{"id":15252,"date":"2020-12-24T15:00:00","date_gmt":"2020-12-24T08:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=15252"},"modified":"2021-01-04T14:00:21","modified_gmt":"2021-01-04T07:00:21","slug":"trade-marketing-va-cac-kenh-phan-phoi-chu-luc-quan-trong","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/trade-marketing-va-cac-kenh-phan-phoi-chu-luc-quan-trong","title":{"rendered":"Trade Marketing v\u00e0 c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i"},"content":{"rendered":"\n

Hi\u1ec7n nay, Trade Marketing<\/strong> \u0111ang c\u00f3 s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh v\u1ec1 c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i. \u0110i song song \u0111\u00f3 ch\u00ednh l\u00e0 s\u1ef1 c\u1ea1nh tranh g\u00e2y g\u1eaft. Ch\u00ednh v\u00ec th\u1ebf \u0111\u1ec3 c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n k\u00eanh ph\u00e2n ph\u1ed1i. Th\u00ec b\u1ea1n ph\u1ea3i c\u00f3 s\u1ef1 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec3 Trade Marketing v\u00e0 c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i.<\/p>\n\n\n\n

\"Trade<\/figure><\/div>\n\n\n\n

K\u00eanh ti\u00eau d\u00f9ng t\u1ea1i ch\u1ed7 (On-permise)<\/strong><\/h2>\n\n\n\n

\u0110\u00e2y ch\u00ednh l\u00e0 n\u01a1i m\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m tr\u1ef1c ti\u1ebfp t\u1ea1i nh\u1eefng \u0111i\u1ec3m b\u00e1n h\u00e0ng. C\u00f3 3 k\u00eanh n\u1ed5i b\u1eadt ch\u00ednh l\u00e0 \u1edf s\u00e2n bay, kh\u00e1ch s\u1ea1n, nh\u00e0 h\u00e0ng, khu gi\u1ea3i tr\u00ed v\u00e0 r\u1ea1p phim. \u0110\u00e2y l\u00e0 k\u00eanh ch\u1ec9 di\u1ec5n ra m\u1ed9t v\u00e0i l\u1ea7n mua, n\u00ean th\u01b0\u1eddng kh\u00e1ch h\u00e0ng s\u1ebd r\u1ea5t \u00edt quay l\u1ea1i. Ch\u00ednh v\u00ec th\u1ebf n\u00ean c\u1ea7n c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o<\/strong><\/a> cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng. C\u1ed9ng th\u00eam nh\u1eefng \u1ea5n t\u01b0\u1ee3ng, thi\u1ebft k\u1ebf \u0111\u1ed9c \u0111\u00e1o v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. \u0110\u1ec3 gi\u00fap \u0111\u1ea9y nhanh quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n

Take-Away (Off-premise)<\/strong><\/h2>\n\n\n\n

\u0110\u00e2y c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 k\u00eanh ph\u00e2n ph\u1ed1i mua v\u1ec1 nh\u00e0. Ng\u01b0\u1eddi mua s\u1ebd kh\u00f4ng s\u1eed d\u1ee5ng t\u1ea1i ch\u1ed7 mua m\u00e0 s\u1ebd mua mang \u0111i. C\u0169ng ch\u00ednh v\u00ec th\u1ebf m\u00e0 \u0111\u00f4i khi ng\u01b0\u1eddi mua nh\u01b0ng l\u1ea1i kh\u00f4ng ph\u1ea3i ng\u01b0\u1eddi ti\u00eau th\u1ee5 cu\u1ed1i. H\u00ecnh th\u1ee9c n\u00e0y \u0111ang \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng r\u1ea5t l\u00e0 th\u00edch. V\u1edbi \u0111\u1ed9 ph\u1ee7 s\u00f3ng ng\u00e0y c\u00e0ng r\u1ed9ng l\u1edbn nh\u01b0 hi\u1ec7n nay. Th\u00ec k\u00eanh Off-premise \u0111\u01b0\u1ee3c chia th\u00e0nh k\u00eanh ph\u00e2n ph\u1ed1i truy\u1ec1n th\u1ed1ng v\u00e0 hi\u1ec7n \u0111\u1ea1i.<\/p>\n\n\n\n

K\u00eanh ph\u00e2n ph\u1ed1i truy\u1ec1n th\u1ed1ng (General Trade)<\/strong><\/h4>\n\n\n\n

Ch\u00fang ta c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng th\u1ea5y c\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng xung quanh n\u01a1i ch\u00fang ta \u1edf. Ch\u1eb3ng h\u1ea1n nh\u01b0 ch\u1ee3 hay c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a. \u0110\u00f3 ch\u00ednh l\u00e0 c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i truy\u1ec1n th\u1ed1ng. N\u00f3 \u0111\u01b0\u1ee3c chia th\u00e0nh nhi\u1ec1u c\u1ea5p b\u1eadc t\u1eeb c\u00e1c nh\u00e0 b\u1ea3n s\u1ec9 \u0111\u1ebfn nh\u00e0 b\u00e1n l\u1ebb v\u00e0 cho \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Bao g\u1ed3m c\u00e1c k\u00eanh sau: \u0110\u1ea1i l\u00fd t\u1ed5ng h\u1ee3p, t\u1ea1p h\u00f3a, ch\u1ee3, ti\u1ec7m thu\u1ed1c,… \u0110\u00e2y l\u00e0 n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi, c\u0169ng nh\u01b0 th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi \u0111\u1ebfn mua s\u1eafm t\u1ea1i c\u00e1c General Trade n\u00e0y. Gi\u00fap b\u1ea1n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 v\u00e0 b\u00e1m s\u00e1t v\u1edbi h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng h\u01a1n.<\/p>\n\n\n\n

K\u00eanh ph\u00e2n ph\u1ed1i hi\u1ec7n \u0111\u1ea1i (Modern Trade)<\/strong><\/h4>\n\n\n\n

\u0110\u00e2y ch\u00ednh l\u00e0 nh\u1eefng k\u00eanh mua s\u1eafm hi\u1ec7n t\u1ea1i v\u00e0 ti\u00ean ti\u1ebfn h\u01a1n. \u0110\u01b0\u1ee3c ph\u00e2n b\u1ed1 \u1edf di\u1ec7n r\u1ed9ng n\u00ean ch\u00fang ta c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 k\u00eanh c\u00f3 nhi\u1ec1u ng\u00e0nh h\u00e0ng. C\u00f3 m\u1ed9t s\u1ef1 qu\u1ea3n l\u00fd chuy\u00ean nghi\u1ec7p v\u1edbi m\u1ed9t chu\u1ed7i c\u00e1c h\u1ec7 th\u1ed1ng. \u0110\u00f3 l\u00e0 nh\u1eefng n\u01a1i nh\u01b0:<\/p>\n\n\n\n