{"id":13785,"date":"2019-12-31T09:28:41","date_gmt":"2019-12-31T09:28:41","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=13785"},"modified":"2019-12-31T09:28:41","modified_gmt":"2019-12-31T09:28:41","slug":"kham-pha-pest-la-gi-cac-yeu-to-co-ban-trong-phan-tich-pest","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/kham-pha-pest-la-gi-cac-yeu-to-co-ban-trong-phan-tich-pest","title":{"rendered":"Kh\u00e1m ph\u00e1 PEST l\u00e0 g\u00ec? C\u00e1c y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n trong ph\u00e2n t\u00edch PEST"},"content":{"rendered":"

PEST l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng nh\u1eb1m ph\u00e2n t\u00edch v\u1ecb th\u1ebf v\u00e0 nh\u1eefng t\u00e1c \u0111\u1ed9ng t\u1eeb th\u1ecb tr\u01b0\u1eddng b\u00ean ngo\u00e0i. C\u00f9ng Adsplus.vn t\u00ecm hi\u1ec3u m\u00f4 h\u00ecnh PEST l\u00e0 g\u00ec trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y!<\/span><\/p>\n

\"pest<\/span><\/p>\n

Kh\u00e1m ph\u00e1 PEST l\u00e0 g\u00ec? C\u00e1c y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n trong ph\u00e2n t\u00edch PEST<\/em><\/span><\/p>\n

C\u00f4ng c\u1ee5 Ph\u00e2n t\u00edch Pest l\u00e0 g\u00ec?<\/b><\/span><\/h2>\n

PEST l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 h\u1eefu \u00edch nh\u1eb1m n\u1eafm r\u00f5 \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng \u0111ang \u0111i l\u00ean ho\u1eb7c \u0111i xu\u1ed1ng v\u00e0 d\u1ef1a v\u00e0o \u0111\u00f3 \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb, t\u00ecm ki\u1ebfm kh\u1ea3 n\u0103ng v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng cho doanh nghi\u1ec7p. Ph\u00e2n t\u00edch PEST ch\u00ednh l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a:<\/span><\/p>\n

    \n
  • Political \u2013 Ch\u00ednh tr\u1ecb<\/span><\/li>\n
  • Economic \u2013 Kinh t\u1ebf<\/span><\/li>\n
  • Social \u2013 X\u00e3 h\u1ed9i<\/span><\/li>\n
  • Technology \u2013 C\u00f4ng ngh\u1ec7<\/span><\/li>\n<\/ul>\n

    C\u00f4ng c\u1ee5 n\u00e0y \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3 cho doanh nghi\u1ec7p. Hay n\u00f3i c\u00e1ch kh\u00e1c, PEST x\u00e1c \u0111\u1ecbnh nh\u1eefng ngo\u1ea1i l\u1ef1c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p, v\u00ec th\u1ebf doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nh\u1eefng th\u00f4ng tin ph\u00e2n t\u00edch n\u00e0y \u0111\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch d\u1ef1 ph\u00f2ng cho c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing.<\/span><\/p>\n

    H\u1ea7u h\u1ebft c\u00e1c b\u1ea3ng m\u1eabu v\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec1u s\u1ebd c\u00f3 chung m\u1ed9t c\u1ea5u tr\u00fac gi\u00fap cho b\u1ea1n t\u1eadp trung v\u00e0o b\u1ed1i c\u1ea3nh. Ch\u00fang c\u00f3 gi\u00e1 tr\u1ecb r\u1ea5t l\u1edbn thu\u1ed9c khu\u00f4n kh\u1ed5 gi\u00fap b\u1ea1n s\u1eafp x\u1ebfp t\u01b0 duy m\u1ed9t c\u00e1ch logic h\u01a1n.<\/span><\/p>\n

    M\u1ee5c \u0111\u00edch ph\u00e2n t\u00edch PEST\u00a0<\/b><\/span><\/h2>\n

    Ph\u00e2n t\u00edch PEST \u0111\u01b0\u1ee3c d\u00f9ng cho vi\u1ec7c ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c m\u1ed9t c\u00e1ch ch\u1ee7 \u0111\u1ed9ng v\u00e0 to\u00e0n di\u1ec7n nh\u1ea5t. Ph\u00e2n t\u00edch PEST ch\u1ec9 l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m \u0111\u01a1n gi\u1ea3n, m\u1ee5c \u0111\u00edch ch\u00ednh c\u1ee7a n\u00f3 ch\u00ednh l\u00e0 h\u01b0\u1edbng c\u00e1i nh\u00ecn c\u1ee7a doanh nghi\u1ec7p ra c\u00e1c nh\u00e2n t\u1ed1 b\u00ean ngo\u00e0i \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp t\u1edbi n\u00f3.\u00a0<\/span><\/p>\n

    Doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c nh\u1eefng nh\u00e2n t\u1ed1 n\u00e0y, nh\u01b0ng m\u1ed9t khi c\u00f3 s\u1ef1 chu\u1ea9n b\u1ecb tr\u01b0\u1edbc th\u00ec \u0111a s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, nh\u1eefng t\u00e1c \u0111\u1ed9ng x\u1ea5u c\u1ee7a th\u1ecb tr\u01b0\u1eddng l\u1ea1i bi\u1ebfn th\u00e0nh nh\u1eefng b\u01b0\u1edbc ph\u00e1t tri\u1ec3n \u0111\u1ea1i nh\u1ea3y v\u1ecdt c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

    C\u00e1c y\u1ebfu t\u1ed1 trong PEST<\/b><\/span><\/h2>\n

    \u0110\u1ec3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch PEST th\u00ec doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i \u0111\u1ed9ng n\u00e3o nh\u1eefng nh\u00e2n t\u1ed1 \u1ea3nh h\u01b0\u1edfng ch\u00ednh tr\u1ecb, kinh t\u1ebf, x\u00e3 h\u1ed9i v\u00e0 c\u00f4ng ngh\u1ec7 trong m\u00f4i tr\u01b0\u1eddng kinh doanh hi\u1ec7n t\u1ea1i.N\u1ebfu d\u00f9ng \u0111\u00fang c\u00e1ch, ph\u00e2n t\u00edch PEST s\u1ebd gi\u00fap cho b\u1ea1n t\u1ea1o c\u01a1 h\u1ed9i t\u1eeb nh\u1eefng nh\u00e2n t\u1ed1 n\u00e0y, n\u1eafm b\u1eaft v\u00e0 qu\u1ea3n tr\u1ecb r\u1ee7i ro. Nh\u1eadn th\u1ee9c n\u00e0y gi\u00fap cho doanh nghi\u1ec7p c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng h\u01a1n v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c s\u1eb5n c\u00f3 thay v\u00ec ph\u1ea3i \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh \u0111\u1ed1i ph\u00f3 m\u00e0 \u00edt c\u00f3 kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng h\u01a1n. M\u1ed7i ph\u1ea7n \u0111\u1ec1u li\u00ean quan \u0111\u1ebfn c\u00e1c nh\u00e2n t\u1ed1 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o.<\/span><\/p>\n

    C\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh tr\u1ecb – Political Factors<\/b><\/span><\/h2>\n

    C\u00e1c y\u1ebfu t\u1ed1 v\u1ec1 ch\u00ednh tr\u1ecb c\u00f3 li\u00ean quan \u0111\u1ebfn nh\u1eefng \u1ea3nh h\u01b0\u1edfng c\u1ee7a ch\u00ednh ph\u1ee7\u00a0 trong n\u1ec1n kinh t\u1ebf. Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y l\u00e0 c\u1ef1c k\u1ef3 quan tr\u1ecdng trong vi\u1ec7c qu\u1ea3n l\u00fd chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u1ed9t c\u00f4ng ty. C\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh tr\u1ecb c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn nh\u01b0 ch\u00ednh s\u00e1ch t\u00e0i kh\u00f3a, lu\u1eadt lao \u0111\u1ed9ng, lu\u1eadt m\u00f4i tr\u01b0\u1eddng, r\u00e0o c\u1ea3n th\u01b0\u01a1ng m\u1ea1i, l\u00e3i su\u1ea5t v\u00e0 s\u1ef1 \u1ed5n \u0111\u1ecbnh ch\u00ednh tr\u1ecb.<\/span><\/p>\n

    Y\u1ebfu t\u1ed1 ch\u00ednh tr\u1ecb c\u0169ng c\u00f3 th\u1ec3 bao g\u1ed3m nh\u1eefng h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 m\u00e0 ch\u00ednh ph\u1ee7 mu\u1ed1n ho\u1eb7c kh\u00f4ng mu\u1ed1n cung c\u1ea5p, ho\u1eb7c ch\u00ednh ph\u1ee7 cung c\u1ea5p. Ch\u00ednh ph\u1ee7 c\u0169ng c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn l\u0129nh v\u1ef1c y t\u1ebf, gi\u00e1o d\u1ee5c v\u00e0 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng c\u1ee7a m\u1ed9t qu\u1ed1c gia, m\u1ed9t \u0111\u1ea5t n\u01b0\u1edbc.<\/span><\/p>\n

    C\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf – Economic Factors<\/b><\/span><\/h2>\n

    C\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf bao g\u1ed3m m\u1ee9c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng, l\u00e3i su\u1ea5t c\u00f9ng t\u1ef7 l\u1ec7 l\u1ea1m ph\u00e1t c\u1ee7a m\u1ed9t n\u1ec1n kinh t\u1ebf. Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn c\u00e1ch m\u00e0 c\u00e1c doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\n

    \"pest<\/span><\/p>\n

    C\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf – Economic Factors<\/span><\/em><\/span><\/p>\n

    V\u00ed d\u1ee5 l\u00e3i su\u1ea5t c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi ph\u00ed v\u1ed1n c\u1ee7a m\u1ed9t doanh nghi\u1ec7p v\u00e0 do \u0111\u00f3, n\u00f3 s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n v\u00e0 m\u1edf r\u1ed9ng m\u1ed9t c\u00f4ng ty. T\u1ef7 gi\u00e1 h\u1ed1i \u0111o\u00e1i s\u1ebd c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi ph\u00ed h\u00e0ng h\u00f3a xu\u1ea5t kh\u1ea9u, ngu\u1ed3n cung v\u00e0 gi\u00e1 h\u00e0ng h\u00f3a nh\u1eadp kh\u1ea9u.<\/span><\/p>\n

    C\u00e1c y\u1ebfu t\u1ed1 x\u00e3 h\u1ed9i – Social Factors<\/b><\/span><\/h2>\n

    C\u00e1c y\u1ebfu t\u1ed1 x\u00e3 h\u1ed9i s\u1ebd bao g\u1ed3m kh\u00eda c\u1ea1nh v\u0103n h\u00f3a v\u00e0 nh\u1eefng v\u1ea5n \u0111\u1ec1 nh\u01b0 hi\u1ec3u bi\u1ebft v\u1ec1 s\u1ee9c kh\u1ecfe, t\u0103ng tr\u01b0\u1edfng d\u00e2n s\u1ed1, c\u01a1 c\u1ea5u \u0111\u1ed9 tu\u1ed5i, ngh\u1ec1 nghi\u1ec7p v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng v\u1ea5n \u0111\u1ec1 v\u1ec1 an sinh x\u00e3 h\u1ed9i. Nh\u1eefng y\u1ebfu t\u1ed1 x\u00e3 h\u1ed9i n\u00e0y c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ed5ng c\u1ea7u v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u1ed9t c\u00f4ng ty v\u00e0 c\u00e1ch th\u1ee9c m\u00e0 c\u00f4ng ty s\u1ebd \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

    M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh nh\u01b0 s\u1ef1 gi\u00e0 h\u00f3a d\u00e2n s\u1ed1 c\u00f3 th\u1ec3 g\u00e2y n\u00ean s\u1ef1 thi\u1ebfu h\u1ee5t nh\u00e2n l\u1ef1c trong c\u00e1c c\u00f4ng ty. Ch\u00ednh \u0111i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn chi ph\u00ed lao \u0111\u1ed9ng t\u0103ng cao h\u01a1n. D\u1ef1a v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 x\u00e3 h\u1ed9i, t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd c\u1ee7a m\u00ecnh nh\u1eb1m th\u00edch \u1ee9ng \u0111\u01b0\u1ee3c v\u1edbi nh\u1eefng bi\u1ebfn \u0111\u1ed5i n\u00e0y, v\u00ed d\u1ee5 khi thi\u1ebfu h\u1ee5t nh\u00e2n s\u1ef1 l\u00e0m vi\u1ec7c tr\u00ed c\u00f3, c\u00f4ng ty c\u00f3 th\u1ec3 thu\u00ea nh\u1eefng ng\u01b0\u1eddi \u0111\u1ee9ng tu\u1ed5i h\u01a1n.<\/span><\/p>\n

    C\u00e1c y\u1ebfu t\u1ed1 c\u00f4ng ngh\u1ec7 – Technological Factors<\/b><\/span><\/h2>\n

    C\u00e1c y\u1ebfu t\u1ed1 c\u00f4ng ngh\u1ec7 bao g\u1ed3m nhi\u1ec1u kh\u00eda c\u1ea1nh v\u1ec1 sinh th\u00e1i, m\u00f4i tr\u01b0\u1eddng, c\u0169ng nh\u01b0 c\u00e1c kh\u00eda c\u1ea1nh c\u00f3 li\u00ean quan \u0111\u1ebfn nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a. Y\u1ebfu t\u1ed1 c\u00f4ng ngh\u1ec7 s\u1ebd c\u00f3 s\u1ef1 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn r\u00e0o c\u1ea3n gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng, m\u1ee9c n\u0103ng su\u1ea5t t\u1ed1i thi\u1ec3u v\u00e0 s\u1ef1 c\u00e2n nh\u1eafc v\u1ec1 vi\u1ec7c t\u1ef1 s\u1ea3n xu\u1ea5t ho\u1eb7c thu\u00ea ngo\u00e0i.<\/span><\/p>\n

    \"pest<\/span><\/p>\n

    C\u00e1c y\u1ebfu t\u1ed1 c\u00f4ng ngh\u1ec7 – Technological Factors<\/span><\/em><\/span><\/p>\n

    Ngo\u00e0i ra th\u00ec c\u00e1c y\u1ebfu t\u1ed1 c\u00f4ng ngh\u1ec7 c\u0169ng c\u00f3 s\u1ef1 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn chi ph\u00ed v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 th\u01b0\u1eddng d\u1eabn \u0111\u1ebfn nh\u1eefng \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o.<\/span><\/p>\n

    V\u1eeba r\u1ed3i l\u00e0 nh\u1eefng gi\u1edbi thi\u1ec7u v\u1ec1 PEST l\u00e0 g\u00ec, hy v\u1ecdng b\u1ea1n s\u1ebd \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng cho c\u00f4ng vi\u1ec7c v\u00e0 doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    PEST l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng nh\u1eb1m ph\u00e2n t\u00edch v\u1ecb th\u1ebf v\u00e0 nh\u1eefng t\u00e1c \u0111\u1ed9ng t\u1eeb th\u1ecb tr\u01b0\u1eddng b\u00ean ngo\u00e0i. C\u00f9ng Adsplus.vn t\u00ecm hi\u1ec3u m\u00f4 h\u00ecnh PEST l\u00e0 g\u00ec trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y! Kh\u00e1m ph\u00e1 PEST l\u00e0 g\u00ec? C\u00e1c y\u1ebfu t\u1ed1 c\u01a1 […]<\/p>\n","protected":false},"author":1,"featured_media":13788,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[71],"tags":[],"yoast_head":"\nKh\u00e1m ph\u00e1 PEST l\u00e0 g\u00ec? C\u00e1c y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n trong ph\u00e2n t\u00edch PEST<\/title>\n<meta name=\"description\" content=\"PEST l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng. V\u1eady kh\u00e1i ni\u1ec7m ph\u00e2n t\u00edch PEST l\u00e0 g\u00ec?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/kham-pha-pest-la-gi-cac-yeu-to-co-ban-trong-phan-tich-pest\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kh\u00e1m ph\u00e1 PEST l\u00e0 g\u00ec? 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