{"id":14770,"date":"2020-12-10T16:00:00","date_gmt":"2020-12-10T09:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=14770"},"modified":"2020-12-11T16:11:05","modified_gmt":"2020-12-11T09:11:05","slug":"7-loai-video-marketing-co-ban-quan-trong-thuong-duoc-ap-dung","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/7-loai-video-marketing-co-ban-quan-trong-thuong-duoc-ap-dung","title":{"rendered":"7 lo\u1ea1i Video Marketing c\u01a1 b\u1ea3n quan tr\u1ecdng th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2020\/12\/7-loai-video-marketing-quan-trong-1024x576.jpg\" alt=\"7 lo\u1ea1i video marketing quan tr\u1ecdng\" class=\"wp-image-14863\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2020\/12\/7-loai-video-marketing-quan-trong-1024x576.jpg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2020\/12\/7-loai-video-marketing-quan-trong-300x169.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2020\/12\/7-loai-video-marketing-quan-trong-768x432.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2020\/12\/7-loai-video-marketing-quan-trong-1536x864.jpg 1536w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2020\/12\/7-loai-video-marketing-quan-trong-2048x1152.jpg 2048w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2020\/12\/7-loai-video-marketing-quan-trong-1920x1080.jpg 1920w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2020\/12\/7-loai-video-marketing-quan-trong-610x343.jpg 610w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>B\u1ea1n c\u00f3 bi\u1ebft video \u0111ang l\u00e0 t\u00e2m \u0111i\u1ec3m \u0111\u1ee9ng \u0111\u1ea7u v\u00e0 s\u1ebd ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd h\u01a1n n\u1eefa. C\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y qua s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c k\u00eanh YouTube thu v\u1ec1 h\u01a1n 10 t\u1ef7 l\u01b0\u1ee3t views m\u1ed7i th\u00e1ng. V\u1edbi s\u1ef1 xu\u1ea5t hi\u1ec7n \u0111\u1ea7y m\u1ea1nh m\u1ebd c\u1ee7a &#8220;\u00d4ng tr\u00f9m&#8221; TikTok d\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng qua c\u00e1c video. Th\u00ec c\u00f3 th\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c video \u0111ang l\u00e0 t\u00e2m \u0111i\u1ec3m ph\u00e1t tri\u1ec3n hi\u1ec7n nay. Vi\u1ec7c ph\u00e1t tri\u1ec3n Video Marketing ch\u1ea5t l\u01b0\u1ee3ng c\u0169ng l\u00e0 \u0111i\u1ec1u r\u1ea5t c\u1ea7n thi\u1ebft khi \u00e1p d\u1ee5ng 7 lo\u1ea1i video marketing d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Video gi\u1ea3i th\u00edch (Explain Video)<\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 lo\u1ea1i video gi\u1ea3i th\u00edch v\u1ec1 th\u00f4ng tin, h\u01b0\u1edbng d\u1eabn, v\u1eadn h\u00e0nh v\u1ec1 s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5. D\u1ea1ng video online n\u00e0y \u0111ang chi\u1ebfm m\u1ed9t l\u01b0\u1ee3ng l\u1edbn tr\u00ean mang \u0111i\u1ec7n t\u1eed. M\u1ee5c ti\u00eau c\u1ee7a video n\u00e0y ch\u00ednh l\u00e0 t\u0103ng t\u1ec9 l\u1ec7 conversion rate (t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i). C\u00f3 th\u1ec3 \u0111\u1ec3 tr\u00ean landing page \u0111\u1ec3 gi\u1ea3m t\u1ef7 l\u1ec7 tho\u00e1t trang. Hay \u0111\u0103ng l\u00ean tr\u00ean c\u00e1c k\u00eanh Social media \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng h\u1ee9ng th\u00fa v\u1edbi s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Video qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng hi\u1ec7u (Video ads\/promo)<\/strong><\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 lo\u1ea1i Video Marketing s\u1ebd th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u nh\u1eadn bi\u1ebft v\u00e0 giai \u0111o\u1ea1n ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1ee5c \u0111\u00edch ch\u00ednh c\u1ee7a Video n\u00e0y ch\u00ednh l\u00e0 n\u00f3i v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5.<\/p>\n\n\n\n<p>\u1ede giai \u0111o\u1ea1 nh\u1eadn bi\u1ebft th\u00ec video n\u00e0y s\u1ebd show ra nh\u1eefng th\u00f4ng tin, t\u1ea7m nh\u00ecn v\u00e0 s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi xem. \u1ede giai \u0111o\u1ea1n chuy\u1ec3n \u0111\u1ed5i s\u1ebd \u0111\u01b0a ra nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 ng\u01b0\u1eddi d\u00f9ng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c c\u00f9ng v\u1edbi c\u00e1c c\u00e2u CTA (Call To Action).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Video khuy\u1ebfn m\u00e3i, gi\u1ea3m gi\u00e1 (Video Sales &#8211; Discount)<\/strong><\/h3>\n\n\n\n<p>Lo\u1ea1i video n\u00e0y s\u1ebd n\u00f3i v\u1ec1 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, \u01b0a \u0111\u00e3i cho s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 trong m\u1ed9t th\u1eddi \u0111i\u1ec3m nh\u1ea5t \u0111\u1ecbnh. M\u1ee5c \u0111\u00edch c\u1ee7a video n\u00e0y ch\u00ednh l\u00e0 t\u0103ng chuy\u1ec3n \u0111\u1ed5i trong b\u00e1n h\u00e0ng. Thu h\u00fat nhi\u1ec1u ng\u01b0\u1eddi mua h\u01a1n \u0111\u1ec3 t\u0103ng doanh thu. <\/p>\n\n\n\n<p>\u0110\u1ec3 l\u00e0m t\u0103ng s\u1ef1 thu h\u00fat c\u1ee7a video n\u00e0y h\u01a1n th\u00ec n\u00ean \u0111i th\u1eb3ng ngay v\u00e0o v\u1ea5n \u0111\u1ec1 khuy\u1ebfn m\u00e3i, h\u00ecnh th\u1ee9c \u00e1p d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o. \u0110\u1ed3ng th\u1eddi k\u00e8m th\u00eam c\u00e1c c\u00e2u CTA \u0111\u1ec3 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ra quy\u1ebft \u0111\u1ecbnh mua cao h\u01a1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Video v\u1ec1 c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng (Testimonial Video)<\/strong><\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 nh\u1eefng video v\u1ec1 nh\u1eefng c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng khi \u0111\u00e3 s\u1eed d\u1ee5ng qua s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5. D\u1ea1ng video n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong giai \u0111o\u1ea1n c\u00e2n nh\u1eafc tr\u01b0\u1edbc khi mua c\u1ee7a  kh\u00e1ch h\u00e0ng. M\u1ee5c \u0111\u00edch ch\u00ednh c\u1ee7a video n\u00e0y ch\u00ednh l\u00e0 x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u1eefng v\u00e0ng v\u1edbi kh\u00e1ch h\u00e0ng. Thay v\u00ec nh\u1eefng b\u00e0i c\u1ea3m nh\u1eadn d\u00e0i d\u00f2ng th\u00ec v\u1edbi m\u1ed9t Testimonial Video s\u1ebd g\u00e2y \u1ea5n t\u01b0\u1ee3ng h\u01a1n nhi\u1ec1u. Qua nh\u1eefng chia s\u1ebb ch\u00e2n th\u1eadt trong l\u1eddi n\u00f3i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Video gi\u00e1o d\u1ee5c, ki\u1ebfn th\u1ee9c (Education\/Tips Video)<\/strong><\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 video ch\u1ee7 y\u1ebfu \u0111\u01b0a nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch \u0111\u1ec3 gi\u00fap thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. N\u1ed9i dung c\u1ee7a video s\u1ebd h\u01b0\u1edbng t\u1edbi nh\u1eefng th\u00f4ng tin, chia s\u1ebb, ki\u1ebfn th\u1ee9c v\u1ec1 ch\u1ee7 \u0111\u1ec3 li\u00ean quan m\u00e0 kh\u00e1ch h\u00e0ng h\u1ee9ng th\u00fa, \u0111ang mu\u1ed1n t\u00ecm hi\u1ec3u. B\u1ea1n s\u1ebd x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng qua nh\u1eefng b\u00e0i chia s\u1ebb n\u00e0y. V\u00ec kh\u00e1ch h\u00e0ng s\u1ebd lu\u00f4n theo d\u00f5i \u0111\u1ec3 c\u1eadp nh\u1eadt nh\u1eefng th\u00f4ng tin m\u1edbi t\u1eeb b\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Livestream<\/strong><\/h3>\n\n\n\n<p>H\u00ecnh th\u1ee9c n\u00e0y ch\u1eafc h\u1eb3n ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y nhi\u1ec1u tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i. Nh\u1ea5t l\u00e0 \u1edf Facebook, \u0111ang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ea5t l\u00e0 ph\u1ed5 bi\u1ebfn. H\u00ecnh th\u1ee9c n\u00e0y b\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3i \u0111\u00e1p, t\u01b0 v\u1ea5n v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ngay l\u1eadp t\u1ee9c. Ch\u00ednh nh\u1edd t\u00ednh nh\u1ea5t th\u1eddi m\u00e0 c\u00f3 r\u1ea5t nhi\u1ec1u kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u1eb7t mua h\u00e0ng qua Livestream. Nh\u1eefng n\u1ed9i dung livestream ph\u1ed5 bi\u1ebfn hi\u1ec7n nay:<\/p>\n\n\n\n<ul><li>B\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp<\/li><li>Talkshow<\/li><li>H\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5<\/li><li>KOL review s\u1ea3n ph\u1ea9m tr\u1ef1c ti\u1ebfp  <\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7. Video h\u00ecnh \u0111\u1ed9ng (Animation Video)<\/strong><\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 video mang nhi\u1ec1u t\u00ednh s\u00e1ng t\u1ea1o nh\u1ea5t cho c\u00e1c chi\u1ebfn l\u01b0\u1ee3c content marketing. Nh\u1eefng video n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng l\u00ean c\u00e2u chuy\u1ec7n hay t\u00ecnh hu\u1ed1ng. Nh\u1eb1m m\u1ee5c \u0111\u00edch h\u01b0\u1edbng d\u1eabn, gi\u1ea3i th\u00edch cho ng\u01b0\u1eddi xem. H\u00ecnh th\u1ee9c video n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed1 v\u00e0 s\u1eed d\u1ee5ng th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi xem nhi\u1ec1u h\u01a1n.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n v\u1eabn ch\u01b0a \u0111\u1ea9y m\u1ea1nh hay v\u1eabn ch\u01b0a s\u1eed d\u1ee5ng c\u00e1c lo\u1ea1i Video Marketing th\u00ec h\u00e3y l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 ph\u00e1t tri\u1ec3n ngay. V\u00ec nh\u1eefng c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n, l\u1ee3i nhu\u1eadn v\u00e0 m\u1ee9c \u0111\u1ed9 thu h\u00fat ng\u01b0\u1eddi \u0111ang c\u00f3 ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n cao h\u01a1n n\u1eefa.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 theo d\u00f5i b\u00e0i vi\u1ebft. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng c\u00e1ch ph\u00e1t tri\u1ec3n Video Marketing. V\u00e0 c\u00e1c Tips ch\u1ea1y Ads cho video hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYS30\" target=\"_blank\">guru.edu.vn<\/a><\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n c\u00f3 bi\u1ebft video \u0111ang l\u00e0 t\u00e2m \u0111i\u1ec3m \u0111\u1ee9ng \u0111\u1ea7u v\u00e0 s\u1ebd ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd h\u01a1n n\u1eefa. C\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y qua s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c k\u00eanh YouTube thu v\u1ec1 h\u01a1n 10 t\u1ef7 l\u01b0\u1ee3t views m\u1ed7i th\u00e1ng. V\u1edbi s\u1ef1 xu\u1ea5t hi\u1ec7n \u0111\u1ea7y m\u1ea1nh m\u1ebd c\u1ee7a &#8220;\u00d4ng tr\u00f9m&#8221; TikTok d\u1eabn \u0111\u1ea7u xu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14863,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[55],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lo\u1ea1i VIDEO Marketing \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t [C\u1eacP NH\u1eacT]<\/title>\n<meta name=\"description\" content=\"V\u1edbi 7 lo\u1ea1i Video Marketing \u0111\u01b0\u1eddng s\u1eed d\u1ee5ng th\u01b0\u1eddng xuy\u00ean trong c\u00e1c gia \u0111o\u1ea1n t\u1eeb nh\u1eadn bi\u1ebft cho \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng v\u00e0 g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.\" \/>\n<meta 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