART l\u00e0 c\u00e1c m\u1ee5c ti\u00eau th\u1ef1c t\u1ebf v\u00e0 t\u1eadp trung m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng nh\u1eafm t\u1edbi.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000; font-size: 12pt;\"><b>Specific \u2013 C\u1ee5 th\u1ec3<\/b><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">Doanh nghi\u1ec7p h\u00e3y n\u00ean l\u1ef1a ch\u1ecdn s\u1ed1 li\u1ec7u c\u1ee5 th\u1ec3 mu\u1ed1n c\u1ea3i thi\u1ec7n nh\u01b0 kh\u00e1ch truy c\u1eadp. Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c kh\u00e1ch h\u00e0ng. \u0110\u1ed9i ng\u0169 nh\u00e2n vi\u00ean c\u0169ng n\u00ean x\u00e1c \u0111\u1ecbnh nh\u1eefng danh m\u1ee5c m\u00e0 m\u1ed7i th\u00e0nh vi\u00ean trong nh\u00f3m s\u1ebd l\u00e0m vi\u1ec7c<\/span>. <span style=\"font-weight: 400; color: #000000;\">T\u00e0i nguy\u00ean m\u00e0 h\u1ecd s\u1ebd c\u00f3 v\u00e0 k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng c\u1ee7a h\u1ecd.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000; font-size: 12pt;\"><b>Measurable \u2013 C\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c<\/b><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">N\u1ebfu doanh nghi\u1ec7p mu\u1ed1n \u0111\u00e1nh gi\u00e1 ti\u1ebfn \u0111\u1ed9 l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean, vi\u1ec7c \u0111\u1ecbnh l\u01b0\u1ee3ng m\u1ee5c ti\u00eau l\u00e0 \u0111i\u1ec1u b\u1eaft bu\u1ed9c, nh\u01b0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c t\u0103ng tr\u01b0\u1edfng X ph\u1ea7n tr\u0103m v\u1ec1 kh\u00e1ch truy c\u1eadp, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c kh\u00e1ch h\u00e0ng.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000; font-size: 12pt;\"><b>Attainable \u2013 C\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c<\/b><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">\u0110\u1ea1t m\u1ee5c ti\u00eau trong t\u1ea7m ki\u1ec3m so\u00e1t v\u00e0 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c, kh\u00f4ng n\u00ean \u0111\u1eb7t qu\u00e1 m\u1ee9c kh\u1ea3 n\u0103ng \u0111\u1ea1t \u0111\u01b0\u1ee3c. Vi\u1ec7c c\u0103n c\u1ee9 v\u00e0o m\u1ee5c ti\u00eau ph\u00e2n t\u00edch \u0111\u1ec3 \u0111\u01b0a ra m\u1ee5c ti\u00eau l\u00e0 \u0111i\u1ec1u c\u1ef1c k\u1ef3 quan tr\u1ecdng, doanh nghi\u1ec7p ho\u00e0n to\u00e0n ph\u1ea3i c\u00e2n nh\u1eafc v\u1ec1 l\u00fd do n\u00e0y.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"700\" height=\"430\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/12\/cach-dat-muc-tieu-marketing-theo-tieu-chi-smart-02.jpg\" alt=\"m\u1ee5c ti\u00eau marketing 02\" class=\"wp-image-13782\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/12\/cach-dat-muc-tieu-marketing-theo-tieu-chi-smart-02.jpg 700w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/12\/cach-dat-muc-tieu-marketing-theo-tieu-chi-smart-02-300x184.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/12\/cach-dat-muc-tieu-marketing-theo-tieu-chi-smart-02-356x220.jpg 356w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2019\/12\/cach-dat-muc-tieu-marketing-theo-tieu-chi-smart-02-610x375.jpg 610w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em><span style=\"color: #000000;\">\u0110\u1eb7t m\u1ee5c ti\u00eau theo ti\u00eau ch\u00ed SMART<\/span><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000; font-size: 12pt;\"><b>Relevant \u2013 Li\u00ean quan<\/b><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">M\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i c\u00f3 s\u1ef1 li\u00ean quan \u0111\u1ebfn xu h\u01b0\u1edbng hi\u1ec7n t\u1ea1i trong ng\u00e0nh.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000; font-size: 12pt;\"><b>Time \u2013 Gi\u1edbi h\u1ea1n th\u1eddi gian<\/b><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">\u0110i\u1ec1u n\u00e0y gi\u00fap cho doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c ti\u1ebfn b\u1ed9 nh\u1ea5t qu\u00e1n v\u00e0 \u0111\u00e1ng k\u1ec3 d\u00e0i h\u1ea1n. N\u1ebfu doanh nghi\u1ec7p kh\u00f4ng \u0111\u1ec1 ra m\u1ed9t th\u1eddi h\u1ea1n.<\/span> Th\u00ec<span style=\"font-weight: 400; color: #000000;\"> <\/span>v<span style=\"font-weight: 400; color: #000000;\">i\u1ec7c ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau s\u1ebd m\u1ea5t nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">V\u1eeba r\u1ed3i l\u00e0 nh\u1eefng gi\u1edbi thi\u1ec7u v\u1ec1 m\u1ee5c ti\u00eau marketing c\u0169ng nh\u01b0 c\u00e1ch \u0111\u1eb7t m\u1ee5c ti\u00eau marketing theo ti\u00eau ch\u00ed SMART. Hy v\u1ecdng s\u1ebd gi\u00fap b\u1ea1n bi\u1ebft r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch \u0111\u1eb7t m\u1ee5c ti\u00eau marketing cho doanh nghi\u1ec7p.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing v\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYS30\" target=\"_blank\">guru.edu.vn<\/a><\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>C\u00e1c \u1ee9ng d\u1ee5ng marketing c\u1ee7a doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i ph\u00f9 h\u1ee3p v\u00e0 h\u1ed7 tr\u1ee3 nh\u1eefng m\u1ee5c ti\u00eau kinh doanh chung kh\u00e1c. Theo \u0111\u00f3 c\u00e1c m\u1ee5c ti\u00eau c\u1ea7n ph\u1ea3i \u0111\u00e1nh gi\u00e1, c\u1ee5 th\u1ec3 v\u00e0 th\u1ef1c ti\u1ec5n. C\u00f9ng t\u00ecm hi\u1ec3u v\u1ec1 m\u1ee5c ti\u00eau marketing v\u00e0 c\u00e1ch \u0111\u1eb7t m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c.&nbsp; T\u00ecm hi\u1ec3u c\u00e1ch \u0111\u1eb7t m\u1ee5c ti\u00eau [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13780,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[57],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>T\u00ecm hi\u1ec3u c\u00e1ch \u0111\u1eb7t m\u1ee5c ti\u00eau marketing theo ti\u00eau ch\u00ed SMART<\/title>\n<meta name=\"description\" content=\"M\u1ee5c ti\u00eau marketing ch\u00ednh l\u00e0 nh\u1eefng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 m\u00e0 doanh nghi\u1ec7p mong mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/tim-hieu-cach-dat-muc-tieu-marketing-theo-tieu-chi-smart\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00ecm hi\u1ec3u c\u00e1ch \u0111\u1eb7t m\u1ee5c ti\u00eau marketing theo ti\u00eau ch\u00ed SMART\" \/>\n<meta property=\"og:description\" content=\"M\u1ee5c ti\u00eau marketing ch\u00ednh l\u00e0 nh\u1eefng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 m\u00e0 doanh nghi\u1ec7p mong mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsplus.vn\/blog\/tim-hieu-cach-dat-muc-tieu-marketing-theo-tieu-chi-smart\" \/>\n<meta property=\"og:site_name\" content=\"K\u00eanh chia s\u1ebb ki\u1ebfn th\u1ee9c marketing online\" \/>\n<meta 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