{"id":16220,"date":"2021-02-12T15:00:00","date_gmt":"2021-02-12T08:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=16220"},"modified":"2021-01-25T15:03:40","modified_gmt":"2021-01-25T08:03:40","slug":"cong-thuc-ban-hang-online-hieu-qua","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/cong-thuc-ban-hang-online-hieu-qua","title":{"rendered":"C\u00f4ng th\u1ee9c b\u00e1n h\u00e0ng online hi\u1ec7u qu\u1ea3"},"content":{"rendered":"\n<p>Chi ph\u00ed \u0111\u1ec3 qu\u1ea3ng c\u00e1o cho b\u00e1n h\u00e0ng online ng\u00e0y c\u00e0ng tr\u1edf n\u00ean \u0111\u1eaft \u0111\u1ecf. Nhi\u1ec1u \u00fd t\u01b0\u1edfng, c\u00f4ng th\u1ee9c b\u00e1n h\u00e0ng online \u0111\u01b0\u1ee3c \u0111\u01b0a ra nh\u1eb1m t\u1ed1i \u01b0u l\u1ee3i nhu\u1eadn. Sau \u0111\u00e2y l\u00e0 8 c\u00e1ch m\u00e0 ng\u01b0\u1eddi kinh doanh online c\u00f3 th\u1ec3 tham kh\u1ea3o v\u00e0 \u00e1p d\u1ee5ng<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Chau chu\u1ed1t n\u1ed9i dung (content)<\/h2>\n\n\n\n<p>C\u00f3 nhi\u1ec1u th\u1ee9 c\u1ea7n chu\u1ea9n b\u1ecb khi b\u1eaft \u0111\u1ea7u kinh doanh online. Nh\u01b0ng \u0111i\u1ec1u quan tr\u1ecdng h\u01a1n th\u1ea3y \u0111\u00f3 l\u00e0 ch\u00fa tr\u1ecdng \u0111\u1ebfn n\u1ed9i dung, h\u00ecnh \u1ea3nh. \u0110\u00f3 l\u00e0 nh\u1eefng th\u1ee9 kh\u00e1ch h\u00e0ng s\u1ebd b\u1eaft g\u1eb7p \u0111\u1ea7u ti\u00ean. Nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 h\u00ecnh \u1ea3nh b\u1eaft m\u1eaft c\u00f3 kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c mua l\u00ean \u0111\u1ebfn 70%<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5, website v\u1ec1 thi\u1ebft k\u1ebf h\u00ecnh \u1ea3nh, video b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o:<\/p>\n\n\n\n<ul><li>Canvas: website cho ph\u00e9p t\u1ef1 thi\u1ebft k\u1ebf template<\/li><li>Inclip : T\u1ea1o nh\u1eefng \u0111o\u1ea1n video ng\u1eafn v\u1edbi nh\u1eefng template c\u00f3 s\u1eb5n<\/li><li>iWatermark : app gi\u00fap t\u1ea1o logo tr\u00ean h\u00ecnh d\u1ec5 d\u00e0ng.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">2. K\u1ebft h\u1ee3p qu\u1ea3ng c\u00e1o Zalo v\u00e0 Facebook<\/h2>\n\n\n\n<p>Ng\u00e0y nay m\u1ed9t ng\u01b0\u1eddi c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n m\u1ea1ng x\u00e3 h\u1ed9i. Qu\u1ea3ng c\u00e1o facebook c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn d\u01b0\u1ee3c l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Th\u1ebf nh\u01b0ng chi ph\u00ed l\u1ea1i r\u1ea5t \u0111\u1eaft \u0111\u1ecf. \u1ede Vi\u1ec7t Nam, Zalo l\u1ea1i \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi s\u1eed d\u1ee5ng v\u00e0 chi ph\u00ed r\u1ebb h\u01a1n Facebook. B\u1ea1n c\u00f3 th\u1ec3 k\u1ebft b\u1ea1n v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng \u1edf khu v\u1ef1c g\u1ea7n b\u1ea1n, v\u00e0 qu\u1ea3ng c\u00e1o t\u1edbi h\u1ecd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. \u0110\u1ea7u t\u01b0 v\u00e0o trang ch\u1ee7 website<\/h2>\n\n\n\n<p>Website gi\u1ed1ng nh\u01b0 c\u00e1nh c\u1eeda v\u00e0o ng\u00f4i nh\u00e0 c\u1ee7a b\u1ea1n. L\u00e0 n\u01a1i kh\u00e1ch h\u00e0ng s\u1ebd ph\u1ea3i b\u01b0\u1edbc v\u00e0o \u0111\u1ec3 ti\u1ebfp c\u1eadn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. X\u00e2y d\u1ef1ng m\u1ed9t website ch\u1ec9n chu th\u1ec3 hi\u1ec7n r\u00f5 vi\u1ec7c b\u1ea1n c\u00f3 nghi\u00eam t\u00fac \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng vi\u1ec7c b\u1ea1n \u0111ang l\u00e0m hay kh\u00f4ng.<\/p>\n\n\n\n<p>\u0110\u00e2y c\u0169ng l\u00e0 k\u00eanh ti\u1ebfp c\u1eadn ti\u1ec1m n\u0103ng \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n khi kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm qua c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 google, c\u1ed1c c\u1ed1c,&#8230; N\u01a1i \u0111\u00e2y, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i v\u00e0 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh t\u1ed1t nh\u1ea5t m\u00e0 b\u1ea1n mong mu\u1ed1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Ti\u1ebfp c\u1eadn kh\u00e1ch tr\u00ean Instagram<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/01\/5f457a7b42f43f001ddff00f-1-1024x512.png\" alt=\"Ti\u1ebfp c\u1eadn kh\u00e1ch tr\u00ean Instagram\" class=\"wp-image-16228\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/01\/5f457a7b42f43f001ddff00f-1-1024x512.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/01\/5f457a7b42f43f001ddff00f-1-300x150.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/01\/5f457a7b42f43f001ddff00f-1-768x384.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/01\/5f457a7b42f43f001ddff00f-1-1536x768.png 1536w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/01\/5f457a7b42f43f001ddff00f-1-1920x960.png 1920w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/01\/5f457a7b42f43f001ddff00f-1-610x305.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/01\/5f457a7b42f43f001ddff00f-1.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd t\u1eeb n\u0103m 2012, Instagram l\u00e0 m\u1ed9t m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng kh\u1ed5ng l\u1ed3. \u0110\u00e2y c\u0169ng l\u00e0 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. T\u1ec7p kh\u00e1ch h\u00e0ng n\u00e0y c\u0169ng c\u00f3 phong c\u00e1ch, gu s\u1edf th\u00edch c\u00e1 t\u00ednh v\u00e0 ch\u1ea5t h\u01a1n. \u0110\u00f3 l\u00e0 l\u00fac b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecbnh v\u1ecb, qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. T\u1ea1o \u0111\u1ecba \u0111i\u1ec3m.<\/h2>\n\n\n\n<p>Khi t\u1ea1o fanpage, Facebook s\u1ebd g\u1ee3i \u00fd cho b\u1ea1n ch\u1ecdn m\u1ed9t l\u00e0 trang th\u01b0\u01a1ng hi\u1ec7u, hai l\u00e0 trang \u0111\u1ecba \u0111i\u1ec3m. M\u1ed7i lo\u1ea1i h\u00ecnh s\u1ebd c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m kh\u00e1c nhau. V\u00e0 \u0111\u00f3 t\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng v\u00e0 th\u1ee9 t\u1ef1 \u01b0u ti\u00ean c\u1ee7a ri\u00eang b\u1ea1n. Tuy v\u1eady, s\u1eed d\u1ee5ng lo\u1ea1i h\u00ecnh trang \u0111\u1ecba \u0111i\u1ec3m s\u1ebd t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb, v\u00e0 \u0111\u00e1nh v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng \u1edf khu v\u1ef1c xung quanh b\u1ea1n. N\u00f3 c\u0169ng s\u1ebd k\u1ebft h\u1ee3p v\u1edbi chi\u1ebfn thu\u1eadt qu\u1ea3ng c\u00e1o \u1edf Zalo v\u00e0 t\u1ea1o ra m\u1ed9t s\u1ef1 \u0111\u1ed9t ph\u00e1. <\/p>\n\n\n\n<p>V\u00e0 ghim v\u1ecb tr\u00ed c\u1ee7a b\u1ea1n tr\u00ean b\u1ea3n \u0111\u1ed3 google maps s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3n th\u1ecb t\u1ed1t h\u01a1n khi ch\u1ea1y <a href=\"https:\/\/adsplus.vn\/blog\/google-adwords-chia-khoa-vang-trao-tay-nganh-xay-dung\/\">Google Adwords<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. Thi\u1ebft l\u1eadp ph\u1ec5u b\u00e1n h\u00e0ng.<\/h2>\n\n\n\n<p>Ng\u00e0y nay, c\u00f3 r\u1ea5t nhi\u1ec1u chi\u1ebfn thu\u1eadt marketing kh\u00e1c nhau. B\u1ea1n kh\u00f4ng th\u1ec3 n\u00e0o t\u1eadp trung v\u00e0o nhi\u1ec1u chi\u1ebfn thu\u1eadt c\u00f9ng l\u00fac. \u0110i\u1ec1u n\u00e0y s\u1ebd l\u00e0m c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n. V\u00ec v\u1eady, tr\u00ean h\u1ebft l\u00e0 b\u1ea1n ph\u1ea3i c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing h\u1ee3p l\u00fd &#8211; m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c cho b\u1ea1n bi\u1ebft ch\u00ednh x\u00e1c c\u00f3 bao nhi\u00eau kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>Facebook Messenger Chatbot l\u00e0 m\u1ed9t v\u00ed d\u1ee5. T\u1ea1i Chatbot, b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng nh\u1eefng quy tr\u00ecnh tr\u1ea3 l\u1eddi tin nh\u1eafn cho kh\u00e1ch h\u00e0ng, c\u00f3 th\u1ec3 cho m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi toanh hay m\u1ed9t kh\u00e1ch h\u00e0ng c\u0169.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. X\u00e2y d\u1ef1ng ch\u00ednh s\u00e1ch c\u1ee5 th\u1ec3<\/h2>\n\n\n\n<p>M\u1ed9t trong s\u1ed1 nh\u1eefng c\u00f4ng th\u1ee9c b\u00e1n h\u00e0ng online hi\u1ec7u qu\u1ea3 l\u00e0 thi\u1ebft l\u1eadp nh\u1eefng ch\u00ednh s\u00e1ch c\u1ee5 th\u1ec3 cho c\u00f4ng ty. M\u1ed9t KPI cho m\u1ed9t nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 nh\u01b0 sau<\/p>\n\n\n\n<ul><li>S\u1ed1 kh\u00e1ch tr\u00f2 chuy\u1ec7n<\/li><li>Th\u1eddi gian b\u1eaft \u0111\u1ea7u tr\u00f2 chuy\u1ec7n t\u00ednh t\u1eeb l\u00fac kh\u00e1ch quan aam<\/li><li>S\u1ed1 kh\u00e1ch h\u00e0ng c\u0169 quay l\u1ea1i<\/li><li>S\u1ed1 kh\u00e1ch h\u00e0ng m\u1edbi<\/li><li>S\u1ed1 \u0111\u01a1n h\u00e0ng ch\u1ed1t \u0111\u01b0\u1ee3c<\/li><li>Doanh thu<\/li><li>Nh\u00e2n vi\u00ean sale l\u00e0 m\u1ed9t trong nh\u1eefng ch\u00eca kh\u00f3a quan tr\u1ecdng gi\u00fap b\u1ea1n ph\u00e1t tri\u1ec3n h\u01a1n. V\u00ec th\u1ebf \u01b0u ti\u00ean ph\u1ea7n n\u00e0y h\u01a1n nh\u00e9.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">8. Bao b\u00ec v\u00e0 \u0111\u00f3ng g\u00f3p<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"700\" height=\"500\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/01\/teapackagingbaobitra1-700x500-1.jpg\" alt=\"c\u00f4ng th\u1ee9c b\u00e1n h\u00e0ng online t\u1eadp trung v\u00e0o bao b\u00ec \u0111\u00f3ng g\u00f3i\" class=\"wp-image-16226\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/01\/teapackagingbaobitra1-700x500-1.jpg 700w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/01\/teapackagingbaobitra1-700x500-1-300x214.jpg 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/01\/teapackagingbaobitra1-700x500-1-100x70.jpg 100w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/01\/teapackagingbaobitra1-700x500-1-610x436.jpg 610w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p>H\u00e3y chi\u1ebfm tr\u1ecdn tr\u00e1i tim c\u1ee7a kh\u00e1ch h\u00e0ng th\u00ec nh\u1eadn \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m. Theo kh\u1ea3o s\u00e1t, kh\u00e1ch h\u00e0ng c\u00f3 thi\u1ec7n c\u1ea3m v\u1edbi nh\u1eefng m\u00f3n h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u00f3ng g\u00f3i c\u1ea9n th\u1eadn k\u00e8m theo th\u00f4ng \u0111i\u1ec7p t\u1eeb th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u n\u00e0y c\u0169ng l\u00e0m cho kh\u00e1ch h\u00e0ng quay l\u1ea1i v\u1edbi b\u1ea1n v\u00e0o l\u1ea7n sau. B\u1ea1n c\u00f3 th\u1ec3 th\u00eam th\u01b0 c\u1ea3m \u01a1n hay gi\u1ea5y h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">L\u1eddi k\u1ebft<\/h3>\n\n\n\n<p>Kinh doanh online ch\u01b0a bao gi\u1edd l\u00e0 d\u1ec5 d\u00e0ng, \u0111\u1eb7c bi\u1ec7t v\u1edbi m\u1ed9t th\u1ecb tr\u01b0\u1eddng kh\u1ed1c li\u1ec7t nh\u01b0 ng\u00e0y nay. Hy v\u1ecdng qua b\u00e0i vi\u1ebft tr\u00ean b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ra \u0111\u01b0\u1ee3c cho b\u1ea3n th\u00e2n nh\u1eefng c\u00f4ng th\u1ee9c b\u00e1n h\u00e0ng online ph\u00f9 h\u1ee3p \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft n\u00e0y. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 kinh doanh Online v\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Chi ph\u00ed \u0111\u1ec3 qu\u1ea3ng c\u00e1o cho b\u00e1n h\u00e0ng online ng\u00e0y c\u00e0ng tr\u1edf n\u00ean \u0111\u1eaft \u0111\u1ecf. Nhi\u1ec1u \u00fd t\u01b0\u1edfng, c\u00f4ng th\u1ee9c b\u00e1n h\u00e0ng online \u0111\u01b0\u1ee3c \u0111\u01b0a ra nh\u1eb1m t\u1ed1i \u01b0u l\u1ee3i nhu\u1eadn. Sau \u0111\u00e2y l\u00e0 8 c\u00e1ch m\u00e0 ng\u01b0\u1eddi kinh doanh online c\u00f3 th\u1ec3 tham kh\u1ea3o v\u00e0 \u00e1p d\u1ee5ng 1. Chau chu\u1ed1t n\u1ed9i dung (content) C\u00f3 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[917],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f4ng th\u1ee9c b\u00e1n h\u00e0ng online hi\u1ec7u qu\u1ea3 m\u1ed9t ng\u01b0\u1eddi kinh doanh c\u1ea7n bi\u1ebft<\/title>\n<meta name=\"description\" content=\"Th\u1ecb tr\u01b0\u1eddng b\u00e1n h\u00e0ng online ng\u00e0y nay r\u1ea5t c\u1ea1nh tranh. 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