{"id":16174,"date":"2021-02-12T19:00:00","date_gmt":"2021-02-12T12:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=16174"},"modified":"2021-02-01T12:08:29","modified_gmt":"2021-02-01T05:08:29","slug":"cu-bat-tay-bi-mat-giua-google-va-facebook","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/cu-bat-tay-bi-mat-giua-google-va-facebook","title":{"rendered":"C\u00fa b\u1eaft tay b\u00ed m\u1eadt gi\u1eefa Google v\u00e0 Facebook"},"content":{"rendered":"\n<p><strong>Gi\u1edbi c\u00f4ng ngh\u1ec7 \u0111ang lo ng\u1ea1i vi\u1ec7c Facebook v\u00e0 Google b\u1eaft tay ng\u1ea7m v\u1edbi nhau. \u0110i\u1ec1u n\u00e0y c\u1ea3nh b\u00e1o v\u1ec1 m\u1ed9t s\u1ef1 \u0111\u1ed9c quy\u1ec1n th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/01\/su-khac-biet-giua-quang-cao-facebook-va-google-adwords-1024x576.png\" alt=\"Facebook v\u00e0 Google ng\u1ea5m ng\u1ea7m b\u1eaft tay nhau\" class=\"wp-image-16175\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/01\/su-khac-biet-giua-quang-cao-facebook-va-google-adwords-1024x576.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/01\/su-khac-biet-giua-quang-cao-facebook-va-google-adwords-300x169.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/01\/su-khac-biet-giua-quang-cao-facebook-va-google-adwords-768x432.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/01\/su-khac-biet-giua-quang-cao-facebook-va-google-adwords-1536x864.png 1536w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/01\/su-khac-biet-giua-quang-cao-facebook-va-google-adwords-610x343.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/01\/su-khac-biet-giua-quang-cao-facebook-va-google-adwords.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Khi c\u00e1c c\u00f4ng ty mu\u1ed1n <a href=\"https:\/\/adsplus.vn\/blog\/chay-quang-cao-tot-hon-voi-goi-dich-vu-moi-cua-adsplus-gia-chi-1-900-000-dong\/\">qu\u1ea3ng c\u00e1o tr\u00ean m\u1ed9t trang web<\/a>, h\u1ecd ph\u1ea3i t\u1ed5 ch\u1ee9c m\u1ed9t phi\u00ean \u0111\u1ea5u th\u1ea7u. N\u00f3 c\u00f3 th\u1ec3 l\u00e0 hi\u1ec3n tr\u1ecb tr\u00ean website, hay c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. C\u00f4ng ty n\u00e0o \u0111\u01b0a ra m\u1ee9c gi\u00e1 cao nh\u1ea5t s\u1ebd gi\u00e0nh \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed v\u00e0 hi\u1ec3n th\u1ecb. T\u1edbi n\u0103m 2016, h\u01a1n 3\/4 nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u00e3 s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y.<\/p>\n\n\n\n<p>Google h\u1ea7u nh\u01b0 \u0111\u00e3 v\u00e0 \u0111ang th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o. Do d\u00f3 h\u1ea7u h\u1ebft s\u1ed1 ti\u1ec1n qu\u1ea3ng c\u00e1o \u0111\u1ec1u \u0111\u1ed5 v\u1ec1 t\u00fai c\u1ee7a \u00f4ng l\u1edbn c\u00f4ng ngh\u1ec7 n\u00e0y. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">S\u1ef1 tham gia c\u1ee7a Facebook<\/h2>\n\n\n\n<p>N\u0103m 2017, v\u1edbi tham v\u1ecdng d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng, Facebook \u0111\u00e3 th\u1eed nghi\u1ec7m c\u00e1c ph\u01b0\u01a1ng th\u1ee9c \u0111\u1ea5u th\u1ea7u qu\u1ea3ng c\u00e1o m\u1edbi. L\u00fac \u0111\u00f3, Facebook nh\u01b0 m\u1ed9t s\u1ef1 th\u00e1ch th\u1ee9c v\u1edbi Google trong m\u1ea3ng qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn. Tuy v\u1eady, Facebook b\u1ea5t ng\u1edd h\u1ee7y b\u1ecf d\u1ef1 \u00e1n sau 2 n\u0103m nghi\u00ean c\u1ee9u. <\/p>\n\n\n\n<p>C\u00f9ng l\u00fac \u0111\u00f3, Facebook b\u1ecb c\u00e1c CEO c\u00f4ng ty kh\u00e1c khi\u1ebfu n\u1ea1i \u0111\u01b0\u1ee3c Google thi\u00ean v\u1ecb khi qu\u1ea3ng c\u00e1o tr\u00ean Youtube v\u1edbi gi\u00e1 r\u1ebb h\u01a1n. Nhi\u1ec1u t\u00e0i li\u1ec7u cho th\u1ea5y, Google c\u00f3 s\u1ef1 &#8220;\u01b0u \u00e1i&#8221; h\u01a1n v\u1edbi Facebook. Ng\u01b0\u1eddi ta nghi ng\u1edd r\u1eb1ng \u0111\u1ed9ng th\u00e1i n\u00e0y nh\u1eb1m \u0111\u1ed5i l\u1ea1i Facebook s\u1ebd kh\u00f4ng c\u1ea1nh tranh n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o v\u1edbi h\u1ecd n\u1eefa.<\/p>\n\n\n\n<p>Th\u1ecfa thu\u1eadn ng\u1ea7m gi\u1eefa 2 \u00f4ng l\u1edbn n\u00e0y khi\u1ebfn c\u00e1c c\u00f4ng ty kh\u00e1c lo ng\u1ea1i. H\u1ecd s\u1ee3 r\u1eb1ng \u0111i\u1ec1u n\u00e0y s\u1ebd chi ph\u1ed1i th\u1ecb tr\u01b0\u1eddng d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o v\u00e0 s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7. \u0110\u1ed3ng th\u1eddi quy\u1ebft \u0111\u1ecbnh ng\u01b0\u1eddi th\u1eafng cu\u1ed9c trong c\u00e1c cu\u1ed9c \u0111\u1ea5u th\u1ea7u.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0110\u00e1p tr\u1ea3 t\u1eeb Facebook v\u00e0 Google<\/h2>\n\n\n\n<p>Tr\u01b0\u1edbc c\u00e1c c\u00e1o bu\u1ed9c tr\u00ean, c\u1ea3 2 kh\u1eb3ng \u0111\u1ecbnh c\u00e1c giao d\u1ecbch t\u01b0\u01a1ng t\u1ef1 l\u00e0 r\u1ea5t b\u00ecnh th\u01b0\u1eddng. Tr\u00e1i l\u1ea1i, n\u00f3 kh\u00e1 ph\u1ed5 bi\u1ebfn trong gi\u1edbi c\u00f4ng ngh\u1ec7. \u0110i\u1ec1u n\u00e0y c\u0169ng kh\u00f4ng vi ph\u1ea1m lu\u1eadt c\u1ea1nh tranh.<\/p>\n\n\n\n<p>&#8220;C\u00e1c c\u00e1o bu\u1ed9c ho\u00e0n to\u00e0n kh\u00f4ng \u0111\u00fang s\u1ef1 th\u1eadt. Ch\u00fang c\u00f2n li\u00ean quan \u0111\u1ebfn nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng h\u1ee3p t\u00e1c kh\u00e1c. Facebook c\u0169ng ch\u1ec9 l\u00e0 m\u1ed9t trong s\u1ed1 c\u00e1c c\u00f4ng ty tham gia h\u1ee3p t\u00e1c v\u1edbi Google. T\u1ea5t c\u1ea3 \u0111\u1ec1u \u0111\u01b0\u1ee3c \u0111\u1ed1i x\u1eed b\u00ecnh \u0111\u1eb3ng&#8221;. Julie Tarallo McAlister, \u0111\u1ea1i di\u1ec7n ph\u00e1t ng\u00f4n c\u1ee7a Google, cho bi\u1ebft.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Khi \u00f4ng l\u1edbn Google g\u1ea7n nh\u01b0 chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 <\/h2>\n\n\n\n<p>Theo&nbsp;<em>Wall Street Journal,&nbsp;<\/em>c\u00e1c v\u1ee5 ki\u1ec7n ch\u1ed1ng \u0111\u1ed9c quy\u1ec1n nh\u1eb1m v\u00e0o Google v\u00e0 Facebook ng\u00e0y c\u00e0ng t\u0103ng. \u0110i\u1ec1u n\u00e0y khi\u1ebfn nh\u1eefng giao d\u1ecbch ng\u1ea7m gi\u1eefa c\u00e1c Big Tech b\u1ecb d\u00f2m ng\u00f3 b\u1edfi gi\u1edbi truy\u1ec1n th\u00f4ng. V\u00ed d\u1ee5 th\u00e1ng 10\/2020, B\u1ed9 T\u01b0 Ph\u00e1p ki\u1ec7n Google v\u00ec m\u1ed9t th\u1ecfa thu\u1eadn v\u1edbi Apple. Trong \u0111\u00f3, Google y\u00eau c\u1ea7u Apple \u0111\u1ec3 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c xu\u1ea5t hi\u1ec7n \u01b0u ti\u00ean c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a nh\u00e0 T\u00e1o.<\/p>\n\n\n\n<p>\u201cS\u1ee9c m\u1ea1nh \u0111\u1ed9c quy\u1ec1n c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 ng\u00e0y c\u00e0ng l\u1edbn m\u1ea1nh khi h\u1ecd li\u00ean minh v\u1edbi nhau\u201d, Sally Hubbard, c\u1ef1u tr\u1ee3 l\u00fd c\u1ee7a B\u1ed9 tr\u01b0\u1edfng T\u01b0 ph\u00e1p t\u1ea1i C\u1ee5c C\u1ea1nh tranh New York, hi\u1ec7n l\u00e0m vi\u1ec7c t\u1ea1i T\u1ed5 ch\u1ee9c Th\u1ecb tr\u01b0\u1eddng m\u1edf cho bi\u1ebft.<\/p>\n\n\n\n<p>\u0110\u1ebfn n\u0103m 2019, doanh thu qu\u1ea3ng c\u00e1o c\u1ee7a Google v\u00e0 Facebook chi\u1ebfm h\u01a1n 1\/2 th\u1ecb ph\u1ea7n. C\u00e1c qu\u1ea3ng c\u00e1o ch\u1ee7 y\u1ebfu xu\u1ea5t hi\u1ec7n tr\u00ean n\u1ec1n t\u1ea3ng t\u00ecm ki\u1ebfm Google hay trang ch\u1ee7 c\u1ee7a Facebook<\/p>\n\n\n\n<p>Tr\u01b0\u1edbc \u0111\u00e2y, Facebook t\u1eebng g\u1ecdi Google l\u00e0 b\u00ean \u201cch\u1ec9 bi\u1ebft ngh\u0129 cho m\u00ecnh v\u00e0 ng\u1ee5y t\u1ea1o s\u1ef1 th\u1eadt\u201d. \u0110i\u1ec1u n\u00e0y \u00e1m ch\u1ec9 vi\u1ec7c Google \u0111ang th\u1ed1ng l\u0129nh s\u00e0n \u0111\u1ea5u gi\u00e1 t\u1ea1i h\u1ea7u h\u1ebft c\u00f4ng ty qu\u1ea3ng c\u00e1o. D\u1eabu v\u1eady, chi ph\u00ed c\u1ea1nh tranh l\u00e0 qu\u00e1 cao, nh\u01b0 chi ph\u00ed nh\u00e2n s\u1ef1 v\u1edbi h\u00e0ng tr\u0103m k\u1ef9 s\u01b0. V\u00ec v\u1eady, Facebook ch\u1ecdn k\u00fd th\u1ecfa thu\u1eadn h\u1ee3p t\u00e1c v\u1edbi Google.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y l\u00e0m hy v\u1ecdng c\u1ee7a c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 kh\u00e1c b\u1ecb d\u1eadp t\u1eaft, H\u1ecd \u0111\u00e3 hy v\u1ecdng Facebook s\u1ebd tr\u1edf th\u00e0nh \u0111\u1ed1i kh\u00e1ng tr\u00ean th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o v\u1edbi Google.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">S\u1ef1 &#8220;\u01b0u \u00e1i&#8221; cho Facebook c\u1ee7a Google<\/h2>\n\n\n\n<p>Theo \u0111\u01a1n khi\u1ebfu n\u1ea1i, Facebook \u0111\u01b0\u1ee3c quy\u1ec1n li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi ch\u1ee7 trang web cho vi\u1ec7c qu\u1ea3ng c\u00e1o. Ngo\u00e0i ra, 80% ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng v\u00e0 60% web c\u00f2n \u0111\u01b0\u1ee3c Google cung c\u1ea5p cho Facebook. \u0110\u1ed1i v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c kh\u00e1c Google s\u1ebd ki\u1ec3m so\u00e1t th\u00f4ng tin v\u1ec1 gi\u00e1 c\u1ea3, nh\u1eb1m c\u1ea3n  tr\u1edf c\u00e1c phi\u00ean giao d\u1ecbch. <\/p>\n\n\n\n<p>Nghi\u00eam tr\u1ecdng nh\u1ea5t, tuy\u00ean b\u1ed1 trong \u0111\u01a1n khi\u1ebfu n\u1ea1i \u0111\u00e3 c\u00e1o bu\u1ed9c c\u1ea3 2 c\u00f4ng ty n\u00e0y t\u1ef1 \u00fd quy\u1ebft \u0111\u1ecbnh t\u1ef7 l\u1ec7 th\u1eafng th\u1ea7u qu\u1ea3ng c\u00e1o c\u1ed1 \u0111\u1ecbnh c\u1ee7a Facebook. Ngh\u0129a l\u00e0 Facebook s\u1ebd th\u1eafng \u0111\u1ea5u th\u1ea7u v\u1edbi t\u1ef7 l\u1ec7 c\u00f3 tr\u01b0\u1edbc. C\u00e1c \u0111\u1ed1i t\u00e1c kh\u00e1c c\u1ee7a Google kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 tr\u1ee3 gi\u00fap t\u01b0\u01a1ng t\u1ef1.<\/p>\n\n\n\n<p>\u201cFacebook \u0111\u00e3 \u1edf s\u1eb5n v\u1ea1ch \u0111\u00edch trong m\u1ed9t cu\u1ed9c \u0111ua\u201d, Adam Heimlich, CEO c\u1ee7a Chalice Custom Algorithm, c\u00f4ng ty t\u01b0 v\u1ea5n ti\u1ebfp th\u1ecb v\u00e0 d\u1eef li\u1ec7u khoa h\u1ecdc, chia s\u1ebb.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Facebook Ads v\u00e0 c\u00e1c Tips ch\u1ea1y Facebook Ads hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Gi\u1edbi c\u00f4ng ngh\u1ec7 \u0111ang lo ng\u1ea1i vi\u1ec7c Facebook v\u00e0 Google b\u1eaft tay ng\u1ea7m v\u1edbi nhau. \u0110i\u1ec1u n\u00e0y c\u1ea3nh b\u00e1o v\u1ec1 m\u1ed9t s\u1ef1 \u0111\u1ed9c quy\u1ec1n th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn. Khi c\u00e1c c\u00f4ng ty mu\u1ed1n qu\u1ea3ng c\u00e1o tr\u00ean m\u1ed9t trang web, h\u1ecd ph\u1ea3i t\u1ed5 ch\u1ee9c m\u1ed9t phi\u00ean \u0111\u1ea5u th\u1ea7u. N\u00f3 c\u00f3 th\u1ec3 l\u00e0 hi\u1ec3n tr\u1ecb [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[926],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook v\u00e0 Google b\u00ed m\u1eadt b\u1eaft tay v\u1edbi c\u00e1c th\u1ecfa thu\u1eadn h\u1ee3p t\u00e1c ng\u1ea7m<\/title>\n<meta name=\"description\" content=\"2 \u00f4ng l\u1edbn c\u00f4ng ngh\u1ec7 Google v\u00e0 Facebook b\u1ecb c\u00e1o bu\u1ed9c v\u1ec1 s\u1ef1 \u0111\u1ed9c chi\u1ebfm th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o. Ngo\u00e0i ra, Facebook c\u00f2n nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u01b0u \u00e1i \u0111\u1eb7c bi\u1ec7t t\u1eeb Google\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsplus.vn\/blog\/cu-bat-tay-bi-mat-giua-google-va-facebook\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook v\u00e0 Google b\u00ed m\u1eadt b\u1eaft tay v\u1edbi c\u00e1c th\u1ecfa thu\u1eadn h\u1ee3p t\u00e1c ng\u1ea7m\" \/>\n<meta property=\"og:description\" content=\"2 \u00f4ng l\u1edbn c\u00f4ng ngh\u1ec7 Google v\u00e0 Facebook b\u1ecb c\u00e1o bu\u1ed9c v\u1ec1 s\u1ef1 \u0111\u1ed9c chi\u1ebfm th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o. 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