{"id":16289,"date":"2021-01-31T19:00:00","date_gmt":"2021-01-31T12:00:00","guid":{"rendered":"https:\/\/adsplus.vn\/blog\/?p=16289"},"modified":"2021-02-01T15:21:21","modified_gmt":"2021-02-01T08:21:21","slug":"5-bai-noi-chuyen-ted-de-truyen-cam-hung-marketing","status":"publish","type":"post","link":"https:\/\/adsplus.vn\/blog\/5-bai-noi-chuyen-ted-de-truyen-cam-hung-marketing","title":{"rendered":"5 b\u00e0i n\u00f3i chuy\u1ec7n TED \u0111\u1ec3 truy\u1ec1n c\u1ea3m h\u1ee9ng Marketing"},"content":{"rendered":"\n<p>TED l\u00e0 m\u1ed9t h\u1ed9i ngh\u1ecb \u0111\u01b0\u1ee3c b\u1eaft \u0111\u1ea7u \u0111\u1ec3 t\u1eadp h\u1ee3p m\u1ecdi ng\u01b0\u1eddi t\u1eeb th\u1ebf gi\u1edbi. \u1ede c\u00e1c l\u0129nh v\u1ef1c C\u00f4ng ngh\u1ec7, Gi\u1ea3i tr\u00ed v\u00e0 Thi\u1ebft k\u1ebf. C\u00e1c nh\u00e0 t\u01b0 t\u01b0\u1edfng h\u00e0ng \u0111\u1ea7u \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1eadp h\u1ee3p l\u1ea1i \u0111\u1ec3 th\u1ea3o lu\u1eadn v\u1ec1 nh\u1eefng \u00fd t\u01b0\u1edfng v\u00e0 s\u00e1ng t\u1ea1o l\u1edbn c\u1ee7a h\u1ecd. Tr\u00ean m\u1ed9t di\u1ec5n \u0111\u00e0n l\u1edbn h\u01a1n g\u1ed3m nh\u1eefng ng\u01b0\u1eddi c\u00f3 c\u00f9ng s\u1edf th\u00edch v\u1edbi h\u1ecd. \u0110\u00e2y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 c\u00e1c cu\u1ed9c n\u00f3i chuy\u1ec7n TED gi\u00fap truy\u1ec1n c\u1ea3m h\u1ee9ng cho m\u1ecdi ng\u01b0\u1eddi, nh\u1ea5t l\u00e0 v\u1ec1 Marketing.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/5-bai-noi-chuyen-ted-de-truyen-cam-hung-marketing-1024x683.png\" alt=\"5 b\u00e0i n\u00f3i chuy\u1ec7n TED \u0111\u1ec3 truy\u1ec1n c\u1ea3m h\u1ee9ng Marketing\" class=\"wp-image-16489\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/5-bai-noi-chuyen-ted-de-truyen-cam-hung-marketing-1024x683.png 1024w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/5-bai-noi-chuyen-ted-de-truyen-cam-hung-marketing-300x200.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/5-bai-noi-chuyen-ted-de-truyen-cam-hung-marketing-768x512.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/5-bai-noi-chuyen-ted-de-truyen-cam-hung-marketing-1536x1025.png 1536w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/5-bai-noi-chuyen-ted-de-truyen-cam-hung-marketing-1920x1281.png 1920w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/5-bai-noi-chuyen-ted-de-truyen-cam-hung-marketing-610x407.png 610w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/5-bai-noi-chuyen-ted-de-truyen-cam-hung-marketing.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>K\u1ec3 t\u1eeb khi th\u00e0nh l\u1eadp, TED \u0111\u00e3 m\u1edf r\u1ed9ng bao g\u1ed3m c\u00e1c ch\u1ee7 \u0111\u1ec1 kh\u00e1c nhau tr\u00ean to\u00e0n b\u1ed9 tr\u1ea3i nghi\u1ec7m c\u1ee7a con ng\u01b0\u1eddi. L\u00e0m trong <a href=\"https:\/\/adsplus.vn\/blog\/nganh-marketing-la-lam-gi\/\"><strong>ng\u00e0nh c\u00f4ng ngh\u1ec7 ti\u1ebfp th\u1ecb<\/strong><\/a>. C\u00f3 th\u1ec3 n\u00f3i r\u1eb1ng ch\u00fang ta c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y m\u1ed9t s\u1ed1 b\u00e0i n\u00f3i v\u1ec1 <a href=\"https:\/\/adsplus.vn\/blog\/9-nguyen-tac-can-ban-trong-marketing\/\"><strong>Marketing<\/strong><\/a> c\u1ee7a TED \u0111\u1ec3 n\u00f3i v\u1edbi ch\u00fang ta v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng. Cho qu\u00e1 tr\u00ecnh s\u00e1ng t\u1ea1o v\u00e0 suy ngh\u0129 c\u1ee7a ch\u00fang ta t\u1ea1i Sugar Market, tr\u01b0\u1edbc \u0111\u00e2y l\u00e0 Sugar Market. Tuy nhi\u00ean, ch\u00fang t\u00f4i \u0111\u00e3 t\u1ed5ng h\u1ee3p 5 m\u1ee5c y\u00eau th\u00edch c\u1ee7a m\u00ecnh \u0111\u1ec3 truy\u1ec1n c\u1ea3m h\u1ee9ng cho ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a th\u1ebf gi\u1edbi ti\u1ebfp th\u1ecb. H\u00e3y xem c\u00e1c b\u00e0i n\u00f3i chuy\u1ec7n TED n\u00e0y \u0111\u1ec3 truy\u1ec1n c\u1ea3m h\u1ee9ng Marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Seth Godin: B\u1ed9 t\u1ed9c m\u00e0 ch\u00fang t\u00f4i l\u00e3nh \u0111\u1ea1o<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"796\" height=\"446\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-6.png\" alt=\"Seth Godin: B\u1ed9 t\u1ed9c m\u00e0 ch\u00fang t\u00f4i l\u00e3nh \u0111\u1ea1o\" class=\"wp-image-16479\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-6.png 796w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-6-300x168.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-6-768x430.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-6-610x342.png 610w\" sizes=\"(max-width: 796px) 100vw, 796px\" \/><\/figure><\/div>\n\n\n\n<p>Seth Godin th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1c xu h\u01b0\u1edbng x\u00e3 h\u1ed9i d\u1eabn ch\u00fang ta \u0111\u1ebfn v\u1ecb tr\u00ed c\u1ee7a ch\u00fang ta trong t\u1eebng th\u1eddi \u0111i\u1ec3m v\u0103n h\u00f3a. Anh \u1ea5y coi t\u1eebng kho\u1ea3nh kh\u1eafc trong th\u1eddi gian l\u00e0 m\u1ed9t ph\u1ea7n c\u1ef1c k\u1ef3 quan tr\u1ecdng trong c\u00e2u chuy\u1ec7n c\u1ee7a con ng\u01b0\u1eddi v\u1ec1 c\u00e1ch c\u00e1c \u00fd t\u01b0\u1edfng \u0111\u01b0\u1ee3c t\u1ea1o ra v\u00e0 c\u00e1ch ch\u00fang lan truy\u1ec1n. <\/p>\n\n\n\n<p>\u00d4ng cho r\u1eb1ng Internet \u0111\u00e3 ch\u1ea5m d\u1ee9t ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb \u0111\u1ea1i ch\u00fang m\u1ed9t c\u00e1ch kh\u00f4ng ch\u00ednh th\u1ee9c. Thay v\u00ec \u0111\u1ed3ng nh\u1ea5t h\u00f3a v\u00e0 k\u1ebft n\u1ed1i t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi, Internet c\u0169ng \u0111\u00e3 h\u1ed3i sinh m\u1ed9t \u0111\u01a1n v\u1ecb x\u00e3 h\u1ed9i lo\u00e0i ng\u01b0\u1eddi t\u1eeb qu\u00e1 kh\u1ee9 h\u01a1n 50 n\u0103m tr\u01b0\u1edbc: b\u1ed9 l\u1ea1c. C\u00e1c b\u1ed9 l\u1ea1c \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean nh\u1eefng \u00fd t\u01b0\u1edfng v\u00e0 gi\u00e1 tr\u1ecb m\u00e0 m\u1ecdi ng\u01b0\u1eddi chia s\u1ebb. C\u00e1c b\u1ed9 l\u1ea1c trao cho nh\u1eefng ng\u01b0\u1eddi b\u00ecnh th\u01b0\u1eddng s\u1ee9c m\u1ea1nh \u0111\u1ec3 l\u00e3nh \u0111\u1ea1o v\u00e0 t\u1ea1o ra m\u1ed9t s\u1ef1 thay \u0111\u1ed5i l\u1edbn: m\u1ed9t phong tr\u00e0o. <\/p>\n\n\n\n<p><a href=\"https:\/\/adsplus.vn\/blog\/bat-mi-cong-thuc-phan-tich-marketing-insight-thanh-cong-cho-doanh-nghiep\/\"><strong>Ti\u1ebfp th\u1ecb<\/strong><\/a> b\u00e2y gi\u1edd l\u00e0 t\u00ecm ki\u1ebfm nh\u1eefng t\u00edn \u0111\u1ed3 th\u1ef1c s\u1ef1 v\u00e0 t\u1ea1o ra m\u1ed9t phong tr\u00e0o v\u00e0 Seth Godin th\u00fac gi\u1ee5c ch\u00fang t\u00f4i, nh\u1eefng ng\u01b0\u1eddi b\u00ecnh th\u01b0\u1eddng, l\u00e0m nh\u01b0 v\u1eady.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Sheena Iyengar: L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 l\u1ef1a ch\u1ecdn d\u1ec5 d\u00e0ng h\u01a1n<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"791\" height=\"443\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-7.png\" alt=\"Sheena Iyengar: L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 l\u1ef1a ch\u1ecdn d\u1ec5 d\u00e0ng h\u01a1n\" class=\"wp-image-16481\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-7.png 791w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-7-300x168.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-7-768x430.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-7-610x342.png 610w\" sizes=\"(max-width: 791px) 100vw, 791px\" \/><\/figure><\/div>\n\n\n\n<p>C\u00e0ng \u0111\u01a1n gi\u1ea3n c\u00e0ng \u0111\u1eb9p. Sheena Iyengar n\u00f3i v\u1ec1 s\u1ee9c m\u1ea1nh c\u1ee7a s\u1ef1 l\u1ef1a ch\u1ecdn. Trong qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u c\u1ee7a m\u00ecnh. Sheena th\u1ef1c s\u1ef1 nh\u1eadn th\u1ea5y r\u1eb1ng. Khi c\u00f4 \u0111\u1eb7t b\u00e0n t\u1ea1i c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a \u0111\u1ecba ph\u01b0\u01a1ng v\u1edbi &#8216;M\u1eabu mi\u1ec5n ph\u00ed&#8217; m\u1ee9t. Khi c\u00f4 ch\u1ec9 \u0111\u01b0a ra 6 l\u1ef1a ch\u1ecdn so v\u1edbi 24 l\u1ef1a ch\u1ecdn. Th\u00ec nhi\u1ec1u ng\u01b0\u1eddi th\u1ef1c s\u1ef1 mua m\u1ee9t h\u01a1n khi c\u00f3 \u00edt l\u1ef1a ch\u1ecdn h\u01a1n. B\u00e0 k\u1ebft qu\u1ea3 l\u00e0 \u201cqu\u00e1 t\u1ea3i s\u1ef1 l\u1ef1a ch\u1ecdn\u201d. Ngh\u0129a l\u00e0 khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 qu\u00e1 nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn, h\u1ecd th\u01b0\u1eddng ch\u1ecdn kh\u00f4ng ch\u1ecdn. Cu\u1ed1i c\u00f9ng, cu\u1ed9c n\u00f3i chuy\u1ec7n n\u00e0y khi\u1ebfn b\u1ea1n suy ngh\u0129 v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m b\u1ea1n \u0111ang cung c\u1ea5p v\u00e0 quy\u1ebft \u0111\u1ecbnh n\u01a1i c\u1eaft gi\u1ea3m. Gi\u00fap kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n d\u1ec5 d\u00e0ng \u0111\u01b0a ra l\u1ef1a ch\u1ecdn c\u1ea5p cao tr\u01b0\u1edbc.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Renny Gleeson: 404, truy\u1ec7n xuy\u00ean kh\u00f4ng trang<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"795\" height=\"445\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-8.png\" alt=\"Renny Gleeson: 404, truy\u1ec7n xuy\u00ean kh\u00f4ng trang\" class=\"wp-image-16482\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-8.png 795w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-8-300x168.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-8-768x430.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-8-610x341.png 610w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><\/figure>\n\n\n\n<p>\u201cNh\u1eefng vi\u1ec7c nh\u1ecf \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang th\u1ef1c s\u1ef1 quan tr\u1ecdng. Nh\u1eefng kho\u1ea3nh kh\u1eafc \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf t\u1ed1t c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u201d. Renny Gleeson tr\u1ea3i qua kho\u1ea3nh kh\u1eafc \u201c404: Kh\u00f4ng t\u00ecm th\u1ea5y trang\u201d \u0111\u00e1ng s\u1ee3 m\u00e0 b\u1ea1n g\u1eb7p ph\u1ea3i khi l\u01b0\u1edbt Internet. \u0110\u00f3 l\u00e0 m\u1ed9t trang web m\u00e0 kh\u00f4ng ai mu\u1ed1n xem, nh\u01b0ng n\u00f3 s\u1ebd x\u1ea3y ra. <\/p>\n\n\n\n<p>Renny cho th\u1ea5y th\u00f4ng qua tr\u00ecnh chi\u1ebfu 404 trang s\u00e1ng t\u1ea1o v\u00e0 h\u00e0i h\u01b0\u1edbc c\u1ee7a m\u00ecnh. R\u1eb1ng m\u1ecdi sai s\u00f3t th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t m\u1ed1i quan h\u1ec7 t\u1ed1t h\u01a1n. B\u00e0i h\u1ecdc r\u00fat ra t\u1eeb b\u00e0i n\u00f3i chuy\u1ec7n ng\u1eafn v\u00e0 ng\u1ecdt ng\u00e0o n\u00e0y c\u1ee7a TED. Kh\u00f4ng ch\u1ec9 l\u00e0 v\u1ec1 c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed9t trang 404 t\u1ed1t. \u0110\u00f3 l\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi kho\u1ea3nh kh\u1eafc v\u00e0 m\u1ecdi tr\u1ea3i nghi\u1ec7m v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n lu\u00f4n tr\u00f4i ch\u1ea3y. B\u1ea5t k\u1ec3 tr\u1ea3i nghi\u1ec7m n\u00e0o, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a b\u1ea1n mu\u1ed1n nh\u1edb l\u00fd do. T\u1ea1i sao h\u1ecd y\u00eau b\u1ea1n ngay t\u1eeb \u0111\u1ea7u, v\u00ec v\u1eady h\u00e3y d\u00e0nh th\u1eddi gian \u0111\u1ec3 nh\u1eafc nh\u1edf h\u1ecd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Derek Sivers: &#8220;K\u1ef3 l\u1ea1 hay ch\u1ec9 kh\u00e1c bi\u1ec7t?&#8221;<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"793\" height=\"441\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-9.png\" alt=\"Derek Sivers: &quot;K\u1ef3 l\u1ea1 hay ch\u1ec9 kh\u00e1c bi\u1ec7t?&quot;\" class=\"wp-image-16483\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-9.png 793w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-9-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-9-768x427.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-9-610x339.png 610w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/><\/figure><\/div>\n\n\n\n<p>Trong b\u00e0i n\u00f3i chuy\u1ec7n TED n\u00e0y, Derek Sivers d\u00e0nh 2 ph\u00fat \u0111\u1ec3 nh\u1eafc nh\u1edf ch\u00fang ta r\u1eb1ng m\u1ecdi th\u1ee9 \u0111\u1ec1u c\u00f3 hai m\u1eb7t. Nh\u1eefng g\u00ec ch\u00fang t\u00f4i cho l\u00e0 b\u00ecnh th\u01b0\u1eddng c\u00f3 th\u1ec3 kh\u00f4ng \u00e1p d\u1ee5ng cho nh\u1eefng ng\u01b0\u1eddi kh\u00e1c c\u00f3 phi\u00ean b\u1ea3n c\u1ee7a ri\u00eang h\u1ecd v\u1ec1 nh\u1eefng g\u00ec k\u1ef3 l\u1ea1 ho\u1eb7c b\u00ecnh th\u01b0\u1eddng. Sivers truy\u1ec1n c\u1ea3m h\u1ee9ng cho ch\u00fang t\u00f4i ch\u1ec9 sau 2 ph\u00fat r\u1eb1ng khi b\u1ea1n \u0111ang c\u1ed1 g\u1eafng thuy\u1ebft ph\u1ee5c ai \u0111\u00f3 l\u00e0m \u0111i\u1ec1u g\u00ec \u0111\u00f3 ho\u1eb7c mua th\u1ee9 g\u00ec \u0111\u00f3, ch\u00fang t\u00f4i ph\u1ea3i kh\u00e1m ph\u00e1 t\u1ea5t c\u1ea3 c\u00e1c l\u0129nh v\u1ef1c c\u1ee7a quang ph\u1ed5 tr\u01b0\u1edbc khi t\u1eadp trung v\u00e0o m\u1ed9t ph\u00eda.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Derek Sivers: C\u00e1ch b\u1eaft \u0111\u1ea7u m\u1ed9t phong tr\u00e0o<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"794\" height=\"443\" src=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-10.png\" alt=\"Derek Sivers: C\u00e1ch b\u1eaft \u0111\u1ea7u m\u1ed9t phong tr\u00e0o\" class=\"wp-image-16484\" srcset=\"https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-10.png 794w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-10-300x167.png 300w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-10-768x428.png 768w, https:\/\/adsplus.vn\/blog\/wp-content\/uploads\/2021\/02\/image-10-610x340.png 610w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/><\/figure><\/div>\n\n\n\n<p>M\u1ed9t b\u00e0i n\u1eefa t\u1eeb Derek Sivers. Nh\u1eefng b\u00e0i n\u00f3i truy\u1ec1n c\u1ea3m h\u1ee9ng c\u1ee7a anh \u1ea5y r\u1ea5t ng\u1eafn g\u1ecdn v\u00e0 \u0111i v\u00e0o tr\u1ecdng t\u00e2m. L\u1ea7n n\u00e0y Sivers cho ch\u00fang ta th\u1ea5y r\u1eb1ng vi\u1ec7c t\u1ea1o ra m\u1ed9t phong tr\u00e0o kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t nh\u00e0 l\u00e3nh \u0111\u1ea1o. \u0110\u00f4i khi vi\u1ec7c tr\u1edf th\u00e0nh ng\u01b0\u1eddi theo d\u00f5i \u0111\u1ea7u ti\u00ean. Ph\u1ea3i tr\u1ea3 ti\u1ec1n \u0111\u1ec3 ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o c\u1ee7a b\u1ea1n kh\u00f4ng n\u1ed5i b\u1eadt nh\u01b0 m\u1ed9t k\u1ebb \u0111\u01a1n \u0111\u1ed9c. T\u1ea1o ra m\u1ed9t phong tr\u00e0o \u0111\u1eb1ng sau th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. L\u00e0 \u0111i\u1ec1u t\u1ed1t nh\u1ea5t m\u00e0 nh\u00f3m ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 l\u00e0m cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Nh\u01b0ng vi\u1ec7c t\u00ecm ra ng\u01b0\u1eddi theo d\u00f5i \u0111\u1ea7u ti\u00ean \u0111\u00f3 l\u00e0 ch\u00eca kh\u00f3a\u2026 kh\u00f4ng ai mu\u1ed1n tr\u1edf th\u00e0nh k\u1ebb \u0111\u01a1n \u0111\u1ed9c. Hay l\u00e0 h\u1ecd?<\/p>\n\n\n\n<p>L\u00e0 m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 m\u1ed9t ch\u1ee7 doanh nghi\u1ec7p nh\u1ecf. B\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111i\u1ec1u t\u1eeb nh\u1eefng cu\u1ed9c n\u00f3i chuy\u1ec7n v\u00e0 \u201ckho\u1ea3nh kh\u1eafc aha\u201d n\u00e0y. Nh\u01b0 ch\u00fang \u0111\u00e3 \u0111\u01b0\u1ee3c coi l\u00e0 trong qu\u00e1 kh\u1ee9. \u0110\u1eb7c bi\u1ec7t, 5 cu\u1ed9c n\u00f3i chuy\u1ec7n n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1eadp h\u1ee3p l\u1ea1i v\u1edbi nhau \u0111\u1ec3 gi\u00fap gi\u1ea3i quy\u1ebft nh\u1eefng c\u00e1ch ngh\u0129 \u0111\u1ed5i m\u1edbi c\u1ee7a c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb v\u00e0 ch\u1ee7 s\u1edf h\u1eefu SMB. C\u1ea3m th\u1ea5y c\u00f3 c\u1ea3m h\u1ee9ng ch\u01b0a?<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Adsplus.vn<\/strong><\/h4>\n\n\n\n<p><em>C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 xem b\u00e0i vi\u1ebft <\/em>n\u00e0y<em>. H\u00e3y c\u1eadp nh\u1eadt th\u00eam c\u00e1c b\u00e0i vi\u1ebft t\u1eeb Adsplus \u0111\u1ec3 bi\u1ebft th\u00eam nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Marketing v\u00e0 c\u00e1c Tips ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<ul><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc Google Ads, Facebook Ads t\u1ea1i <strong>guru.edu.vn<\/strong><\/span><\/li><li><span class=\"has-inline-color has-vivid-red-color\">Tham kh\u1ea3o c\u00e1c g\u00f3i set up t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads t\u1ea1i <strong><a rel=\"nofollow noreferrer noopener\" href=\"https:\/\/hubs.la\/H0BrYSB0\" target=\"_blank\">1ad.vn<\/a><\/strong><\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>TED l\u00e0 m\u1ed9t h\u1ed9i ngh\u1ecb \u0111\u01b0\u1ee3c b\u1eaft \u0111\u1ea7u \u0111\u1ec3 t\u1eadp h\u1ee3p m\u1ecdi ng\u01b0\u1eddi t\u1eeb th\u1ebf gi\u1edbi. \u1ede c\u00e1c l\u0129nh v\u1ef1c C\u00f4ng ngh\u1ec7, Gi\u1ea3i tr\u00ed v\u00e0 Thi\u1ebft k\u1ebf. C\u00e1c nh\u00e0 t\u01b0 t\u01b0\u1edfng h\u00e0ng \u0111\u1ea7u \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1eadp h\u1ee3p l\u1ea1i \u0111\u1ec3 th\u1ea3o lu\u1eadn v\u1ec1 nh\u1eefng \u00fd t\u01b0\u1edfng v\u00e0 s\u00e1ng t\u1ea1o l\u1edbn c\u1ee7a h\u1ecd. Tr\u00ean m\u1ed9t di\u1ec5n \u0111\u00e0n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16489,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[925,48],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TED truy\u1ec1n c\u1ea3m h\u1ee9ng Marketing qua 5 b\u00e0i n\u00f3i n\u1ed5i ti\u1ebfng [UPDATE]<\/title>\n<meta name=\"description\" content=\"C\u00e1c nh\u00e0 t\u01b0 t\u01b0\u1edfng h\u00e0ng \u0111\u1ea7u \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1eadp h\u1ee3p l\u1ea1i \u0111\u1ec3 th\u1ea3o lu\u1eadn v\u1ec1 nh\u1eefng \u00fd t\u01b0\u1edfng, s\u00e1ng t\u1ea1o l\u1edbn tr\u00ean TED gi\u00fap truy\u1ec1n c\u1ea3m h\u1ee9ng cho m\u1ecdi ng\u01b0\u1eddi, nh\u1ea5t l\u00e0 v\u1ec1 Marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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