{"id":14567,"date":"2020-12-06T15:00:00","date_gmt":"2020-12-06T08:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=14567"},"modified":"2020-12-04T15:37:02","modified_gmt":"2020-12-04T08:37:02","slug":"5-van-de-can-giai-quyet-cho-viec-lap-ke-hoach-digital-marketing-2021","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/5-van-de-can-giai-quyet-cho-viec-lap-ke-hoach-digital-marketing-2021","title":{"rendered":"5 v\u1ea5n \u0111\u1ec1 c\u1ea7n gi\u1ea3i quy\u1ebft cho vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch Digital Marketing 2021"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2020\/12\/5-v\u1ea5n-\u0111\u1ec1-c\u1ea7n-gi\u1ea3i-quy\u1ebft-cho-vi\u1ec7c-l\u1eadp-k\u1ebf-ho\u1ea1ch-ti\u1ebfp-th\u1ecb-s\u1ed1-2021-3-1024x576.png\" alt=\"l\u1eadp k\u1ebf ho\u1ea1ch digital marketing\" class=\"wp-image-14592\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2020\/12\/5-v\u1ea5n-\u0111\u1ec1-c\u1ea7n-gi\u1ea3i-quy\u1ebft-cho-vi\u1ec7c-l\u1eadp-k\u1ebf-ho\u1ea1ch-ti\u1ebfp-th\u1ecb-s\u1ed1-2021-3-1024x576.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2020\/12\/5-v\u1ea5n-\u0111\u1ec1-c\u1ea7n-gi\u1ea3i-quy\u1ebft-cho-vi\u1ec7c-l\u1eadp-k\u1ebf-ho\u1ea1ch-ti\u1ebfp-th\u1ecb-s\u1ed1-2021-3-300x169.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2020\/12\/5-v\u1ea5n-\u0111\u1ec1-c\u1ea7n-gi\u1ea3i-quy\u1ebft-cho-vi\u1ec7c-l\u1eadp-k\u1ebf-ho\u1ea1ch-ti\u1ebfp-th\u1ecb-s\u1ed1-2021-3-768x432.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2020\/12\/5-v\u1ea5n-\u0111\u1ec1-c\u1ea7n-gi\u1ea3i-quy\u1ebft-cho-vi\u1ec7c-l\u1eadp-k\u1ebf-ho\u1ea1ch-ti\u1ebfp-th\u1ecb-s\u1ed1-2021-3-1536x864.png 1536w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2020\/12\/5-v\u1ea5n-\u0111\u1ec1-c\u1ea7n-gi\u1ea3i-quy\u1ebft-cho-vi\u1ec7c-l\u1eadp-k\u1ebf-ho\u1ea1ch-ti\u1ebfp-th\u1ecb-s\u1ed1-2021-3-2048x1152.png 2048w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2020\/12\/5-v\u1ea5n-\u0111\u1ec1-c\u1ea7n-gi\u1ea3i-quy\u1ebft-cho-vi\u1ec7c-l\u1eadp-k\u1ebf-ho\u1ea1ch-ti\u1ebfp-th\u1ecb-s\u1ed1-2021-3-1920x1080.png 1920w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2020\/12\/5-v\u1ea5n-\u0111\u1ec1-c\u1ea7n-gi\u1ea3i-quy\u1ebft-cho-vi\u1ec7c-l\u1eadp-k\u1ebf-ho\u1ea1ch-ti\u1ebfp-th\u1ecb-s\u1ed1-2021-3-610x343.png 610w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u0110\u1ec3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch v\u00e0 chi\u1ebfn l\u01b0\u1ee3c Digital Marketing cho n\u0103m 2021. C\u1ea5p qu\u1ea3n l\u00fd n\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed9t k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb s\u1ed1 c\u00f3 th\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng?. L\u00e0m sao \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng s\u1ed1 tr\u00ean c\u00e1c k\u00eanh online su\u1ed1t n\u0103m qua c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u00f3 hi\u1ec7u qu\u1ea3 kh\u00f4ng?<\/p>\n\n\n\n<p>\u0110\u1ec3 tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi tr\u00ean, c\u1ea5p qu\u1ea3n l\u00fd c\u1ea7n t\u1eadp trung gi\u1ea3i quy\u1ebft 5 v\u1ea5n \u0111\u1ec1 d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Digital Market Share<\/h3>\n\n\n\n<p>Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng online \u0111\u00e3 ti\u1ebfp s\u1ee9c cho th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o s\u1ed1 t\u1ea1i Vi\u1ec7t Nam b\u00f9ng n\u1ed5. V\u00e0 tr\u1edf n\u00ean s\u00f4i \u0111\u1ed9ng h\u01a1n bao gi\u1edd h\u1ebft. Ph\u1ea7n l\u1edbn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u c\u1ed1 g\u1eafng &#8220;chi\u1ebfm \u0111\u1ea5t&#8221; tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1. Nh\u01b0ng l\u1ea1i qu\u00ean m\u1ea5t m\u1ed9t v\u00e0i ti\u00eau ch\u00ed quan tr\u1ecdng. \u0110\u1ec3 t\u1ea1o n\u00ean ch\u1ec9 s\u1ed1 Digital market share hi\u1ec7n nay, \u0111\u00f3 l\u00e0:<\/p>\n\n\n\n<ul><li>\u0110\u00e2u l\u00e0 k\u00eanh ch\u00ednh m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n t\u1eadp trung v\u00e0o. \u0110\u1ec3 ph\u00e1t tri\u1ec3n \u0111\u1ec3 chi\u1ebfm l\u1ee3i th\u1ebf traffic trong \u0111\u1eb7c tr\u01b0ng ng\u00e0nh h\u00e0ng?<\/li><li>\u0110\u00e2u l\u00e0 k\u00eanh b\u00e1n ch\u00ednh tr\u00ean c\u00e1c e-Marketplace v\u00e0 vai tr\u00f2 c\u1ee7a ch\u00fang?<\/li><li>M\u1ee9c \u0111\u1ed9 \u0111\u1ea7u t\u01b0 cho n\u1ec1n t\u1ea3ng e-Shop (ph\u00e1t tri\u1ec3n Mobile app, li\u00ean k\u1ebft v\u1edbi c\u00e1c Mobile app kh\u00e1c,&#8230;).<\/li><li>C\u00e1c n\u1ec1n t\u1ea3ng online v\u00e0 k\u00eanh b\u00e1n h\u00e0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u00f3 c\u00f2n ph\u00f9 h\u1ee3p th\u1ecb hi\u1ebfu c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng hay \u0111\u00e3 l\u1ed7i th\u1eddi?<\/li><\/ul>\n\n\n\n<p>N\u1ebfu kh\u00f4ng x\u00e1c \u0111\u1ecbnh r\u00f5 4 y\u1ebfu t\u1ed1 tr\u00ean, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c cho c\u00e1c k\u00eanh kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p m\u00e0 c\u00f2n \u0111ang l\u00e0m m\u1ea5t \u0111i c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Customer Insights<\/h3>\n\n\n\n<p>T\u1eeb Google Analytics ho\u1eb7c c\u00e1c c\u00f4ng c\u1ee5 t\u01b0\u01a1ng t\u1ef1. B\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng truy c\u1eadp k\u00eanh online. S\u1ed1 l\u01b0\u1ee3t xem ho\u1eb7c s\u1ed1 l\u01b0\u1ee3t nh\u1ea5p v\u00e0o s\u1ea3n ph\u1ea9m. Tuy nhi\u00ean, b\u1ea1n kh\u00f4ng th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c ch\u1ec9 s\u1ed1 c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng n\u1ebfu kh\u00f4ng c\u00f3 kh\u1ea3o s\u00e1t chi ti\u1ebft. Kh\u00e1ch h\u00e0ng ngh\u0129 g\u00ec v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. H\u1ecd \u0111\u00e1nh gi\u00e1 th\u1ebf n\u00e0o v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. Hay b\u1ea1n c\u1ea7n b\u1ed5 sung \u0111i\u1ec1u g\u00ec l\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd t\u1eeb c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng?  \u01afu \u0111i\u1ec3m c\u1ee7a customer insights l\u00e0 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u gia t\u0103ng th\u1ecb ph\u1ea7n c\u0169ng nh\u01b0 t\u0103ng t\u1ec9 l\u1ec7 c\u1ea1nh tranh. Nh\u01b0ng thay v\u00e0o \u0111\u00f3, customer insights c\u0169ng mang theo nh\u01b0\u1ee3c \u0111i\u1ec3m v\u00ec y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi l\u00e0 y\u1ebfu t\u1ed1 b\u1ea5t \u1ed5n \u0111\u1ecbnh v\u00e0 d\u1ec5 thay \u0111\u1ed5i nh\u1ea5t.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Influencer<\/h3>\n\n\n\n<p>M\u1ed9t \u0111i\u1ec1u g\u00e2y kh\u00f3 kh\u0103n cho kh\u00f4ng \u00edt th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 l\u00e0 t\u00ecm m\u1ed9t influencer ph\u00f9 h\u1ee3p.  Hi\u1ec7n nay, vi\u1ec7c ch\u1ecdn influencer kh\u00f4ng ch\u1ec9 th\u1ec3 hi\u1ec7n qua l\u01b0\u1ee3ng like v\u00e0 follower. M\u00e0 c\u00f2n ph\u1ea3i d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c, \u0111\u1ed9 &#8220;th\u1eadt&#8221; c\u1ee7a profile. V\u00e0 m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ng\u00e0nh, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 s\u1ee9c lan t\u1ecfa \u0111\u1ebfn nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Ngo\u00e0i danh ti\u1ebfng v\u00e0 \u0111\u1ecba v\u1ecb truy\u1ec1n th\u00f4ng ra. M\u1ee9c \u0111\u1ed9 th\u1ea3o lu\u1eadn t\u1ed1t, x\u1ea5u v\u1ec1 h\u00ecnh \u1ea3nh c\u00e1 nh\u00e2n c\u0169ng \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111o l\u01b0\u1eddng s\u1ef1 ph\u00f9 h\u1ee3p c\u1ee7a influencer v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Media Optimization<\/h3>\n\n\n\n<p>Do ch\u01b0a x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c c\u00f4ng c\u1ee5 s\u1ed1 hi\u1ec7n \u0111\u1ea1i. Ho\u1eb7c b\u1ed9 KPIs \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 Media theo h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng v\u00e0 s\u1ea3n ph\u1ea9m ch\u01b0a chi ti\u1ebft. Nhi\u1ec1u doanh nghi\u1ec7p \u0111ang l\u00e3ng ph\u00ed c\u00e1c ngu\u1ed3n l\u1ef1c c\u1ee7a m\u00ecnh. Do v\u1eadn h\u00e0nh truy\u1ec1n th\u00f4ng kh\u00f4ng hi\u1ec7u qu\u1ea3, d\u1eabn \u0111\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o s\u1ed1 ch\u01b0a \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a ho\u00e0n to\u00e0n. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Marketing Technology<\/h3>\n\n\n\n<p>\u0110\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch Digital Marketing hi\u1ec7u qu\u1ea3 cho n\u0103m 2021. Kh\u00f4ng th\u1ec3 kh\u00f4ng nh\u1eafc \u0111\u1ebfn s\u1ef1 quan tr\u1ecdng c\u1ee7a vi\u1ec7c \u0111\u00e1nh gi\u00e1 to\u00e0n di\u1ec7n. C\u00e1c c\u00f4ng ngh\u1ec7 Martech c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u00f9ng ng\u00e0nh. So s\u00e1nh s\u1ebd gi\u00fap b\u1ea1n r\u00fat ra \u0111\u01b0\u1ee3c nh\u1eefng thi\u1ebfu s\u00f3t v\u00e0 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh h\u1ee3p l\u00fd.<\/p>\n\n\n\n<p>Hi\u1ec3u r\u00f5 Martech c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. C\u00f2n \u0111\u1ec3 \u00e1p d\u1ee5ng l\u00ean kh\u00e1ch h\u00e0ng nh\u01b0 t\u0103ng t\u00ednh ti\u1ec7n \u00edch cho h\u1ecd. \u0110\u1ed3ng th\u1eddi gi\u1ea3m b\u1edbt kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean, gi\u00fap ph\u00e2n t\u00edch ch\u00e2n dung kh\u00e1ch h\u00e0ng tr\u00ean c\u00e1c k\u00eanh online,&#8230;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 theo d\u00f5i b\u00e0i vi\u1ebft. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng c\u1eadp nh\u1eadt m\u1edbi nh\u1ea5t v\u1ec1 Digital Marketing v\u00e0 c\u00e1c Tips ch\u1ea1y ph\u00e1t tri\u1ec3n v\u1ec1 Digital Marketing hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYS30\" target=\"_blank\">guru.edu.vn<\/a><\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ec3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch v\u00e0 chi\u1ebfn l\u01b0\u1ee3c Digital Marketing cho n\u0103m 2021. C\u1ea5p qu\u1ea3n l\u00fd n\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed9t k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb s\u1ed1 c\u00f3 th\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng?. L\u00e0m sao \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng s\u1ed1 tr\u00ean [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14582,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[87],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>K\u1ebf ho\u1ea1ch Digital Marketing - H\u01b0\u1edbng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 cho n\u0103m 2021 [M\u1edaI]<\/title>\n<meta name=\"description\" content=\"K\u1ebf ho\u1ea1ch digital marketing cho n\u0103m 2021 l\u00e0 v\u1ea5n \u0111\u1ec1 r\u1ea5t quan tr\u1ecdng v\u00e0 c\u1ea7n ph\u1ea3i bi\u1ebft 5 v\u1ea5n \u0111\u1ec1 tr\u1ecdng t\u00e2m \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u00e0 ra h\u01b0\u1edbng ph\u00e1t tri\u1ec3n Plan thu\u1eadn l\u1ee3i h\u01a1n\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/5-van-de-can-giai-quyet-cho-viec-lap-ke-hoach-digital-marketing-2021\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"K\u1ebf ho\u1ea1ch Digital Marketing - 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