{"id":14406,"date":"2020-11-28T23:38:47","date_gmt":"2020-11-28T16:38:47","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=14406"},"modified":"2020-12-15T16:57:52","modified_gmt":"2020-12-15T09:57:52","slug":"cac-loai-facebook-ads-quan-trong-giup-phat-trien-fanpage","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/cac-loai-facebook-ads-quan-trong-giup-phat-trien-fanpage","title":{"rendered":"C\u00e1c Lo\u1ea1i Facebook Ads quan tr\u1ecdng gi\u00fap ph\u00e1t tri\u1ec3n Fanpage"},"content":{"rendered":"\n<p>Ch\u00fang ta \u0111\u1ec1u bi\u1ebft r\u1eb1ng, khi b\u1eaft \u0111\u1ea7u kinh doanh th\u00ec vi\u1ec7c quan tr\u1ecdng nh\u1ea5t l\u00e0 s\u1edf h\u1eefu m\u1ed9t trang Facebook. \u0110\u00e2y ch\u00ednh l\u00e0 n\u01a1i \u0111\u1ec3 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 c\u1eadp nh\u1eadt th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 b\u1ea1n. Nh\u01b0ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 ti\u1ebfp c\u1eadn nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n, nh\u1ea5t l\u00e0 khi ch\u1ea1y ch\u01b0\u01a1ng tr\u00ecnh l\u1edbn. Th\u00ec vi\u1ec7c s\u1eed d\u1ee5ng Facebook Ads l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 thi\u1ebfu. C\u00f9ng t\u00ecm hi\u1ec3u <strong>c\u00e1c lo\u1ea1i Facebook Ads<\/strong> quan tr\u1ecdng \u0111\u1ec3 bi\u1ebft xem m\u00ecnh n\u00ean s\u1eed d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o cho ph\u00f9 h\u1ee3p nh\u1ea5t.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2020\/12\/FB-Ads-01-1024x576.png\" alt=\"C\u00e1c lo\u1ea1i Facebook Ads quan tr\u1ecdng\" class=\"wp-image-14488\" width=\"512\" height=\"288\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2020\/12\/FB-Ads-01-1024x576.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2020\/12\/FB-Ads-01-300x169.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2020\/12\/FB-Ads-01-768x432.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2020\/12\/FB-Ads-01-1536x864.png 1536w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2020\/12\/FB-Ads-01-2048x1152.png 2048w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2020\/12\/FB-Ads-01-1920x1080.png 1920w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2020\/12\/FB-Ads-01-610x343.png 610w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Qu\u1ea3ng c\u00e1o theo m\u1ee5c ti\u00eau<\/strong><\/h3>\n\n\n\n<p>Set up qu\u1ea3ng c\u00e1o n\u00e0y nh\u01b0 l\u00e0 c\u00e1ch ch\u00fang ta v\u1ebd l\u00ean &#8220;ch\u00e2n dung&#8221; c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. M\u1ee5c ti\u00eau c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn v\u1ecb tr\u00ed, nh\u1eefng n\u01a1i c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n qu\u1ea3ng c\u00e1o nh\u01b0 Facebook, Messenger, Instagram,&#8230; C\u00f3 3 lo\u1ea1i qu\u1ea3ng c\u00e1o theo m\u1ee5c ti\u00eau: <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>&#8211; Nh\u1eadn th\u1ee9c (Awarness): <\/strong><\/h4>\n\n\n\n<p>Ph\u1ea7n tuy\u1ec7t v\u1eddi c\u1ee7a sale funnel ch\u00ednh l\u00e0 nh\u1eafm m\u1ee5c ti\u00eau. \u0110\u01b0\u1ee3c x\u00e2y d\u1ef1ng \u0111\u1ef1a tr\u00ean s\u1ef1 quan t\u00e2m v\u00e0 nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<ul><li><strong>Nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u (Brand Awareness):<\/strong> Khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng kh\u00e1m ph\u00e1 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/li><\/ul>\n\n\n\n<ul><li><strong>Nh\u1eadn th\u1ee9c \u0111\u1ecba ph\u01b0\u01a1ng (Local Awarness):<\/strong> Khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng kh\u00e1m ph\u00e1 doanh nghi\u1ec7p g\u1ea7n h\u1ecd. Trong m\u1ed9t ph\u1ea1m vi b\u1ea1n mu\u1ed1n nh\u1eafm t\u1edbi nh\u1ea5t.<\/li><\/ul>\n\n\n\n<ul><li><strong>Ph\u1ea1m vi ti\u1ebfp c\u1eadn (Reach):<\/strong> Hi\u1ec3n th\u1ecb t\u1ed1i \u0111a qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u1ebfn s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi c\u00f3 th\u1ec3.<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>&#8211; Xem x\u00e9t (Consideration): <\/strong><\/h4>\n\n\n\n<p>Gi\u00fap t\u1ea1o cho ng\u01b0\u1eddi d\u00f9ng s\u1ef1 quan t\u00e2m v\u1ec1 doanh nghi\u1ec7p. Kh\u00e1ch h\u00e0ng s\u1ebd b\u1eaft \u0111\u1ea7u t\u00ecm hi\u1ec3u, \u0111\u00e1nh gi\u00e1 v\u00e0 ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Ch\u00fang ta c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y qua s\u1ef1 gia t\u0103ng c\u1ee7a c\u00e1c m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o sau:<\/p>\n\n\n\n<ul><li>Traffic: d\u1eabn m\u1ecdi ng\u01b0\u1eddi t\u1eeb facebook v\u1ec1 b\u00e0i vi\u1ebft tr\u00ean trang web c\u1ee7a b\u1ea1n<\/li><\/ul>\n\n\n\n<ul><li>Engagement: ph\u00e1t tri\u1ec3n s\u1ef1 k\u1ebft n\u1ed1i doanh nghi\u1ec7p v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng<\/li><\/ul>\n\n\n\n<ul><li>Post Engagement: T\u01b0\u01a1ng t\u00e1c t\u0103ng trong m\u1ed9t b\u00e0i \u0111\u0103ng c\u1ee5 th\u1ec3<\/li><\/ul>\n\n\n\n<ul><li>Page Likes: L\u01b0\u1ee3t th\u00edch trang t\u0103ng<\/li><\/ul>\n\n\n\n<ul><li>Offer Claims: t\u00e1c \u0111\u1ed9ng ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 \u0111\u01b0a y\u00eau c\u1ea7u \u0111\u1ec1 ngh\u1ecb<\/li><\/ul>\n\n\n\n<ul><li>Event Responses: T\u1ea1o m\u1ed9t th\u00f4ng b\u00e1o s\u1ef1 ki\u1ec7n \u0111\u1ec3 thu h\u00fat m\u1ecdi ng\u01b0\u1eddi tham d\u1ef1<\/li><\/ul>\n\n\n\n<ul><li>App Installs: \u0110\u01b0\u1eddng d\u1eabn \u0111\u1ebfn \u1ee9ng d\u1ee5ng \u0111\u1ec3 c\u00e0i \u0111\u1eb7t <\/li><\/ul>\n\n\n\n<ul><li>Video Views: L\u01b0\u1ee3t xem tr\u00ean Video th\u01b0\u1eddng s\u1ebd r\u1ea5t t\u0103ng cao v\u00e0 d\u1ec5 thu h\u00fat ng\u01b0\u1eddi xem<\/li><\/ul>\n\n\n\n<ul><li>Lead Generation: T\u1ea1o th\u00eam nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, quan t\u00e2m s\u1ea3n ph\u1ea9m<\/li><\/ul>\n\n\n\n<ul><li>Messenger Ads: G\u1eedi qu\u1ea3ng c\u00e1o ngay v\u00e0o Messenger c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. <\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>&#8211; Chuy\u1ec3n \u0111\u1ed5i (Conversion):<\/strong><\/h4>\n\n\n\n<ul><li>Coversion: Th\u00fac \u0111\u1ea9y nhi\u1ec1u h\u00e0nh \u0111\u1ed9ng tr\u00ean website<\/li><\/ul>\n\n\n\n<ul><li>Product Catalog Sales (danh m\u1ee5c c\u00e1c s\u1ea3n ph\u1ea9m b\u00e1n h\u00e0ng) gi\u00fap cho ng\u01b0\u1eddi d\u00f9ng d\u1ec5 l\u1ef1a ch\u1ecdn \u0111\u1ec3 gi\u00fap t\u0103ng doanh s\u1ed1<\/li><li>Store Visits: l\u01b0u l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u1ebfn c\u1eeda h\u00e0ng<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Qu\u1ea3ng c\u00e1o theo th\u1ec3 lo\u1ea1i<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">&#8211; <strong>H\u00ecnh \u1ea3nh<\/strong><\/h4>\n\n\n\n<p>K\u00e8m theo b\u00e0i \u0111\u0103ng qu\u1ea3ng c\u00e1o ch\u00ednh l\u00e0 h\u00ecnh \u1ea3nh. V\u00e0 chi\u1ebfm ph\u1ea7n r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng cho ng\u01b0\u1eddi xem. Facebook \u0111\u1ec1 xu\u1ea5t file \u1ea3nh t\u1ec9 l\u1ec7 1.91:1 \u0111\u1ebfn 4:5. Nh\u1eefng \u0111\u1ecbnh d\u1ea1ng \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3:\u00a0JPEG,\u00a0JPG,\u00a0PNG,\u00a0PSD,\u00a0TIF,\u00a0TIFF,\u00a0WBMP,\u00a0XBM,\u00a0BMP,\u00a0DIB,\u00a0GIF,\u00a0HEIC,\u00a0HEIF,\u00a0IFF,\u00a0JFIF,\u00a0JP2,\u00a0JPE.              <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>&#8211; Video<\/strong><\/h4>\n\n\n\n<p>Ch\u00ednh l\u00e0 c\u00e1ch gi\u00fap cho trang c\u1ee7a b\u1ea1n g\u00e2y \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh h\u01a1n trong News Feed.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>&#8211; Tr\u00ecnh chi\u1ebfu<\/strong><\/h4>\n\n\n\n<p>C\u00f3 th\u1ec3 k\u1ebft h\u1ee3p t\u1eeb 3-10 \u1ea3nh \u0111\u1ec3 l\u00e0m video ho\u1eb7c d\u00f9ng video \u0111\u00e3 quay. \u0110\u1ec3 c\u1eaft gh\u00e9p, th\u00eam v\u0103n b\u1ea3n v\u00e0 \u00e2m thanh.Sau \u0111\u00f3 th\u00eam v\u00e0o qu\u1ea3ng c\u00e1o tr\u00ecnh chi\u1ebfu.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>&#8211; Qu\u1ea3ng c\u00e1o b\u0103ng chuy\u1ec1n (Carousel Ads)<\/strong><\/h4>\n\n\n\n<p>Cho ph\u00e9p hi\u1ec3n th\u1ecb t\u1ed1i \u0111a 10 \u1ea3nh ho\u1eb7c video trong m\u1ed9t qu\u1ea3ng c\u00e1o v\u1edbi li\u00ean k\u1ebft ri\u00eang.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>&#8211; Tr\u1ea3i nghi\u1ec7m t\u1ee9c th\u00ec<\/strong><\/h4>\n\n\n\n<p>Ng\u01b0\u1eddi xem \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m t\u1ee9c th\u00ec khi \u1ea5n v\u00e0o qu\u1ea3ng c\u00e1o tr\u00ean di \u0111\u1ed9ng c\u1ee7a h\u1ecd. Qu\u1ea3ng c\u00e1o n\u00e0y gi\u00fap l\u00e0m n\u1ed5i b\u1eadt h\u00ecnh \u1ea3nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>&#8211; B\u1ed9 s\u01b0u t\u1eadp<\/strong><\/h4>\n\n\n\n<p>Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 v\u00e0o b\u1ed9 s\u01b0u t\u1eadp \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m t\u1ee9c th\u00ec v\u1edbi nhi\u1ec1u s\u1ea3n ph\u1ea9m. Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1 v\u00e0 t\u00ecm hi\u1ec3u s\u1ea3n ph\u1ea9m r\u00f5 h\u01a1n t\u1eeb \u0111i\u1ec7n tho\u1ea1i c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch tr\u1ef1c quan.<\/p>\n\n\n\n<p>\u0110\u1ec3 ch\u1ea1y c\u00e1c lo\u1ea1i Facebook Ads quan tr\u1ecdng th\u00ec b\u1ea1n c\u1ea7n t\u00ecm hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u00ecnh l\u00e0 ai. C\u1ea7n \u00e1p d\u1ee5ng h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o <a href=\"https:\/\/adsplus.vn\/blog\/2-loai-tai-khoan-quang-cao-facebook-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook Ads<\/a> n\u00e0o ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u0103ng thu h\u00fat nhi\u1ec1u h\u01a1n. Ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 theo d\u00f5i b\u00e0i vi\u1ebft. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng c\u1eadp nh\u1eadt m\u1edbi nh\u1ea5t t\u1eeb Facebook v\u00e0 c\u00e1c Tips ch\u1ea1y Facebook Ads hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYS30\" target=\"_blank\">guru.edu.vn<\/a><\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"no follow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n\n\n\n<p> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vi\u1ec7c s\u1eed d\u1ee5ng Facebook Ads l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 thi\u1ebfu. C\u00f9ng t\u00ecm hi\u1ec3u c\u00e1c lo\u1ea1i Facebook Ads quan tr\u1ecdng \u0111\u1ec3 bi\u1ebft xem m\u00ecnh n\u00ean s\u1eed d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o cho ph\u00f9 h\u1ee3p nh\u1ea5t<\/p>\n","protected":false},"author":1,"featured_media":14488,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[52,915],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00e1c Lo\u1ea1i Facebook Ads quan tr\u1ecdng gi\u00fap ph\u00e1t tri\u1ec3n Fanpage<\/title>\n<meta name=\"description\" content=\"Vi\u1ec7c s\u1eed d\u1ee5ng Facebook Ads l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 thi\u1ebfu. C\u00f9ng t\u00ecm hi\u1ec3u c\u00e1c lo\u1ea1i Facebook Ads quan tr\u1ecdng \u0111\u1ec3 bi\u1ebft xem m\u00ecnh n\u00ean s\u1eed d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o cho ph\u00f9 h\u1ee3p nh\u1ea5t\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/cac-loai-facebook-ads-quan-trong-giup-phat-trien-fanpage\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00e1c Lo\u1ea1i Facebook Ads quan tr\u1ecdng gi\u00fap ph\u00e1t tri\u1ec3n Fanpage\" \/>\n<meta property=\"og:description\" content=\"Vi\u1ec7c s\u1eed d\u1ee5ng Facebook Ads l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 thi\u1ebfu. 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