{"id":16143,"date":"2021-02-14T14:00:00","date_gmt":"2021-02-14T07:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=16143"},"modified":"2021-01-21T15:03:01","modified_gmt":"2021-01-21T08:03:01","slug":"facebook-tiet-lo-ve-insights-moi-trong-xu-huong-mua-sam","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/facebook-tiet-lo-ve-insights-moi-trong-xu-huong-mua-sam","title":{"rendered":"Facebook ti\u1ebft l\u1ed9 v\u1ec1 Insights m\u1edbi trong xu h\u01b0\u1edbng mua s\u1eafm"},"content":{"rendered":"\n<p><strong>Facebook <a href=\"https:\/\/adsplus.vn\/blog\/bat-mi-cong-thuc-phan-tich-marketing-insight-thanh-cong-cho-doanh-nghiep\/\">Insights<\/a> m\u1edbi nh\u1eadn x\u00e9t h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 b\u1ecb t\u00e1c \u0111\u1ed9ng l\u1edbn b\u1edfi \u0111\u1ea1i d\u1ecbch Covid-19. M\u1ed9t s\u1ed1 nh\u00e0 ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n r\u1eb1ng c\u00e1c n\u1ed7 l\u1ef1c gi\u1ea3m thi\u1ec3u hay \u0111\u00f3ng c\u1eeda tr\u00ean to\u00e0n c\u1ea7u \u0111\u00e3 th\u00fac \u0111\u1ea9y s\u1ef1 d\u1ecbch chuy\u1ec3n kh\u1ecfi c\u00e1c c\u1eeda h\u00e0ng th\u1ef1c v\u00e0 h\u01b0\u1edbng t\u1edbi mua s\u1eafm tr\u1ef1c tuy\u1ebfn.<\/strong><\/p>\n\n\n\n<p>\u0110\u1ea1i d\u1ecbch Covid \u0111\u1eb7t ra h\u00e0ng lo\u1ea1t th\u00e1ch th\u1ee9c ho\u00e0n to\u00e0n m\u1edbi. \u0110\u1ed3ng th\u1eddi \u0111\u00e2y c\u0169ng l\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c nh\u00e0 b\u00e1n l\u1ebb c\u0169ng nh\u01b0 ng\u01b0\u1eddi l\u00e0m marketing. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i hi\u1ec3u \u0111i\u1ec1u g\u00ec \u0111\u1eb1ng sau th\u00f3i quen mua s\u1eafm hi\u1ec7n t\u1ea1i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. T\u1eeb \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm c\u00e1ch \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111\u00f3 trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<p>B\u00e1o c\u00e1o <strong>\u2018<em>T\u01b0\u01a1ng lai c\u1ee7a mua s\u1eafm<\/em>\u2018<\/strong> m\u1edbi nh\u1ea5t c\u1ee7a Facebook l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a lo\u1ea1t b\u00e0i \u2018C\u00e1c quan \u0111i\u1ec3m v\u1ec1 ng\u00e0nh\u2019 m\u1edbi c\u1ee7a Facebook, cho th\u1ea5y \u1ee9ng d\u1ee5ng n\u00e0y \u0111\u00e3 l\u00e0m vi\u1ec7c v\u1edbi r\u1ea5t nhi\u1ec1u chuy\u00ean gia theo c\u00e1c ng\u00e0nh d\u1ecdc kh\u00e1c nhau \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c xu h\u01b0\u1edbng ch\u00ednh v\u00e0 cung c\u1ea5p h\u01b0\u1edbng d\u1eabn cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a tr\u00ean s\u1ef1 thay \u0111\u1ed5i m\u1edbi nh\u1ea5t c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">M\u1ed9t s\u1ed1 l\u01b0u \u00fd v\u00e0 th\u1ed1ng k\u1ebf ch\u00ednh.<\/h3>\n\n\n\n<p>Tr\u01b0\u1edbc h\u1ebft, Facebook Insights m\u1edbi cho th\u1ea5y \u0111\u1ed9ng l\u1ef1c mua s\u1eafm \u0111\u00e3 thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o. Sau \u0111\u00f3 x\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh hi\u1ec7n \u0111ang \u0111\u1ecbnh h\u00ecnh th\u00f3i quen mua s\u1eafm t\u1ea1i c\u1eeda h\u00e0ng c\u1ee7a m\u1ecdi ng\u01b0\u1eddi.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"597\" height=\"319\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/01\/Screen-Shot-2021-01-18-at-3.27.23-PM.png\" alt=\"facebook insights m\u1edbi v\u1ec1 ti\u00eau ch\u00ed mua s\u1eafm t\u1ea1i c\u1eeda h\u00e0ng\" class=\"wp-image-16147\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/01\/Screen-Shot-2021-01-18-at-3.27.23-PM.png 597w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/01\/Screen-Shot-2021-01-18-at-3.27.23-PM-300x160.png 300w\" sizes=\"(max-width: 597px) 100vw, 597px\" \/><\/figure><\/div>\n\n\n\n<p>Nh\u01b0 th\u01b0\u1eddng l\u1ec7, gi\u00e1 c\u1ea3 lu\u00f4n l\u00e0 y\u1ebfu t\u1ed1 \u0111\u01b0\u1ee3c \u0111\u1eb7t l\u00ean h\u00e0ng \u0111\u1ea7u. Tuy nhi\u00ean \u1edf hi\u1ec7n t\u1ea1i, y\u1ebfu t\u1ed1 an to\u00e0n c\u0169ng \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc tr\u00ean h\u1ebft. D\u1ecbch Covid \u0111\u00e3 l\u00e0m thay \u0111\u1ed5i suy ngh\u0129 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi mua s\u1eafm t\u1ea1i c\u1eeda h\u00e0ng.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"588\" height=\"286\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/01\/sadasda.png\" alt=\"facebook insights m\u1edbi v\u1ec1 ti\u00eau ch\u00ed mua s\u1eafm t\u1ea1i online\" class=\"wp-image-16148\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/01\/sadasda.png 588w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/01\/sadasda-300x146.png 300w\" sizes=\"(max-width: 588px) 100vw, 588px\" \/><\/figure><\/div>\n\n\n\n<p>N\u1ebfu b\u1ea1n \u0111ang l\u00e0 ch\u1ee7 m\u1ed9t c\u1eeda h\u00e0ng online th\u00ec h\u00e3y ch\u00fa \u00fd t\u1edbi b\u1ea3ng th\u1ed1ng k\u00ea tr\u00ean. \u0110\u00e2y l\u00e0 nh\u1eefng l\u01b0u \u00fd c\u1ea7n t\u1eadp trung c\u1ea3i thi\u1ec7n \u0111\u1ec3 t\u0103ng hi\u1ec7u su\u1ea5t chuy\u1ec3n \u0111\u1ed5i c\u1ee7a c\u1eeda h\u00e0ng. Nh\u01b0 \u0111\u1ed9 tin c\u1eady khi mua s\u1eafm qua m\u1ea1ng l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng. <\/p>\n\n\n\n<p>Facebook c\u0169ng xem x\u00e9t nh\u1eefng l\u1ee3i \u00edch h\u00e0ng \u0111\u1ea7u m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 \u0111\u01b0\u1ee3c khi chuy\u1ec3n sang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Nh\u01b0 kh\u1ea3 n\u0103ng c\u1ea3i thi\u1ec7n vi\u1ec7c mua h\u00e0ng c\u1ee7a b\u1ea1n. Qua \u0111\u00f3 b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c giao d\u1ecbch t\u1ed1t nh\u1ea5t.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Theo gi\u1ea3i th\u00edch c\u1ee7a Facebook<\/em><\/h3>\n\n\n\n<p><em>\u201cNg\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang nh\u1eadn ra nh\u1eefng l\u1ee3i \u00edch m\u00e0 k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 th\u1ec3 mang l\u1ea1i. \u0110\u1eb7c bi\u1ec7t l\u00e0 cho tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 mang \u0111\u1ebfn s\u1ef1 hi\u1ec7u qu\u1ea3. G\u1ea7n 79% ng\u01b0\u1eddi mua s\u1eafm tr\u00ean to\u00e0n c\u1ea7u cho bi\u1ebft Internet gi\u00fap so s\u00e1nh c\u00e1c s\u1ea3n ph\u1ea9m theo gi\u00e1 d\u1ec5 d\u00e0ng h\u01a1n. V\u00e0 67% n\u00f3i r\u1eb1ng Internet gi\u00fap gi\u1ea3m thi\u1ec3u r\u1ee7i ro trong mua s\u1eafm h\u01a1n\u201d.<\/em><\/p>\n\n\n\n<p>Ng\u00e0y nay, kh\u00e1ch h\u00e0ng b\u1ea1n d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec3 xem x\u00e9t c\u00e1c l\u1ef1a ch\u1ecdn c\u1ee7a h\u1ecd. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u0169ng n\u00ean bi\u1ebft v\u1ec1 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n. C\u00f9ng v\u1edbi \u0111\u00f3, b\u1ea1n n\u00ean n\u00e2ng c\u1ea5p c\u00e1c ch\u00ednh s\u00e1ch c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u1ea3 n\u0103ng c\u1ea1nh tranh h\u01a1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Th\u00fac \u0111\u1ea9y ph\u00e1t tri\u1ec3n n\u1ed9i \u0111\u1ecba<\/h3>\n\n\n\n<p>Facebook c\u0169ng l\u01b0u \u00fd r\u1eb1ng \u0111\u1ea1i d\u1ecbch \u0111\u00e3 th\u00fac \u0111\u1ea9y nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng quay v\u1ec1 \u1ee7ng h\u1ed9 c\u00e1c doanh nghi\u1ec7p n\u1ed9i \u0111\u1ecba h\u01a1n, trong m\u1ed9t n\u1ed7 l\u1ef1c th\u00fac \u0111\u1ea9y ph\u00e1t tri\u1ec3n qu\u1ed1c gia.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 mang m\u1ed9t \u00fd ngh\u0129a to l\u1edbn. N\u00f3 gi\u00fap nh\u1eefng nh\u00e0 cung c\u1ea5p nh\u1ecf h\u01a1n n\u00e0y s\u1ed1ng s\u00f3t trong su\u1ed1t th\u1eddi k\u1ef3 suy tho\u00e1i kinh t\u1ebf. \u0110\u1ed3ng th\u1eddi \u0111i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn s\u1ef1 h\u1ed7 tr\u1ee3 l\u1edbn h\u01a1n c\u1ee7a \u0111\u1ecba ph\u01b0\u01a1ng trong d\u00e0i h\u1ea1n. Khi \u0111\u00f3, nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn v\u00e0 k\u1ebft n\u1ed1i v\u1edbi nh\u1eefng nh\u00e0 cung c\u1ea5p trong khu v\u1ef1c l\u00e2n c\u1eadn c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>B\u00e1o c\u00e1o c\u0169ng xem x\u00e9t c\u00e1c lo\u1ea1i h\u00ecnh truy\u1ec1n th\u00f4ng\/qu\u1ea3ng c\u00e1o m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang t\u00ecm ki\u1ebfm t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n t\u1ea1i. \u0110i\u1ec1u n\u00e0y m\u1ed9t l\u1ea7n n\u1eefa cho th\u1ea5y s\u1ef1 ch\u00fa \u00fd v\u1ec1 s\u1ef1 an to\u00e0n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"600\" height=\"331\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/01\/fb_shopping5.jpg\" alt=\"Lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o truy\u1ec1n th\u00f4ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00ecm ki\u1ebfm\" class=\"wp-image-16149\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/01\/fb_shopping5.jpg 600w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/01\/fb_shopping5-300x166.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p>Nhi\u1ec1u doanh nghi\u1ec7p c\u00f3 th\u1ec3 tham kh\u1ea3o b\u00e1o c\u00e1o Facebook Insights m\u1edbi n\u00e0y \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p cho m\u00ecnh. S\u1ef1 thay \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c cho m\u00ecnh. H\u00e3y ti\u1ebfp t\u1ee5c theo d\u00f5i Adplus.vn \u0111\u1ec3 c\u1eadp nh\u1eadt th\u00eam c\u00e1c tin t\u1ee9c m\u1edbi nh\u1ea5t nh\u00e9<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Facebook Ads v\u00e0 c\u00e1c Tips ch\u1ea1y Facebook Ads hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>facebook insights m\u1edbi v\u1ec1 ti\u00eau ch\u00ed mua s\u1eafm online<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[926],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook Insights m\u1edbi ti\u1ebft l\u1ed9 v\u1ec1 xu h\u01b0\u1edbng mua s\u1eafm m\u1edbi<\/title>\n<meta name=\"description\" content=\"Nh\u1eefng c\u00f4ng b\u1ed1 m\u1edbi v\u1ec1 Insights kh\u00e1ch h\u00e0ng c\u1ee7a Facebook c\u00f3 nh\u1eefng g\u00ec? Li\u1ec7u xu h\u01b0\u1edbng mua s\u1eafm c\u1ee7a th\u1ebf gi\u1edbi qua \u0111\u1ea1i d\u1ecbch Covid c\u00f3 g\u00ec thay \u0111\u1ed5i?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/facebook-tiet-lo-ve-insights-moi-trong-xu-huong-mua-sam\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Insights m\u1edbi ti\u1ebft l\u1ed9 v\u1ec1 xu h\u01b0\u1edbng mua s\u1eafm m\u1edbi\" \/>\n<meta property=\"og:description\" content=\"Nh\u1eefng c\u00f4ng b\u1ed1 m\u1edbi v\u1ec1 Insights kh\u00e1ch h\u00e0ng c\u1ee7a Facebook c\u00f3 nh\u1eefng g\u00ec? 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