{"id":15787,"date":"2021-01-16T10:00:00","date_gmt":"2021-01-16T03:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=15787"},"modified":"2021-01-18T13:58:47","modified_gmt":"2021-01-18T06:58:47","slug":"facebook-len-tieng-cho-cac-doanh-nghiep-nho","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/facebook-len-tieng-cho-cac-doanh-nghiep-nho","title":{"rendered":"Facebook l\u00ean ti\u1ebfng cho c\u00e1c doanh nghi\u1ec7p nh\u1ecf"},"content":{"rendered":"\n

Ch\u00fang ta \u0111\u00e3 t\u00ecm hi\u1ec3u qua \u1edf b\u00e0i tr\u01b0\u1edbc v\u1ec1 vi\u1ec7c Facebook l\u00ean ti\u1ebfng v\u1ec1 ch\u00ednh s\u00e1ch IOS 14 c\u1ee7a Apple<\/strong><\/a>. V\u1edbi b\u00e0i vi\u1ebft v\u1ec1 tin t\u1ee9c Facebook sau \u0111\u00e2y th\u00ec ch\u00fang ta c\u00f9ng ti\u1ebfp t\u1ee5c t\u00ecm hi\u1ec3u v\u1ec1 s\u1ef1 vi\u1ec7c HOT \u0111ang \u0111\u01b0\u1ee3c l\u00ean ti\u1ebfng n\u00e0y nh\u00e9 !<\/p>\n\n\n\n

\u0110i\u1ec1u g\u00ec \u0111ang x\u1ea3y ra: C\u1eadp nh\u1eadt iOS 14<\/strong><\/h3>\n\n\n\n

V\u00e0o th\u00e1ng 6 n\u0103m 2020, Apple \u0111\u00e3 c\u00f4ng b\u1ed1 m\u1ed9t ch\u00ednh s\u00e1ch m\u1edbi y\u00eau c\u1ea7u c\u00e1c \u1ee9ng d\u1ee5ng ph\u1ea3i \u0111\u01b0a ra l\u1eddi nh\u1eafc kh\u00f4ng khuy\u1ebfn kh\u00edch, \u0111i\u1ec1u n\u00e0y s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng x\u00e2y d\u1ef1ng doanh nghi\u1ec7p c\u1ee7a h\u1ecd.<\/p>\n\n\n\n

\"Facebook<\/figure><\/div>\n\n\n\n

T\u00e1c \u0111\u1ed9ng: Doanh nh\u00e2n, Ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung v\u00e0 Doanh nghi\u1ec7p nh\u1ecf<\/strong><\/h3>\n\n\n\n

V\u1eady ai l\u00e0 ng\u01b0\u1eddi th\u1ef1c s\u1ef1 b\u1ecb \u1ea3nh h\u01b0\u1edfng? Nh\u00e0 m\u00e1y pha c\u00e0 ph\u00ea l\u00e2n c\u1eadn c\u1ee7a b\u1ea1n, b\u1ea1n c\u1ee7a b\u1ea1n s\u1edf h\u1eefu doanh nghi\u1ec7p b\u00e1n l\u1ebb c\u1ee7a ri\u00eang h\u1ecd, anh h\u1ecd c\u1ee7a b\u1ea1n, ng\u01b0\u1eddi \u0111\u00e3 b\u1eaft \u0111\u1ea7u d\u1ecbch v\u1ee5 t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u00e0 c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n tr\u00f2 ch\u01a1i x\u00e2y d\u1ef1ng c\u00e1c \u1ee9ng d\u1ee5ng b\u1ea1n s\u1eed d\u1ee5ng mi\u1ec5n ph\u00ed. H\u00e3y chia nh\u1ecf n\u00f3 ra:<\/p>\n\n\n\n

C\u00e1c \u1ee9ng d\u1ee5ng mi\u1ec5n ph\u00ed<\/strong><\/h4>\n\n\n\n

\u0110\u1ea7u ti\u00ean, c\u00e1c \u1ee9ng d\u1ee5ng mi\u1ec5n ph\u00ed v\u00e0 c\u00e1c doanh nh\u00e2n v\u00e0 ng\u01b0\u1eddi s\u00e1ng t\u1ea1o x\u00e2y d\u1ef1ng ch\u00fang. C\u00e1c doanh nh\u00e2n v\u00e0 ng\u01b0\u1eddi s\u00e1ng t\u1ea1o d\u1ef1a v\u00e0o qu\u1ea3ng c\u00e1o \u0111\u1ec3 ki\u1ebfm ti\u1ec1n v\u00e0 do \u0111\u00f3, cung c\u1ea5p n\u1ed9i dung mi\u1ec5n ph\u00ed cho m\u1ecdi ng\u01b0\u1eddi – t\u1eeb tin t\u1ee9c bu\u1ed5i s\u00e1ng \u0111\u1ebfn tr\u00f2 ch\u01a1i b\u1ea1n ch\u01a1i \u1edf qu\u00e1n c\u00e0 ph\u00ea cho \u0111\u1ebfn ch\u01b0\u01a1ng tr\u00ecnh h\u00e0i k\u1ecbch b\u1ea1n \u0111\u00e3 xem v\u00e0o t\u1ed1i th\u1ee9 S\u00e1u.<\/p>\n\n\n\n

Ng\u01b0\u1eddi d\u00f9ng s\u1ebd ph\u1ea3i \u0111\u00f3ng ph\u00ed<\/h4>\n\n\n\n

N\u1ebfu c\u00e1c doanh nh\u00e2n v\u00e0 ng\u01b0\u1eddi s\u00e1ng t\u1ea1o \u0111i\u1ec1u h\u00e0nh c\u00e1c doanh nghi\u1ec7p n\u00e0y kh\u00f4ng th\u1ec3 d\u1ef1a v\u00e0o qu\u1ea3ng c\u00e1o v\u00e0 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 ki\u1ebfm ti\u1ec1n. H\u1ecd s\u1ebd bu\u1ed9c ph\u1ea3i chuy\u1ec3n sang c\u00e1c c\u00e1ch kh\u00e1c \u0111\u1ec3 duy tr\u00ec s\u1ef1 n\u1ed5i: nh\u1eefng th\u1ee9 nh\u01b0 t\u00ednh ph\u00ed m\u1ecdi ng\u01b0\u1eddi \u0111\u0103ng k\u00fd ho\u1eb7c thanh to\u00e1n trong \u1ee9ng d\u1ee5ng. Khi h\u1ecd l\u00e0m \u0111i\u1ec1u n\u00e0y, b\u1ea1n s\u1ebd th\u1ea5y nhi\u1ec1u \u1ee9ng d\u1ee5ng v\u00e0 trang web t\u1eebng mi\u1ec5n ph\u00ed b\u1eaft \u0111\u1ea7u t\u00ednh ph\u00ed d\u1ecbch v\u1ee5 c\u1ee7a m\u1ecdi ng\u01b0\u1eddi. Ho\u1eb7c bi\u1ebfn m\u1ea5t ho\u00e0n to\u00e0n. Tr\u1ea3 ti\u1ec1n cho n\u1ed9i dung c\u00f3 th\u1ec3 t\u1ed1t \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1 gi\u1ea3. Nh\u01b0ng nhi\u1ec1u ng\u01b0\u1eddi kh\u00f4ng c\u00f3 \u0111\u1ee7 ng\u00e2n s\u00e1ch cho nh\u1eefng kho\u1ea3n ph\u00ed n\u00e0y.<\/p>\n\n\n\n

Doanh nh\u00e2n v\u00e0 ng\u01b0\u1eddi s\u00e1ng t\u1ea1o<\/strong><\/h4>\n\n\n\n

M\u1eb7c d\u00f9 r\u1ea5t kh\u00f3 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh t\u00e1c \u0111\u1ed9ng \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi t\u1ea1o v\u00e0 nh\u00e0 xu\u1ea5t b\u1ea3n n\u1ed9i dung t\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y v\u1edbi r\u1ea5t nhi\u1ec1u \u1ea9n s\u1ed1. Nh\u01b0ng trong qu\u00e1 tr\u00ecnh th\u1eed nghi\u1ec7m, ch\u00fang t\u00f4i \u0111\u00e3 th\u1ea5y c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n b\u1ecb gi\u1ea3m doanh thu h\u01a1n 50%. Khi t\u00ednh n\u0103ng c\u00e1 nh\u00e2n h\u00f3a b\u1ecb lo\u1ea1i b\u1ecf kh\u1ecfi chi\u1ebfn d\u1ecbch c\u00e0i \u0111\u1eb7t qu\u1ea3ng c\u00e1o \u1ee9ng d\u1ee5ng d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng. C\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n v\u00e0 nh\u00e0 ph\u00e1t tri\u1ec3n r\u00f5 r\u00e0ng \u0111\u00e3 l\u01b0u \u00fd.<\/p>\n\n\n\n

S\u1ef1 \u1ea3nh h\u01b0\u1edfng<\/strong><\/h4>\n\n\n\n

\u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng m\u00e0 c\u00f2n \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c doanh nghi\u1ec7p nh\u1ecf d\u1ef1a v\u00e0o qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ec3 ph\u00e1t tri\u1ec3n. \u0110\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao. Doanh nghi\u1ec7p nh\u1ecf c\u00f3 ng\u00e2n s\u00e1ch nh\u1ecf. \u0110\u1ec3 nh\u1eefng ng\u00e2n s\u00e1ch nh\u1ecf n\u00e0y ho\u1ea1t \u0111\u1ed9ng. Ch\u00fang ph\u1ea3i \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau v\u00e0o nh\u1eefng kh\u00e1ch h\u00e0ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p nh\u1ecf. <\/p>\n\n\n\n

V\u00ed d\u1ee5: <\/strong><\/h4>\n\n\n\n

Vi\u1ec7c ti\u1ebfp c\u1eadn nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng c\u00f3 k\u1ebf ho\u1ea1ch t\u1ed5 ch\u1ee9c \u0111\u00e1m c\u01b0\u1edbi s\u1ebd ch\u1eb3ng c\u00f3 \u00edch g\u00ec \u0111\u1ed1i v\u1edbi m\u1ed9t nh\u00e0 t\u1ed5 ch\u1ee9c \u0111\u00e1m c\u01b0\u1edbi \u0111\u1ecba ph\u01b0\u01a1ng. <\/p>\n\n\n\n

T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, trang ph\u1ee5c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u1ecf b\u00e1n d\u00e2y x\u00edch t\u00f9y ch\u1ec9nh cho ch\u00f3 kh\u00f4ng c\u00f3 l\u1ee3i \u0111\u1ec3 ti\u1ebfp c\u1eadn nh\u1eefng ng\u01b0\u1eddi nu\u00f4i m\u00e8o. <\/p>\n\n\n\n

N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, b\u1eb1ng c\u00e1ch h\u1ea1n ch\u1ebf \u0111\u00e1ng k\u1ec3 hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a. Ch\u00ednh s\u00e1ch c\u1ee7a Apple s\u1ebd khi\u1ebfn c\u00e1c doanh nghi\u1ec7p nh\u1ecf kh\u00f3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau h\u01a1n. \u0110i\u1ec1u n\u00e0y s\u1ebd h\u1ea1n ch\u1ebf s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 kh\u1ea3 n\u0103ng c\u1ea1nh tranh c\u1ee7a h\u1ecd v\u1edbi c\u00e1c c\u00f4ng ty l\u1edbn.<\/p>\n\n\n\n

Nh\u1eefng nghi\u00ean c\u1ee9u t\u1eeb Facebook<\/strong><\/h2>\n\n\n\n

\u0110i\u1ec3n h\u00ecnh l\u00e0 c\u00e1c nghi\u00ean c\u1ee9u c\u1ee7a Facebook nh\u01b0 \u0111\u00e3 l\u00ean ti\u1ebfng cho th\u1ea5y r\u1eb1ng. Khi ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean d\u00f2ng \u1ee9ng d\u1ee5ng Facebook \u0111\u1ec3 th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u00ean trang web c\u1ee7a h\u1ecd. Th\u00ec c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o doanh nghi\u1ec7p nh\u1ecf \u0111\u00e3 gi\u1ea3m trung b\u00ecnh h\u01a1n 60% doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a h\u1ecd. Cho m\u1ed7i \u0111\u00f4 la h\u1ecd chi ti\u00eau khi ch\u01b0a c\u00f3 kinh nghi\u1ec7m. Kh\u00f4ng th\u1ec3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u1ee7a ri\u00eang h\u1ecd \u0111\u1ec3 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng tr\u00ean Facebook. N\u00ean kh\u00f4ng d\u1ef1 \u0111o\u00e1n nh\u1eefng thay \u0111\u1ed5i iOS 14 \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t s\u1ebd l\u00e0m m\u1ea5t ho\u00e0n to\u00e0n t\u00ednh c\u00e1 nh\u00e2n h\u00f3a. M\u00e0 l\u00e0 m\u1ed9t \u0111\u1ed9ng th\u00e1i theo h\u01b0\u1edbng \u0111\u00f3 v\u1ec1 l\u00e2u d\u00e0i. <\/p>\n\n\n\n

V\u00ed d\u1ee5:<\/strong> <\/h4>\n\n\n\n

Hi\u1ec7n t\u1ea1i, m\u1ed9t c\u1eeda h\u00e0ng s\u00e1ch \u0111\u1ecba ph\u01b0\u01a1ng c\u00f3 th\u1ec3 chi $50 cho m\u1ed9t qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p, \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a. V\u00e0 c\u00f3 th\u1ec3 gi\u00e0nh \u0111\u01b0\u1ee3c n\u0103m l\u1ea7n b\u00e1n h\u00e0ng. N\u1ebfu kh\u00f4ng s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u1ee7a ri\u00eang h\u1ecd \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a m\u1ed9t qu\u1ea3ng c\u00e1o. Th\u00ec doanh nghi\u1ec7p \u0111\u00f3 s\u1ebd chi 50 \u0111\u00f4 la v\u00e0 ch\u1ec9 c\u00f3 th\u1ec3 gi\u00e0nh \u0111\u01b0\u1ee3c hai l\u1ea7n b\u00e1n h\u00e0ng.<\/p>\n\n\n\n

S\u1ebd c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh qu\u1ea3ng c\u00e1o \u0111a d\u1ea1ng c\u1ee7a Facebook. Nh\u01b0ng n\u00f3 s\u1ebd \u00edt h\u01a1n nhi\u1ec1u so v\u1edbi nh\u1eefng g\u00ec s\u1ebd x\u1ea3y ra v\u1edbi c\u00e1c doanh nghi\u1ec7p nh\u1ecf. Facebook \u0111\u00e3 t\u00ednh \u0111i\u1ec1u n\u00e0y v\u00e0o k\u1ef3 v\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p. Nhi\u1ec1u doanh nghi\u1ec7p nh\u1ecf \u0111\u00e3 chi\u1ebfn th\u1eafng ‘ kh\u00f4ng ph\u00e1t tri\u1ec3n, ti\u1ebfp t\u1ee5c tuy\u1ec3n d\u1ee5ng. Ho\u1eb7c th\u1eadm ch\u00ed t\u1ed3n t\u1ea1i do t\u00e1c \u0111\u1ed9ng c\u1ee7a m\u1ee9c \u0111\u1ed9 n\u00e0y.<\/p>\n\n\n\n

T\u00ecnh h\u00ecnh hi\u1ec7n nay<\/strong><\/h2>\n\n\n\n

Ngay b\u00e2y gi\u1edd c\u00e1c doanh nghi\u1ec7p nh\u1ecf c\u1ea7n t\u1ea5t c\u1ea3 s\u1ef1 tr\u1ee3 gi\u00fap m\u00e0 h\u1ecd c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c. Trong \u0111\u1ea1i d\u1ecbch COVID-19, c\u00e1c doanh nghi\u1ec7p nh\u1ecf \u0111\u00e3 s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a. \u0110\u1ec3 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng v\u00e0 gi\u00fap h\u1ecd t\u1ed3n t\u1ea1i. M\u1ed9t nghi\u00ean c\u1ee9u m\u1edbi c\u1ee7a Deloitte cho th\u1ea5y 44% doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMB) \u1edf Hoa K\u1ef3. B\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng ho\u1eb7c t\u0103ng c\u01b0\u1eddng s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o. Nh\u1eafm m\u1ee5c ti\u00eau tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i k\u1ec3 t\u1eeb khi \u0111\u1ea1i d\u1ecbch b\u1eaft \u0111\u1ea7u. V\u00e0 c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau. C\u00f3 nguy c\u01a1 b\u00e1o c\u00e1o cao h\u01a1n g\u1ea5p \u0111\u00f4i doanh thu. Apple \u0111ang l\u1ea5y \u0111i m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 quan tr\u1ecdng c\u1ee7a c\u00e1c doanh nghi\u1ec7p nh\u1ecf. \u0110\u1ec3 t\u1ed3n t\u1ea1i trong \u0111\u1ea1i d\u1ecbch n\u00e0y.<\/p>\n\n\n\n

Facebook \u0111ang t\u00ecm gi\u1ea3i ph\u00e1p<\/strong><\/h2>\n\n\n\n

Facebook tin r\u1eb1ng qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 quy\u1ec1n ri\u00eang t\u01b0<\/strong> c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. C\u00f3 th\u1ec3 c\u00f9ng t\u1ed3n t\u1ea1i khi Facebook l\u00ean ti\u1ebfng. M\u00e0 kh\u00f4ng c\u00f3 thi\u1ec7t h\u1ea1i n\u00e0o m\u00e0 iOS 14 s\u1ebd mang l\u1ea1i. Facebook v\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c trong ng\u00e0nh \u0111ang \u0111\u1ea7u t\u01b0 s\u00e2u v\u00e0o c\u00e1c gi\u1ea3i ph\u00e1p t\u0103ng c\u01b0\u1eddng quy\u1ec1n ri\u00eang t\u01b0. Trong khi v\u1eabn t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho c\u00e1c doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n tr\u1ef1c tuy\u1ebfn. Th\u1eadt kh\u00f4ng may, Apple \u0111ang th\u1ef1c hi\u1ec7n nh\u1eefng thay \u0111\u1ed5i s\u00e2u r\u1ed9ng. M\u00e0 kh\u00f4ng c\u00f3 \u00fd ki\u1ebfn \u200b\u200b\u0111\u00f3ng g\u00f3p t\u1eeb ng\u00e0nh v\u00e0 c\u00e1c doanh nghi\u1ec7p b\u1ecb \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u nh\u1ea5t. T\u1ea1i sao? Theo nh\u01b0 ch\u00fang ta th\u1ea5y, Apple c\u00f3 m\u1ed9t \u0111\u1ed9ng c\u01a1 m\u1ea1nh m\u1ebd kh\u00e1c.<\/p>\n\n\n\n

N\u1ebfu nh\u1eefng thay \u0111\u1ed5i n\u00e0y di\u1ec5n ra, c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 th\u00e0nh l\u1eadp v\u1edbi ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb l\u1edbn s\u1ebd c\u00f3 l\u1ee3i th\u1ebf m\u1ed9t l\u1ea7n n\u1eefa. \u0110\u1ec3 \u0111\u01b0a tr\u1edf l\u1ea1i th\u1eddi \u0111\u1ea1i c\u1ee7a qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh. Nh\u01b0ng doanh nghi\u1ec7p l\u1edbn \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i nhi\u1ec1u nh\u1ea5t l\u00e0 Apple.<\/p>\n\n\n\n

Th\u1ef1c t\u1ebf \u0111\u1eb1ng sau ch\u00ednh s\u00e1ch c\u1ee7a Apple: N\u00f3i nhi\u1ec1u h\u01a1n v\u1ec1 l\u1ee3i nhu\u1eadn h\u01a1n l\u00e0 quy\u1ec1n ri\u00eang t\u01b0
Apple \u0111\u00e3 c\u00f4ng b\u1ed1 ch\u00ednh s\u00e1ch AppTrackingTransparency m\u1edbi c\u1ee7a iOS 14. D\u01b0\u1edbi bi\u1ec3u ng\u1eef t\u0103ng c\u01b0\u1eddng quy\u1ec1n ri\u00eang t\u01b0 cho m\u1ecdi ng\u01b0\u1eddi. \u0110\u1ed3ng th\u1eddi th\u1ef1c s\u1ef1 th\u00fac \u0111\u1ea9y c\u00e1c doanh nghi\u1ec7p v\u00e0 nh\u00e0 ph\u00e1t tri\u1ec3n v\u00e0o m\u1ed9t m\u00f4 h\u00ecnh kinh doanh. C\u00f3 l\u1ee3i cho l\u1ee3i nhu\u1eadn c\u1ee7a Apple theo hai c\u00e1ch:<\/p>\n\n\n\n

Thu\u1ebf c\u1ee7a Apple<\/strong><\/h3>\n\n\n\n

N\u1ebfu ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung ph\u1ea3i t\u00ecm c\u00e1ch ki\u1ebfm ti\u1ec1n ngo\u00e0i qu\u1ea3ng c\u00e1o. Ch\u1eb3ng h\u1ea1n nh\u01b0 t\u00ednh ph\u00ed m\u1ecdi ng\u01b0\u1eddi \u0111\u0103ng k\u00fd ho\u1eb7c thanh to\u00e1n trong \u1ee9ng d\u1ee5ng. Th\u00ec nh\u1eefng kho\u1ea3n ph\u00ed \u0111\u00f3 s\u1ebd ph\u1ea3i ch\u1ecbu thu\u1ebf Apple dao \u0111\u1ed9ng t\u1eeb 15% \u0111\u1ebfn 30%. V\u00e0 \u0111\u00e2y l\u00e0 m\u1ed9t doanh nghi\u1ec7p l\u1edbn: khi doanh s\u1ed1 b\u00e1n ph\u1ea7n c\u1ee9ng c\u1ee7a Apple \u0111ang ch\u1eadm l\u1ea1i. V\u00e0 h\u1ecd ph\u1ea3i chuy\u1ec3n sang kinh doanh d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. N\u1ec1n t\u1ea3ng App Store c\u1ee7a h\u00e3ng \u0111\u00e3 thu v\u1ec1 kho\u1ea3ng 50 t\u1ef7 USD v\u00e0o n\u0103m 2019. V\u1edbi nh\u1eefng thay \u0111\u1ed5i n\u00e0y, Apple th\u1eadm ch\u00ed c\u00f2n c\u00f3 th\u1ec3 thu l\u1ee3i nhi\u1ec1u h\u01a1n t\u1eeb App Store. N\u00f3i t\u00f3m l\u1ea1i, nh\u1eefng thay \u0111\u1ed5i trong b\u1ea3n c\u1eadp nh\u1eadt c\u1ee7a Apple. \u0110\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c Apple ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u ti\u1ec1n h\u01a1n v\u00e0 \u00edt n\u1ed9i dung mi\u1ec5n ph\u00ed h\u01a1n cho m\u1ecdi ng\u01b0\u1eddi.<\/p>\n\n\n\n

Ho\u1ea1t \u0111\u1ed9ng kinh doanh qu\u1ea3ng c\u00e1o c\u1ee7a Apple: <\/strong><\/h2>\n\n\n\n

C\u00e1c ch\u00ednh s\u00e1ch c\u1ee7a Apple \u0111\u1ec3 l\u1ea1i nh\u1eefng l\u1ef1a ch\u1ecdn r\u1ea5t h\u1ea1n ch\u1ebf cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng. \u0110\u1ec3 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng th\u00f4ng qua qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 v\u00e0 thu\u1eadn ti\u1ec7n. C\u00e1c s\u1ea3n ph\u1ea9m qu\u1ea3ng c\u00e1o c\u1ee7a ch\u00ednh Apple l\u00e0 m\u1ed9t trong s\u1ed1 \u0111\u00f3. \u0110\u00fang v\u1eady, n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a c\u1ee7a ri\u00eang Apple. \u0110\u01b0\u1ee3c mi\u1ec5n y\u00eau c\u1ea7u nhanh ch\u00f3ng m\u00e0 h\u1ecd \u0111\u00e3 \u00e1p \u0111\u1eb7t cho c\u00e1c c\u00f4ng ty kh\u00e1c. <\/p>\n\n\n\n

Theo m\u1eb7c \u0111\u1ecbnh, Apple s\u1eed d\u1ee5ng d\u1eef li\u1ec7u m\u00e0 h\u1ecd thu th\u1eadp. Bao g\u1ed3m d\u1eef li\u1ec7u mua h\u00e0ng trong \u1ee9ng d\u1ee5ng. M\u00e0 Apple thu th\u1eadp t\u1eeb trong c\u00e1c \u1ee9ng d\u1ee5ng do c\u00e1c c\u00f4ng ty kh\u00e1c s\u1edf h\u1eefu. \u0110\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m qu\u1ea3ng c\u00e1o c\u1ee7a ch\u00ednh Apple. V\u00e0, n\u1ebfu m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng mu\u1ed1n Apple s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u1ee7a h\u1ecd cho qu\u1ea3ng c\u00e1o, h\u1ecd s\u1ebd ph\u1ea3i t\u00ecm quy\u1ec1n ki\u1ec3m so\u00e1t s\u00e2u trong c\u00e0i \u0111\u1eb7t iPhone c\u1ee7a h\u1ecd.<\/p>\n\n\n\n

S\u1ef1 th\u1eadt l\u00e0, nh\u1eefng \u0111\u1ed9ng th\u00e1i n\u00e0y l\u00e0 m\u1ed9t ph\u1ea7n trong chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Apple nh\u1eb1m m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng kinh doanh ph\u00ed v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd. B\u00ean \u1ea1nh \u0111\u00f3, vi\u1ec7c Facebook ph\u1ea3i l\u00ean ti\u1ebfng v\u1ec1 ch\u00ednh s\u00e1ch c\u1ee7a Apple. Do s\u1ef1 t\u00e1c \u0111\u1ed9ng kh\u00f4ng ch\u1ec9 \u0111\u1ebfn c\u00e1c SMB. M\u00e0 ngay c\u1ea3 Facebook ch\u00ednh l\u00e0 ng\u01b0\u1eddi b\u1ecb t\u00e1c \u0111\u1ed9ng l\u1edbn nh\u1ea5t n\u00ean vi\u1ec7c l\u00ean ti\u1ebfng \u0111\u1ec3 b\u1ea3o v\u1ec7 c\u00e1c SMB c\u0169ng ch\u00ednh l\u00e0 b\u1ea3o v\u1ec7 Facebook.<\/p>\n\n\n\n

Adsplus.vn<\/strong><\/h4>\n\n\n\n

C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Facebook v\u00e0 c\u00e1c Tips ch\u1ea1y Facebook Ads hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n