{"id":16127,"date":"2021-02-10T10:30:00","date_gmt":"2021-02-10T03:30:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=16127"},"modified":"2021-02-26T10:46:06","modified_gmt":"2021-02-26T03:46:06","slug":"buc-tranh-toan-canh-toi-uu-hoa-chi-tieu-quang-cao-google-ads-de-tiep-can-cac-doi-tuong-quan-trong","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/buc-tranh-toan-canh-toi-uu-hoa-chi-tieu-quang-cao-google-ads-de-tiep-can-cac-doi-tuong-quan-trong","title":{"rendered":"B\u1ee9c tranh to\u00e0n c\u1ea3nh: T\u1ed1i \u01b0u h\u00f3a chi ti\u00eau qu\u1ea3ng c\u00e1o Google Ads \u0111\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng quan tr\u1ecdng"},"content":{"rendered":"\n

Vi\u1ec7c ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean Google Ads \u0111\u00e3 l\u00e0 c\u00f4ng c\u1ee5 kh\u00f4ng th\u1ec3 thi\u1ebfu. Trong vi\u1ec7c x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh, s\u1ea3n ph\u1ea9m v\u00e0 t\u0103ng doanh thu cho c\u00f4ng ty. B\u00ean c\u1ea1nh \u0111\u00f3, \u0111i\u1ec1u m\u00e0 c\u00e1c c\u00f4ng ty \u0111\u1ec1u mu\u1ed1n th\u1ef1c hi\u1ec7n. Ch\u00ednh l\u00e0 t\u1ed1i \u01b0u h\u00f3a chi ti\u00eau qu\u1ea3ng c\u00e1o Google Ads<\/strong>. Ch\u00ednh v\u00ec th\u1ebf Google \u0111\u00e3 c\u00f3 m\u1ed9t b\u00e0i t\u1ed5ng h\u1ee3p v\u1ec1 c\u00e1c t\u1ed1i \u01b0u h\u00f3a chi ti\u00eau Google Ads. \u0110\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng quan tr\u1ecdng h\u01a1n.<\/p>\n\n\n\n

\"t\u1ed1i<\/figure><\/div>\n\n\n\n

Chia s\u1ebb t\u1eeb nh\u1eefng nh\u00e0 nghi\u00ean c\u1ee9u v\u1ec1 Google APAC<\/strong><\/h2>\n\n\n\n

Vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o \u0111a ph\u01b0\u01a1ng ti\u1ec7n t\u00edch h\u1ee3p video tr\u1ef1c tuy\u1ebfn. V\u00e0 truy\u1ec1n h\u00ecnh tuy\u1ebfn t\u00ednh \u0111ang tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n trong h\u1ea7u h\u1ebft c\u00e1c chi\u1ebfn d\u1ecbch th\u01b0\u01a1ng hi\u1ec7u. Nh\u01b0ng v\u1edbi t\u00ecnh h\u00ecnh kinh t\u1ebf to\u00e0n c\u1ea7u. Vi\u1ec7c t\u1ed1i \u0111a h\u00f3a s\u1ed1 ti\u1ec1n ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n ch\u01b0a bao gi\u1edd c\u1ea5p thi\u1ebft h\u01a1n th\u1ebf. T\u1ea1i \u0111\u00e2y, Deepak Chandran, Tr\u01b0\u1edfng b\u1ed9 ph\u1eadn Nghi\u00ean c\u1ee9u Qu\u1ea3ng c\u00e1o YouTube t\u1ea1i Google APAC v\u00e0 Juliana Lisboa, Tr\u01b0\u1edfng nh\u00f3m S\u1ea3n ph\u1ea9m Khu v\u1ef1c t\u1ea1i Google APAC. Chia s\u1ebb c\u00e1c m\u1eb9o v\u1ec1 c\u00e1ch \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 gi\u00e1 tr\u1ecb ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

C\u00e1c m\u1eb9o v\u1ec1 c\u00e1ch \u0111o l\u01b0\u1eddng gi\u00e1 tr\u1ecb ph\u1ea1m vi ti\u1ebfp c\u1eadn<\/strong><\/h3>\n\n\n\n

Theo truy\u1ec1n th\u1ed1ng, m\u1ee5c ti\u00eau n\u00e2ng cao nh\u1eadn th\u1ee9c c\u1ee7a nh\u00e0 qu\u1ea3ng c\u00e1o. C\u00f3 ngh\u0129a l\u00e0 d\u00e0nh ng\u00e2n s\u00e1ch m\u1edf r\u1ed9ng. \u0110\u1ec3 ch\u1ea1y qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh \u1edf c\u00e1c \u0111i\u1ec3m x\u1ebfp h\u1ea1ng t\u1ed5ng (Gross Rating Points – GRP) cao h\u01a1n. Nh\u01b0ng \u00fd t\u01b0\u1edfng d\u1ef1a ho\u00e0n to\u00e0n v\u00e0o GRP \u0111\u00e3 cho th\u1ea5y m\u1ed9t s\u1ed1 suy gi\u1ea3m. Gi\u1ed1ng nh\u01b0 l\u01b0\u1ee3ng ng\u01b0\u1eddi xem truy\u1ec1n h\u00ecnh tuy\u1ebfn t\u00ednh \u0111\u00e3 suy gi\u1ea3m \u1edf nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng. M\u1eb7c d\u00f9 GRP v\u1eabn l\u00e0 m\u1ed9t s\u1ed1 li\u1ec7u quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o. N\u00f3 nh\u01b0 m\u1ed9t th\u01b0\u1edbc \u0111o \u0111\u1ed9c l\u1eadp, gi\u1ed1ng m\u1ed9t c\u00f4ng c\u1ee5 c\u00f9n h\u01a1n.<\/p>\n\n\n\n

Gh\u00e9p n\u1ed1i \u0111i\u1ec1u \u0111\u00f3 v\u1edbi th\u1ef1c t\u1ebf l\u00e0 kh\u00e1n gi\u1ea3 \u0111ang t\u1eadn d\u1ee5ng l\u1ef1a ch\u1ecdn n\u1ed9i dung c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng \u0111\u1ed9ng. \u0110\u1ec3 hi\u1ec3u l\u00fd do t\u1ea1i sao c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111ang t\u00ecm ki\u1ebfm nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1n gi\u1ea3.<\/p>\n\n\n\n

Th\u00eam v\u00e0o \u0111\u00f3, \u0111\u1ed1i v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi trong ch\u00fang ta th\u00ec cu\u1ed9c s\u1ed1ng nh\u01b0 \u0111\u01b0\u1ee3c \u0111\u00f3ng khung trong b\u1ed1n g\u00f3c c\u1ee7a m\u00e0n h\u00ecnh. Gi\u1edd \u0111\u00e2y l\u00e0 kh\u00f4ng gian chung \u0111\u1ec3 ch\u00fang ta t\u01b0\u01a1ng t\u00e1c v\u1edbi \u0111\u1ed3ng nghi\u1ec7p, gia \u0111\u00ecnh v\u00e0 b\u1ea1n b\u00e8. V\u1edbi \u0111i\u1ec1u b\u00ecnh th\u01b0\u1eddng m\u1edbi n\u00e0y. Th\u1eadt d\u1ec5 d\u00e0ng \u0111\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng t\u1ea1i sao kh\u00e1n gi\u1ea3 \u0111ang t\u1ea1o th\u00f3i quen xem m\u1edbi. L\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 b\u1ea1n \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ph\u1ea1m vi ti\u1ebfp c\u1eadn. Khi kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n n\u1eb1m r\u1ea3i r\u00e1c tr\u00ean c\u00e1c m\u00e0n h\u00ecnh v\u00e0 kh\u00f4ng c\u00f2n c\u00e1i g\u1ecdi l\u00e0 \u0111\u1ed9 trung th\u1ef1c c\u1ee7a thi\u1ebft b\u1ecb n\u1eefa? \u0110\u1ec3 gi\u00fap tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi \u0111\u00f3, Google \u0111\u00e3 kh\u00e1m ph\u00e1 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u. Gi\u00fap n\u00e2ng cao gi\u00e1 tr\u1ecb ph\u1ea1m vi ti\u1ebfp c\u1eadn tr\u00ean YouTube.<\/p>\n\n\n\n

M\u1ed9t th\u00f4ng tin m\u1edbi v\u1ec1 Febreze \u1edf H\u00e0n Qu\u1ed1c<\/strong><\/h2>\n\n\n\n

Procter and Gamble (P&G) \u0111\u00e3 t\u00ecm c\u00e1ch gi\u1ea3i quy\u1ebft c\u00e2u h\u1ecfi n\u00e0y. B\u1eb1ng m\u1ed9t th\u1eed nghi\u1ec7m \u1edf H\u00e0n Qu\u1ed1c v\u1edbi Febreze. M\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u trong danh m\u1ee5c \u0111\u1ea7u t\u01b0 c\u1ee7a m\u00ecnh. Sau khi ph\u00e2n t\u00edch d\u1eef li\u1ec7u trong qu\u00e1 kh\u1ee9 t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch tr\u00ean TV v\u00e0 YouTube. Th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 t\u00ecm c\u00e1ch l\u1eadp k\u1ebf ho\u1ea1ch hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0 gi\u1ea3m l\u00e3ng ph\u00ed qu\u1ea3ng c\u00e1o. P&G \u0111\u00e3 t\u0103ng chi ti\u00eau cho TV b\u1eb1ng qu\u1ea3ng c\u00e1o tr\u00ean YouTube. V\u1edbi chi\u1ebfn l\u01b0\u1ee3c \u0111a ph\u01b0\u01a1ng ti\u1ec7n. Gi\u00fap gi\u1ea3m thi\u1ec3u s\u1ef1 k\u00e9m hi\u1ec7u qu\u1ea3 c\u1ee7a vi\u1ec7c \u0111\u1ea7u t\u01b0 qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c qu\u1ea3ng c\u00e1o TV \u0111\u01a1n l\u1ebb. B\u1eb1ng c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng ri\u00eang bi\u1ec7t (t\u0103ng 21,2% \u0111\u1ed1i v\u1edbi TV). V\u00e0 cho ph\u00e9p ph\u00e2n ph\u1ed1i t\u1ea7n su\u1ea5t c\u00e2n b\u1eb1ng h\u01a1n.<\/p>\n\n\n\n

K\u1ebft qu\u1ea3: Chi\u1ebfn d\u1ecbch c\u1ee7a YouTube t\u0103ng tr\u01b0\u1edfng th\u00e0nh c\u00f4ng<\/strong><\/h4>\n\n\n\n
\"K\u1ebft<\/figure><\/div>\n\n\n\n

M\u1eb7c d\u00f9 ph\u00e2n chia ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o l\u00e0 24,6% (YouTube) so v\u1edbi 75,4% (TV). YouTube \u0111\u00e3 thu \u0111\u01b0\u1ee3c 41,3% ph\u1ea1m vi ti\u1ebfp c\u1eadn so v\u1edbi TV (48,9%). Chi ph\u00ed cho m\u1ed7i ng\u01b0\u1eddi duy nh\u1ea5t \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ea5p h\u01a1n 2,5 l\u1ea7n so v\u1edbi chi ph\u00ed cho chi\u1ebfn d\u1ecbch truy\u1ec1n h\u00ecnh c\u1ee7a n\u00f3.<\/p>\n\n\n\n

\"T\u1ef7<\/figure>\n\n\n\n

Hyojung Hwang, gi\u00e1m \u0111\u1ed1c truy\u1ec1n th\u00f4ng c\u1ee7a P&G cho bi\u1ebft: \u201cNghi\u00ean c\u1ee9u n\u1ed9i b\u1ed9 c\u1ee7a ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e1t hi\u1ec7n ra r\u1eb1ng YouTube c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 ti\u1ebfp c\u1eadn gia t\u0103ng cao h\u01a1n ngo\u00e0i TV, \u0111\u1ed3ng th\u1eddi cho th\u1ea5y chi ph\u00ed tr\u00ean m\u1ed7i \u0111i\u1ec3m x\u1ebfp h\u1ea1ng th\u1ea5p h\u01a1n\u201d. \u201cK\u1ebft qu\u1ea3 \u0111\u00e3 gi\u00fap ch\u00fang t\u00f4i quy\u1ebft \u0111\u1ecbnh t\u1eadn d\u1ee5ng YouTube trong c\u00e1c chi\u1ebfn d\u1ecbch th\u01b0\u01a1ng hi\u1ec7u trong t\u01b0\u01a1ng lai.\u201d<\/p>\n\n\n\n

T\u01b0\u01a1ng t\u1ef1, Pepsi \u0111\u00e3 th\u1eed nghi\u1ec7m chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng \u0111a ph\u01b0\u01a1ng ti\u1ec7n tr\u00ean TV v\u00e0 YouTube t\u1ea1i Vi\u1ec7t Nam trong d\u1ecbp T\u1ebft. Ng\u00e0y \u0111\u1ea7u n\u0103m m\u1edbi, \u0111\u01b0\u1ee3c coi l\u00e0 ng\u00e0y l\u1ec5 qu\u1ed1c gia quan tr\u1ecdng nh\u1ea5t c\u1ee7a \u0111\u1ea5t n\u01b0\u1edbc. Nh\u00e0 ti\u1ebfp th\u1ecb b\u1eaft \u0111\u1ea7u t\u00ecm hi\u1ec3u xem qu\u1ea3ng c\u00e1o YouTube c\u1ee7a h\u1ecd c\u00f3 ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1n gi\u1ea3 hi\u1ec7u qu\u1ea3 h\u01a1n kh\u00f4ng. Khi c\u00f9ng chi\u1ebfu v\u1edbi qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh trong nh\u00f3m nh\u00e2n kh\u1ea9u h\u1ecdc 18 \u0111\u1ebfn 44 tu\u1ed5i.<\/p>\n\n\n\n

\"k\u1ebft<\/figure><\/div>\n\n\n\n

Ngay c\u1ea3 khi ch\u1ec9 chi\u1ebfm 17% t\u1ed5ng ng\u00e2n s\u00e1ch truy\u1ec1n th\u00f4ng. Qu\u1ea3ng c\u00e1o c\u1ee7a Pepsi tr\u00ean YouTube \u0111\u00e3 ti\u1ebfp c\u1eadn 39,9% d\u00e2n s\u1ed1. T\u0103ng ph\u1ea1m vi ti\u1ebfp c\u1eadn h\u01a1n 14%, ngo\u00e0i TV.<\/p>\n\n\n\n

\"chi<\/figure><\/div>\n\n\n\n

T\u0103ng m\u1ed9t ch\u00fat cho qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n<\/strong><\/h2>\n\n\n\n

L\u00e0 nh\u00e0 ti\u1ebfp th\u1ecb, Google \u0111\u00e3 h\u1ecdc c\u00e1ch d\u1ef1a v\u00e0o d\u1eef li\u1ec7u. Gi\u1edd \u0111\u00e2y, th\u1eadt d\u1ec5 d\u00e0ng d\u1ef1a v\u00e0o s\u1ed1 l\u01b0\u1ee3ng ph\u1ea1m vi ti\u1ebfp c\u1eadn v\u00e0 hi\u1ec3n th\u1ecb l\u00e0m chi ti\u00eau qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3. Nh\u01b0ng Google v\u1eabn c\u00f3 th\u1ec3 th\u1eafc m\u1eafc li\u1ec7u qu\u1ea3ng c\u00e1o tr\u00ean YouTube v\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean TV. C\u00f3 t\u00e1c \u0111\u1ed9ng t\u01b0\u01a1ng t\u1ef1 \u0111\u1ebfn vi\u1ec7c thay \u0111\u1ed5i c\u00e1c ch\u1ec9 s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u hay kh\u00f4ng.<\/p>\n\n\n\n

C\u0169ng nh\u01b0 kh\u00e1n gi\u1ea3 tr\u1edf n\u00ean th\u00e0nh th\u1ea1o h\u01a1n trong vi\u1ec7c tung h\u1ee9ng c\u00e1c m\u00e0n h\u00ecnh. H\u1ecd c\u0169ng tr\u1edf n\u00ean t\u1ed1t h\u01a1n trong vi\u1ec7c b\u1ecf qua c\u00e1c qu\u1ea3ng c\u00e1o kh\u00f4ng li\u00ean quan. Do \u0111\u00f3, v\u00ec ph\u1ea1m vi ti\u1ebfp c\u1eadn v\u00e0 t\u1ea7n su\u1ea5t v\u1eabn l\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng. \u0110\u1ec3 k\u00edch ho\u1ea1t c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111a ph\u01b0\u01a1ng ti\u1ec7n, n\u00ean vi\u1ec7c hi\u1ec3u \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1n gi\u1ea3 \u0111\u1ebfn t\u1eebng m\u00e0n h\u00ecnh. \u0110\u00e3 c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n. V\u00e0 \u0111\u00f3 l\u00e0 m\u1ee5c ti\u00eau – \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u00e1n gi\u1ea3 \u0111ang xem qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n m\u1ed7i khi qu\u1ea3ng c\u00e1o ch\u1ea1y.<\/p>\n\n\n\n

Ph\u00e2n t\u00edch t\u1ed5ng h\u1ee3p qua cu\u1ed9c kh\u1ea3o s\u00e1t<\/h3>\n\n\n\n

M\u1ed9t ph\u00e2n t\u00edch t\u1ed5ng h\u1ee3p tr\u00ean 8.000 cu\u1ed9c kh\u1ea3o s\u00e1t v\u1ec1 N\u00e2ng cao th\u01b0\u01a1ng hi\u1ec7u \u1edf APAC cho th\u1ea5y. YouTube \u0111\u00e3 th\u00fac \u0111\u1ea9y m\u1ee9c t\u0103ng truy c\u1eadp l\u1ea1i qu\u1ea3ng c\u00e1o. Trung b\u00ecnh h\u01a1n 10% v\u00e0 v\u1edbi chi ph\u00ed r\u1ea5t h\u1ea5p d\u1eabn. C\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t v\u1ec1 N\u00e2ng cao th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Google<\/strong><\/a> \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n tr\u00ean YouTube. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t tr\u00ean m\u1ed9t nh\u00f3m ki\u1ec3m so\u00e1t ng\u1eabu nhi\u00ean kh\u00f4ng nh\u00ecn th\u1ea5y qu\u1ea3ng c\u00e1o c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. V\u00e0 m\u1ed9t nh\u00f3m ti\u1ebfp x\u00fac \u0111\u00e3 xem qu\u1ea3ng c\u00e1o. C\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 c\u00e1c kho\u1ea3nh kh\u1eafc trong h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Bao g\u1ed3m nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, truy l\u1ea1i qu\u1ea3ng c\u00e1o, c\u00e2n nh\u1eafc, \u01b0a th\u00edch v\u00e0 \u00fd \u0111\u1ecbnh mua h\u00e0ng .<\/p>\n\n\n\n

\"T\u1ed1i<\/figure><\/div>\n\n\n\n

Th\u1ef1c t\u1ebf l\u00e0 ch\u1ec9 ri\u00eang YouTube \u0111\u00e3 th\u00fac \u0111\u1ea9y t\u00e1c \u0111\u1ed9ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 r\u1ea5t l\u1edbn. Nh\u01b0ng Google c\u0169ng mu\u1ed1n hi\u1ec3u t\u1ea1i sao \u0111i\u1ec1u n\u00e0y l\u1ea1i x\u1ea3y ra. V\u00e0 \u0111i\u1ec1u n\u00e0y so v\u1edbi c\u00e1c k\u00eanh video kh\u00e1c nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n\n\n\n

Google h\u1ee3p t\u00e1c v\u1edbi Kantar v\u00e0 Eye Square \u1edf \u00dac. N\u01a1i \u0111\u00e3 ph\u00e2n t\u00edch h\u01a1n 2.800 qu\u1ea3ng c\u00e1o. Ki\u1ec3m tra h\u01a1n 741 ph\u00fat c\u1ea3nh quay theo d\u00f5i \u00e1nh m\u1eaft tr\u00ean TV truy\u1ec1n h\u00ecnh mi\u1ec5n ph\u00ed, YouTube v\u00e0 TV b\u1eaft s\u00f3ng tr\u00ean c\u00e1c thi\u1ebft b\u1ecb. Nh\u01b0 TV, \u0111i\u1ec7n tho\u1ea1i, m\u00e1y t\u00ednh x\u00e1ch tay v\u00e0 m\u00e1y t\u00ednh b\u1ea3ng. Nh\u1eadn th\u1ea5y m\u1ed1i t\u01b0\u01a1ng quan \u0111\u00e1ng k\u1ec3 gi\u1eefa s\u1ef1 ch\u00fa \u00fd \u0111\u1ebfn m\u1ed9t qu\u1ea3ng c\u00e1o v\u00e0 t\u0103ng truy l\u1ea1i qu\u1ea3ng c\u00e1o kh\u00f4ng \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3. Ng\u01b0\u1eddi xem qu\u1ea3ng c\u00e1o c\u00e0ng l\u00e2u th\u00ec kh\u1ea3 n\u0103ng nh\u1edb l\u1ea1i qu\u1ea3ng c\u00e1o c\u00e0ng cao. Theo d\u00f5i b\u1eb1ng m\u1eaft c\u0169ng x\u00e1c \u0111\u1ecbnh ng\u01b0\u1eddi xem YouTube lu\u00f4n d\u00e1n m\u1eaft v\u00e0o m\u00e0n h\u00ecnh nhi\u1ec1u h\u01a1n so v\u1edbi TV b\u1eaft s\u00f3ng v\u00e0 TV ph\u00e1t s\u00f3ng mi\u1ec5n ph\u00ed.<\/p>\n\n\n\n

\"T\u1ed1i<\/figure><\/div>\n\n\n\n

\u0110i\u1ec1u n\u00e0y c\u00f3 \u00fd ngh\u0129a g\u00ec \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb?<\/strong><\/h2>\n\n\n\n

C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ph\u1ea3i hi\u1ec3u c\u00e1ch l\u1eadp k\u1ebf ho\u1ea1ch cho ph\u1ea1m vi ti\u1ebfp c\u1eadn ch\u1ee7 y\u1ebfu m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c. \u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb. Khi mu\u1ed1n ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng \u1edf nh\u1eefng n\u01a1i m\u00e0 TV kh\u00f4ng th\u1ec3 hi\u1ec7u qu\u1ea3 b\u1eb1ng. Th\u00ec C\u00f4ng c\u1ee5 l\u1eadp k\u1ebf ho\u1ea1ch ti\u1ebfp c\u1eadn trong Google Ads c\u00f3 th\u1ec3 gi\u00fap x\u00e1c \u0111\u1ecbnh s\u1ed1 d\u01b0 chi ti\u00eau qu\u1ea3ng c\u00e1o d\u1ec5 d\u00e0ng h\u01a1n, t\u1ed1i \u01b0u h\u01a1n. \u0110\u1eb7c bi\u1ec7t khi c\u00f4ng c\u1ee5 n\u00e0y hi\u1ec7n bao g\u1ed3m c\u1ea3 d\u1eef li\u1ec7u TV. C\u0169ng n\u00ean k\u1ebft th\u00fac v\u00f2ng l\u1eb7p b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng \u0111o l\u01b0\u1eddng b\u00e1o c\u00e1o ph\u1ea1m vi ti\u1ebfp c\u1eadn tr\u00ean nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng. V\u00e0 kh\u1ea3o s\u00e1t N\u00e2ng cao th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n c\u00e1ch k\u1ebft h\u1ee3p \u0111ang d\u1ecbch chuy\u1ec3n tr\u00ean c\u00e1c ch\u1ec9 s\u1ed1 m\u00e0 h\u1ecd quan t\u00e2m.<\/p>\n\n\n\n

Trong nh\u1eefng th\u1eddi \u0111i\u1ec3m c\u0103ng th\u1eb3ng nh\u01b0 hi\u1ec7n nay. Th\u00ec c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang c\u1ed1 g\u1eafng t\u1ed1i \u0111a h\u00f3a ph\u1ea1m vi ti\u1ebfp c\u1eadn. Trong khi chi\u1ebfn \u0111\u1ea5u v\u1edbi s\u1ef1 \u1ed3n \u00e0o c\u1ee7a tin t\u1ee9c li\u00ean t\u1ee5c tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng. \u0110i\u1ec1u cu\u1ed1i m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u1ea7n bi\u1ebft \u0111\u01b0\u1ee3c l\u00e0 \u0111\u00e3 th\u1ef1c hi\u1ec7n \u0111\u00fang trong chi ti\u00eau qu\u1ea3ng c\u00e1o hay ch\u01b0a. Ch\u00ednh v\u00ec nh\u1eefng l\u00fd do n\u00e0y n\u00ean vi\u1ec7c Google Ads c\u00f3 c\u00e1c c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p \u0111\u1ec3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch t\u1ed1i \u01b0u h\u00f3a chi ti\u00eau truy\u1ec1n th\u00f4ng qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh ng\u00e0y nay ch\u01b0a bao gi\u1edd quan tr\u1ecdng h\u01a1n.<\/p>\n\n\n\n

Adsplus.vn<\/strong><\/h4>\n\n\n\n

C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Google v\u00e0 c\u00e1c Tips ch\u1ea1y Google Ads hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n