{"id":1445,"date":"2018-03-18T05:21:56","date_gmt":"2018-03-18T05:21:56","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=1445"},"modified":"2023-05-04T10:37:27","modified_gmt":"2023-05-04T03:37:27","slug":"in-house-team-va-agency-quang-cao-lua-chon-nao-phu-hop-cho-doanh-nghiep-cua-ban","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/in-house-team-va-agency-quang-cao-lua-chon-nao-phu-hop-cho-doanh-nghiep-cua-ban","title":{"rendered":"In house team v\u00e0 agency qu\u1ea3ng c\u00e1o: L\u1ef1a ch\u1ecdn n\u00e0o ph\u00f9 h\u1ee3p cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n?"},"content":{"rendered":"\n<p>C\u00e1c c\u00f4ng ty n\u00ean t\u1ef1 x\u00e2y d\u1ef1ng cho m\u00ecnh m\u1ed9t \u0111\u1ed9i ng\u0169 marketing in-house hay t\u00ecm ki\u1ebfm m\u1ed9t agency c\u00f3 chuy\u00ean m\u00f4n t\u1eeb b\u00ean ngo\u00e0i? Li\u1ec7u In-house team v\u00e0 <a href=\"https:\/\/www.1ad.vn\/\"><strong>agency<\/strong><\/a> c\u00e1i n\u00e0o s\u1ebd t\u1ed1t h\u01a1n ?<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 c\u00e2u h\u1ecfi mu\u00f4n thu\u1edf m\u00e0 s\u1edbm mu\u1ed9n g\u00ec c\u00e1c doanh nghi\u1ec7p c\u0169ng ph\u1ea3i \u0111\u1ed1i m\u1eb7t \u0111\u1ec3 \u0111\u00e1p \u1ee9ng s\u1ef1 thay \u0111\u1ed5i kh\u00f4ng ng\u1eebng c\u1ee7a nhu c\u1ea7u v\u00e0 m\u1ee5c ti\u00eau qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>D\u1ef1a tr\u00ean kinh nghi\u1ec7m l\u00e0m vi\u1ec7c v\u1edbi nhi\u1ec1u nh\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean nhi\u1ec1u ng\u00e0nh ngh\u1ec1, l\u0129nh v\u1ef1c th\u1ecb tr\u01b0\u1eddng. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn marketing kh\u00e1c nhau. Ch\u00fang t\u00f4i l\u1eadp ra d\u01b0\u1edbi \u0111\u00e2y m\u1ed9t b\u1ea3n t\u00f3m t\u1eaft nhanh nh\u1eefng l\u1ee3i \u00edch c\u1ee7a c\u1ea3 hai lo\u1ea1i h\u00ecnh tr\u00ean. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 m\u1ed9t v\u00e0i g\u1ee3i \u00fd v\u1ec1 c\u00e1c nh\u00e0 cung c\u1ea5p c\u00f4ng ngh\u1ec7 qu\u1ea3ng c\u00e1o (Ad Tech). V\u00e0 m\u1ed9t danh s\u00e1ch nh\u1eefng \u0111i\u1ec1u n\u00ean c\u00e2n nh\u1eafc tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>In-house team: C\u1ed7 m\u00e1y t\u1ea1o ra doanh thu v\u00f4 c\u00f9ng hi\u1ec7u qu\u1ea3<\/strong><\/h3>\n\n\n\n<p>X\u00e2y d\u1ef1ng m\u1ed9t team marketing in-house l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3&nbsp;<strong>t\u1ed1i \u0111a ho\u00e1 hi\u1ec7u qu\u1ea3 marketing theo \u0111\u00fang m\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty<\/strong>. V\u00ec \u0111\u00e2y l\u00e0 \u0111\u1ed9i ng\u0169 ch\u1ec9 t\u1eadp trung ho\u00e0n to\u00e0n v\u00e0o vi\u1ec7c nghi\u00ean c\u1ee9u c\u00e1c h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng. C\u0169ng nh\u01b0 c\u1ed1 g\u1eafng gi\u00e0nh \u0111\u01b0\u1ee3c t\u00ecnh c\u1ea3m t\u1eeb h\u1ecd. Nh\u1eefng nghi\u00ean c\u1ee9u v\u00e0 th\u1eed nghi\u1ec7m t\u1eeb team in-house c\u0169ng l\u00e0 nh\u1eefng c\u01a1 s\u1edf th\u00f4ng tin n\u1ed9i b\u1ed9 h\u1eefu \u00edch cho c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c trong c\u00f4ng ty.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/adsplus.vn\/wp-content\/uploads\/2017\/12\/h1.png\" alt=\"In-house team v\u00e0 agency\" class=\"wp-image-25196\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>In-house team v\u00e0 agency qu\u1ea3ng c\u00e1o: L\u1ef1a ch\u1ecdn n\u00e0o ph\u00f9 h\u1ee3p cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n?<\/em><\/p>\n\n\n\n<p>D\u1ec5 d\u00e0ng truy c\u1eadp c\u00e1c d\u1eef li\u1ec7u n\u1ed9i b\u1ed9. C\u00e1c ph\u00f2ng ban kh\u00e1c c\u0169ng cho ph\u00e9p team in-house&nbsp;<strong>d\u1ec5 d\u00e0ng h\u1ee3p t\u00e1c v\u1edbi \u0111\u1ed9i ng\u0169 Business Intelligence c\u1ee7a c\u00f4ng ty c\u0169ng nh\u01b0 khai th\u00e1c c\u01a1 s\u1edf d\u1eef li\u1ec7u th\u00f4ng tin kh\u00e1ch h\u00e0ng<\/strong>. C\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 <a href=\"https:\/\/adsplus.vn\/giai-phap-search-remarketing\/\"><strong>marketing<\/strong><\/a> l\u00e0 t\u1ed1i \u01b0u ho\u00e1. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 tu\u1ef3 bi\u1ebfn vi\u1ec7c ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o h\u01b0\u1edbng t\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 n\u1ed7 l\u1ef1c c\u1ee7a to\u00e0n b\u1ed9 team in-house ch\u00ednh l\u00e0 ch\u00eca kho\u00e1 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y.<\/p>\n\n\n\n<p>M\u1ed9t \u0111i\u1ec1u ch\u1eafc ch\u1eafn r\u1eb1ng c\u00e1c th\u00e0nh vi\u00ean n\u1ed9i b\u1ed9 \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng. \u0110\u00e2y s\u1ebd l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u1ea7y nhi\u1ec7t huy\u1ebft v\u00e0 <strong>t\u1eadn t\u1ee5y v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty<\/strong>. V\u00ec v\u1eady, x\u00e2y d\u1ef1ng m\u1ed9t team in-house t\u1eeb nh\u1eefng nh\u00e2n vi\u00ean gi\u1ecfi ch\u00ednh l\u00e0 thi\u1ebft l\u1eadp n\u1ec1n t\u1ea3ng cho s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>Gi\u1ea3m thi\u1ec3u \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 b\u01b0\u1edbc chuy\u1ec3n giao gi\u1eefa vi\u1ec7c thi\u1ebft k\u1ebf, ph\u00ea duy\u1ec7t v\u00e0 ra m\u1eaft chi\u1ebfn d\u1ecbch s\u1ebd g\u00f3p ph\u1ea7n \u0111\u1ea9y nhanh t\u1ed1c \u0111\u1ed9 ho\u1ea1t \u0111\u1ed9ng,<strong>&nbsp;t\u1ea1o thu\u1eadn l\u1ee3i cho vi\u1ec7c x\u1eed l\u00fd<\/strong>khi c\u00f3 thay \u0111\u1ed5i b\u1ea5t ng\u1edd ho\u1eb7c nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Agency: Chuy\u00ean gia linh ho\u1ea1t trong ng\u00e0nh<\/strong><\/h3>\n\n\n\n<p>Thu\u00ea ngo\u00e0i m\u1ed9t Agency l\u00e0<strong>&nbsp;c\u00e1ch nhanh nh\u1ea5t \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng chuy\u00ean gia \u0111\u00e3 qua \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n h\u1ed7 tr\u1ee3 qu\u1ea3n l\u00fd c\u00e1c d\u1ef1 \u00e1n qu\u1ea3ng c\u00e1o c\u1ee7a c\u00f4ng ty<\/strong>. Ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ed1t l\u00f5i c\u1ee7a c\u00e1c Agency ph\u1ee5 thu\u1ed9c v\u00e0o tr\u00ecnh \u0111\u1ed9 chuy\u00ean m\u00f4n c\u1ee7a nh\u00e2n vi\u00ean. V\u00ec v\u1eady n\u1ebfu l\u1ef1a ch\u1ecdn thu\u00ea Agency, b\u1ea1n s\u1ebd ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c th\u1eddi gian c\u0169ng nh\u01b0 c\u00f4ng s\u1ee9c trong vi\u1ec7c tuy\u1ec3n d\u1ee5ng ng\u01b0\u1eddi ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<p>C\u00e1c Agency l\u00e0m vi\u1ec7c \u0111\u1ed3ng th\u1eddi v\u1edbi nhi\u1ec1u kh\u00e1ch h\u00e0ng kh\u00e1c nhau gi\u00fap h\u1ecd c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng<strong>&nbsp;ki\u1ebfn th\u1ee9c v\u00e0 c\u00e1i nh\u00ecn th\u1ef1c ti\u1ec5n d\u1ef1a v\u00e0o n\u1ec1n t\u1ea3ng t\u1eeb c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o v\u00e0 nhi\u1ec1u ng\u00e0nh<\/strong>. C\u0169ng nh\u01b0 kh\u1ea3 n\u0103ng \u1ee9ng d\u1ee5ng ch\u00fang \u0111\u1ec3 th\u00fac \u0111\u1ea9y chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/adsplus.vn\/wp-content\/uploads\/2017\/12\/h1-6.jpg\" alt=\"marketing\" class=\"wp-image-25197\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>In-house team v\u00e0 agency qu\u1ea3ng c\u00e1o: L\u1ef1a ch\u1ecdn n\u00e0o ph\u00f9 h\u1ee3p cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n?<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Vi\u1ec7c tho\u1ea3 thu\u1eadn v\u1edbi c\u00e1c Agency th\u01b0\u1eddng kh\u00e1 linh ho\u1ea1t<\/strong><\/h4>\n\n\n\n<p>N\u00f3 s\u1ebd \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u c\u1ee7a c\u00f4ng ty b\u1ea1n. Th\u1eadm ch\u00ed ngay c\u1ea3 khi quy m\u00f4 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3. Tr\u00ecnh \u0111\u1ed9 chuy\u00ean m\u00f4n c\u1ee7a Agency kh\u00f4ng g\u1eafn li\u1ec1n v\u1edbi t\u1eebng c\u00e1 nh\u00e2n nh\u00e2n vi\u00ean nh\u01b0 khi b\u1ea1n t\u1ef1 x\u00e2y d\u1ef1ng team in-house cho m\u00ecnh. V\u00ec v\u1eady,<strong>&nbsp;chi ph\u00ed c\u1ed1 \u0111\u1ecbnh th\u1ea5p h\u01a1n c\u00f9ng v\u1edbi s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o t\u1eebng nh\u00e2n vi\u00ean s\u1ebd \u00edt r\u1ee7i ro h\u01a1n cho b\u1ea1n<\/strong>.<\/p>\n\n\n\n<div id=\"AdAsia\">&nbsp;<\/div>\n\n\n\n<p>Ch\u1ec9 t\u1eadp trung v\u00e0o m\u1ed9t d\u1ef1 \u00e1n duy nh\u1ea5t c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m \u0111i t\u00ednh s\u00e1ng t\u1ea1o. Nh\u01b0ng \u0111\u1ed1i v\u1edbi c\u00e1c Agency, kinh nghi\u1ec7m l\u00e0m vi\u1ec7c cho nhi\u1ec1u kh\u00e1ch h\u00e0ng, nhi\u1ec1u d\u1ef1 \u00e1n kh\u00e1c nhau ch\u00ednh l\u00e0 l\u1ee3i th\u1ebf. Do \u0111\u00f3 \u0111\u1ed9i ng\u0169 s\u00e1ng t\u1ea1o c\u1ee7a Agency lu\u00f4n \u0111\u01b0\u1ee3c duy tr\u00ec c\u1ea3m h\u1ee9ng. T\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0a ra \u00fd t\u01b0\u1edfng v\u00e0 c\u1eadp nh\u1eadt nh\u1eefng \u0111i\u1ec1u m\u1edbi m\u1ebb. Nh\u1edd \u0111\u00f3, c\u00f4ng ty c\u1ee7a b\u1ea1n s\u1ebd c\u00f3 m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o m\u1edbi l\u1ea1 v\u00e0 th\u00fa v\u1ecb m\u00e0 m\u1ed9t team in-house kh\u00f4ng th\u1ec3 n\u00e0o mang l\u1ea1i \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Trang b\u1ecb nh\u1eefng c\u00f4ng c\u1ee5 marketing ph\u00f9 h\u1ee3p<\/strong><\/h3>\n\n\n\n<p>B\u1ea5t k\u1ec3 ph\u01b0\u01a1ng ph\u00e1p marketing m\u00e0 b\u1ea1n ch\u1ecdn l\u00e0 g\u00ec ? Ngay c\u1ea3 m\u1ed9t \u0111\u1ed9i ng\u0169 s\u00e1ng t\u1ea1o c\u1ef1c k\u1ef3 t\u00e0i n\u0103ng c\u0169ng kh\u00f4ng th\u1ec3 ph\u00e1t huy t\u1ed1t nh\u1ea5t n\u0103ng l\u1ef1c c\u1ee7a h\u1ecd n\u1ebfu kh\u00f4ng c\u00f3 c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 ph\u00f9 h\u1ee3p. C\u00e1c n\u1ec1n t\u1ea3ng marketing nh\u01b0 <a href=\"https:\/\/adsplus.vn\/dich-vu-quang-cao-facebook\/\"><strong>Facebook<\/strong><\/a> cung c\u1ea5p mi\u1ec5n ph\u00ed c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd vi\u1ec7c qu\u1ea3ng c\u00e1o. V\u00e0 c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng r\u1ea5t hi\u1ec7u qu\u1ea3. N\u1ebfu b\u1ea1n c\u1ea3m th\u1ea5y c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y kh\u00f4ng c\u00f2n \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a c\u00f4ng ty m\u00ecnh. L\u00fd do c\u00f3 th\u1ec3 l\u00e0 v\u00ec thi\u1ebfu m\u1ed9t s\u1ed1 t\u00ednh n\u0103ng, nhu c\u1ea7u t\u1ef1 \u0111\u1ed9ng ho\u00e1 c\u00e1c quy tr\u00ecnh. Hay ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c quy tr\u00ecnh c\u00f4ng vi\u1ec7c \u1edf quy m\u00f4 l\u1edbn h\u01a1n. Th\u00ec \u0111\u00e3 \u0111\u1ebfn l\u00fac b\u1ea1n n\u00ean t\u00ecm ki\u1ebfm m\u1ed9t c\u00f4ng c\u1ee5 kh\u00e1c thay th\u1ebf.<\/p>\n\n\n\n<p>Nh\u00ecn chung, c\u00e1c nh\u00e0 cung c\u1ea5p c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c chia th\u00e0nh 3 lo\u1ea1i d\u1ef1a theo m\u00f4 h\u00ecnh d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>C\u00e1c c\u00f4ng c\u1ee5 t\u1ef1 ph\u1ee5c v\u1ee5 ho\u00e0n to\u00e0n (Fully self-serve tools)<\/strong><\/h4>\n\n\n\n<p>C\u00f4ng c\u1ee5 n\u00e0y<strong>&nbsp;<\/strong>th\u01b0\u1eddng c\u00f3 chi ph\u00ed r\u1ebb h\u01a1n v\u00e0 c\u00f3 m\u1ed9t s\u1ed1 t\u00ednh n\u0103ng b\u1ed5 sung. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 nh\u1eefng t\u00ednh n\u0103ng m\u00e0 c\u00e1c c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed cung c\u1ea5p. M\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng c\u1ee5 n\u00e0y th\u1ef1c ra c\u0169ng t\u01b0\u01a1ng t\u1ef1 v\u1edbi n\u1ec1n t\u1ea3ng <a href=\"https:\/\/adsplus.vn\/blog\/chuyen-muc\/kien-thuc\/facebook-marketing\/facebook-ads\/\"><strong>Facebook<\/strong><\/a> \u1edf tr\u00ean. V\u00e0 b\u1ea1n ph\u1ea3i t\u1ef1 m\u00ecnh ch\u1ea1y qu\u1ea3ng c\u00e1o v\u00e0 l\u00e0m c\u00e1c c\u00f4ng vi\u1ec7c li\u00ean quan kh\u00e1c.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>C\u00e1c gi\u1ea3i ph\u00e1p t\u1ef1 ph\u1ee5c v\u1ee5 c\u00f3 h\u1ed7 tr\u1ee3 m\u1edf r\u1ed9ng (Self-serve solutions with extensive support)<\/strong>&nbsp;<\/h4>\n\n\n\n<p>C\u00f4ng c\u1ee5 n\u00e0y th\u01b0\u1eddng s\u1ebd to\u00e0n di\u1ec7n h\u01a1n. V\u00e0 ngo\u00e0i ra c\u00f2n cung c\u1ea5p t\u00ednh n\u0103ng t\u01b0 v\u1ea5n hay m\u1ed9t s\u1ed1 h\u00ecnh th\u1ee9c h\u1ed7 tr\u1ee3 kh\u00e1c. \u0110\u1ec3 tr\u00e1nh t\u00ecnh tr\u1ea1ng s\u1eed d\u1ee5ng k\u00e9m hi\u1ec7u qu\u1ea3 c\u00e1c c\u00f4ng c\u1ee5 n\u00e2ng cao n\u00e0y. B\u1ea1n ph\u1ea3i k\u1ebft h\u1ee3p s\u1eed d\u1ee5ng c\u00e1c thu\u1ed9c t\u00ednh v\u00e0 h\u1ed7 tr\u1ee3 t\u01b0 v\u1ea5n n\u1ebfu c\u1ea7n. Ngo\u00e0i ra, kinh nghi\u1ec7m \u00e1p d\u1ee5ng v\u00e0o th\u1ef1c ti\u1ec5n s\u1ebd gi\u00fap b\u1ea1n am hi\u1ec3u h\u01a1n c\u00e1ch s\u1eed d\u1ee5ng. C\u0169ng nh\u01b0 \u0111\u00f3 l\u00e0 c\u00e1c ch\u1ee9c n\u0103ng c\u1ee7a c\u00f4ng c\u1ee5. T\u1eeb \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c t\u1ed1i \u0111a l\u1ee3i \u00edch m\u00e0 c\u00f4ng c\u1ee5 mang l\u1ea1i.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Qu\u1ea3n tr\u1ecb d\u1ecbch v\u1ee5 (Managed Services)<\/strong> <\/h4>\n\n\n\n<p>C\u00f4ng c\u1ee5 n\u00e0y&nbsp;l\u00e0 m\u1ed9t \u0111\u1ed1i t\u00e1c c\u00f4ng ngh\u1ec7 t\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1c c\u00f4ng c\u1ee5 t\u1ef1 ph\u1ee5c v\u1ee5. Nh\u01b0ng ngo\u00e0i ra m\u00f4 h\u00ecnh n\u00e0y c\u00f2n quan t\u00e2m \u0111\u1ebfn vi\u1ec7c qu\u1ea3n l\u00fd c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. V\u1edbi c\u00e1c ch\u1ee9c n\u0103ng n\u00e0y, qu\u1ea3n tr\u1ecb d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u1ebfp \u1edf v\u1ecb tr\u00ed gi\u1eefa agency v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u1ef1 ph\u1ee5c v\u1ee5. <\/p>\n\n\n\n<p>N\u1ebfu \u0111ang c\u00e2n nh\u1eafc s\u1eed d\u1ee5ng m\u1ed9t lo\u1ea1i h\u00ecnh qu\u1ea3n tr\u1ecb d\u1ecbch v\u1ee5. B\u1ea1n n\u00ean \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng c\u00f4ng c\u1ee5, kh\u1ea3 n\u0103ng \u0111\u1ed5i m\u1edbi nhanh nh\u1ea1y. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a t\u1eebng \u0111\u1ed9i ng\u0169 qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 vi\u1ec7c c\u00e2n nh\u1eafc l\u1ef1a ch\u1ecdn m\u1ed9t c\u00f4ng c\u1ee5 self-serve ho\u1eb7c ch\u1ecdn m\u1ed9t Agency cho m\u00ecnh.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u0110\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh thu\u00ea ngo\u00e0i m\u1ed9t Agency<\/strong>.<strong> <\/strong><\/h4>\n\n\n\n<p>Vi\u1ec7c l\u1ef1a ch\u1ecdn th\u00eam m\u1ed9t c\u00f4ng c\u1ee5 n\u1eefa t\u1eeb m\u1ed9t \u0111\u1ed1i t\u00e1c th\u1ee9 ba r\u1ea5t quan tr\u1ecdng. L\u00fd do l\u00e0&nbsp;v\u00ec c\u1ea3 b\u1ea1n v\u00e0 agency \u0111\u1ec1u s\u1eed d\u1ee5ng tr\u1ef1c ti\u1ebfp ch\u00fang. L\u00fac n\u00e0y Agency s\u1ebd t\u1ed1i \u0111a ho\u00e1 hi\u1ec7u qu\u1ea3 qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. \u0110\u00f4i khi c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn c\u00e1c t\u00ednh n\u0103ng v\u00e0 d\u1ea1ng th\u1ee9c m\u1edbi tr\u01b0\u1edbc khi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u00f3 th\u1ec3 b\u1eaft k\u1ecbp. <\/p>\n\n\n\n<p>V\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh nh\u1ea5t l\u00e0 c\u00e1ch m\u1ed9t s\u1ed1 nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u00e3 ti\u1ebfp c\u1eadn v\u1edbi \u0111\u1ecbnh d\u1ea1ng Qu\u1ea3ng c\u00e1o quay v\u00f2ng tr\u00ean <a href=\"https:\/\/adsplus.vn\/blog\/facebook-cap-nhat-nhieu-tinh-nang-moi\/\"><strong>Facebook<\/strong><\/a> (Facebook\u2019s Carousel Ad format) tr\u01b0\u1edbc c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c. B\u1ea1n c\u00f3 th\u1ec3 th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a m\u1ed9t b\u00ean th\u1ee9 ba. C\u00f3 th\u1ec3 l\u00e0 \u0111\u1ed1i t\u00e1c \u0111\u00e3 gi\u00fap Facebook ph\u00e1t tri\u1ec3n \u0111\u1ecbnh d\u1ea1ng n\u00e0y. V\u00e0 cu\u1ed1i c\u00f9ng, c\u00e1c Agency c\u00f3 th\u1ec3 h\u01b0\u1edfng l\u1ee3i t\u1eeb c\u00e1c ngu\u1ed3n tri th\u1ee9c v\u00e0 \u0111\u00e0o t\u1ea1o s\u1eb5n c\u00f3 th\u00f4ng qua c\u00e1c nh\u00e0 cung c\u1ea5p c\u00f4ng ngh\u1ec7 qu\u1ea3ng c\u00e1o m\u00e0 b\u1ea1n \u0111\u00e3 l\u1ef1a ch\u1ecdn.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/adsplus.vn\/wp-content\/uploads\/2017\/12\/h1-7.jpg\" alt=\"marketing\" class=\"wp-image-25198\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>In-house team v\u00e0 agency qu\u1ea3ng c\u00e1o: L\u1ef1a ch\u1ecdn n\u00e0o ph\u00f9 h\u1ee3p cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n?<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0110\u00e3 \u0111\u1ebfn l\u00fac \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh<\/strong><\/h3>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t b\u1ea3n t\u00f3m t\u1eaft nhanh c\u00e1c c\u00e2u h\u1ecfi m\u00e0 b\u1ea1n n\u00ean c\u00e2n nh\u1eafc \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh d\u1ec5 d\u00e0ng h\u01a1n:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>In-house:<\/strong><\/h4>\n\n\n\n<ul><li>Li\u1ec7u b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c v\u00e0 \u0111\u1ee7 kh\u1ea3 n\u0103ng thu\u00ea m\u1ed9t chuy\u00ean gia marketing \u0111\u1ec3 qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh?<\/li><li>N\u1ebfu c\u00e2u tr\u1ea3 l\u1eddi \u1edf tr\u00ean l\u00e0 \u201ckh\u00f4ng\u201d. V\u1eady b\u1ea1n c\u00f3 \u0111\u1ee7 ki\u1ebfn th\u1ee9c \u0111\u1ec3 \u0111\u00e0o t\u1ea1o m\u1ed9t ng\u01b0\u1eddi c\u00f2n nghi\u1ec7p d\u01b0 cho v\u1ecb tr\u00ed \u0111\u00f3 kh\u00f4ng?<\/li><li>B\u1ea1n c\u00f3 bi\u1ebft m\u1ee5c ti\u00eau b\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u00e0 g\u00ec ? V\u00e0 b\u1ea1n c\u00f3 tin t\u01b0\u1edfng m\u00ecnh s\u1ebd s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3 c\u00e1c ngu\u1ed3n l\u1ef1c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00f3 kh\u00f4ng?<\/li><li>\u0110\u1ed9i ng\u0169 marketing c\u1ee7a b\u1ea1n s\u1ebd x\u1eed l\u00fd \u1ed5n t\u1ea5t c\u1ea3 c\u00f4ng vi\u1ec7c. Hay b\u1ea1n c\u1ea7n ph\u1ea3i tuy\u1ec3n d\u1ee5ng th\u00eam ng\u01b0\u1eddi \u0111\u1ec3 h\u1ed7 tr\u1ee3? B\u1ea1n \u0111\u00e3 c\u00f3 d\u1ef1 t\u00ednh s\u1ebd tuy\u1ec3n d\u1ee5ng t\u1eeb \u0111\u00e2u ch\u01b0a?<\/li><li>\u0110\u1ed9i ng\u0169 marketing c\u1ee7a b\u1ea1n c\u00f3 \u0111\u1ee7 kh\u1ea3 n\u0103ng x\u1eed l\u00fd khi c\u00f3 y\u00eau c\u1ea7u thay \u0111\u1ed5i hay kh\u00f4ng?<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Agency:<\/strong><\/h4>\n\n\n\n<ul><li>Agency m\u00e0 b\u1ea1n ch\u1ecdn c\u00f3 kinh nghi\u1ec7m trong th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u00e0nh c\u1ee7a b\u1ea1n kh\u00f4ng?<\/li><li>M\u00f4 h\u00ecnh hoa h\u1ed3ng c\u1ee7a Agency m\u00e0 b\u1ea1n ch\u1ecdn l\u00e0 g\u00ec ? T\u00ednh theo t\u1ef7 l\u1ec7 hay l\u00e0 c\u1ed1 \u0111\u1ecbnh ngay c\u1ea3 khi k\u1ebft qu\u1ea3 c\u00f4ng vi\u1ec7c kh\u00f4ng \u0111\u1ea1t y\u00eau c\u1ea7u?<\/li><li>Agency s\u1ebd x\u1eed l\u00fd h\u1ebft t\u1ea5t c\u1ea3 c\u00f4ng vi\u1ec7c hay b\u1ea1n c\u1ea7n ph\u1ea3i h\u1ed7 tr\u1ee3. V\u00ed d\u1ee5 nh\u01b0 cung c\u1ea5p h\u00ecnh \u1ea3nh, v\u0103n b\u1ea3n qu\u1ea3ng c\u00e1o?<\/li><li>B\u1ea1n v\u00e0 agency c\u00f3 th\u1ec3 tho\u1ea3 thu\u1eadn v\u1ec1 c\u00e1c m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng \u0111\u1ec3 ti\u1ebfn \u0111\u1ebfn h\u1ee3p t\u00e1c v\u1edbi nhau kh\u00f4ng?<\/li><\/ul>\n\n\n\n<p>Ch\u00fac b\u1ea1n l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c gi\u1ea3i ph\u00e1p t\u1ed1t nh\u1ea5t cho c\u00f4ng ty m\u00ecnh.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/adsplus.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adsplus.vn<\/a><\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1<\/em> <em>Marketing.<\/em> V<em>\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>C\u00e1c c\u00f4ng ty n\u00ean t\u1ef1 x\u00e2y d\u1ef1ng cho m\u00ecnh m\u1ed9t \u0111\u1ed9i ng\u0169 marketing in-house hay t\u00ecm ki\u1ebfm m\u1ed9t agency c\u00f3 chuy\u00ean m\u00f4n t\u1eeb b\u00ean ngo\u00e0i? Li\u1ec7u In-house team v\u00e0 agency c\u00e1i n\u00e0o s\u1ebd t\u1ed1t h\u01a1n ? \u0110\u00e2y l\u00e0 c\u00e2u h\u1ecfi mu\u00f4n thu\u1edf m\u00e0 s\u1edbm mu\u1ed9n g\u00ec c\u00e1c doanh nghi\u1ec7p c\u0169ng ph\u1ea3i \u0111\u1ed1i m\u1eb7t \u0111\u1ec3 \u0111\u00e1p [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1446,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[57],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>In house v\u00e0 agency qu\u1ea3ng c\u00e1o: L\u1ef1a ch\u1ecdn n\u00e0o ph\u00f9 h\u1ee3p cho doanh nghi\u1ec7p<\/title>\n<meta name=\"description\" content=\"Vi\u1ec7c l\u1ef1a ch\u1ecdn gi\u1eefa in house team v\u00e0 agency qu\u1ea3ng c\u00e1o l\u00e0 m\u1ed9t b\u00e0i to\u00e1n \u0111\u1eb7t ra cho c\u00e1c SMEs ch\u01b0a th\u1ec3 x\u00e2y d\u1ef1ng ph\u00f2ng Marketing 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