{"id":16213,"date":"2021-01-26T10:30:00","date_gmt":"2021-01-26T03:30:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=16213"},"modified":"2021-01-26T10:21:58","modified_gmt":"2021-01-26T03:21:58","slug":"9-nguyen-tac-can-ban-trong-marketing","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/9-nguyen-tac-can-ban-trong-marketing","title":{"rendered":"9 nguy\u00ean t\u1eafc c\u0103n b\u1ea3n trong Marketing"},"content":{"rendered":"\n<p>Trong c\u00f4ng cu\u1ed9c chuy\u1ec3n \u0111\u1ed5i s\u1ed1, s\u1ef1 c\u1ea1nh tranh gi\u1eefa c\u00e1c doanh nghi\u1ec7p \u0111ang tr\u1edf n\u00ean kh\u1ed1c li\u1ec7t h\u01a1n bao gi\u1edd h\u1ebft. Nh\u1eefng thay \u0111\u1ed5i ch\u00f3ng m\u1eb7t c\u1ee7a th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng v\u00e0 h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng. Khi\u1ebfn c\u00e1c doanh nghi\u1ec7p ph\u1ea3i \u0111\u01b0a ra \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c marketing c\u01a1 b\u1ea3n nh\u1eb1m gi\u1eef v\u1eefng v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh. \u0110\u1ec3 hi\u1ec3u r\u00f5 v\u1ec1 c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c nhau trong marketing, b\u1ea1n c\u1ea7n ph\u1ea3i n\u1eafm \u0111\u01b0\u1ee3c 9 nguy\u00ean t\u1eafc c\u0103n b\u1ea3n sau \u0111\u00e2y.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/01\/9-nguyen-tac-can-ban-trong-marketing-1024x576.jpg\" alt=\"9 nguy\u00ean t\u1eafc c\u0103n b\u1ea3n trong Marketing\" class=\"wp-image-16287\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/01\/9-nguyen-tac-can-ban-trong-marketing-1024x576.jpg 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/01\/9-nguyen-tac-can-ban-trong-marketing-300x169.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/01\/9-nguyen-tac-can-ban-trong-marketing-768x432.jpg 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/01\/9-nguyen-tac-can-ban-trong-marketing-610x343.jpg 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/01\/9-nguyen-tac-can-ban-trong-marketing.jpg 1363w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Needs &#8211; nhu c\u1ea7u c\u01a1 b\u1ea3n<\/strong><\/h3>\n\n\n\n<p>Nhu c\u1ea7u c\u01a1 b\u1ea3n, c\u1ea5p thi\u1ebft c\u1ee7a con ng\u01b0\u1eddi l\u00e0 nh\u1eefng th\u00e0nh ph\u1ea7n t\u1ea1o ra b\u1ea3n t\u00ednh con ng\u01b0\u1eddi. N\u00f3 bao g\u1ed3m c\u1ea3 nhu c\u1ea7u sinh l\u00fd, nhu c\u1ea7u x\u00e3 h\u1ed9i v\u00e0 nhu c\u1ea7u c\u00e1 nh\u00e2n v\u1ec1 tri th\u1ee9c v\u00e0 t\u1ef1 th\u1ec3 hi\u1ec7n m\u00ecnh. Nhu c\u1ea7u c\u1ea5p thi\u1ebft kh\u00f4ng \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi x\u00e3 h\u1ed9i hay nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing. Khi nh\u1eefng nhu c\u1ea7u n\u00e0y kh\u00f4ng \u0111\u01b0\u1ee3c th\u1ecfa m\u00e3n, n\u00f3 s\u1ebd khi\u1ebfn con ng\u01b0\u1eddi kh\u00f3 ch\u1ecbu, th\u1eadm ch\u00ed l\u00e0 c\u1ea3m th\u1ea5y b\u1ea5t h\u1ea1nh, ng\u01b0\u1eddi ta s\u1ebd c\u1ed1 g\u1eafng k\u00ecm ch\u1ebf nh\u1eefng nhu c\u1ea7u n\u00e0y ho\u1eb7c t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 th\u1ec3 gi\u00fap h\u1ecd gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1. D\u00f3 \u0111\u00f3, nguy\u00ean t\u1eafc \u0111\u1ea7u ti\u00ean khi t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c marketing l\u00e0 th\u1ea5u hi\u1ec3u c\u00e1c nhu c\u1ea7u c\u01a1 b\u1ea3n c\u1ee7a con ng\u01b0\u1eddi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Wants &#8211; mong mu\u1ed1n<\/strong><\/h3>\n\n\n\n<p>Mong mu\u1ed1n l\u00e0 m\u1ed9t d\u1ea1ng nhu c\u1ea7u \u0111\u1eb7c th\u00f9 t\u01b0\u01a1ng \u1ee9ng v\u1edbi tr\u00ecnh \u0111\u1ed9 v\u0103n h\u00f3a v\u00e0 nh\u00e2n c\u00e1ch c\u1ee7a m\u1ed7i con ng\u01b0\u1eddi. X\u00e3 h\u1ed9i ph\u00e1t tri\u1ec3n k\u00e9o theo nhu c\u1ea7u c\u1ee7a c\u00e1c th\u00e0nh ph\u1ea7n trong x\u00e3 h\u1ed9i t\u0103ng l\u00ean, nh\u1eefng mong mu\u1ed1n c\u00f3 th\u1ec3 hi\u1ec7n th\u1ef1c h\u00f3a b\u1eb1ng nh\u1eefng th\u1ee9 c\u1ee5 th\u1ec3 m\u00e0 ph\u00f9 h\u1ee3p v\u1edbi n\u1ebfp s\u1ed1ng c\u00f3 kh\u1ea3 n\u0103ng th\u1ecfa m\u00e3n. V\u00ec th\u1ebf, c\u00e1c nh\u00e3n h\u00e0ng th\u01b0\u1eddng c\u1ed1 g\u1eafng k\u00edch th\u00edch t\u00e2m l\u00fd mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u1ed3ng th\u1eddi thi\u1ebft l\u1eadp s\u1ef1 t\u01b0\u01a1ng th\u00edch gi\u1eefa s\u1ea3n ph\u1ea9m v\u1edbi c\u00e1c nhu c\u1ea7u thi\u1ebft y\u1ebfu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong> 3. Demands &#8211; nhu c\u1ea7u<\/strong><\/h3>\n\n\n\n<p>Nhu c\u1ea7u trong marketing c\u0103n b\u1ea3n l\u00e0 mong mu\u1ed1n v\u1edbi \u0111i\u1ec1u ki\u1ec7n n\u1eb1m trong kh\u1ea3 n\u0103ng thanh to\u00e1n. Trong c\u00e1c <a href=\"https:\/\/adsplus.vn\/blog\/6-loai-hinh-marketing-pho-bien\/\"><strong>ho\u1ea1t \u0111\u1ed9ng marketing<\/strong><\/a>, doanh nghi\u1ec7p ph\u1ea3i \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi mua s\u1ea3n ph\u1ea9m, \u0111\u1eb7c bi\u1ec7t l\u00e0 s\u1ed1 ng\u01b0\u1eddi \u0111\u1ee7 kh\u1ea3 n\u0103ng v\u00e0 vui l\u00f2ng mua s\u1ea3n ph\u1ea9m \u0111\u00f3. Ng\u01b0\u1eddi l\u00e0m marketing c\u1ea7n t\u1eadn d\u1ee5ng c\u00e1c y\u1ebfu t\u1ed1 x\u00e3 h\u1ed9i \u0111\u1ec3 t\u1ea1o ra s\u1ea3n ph\u1ea9m th\u1ecfa m\u00e3n c\u1ea3 \u0111i\u1ec1u ki\u1ec7n c\u1ea7n v\u00e0 \u0111\u1ee7. S\u1ea3n ph\u1ea9m c\u00e0ng ph\u00f9 h\u1ee3p nhu c\u1ea7u v\u00e0 t\u00fai ti\u1ec1n ng\u01b0\u1eddi mua th\u00ec c\u00e0ng th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Product &#8211; s\u1ea3n ph\u1ea9m<\/strong><\/h3>\n\n\n\n<p>Trong <strong>Marketing c\u0103n b\u1ea3n<\/strong>, s\u1ea3n ph\u1ea9m l\u00e0 b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec c\u00f3 th\u1ec3 \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u01b0\u1ee3c ti\u00eau th\u1ee5. \u0110\u1ec3 th\u1ecfa m\u00e3n nhu c\u1ea7u ho\u1eb7c mong mu\u1ed1n c\u1ee7a con ng\u01b0\u1eddi. T\u1ea7m quan tr\u1ecdng c\u1ee7a s\u1ea3n ph\u1ea9m n\u1eb1m \u1edf vi\u1ec7c. Ch\u00fang ta s\u1eed d\u1ee5ng ch\u00fang th\u1ebf n\u00e0o \u0111\u1ec3 th\u1ecfa \u0111\u01b0\u1ee3c mong mu\u1ed1n c\u1ee7a b\u1ea3n th\u00e2n. N\u00f3i c\u00e1ch kh\u00e1c, th\u1ee9 \u0111\u01b0\u1ee3c mua kh\u00f4ng h\u1eb3n l\u00e0 s\u1ea3n ph\u1ea9m m\u00e0 l\u00e0 gi\u00e1 tr\u1ecb v\u00e0 l\u1ee3i \u00edch s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 mang t\u1edbi. Do \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng ti\u00eau th\u1ee5 v\u00e0 cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m. \u0110\u1ec3 th\u1ecfa m\u00e3n \u0111\u01b0\u1ee3c c\u00e0ng nhi\u1ec1u mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng c\u00e0ng t\u1ed1t.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Benefit &#8211; l\u1ee3i \u00edch<\/strong><\/h3>\n\n\n\n<p>T\u1ed5ng l\u1ee3i \u00edch c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 to\u00e0n b\u1ed9 c\u00e1c l\u1ee3i \u00edch m\u00e0 kh\u00e1ch h\u00e0ng mong mu\u1ed1n c\u00f3 \u0111\u01b0\u1ee3c \u1edf m\u1ed7i s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd b\u1ecf ti\u1ec1n \u0111\u1ec3 s\u1eed d\u1ee5ng. N\u00f3 bao g\u1ed3m l\u1ee3i \u00edch c\u1ed1t l\u00f5i, d\u1ecbch v\u1ee5 k\u00e8m theo, ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 s\u1ef1 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u00fang s\u1ef1 ch\u1ecdn mua c\u1ee7a kh\u00e1ch h\u00e0ng, c\u00e1c doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 th\u1ecfa m\u00e3n ng\u01b0\u1eddi mua m\u00e0 c\u00f2n ph\u1ea3i c\u00e2n nh\u1eafc chi ph\u00ed s\u1ea3n xu\u1ea5t \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 h\u00e0i l\u00f2ng v\u1ec1 c\u1ea3 gi\u00e1 th\u00e0nh v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Cost &#8211; chi ph\u00ed<\/strong><\/h3>\n\n\n\n<p>T\u1ed5ng chi ph\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 to\u00e0n b\u1ed9 chi ph\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1ecf ra. \u0110\u1ec3 s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m, c\u00e1c chi ph\u00ed n\u00e0y bao g\u1ed3m c\u1ea3 chi ph\u00ed v\u1ec1 th\u1eddi gian, s\u1ee9c l\u1ef1c v\u00e0 tinh th\u1ea7n. Ng\u01b0\u1eddi mua s\u1ebd \u0111\u00e1nh gi\u00e1 c\u00e1c ti\u00eau ch\u00ed n\u00e0y c\u00f9ng v\u1edbi ti\u00eau ch\u00ed gi\u00e1 th\u00e0nh \u0111\u1ec3 t\u00ednh t\u1ed5ng quan chi ph\u00ed. Trong giai \u0111o\u1ea1n ti\u00eau d\u00f9ng, nh\u00e0 cung c\u1ea5p c\u1ea7n bi\u1ebft \u0111\u01b0\u1ee3c. Kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh c\u00f3 h\u00e0i l\u00f2ng v\u1edbi s\u1ea3n ph\u1ea9m nh\u01b0 nh\u1eefng g\u00ec h\u1ecd mong \u0111\u1ee3i kh\u00f4ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7. Customers\u2019s satisfaction &#8211; S\u1ef1 th\u1ecfa m\u00e3n c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n\n\n\n<p>S\u1ef1 th\u1ecfa m\u00e3n c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 tr\u1ea1ng th\u00e1i c\u1ea3m nh\u1eadn v\u1ec1 tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m. M\u1ee9c \u0111\u1ed9 l\u1ee3i \u00edch m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i c\u00f3 \u0111\u1ea1t m\u1ee9c mong \u0111\u1ee3i c\u1ee7a h\u1ecd hay kh\u00f4ng. K\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh t\u1eeb kinh nghi\u1ec7m mua h\u00e0ng, \u00fd ki\u1ebfn c\u1ee7a ng\u01b0\u1eddi xung quanh, th\u00f4ng tin \u0111\u01b0\u1ee3c cung c\u1ea5p,&#8230; Ng\u01b0\u1eddi b\u00e1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng marketing \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng t\u1edbi mong mu\u1ed1n c\u1ee7a ng\u01b0\u1eddi mua.<\/p>\n\n\n\n<p>C\u00f3 hai xu h\u01b0\u1edbng c\u1ea7n l\u01b0u \u00fd v\u00e0 tr\u00e1nh l\u00e0: ng\u01b0\u1eddi b\u00e1n khi\u1ebfn cho ng\u01b0\u1eddi mua k\u1ef3 v\u1ecdng qu\u00e1 m\u1ee9c v\u00e0o s\u1ea3n ph\u1ea9m. Tr\u00ean th\u1ef1c t\u1ebf l\u1ea1i khi\u1ebfn h\u1ecd th\u1ea5t v\u1ecdng v\u00e0 ng\u01b0\u1eddi b\u00e1n l\u00e0m ng\u01b0\u1eddi mua thi\u1ebfu s\u1ef1 tr\u00f4ng \u0111\u1ee3i v\u00e0o s\u1ea3n ph\u1ea9m. D\u1eabn \u0111\u1ebfn vi\u1ec7c kh\u00f4ng thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng. \u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1, ph\u01b0\u01a1ng \u00e1n h\u1ee3p l\u00fd m\u00e0 c\u00e1c doanh nghi\u1ec7p th\u00e0nh c\u00f4ng th\u01b0\u1eddng d\u00f9ng. Ch\u00ednh l\u00e0 gia t\u0103ng s\u1ef1 k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u1ed3ng th\u1eddi \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng x\u1ee9ng v\u1edbi s\u1ef1 tr\u00f4ng \u0111\u1ee3i t\u1eeb h\u1ecd.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3 l\u00fd do l\u00e0m gia t\u0103ng \u0111\u1ed9 kh\u00f3 cho doanh nghi\u1ec7p khi c\u1ed1 g\u1eafng th\u1ecfa m\u00e3n nhu c\u1ea7u kh\u00e1ch h\u00e0ng: <\/strong><\/h4>\n\n\n\n<ul><li>N\u1ebfu d\u00f9ng c\u00e1ch gi\u1ea3m gi\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c t\u0103ng th\u00eam d\u1ecbch v\u1ee5 \u0111i k\u00e8m c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m l\u1ee3i nhu\u1eadn.<\/li><li>Doanh nghi\u1ec7p c\u00f2n c\u00f3 th\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng sinh l\u1ee3i. B\u1eb1ng c\u00e1ch kh\u00e1c nh\u01b0 c\u1ea3i ti\u1ebfn s\u1ea3n xu\u1ea5t, t\u0103ng \u0111\u1ea7u t\u01b0 cho nghi\u00ean c\u1ee9u.<\/li><li>Doanh nghi\u1ec7p c\u00f2n c\u00f3 ngh\u0129a v\u1ee5 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a nh\u00f3m l\u1ee3i \u00edch kh\u00e1c. Nh\u01b0 nh\u00e2n vi\u00ean doanh nghi\u1ec7p, \u0111\u1ea1i l\u00fd, nh\u1eefng ng\u01b0\u1eddi cung \u1ee9ng v\u00e0 c\u00e1c c\u1ed5 \u0111\u00f4ng.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>8. Exchange and transaction &#8211; trao \u0111\u1ed5i v\u00e0 giao d\u1ecbch<\/strong><\/h3>\n\n\n\n<p>Trao \u0111\u1ed5i l\u00e0 \u0111i\u1ec1u c\u1ed1t l\u00f5i c\u1ee7a marketing c\u0103n b\u1ea3n. C\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing ch\u1ec9 di\u1ec5n ra khi ng\u01b0\u1eddi ta quy\u1ebft \u0111\u1ecbnh th\u1ecfa m\u00e3n nhu c\u1ea7u c\u1ee7a m\u00ecnh. Th\u00f4ng qua c\u00e1c h\u00e0nh vi trao \u0111\u1ed5i.<\/p>\n\n\n\n<p>5 \u0111i\u1ec1u ki\u1ec7n c\u1ea7n th\u1ecfa m\u00e3n \u0111\u1ec3 m\u1ed9t cu\u1ed9c trao \u0111\u1ed5i di\u1ec5n ra m\u1ed9t c\u00e1ch t\u1ef1 nguy\u1ec7n:<\/p>\n\n\n\n<ul><li>C\u00f3 \u00edt nh\u1ea5t hai b\u00ean c\u1ea7n trao \u0111\u1ed5i.<\/li><li>Hai b\u00ean \u0111\u1ec1u c\u00f3 m\u1ed9t th\u1ee9 c\u00f3 kh\u1ea3 n\u0103ng gi\u00e1 tr\u1ecb v\u1edbi \u0111\u1ed1i ph\u01b0\u01a1ng.<\/li><li>Hai b\u00ean c\u00f3 kh\u1ea3 n\u0103ng truy\u1ec1n th\u00f4ng, ph\u00e2n ph\u1ed1i.<\/li><li>Hai b\u00ean t\u1ef1 do c\u1ea5p nh\u1eadn ho\u1eb7c t\u1eeb ch\u1ed1i s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u1ec1 ngh\u1ecb t\u1eeb b\u00ean kia.<\/li><li>Hai b\u00ean \u0111\u1ec1u tin trao \u0111\u1ed5i l\u00e0 c\u1ea7n thi\u1ebft v\u00e0 c\u00f3 l\u1ee3i trong m\u1ed1i quan h\u1ec7 gi\u1eefa hai b\u00ean.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>9. Giao d\u1ecbch<\/strong><\/h3>\n\n\n\n<p>Nguy\u00ean t\u1eafc cu\u1ed1i c\u00f9ng trong marketing c\u0103n b\u1ea3n, giao d\u1ecbch, l\u00e0 \u0111\u01a1n v\u1ecb c\u01a1 b\u1ea3n c\u1ee7a trao \u0111\u1ed5i. M\u1ed9t giao d\u1ecbch kinh doanh c\u00f3 li\u00ean quan \u0111\u1ebfn \u00edt nh\u1ea5t hai v\u1eadt c\u00f3 gi\u00e1 tr\u1ecb. C\u00e1c \u0111i\u1ec1u ki\u1ec7n \u0111\u01b0\u1ee3c th\u1ecfa thu\u1eadn t\u1ea1i c\u00f3t h\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p v\u00e0 \u0111\u1ecba \u0111i\u1ec3m ph\u00f9 h\u1ee3p. S\u1ebd c\u00f3 m\u1ed9t h\u1ec7 th\u1ed1ng ph\u00e1p l\u00fd ph\u00e1t sinh \u0111\u1ec3 h\u1ed7 tr\u1ee3 v\u00e0 r\u00e0ng bu\u1ed9c c\u00e1c b\u00ean giao d\u1ecbch. Ph\u1ea3i l\u00e0m \u0111\u00fang theo nh\u1eefng g\u00ec \u0111\u00e3 cam k\u1ebft.&nbsp;<\/p>\n\n\n\n<p>Giao d\u1ecbch v\u00e0 chuy\u1ec3n giao l\u00e0 hai \u0111\u1ed1i t\u01b0\u1ee3ng nghi\u00ean c\u1ee9u kh\u00e1c nhau. \u0110\u1ed1i t\u01b0\u1ee3ng nghi\u00ean c\u1ee9u c\u1ee7a marketing c\u0103n b\u1ea3n ch\u1ec9 ch\u00fa t\u00e2m v\u00e0o c\u00e1c kh\u00e1i ni\u1ec7m trao \u0111\u1ed5i. Tuy nhi\u00ean, trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, h\u00e0nh vi chuy\u1ec3n giao v\u1eabn c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec3u tr\u00ean quan \u0111i\u1ec3m trao \u0111\u1ed5i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>L\u1eddi k\u1ebft<\/strong><\/h3>\n\n\n\n<p>B\u00e0i vi\u1ebft tr\u00ean \u0111\u00e3 l\u00e0m r\u00f5 v\u1ec1 c\u00e1c nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n trong marketing c\u0103n b\u1ea3n. Vi\u1ec7c n\u1eafm r\u00f5 c\u00e1c nguy\u00ean t\u1eafc n\u00e0y s\u1ebd gi\u00fap b\u1ea1n bi\u1ebft v\u1ec1 c\u00e1ch t\u01b0 duy v\u00e0 x\u00e2y d\u1ef1ng <a href=\"https:\/\/adsplus.vn\/blog\/chien-luoc-marketing-hieu-qua-giup-thong-tri-nganh-bat-dong-san\/\"><strong>chi\u1ebfn l\u01b0\u1ee3c marketing<\/strong><\/a> sao cho ph\u00f9 h\u1ee3p v\u1edbi nu c\u1ea7u v\u00e0 t\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3, hi\u1ec3u \u0111\u01b0\u1ee3c s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 ho\u1ea1ch \u0111\u1ecbnh c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing v\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Trong c\u00f4ng cu\u1ed9c chuy\u1ec3n \u0111\u1ed5i s\u1ed1, s\u1ef1 c\u1ea1nh tranh gi\u1eefa c\u00e1c doanh nghi\u1ec7p \u0111ang tr\u1edf n\u00ean kh\u1ed1c li\u1ec7t h\u01a1n bao gi\u1edd h\u1ebft. Nh\u1eefng thay \u0111\u1ed5i ch\u00f3ng m\u1eb7t c\u1ee7a th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng v\u00e0 h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng. Khi\u1ebfn c\u00e1c doanh nghi\u1ec7p ph\u1ea3i \u0111\u01b0a ra \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c marketing c\u01a1 b\u1ea3n nh\u1eb1m gi\u1eef [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16287,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[925],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing c\u0103n b\u1ea3n v\u1edbi 9 Nguy\u00ean t\u1eafc Quan tr\u1ecdng c\u1ea7n ph\u1ea3i bi\u1ebft<\/title>\n<meta name=\"description\" content=\"S\u1ef1 thay \u0111\u1ed5i ch\u00f3ng m\u1eb7t c\u1ee7a th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng v\u00e0 h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng, c\u00e1c doanh nghi\u1ec7p x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing c\u0103n b\u1ea3n \u0111\u1ec3 gi\u1eef v\u1eefng v\u1ecb th\u1ebf\" \/>\n<meta name=\"robots\" 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