{"id":15620,"date":"2021-01-11T10:00:00","date_gmt":"2021-01-11T03:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=15620"},"modified":"2021-01-13T10:07:32","modified_gmt":"2021-01-13T03:07:32","slug":"tai-sao-cac-mang-xa-hoi-lao-lang-cua-chung-ta-co-the-can-tiktok","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/tai-sao-cac-mang-xa-hoi-lao-lang-cua-chung-ta-co-the-can-tiktok","title":{"rendered":"T\u1ea1i sao c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i l\u00e3o l\u00e0ng c\u1ee7a ch\u00fang ta c\u00f3 th\u1ec3 c\u1ea7n TikTok"},"content":{"rendered":"\n

V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n ng\u00e0y c\u00e0ng l\u1edbn m\u1ea1nh c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i TikTok. Th\u00ec c\u00e1c \u00f4ng l\u1edbn m\u1ea1ng x\u00e3 h\u1ed9i l\u00e3o l\u00e0ng c\u0169ng kh\u00f4ng th\u1ec3 kh\u00f4ng d\u00e8 ch\u1eebng. Ch\u00ednh v\u00ec th\u1ebf m\u00e0 c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i l\u1edbn \u0111ang t\u00ecm h\u01b0\u1edbng \u0111i ph\u00e1t tri\u1ec3n v\u00e0 n\u00e2ng c\u1ea5p m\u1ea1nh m\u1ebd h\u01a1n. Nh\u1eb1m mang nhi\u1ec1u ti\u1ec7n \u00edch, t\u1ea1o h\u1ea5p d\u1eabn ng\u01b0\u1eddi d\u00f9ng h\u01a1n khi c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c v\u1edbi m\u1ea1ng x\u00e3 h\u1ed9i TikTok trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n

\"C\u00e1c<\/figure><\/div>\n\n\n\n

Cu\u1ed9c th\u1ea3o lu\u1eadn v\u1ec1 TikTok<\/strong><\/h2>\n\n\n\n

\u0110\u00e2y \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t cu\u1ed9c th\u1ea3o lu\u1eadn v\u1ec1 TikTok. V\u00e0 vu\u1ed9c n\u00f3i chuy\u1ec7n v\u00e0o ban \u0111\u00eam c\u1ee7a Web Summit. Nhanh ch\u00f3ng tr\u1edf th\u00e0nh m\u1ed9t c\u01a1n l\u1ed1c xo\u00e1y v\u1ec1 ng\u00e0nh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i n\u00f3i chung. V\u1edbi s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a doanh nh\u00e2n M\u1ef9 nhanh nh\u1eb9n Gary Vaynerchuk. V\u00e0 ph\u00f3 ch\u1ee7 t\u1ecbch TikTok Blake Chandlee, m\u1ed9t c\u1ef1u gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh t\u1ea1i Facebook.<\/p>\n\n\n\n

Th\u1eadt d\u1ec5 d\u00e0ng \u0111\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng t\u1ea5t c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng l\u1edbn n\u00e0y \u0111ang c\u1ea1nh tranh kh\u1ed1c li\u1ec7t v\u1edbi nhau. Nh\u01b0ng th\u1ef1c s\u1ef1 c\u00e1c \u0111\u1ed1i th\u1ee7 v\u00e0 m\u1ed1i \u0111e d\u1ecda th\u1ef1c s\u1ef1 c\u1ee7a ch\u00fang n\u1eb1m \u1edf xa h\u01a1n.<\/p>\n\n\n\n

\u00d4ng Chandlee t\u1eeb ch\u1ed1i n\u00f3i nhi\u1ec1u v\u1ec1 cu\u1ed9c chi\u1ebfn sinh t\u1ed3n hi\u1ec7n t\u1ea1i c\u1ee7a Tiktok \u1edf M\u1ef9. C\u00f4ng ty \u0111ang c\u00f3 “c\u00e1c cu\u1ed9c \u0111\u1ed1i tho\u1ea1i h\u00e0ng ng\u00e0y” v\u1edbi ch\u00ednh quy\u1ec1n hi\u1ec7n t\u1ea1i. V\u1ed1n v\u1eabn n\u1eb1m d\u01b0\u1edbi s\u1ef1 l\u00e3nh \u0111\u1ea1o c\u1ee7a Donald Trump – \u00f4ng n\u00f3i.<\/p>\n\n\n\n

Ch\u00ednh T\u1ed5ng th\u1ed1ng Trump \u0111\u00e3 \u0111\u01b0a ra m\u1ed9t t\u1ed1i h\u1eadu th\u01b0 nghi\u00eam kh\u1eafc cho c\u00f4ng ty m\u1eb9 c\u1ee7a TikTok l\u00e0 ByteDance v\u00e0o \u0111\u1ea7u n\u0103m nay. Cho ph\u00e9p TikTok \u0111\u01b0\u1ee3c mua b\u1edfi m\u1ed9t c\u00f4ng ty M\u1ef9 ho\u1eb7c \u0111\u1ed1i m\u1eb7t v\u1edbi l\u1ec7nh c\u1ea5m. Th\u1eddi h\u1ea1n cu\u1ed1i c\u00f9ng \u0111\u00e3 \u0111\u01b0\u1ee3c gia h\u1ea1n v\u00e0 x\u1ea3y ra v\u00e0o ng\u00e0y 4\/12.<\/p>\n\n\n\n

Nh\u01b0ng ngay c\u1ea3 khi ch\u00ednh tr\u1ecb \u0111i theo h\u01b0\u1edbng c\u1ee7a h\u1ecd. Nh\u1eefng con c\u00e1 m\u1eadp kh\u00e1c, quen thu\u1ed9c h\u01a1n \u0111ang xoay quanh TikTok. Instagram Reels c\u1ee7a Facebook, ra m\u1eaft v\u00e0o th\u00e1ng 8, \u0111ang theo \u0111u\u1ed5i c\u00f4ng th\u1ee9c chi\u1ebfn th\u1eafng c\u1ee7a TikTok. V\u1ec1 video d\u1ea1ng ng\u1eafn k\u1ef3 qu\u1eb7c, gi\u1ed1ng nh\u01b0 t\u00ednh n\u0103ng C\u00e2u chuy\u1ec7n c\u1ee7a n\u00f3 nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn Snapchat.<\/p>\n\n\n\n

Chia s\u1ebb quan \u0111i\u1ec3m<\/strong><\/h4>\n\n\n\n

Tuy nhi\u00ean, c\u00e1c th\u00e0nh vi\u00ean c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i d\u01b0\u1eddng nh\u01b0 trung th\u00e0nh h\u01a1n ho\u1eb7c th\u1eadm ch\u00ed h\u1ecd c\u00f3 th\u1ec3 ngh\u0129 r\u1eb1ng. C\u00e1c n\u1ec1n t\u1ea3ng c\u0169 h\u01a1n \u0111\u1ec1u \u0111\u00e3 s\u1ed1ng s\u00f3t sau nh\u1eefng v\u1ee5 b\u00ea b\u1ed1i c\u1ee7a ch\u00ednh h\u1ecd v\u00e0 s\u1ed1ng \u0111\u1ec3 k\u1ec3 c\u00e2u chuy\u1ec7n.<\/p>\n\n\n\n

\u201cInstagram \u0111\u00e3 c\u0169\u201d Gary Vaynerchuk n\u00f3i. (n\u00f3 v\u1eeba sinh nh\u1eadt l\u1ea7n th\u1ee9 10).<\/p>\n\n\n\n

“Snapchat (2011) v\u1eabn ch\u01b0a bi\u1ebfn m\u1ea5t. LinkedIn (2003) \u0111\u00e3 d\u00e0nh m\u1ed9t th\u1eadp k\u1ef7 nh\u01b0 m\u1ed9t ti\u1ec7n \u00edch v\u00e0 sau \u0111\u00f3 \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i th\u00e0nh m\u1ea1ng x\u00e3 h\u1ed9i. T\u00f4i cho r\u1eb1ng \u0111\u00e3 kh\u00f4ng c\u00f3 chuy\u1ec3n \u0111\u1ed9ng.”<\/p>\n\n\n\n

\u0110i\u1ec1u n\u00e0y \u0111\u00e3 g\u00e2y ra m\u1ed9t s\u1ed1 s\u1ef1 ng\u1ea1c nhi\u00ean trong ph\u1ea7n b\u00ecnh lu\u1eadn c\u00f9ng v\u1edbi b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n \u1ea3o n\u00e0y. Khi m\u1ed9t s\u1ed1 trong s\u1ed1 2.000 ng\u01b0\u1eddi tham d\u1ef1 trong s\u1ed1 ch\u00fang t\u00f4i tranh lu\u1eadn v\u1ec1 vi\u1ec7c. Li\u1ec7u Snapchat \u0111\u00e3 th\u1ef1c s\u1ef1 bi\u1ebfn m\u1ea5t kh\u1ecfi v\u00f2ng k\u1ebft n\u1ed1i t\u01b0\u01a1ng \u1ee9ng hay kh\u00f4ng. Nh\u01b0ng d\u00f9 sao, so v\u1edbi TikTok (2016) r\u1ea5t gi\u1ed1ng v\u1edbi \u0111\u1ee9a tr\u1ebb.<\/p>\n\n\n\n

Li\u1ec7u ch\u00fang ta c\u00f3 c\u00f2n n\u00f3i v\u1ec1 n\u00f3 sau 10 n\u0103m n\u1eefa kh\u00f4ng? Th\u00f4ng \u0111i\u1ec7p r\u1ea5t r\u00f5 r\u00e0ng, n\u00f3 s\u1ebd ph\u1ea3i ph\u00e1t tri\u1ec3n \u0111\u1ec3 t\u1ed3n t\u1ea1i.<\/p>\n\n\n\n

Blake Chandlee n\u00f3i: \u201cB\u1ea1n s\u1ebd b\u1ecb gi\u00e1n \u0111o\u1ea1n n\u1ebfu b\u1ea1n kh\u00f4ng l\u00e0m gi\u00e1n \u0111o\u1ea1n”.<\/p>\n\n\n\n

“Ch\u00fang t\u00f4i li\u00ean t\u1ee5c c\u1ed1 g\u1eafng t\u00ecm ra c\u00e1ch \u0111\u1ec3 ph\u00e1 v\u1ee1 ch\u00ednh m\u00ecnh.”<\/p>\n\n\n\n

Nh\u00e2n ti\u1ec7n, s\u1ef1 gi\u00e1n \u0111o\u1ea1n l\u00e0 Thung l\u0169ng Silicon n\u00f3i v\u1ec1 vi\u1ec7c t\u00e1i ph\u00e1t minh. N\u00f3 c\u0169ng c\u00f3 th\u1ec3 c\u00f3 ngh\u0129a l\u00e0 b\u00f9ng n\u1ed5 tr\u00ean b\u1ed1i c\u1ea3nh c\u1ee7a m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p \u0111\u00e3 \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp. Xem v\u00ed d\u1ee5 nh\u01b0 c\u00e1c \u1ee9ng d\u1ee5ng chia s\u1ebb xe v\u00e0 taxi).<\/p>\n\n\n\n

\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh ti\u1ec1m n\u0103ng<\/strong><\/h2>\n\n\n\n

\u00d4ng Chandlee l\u1ecbch s\u1ef1 m\u00f4 t\u1ea3 Instagram Reels l\u00e0 “m\u1ed9t \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ti\u1ec1m n\u0103ng”. Nh\u01b0ng c\u0169ng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn Google Plus. \u0110\u00f3 l\u00e0 n\u1ed7 l\u1ef1c c\u1ee7a Google nh\u1eb1m t\u1ea5n c\u00f4ng Facebook v\u00e0o n\u0103m 2011. N\u00f3 \u0111\u00e3 th\u1ea5t b\u1ea1i v\u00e0 \u0111\u00f3ng c\u1eeda v\u00e0o n\u0103m 2019.<\/p>\n\n\n\n

Facebook, sau t\u1ea5t c\u1ea3, \u0111\u00e3 ng\u1eebng tung ra m\u1ed9t \u1ee9ng d\u1ee5ng \u0111\u1ed9c l\u1eadp cho \u0111\u1ed1i th\u1ee7 Tiktok. th\u1ee9 m\u00e0 Gary Vaynerchuk tuy\u00ean b\u1ed1 s\u1ebd l\u00e0 “m\u1ed9t con qu\u00e1i v\u1eadt” \u0111\u1ed1i v\u1edbi c\u00f4ng ty non tr\u1ebb.<\/p>\n\n\n\n

C\u00f3 l\u1ebd m\u1ed9t l\u00fd do khi\u1ebfn n\u00f3 kh\u00f4ng \u0111\u01b0\u1ee3c nh\u01b0 v\u1eady l\u00e0 v\u00ec cu\u1ed1i c\u00f9ng kh\u00f4ng ph\u1ea3i v\u1ec1 vi\u1ec7c li\u1ec7u Reels s\u1ebd \u0111\u00e1nh b\u1ea1i Tiktok. Hay TikTok s\u1ebd \u0111\u00e1nh b\u1ea1i Snapchat, hay th\u1eadm ch\u00ed l\u00e0 v\u1ec1 l\u1ecbch s\u1eed Twitter \u0111\u00e3 \u0111\u00e1nh b\u1ea1i Vine nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n\n\n\n

Th\u1ef1c t\u1ebf l\u00e0 sai l\u1ea7m khi ngh\u0129 r\u1eb1ng t\u1ea5t c\u1ea3 c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i \u0111ang c\u1ea1nh tranh v\u1edbi nhau, Gary Vaynerchuk n\u00f3i.<\/p>\n\n\n\n

“H\u1ecd \u0111ang c\u1ea1nh tranh v\u1edbi Playstation 5, Netflix, The New York Times \u2026”. Anh n\u00f3i – m\u1ecdi th\u1ee9 kh\u00e1c \u0111\u1ec1u tranh gi\u00e0nh s\u1ef1 ch\u00fa \u00fd c\u1ee7a m\u1ecdi ng\u01b0\u1eddi.<\/p>\n\n\n\n

“Ch\u00fang t\u00f4i t\u1eadn h\u01b0\u1edfng tr\u1eadn chi\u1ebfn c\u1ee7a tr\u00f2 ch\u01a1i nh\u01b0ng n\u1ebfu b\u1ea1n l\u00f9i l\u1ea1i m\u1ed9t b\u01b0\u1edbc, Facebook<\/strong><\/a>, TikTok<\/strong><\/a>, Snapchat (v\u00e0 c\u1ed9ng s\u1ef1) v\u1eabn c\u00f3 nhi\u1ec1u c\u1ecf h\u01a1n \u0111\u1ec3 \u0111i kh\u1eafp c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c.”<\/p>\n\n\n\n

V\u00e0 v\u1edbi b\u00f3ng d\u00e1ng l\u1edd m\u1edd c\u1ee7a c\u00e1c quy \u0111\u1ecbnh kh\u1eaft khe h\u01a1n. \u0110\u1ed1i v\u1edbi l\u0129nh v\u1ef1c n\u00e0y \u1edf c\u1ea3 M\u1ef9 v\u00e0 ch\u00e2u \u00c2u. Th\u00ec c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u00f3 th\u1ec3 th\u1ea5y m\u00ecnh b\u1ecb bu\u1ed9c ph\u1ea3i g\u1eafn b\u00f3 ch\u1eb7t ch\u1ebd h\u01a1n v\u1edbi nhau. Ch\u00ednh v\u00ec th\u1ebf m\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i TikTok s\u1ebd l\u00e0 m\u1ed9t c\u1ed9ng t\u00e1c r\u1ea5t ti\u1ec1m n\u0103ng cho c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i “l\u00e3o l\u00e0ng”. <\/p>\n\n\n\n

Ngu\u1ed3n:<\/strong> BBC News<\/a><\/p>\n\n\n\n

Adsplus.vn<\/strong><\/h4>\n\n\n\n

C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 TikTok v\u00e0 c\u00e1c Tips ch\u1ea1y Facebook Ads hi\u1ec7u qu\u1ea3.<\/em><\/em><\/p>\n\n\n\n