{"id":1402,"date":"2018-03-20T04:27:09","date_gmt":"2018-03-20T04:27:09","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=1402"},"modified":"2021-05-28T15:02:17","modified_gmt":"2021-05-28T08:02:17","slug":"meo-viet-content-mua-le-hoi-giup-ban-noi-nhat-mang-xa-hoi","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/meo-viet-content-mua-le-hoi-giup-ban-noi-nhat-mang-xa-hoi","title":{"rendered":"M\u1eb9o vi\u1ebft content m\u00f9a l\u1ec5 h\u1ed9i gi\u00fap b\u1ea1n n\u1ed5i nh\u1ea5t m\u1ea1ng x\u00e3 h\u1ed9i"},"content":{"rendered":"\n

Trong m\u1ed9t n\u0103m kinh doanh, ch\u1eafc h\u1eb3n r\u1eb1ng th\u1eddi \u0111i\u1ec3m l\u1ec5 h\u1ed9i cu\u1ed1i n\u0103m l\u00e0 l\u00fac m\u00e0 c\u00e1c doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0 nhi\u1ec1u nh\u1ea5t \u0111\u1ec3 ngu\u1ed3n l\u1ee3i thu v\u1ec1 l\u00e0 cao nh\u1ea5t. \u0110\u00f3 c\u0169ng ch\u00ednh l\u00e0 l\u00fac m\u1ea1ng x\u00e3 h\u1ed9i \u201cc\u0103ng nh\u01b0 d\u00e2y \u0111\u00e0n\u201d. Khi c\u00e1c nh\u00e3n h\u00e0ng l\u1edbn nh\u1ecf \u0111ua nhau cho ra \u0111\u1eddi nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh ch\u00e0o m\u1eebng ng\u00e0y l\u1ec5 l\u1edbn. Gi\u1eefa m\u1ed9t \u201cr\u1eebng content\u201d nh\u01b0 v\u1eady. L\u00e0m sao \u0111\u1ec3 nh\u00e3n h\u00e0ng c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt \u201cl\u1ecdt v\u00e0o m\u1eaft xanh\u201d c\u1ee7a kh\u00e1ch h\u00e0ng? H\u00e3y \u0111\u1ecdc ngay nh\u1eefng m\u1eb9o vi\u1ebft content m\u00f9a l\u1ec5 h\u1ed9i<\/strong> sau nh\u00e9!<\/p>\n\n\n\n

\"insight<\/figure><\/div>\n\n\n\n

Ph\u00e2n t\u00edch Insights ng\u01b0\u1eddi d\u00f9ng Facebook trong giai \u0111o\u1ea1n l\u1ec5 h\u1ed9i<\/strong><\/h3>\n\n\n\n

\u201cBi\u1ebft ng\u01b0\u1eddi bi\u1ebft ta, tr\u0103m tr\u1eadn tr\u0103m th\u1eafng\u201d<\/em>. Cho n\u00ean vi\u1ec7c \u0111\u1ea7u ti\u00ean tr\u01b0\u1edbc khi b\u1eaft tay so\u1ea1n th\u1ea3o content m\u00f9a l\u1ec5 h\u1ed9i<\/em> l\u00e0 c\u1ea7n t\u00ecm hi\u1ec3u c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau (Target audience) c\u1ee7a b\u1ea1n. H\u1ecd l\u00e0 ai? H\u1ecd d\u00f9ng k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0o? H\u1ecd th\u00edch g\u00ec t\u1eeb c\u00e1c nh\u00e3n h\u00e0ng \u1edf t\u1eebng th\u1eddi \u0111i\u1ec3m trong n\u0103m?<\/p>\n\n\n\n

Tr\u01b0\u1edbc h\u1ebft, ta h\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u th\u00f3i quen v\u00e0 t\u00e2m l\u00fd ng\u01b0\u1eddi d\u00f9ng trong m\u00f9a l\u1ec5 h\u1ed9i. Qua hai b\u1ea3ng s\u1ed1 li\u1ec7u t\u1eeb Click Knowledge, \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p t\u1eeb 2,000,000 b\u00ecnh lu\u1eadn tr\u00ean Facebook trong giai \u0111o\u1ea1n th\u00e1ng 12\/2015 \u0111\u1ebfn th\u00e1ng 1\/2017.<\/p>\n\n\n\n

\"content<\/figure><\/div>\n\n\n\n

T\u1eeb s\u1ed1 li\u1ec7u v\u1ec1 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng trong giai \u0111o\u1ea1n l\u1ec5 h\u1ed9i. C\u00f3 43% ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i ch\u1ecdn \u0111i nh\u00e0 th\u1edd trong m\u00f9a l\u1ec5 h\u1ed9i. \u0110\u1ed3ng ngh\u0129a v\u1edbi Gi\u00e1ng Sinh ng\u00e0y nay \u0111\u00e3 tr\u1edf th\u00e0nh th\u1eddi \u0111i\u1ec3m y\u00eau th\u00edch c\u1ee7a t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi. Nh\u00e3n h\u00e0ng c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng kh\u00f4ng kh\u00ed l\u1ec5 h\u1ed9i v\u00e0 t\u00e2m l\u00fd t\u1eadn h\u01b0\u1edfng n\u00e0y c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. T\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c th\u00f4ng \u0111i\u1ec7p \u0111\u00e1p \u1ee9ng nhu c\u1ea7u trong d\u1ecbp n\u00e0y.<\/p>\n\n\n\n

\"content<\/figure><\/div>\n\n\n\n

Nh\u1eefng n\u1ed9i dung \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng \u0111\u00f3n nh\u1eadn nhi\u1ec1u nh\u1ea5t l\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n \u00e2m nh\u1ea1c v\u00e0 tr\u00ecnh di\u1ec5n m\u1eebng n\u0103m m\u1edbi. Tuy nhi\u00ean, n\u1ebfu c\u00e1c nh\u00e3n h\u00e0ng kh\u00f4ng c\u00f3 s\u1eb5n k\u1ebf ho\u1ea1ch t\u1ed5 ch\u1ee9c nh\u1eefng s\u1ef1 ki\u1ec7n l\u1edbn. B\u1ea1n v\u1eabn c\u00f3 th\u1ec3 khai th\u00e1c nh\u1eefng ch\u1ee7 \u0111\u1ec1 kh\u00e1c \u0111\u1ec3 t\u1ea1o ra n\u1ed9i dung cho m\u00f9a l\u1ec5 h\u1ed9i v\u1eabn mang t\u00ednh n\u1ed5i b\u1eadt.<\/p>\n\n\n\n

D\u1ef1a v\u00e0o kh\u1ea3o s\u00e1t tr\u00ean c\u1ee7a Click Knowledge. 3 ch\u1ee7 \u0111\u1ec1 m\u00e0 c\u00e1c nh\u00e3n h\u00e0ng n\u00ean khai th\u00e1c \u0111\u1ec3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111\u00f3n nh\u1eadn trong m\u00f9a cu\u1ed1i n\u0103m g\u1ed3m:<\/p>\n\n\n\n

\u00a01. Ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi\/bao b\u00ec m\u1edbi d\u00e0nh ri\u00eang cho m\u00f9a l\u1ec5 h\u1ed9i. (Launching new seasonal product or package)<\/strong><\/h4>\n\n\n\n

Starbucks lu\u00f4n l\u00e0 m\u1ed9t trong c\u00e1c nh\u00e3n h\u00e0ng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng mong ch\u1edd nh\u1ea5t m\u00f9a l\u1ec5 h\u1ed9i. V\u00ec h\u1ecd c\u00f3 nh\u1eefng s\u1ea3n ph\u1ea9m phi\u00ean b\u1ea3n gi\u1edbi h\u1ea1n \u0111\u1eb7c bi\u1ec7t. N\u00f3 khi\u1ebfn kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng chi nhi\u1ec1u h\u01a1n \u0111\u1ec3 s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m n\u00e0y! \u0110\u00e2y c\u0169ng l\u00e0 chi\u1ebfn l\u01b0\u1ee3c m\u00e0 c\u00e1c nh\u00e3n h\u00e0ng v\u1ec1 m\u1ef9 ph\u1ea9m ho\u1eb7c h\u00e0ng ti\u00eau d\u00f9ng nhanh lu\u00f4n t\u1eadn d\u1ee5ng. T\u1eeb \u0111\u00f3 thu h\u00fat th\u00eam \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trong m\u00f9a cu\u1ed1i n\u0103m.<\/p>\n\n\n\n

V\u00ed d\u1ee5:<\/p>\n\n\n\n

\"s\u1ef1<\/figure><\/div>\n\n\n\n

V\u1eady ng\u01b0\u1eddi d\u00f9ng s\u1ebd ph\u1ea3n \u1ee9ng nh\u01b0 th\u1ebf n\u00e0o?<\/h4>\n\n\n\n
\"content<\/figure><\/div>\n\n\n\n

M\u1ed9t \u0111i\u1ec1u c\u1ea7n ch\u00fa \u00fd khi s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y. \u0110\u00f3 ch\u00ednh l\u00e0 vi\u1ec7c chu\u1ea9n b\u1ecb c\u00e1c c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p. V\u00e0 c\u00e1ch tr\u1ea3 l\u1eddi \u0111\u1ec3 \u0111\u00e1p \u1ee9ng 31.7% b\u00ecnh lu\u1eadn y\u00eau c\u1ea7u t\u01b0 v\u1ea5n v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c bao b\u00ec m\u1edbi. \u0110\u1ec3 gia t\u0103ng t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1ec1 s\u1ea3n ph\u1ea9m m\u1edbi n\u00e0y. Mini game t\u1eb7ng qu\u00e0 v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i l\u00e0 hai h\u00ecnh th\u1ee9c m\u00e0 c\u00e1c nh\u00e3n h\u00e0ng n\u00ean c\u00e2n nh\u1eafc s\u1eed d\u1ee5ng. V\u00ed d\u1ee5 nh\u01b0 m\u1ed9t tu\u1ea7n gi\u1ea3m gi\u00e1 \u0111\u1eb7c bi\u1ec7t cho s\u1ea3n ph\u1ea9m m\u1edbi tr\u00ean c\u00e1c trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 Lazada, Tiki ho\u1eb7c trang E-commerce ri\u00eang c\u1ee7a nh\u00e3n h\u00e0ng.<\/p>\n\n\n\n

\u00a02. Ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 s\u1ef1 ki\u1ec7n. (Sales Promotion & Event)<\/strong><\/h4>\n\n\n\n

Trong h\u00e0ng ng\u00e0n content m\u00f9a l\u1ec5 h\u1ed9i v\u1ec1 khuy\u1ebfn m\u00e3i v\u00e0 s\u1ef1 ki\u1ec7n. L\u00e0m sao \u0111\u1ec3 kh\u00e1ch h\u00e0ng ch\u00fa \u00fd \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n? R\u1ea5t \u0111\u01a1n gi\u1ea3n, h\u00e3y t\u1ef1 tr\u1ea3 l\u1eddi 3 c\u00e2u h\u1ecfi sau \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o n\u1ed9i dung khuy\u1ebfn m\u00e3i v\u00e0 s\u1ef1 ki\u1ec7n c\u1ee7a b\u1ea1n th\u1eadt s\u1ef1 c\u00f3 s\u1ee9c lan t\u1ecfa:<\/p>\n\n\n\n

– Ch\u01b0\u01a1ng tr\u00ecnh c\u00f3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng trong m\u00f9a l\u1ec5 h\u1ed9i?<\/p>\n\n\n\n

– Th\u1ec3 l\u1ec7 c\u00f3 \u0111\u1ee7 \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 khuy\u1ebfn kh\u00edch m\u1ecdi ng\u01b0\u1eddi tham gia hay kh\u00f4ng?<\/p>\n\n\n\n

– Ch\u01b0\u01a1ng tr\u00ecnh c\u00f3 \u0111\u1ee7 h\u1ea5p d\u1eabn \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng chia s\u1ebb v\u1edbi b\u1ea1n b\u00e8 ng\u01b0\u1eddi th\u00e2n hay kh\u00f4ng?<\/p>\n\n\n\n

V\u00ed d\u1ee5:<\/p>\n\n\n\n

\"c\u00e1c<\/figure><\/div>\n\n\n\n

V\u1edbi c\u00e1c nh\u00e3n h\u00e0ng th\u00e0nh c\u00f4ng thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd \u0111\u1ed1i v\u1edbi khuy\u1ebfn m\u00e3i & s\u1ef1 ki\u1ec7n c\u1ee7a m\u00ecnh. Ng\u01b0\u1eddi d\u00f9ng s\u1ebd c\u00f3 nh\u1eefng ph\u1ea3n \u1ee9ng n\u00e0o?<\/p>\n\n\n\n

\"content<\/figure><\/div>\n\n\n\n

B\u00ean c\u1ea1nh vi\u1ec7c khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. B\u1eb1ng ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i h\u1ea5p d\u1eabn hay s\u1ef1 ki\u1ec7n h\u00e0o h\u1ee9ng. C\u00e1c nh\u00e3n h\u00e0ng c\u0169ng c\u1ea7n l\u01b0u \u00fd \u0111\u1ebfn nh\u1eefng b\u00ecnh lu\u1eadn ti\u00eau c\u1ef1c c\u00f3 th\u1ec3 x\u1ea3y ra. V\u1edbi s\u1ef1 ki\u1ec7n, h\u1ecd c\u00f3 th\u1ec3 b\u00e0y t\u1ecf \u00fd ki\u1ebfn v\u1ec1 \u0111\u1ecba \u0111i\u1ec3m tham d\u1ef1 ho\u1eb7c ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng nh\u01b0 mong mu\u1ed1n. C\u00f2n v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i th\u00ec h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i v\u00e0 v\u1eadn chuy\u1ec3n h\u00e0ng h\u00f3a \u2013 qu\u00e0 t\u1eb7ng l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 nan gi\u1ea3i kh\u00e1c m\u00e0 c\u00e1c nh\u00e3n h\u00e0ng th\u01b0\u1eddng xuy\u00ean ph\u1ea3i \u0111\u1ed1i m\u1eb7t. H\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n lu\u00f4n ph\u1ea3n h\u1ed3i c\u00e1c b\u00ecnh lu\u1eadn ti\u00eau c\u1ef1c m\u1ed9t c\u00e1ch nhanh ch\u00f3ng. V\u00e0 gi\u1ea3i th\u00edch h\u1ee3p l\u00fd \u0111\u1ec3 \u0111\u1ec1 ph\u00f2ng kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng nh\u00e9!<\/p>\n\n\n\n

\u00a03. Ch\u1ee7 \u0111\u1ec1 thu\u1ea7n t\u00fay theo xu h\u01b0\u1edbng l\u1ec5 h\u1ed9i. (Pure seasonal content)<\/strong><\/h4>\n\n\n\n

N\u1ebfu c\u00e1c nh\u00e3n h\u00e0ng kh\u00f4ng c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch l\u1edbn n\u00e0o cho m\u00f9a cu\u1ed1i n\u0103m th\u00ec sao?<\/p>\n\n\n\n

\u0110\u1eebng lo l\u1eafng, ch\u1ec9 c\u1ea7n t\u1ea1o ra nhi\u1ec1u content m\u00f9a l\u1ec5 h\u1ed9i th\u1eadt \u0111\u1eb9p, th\u1eadt g\u1ea7n g\u0169i v\u1edbi ng\u01b0\u1eddi d\u00f9ng. T\u1eeb \u0111\u00f3 duy tr\u00ec t\u01b0\u01a1ng t\u00e1c th\u00f4ng qua nh\u1eefng n\u1ed9i dung c\u1ef1c k\u00ec \u0111\u01a1n gi\u1ea3n nh\u01b0 c\u00e2u ch\u00fac, chia s\u1ebb h\u00ecnh \u1ea3nh l\u1ec5 h\u1ed9i. N\u1ed9i dung n\u1ed5i b\u1eadt v\u00e0 \u0111\u00e1ng nh\u1edb l\u00e0 nh\u1eefng \u0111i\u1ec1u c\u00f3 th\u1ec3 ch\u1ea1m v\u00e0o tr\u00e1i tim h\u1ecd. Kh\u01a1i g\u1ee3i c\u1ea3m x\u00fac m\u00f9a l\u1ec5 h\u1ed9i ho\u1eb7c t\u1ea1o ra ti\u1ebfng c\u01b0\u1eddi th\u01b0 gi\u00e3n, h\u00e0i h\u01b0\u1edbc n\u01a1i kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

V\u00ed d\u1ee5:<\/p>\n\n\n\n

\"Pure<\/figure><\/div>\n\n\n\n

C\u00f9ng xem ph\u1ea3n \u1ee9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 lo\u1ea1i content n\u00e0y nh\u00e9:<\/p>\n\n\n\n

\"ph\u1ea3n<\/figure><\/div>\n\n\n\n

C\u00f3 th\u1ec3 th\u1ea5y r\u00f5 d\u00f9 kh\u00f4ng c\u00f3 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1eb7c bi\u1ec7t n\u00e0o. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a nh\u00e3n h\u00e0ng n\u00e0y. T\u1eeb \u0111\u00f3 h\u1ecd c\u1ea7n t\u01b0 v\u1ea5n v\u00ec \u0111\u00e2y l\u00e0 d\u1ecbp h\u1ecd mua s\u1eafm r\u1ea5t nhi\u1ec1u cho b\u1ea3n th\u00e2n v\u00e0 gia \u0111\u00ecnh. \u0110\u1eebng qu\u00ean l\u1ed3ng nh\u1eefng h\u00ecnh \u1ea3nh v\u00e0 c\u00e2u ch\u1eef nh\u1eafc \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh trong b\u00e0i vi\u1ebft \u0111\u1ec3 k\u00edch th\u00edch t\u01b0\u01a1ng t\u00e1c b\u1ea1n nh\u00e9!<\/p>\n\n\n\n

M\u00f9a l\u1ec5 v\u1eeba qua c\u1ee7a b\u1ea1n th\u1ebf n\u00e0o? H\u00e3y chia s\u1ebb c\u00f9ng Adsplus content m\u00f9a l\u1ec5 h\u1ed9i m\u00e0 b\u1ea1n t\u00e2m \u0111\u1eafc nh\u1ea5t nh\u00e9!<\/p>\n\n\n\n

Adsplus.vn<\/strong><\/h4>\n\n\n\n

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